[C. Consent Agenda - All items listed on the consent agenda will be considered by the Board and will be enacted on by one motion. There will be no separate discussion of these items unless a Board member so requests.]

ALL ITEMS LISTED ON THE CONSENT AGENDA WILL BE CONSIDERED BY THE BOARD AND WILL BE ENACTED ON BY ONE MOTION.

THERE WILL BE NO SEPARATE DISCUSSION OF THESE ITEMS UNLESS A BOARD MEMBER SO REQUESTS ITEM C.1.

APPROVE THE APRIL 18TH, 2024, MEETING MINUTES AND ITEM C.2 ACCEPT THE MONTHLY REVENUE AND EXPENDITURE REPORT FOR THE PERIOD ENDING MARCH 31ST, 2024. I MOTION TO APPROVE THE CONSENT AGENDA AS STATED.

I SECOND THE MOTION.

I'VE GOT A MOTION AND I HAVE A SECOND.

DID YOU GRAB THOSE, DENISE? ANY OTHER COMMENTS QUESTIONS DISCUSSION.

OTHERWISE, WE THE VOTE THERE IS IN FRONT OF YOU.

OH, OKAY.

I GOT TO FIGURE OUT WHICH SCREEN TO LOOK AT.

I SEE THAT IT PASSED NOW.

THE MOTION PASSES UNANIMOUSLY, SIX ZERO.

THANK YOU VERY MUCH.

SORRY. I'M LOOKING LIKE NOTHING'S COME UP YET TO TELL ME SO.

WE'LL NOW MOVE TO ITEM D, REGULAR AGENDA ITEMS D.1.

[1. Receive any reports and presentations by the Sachse Economic Development Corporation President, Board Members, Executive Director, and staff regarding items of community interest; special events; announcements and activities; office, industrial, commercial, or retail business retention; and marketing projects.]

RECEIVE ANY REPORTS AND PRESENTATIONS BY THE SACHSE ECONOMIC DEVELOPMENT CORPORATION PRESIDENT, BOARD MEMBERS, EXECUTIVE DIRECTOR AND STAFF REGARDING ITEMS OF COMMUNITY INTEREST, SPECIAL EVENTS, ANNOUNCEMENTS AND ACTIVITIES.

OFFICE, INDUSTRIAL, COMMERCIAL OR RETAIL BUSINESS RETENTION AND MARKETING PROJECTS.

AND SO, BEFORE I TURN THE TIME OVER TO, I THINK, MR. POTTS REALLY QUICK, YOU ALL PROBABLY REMEMBER YOU RECEIVED AN JUST IN OUR NORMAL EMAIL UPDATES, BUT I WANTED TO RECOGNIZE IT. ON MAY 3RD, JARED POTTS SENT US THE EMAIL.

I'LL READ WHAT HE SAID, BUT I JUST WANT TO MAKE SURE WE IT'S I GRADUATED FROM THE UNIVERSITY OF OKLAHOMA ECONOMIC DEVELOPMENT INSTITUTE ON THURSDAY THIS WEEK IN NEW ORLEANS, LOUISIANA, THIRD OF THREE IN-PERSON INSTITUTES I'VE ATTENDED IN ORDER TO FULFILL THE GRADUATION REQUIREMENTS.

AND SO, I JUST WANT TO MAKE SURE WE RECOGNIZE JARED AND GIVE HIM KUDOS FOR WORKING THROUGH THAT.

THAT IS A GREAT ACCOMPLISHMENT AND JUST A TESTAMENT TO HIS EFFORTS AND WORK TO BECOME EVEN BETTER AND WORK TO HELP US.

SO JUST CONGRATULATIONS TO YOU.

[00:05:01]

THAT'S JOB WELL DONE, AND YOU ARE TO BE CONGRATULATED FOR THAT.

SO, WITH THAT, I'LL TURN IT OVER TO YOU.

THANK YOU, MR. PRESIDENT. NO SLIDE FOR ME FOR THIS ITEM THIS EVENING.

I JUST WANTED TO NOTE THAT THE SHOP LOCAL PASSPORT RUNS THROUGH MAY 30TH.

SO AGAIN, GET YOUR PASSPORTS, PARTICIPATE.

WE'VE ALREADY HAD SOMEBODY FROM THE COMMUNITY SEND ONE IN TO BE ELIGIBLE FOR THE RAFFLE.

AND THEN THE NEXT FARMER'S MARKET WILL BE JUNE 8TH IN THE SAME SPOT IN 5TH STREET.

SO THAT IS MY UPDATE.

DID ANYBODY GO TO THE FARMERS MARKET? AND I HEARD I HEARD A LOT OF GREAT FEEDBACK.

I HAD A LITTLE BIT MORE.

THEY RAN OUT OF WATER AND RAN OUT OF THIS STUFF.

FARMERS RAN OUT OF THE PRODUCE AND STUFF.

I HEARD THAT TOO.

SO WELL, THE FIRST ONE, THEY GOT TO GET A FEEL FOR WHAT IT'S LIKE.

SO, IF THEY RAN OUT, THEN HOPEFULLY THEY'LL HAVE MORE.

SO THAT'S GREAT.

WHAT WAS THE ATTENDANCE.

SO, WE ACTUALLY DID CREATE A POLYGON AND WE ASSUME SOMEBODY DID AN ESTIMATE.

MAYBE A THOUSAND PEOPLE KIND OF COMING AND GOING.

AND BASED ON SOME FOOT TRAFFIC DATA THAT I'VE LOOKED AT, IT WAS, YOU KNOW, OVER 750.

SO, WOW. THAT'S GOOD.

THE NEXT MARKET TO THE.

TO YOUR POINT, SIR.

THEY WILL BE BRINGING MORE FOOD.

THEY DID NOT EXPECT THE VEGETABLES AND FRUIT.

IN FACT, THE CITY MANAGER DIDN'T EVEN GET ANY FRUIT.

WAS THAT RIGHT? THEY'LL BE THERE.

THE WORD ON THE STREET IS VERY POSITIVE.

AND SACHSE SEES ONE OF THEIR REALLY WELL PERFORMING MARKETS.

YES, SIR. GOOD.

ANY OTHER ITEMS FROM ANY OF THE BOARD MEMBERS? OKAY. WE'LL MOVE TO D.2, WHICH IS RECEIVING.

OKAY. SOMETHING.

I'LL PUSH IT WAY BACK HERE.

ITEM D TWO RECEIVE EARLY INPUT REGARDING THE FISCAL YEAR 2024 2025 EDC BUDGET.

[2. Receive early input regarding the fiscal year 2024-2025 EDC budget.]

AND NOTE THE WORD EARLY BECAUSE WE STILL DON'T HAVE A LOT OF NUMBERS.

SO JUST AS WE GO THROUGH THIS, JUST WE'RE JUST NOW STARTING.

SO NEXT MONTH WE'LL HAVE MORE.

SO, BUT I'LL TURN IT TO YOU JARED FIRST.

YES, SIR. OKAY. SO, MR. PRESIDENT, MEMBERS OF THE BOARD IS AS THE PRESIDENT MENTIONED, WE ARE THIS IS AN EARLY INPUT ITEM.

WE WILL NOT BE WALKING THROUGH THE ACTUAL NUMBERS UNTIL JUNE.

AND SO THE PURPOSE KIND OF WELL, THE PRESENTATION OUTLINE IS TO EXPLAIN KIND OF THE REASON FOR THE DISCUSSION, PROVIDE SOMEWHAT OF AN OVERVIEW, LOOK AHEAD TO THE NEXT FISCAL YEAR AND GET INTO KIND OF SOME OF THE NEXT STEPS.

AND REALLY WHAT WE'RE LOOKING TO DO IS TALK HIGH LEVEL ABOUT THE BUDGET PROCESS.

GET SOME OF YOUR INITIAL INPUT, TALK ABOUT SOME OF OUR PRIORITIES FOR THE NEXT FISCAL YEAR, AND THEN WE WOULD PROVIDE A DRAFT CALENDAR FOR ADDITIONAL BUDGET DISCUSSIONS.

SO WE WILL NOT BE TAKING ANY ACTION TONIGHT.

THERE'S NOT GOING TO BE HARD NUMBERS TO LOOK AT.

IT'S REALLY MUCH MORE OF A PHILOSOPHICAL DISCUSSION ON STRATEGIC INITIATIVES REALLY FOR THE NEXT YEAR AND HOW THAT RELATES TO THE BUDGET.

SO, KIND OF WHERE WE'RE AT.

THE ECONOMIC DEVELOPMENT STAFF HAS PUT TOGETHER A PRELIMINARY BUDGET SCENARIO, SO ALL OF THE DEPARTMENTS IN THE CITY HAVE BEEN SUBMITTING TO THE CITY MANAGER THEIR KIND OF PRELIMINARY NUMBERS FOR THE BUDGET TEAM TO REVIEW AND VET.

WE'VE NOT DISCUSSED, AND WE'VE NOT HAD AN INTERNAL BUDGET MEETING YET TO KIND OF GO THROUGH IN MORE DETAIL, BUT WE'VE PROVIDED SOME KIND OF PRELIMINARY NUMBERS.

AND SO THAT BUDGET TEAM WILL BE PROCESSING THE INFORMATION ACROSS THE ORGANIZATION, DOING THEIR TYPICAL FORECASTING AND PROJECTIONS, LOOKING AT EXPENSES, REVENUE AND EVALUATING DEPARTMENTAL SUBMISSIONS, SUPPLEMENTAL REQUESTS, ALL OF THOSE THINGS.

SO, WHENEVER WE WERE KIND OF CONTEMPLATING THIS ITEM, WHAT WE THOUGHT WOULD BE A GOOD WAY TO COUCH THE DISCUSSION WOULD BE SORT OF IN CONTEXT OF LOOKING AHEAD.

SO, WHAT ARE THE AREAS THAT WE'RE LOOKING TO CONTINUE OR POTENTIALLY EXPAND ITEMS OR REDUCE EFFORTS? OBVIOUSLY, SOME INITIATIVES WE SCALE BACK BASED ON EITHER CHECK IN THE BOX, WHATEVER IT MIGHT BE.

AND SO THAT'S KIND OF GOING TO BE OUR APPROACH TO THIS DISCUSSION.

SO, WE CAN WALK THROUGH SOME OF THIS.

AND THEN PLEASE FEEL FREE TO WEIGH IN AT ANY POINT IF YOU HAVE ANY COMMENTS OR THOUGHTS, WHATEVER IT MIGHT BE.

SO JUST AGAIN, SOME AREAS TO CONTINUE EXPAND EFFORTS.

THE FIFTH STREET DISTRICT ACTIVATION EVENTS.

SO, THE THINGS LIKE THE FARMER'S MARKET, AS YOU KNOW, WE PUT MONEY INTO THE BUDGET TO.

HAVE THESE THE FARMERS MARKET AND DO DIFFERENT THINGS RIGHT.

CLEAN THE SITE, GET THE TRASH REMOVED AND SO FORTH.

[00:10:01]

SO, WE'LL CONTINUE TO DO THAT.

ADVERTISING ECONOMIC DEVELOPMENT GIFT DELIVERY HAS BEEN A HUGE AND VERY FRUITFUL PROJECT FOR US AROUND CHRISTMAS TIME.

WE'LL KEEP DOING THAT.

OBVIOUSLY, THE ICSC AT RED RIVER WILL HAVE OUR PROMOTIONAL BUDGET ITEMS. AND SO, THINGS LIKE IF WE ARE PREPARING, WE SAY SWAG FOR EVENTS, THINGS THAT SAY ICSC AND KIND OF THE GIVEAWAYS AND THINGS LIKE THAT.

FOR LIKE ICSC, WE CONSIDER THOSE PROMOTIONAL TYPE ITEMS, SOFTWARE SUBSCRIPTIONS.

WE'LL GET INTO THE DETAILS OF WHAT ALL OF THIS LOOKS LIKE IN MUCH MORE SPECIFICITY IN OUR JUNE MEETING.

BUT, YOU KNOW, THINGS LIKE THE PLACER DATA THAT I JUST REFERENCED RELATIVE TO THE FOOT TRAFFIC ANALYTICS.

BUSINESS RETENTION EFFORTS, SO THINGS LIKE THE SHOP LOCAL EVENT WILL LOOK TO GO BIGGER AND BETTER NEXT YEAR ON A, YOU KNOW, SOMETHING FOR SMALL BUSINESS WEEK.

AND SO THOSE BUSINESS RETENTION EFFORTS, WAYS TO SUPPORT OUR LOCAL BUSINESSES IN THE COMMUNITY TO PROMOTE THEM.

THE LOCAL BUSINESS GRANT PROGRAM.

SO, THIS IS WE HAVE OUR HIGHWAY 78 PROGRAM THAT WE WILL LOOK TO CONTINUE IN THE NEXT YEAR.

SO THAT WILL BE A BUDGET REQUEST THAT WE'D HAVE TO BRING TO YOU ALL AGAIN FOR FUNDING AND EMPLOYEE TRAINING.

SO, AS YOU MENTIONED, FOR EXAMPLE, THE OU, EDI AND OTHER EVENTS, TRAININGS, CONFERENCES, THINGS LIKE THAT, TO STAY APPRISED OF BEST PRACTICES IN THE FIELD AND STAY SHARP, MAINTAIN CERTIFICATIONS, THAT SORT OF THING.

SO PROFESSIONAL CONSULTING FEES OBVIOUSLY CONTINUE WITH THE PROFESSIONAL FEES.

WE DO USE CONSULTANTS TO HELP EVALUATE DIFFERENT DEALS AND IN SOME ELEMENTS OF THE NEGOTIATION PROCESS.

SO, LOOK TO CONTINUE THAT.

WE ALSO HAVE A LEGAL FEE LINE THAT WE WILL WE USE QUITE A BIT.

YOU KNOW ANY OF OUR DEALS ARE NEGOTIATIONS.

WE'RE TALKING WITH OUR LEGAL TEAM.

COMMUNITY RELATIONS.

SO AGAIN, RECURRING SPONSORSHIPS, THEY'RE THE THINGS THAT WE DO WITH THE SCHOOL DISTRICTS WITH FIVE LOBES, THOSE RECURRING ITEMS THAT YOU GUYS ARE USED TO SEEING. SO, FOR EXAMPLE, THE IMPACT FOR CHANGE, THE GOLF TOURNAMENT, BOOTS AND BARBECUE, THOSE SPONSORSHIPS THAT IN THE LAST SEVERAL YEARS WE'VE FUNDED IT.

BUT THEN WE'LL ALSO HAVE THE MISCELLANEOUS LINE ITEM FOR FOLKS THAT WANT TO GO THROUGH AND UTILIZE THE SPONSORSHIP POLICY AS WELL.

SO, WE'LL HAVE A LINE FOR THOSE PEOPLE.

AS YOU MIGHT RECALL, WE DID, WE HAD OUR VERY FIRST APPLICANT FOR THE SPONSORSHIP POLICY, AND IT WAS THE GARLAND ISD CORNHOLE TOURNAMENT. SO HAVE A LITTLE BIT BAKED IN THERE.

RED, WHITE AND BLUE BLAST FIREWORKS.

THIS WILL BE AN EXPANDED EFFORT.

SO, THE CITY SINCE LAST FEW YEARS, THE EDC HAS BEEN CONTRIBUTING TO THIS FIREWORKS SHOW.

THOSE CONTINUED TO GET A LITTLE BIT MORE EXPENSIVE, BUT I THINK IT'S BEEN A GOOD WAY FOR US TO CONTRIBUTE TO KIND OF THE CITY, WHAT THE CITY'S SIGNATURE EVENT REALLY DUES AND SUBSCRIPTIONS.

AGAIN, ORGANIZATIONAL INVOLVEMENT, TEXAS ECONOMIC DEVELOPMENT COUNCIL, THOSE SORTS OF THINGS.

PERIODICALS DALLAS MORNING NEWS, DALLAS BUSINESS JOURNAL.

SOME POTENTIAL NEW EFFORTS.

AND SO, YOU ALL MIGHT WANT TO WEIGH IN HERE, BUT.

YES, SIR. GO BACK BEFORE WE GO TO POTENTIAL.

LET ME ASK JUST A FEW QUESTIONS THAT CAME UP AS YOU'RE GOING THROUGH THAT.

YOU BET. THE ICSC, WE DO JUST THE RED RIVER.

THERE'S A BIGGER ONE IN VEGAS THAT DOES NOT MAKE SENSE FOR US TO TO LOOK TO DO IS THAT WE'VE DONE SINCE I'VE BEEN HERE, WE HAVE NOT GONE TO LAS VEGAS AT THE RED RIVER. KIND OF OUR APPROACH HAS BEEN WE CAN HAVE A LOT OF THE SAME MEETINGS AND GET WITH THE SAME VENDORS AND GROUPS BROKERS AS WE WOULD BE ABLE TO GET IN VEGAS.

IT'S SOMETHING THAT JEAN AND I HAVE TALKED ABOUT THOUGH.

BUT RIGHT NOW, I DON'T SEE THE VALUE TO DO THAT.

I'M OKAY. I'LL JUST CERTAINLY NOT EXHIBITING IN LAS VEGAS, BUT POTENTIALLY ATTENDING.

THERE COULD BE A THERE COULD BE AN ARGUMENT IN CASE TO BE MADE FOR IT, BUT WE JUST HAVEN'T DONE IT SINCE I'VE BEEN HERE.

AND THEN THINKING OF THE LOCAL GRANT THAT WE'VE GOT RIGHT NOW, IS THAT SOMETHING THAT WE.

BECAUSE IT WAS PUT ON THE PREVIOUS YEAR BUDGET.

WE AREN'T GOING TO USE ALL THE MONEY.

IS IT AN EVERY YEAR LINE ITEM? BECAUSE WE YOU SET THE MONEY ASIDE IN THE BUDGET, YOU HAVEN'T USED IT.

YOU JUST IF WE DON'T USE IT, IT GOES BACK INTO THE.

YES, SIR, INTO THE EDC.

AND THEN WE HAVE TO APPROVE IT AGAIN FOR USE IN THE NEXT YEAR.

IS THAT HOW THAT WORKS IN THE BUDGET? SO, WE KNOW WHAT WE'RE LOOKING AT? YES, SIR.

SO, THE KIND OF THE METHOD THERE WAS, WE INCLUDE IT IN AS A LINE ITEM IN THE BUDGET.

THE CITY COUNCIL BY VIRTUE OF APPROVING THE BUDGET, GIVES US THE AUTHORITY.

AND THEN WE HOLD A PUBLIC HEARING TO AUTHORIZE THE SPEND OF THAT FUND ALLOCATION, BECAUSE WE CONSIDER IT AN ECONOMIC DEVELOPMENT PROJECT.

AND SO, WE HOLD THE PUBLIC HEARING, WE ALLOW THE USE OF THE FUNDING.

[00:15:01]

AND THAT'S WHAT GIVES US THE ADMINISTRATIVE ARM TO USE THOSE FUNDS.

BUT THAT'S GOT TO BE DONE EVERY YEAR.

EVERY YEAR. OKAY. YES, SIR.

OKAY. AND THEN THE PROFESSIONAL STUFF IS THAT SEPARATE FROM THE STRATEGIC PLAN.

THAT'S A WHOLE DIFFERENT ITEM. RIGHT.

I MAY BE GETTING AHEAD OF IT.

SO, THERE IS, THAT WOULD BE CONSIDERED SOMETHING IN TERMS OF THE ECONOMIC DEVELOPMENT STRATEGIC PLAN.

THAT WOULD BE A PROFESSIONAL FEE.

SO, SOMETHING WE WOULD BE LOOKING TO EXPRESS AND EXPAND ITEM.

SO, WE'LL HAVE MONEY IN THE BUDGET SET ASIDE FOR THAT.

AS WE'VE YOU ALL KNOW WE'VE DISCUSSED IT.

AND WE'LL BE REACHING OUT TO DIFFERENT FIRMS AND CONSULTANTS TO KIND OF PROVIDE US A SCOPE, IF YOU WILL.

BUT WE DON'T HAVE THE A PROPOSAL YET.

YEAH, YEAH. AND THE LAST ONE ON THE COMMUNITY RELATIONS, THE SUMMER CONCERT SERIES STUFF, IS THAT BEING DONE THROUGH PARKS AND REC? THAT'S NOT US, RIGHT. THAT'S ALL.

PARKS AND REC. OKAY.

PARKS LEISURE SERVICES TEAM.

OKAY. THANK YOU. YOU BET.

IN THE NEXT SUMMER CONCERT SERIES EVENT, I BELIEVE IS THE 80S NIGHT.

SO JUST AS THAT FIRST WEEK OF JUNE REMINDER.

SO, SOME POTENTIAL NEW EFFORTS.

WE, AS YOU ALL KNOW, HAVE A VEHICLE OF 2010 FORD FUSION THAT WE USE FOR DRIVING AROUND THE CITY.

LATELY, IT'S BEEN DENISE DOING A TON OF BUSINESS VISITS AND GETTING THE SHOP LOCAL PROGRAM OFF THE GROUND AND GOING FROM THERE.

WE'VE HAD SOME DISCUSSIONS ABOUT A REPLACEMENT VEHICLE, SO IT IS A SMALL CAR.

AND WHAT WE'VE TALKED ABOUT DOING IS COORDINATING WITH SOME OF THE OTHER ADMINISTRATIVE INTERNAL SERVICE DEPARTMENTS TO POOL RESOURCES TOGETHER AND ESSENTIALLY HAVE A KIND OF A SHARED VEHICLE.

SO AS OPPOSED TO JUST A CAR THAT ONLY EDC IS USING, YOU WOULD HAVE FOLKS THAT POTENTIALLY IN HUMAN RESOURCES THAT ARE IN FINANCE, THAT ARE IN THE CITY MANAGER'S OFFICE, AND THEN OF COURSE, ECONOMIC DEVELOPMENT CORPORATION, THAT WOULD BE SHARING A VEHICLE.

AND SO LOOKING TO GETTING QUOTES AND KIND OF GOING THROUGH THAT PROCESS RELATIVE TO A SUBMITTAL REQUEST TO HAVE A POOL VEHICLE ESSENTIALLY FOR THE CITY MANAGER'S OFFICE DEPARTMENTS AND DIVISIONS ESSENTIALLY.

AND PART OF THE REASON FOR THAT.

SO, THE ECONOMIC DEVELOPMENT CORPORATION IS NOT PART OF THE VEHICLE AND EQUIPMENT REPLACEMENT FUND.

SO, THERE IS A SCHEDULE, AND VEHICLES ARE REPLACED ON A CERTAIN SCHEDULE.

WE AREN'T PART OF THAT.

AND SO, THIS IS KIND OF A SEPARATE EFFORT ESSENTIALLY THAT WE'D BE GOING IN TO THROUGH THE BUDGET PROCESS TO GET FUND ALLOCATIONS.

COULD THE EDC VEHICLE THAT SHARED BE PART OF THE VERVE GOING FORWARD? COULD WE DO IT THAT WAY? SO, THE THOUGHT IS, IS THAT THE EDC WOULD PAY SORT OF ALMOST LIKE THEY'RE LEASING A PORTION OF THAT CAR.

THE EDC WOULD SELL THEIR ASSET, PUT THAT MONEY BACK INTO THE EDC FUND, AND THEN THEY WOULD USE SOME OF THEIR MONEY TO BE ABLE FROM THAT, TO BE ABLE TO SORT OF PAY FOR A LEASE, IF YOU WILL.

THEY WOULDN'T OWN THE ASSET ANYMORE.

THE CITY WOULD OWN IT, AND THEY WOULD PAY A PORTION BECAUSE WE'D LOOK AT HOW MUCH TIME EVERYBODY USES AND JUST PAY A PORTION OF THE VEHICLE AND MAINTENANCE AND ALL OF THAT SORT OF STUFF, AND ITSELF COULD BE PART OF THE VERVE.

YES, YES. YES.

OKAY. MY QUESTION WOULD BE HOW OFTEN DO WE USE OUR [INAUDIBLE] TODAY? LIKE WHAT'S THE MILEAGE PER WEEK PER MONTH? SO GREAT QUESTION.

AND PART OF THE REASON FOR SPLITTING THE COSTS IS BECAUSE OBVIOUSLY SACHSE'S FOOTPRINT.

WE'RE NOT A HUGE CITY, BUT WE DO USE IT GOING TO THINGS LIKE TRADE SHOWS, BUSINESS VISITS, IF WE'RE DOING FAMILIARIZATION TOURS, FOR EXAMPLE, I'VE HAD FOLKS COME TO SACHSE TO DO A SITE VISIT AND WE HAD TO GET IN THEIR CAR BECAUSE OURS IS LITTLE AND GOING TO LIKE ICSC, FOR EXAMPLE.

IT'S KIND OF TOUGH TO GET EVERYTHING PACKED INTO A LITTLE MIDSIZE SEDAN.

SO THAT'S KIND OF PART OF IT AS FAR AS HOW OFTEN WE DRIVE IT.

IT'S, YOU KNOW, THE MILEAGE ISN'T LIKE YOU'D SEE IN A POLICE OR A FIRE PERSONNEL VEHICLE.

BUT SO DOING THIS AND BEING PART OF THE VERSE, SO THAT MEANS YOU'LL BE, YOU'LL HAVE ACCESS TO ALL THE ALL OTHER CITY VEHICLES OR IS IT JUST THE SPECIFIC ONE THAT YOU WE WOULD USE THIS JUST THIS SPECIFIC ONE.

YEAH. I MEAN IF I, IF THERE WAS FOR SOME REASON I NEEDED A PICKUP TRUCK FOR SOMETHING, I COULD ASK NEIGHBORHOOD SERVICES.

AND DO WE ANTICIPATE A CONFLICT SITUATION WHERE ANOTHER DEPARTMENT THAT WE MIGHT BE SHARING IT WITH NEEDS IT AT THE TIME THAT WE NEED IT? I DON'T ENVISION THAT REALLY BEING AN ISSUE.

BECAUSE AS IT CURRENTLY STANDS, YOU KNOW, YOU CAN SUBMIT YOUR MILEAGE AND BE REIMBURSED ACCORDING TO THE FEDERAL SCHEDULE, BUT THAT ENDS UP BEING A LOT MORE EXPENSIVE THAN JUST PAYING FOR GAS AND OVERTIME.

[00:20:01]

SO, I DON'T ENVISION THAT BEING AN ISSUE, ESPECIALLY WITH, YOU KNOW, I THINK AIR IT'S PROBABLY GOING TO BE.

FAIRLY RARE THAT THEY NEEDED.

IT'LL MOSTLY BE CITY MANAGER AND ECONOMIC DEVELOPMENT.

I ENVISION, AND THIS IS DEFINITELY GOING TO BE CHEAPER THAN JUST BUYING OR TRADING IN A NEW VEHICLE.

I MEAN, I'M IN SUPPORT OF IT.

I'M JUST TRYING TO IT'S THAT WAS MY QUESTION.

BECAUSE IF WE DON'T DO THIS, THE ONLY OTHER WAY THAT JUST WE HAVE TO FIND A WAY, THE FUNDS TO PAY.

EXACTLY. SO, I MEAN, I'M IN SUPPORT OF THAT BECAUSE I'VE KIND OF DID THE NUMBERS.

I'M LIKE, OKAY, IT'S GOING TO BE CHEAPER TO LEASE A PORTION OF THE USE, YOU KNOW, THE VEHICLE VERSUS PAYING FOR IT OVER TIME, EVEN IF IT'S EVERY TEN YEARS OR EVERY HOWEVER LONG YOU REPLACE IT.

YEAH, YEAH. YOU'VE GOT, FOR EXAMPLE, THE CITY MANAGER'S ASSISTANT RUNNING AROUND AND DOING VARIOUS THINGS THROUGHOUT THE WEEK.

AND SO, I THINK WHAT WE WOULD TRY TO DO IS, YOU KNOW, MAYBE WE PUT TOGETHER A CALENDAR OR SOMETHING IF SOMEBODY IS DEFINITIVELY GOING TO NEED IT.

BUT I REALLY DON'T ENVISION IT BEING LIKE A, THE ONLY THING.

I JUST DON'T WANT IT TO IMPACT WHAT DENISE IS DOING WITH THE LOCAL BUSINESS VISITS.

THAT'S MY MAIN THING.

REASON FOR ASKING.

YEAH. NO. SO CERTAINLY, EXCELLENT QUESTION.

SO, EXPANSION STUFF, THE CRM/BRE TOOL.

THIS WAS SOMETHING THAT WE'VE DISCUSSED IN THE PAST.

WHAT WE ENDED UP DOING IN THIS PAST BUDGET YEAR WAS WE FOCUSED ON THE SITE SELECTION TOOL AS PART OF THE WEBSITE BUT GETTING A CRM TOOL TO REALLY HELP US BETTER MANAGE TOUCHPOINTS AND CONTACTS.

YOU KNOW, I USE THE WORD SALESFORCE BECAUSE THAT'S WHAT A LOT OF PEOPLE RECOGNIZE.

IT DOESN'T, IT WOULDN'T PROBABLY END UP BEING SALESFORCE, BUT JUST SOMETHING LIKE THAT TO HELP US STAY ON TOP OF OUR CONTACT LISTS AND OF COURSE, ECONOMIC DEVELOPMENT STRATEGIC PLAN. THAT WOULD BE A PROFESSIONAL SERVICES ITEM.

FIFTH STREET DISTRICT. OF COURSE, THE PHASE TWO DESIGN AS YOU ALL KNOW.

AND WE'LL GET INTO THIS IN OUR EXECUTIVE SESSION A BIT MORE, BUT WE'RE MOVING TOWARDS THAT NEXT PHASE.

WE OBVIOUSLY HAVE IDENTIFIED WORK THAT HAS TO BE DONE RELATIVE TO DRAINAGE AND DETENTION AND SO FORTH.

AND SO, IT'S THAT CONTINUED DESIGN WORK, WORKING WITH ENGINEERING CONSULTANTS AND SO FORTH TO KIND OF GET THAT SQUARED AWAY, AS WELL AS KIND OF SOME RIGHT OF WAY TYPE ISSUES AND THINGS LIKE THAT, THAT WE WE CAN BE PROACTIVE AND KNOCK OUT.

AND THEN JUST ADDITIONAL PLANNING AS, AS THINGS COME UP OR IF THERE ARE WAYS TO, TO THINK THROUGH DIFFERENT CONCEPTS, EVEN PUBLIC ART, DIFFERENT THINGS LIKE THAT.

SO HAVING A LITTLE BIT OF A, SOME FUNDS THERE IN THAT FIFTH STREET DISTRICT LINE ITEM AND THEN ADVERTISING OF COURSE.

SO, LOOKING TO EXPAND DIGITAL MARKETING CAMPAIGN.

WE'VE HAD SOME CALLS WITH DALLAS BUSINESS JOURNAL WAYS TO GET KIND OF THE SEXY NAME OUT THERE WITH SOME OF THE OTHER BIG PLAYERS IN THE REGION AND OF COURSE, EVENT SPONSORSHIPS.

SO, WE'VE DONE A LOT OF THE SAME THINGS RELATIVE TO EVENTS.

BUT, YOU KNOW, WE'VE LOOKED AT POTENTIALLY HAVING SACHSE AS A SPONSOR FOR SOMETHING LIKE A BEST REAL ESTATE DEALS EVENT OR SOMETHING LIKE THAT, WHERE THE CITY IS KIND OF PROMINENTLY FEATURED.

WE GET POTENTIALLY SOME OPPORTUNITY TO HAVE A SPIEL, IF YOU WILL, AND JUST CONTINUED RECOGNITION, NAME AND BRAND RECOGNITION FOR THE CITY OF SACHSE.

AND THEN BEING IN THE ROOM WITH A LOT OF KIND OF BROKERS AND MOVERS AND SHAKERS AND DEAL MAKERS AND SORT OF THEY'D BE VERY DELIBERATE EVENT TYPE SPONSORSHIPS IN THAT CONTEXT. RELATIVE TO REDUCING LIMITING EFFORTS.

SO, WE'RE KICKING AROUND UNSUBSCRIBING FROM ONE OF THE SOFTWARE THAT WE SUBSCRIBE TO JUST AS A WAY TO THE USE JUST REALLY ISN'T THERE.

AND WE'VE KIND OF DEVELOPED SOME OF OUR OWN MECHANISMS FOR EVALUATING INCENTIVES.

AND THEN WE ALSO HAVE A CONSULTANT.

AND SO, I THINK WHEN WE GOT THIS SPECIFIC SOFTWARE, IT WAS IT WAS VERY HELPFUL FOR US.

BUT I THINK WE'VE KIND OF OUTGROWN IT A LITTLE BIT RELATIVE TO JUST OUR PROCESS, POTENTIALLY SOMETHING TO REVISIT IN THE FUTURE.

BUT WEBSITE DEVELOPMENT, WE'VE COMPLETED THE SACHSE ECONOMIC DEVELOPMENT WEB PAGE.

AND SO WE'RE NOT GOING TO BE SETTING ASIDE A BIG TRANCHE OF FUNDING TO HELP WITH THAT DEVELOPMENT OF THAT WEB PAGE.

IT'LL JUST BE THE ROUTINE MAINTENANCE THROUGH OUR GRAPHIC DESIGN TEAM.

IF WE NEED SOME SPECIFIC HELP WITH THEM THAT WE WOULD GO, BUT MUCH LESS EXPENSIVE THAN A WEBSITE REDESIGN.

AND THEN ECONOMIC DEVELOPMENT MARKETING VIDEO.

SO, FINGERS CROSSED WE HAVE THAT IN THE NEXT WEEK OR SO.

DENISE HAS BEEN WORKING WITH OUR CONSULTANT ON THAT.

WE'VE SEEN THE VIDEO, WE'VE HAD A COUPLE EDITS TO IT, SO THEY'RE WORKING TO GET THAT SQUARED AWAY.

VERY EXCITED TO SHOW YOU ALL.

BUT THE POINT BEING, WE'RE NOT GOING TO HAVE THAT NEXT YEAR.

WE'RE NOT GOING TO BE PAYING FOR IT BECAUSE WE'LL MAKE THE NEXT PAYMENT THIS FISCAL YEAR.

[00:25:01]

SO, ANOTHER WAY TO KIND OF REDUCE SOME OF THE EFFORTS THAT WE'VE IDENTIFIED.

SO BEFORE MOVING ON TO A STRUCTURAL CHANGE SLIDE, ARE THERE ANY QUESTIONS? I'M GOING TO TURN IT OVER TO THE CITY MANAGER FOR A MOMENT.

BUT IF THERE'S ANYTHING FOR ME BEFORE I DO THAT.

IS THERE THINKING ABOUT JUST THE.

WELL, WE'LL JUST WAIT BECAUSE AT THE END, IF THERE'S OTHER THINGS THAT WE'RE WANTING TO LOOK AT OR CONSIDER.

OH, WAIT. YES, SIR.

YEP. BOARD MEMBERS.

ONE OF THE REASONS I'M HERE TONIGHT IS TO TALK ABOUT THIS PIECE OF SOME CHANGES THAT WE WANT TO MAKE RELATIVE TO THE 2425 ECONOMIC DEVELOPMENT BUDGET.

AND I THINK SCOTT, I APPRECIATE YOUR KIND WORDS AT THE BEGINNING.

FOR JARED, RELATIVE TO OEDI, THAT'S A VERY RIGOROUS CERTIFICATION TO OBTAIN.

A LOT OF TIME IS SPENT NOT JUST IN THE CLASSROOM ON THE EXPECTATIONS THAT ARE OUTLAID IN TERMS OF FINANCIAL AND INCENTIVES AND ALL OF THE OTHER THINGS THAT YOU LEARN THROUGH THAT PROGRAM.

BUT THERE'S A LOT OF STUDYING THAT HAS TO HAPPEN TO ACTUALLY GET THAT CERTIFICATION.

AND A LOT OF ECONOMIC DEVELOPMENT DIRECTORS DON'T HAVE THAT.

AND I THINK IT'S JUST ANOTHER PIECE OF CREDIBILITY THAT'S VERY, VERY IMPORTANT.

AND I THINK THAT JARED HAS DONE A GREAT JOB OF STAYING ON TOP OF THAT AND GETTING THAT DONE IN A RELATIVELY SHORT TIME.

MOST PEOPLE, YOU'LL SEE, TAKE YEARS AND YEARS TO GET IT DONE.

AND HE'S BEEN VERY FOCUSED ON IT AND MAKING THAT AN IMPORTANT ACHIEVEMENT.

AND I'M VERY PROUD OF HIS EFFORTS THERE.

I THINK IT IS TIME, AS JARED HAS BEEN HERE THREE YEARS NEXT MONTH THAT HE HAS MADE THE APPROPRIATE STRIDES AND REALLY PUT IN THE WORK AND EFFORT TO MOVE FROM BEING A MANAGER LEVEL IN THE ORGANIZATION TO BECOMING AN ECONOMIC DEVELOPMENT DIRECTOR.

I THINK HE HAS CERTAINLY PROVEN HIS CAPABILITIES THROUGH THE WORK THAT HE HAS PERFORMED.

I KNOW NOT ALL OF YOU HAVE BEEN HERE IN THE THREE YEARS THAT JARED HAS BEEN A PART OF THIS, BUT HE HAS MADE SOME HUGE, HUGE STRIDES IN WHAT WE'RE DOING IN ECONOMIC DEVELOPMENT. I THINK JUST THE PROJECTS ALONE IN THIS COMMUNITY IN THE LAST THREE YEARS SPEAK FOR THEMSELVES.

AND HE HAS BEEN AN INTEGRAL PART OF MAKING THAT A REALITY.

AND THEN CERTAINLY BRINGING DENISE ON BOARD AND ALL THE FANTASTIC WORK THAT SHE HAS DONE WE'VE JUST MADE AN UNBELIEVABLE AMOUNT OF WORK HAPPEN IN THREE SHORT YEARS.

AND SO, I THINK IT IS TIME FOR JARED TO BE REWARDED FOR THOSE EFFORTS AND MOVE UP TO ECONOMIC DEVELOPMENT DIRECTOR.

HE WILL HAVE ADDITIONAL RESPONSIBILITY RELATIVE TO DEAL MAKING AND NEGOTIATIONS.

SO, UNDERSTAND THAT THE FIRST TWO YEARS, THAT WAS PRIMARILY ME AND WITH JARED LEARNING AND BEING ALONGSIDE AND WORKING ON THOSE THINGS OVER MY PHILOSOPHY HAS ALWAYS BEEN WITH MY PEOPLE IS SHOW ME YOU CAN DO THE JOB BEFORE I GIVE IT TO YOU.

AND I KNOW SOMETIMES THAT CAN BE FRUSTRATING FOR SOME PEOPLE BECAUSE THEY WANT IT SOONER THAN THAT.

BUT I WANT TO SEE THAT YOU CAN DO IT BEFORE YOU HAVE IT.

AND JARED HAS CERTAINLY PROVEN THAT TO ME.

I HAVE SLOWLY BEEN ALLOWING HIM TO DO THE DEAL MAKING AND THE NEGOTIATIONS.

I'M JUST HERE TO BE A TOUCHPOINT AND A CONVERSATION.

IT'S MORE HIM BRINGING IT TO ME AND SAYING, HERE'S WHAT I THINK WE SHOULD DO, HERE'S HOW WE SHOULD HANDLE IT, ET CETERA.

AND SO REALLY JARED HAS KIND OF BEEN THE PRIMARY ON THAT OVER THE LAST YEAR.

BUT THE OTHER PIECE THAT'S VERY IMPORTANT TO THIS, BECAUSE SOME OF YOU MAY SAY, WELL, WHAT'S THE DIFFERENCE BETWEEN A MANAGER AND A DIRECTOR WHEN YOU LOOK AT THE STRUCTURE OF HOW THE EDC IS NOW, I AM ESSENTIALLY THE EXECUTIVE DIRECTOR OF THE ECONOMIC DEVELOPMENT CORPORATION.

AND WHEN NEGOTIATIONS FOR DEALS ARE HAPPENING, WHAT THE DEVELOPER, WHO THE DEVELOPER WANTS TO TALK TO IS THE PERSON WHO CAN SIGN.

THEY'LL WORK WITH JARED.

AND JARED HAS DONE A GREAT JOB OF WORKING WITH FOLKS ALL ALONG.

BUT AT THE END GAME, WHEN HE'S OUT THERE, WHEN HE HAS THAT TITLE, THAT'S VERY IMPORTANT RELATIVE TO CREDIBILITY AND AUTHORITY IN NEGOTIATING DEALS.

AND SO THAT'S THE TITLE THAT PEOPLE HAVE OUT IN THE MARKET RELATIVE TO THIS KIND OF WORK.

AND JARED NEEDS THAT ABILITY TO DO TO HAVE THAT.

SO, PEOPLE KNOW THE BUCK DOES STOP.

IN FACT, WITH HIM HE WILL STILL WORK WITH ME AND CONSULT WITH ME ON ALL DEALS BECAUSE ECONOMIC DEVELOPMENT IS UNDER THE CITY MANAGER.

BUT JARED IS REALLY THE ONE DOING THE WORK RELATIVE TO THAT.

AND WE'RE WORKING TOGETHER.

AND AS YOU'LL SEE TONIGHT IN EXECUTIVE SESSION, WE'LL TALK ABOUT SOME OF THE SPECIFIC TRANSITION ON SOME PROJECTS MOVING FORWARD.

BUT I THINK IT'S TIME I THINK HE'S DONE A FANTASTIC JOB, AND I APPRECIATE THE INPUT THAT EACH OF YOU OVER THE YEARS HAVE GIVEN ME ONE ON ONE, SAYING THAT YOU APPRECIATE HIS EFFORTS AND THE WORK THAT HE HAS DONE.

SO, I WANT TO MAKE THIS PROMOTION EFFECTIVE OCTOBER 1ST, ALONG WITH THE BUDGET SO THAT WE'RE NOT CROSSING YEARS AND DOING ANYTHING THAT I WOULDN'T NORMALLY DO.

I TEND TO LIKE TO DO PROMOTIONS, EFFECTIVE BUDGET YEARS, OCCASIONALLY.

WE DON'T. WE CERTAINLY DIDN'T DO THAT WITH JARED'S LAST PROMOTION, BUT I FELT LIKE HE WAS ALREADY MAKING INCREDIBLE STRIDES.

[00:30:05]

BUT IN TERMS OF A DIRECTOR JOB, I THINK IT'S BEST DONE AS PART OF THE BUDGET PROCESS.

SO, JARED REFERRED TO THE BUDGET.

I HAVE THE FINANCE DIRECTOR DROPPED THIS OFF WITH ME BEFORE HE LEFT TODAY FOR A HOLIDAY WEEKEND AND SAID, HAVE AT IT, BOSS.

AND SO, I'M ALREADY WORKING ON, AS JARED ALLUDED TO, SOME INITIAL NUMBERS THAT HAVE BEEN PUT IN RELATIVE TO.

OF WHAT HE'S TALKED ABOUT TONIGHT, BUT CERTAINLY ALL OF YOUR INPUT WILL MAKE A LOT OF THOSE CHANGES.

WE JUST HAVE INTERNAL DEADLINES THAT WE MEET RELATIVE TO ME TAKING A FIRST LOOK AT THE BUDGET.

SO, I DO HAVE THAT WITH ME.

SO, FOR EVERYTHING, THIS IS JUST FOR US.

THEN WE KNOW THAT THERE'S AN INCREASED COST TO OUR BUDGET.

THAT WILL BE THAT I'M ASSUMING IS SITTING INSIDE THAT BINDER TO YOU.

YES. OKAY. YES.

AND THAT WILL BE RELATIVE TO CHANGES IN A SALARY AND ALL OF THE ASSOCIATED BENEFITS THAT CHANGE.

OKAY. I THINK IT'S DESERVED.

SO, I'M GOOD WITH IT.

I AGREE. SOME FINE WORK.

I AGREE. OKAY.

SO, TAKE BACK OVER.

IT'S YOURS. NOW GO BACK.

THANK YOU. THANK YOU VERY MUCH, THOUGH, TO GINA AND TO EVERYBODY FOR VERY KIND WORDS.

CONGRATULATIONS.

LOVE BEING HERE. IT'S A GOOD PLACE TO BE.

SO NEXT STEPS OBVIOUSLY GET SOME FEEDBACK INPUT FROM YOU ALL.

MAKE SOME EDITS IF WE NEED TO REFINE SOME THINGS AND SO FORTH.

AS THE CITY MANAGER MENTIONED, SHE JUST TODAY GOT THE FIRST BLUSH OF THE NUMBERS.

CONTINUED REFINING THROUGHOUT THE PROCESS, PROVIDING BUDGET DRAFTS FOR YOU ALL IN JUNE AND THEN BRINGING IT BACK TO YOU ALL FOR APPROVAL IN AUGUST.

SO, YOU'LL HAVE A AT OUR JUNE MEETING, YOUR TYPICAL BUDGET WORKSHEET WITH THE NUMBERS, AND COMPARE THE PROPOSED YEAR TO THE PREVIOUS APPROVED YEAR. OKAY. JUST A QUICK BUDGET CALENDAR.

OBVIOUSLY, THERE'S MUCH MORE THAT HAPPENS IN THIS PROCESS THAN ON THIS SLIDE, BUT I TRIED TO WINNOW THE LIST DOWN TO KIND OF THIS THINGS THAT ARE MOST GERMANE TO YOU ALL.

SO AGAIN, EARLY INPUT THIS EVENING FROM YOU ALL.

AND THEN THERE WILL BE EARLY CITIZEN INPUT AT THE JUNE 3RD COUNCIL MEETING, A BUDGET TOWN HALL MEETING THAT THE CITY MANAGER'S OFFICE IS CURRENTLY PLANNING FOR.

AND THEN AT OUR JUNE MEETING, WE'LL HAVE THE BUDGET DISCUSSION.

THERE'S A COUNCIL BUDGET WORKSHOP.

IT'S THE ONLY BOARD MEETING THAT'S GOING TO BE HELD IN THE MONTH OF JULY.

AND THEN ON AUGUST 15TH, THAT WOULD BE WHEN WE WOULD LOOK FOR BOARD APPROVAL OF THE BUDGET.

SO, YOU'LL HAVE, YOU KNOW, JUNE, WE CAN TINKER HERE AND THERE, BUT, YOU KNOW, BY AUGUST IT'LL BE BUTTONED UP.

AUGUST 19TH, THE BUDGET IS PRESENTED TO THE CITY COUNCIL AND THEN IN THE MONTH OF SEPTEMBER, THAT IS WHEN YOU'LL HAVE THE PUBLIC HEARING AND ULTIMATELY ADOPTION OF THE BUDGET. SO, AS YOU ALL KNOW, JUST A COUPLE OF MY THINGS I ALWAYS SAY ARE FUNDS ROLL BACK INTO FUND BALANCE IF THEY'RE UNUSED.

AND SO THE ECONOMIC DEVELOPMENT CORPORATION FUNCTIONS A LITTLE BIT DIFFERENT THAN OTHER DEPARTMENTS WOULD.

THEIR FUNDS WOULD GO BACK INTO THE BROADER GENERAL FUND, WHEREAS OURS ROLL BACK INTO THE EDC FUND BALANCE.

SO, THE QUESTION AGAIN, THAT WAS BROUGHT UP ABOUT $100,000 FOR LOCAL BUSINESS GRANT, LET'S SAY WE ONLY USE $70,000 OF IT.

THEN 30,000 JUST GOES RIGHT BACK INTO OUR FUND BALANCE FOR US TO APPLY TO FUTURE ECONOMIC DEVELOPMENT EFFORTS.

AND THEN OF COURSE, OUR BUDGET IS GOING TO GO TO THE CITY COUNCIL.

SO, THE BOARD TAKES ACTION AS A RECOMMENDING BODY, AND THEN IT'LL GO TO THE CITY COUNCIL FOR FINAL BUDGET AUTHORIZATION.

AND SO, THE COUNCIL WILL APPROVE THE OVERALL CITY BUDGET, OF WHICH OUR REQUESTS ARE, ARE INCLUDED.

AGAIN, NO EDC BOARD MEETING IN JULY, JUST AS A FRIENDLY REMINDER, BUT JUST THOUGHT I'D GIVE YOU ALL THE OPPORTUNITY.

WE KIND OF WENT THROUGH QUICKLY, BUT THOUGHT IT WAS IMPORTANT TO JUST KIND OF HIGHLIGHT, AT LEAST AT A HIGH LEVEL BEFORE WE JUST BRING YOU SOME NUMBERS, ANYTHING THAT STUCK OUT OR ANY INITIAL IMPRESSIONS, I'D LOVE TO GET YOUR THOUGHTS.

ANYBODY IN PARTICULAR.

FOR ME, THE FACT THAT YOU'VE GOT STRATEGIC PLAN STUFF THAT'S GOING TO BE IN THERE, SMALL BUSINESS GRANT AND STUFF.

AND THEN THE DIFFERENCE BETWEEN JUST THE STRUCTURE WITH YOU.

I LIKE THE IDEA OF THE CAR THE WAY THAT WORKS, BECAUSE I DON'T WANT TO FOOT THAT WHOLE BILL MYSELF.

UNDERSTOOD. I THINK WE'RE GOING TO HAVE A LOT OF SAVINGS JUST FROM WEBSITE, NOT HAVING THAT COST, NOT HAVING THE DEVELOPMENT OF

[00:35:07]

THOSE THINGS, THOSE THINGS, BECAUSE THOSE WEREN'T CHEAP, AND THEY WERE REDUCING SOME OF THE SOFTWARE.

I WOULD WANT TO MAKE SURE THAT WE'RE REVIEWING WHAT SOFTWARE ARE WE TRULY USING? WHAT SOFTWARE WE'RE NOT.

YES, SIR. AND THAT'S KIND OF THE THOUGHT WITH THIS ONE, IS THAT WE USED THIS FISCAL YEAR.

WE'RE LIKE, OKAY, LET'S, LET'S GIVE IT A YEAR.

LET'S SEE IF WE END UP USING IT MORE.

AND WE JUST WE JUST DON'T.

AND SO, I CAN'T REALLY JUSTIFY IT AT THIS TIME.

SO, CUTTING IT OUT AND SAVING UP, IT'S NOT A TON OF MONEY IN THE GRAND SCHEME OF THINGS.

WE'RE LOOKING AT $6,000 OR SOMETHING, BUT STILL, WE'RE NOT USING IT.

AND SO, I'D RATHER IT APPLY TO SOMETHING ELSE, LIKE THE FACT THAT WE DON'T HAVE A CRM IS ACTUALLY KIND OF SURPRISING TO ME.

THAT'S. YES, SIR.

SO. NO, I THINK YOU'VE HIT ON IT.

NOW HE'S GOT TO SEE WHAT THE NUMBERS LOOK LIKE AND MAKE SURE WE'RE DOING IT RIGHT.

UNDERSTOOD. YEAH, I AGREE.

SO, JUNE, COME WITH YOUR NUMBERS HAT ON FOR US NUMBERS NERDS.

THAT'S THE EXCITING DAY FOR THOSE OF US THAT AREN'T NUMBERS NERDS.

I'M SORRY. THAT'S JUST.

SO LET ME ASK THIS.

IF WILL WE GET A PACKET A LITTLE EARLY? YES, SIR. OKAY, SO WE'LL HAVE A LITTLE MORE TIME TO LOOK AT IT.

OKAY. YOU'LL GET A BUDGET WORKSHEET THAT'LL SPECIFY.

AND AGAIN, WE MIGHT NOT SPEND A TON OF TIME DISCUSSING THINGS LIKE OFFICE SUPPLIES BECAUSE THAT'S TYPICALLY SOMETHING THAT STAYS PRETTY CONSISTENT.

NOW I'M OUT. NO JARED.

JARED. UNLESS YOU WANT TO, I WANT A LIST OF EVERY SINGLE THE PENS THAT WE GET.

RIGHT. BUT CERTAINLY, WE'LL YOU'LL HAVE THOSE NUMBERS, AND WE CAN ADDRESS ANYTHING AS YOU WISH.

MY OVERALL THOUGHT AND QUESTION.

I'D LOVE TO GET YOUR FEEDBACK.

AND I KNOW I'M BASING THIS OFF OF MY BUSINESS.

IT'S NOT ALWAYS EASY TO EXPLAIN DOWN TO THE NUMBER.

SOMETIMES IT'S JUST SOMETHING THAT YOU LEARN OVER EXPERIENCE, AND YOU LEARN WHAT WORKS AND WHAT DOESN'T.

AND OVERALL, A BUDGET SHOULD PRODUCE, YOU KNOW, SOME OBJECTIVE.

WITH AN ROI, YOU INCREASE THE BUDGET, YOU INCREASE YOUR RETURN.

OVERALL, THE BUDGET WOULD BE TO LIKE WHAT ARE IF YOU JUST PUT IT IN LIKE 1 OR 2 OBJECTIVES, IS IT TO ATTRACT YOU KNOW, DIFFERENT INDUSTRIES OR A CERTAIN BUSINESS.

WHAT'S OUR OVERALL OBJECTIVE LIKE? NO, IT'S NOT FINALIZED, BUT EARLY THOUGHTS ON WHAT THE BUDGET IS GOING TO ACCOMPLISH FOR NEXT YEAR? THAT'S A GREAT QUESTION. AND I THINK ONE OF THE THINGS THAT WE WILL LOOK TO DO, I THINK, IN EFFECTIVE STRATEGY FROM THE CURRENT FISCAL YEAR, WAS WE SPLIT THE COMP PLAN PROCESS BETWEEN THE EDC AND THE CITY BECAUSE IT'S AN EFFORT THAT PAYS DIVIDENDS AND HAS DIRECT, YOU KNOW, MEASURABLE IMPACTS ON THE ON THE EDC.

SO, WHAT WE'VE LOOKED AT FOR NEXT BUDGET YEAR IS I'VE BEEN TALKING WITH OUR PUBLIC WORKS DIRECTOR AND ABOUT CIP PROJECTS, AND CAN WE START PUTTING MONEY ASIDE FOR DIFFERENT CAPITAL PROJECTS THAT WE'RE GOING TO BE NEEDING FOR FIFTH STREET? LIKE WE KNOW THAT THERE'S DRAINAGE, AS I MENTIONED, PARKING ENHANCEMENTS, THAT WE CAN MAKE THINGS TO UNDERGROUND DETENTION TO GET MORE GROSS LEASABLE AREA IN THE SPACE. THERE'RE THINGS THAT WE CAN DO.

AND SO, WE'VE PUT SORT OF SOME MONEY ASIDE FOR THAT, AS WELL AS THE STRATEGIC PLAN, FOR EXAMPLE.

SO, GETTING THAT STRATEGIC DIRECTION RELATIVE TO KIND OF WHERE WE WANT TO GO AND PRIORITIZING GETTING A TARGET, THE TARGET INDUSTRY ANALYSIS.

SO, AND THEN AGAIN, I THINK THAT THE, THE LOCAL BUSINESS STUFF BUSINESS RETENTION PIECE WITH DENISE HAS BEEN A LOT MORE EFFECTIVE.

IT'S JUST SOMETHING I WASN'T ABLE TO GET TO.

AND WITH HER, SHE'S VERY GOOD AT IT.

AND SO, KIND OF GROWING THAT AND SHE'S CONSTANTLY GOT IDEAS FOR THINGS AND IT'S LIKE, LET'S, LET'S GIVE IT A SHOT.

THE SHOP LOCAL PASSPORT I HAD NOTHING TO DO WITH TOTALLY HER IDEA.

SO, GROWING THAT EFFORT, MORE TOUCH POINTS WITH BUSINESSES.

YEAH. NO, I'M GLAD YOU MENTIONED THAT BECAUSE THAT WAS ACTUALLY A FOLLOW UP QUESTION I HAD.

SO DO WE CURRENTLY HAVE I MAY HAVE MISSED IT.

A PORTION OF THE BUDGET DEDICATED TO THE FEEDBACK THAT DENISE IS GETTING FROM OUR LOCAL BUSINESSES, THINGS THAT WE CAN DO TO ASSIST THEM.

SO, WE HAVE A LINE ITEM IN THE BUDGET THAT'S BASICALLY BUSINESS EXPANSION EFFORTS.

AND SO, YOU'LL SEE A LOT OF THE TIME IF WE GO AND WE'RE PROMOTING A BUSINESS ON FACEBOOK OR INSTAGRAM OR SOMETHING, A LOT OF THE TIMES WHAT WE'LL DO IS WE'LL GO AND WE'LL ACTUALLY LIKE, WE MIGHT BUY SOMETHING FROM THEM AND WE THEN WE PROMOTE IT, LIKE IF WE MIGHT BUY A MEAL FOR ANOTHER DEPARTMENT FOR MANNY'S.

AND WE USE THAT AS AN OPPORTUNITY TO PROMOTE THAT BUSINESS.

[00:40:01]

WE'RE SUPPORTING THE BUSINESS OF COURSE, THE SHOP, LOCAL PASSPORT.

ONE OF THE THINGS THAT WE'LL DO, AND WE APPLY THIS TO EVEN OUR COMMUNITY RELATIONS TYPE ITEMS. SO, LIKE WITH IMPACT FOR CHANGE AUCTION, FOR EXAMPLE, WE GO TO LOCAL BUSINESSES AND WE OUR CONTRIBUTION TO THIS THE AUCTION IS IS GIFT CARDS FOR EXAMPLE. SO, WE'LL GO AND WHETHER IT'S MASSAGE BLISS AND CRYO OR A NAIL PLACE WHATEVER SOME SACHSE BUSINESS WILL PURCHASE TO KEEP THAT MONEY AND THAT EXPOSURE IN THE IN THE COMMUNITY OF SACHSE.

SO THAT'S A COUPLE WAYS THAT WE HAVE USED THAT LINE.

OKAY. OKAY. I WONDER SOME FOLLOW UP ON YOURS.

I WONDER IF SOME OF IT IT'S WHERE THE CRM COMES INTO PLAY TO WHERE ARE WE TRACKING WELL ENOUGH? SOME OF THE THINGS THAT ARE THAT ARE HAPPENING BECAUSE OF IT, BECAUSE IT'S KIND OF HARD TO PUT I AGREE WITH YOU.

HEY, WHEN YOU INCREASE WHAT YOU'RE SPENDING, YOU WANT TO GET AN ROI ON IT.

IT'S HARD TO SEE WHAT THAT IS IN SOME OF THESE CASES.

BUT IF WE'RE NOT, YOU KNOW, TO BE BETTER TRACKING ALL THE VISITS AND WHAT THINGS COME FROM IT, THAT'S SO MAYBE THAT MAY DOVETAIL INTO IT.

IT'S SOMETHING I'D LIKE TO SEE THAT.

YEAH. THAT'S A BETTER, BETTER MEASURE TO KEEP TRACK OF IT.

WELL, I'M JUST GOING OFF OF WHAT I KNOW, WHICH IS I'VE GOT A PROJECT IN MY BUSINESS.

I GOT A PROJECT, A VOTER ACQUISITION COST, AND I GO THROUGH, AND I LOOK AND I'M LIKE SOMETIMES LIKE, THIS IS $100 VOTER COST.

THAT'S WAY TOO HIGH.

BUT I KNOW I HAVE TO DO IT, AND THEN I HAVE TO LOOK AND GO, OKAY, SO I CAN DO THAT HERE.

BUT OVER HERE I NEED TO BRING THAT DOWN QUITE A BIT.

SO, THE BUDGET SHOULD BE ALSO FLEXIBLE, RIGHT.

LIKE ARE WE LOOKING AT WAYS TO MAXIMIZE EVERY DOLLAR IS KIND OF WHAT I'M THINKING.

YEAH, I THINK.

I SINCE.

SINCE BEING HERE, I THINK WE'VE TRIED TO BE PRETTY, PRETTY REASONABLE.

AND LIKE EVEN WITH ADVERTISING AND THINGS LIKE THAT, WE PUT AN AMOUNT IN THERE.

WE GENERALLY KNOW THAT THESE ARE THE ELEMENTS THAT WE'RE GOING TO, YOU KNOW, DALLAS BUSINESS JOURNAL OR DALLAS NEWS, WHATEVER IT MIGHT BE.

WE KIND OF KNOW EXACTLY WHAT THOSE ADVERTISING TOUCH POINTS WILL BE.

AND SO, TO YOUR POINT, LOOKING AT, FOR EXAMPLE, LIKE AN EVENT SPONSORSHIP OR GETTING MORE OF THAT SEO DATA, RIGHT? SO, IF WE, IF WE DO A TARGETED AD FOR THE STATION OR SOMETHING, GETTING THE DATA, THE ANALYTICS BACK AND BEING ABLE TO SEE HOW THAT RELATED POTENTIALLY TO VISITS. KIND OF CO USING SOME OF OUR DATA SOURCES EVEN.

RIGHT. LIKE. FOR FACEBOOK, DOING BOOSTED POSTS AND THINGS LIKE THAT.

LIKE THAT'S SOMETHING WE KIND OF TRY TO SLOW ROLL OUR WAY INTO SOME OF THAT JUST I THINK WE DID LIKE 50 BUCKS OR SOMETHING ON A POST, WHICH IS PRETTY NOMINAL IN THE GRAND SCHEME.

JUST TO SORT OF SEE, IS THIS WORKING? IS THIS GIVING US ANYTHING? I'LL SAY FOR LIKE THE FARMERS MARKET, WHAT WAS INTERESTING, AND I CAN'T REMEMBER IF WE BOOSTED THAT POST OR NOT.

YES, THE FIRST ONE WE DID.

SO THAT EVENT HAD 1700 PEOPLE MARKED AS INTERESTED ON FACEBOOK.

WHICH IS OUTSTANDING FOR OUR PAGE.

OUR PAGE ONLY HAS 2400 FOLLOWERS.

BUT JUST THAT EXPOSURE TRYING TO REACH MORE PEOPLE.

PROMOTE THE BRAND AND SO FORTH.

SO, I DON'T KNOW IF THAT ANSWERS YOUR QUESTION, BUT WE TRY TO BE AS VERY CONSERVATIVE.

WE KILL, WE EAT WHAT WE KILL, AND WE TRY TO BE.

YES, IT DOES. YEAH. THANK YOU.

YES, SIR. ANYTHING ELSE? THEN WE'LL LOOK FORWARD TO JUNE AND NUMBERS THAT COME.

OKAY. WE WILL NOW, IF I REMEMBER CORRECTLY, WILL NOW ADJOURN TO EXECUTIVE SESSION.

[E. Executive Session]

I GUESS I NEED TO READ THESE OFF.

YES, SIR. EXECUTIVE SESSION E.1.

THE CORPORATION SHALL CONVENE IN EXECUTIVE SESSION PURSUANT TO TEXAS GOVERNMENT CODE SECTION 551.087.

ECONOMIC DEVELOPMENT DELIBERATIONS DELIVER THE OFFER OF A FINANCIAL OR OTHER INCENTIVE RELATING TO THE DEVELOPMENT OF PROJECT RUBY AND ITEM E.2.

THE SACHSE ECONOMIC DEVELOPMENT CORPORATION SHALL CONVENE INTO EXECUTIVE SESSION PURSUANT TO TEXAS GOVERNMENT CODE 5501.087.

ECONOMIC DEVELOPMENT DELIBERATIONS UPDATE REGARDING THE MIXED-USE DEVELOPMENT OF THE FIFTH STREET DISTRICT PROJECT A CONSIDER A CONSIDERATION OF A MASTER DEVELOPMENT AGREEMENT FOR THE FIFTH STREET DISTRICT PROJECT, AND WE WILL ADJOURN TO EXECUTIVE SESSION AT 6:49 P.M.

ALL RIGHT.

WE WILL RECONVENE OUR REGULAR MEETING AT 8:11 P.M.

AND WE WILL MOVE TO ITEM F.1.

[1. Take any action as a result of Executive Session - deliberate the offer of a financial or other incentive relating to the development of Project Ruby.]

TAKE ANY ACTION AS A RESULT OF EXECUTIVE SESSION.

DELIBERATE THE OFFER OF A FINANCIAL OR OTHER INCENTIVE RELATING TO THE DEVELOPMENT OF PROJECT RUBY.

BUT BEFORE WE TAKE ACTION, WE DO HAVE A COMMENT.

[00:45:01]

I'LL MAKE SURE I GET THE RIGHT ONE HERE.

TO READ INTO THE RECORD HERE.

THIS IS FROM MARTY HOBOKEN AT 5511 OAK RIDGE CIRCLE THAT CAME IN PRIOR TO THE MEETING.

AND HIS QUESTIONS ARE, WHAT ARE THE YEARLY PROJECTED FINANCIAL RETURNS TO THE CITY OF SACHSE FOR PROJECT RUBY? WHAT IS EXPECTED EMPLOYMENT LEVELS FOR PROJECT RUBY AND EXPECTED WAGES TO BE PAID, AND WHAT IS THE FINANCIAL PACKAGE BEING OFFERED AND HOW LONG FOR THE EXPECTED BREAKEVEN POINT? AND IN TERMS OF.

COMMENT OR RESPONSE.

JUST IT'S NOT ANYTHING THAT WE CAN COMMENT ON RIGHT NOW.

IT'S CONFIDENTIAL.

AND AS YOU GUYS CAN IMAGINE, IF WE PUT THAT OUT THERE, WE COULD TORPEDO ANYTHING THAT HAPPENS RIGHT NOW.

SO THAT'S ALL WE'LL RESPOND TO ON THAT.

SOMEBODY ELSE HAS SOMETHING THEY WANT TO ADD.

SO, WE'LL ENTERTAIN A MOTION FOR ITEM F ONE.

I MOTION TO AUTHORIZE THE CITY MANAGER AS THE EXECUTIVE DIRECTOR OF THE SACHSE ECONOMIC DEVELOPMENT CORPORATION, TO NEGOTIATE AND EXECUTE AN INCENTIVE AGREEMENT FOR PROJECT RUBY ON BEHALF OF THE EDC.

I SECOND.

WE HAVE A MOTION AND A SECOND.

AND THAT MOTION PASSES UNANIMOUSLY 6-0.

ITEM F.2 TAKE ANY ACTION AS A RESULT OF THE EXECUTIVE SESSION.

[2. Take any action as a result of Executive Session: Consider authorizing the City Manager as Executive Director of the EDC to negotiate and execute a Master Developer Agreement on behalf of the EDC for the development of the 5^th Street District project, and any amendments and instruments related thereto.]

CONSIDER AUTHORIZING THE CITY MANAGER AS EXECUTIVE DIRECTOR OF THE EDC TO NEGOTIATE AND EXECUTE A MASTER DEVELOPER AGREEMENT ON BEHALF OF THE EDC FOR THE DEVELOPMENT OF FIFTH STREET DISTRICT PROJECT AND ANY AMENDMENTS AND INSTRUMENTS RELATED THERETO.

AGAIN, I DO HAVE A PUBLIC COMMENT CARD FROM MR. MARTY HOBOKEN AT 5511 OAK RIDGE CIRCLE, AND THE QUESTIONS THAT HE ASKED SAYS, DOES THIS MEAN THAT THE CITY MANAGER WILL BE THE NEGOTIATOR FOR ANY UPCOMING MDAS? HAVE ANY POTENTIAL ENTITIES BEEN IDENTIFIED AS PEOPLE OF INTEREST? WHAT IS THE EXPECTED TIMELINE BEFORE AN MDA WILL BE REQUIRED? HOW MUCH DID MORE ADDITIONAL FUNDING FROM THE CITY WILL BE REQUIRED? I GUESS I CAN RESPOND TO IT.

DOES THIS MEAN THAT THE CITY MANAGEMENT NEGOTIATED FOR ANY UPCOMING MDAS? I THINK THE ANSWER TO THAT IS YES, ALONG WITH.

JARED POTTS.

ANYTHING ELSE AS RELATES TO THE MASTER DEVELOPMENT AGREEMENT? POTENTIAL ENTITIES HAVE BEEN IDENTIFIED.

WITH RELATION TO THE MOTION THAT WILL COME FORWARD TO THE BOARD, I WOULD SAY YES.

AND YOU'LL SEE THAT AS THE MOTION COMES.

EXPECTED TIMELINE UNKNOWN.

RIGHT NOW WE DON'T WE DON'T KNOW THE TIMELINE.

HOW MUCH MORE ADDITIONAL FUNDING.

WE DON'T KNOW THE ANSWER TO THAT EITHER.

SO, IT'S NOT IT'S PREMATURE TO BE ABLE TO ANSWER THOSE QUESTIONS.