Nov 13, 2024 Economic Development Corporation Meeting

[00:00:02]

GOOD TO GO.

ALL RIGHT. WELCOME. WE'LL CALL TO ORDER THE ECONOMIC DEVELOPMENT CORPORATION BOARD OF THE CITY OF SACHSE TO HOLD THE REGULAR MEETING WEDNESDAY, NOVEMBER 13TH.

[A. Meeting Opening]

WE'LL START WITH THE INVOCATION AND PLEDGE OF ALLEGIANCE.

AND I'VE ASKED MISS NWANZE TO LEAD US IN THAT.

IF YOU ALL PLEASE RISE.

WE THANK YOU FOR OUR FIRST RESPONDERS, FOR OUR CITY COUNCIL, OUR MAYOR, AND OUR CITY EMPLOYEES.

WE THANK YOU FOR OUR FIRE DEPARTMENT.

FATHER, THANK YOU FOR BRINGING US HERE TODAY AS WE GO ABOUT THE BUSINESS FOR THE CITY OF SACHSE, WE ASK THAT YOU GIVE US THE KNOWLEDGE TO MAKE THE BEST DECISIONS AND ALWAYS PRESENT THE BEST OUTCOME FOR OUR CITY IN JESUS NAME WE PRAY.

AMEN.

THANK YOU VERY MUCH.

WE'LL MOVE TO ITEM B1.

[1. Consider and elect a President and Vice President of the Economic Development Corporation Board of Directors.]

EVERY YEAR WE GO THROUGH THE ELECTION PROCESS TO DETERMINE WHO IS TO BE THE PRESIDENT AND VICE PRESIDENT OF THE EDC BOARD.

FOR THE LAST YEAR, MR. CHANDLER SERVED AS VICE PRESIDENT.

I SERVED AS PRESIDENT. AND SO IT'S AN OPPORTUNITY, IF ANY OF YOU WANT TO IF YOU WILL THROW YOUR PROVERBIAL HAT IN THE RING TO SAY, HEY, I WANT TO SERVE.

AND AS PRESIDENT OR VICE PRESIDENT, WE GIVE THAT OPPORTUNITY.

FOR MYSELF, I'D BE MORE THAN HAPPY TO THROW MY HAT IN THE RING TO CONTINUE TO SERVE AS PRESIDENT AND LEAD MEETINGS AND SO FORTH.

AND SO I'LL GIVE EVERYBODY AN OPPORTUNITY TO GET FEEDBACK.

AND SO AS WE GO THROUGH THIS, IF THERE'S ANY DISCUSSION, WE CAN TALK ABOUT THAT.

FIRST, WE DO HAVE TO MAKE MOTIONS.

IT CAN BE ONE MOTION TO APPROVE BOTH A PRESIDENT AND VICE PRESIDENT ALL IN ONE.

OR IT CAN BE A SEPARATE MOTION WHERE YOU JUST HAVE A MOTION TO APPROVE A PRESIDENT AND A AND A SECOND MOTION TO APPROVE A VICE PRESIDENT OF THE BOARD.

SO COMMENTS, DISCUSSION.

I WAS THINKING WE SHOULD GO.

JEEZ. THAT DIDN'T HELP.

NO. I WAS THINKING THAT WE SHOULD GO PRESENT FIRST AND THEN VICE PRESIDENT SECOND.

YEAH. THAT IS A VOLUME SITUATION.

SEE IF THAT'S A LITTLE BIT BETTER.

OH, THAT MIGHT BE A LITTLE BETTER. CHECK, CHECK, CHECK.

OKAY, NOW, NOW WE'RE A LITTLE BIT BETTER.

OKAY. ALL RIGHT. THERE WE GO.

I WAS THINKING WE SHOULD GO PRESENT FIRST AND THEN THE VICE PRESIDENT.

AND THAT'S FINE WITH ME.

THAT'S TOTALLY FINE. I'M GOING TO NOMINATE YOU, SCOTT.

I THINK YOU'VE DONE A FANTASTIC JOB.

BROUGHT A LOT OF CLARITY, ESPECIALLY FOR THOSE OF US THAT WERE NEW THIS YEAR.

SO. WELL, THANK YOU, I APPRECIATE IT.

I SECOND IT.

I SAID DITTO. THAT'S IT.

ANY OTHER COMMENTS? CONCERNS? CHRIS? ANYTHING? NO.

NO. OR ANYBODY ELSE THAT WANTS TO THROW THEIR HAT IN THE RING FOR THAT.

THEN WE HAVE A MOTION TO ELECT SCOTT MCMURDIE AS PRESIDENT OF THE ECONOMIC DEVELOPMENT CORPORATION BOARD BY MR. FRICKE AND A SECOND BY MR. NWANZE. IT IS AN ACTION ITEM.

YOU NEED TO TAKE. OH, YEAH.

I GUESS BECAUSE IT'S SEPARATE MOTIONS.

OKAY. ARE THERE ANY COMMENTS OR COMMENTS FROM THE AUDIENCE? SEEING NONE.

NOW WE CAN.

NOW WE CAN OFFICIALLY VOTE.

THANK YOU.

OH, THERE IT IS.

THERE IT IS. AND THAT PASSES FIVE ZERO.

THANK YOU VERY MUCH.

[00:05:01]

I APPRECIATE IT.

MOVING TO VICE PRESIDENT.

AS THE CURRENT VICE PRESIDENT, I WILL THROW MY OWN HAT INTO THE RING TO CONTINUE.

I KNOW I MISSED A MEETING HERE OR THERE.

I'VE BEEN BUSY WITH MY OWN BUSINESS, FOR THOSE OF YOU THAT DON'T KNOW.

BUT THAT'S SETTLING DOWN, AND I HAVE THE TIME AGAIN TO MAKE SURE THAT I ATTEND ALL THE MEETINGS.

SO OF COURSE, IF ANYBODY ELSE WOULD LIKE TO, I'D LIKE TO THROW YOUR HAT IN, GO FOR IT. SO I THINK RICHARD'S BROUGHT A LOT OF GOOD CONTEXT TO OUR MEETINGS, ESPECIALLY A HISTORIAN OF PREVIOUS SESSIONS BEFORE I JOINED THE BOARD.

I'M INTERESTED AS WELL, BUT I'M JUST, YOU KNOW, IF ANYONE IS INTERESTED IN KNOWING WHY, IT'S BECAUSE I'D LIKE TO LEARN MORE AND STEPPING UP.

AND I DIDN'T WANT TO, YOU KNOW, DO IT UNTIL I HAD AT LEAST A YEAR EXPERIENCE ON THE BOARD.

LEARNED QUITE A BIT THIS YEAR.

AND JARED DOES A GREAT JOB GIVING US LIKE, OUR WEEKLY UPDATES.

SO MAYBE HAVING AN OPPORTUNITY TO JUMP IN AND LEARN MORE ABOUT THAT.

BUT I DON'T WANT TO I LIKE I LIKE RICHARD'S EXPERTISE.

SO HE'S AN EXCELLENT CANDIDATE ALSO.

WELL, I APPRECIATE THAT. I THINK YOU WOULD BE AS WELL.

I WISH WE COULD JUST VOTE, BUT IT'S.

WE HAVE TO, LIKE, MAKE A MOTION.

RIGHT? WE DO HAVE TO MAKE A MOTION.

ANY OTHER ANY OTHER THOUGHTS OR COMMENTS? I'M. AM I WILLING TO MAKE THE MOTION? OKAY. ANY OTHER COMMENTS FROM EITHER? NO, I JUST FOR THE SAKE OF CONTINUITY AND GIVING MORE TIME, I'D MAKE THE MOTION TO HAVE RICHARD SERVE AND RICHARD CHANDLER SERVE AS VICE PRESIDENT OF THE ECONOMIC DEVELOPMENT CORPORATION FOR THIS COMING YEAR.

I SECOND THAT MOTION.

ANY OTHER COMMENTS, ANY COMMENTS FROM THE PUBLIC? SEEING NONE, WE'LL VOTE.

I ASKED HIM, HE SAID YES.

CONFLICT OF INTEREST. THAT'S WHY I ASKED.

YEAH. THAT HAS PASSED FIVE ZERO.

THANK YOU VERY MUCH. AND JOSHUA, I DO THINK ALSO YOU'D BE A GOOD I APPRECIATE BEING ON THE BOARD.

I WANT YOU TO KEEP DOING THAT AND COME SERVE WITH US.

COME TAKE MY SPOT NEXT TIME SO I CAN SIT BACK THERE.

I'D BE GOOD SLIDING DOWN THE SIDE A LITTLE BIT.

WE WILL MOVE TO ITEM C, PUBLIC COMMENT.

[C. Public Comment]

ONLY ITEMS ON THE AGENDA MAY BE ADDRESSED DURING THIS PUBLIC COMMENT SECTION.

THE TIME LIMIT IS THREE MINUTES PER SPEAKER.

A PUBLIC COMMENT CARD SHOULD BE PRESENTED TO THE ACTING SECRETARY PRIOR TO THE MEETING.

ACCORDING TO THE TEXAS OPEN MEETINGS ACT, THE BOARD IS PROHIBITED FROM DISCUSSING ANY ITEM NOT POSTED ON THE AGENDA, BUT WILL TAKE COMMENTS UNDER ADVISEMENT.

I DO HAVE ONE PUBLIC COMMENT CARD HERE FROM MR. MARTY HOBOKE IF YOU WANT TO COME ON UP.

MARTY HOBOKE, 5511 OAK RIDGE CIRCLE, SACHSE, TEXAS, TOP OF THE HILL.

ON JULY 16TH, I SENT MS. HOWARTH AN EMAIL ASKING FOR WHAT WERE THE TWO GREATEST EDC ACCOMPLISHMENTS FOR 23-24.

AND SHE DIDN'T HAVE ANY SHE COULD OFFER NO INSIGHT INTO WHAT YOU ALL DO, OR WHAT WAS THE GREATEST THING YOU ALL ACCOMPLISHED DURING THE PAST YEAR.

YOU'VE NOW ELECTED TWO OFFICERS TO RUN, AND I'D JUST LIKE TO KNOW WHO'S RESPONSIBLE FOR ANSWERING QUESTIONS.

REALISTIC, REAL QUESTIONS.

NOT FLY IN THE SKY STUFF.

YOU'VE SPENT $7 MILLION ON THE KING GEORGE FIFTH STREET DISTRICT PARK WITH ABSOLUTELY ZERO ECONOMIC RETURN.

WHAT IS THE RATE OF RETURN FOR THIS? I'VE ASKED REPEATEDLY.

Y'ALL DON'T KNOW.

I THINK I DESERVE MORE FOR HALF $1 MILLION A YEAR.

CAUSE CANCEL Y'ALL OUT AND THAT'S A SAVINGS.

YOUR EDC DIRECTOR GOT A $40,000 RAISE IN COMPENSATION THIS YEAR.

DOESN'T ANSWER ANY QUESTIONS.

Y'ALL HIDE BEHIND THE CONSENT AGENDA.

YOUR CITY COUNCIL REPRESENTATIVE LEAVES.

DOESN'T KNOW WHAT YOU DO EITHER.

SO WHAT IS THE METRIC THAT Y'ALL GET GAUGED BY? AND WHO CAN WE ASK A QUESTION TO THAT GETS AN ANSWER? I THINK THOSE ARE ALL LEGITIMATE QUESTIONS THAT Y'ALL REALLY NEED TO THINK ABOUT, AND FIGURE OUT HOW YOU'RE GOING TO STEP UP TO THE PLATE.

[00:10:07]

OKAY. THANK YOU VERY MUCH.

WE'LL MOVE ON TO ITEM D, THE CONSENT AGENDA.

[D. Consent Agenda]

HAVE BEEN DISCUSSED PREVIOUSLY AT A BOARD MEETING AND OR DO NOT WARRANT DISCUSSION.

THE BOARD WILL ACT UPON THESE ITEMS WITH ONE MOTION.

THERE WILL BE NO SEPARATE DISCUSSION OF THESE ITEMS UNLESS A BOARD MEMBER REQUESTS THE ITEM BE REMOVED FROM THE CONSENT AGENDA.

IF YOU HAVE COMMENTS RELATED TO ITEMS ON THE CONSENT AGENDA.

PLEASE ADDRESS THEM IN THE PUBLIC COMMENT SECTION OF THE MEETING.

ITEM ONE IS CONSIDER APPROVING THE OCTOBER 17TH, 2024 MEETING MINUTES.

ITEM TWO ACCEPT THE MONTHLY REVENUE AND EXPENDITURE REPORT FOR THE PERIOD ENDING AUGUST 31ST, 2024 AND ITEM THREE ACCEPTING THE MONTHLY REVENUE AND EXPENDITURE REPORT FOR THE PERIOD ENDING SEPTEMBER 30TH, 2024.

I MOTION TO APPROVE THE CONSENT AGENDA AS IS.

SECOND. I HAVE A MOTION FOR MS. NWANZE TO APPROVE IT AS IS, AND A SECOND FOR MR. CHANDLER. ANY OTHER COMMENTS OR QUESTIONS? AND THE CONSENT AGENDA PASSES FIVE ZERO.

THANK YOU.

OUR NEXT ITEM IS ITEM E.

DISCUSSION ITEMS. THESE ITEMS ARE FOR THE BOARD AND STAFF TO DISCUSS AS NEEDED.

[1. Receive a briefing on the Sachse Comprehensive Plan update.]

ITEMS SHOULD HAVE BEEN ADDRESSED IN THE PUBLIC COMMENT SECTION OF THE MEETING.

SO ITEM ONE TODAY IS TO RECEIVE A BRIEFING ON THE SACHSE COMPREHENSIVE PLAN UPDATE, AND I'LL TURN THE TIME OVER TO JARED JUST TO INTRODUCE THE CONSULTANTS.

BUT JUST AS A REMINDER, THIS IS JUST A DISCUSSION AND WE'RE NOT MAKING DECISIONS TODAY.

THEY'RE UPDATING US WITH EVERYTHING RELATED TO THE TO THE COMPREHENSIVE PLAN.

WE'LL HAVE THE ABILITY TO ASK QUESTIONS OF THEM, BUT IT WON'T BE A PUBLIC COMMENT.

PEOPLE COMING FROM THE PUBLIC IN THIS ONE, BECAUSE THERE ISN'T IT'S NOT AN ACTION OR A PUBLIC HEARING.

SO WE'LL TURN THAT OVER TO YOU, JARED.

THANK YOU, MR. PRESIDENT. THANK YOU AGAIN.

ANOTHER TERM. CONGRATULATIONS TO YOU BOTH.

SO THIS EVENING WE WILL BE RECEIVING A BRIEFING ON THE ON THE COMPREHENSIVE PLAN UPDATE.

AS MR. PRESIDENT INDICATED, WE HAVE THE CONSULTING TEAM HERE FROM KIMLEY-HORN, WHO AS YOU ALL KNOW, THEY RECEIVED THE CONTRACT FOR THIS THIS PROJECT.

AND THEN JASON CLONCH WITH CATALYST COMMERCIAL IS ALSO HERE.

HE'S WORKING WITH KIMLEY-HORN.

BOTH OF THESE GENTLEMEN WERE INVOLVED IN THE 2017 PLAN ACTUALLY.

SO THEY HAVE QUITE A BIT OF FAMILIARITY AND CONTEXT WITH THE CITY OF SACHSE.

SO I AM GOING TO TURN IT OVER TO, I BELIEVE, MR. CLEATOR FIRST, AND HE'S GOING TO WALK THROUGH KIND OF SOME OF THE EFFORTS OVERVIEW HIGH LEVEL OF WHAT A COMPREHENSIVE PLAN IS MR. CLAUNCH'S TEAM HAS BEEN INVOLVED IN A LOT OF THE MARKET ANALYSIS, WHICH I KNOW WAS A BIG AREA OF FOCUS FOR THIS GROUP.

SO I WILL TURN IT OVER.

AND THEN AS YOU MENTIONED, MR. PRESIDENT, CERTAINLY ANY QUESTIONS OR DISCUSSION THAT YOU ALL HAVE FOR THE BOARD, FOR THE CONSULTANTS.

THEY WILL BE HERE TO ANSWER THOSE.

FABULOUS. THANK YOU.

EXCELLENT. THANK YOU ALL FOR YOUR TIME AND ATTENTION.

AS JARED MENTIONED, MY NAME IS REID CLEATOR.

I'M WITH KIMLEY-HORN.

MY PARTNER, JASON CLAUNCH HERE.

HE'S WITH CATALYST COMMERCIAL, AND WE'RE PART OF THE CONSULTANT TEAM THAT WAS SELECTED FOR THE COMPREHENSIVE PLAN.

SO WE APPRECIATE THE OPPORTUNITY TO GIVE YOU ALL AN UPDATE ON WHERE WE'RE AT AND SOME OF THE THINGS THAT WE'VE BEEN WORKING ON FOR THE LAST FEW MONTHS.

SO JUST AS AN OVERVIEW FOR TONIGHT'S DISCUSSION WE'LL DISCUSS THE COMPREHENSIVE PLAN, WHAT A COMPREHENSIVE PLAN IS, HOW IT'S USED SOME OF THE FINDINGS AND PUBLIC ENGAGEMENT INPUT THAT WE'VE RECEIVED TO DATE.

JASON WILL GIVE AN UPDATE ON SOME OF THE MARKET FINDINGS.

AND THEN WE WILL TALK ABOUT THE STRATEGIC DIRECTION, WHICH IS REALLY THE VISION, STATEMENT AND GUIDING PRINCIPLES THAT WE'VE FORMED FROM ALL OF THE INPUT THAT WE'VE HEARD TO DATE.

AND THEN WE'LL TALK ABOUT HOW WE MAKE SENSE OF ALL OF THIS, AND HOW WE'RE GOING TO USE THE INPUT AND FINDINGS THAT WE'VE RECEIVED TO DATE TO MOVE FORWARD, ULTIMATELY TO COMPLETE THE COMPREHENSIVE PLAN.

SO, AGAIN, FOR THOSE THAT MAY NOT BE FAMILIAR.

A COMPREHENSIVE PLAN IS REALLY A DOCUMENT THAT STATES THE COMMUNITY'S DESIRED VISION FOR THE FUTURE.

[00:15:08]

AND THE DOCUMENT ITSELF IS REALLY USED TO GUIDE DECISION MAKING IN THE FUTURE WITH REGARDS TO LAND USE.

SO THE COMPREHENSIVE PLAN IS A GUIDE FOR THE ESTABLISHMENT OF DEVELOPMENT REGULATIONS.

AND IT'S USED TO PROVIDE A BASIS FOR ZONING DECISIONS.

BUT I WANT TO CLARIFY THAT FUTURE LAND USE DOES NOT CONSTITUTE ZONING.

SO THE FUTURE LAND USE PLAN IS NOT BINDING IN THE SAME WAY THAT ZONING IS.

IT'S REALLY INTENDED TO GIVE DIRECTION AND INTENT TO PLANNING AND ZONING WHEN CASES COME UP.

AND THE COMPREHENSIVE PLAN IS ALSO USED TO GUIDE PUBLIC INVESTMENT TO HELP DECISION MAKING IN THE FUTURE.

WITH REGARDS TO CIP PROJECTS OR POLICY AND ACTIONS THAT THE CITY MAY WANT TO TAKE.

SO, AS I MENTIONED, THE LAST PLAN WAS DONE IN 2017, BUT CERTAINLY A LOT'S CHANGED FROM A MARKET PERSPECTIVE.

COVID HAPPENED.

THE MARKET HAS BEEN SHIFTING IN TERMS OF USE, HOW PEOPLE USE OFFICE SPACE, HOW PEOPLE USE RETAIL SPACE, AND A LOT OF DEVELOPMENT HAS HAPPENED WITHIN SACHSE SINCE 2017, SO THE AVAILABLE LAND IS ONLY DWINDLING FROM HERE.

THERE ARE FEWER OPPORTUNITIES TO MAKE SURE THAT WE GET EVERYTHING RIGHT FOR THE NEXT 10 TO 20 YEARS, AND IT'S ALSO AN OPPORTUNITY TO REVISIT OPPORTUNITIES FOR REINVESTMENT OR REIMAGINATION OF EXISTING DEVELOPMENT.

SO YOU CAN SEE THE DIAGRAM IS REALLY INTENDED TO BRING CLARITY TO THE PROCESS.

IT'S A MIX OF BALANCING THE PHYSICAL OPPORTUNITIES, THE AVAILABLE LAND THAT YOU MAY HAVE WITH THE MARKET OPPORTUNITIES, WHAT THE MARKET CAN BEAR AND WHAT THE DEMAND FOR DIFFERENT PRODUCT TYPES IS, BUT ALSO THE COMMUNITY ASPIRATIONS, WHAT THE COMMUNITY WOULD LIKE TO SEE IN SAXI.

SO THE MIX OF ALL THREE OF THOSE IS REALLY WHERE WE'RE SEEKING TO LAND.

SO JUST A LITTLE BIT ABOUT THE TIMELINE AND WHAT WE'VE BEEN DOING.

YOU'LL SEE ON THE RIGHT SIDE IS A HIGH LEVEL SCHEDULE.

SO WE STARTED IN MAY AND THROUGH THE SUMMER WE'VE BEEN WORKING ON SOME EXISTING CONDITIONS DATA ANALYSIS, UNDERSTANDING ALL OF THE EXISTING CONDITIONS OF SACHSE.

WE'VE ALSO BEEN ENGAGING WITH THE COMMUNITY.

WE'LL TALK A LITTLE BIT ABOUT THAT NEXT, BUT WE'VE BEEN OUT LISTENING TO THE COMMUNITY AND THEIR DESIRES, GETTING INPUT ON FUTURE DIRECTION FOR SACHSE. AND ULTIMATELY, THE COMPREHENSIVE PLAN WILL CONSIST OF THE COMPONENTS ON THE LEFT SIDE OF YOUR SCREEN.

SO YOU'LL SEE THE VISION, GUIDING PRINCIPLES, A FUTURE LAND USE DIAGRAM, MOBILITY PARKS, TRAILS, AND OPEN SPACE. SOME OF THE OTHER ELEMENTS.

AND SOMETHING THAT'S IMPORTANT TO NOTE ARE THE DETAILED STUDIES, WHICH ARE A DEEPER DIVE INTO SOME CRITICAL ELEMENTS THAT THE CITY IDENTIFIED AT THE BEGINNING OF THE PROCESS AS KEY ITEMS FOR THE FUTURE OF SACHSE.

SO THAT'S CRITICAL INFRASTRUCTURE PLAN, URBAN DESIGN, CORRIDOR, GATEWAY AND WAYFINDING ELEMENTS, AS WELL AS CATALYST AREA STUDIES. SO THAT INCLUDES THE STATE HIGHWAY 78 CORRIDOR AS WELL AS THE PRESIDENT GEORGE BUSH TURNPIKE.

THOSE WERE IDENTIFIED IN THE LAST COMPREHENSIVE PLAN AS CATALYST AREAS AS WELL.

SO BE REVISITING THOSE AND MAKING SURE THAT WE UTILIZE THE LAST OPPORTUNITIES SUCCESSFULLY.

AND ULTIMATELY IT WILL CULMINATE IN AN IMPLEMENTATION STRATEGY.

POLICIES AND ACTIONS THAT THE CITY CAN PURSUE TO MAKE ALL OF THE VISION A REALITY.

SO A LITTLE BIT ABOUT THE ROLES OF THE PROJECT.

YOU'LL SEE AT THE BOTTOM OF THE PYRAMID OR THE FOUNDATION.

BEDROCK ELEMENTS ARE CITY STAFF AND INTERESTED CITIZENS.

THAT'S REALLY WHO WE'RE RELYING ON TO GUIDE THIS PLAN.

THIS IS A COMMUNITY PLAN.

THIS ISN'T OUR PLAN.

THE PLAN NEEDS TO REFLECT THE DESIRES AND THE GOALS OF BOTH SACHSE RESIDENTS AND STAFF.

BUT WE ALSO NEED TO CONSIDER STAKEHOLDERS, BUSINESS OWNERS, PROPERTY OWNERS, PEOPLE WHO WORK HERE PEOPLE WHO EXPERIENCE SACHSE ON A DAILY BASIS. AND THEN WE HAVE THE VARIOUS BOARDS AND ORGANIZATIONS.

[00:20:04]

AND THEN ULTIMATELY P AND Z RECOMMENDS A PLAN.

AND THEY'RE RESPONSIBLE FOR DEALING WITH LAND USE CHANGES OR ANY CASES THAT MAY COME UP IN THE FUTURE RELATED TO THE COMPREHENSIVE PLAN.

AND ULTIMATELY, CITY COUNCIL WILL APPROVE THE PLAN AND SERVE AS THE ULTIMATE DECISION MAKERS.

SO SOME OF THE THINGS THAT WE'VE BEEN DOING IN REGARDS TO PUBLIC ENGAGEMENT OVER THE SUMMER, AS I MENTIONED, BOTH THE CITY AND EDC HAVE BEEN FANTASTIC PARTNERS IN HELPING US SPREAD THE WORD ABOUT THE PROJECT.

WE REALLY TOOK A THREE PRONGED APPROACH WHERE WE'VE HAD ONGOING ENGAGEMENT THROUGH A WEBSITE AND SURVEYS THAT WE'VE BEEN POSTING.

THERE'S INFORMATION ON THE WEBSITE ABOUT THE PROJECT, HOW THE COMPREHENSIVE PLAN WILL BE USED, GIVING PEOPLE THE FOUNDATIONAL EDUCATION THAT THEY NEED TO UNDERSTAND THE COMPREHENSIVE PLAN.

BUT WE'VE ALSO BEEN ATTENDING VARIOUS EVENTS.

WHETHER IT WAS ONE OF THE FOUR NEIGHBORHOOD WORKSHOPS, WE HAD OPEN HOUSES WHERE PEOPLE COULD COME AND GO.

GIVE US THOUGHTS AND IDEAS ON QUESTIONS.

TARGETED INPUT.

JARED'S BEEN TO QUITE A FEW COMMUNITY EVENTS THE SUMMER CONCERT SERIES SPREADING THE WORD ABOUT THE COMPREHENSIVE PLAN.

WE'VE MET WITH KEY CITY STAFF TO GET THEIR PERSPECTIVE AND DIRECTION, AND THEN WE'VE ALSO MET WITH REPRESENTATIVE INVOLVEMENT.

SO STAKEHOLDERS ALONG 78 AND GEORGE BUSH, WE'VE MET WITH CERTAIN COMMUNITIES, THE THE ELDER COMMUNITY, 55 PLUS JARED HOSTED A WORKSHOP SPECIFICALLY FOR THEM TO GET THEIR INPUT AND INSIGHT.

WE'VE MET WITH BOTH GARLAND AND DALLAS ISD TO GET THEIR PERSPECTIVE.

AND WE'VE BRIEFED CITY COUNCIL AND PLANNING AND ZONING AS WELL.

SO IT'S REALLY AN OPPORTUNITY FOR EVERYONE TO GIVE THEIR INPUT IN THIS PROCESS.

AND WE WANT TO MAKE SURE THAT WE'RE BUILDING CONSENSUS AS WE GO, BECAUSE AS I MENTIONED, IT'S A COMMUNITY PLAN AND ULTIMATELY YOU ALL LIVE HERE AND HAVE TO LIVE WITH IT.

SO WE WANT TO MAKE SURE THAT WE GET IT RIGHT.

JUST SOME OF THE THEMES THAT WE'VE HEARD THROUGHOUT THE ENGAGEMENT PROCESS.

WE'VE GOT SEVERAL HUNDRED RESPONSES FROM THE SURVEY AND INPUT AT PUBLIC EVENTS.

BUT REALLY, SOME OF THE BIG THINGS THAT WE'VE STARTED TO HEAR ARE A SENSE OF COMMUNITY.

PEOPLE LIKE LIVING IN SACHSE.

THEY VALUE THE COMMUNITY AND THE PEOPLE THAT LIVE HERE.

ECONOMIC GROWTH.

PEOPLE WANT TO MAKE SURE THAT THE DECISIONS WE MAKE NOW ARE SUSTAINABLE IN THE FUTURE AND NOT JUST THE NEAR TERM, BUT WE ALSO WANT TO MAKE SURE THAT THOSE DECISIONS AREN'T COMPROMISING THE EXISTING CHARACTER OF SAXY.

WALKABILITY AND CONNECTIVITY.

PEOPLE WANT TO MAKE SURE THAT THEY CAN GET TO THE DESTINATIONS THROUGHOUT THE CITY THAT EXIST AND MAY EXIST IN THE FUTURE.

ROAD IMPROVEMENTS.

SAFETY. WE'VE HEARD QUITE A BIT ABOUT OPPORTUNITIES TO IMPROVE BOTH OF THOSE TRANSPORTATION, NOT JUST FROM AN AUTOMOBILE PERSPECTIVE, BUT AGAIN, MAKING SURE THAT PEOPLE CAN WALK AND BIKE TO DESTINATIONS SUCCESSFULLY AND USE THE INVESTMENTS THAT THE CITY HAS MADE.

HOUSING AND LAND USE DEVELOPMENT, MAKING SURE THAT THE CITY IS PROVIDING THE RIGHT TYPE OF PRODUCT TYPE TO BE THE COMMUNITY THAT THEY WANT TO BE 20 AND 30 YEARS FROM NOW, BUT ALSO MAKING SURE THAT THOSE DECISIONS ARE FISCALLY RESILIENT AND SUSTAINABLE.

AND THEN WE'VE HEARD QUITE A BIT ABOUT AMENITIES THAT THE CITY COULD PROVIDE, AND MORE SO CONNECTING TO THOSE AMENITIES AND MAKING SURE THAT PEOPLE CAN GET TO THEM.

SO IT'S NOT JUST ABOUT OFFERING PARKS, BUT CONNECTIONS TO PARKS AND MAKING SURE THAT PEOPLE CAN UTILIZE THOSE INVESTMENTS.

SO NOW THAT WE'VE TALKED A LITTLE BIT ABOUT WHAT WE'VE HEARD SO FAR, I'LL LET JASON GIVE YOU AN UPDATE ON SOME OF THE MARKET FINDINGS, AND THEN WE'LL TALK ABOUT HOW WE COALESCE THOSE TWO. THANK YOU.

REED. IT'S GOOD TO BE BACK.

THANKS FOR HAVING ME.

SO AS REED HAD MENTIONED, OBVIOUSLY THINGS HAVE CHANGED SUBSTANTIALLY.

IN TERMS OF CONTEXT FOR SACHSE AND REGIONALLY AS WELL.

SO THE ENTIRE METROPLEX IS GROWING EXPONENTIALLY.

GOING FORWARD, I THINK, YOU KNOW, SACHSE IS ANTICIPATED TO GROW PROBABLY 1.7% OR SO BASED ON OUR PROJECTIONS.

AND THAT'S ONLY BECAUSE YOU'VE GOT LIMITED AREAS THAT YOU CAN'T GROW.

I WOULD ASSUME THAT IF YOU HAD SORT OF MORE GEOGRAPHY, YOU COULD CERTAINLY ABSORB MORE THAN THAT.

[00:25:05]

I THINK COVID HAD A LOT TO DO WITH THAT.

AND THEN, YOU KNOW, I THINK PEOPLE ARE LOOKING FOR PLACES THAT HAVE QUALITY LIFE AND ACCESS TO JOBS AND VERY SIMILAR CONTEXT OF WHAT SACHSE WOULD OFFER. ONE OF THE THINGS THAT I THINK WILL BE IMPORTANT IN TERMS OF THIS INITIATIVE IS LOOKING AT KIND OF YOUR RETAIL CAPACITY. WE'VE DONE THIS IN A NUMBER OF TIMES PRE AND SORT OF POST.

OUR LAST INITIATIVE IS UPDATE YOUR RETAIL TRADE AREA.

AND SO ESSENTIALLY THE TRADE AREA IS DERIVED FROM USING SAMPLES FROM WITHIN VARIOUS SHOPPING CENTERS AND RETAIL OUTLETS WITHIN SACHSE.

AND THEN WE ULTIMATELY GEOCODE THAT TO ESTABLISH WHAT YOUR RETAIL FOOTPRINT IS.

WE KNOW THAT YOU DON'T DO ALL OF YOUR SHOPPING IN AND AROUND SACHSE.

BUT WE ALSO RECOGNIZE THAT YOU'RE ALSO A LARGE SORT OF REGIONAL HUB FOR A NUMBER OF REGIONAL COMMUNITIES.

AND SO THIS TRADE AREA REPRESENTS WHERE 65% OF THE OF THE SHOPPERS COME FROM THAT DO TRADE IN YOUR MARKET.

SO IN TERMS OF CONTEXT, YOU KNOW, THE GEOGRAPHY IS A LITTLE HARD TO SORT OF GAUGE AND SCALE.

SO A 14 MINUTE DRIVE TIME REPRESENTS WHERE THOSE 65% OF CUSTOMERS COME FROM.

THAT ULTIMATELY SHOP IN SACHSE IS KIND OF THEIR PRIMARY BASE.

THAT GIVES YOU ACCESS TO ABOUT 359,000 RESIDENTS.

SO AND THAT'S IMPORTANT BECAUSE ALL OF THAT SORT OF DRIVES YOUR PURCHASING POWER.

AS YOU CAN SEE, THE LAKE IS A HUGE BARRIER.

SO BUT YOU CAPTURE ESSENTIALLY A LARGE PORTION OF, OF SORT OF THE, THE CHOICE AREAS WITHIN GARLAND AND MOST OF ROWLETT AND THEN UP INTO THE OUTER EXTENTS OF EVEN RICHARDSON AND PARTS OF ALLEN.

SO AGAIN A HUGE, HUGE POOL TO TRADE, A HUGE AREA TO PULL FROM.

AND ALL THAT BEING SAID, WE DO KNOW THAT YOU DON'T SATISFY ALL THE RETAIL IN TERMS OF CAPACITY THAT COULD BE AVAILABLE JUST BASED ON THE NUMBER OF PEOPLE AND YOUR PURCHASING POWER.

AND SO WHAT WE DO IS WE USE THE DEFICIENCY OR WHAT, YOU KNOW, YOU'VE PROBABLY HEARD OF RETAIL GAP AND CALCULATE WHAT DOES THAT SORT OF UNMET DEMAND CALCULATE INTO IN TERMS OF SQUARE FOOTAGE.

AND SO ULTIMATELY BASED ON THAT AND THE UNMET DEMAND, YOU COULD ABSORB ABOUT 81,000FT² OF RETAIL ANNUALLY OR ABOUT 400,000FT² OVER THE NEXT FIVE YEARS.

OBVIOUSLY, THE PLANNING HORIZON OF THIS INITIATIVE IS MUCH LONGER THAN THAT.

BUT, YOU KNOW, THESE ARE THE TYPE OF BASELINE INFORMATION THAT WE'LL USE TO START HELPING KIMLEY-HORN AND REID AND HIS TEAM START TO CALIBRATE LAND USE AND PROBABLY AS MUCH OR MORE IMPORTANT, MAYBE SOME REDEVELOPMENT OR REVITALIZATION STRATEGIES.

I KNOW THE 78 CORRIDOR WAS ONE OF THOSE CORRIDORS THAT I THINK WE DIDN'T GET AS MUCH FOCUS ON THE LAST TURN.

AND I THINK THAT'S OBVIOUSLY GOING TO BE A BIG FOCUS.

IN ADDITION, WE RECOGNIZE THAT THE PGBT CORRIDOR HAS NOT COMPLETELY BUILT OUT, AND THERE'S CERTAINLY MORE RETAIL OPPORTUNITIES THERE IN TERMS OF ENTITLEMENT.

SO YOU KNOW, THE QUESTION IS, IS WITH NEW POPULATION THAT IS COMING AND IS PREDICTED IN THIS REGIONAL GROWTH CONTINUES TO OCCUR, WHAT IS THE APPROPRIATE MIX OF RETAIL. AND SO AT LEAST WE HAVE AN IDEA OF GAUGE.

AND THEN WE CAN START TO LOOK AT INDIVIDUAL CATEGORIES AND DISTRIBUTION OF THAT USE.

THE GOOD NEWS IS YOU KNOW, SINCE THE LAST COMP PLAN, YOUR MEDIAN INCOME, BOTH YOUR POPULATION AND YOUR INCOME HAS INCREASED SUBSTANTIALLY.

AND SO WE LOOK AT THAT IN TERMS OF WALLET SHARE.

AND SO ALL OF THOSE FACTORS HELP US DERIVE AND CALCULATE YOU KNOW, WHAT, WHAT THE PROPENSITY FOR SPEND IS.

AND WE KNOW THAT NOT ONLY HAS YOUR INCOME AND YOUR RETAIL DEMANDS INCREASED, BUT ALSO THE SPENDING GROWTH ACROSS WHAT I WOULD CONSIDER MORE DISCRETIONARY GOODS IS ALSO INCREASED.

SO THAT'S IMPORTANT. IT GIVES YOU MORE OF A BROADER BASE OF THINGS TO GO PURSUE.

AND AGAIN, AT THE BOTTOM KIND OF GIVES YOU A CURRENT BENCHMARK OR STATISTICS.

YOU'VE GOT ABOUT 750,000FT² OF EXISTING INVENTORY.

VERY LOW VACANCY RATE OF AROUND 2.5%.

AND AGAIN, WHAT WE'RE SEEING IN TERMS OF CONSTRUCTION, OBVIOUSLY AT 40,000FT² IS SUBSTANTIALLY LESS OR ABOUT HALF OF THE RETAIL DEMAND.

SO WE KNOW THAT YOU'RE NOT ABSORBING AS MUCH RETAIL AS YOU CERTAINLY COULD.

THE OTHER INITIATIVE THERE IS A HOUSING COMPONENT TO, TO THIS STUDY, BUT WE WANT TO LOOK AT HOUSING TYPOLOGY.

SO YOU CAN SEE THE CHART JUST SHOWS YOU KIND OF THE HISTORICAL GROWTH BASED ON BUILDING PERMITS OVER TIME.

[00:30:01]

MOST OF THAT HAS BEEN ABSORBED IN THE PGT AREA, BUT MOST OF YOUR GROWTH HAS BEEN MORE OF THAT SUBURBAN, TRADITIONAL RESIDENTIAL.

AND YOU CAN SEE KIND OF THE VELOCITY OF THAT.

LOOKING AT THE AVERAGE ANNUAL BUILDING PERMITS, MOST OF YOUR PRODUCT, 78% IS OWNER OCCUPIED, AND THAT'S AGAIN DISTRIBUTED ACROSS MOST OF YOUR NEIGHBORHOODS, YOUR PLANNED NEIGHBORHOODS.

THAT'S ABOUT 10% HIGHER THAN BOTH NATIONAL AVERAGES AND LOCAL NORMS. THAT DOESN'T NECESSARILY THAT'S NOT A BAD FACTOR.

IT JUST MEANS THAT THE LIVABILITY IS HIGH AND YOU PROBABLY HAVE LESS PROPORTIONATE SHARE OF RENTAL.

SOME OF THAT'S POLICY, YOU KNOW, SOME OF IT'S CONTEXT IN TERMS OF WHAT'S APPROPRIATE.

BUT WE'LL BE WORKING WITH KIMLEY-HORN AND OBVIOUSLY STAFF AND YOU GUYS AND THE REST OF THE DEPARTMENT HEADS TO START CALIBRATING, YOU KNOW, HOW TO CALCULATE THE, THE DEMAND.

WE DO KNOW THAT BASED ON ASSUMING YOU HAD AVAILABLE LAND THAT THE MARKET COULD ABSORB ABOUT ANOTHER 174 HOUSEHOLDS ANNUALLY.

AGAIN, THE QUESTION IS WHERE AND WHERE WOULD YOU PUT THOSE? BUT WE MAY BE LOOKING AT ALTERNATIVE PRODUCT TYPES, MAYBE, YOU KNOW, MISSING MIDDLE OR YOU KNOW, SORT OF MEDIUM DENSITY RESIDENTIAL THAT MAY BE APPROPRIATE IN CERTAIN AREAS IN TERMS OF TRANSITION BETWEEN SOME OF THESE RESIDENTIAL USES.

AND I KNOW SOME OF THOSE IDEAS WERE CONSIDERED IN THE AREA ALREADY.

SO AND THEN AGAIN, WE LOOKED AT THAT DEMAND AND WE LOOKED AT IT ALSO IN TERMS OF VALUES.

AND IF YOU LOOK AT THE CHART ANNUAL DEMAND ACROSS ALL CATEGORIES IS ABOUT 405 UNITS.

AND OBVIOUSLY TODAY TRYING TO BUILD A HOUSE FOR LESS THAN 350 IS ALMOST IMPOSSIBLE.

SO IN TERMS OF MARKET RATE, YOU'RE BACK INTO THAT, YOU KNOW, 140, 150 UNITS PER YEAR THAT WE FEEL LIKE THAT YOU COULD ABSORB.

WE DO HAVE WHAT WE WOULD CONSIDER ALTERNATIVE OWNER OCCUPIED PRODUCT.

IF YOU WERE GOING TO DO A SECOND LEVEL UNIT AND A CONDO THAT WOULD STILL BE OWNED OR FEE SIMPLE.

WE THINK THAT THE MARKET COULD ABSORB ABOUT 70, 68, 70 UNITS OF THAT PRODUCT.

AND THEN WE DID SPEND THE SAME LEVEL OF EFFORT LOOKING AT NON-OWNER OCCUPIED.

KNOWING THAT SORT OF THE BALANCE BETWEEN WHAT WE WOULD SEE, YOU KNOW, NORMALIZED IN THE MARKET AND AGAIN, ASSUMING THAT YOU HAD SPACE AND POLICY AND ENTITLEMENT, THE MARKET COULD ABSORB ABOUT 285 UNITS OF SORT OF NON-OWNER OR RENTAL OCCUPIED UNITS ACROSS, YOU KNOW, DIFFERENT PRODUCT TYPES.

OFFICE IS TRICKY.

IT'S BEEN A MOVING TARGET AT SOME POINT SINCE 2019.

WE HAD AN EXODUS WHERE THERE WAS VERY LITTLE OCCUPANCY IN OFFICE AT ALL.

WE'RE STARTING TO SEE THAT COMING BACK.

AND WHERE THAT'S COMING BACK IS PRIMARILY USER DRIVEN PRODUCTS.

SO NORTH DALLAS, FRISCO, ALLEN MCKINNEY.

YOU KNOW, RICHARDSON SORT OF IN THE TELECOM CORRIDOR.

WE'RE STILL SEEING POSITIVE MOMENTUM.

YOU KNOW, IN THE SUBURBAN MARKETS WHERE YOU GET A LITTLE BIT FURTHER AWAY FROM SOME OF THE CORE ASSETS SUCH AS AIRPORTS AND INFRASTRUCTURE.

THEN IT ALMOST HAS TO BE USER DRIVEN AND IT'S ALL, YOU KNOW, CONTEXTUAL.

BUT WHEN YOU HAVE AREAS LIKE THE PGBT WHERE YOU'VE GOT VISIBILITY, ACCESS AND SORT OF A MIXED USE ENVIRONMENT THAT DOES SORT OF SET THE STAGE FOR SOME LEVEL OF CORPORATE OFFICE OR SOME OPPORTUNITY.

WE IN TERMS OF FORECASTS, YOU KNOW, WE THINK THAT YOU COULD ABSORB PROBABLY 30,000FT² OF OFFICE.

THE MAJORITY OF THAT WOULD PROBABLY BE SERVICE DRIVEN OR WHAT WE CONSIDER THE FIRE CATEGORIES, YOU KNOW, FINANCE, INSURANCE, REAL ESTATE YOU KNOW, MORE SORT OF LOCAL OR REGIONAL SERVING CATEGORIES.

BUT IT DOESN'T MEAN THAT YOU COULDN'T ATTRACT, YOU KNOW, MAYBE A FEW BOUTIQUE OR USER DRIVEN DEALS.

WE WOULD CALL THOSE MORE JEWEL BOX PRODUCTS IN THE RIGHT CONTEXT.

AND THEN AGAIN, INDUSTRIAL.

WE KNOW THAT INDUSTRIAL HAS A SIGNIFICANT AMOUNT OF ABSORPTION IN THE MARKET NOW WITH THE E-COMMERCE AND PEOPLE TRYING TO CREATE MORE OPPORTUNITIES FOR INVENTORY AND RETURNS.

IN THIS MARKET, WE SEE THAT THERE'S PROBABLY LESS OPPORTUNITY FOR THAT.

SOME OF IT'S IN TERMS OF CONTEXT.

AND TWO, AS YOU GET FURTHER AND FURTHER OUT IN TRYING TO CALIBRATE THE TYPES OF, OF INDUSTRIAL, WE AND WE DO KNOW THIS TAKES INTO ACCOUNT THE EXISTING ENTITLEMENTS THAT YOU DO HAVE.

JARED AND I WERE TALKING, YOU KNOW, THROUGH SOME OF THAT EARLIER.

THERE ARE A COUPLE OF OPPORTUNITIES THAT WOULD ACCOMMODATE MAYBE SOME TRADITIONAL INDUSTRIAL, BUT WE WOULD SEE THAT THE MARKET COULD SUPPORT, YOU KNOW, PROBABLY DEFINITELY LESS THAN 75,000FT², WHICH IS REALLY SMALL.

I WOULD CONSIDER THAT MORE LAST MILE.

AND IT COULD BE EVEN FLEX OR ADVANCED MANUFACTURING OR PHARMACEUTICALS OR THINGS THAT WOULD BE PROBABLY MORE GEARED TOWARDS THE CONTEXT THAT WOULD BE APPROPRIATE WITHIN THIS MARKET. SO AGAIN, PART OF WHAT WE'LL DO IS SUMMARIZE ALL OF THIS PRODUCT.

[00:35:08]

YOU KNOW, THE CHALLENGE WITH THAT IS JUST YOU KNOW, A LOT OF YOUR RETAIL EITHER NEEDS TO BE REFORMATTED OR REVITALIZED AND THAT WOULD, YOU KNOW, REQUIRE ASSEMBLAGE.

WE DO KNOW THAT YOU DO HAVE QUITE A BIT OF PRODUCT THAT'S SORT OF ON THE GROUND AND UNDER CONSTRUCTION ON 78.

AND THERE'S STILL OPPORTUNITY FOR NEW DEVELOPMENT ALONG 190.

BUT MOST OF THE RETAIL THAT WE'RE GOING TO SEE WILL BE MOST LIKELY IN KIND OF THAT, YOU KNOW, DESTINATION ENTERTAINMENT, THINGS THAT CAN COMPLEMENT WHAT YOU ALREADY HAVE.

HOUSING IS OBVIOUSLY HIGH.

AND THE QUESTION IS, IN TERMS OF THIS PLAN, WE'RE PROBABLY GOING TO REACH NEAR BUILD OUT WITH THE AMOUNT OF DEMAND THAT WE HAVE AND THE AVAILABLE INVENTORY.

BUT AGAIN, IF YOU HAD THE SPACE FOR IT, I THINK THERE'S DEMAND FOR HOUSING, PROBABLY ACROSS ALL CATEGORIES.

AND THEN OFFICE AND INDUSTRIAL ARE FAIRLY LOW JUST BECAUSE OF ONE THE OFFICE ENVIRONMENT.

THE CONTEXT AND THEN TWO, JUST THE LIMITED AMOUNT OF INDUSTRIAL OPPORTUNITY HERE IN THE MARKET.

THANKS, JASON. SO WHAT WE DO WITH ALL OF THIS INPUT.

SO THE COMMUNITY INPUT THAT WE'VE HEARD.

THE MARKET FINDINGS THAT WE HAVE TO DATE, WE COALESCE THAT ALL INTO WHAT WE CALL THE STRATEGIC DIRECTION.

AND THE STRATEGIC DIRECTION IS REALLY THE FOUNDATION OF THE COMPREHENSIVE PLAN.

YOU CAN THINK OF IT AS SORT OF THREE PILLARS THAT YOU CAN HANG DECISIONS OFF OF.

AND THOSE THREE PILLARS ARE THE VISION STATEMENT, THE GUIDING PRINCIPLES, AND A LAND USE SCENARIO THAT REPRESENTS BOTH OF THOSE.

SO IT'S INTENDED TO SUMMARIZE WHAT'S FUNDAMENTALLY IMPORTANT TO THE COMMUNITY, BOTH IN TERMS OF A VISION STATEMENT, GUIDING PRINCIPLES THAT WE CAN REFERENCE BACK TO WHEN THERE ARE QUESTIONS OR DECISIONS THAT NEED TO BE MADE, AND A LAND USE DIAGRAM THAT CLEARLY EXPLAINS THE VISION FOR THE FUTURE.

SO BETWEEN THOSE THREE ELEMENTS, WE SHOULD BE ABLE TO VERY CLEARLY MAKE ANY SORT OF DECISIONS WITH REGARDS TO FUTURE LAND USE.

SO AGAIN, THE VISION STATEMENT IS REALLY A DESCRIPTION OF THE FUTURE THE COMMUNITY WANTS TO ACHIEVE.

IT'S A REFLECTION OF THE VALUES AND ASPIRATIONS, THE DESTINATION.

IT'S NOT REFLECTIVE OF THE VISION FOR NOW, IT'S THE VISION THAT WE'RE HEADED TOWARDS.

SO TEN, 15 YEARS FROM NOW, HOW DO WE ENVISION SACHSE AND HOW DO WE DESCRIBE IT IN WORDS.

THE GUIDING PRINCIPLES ARE REALLY PILLARS THAT WE CAN REFERENCE BACK TO WHEN WE THINK ABOUT THE VISION, WHEN WE THINK, DOES THIS DECISION ALIGN WITH THE VISION 20 YEARS FROM NOW? IT SHOULD ALIGN WITH THOSE GUIDING PRINCIPLES OR GUIDEPOSTS.

THE BIG IDEAS THAT WE CAN REFERENCE BACK TO AND SAY THAT MAKES SENSE.

WE'RE MEETING OUR GOALS AND WE'RE HEADED IN THE RIGHT DIRECTION.

AND THEN, AS I SAID, THE LAND USE PLAN SHOULD ILLUSTRATE THAT VISION IN A WAY THAT'S EASY TO UNDERSTAND AND GIVE GUIDANCE TO THE DEVELOPMENT COMMUNITY AS WELL AS P AND Z AND STAFF TO MAKE DECISIONS.

SO BEFORE WE GO THROUGH ALL OF THIS, I WANT TO MAKE SURE THAT EVERYONE KNOWS ALL OF THIS INFORMATION IS ON THE WEBSITE, AND THERE'S A SURVEY ON THE WEBSITE THAT PEOPLE NOT JUST PLANNING AND ZONING CITY COUNCIL, BUT ALSO THE PUBLIC CAN GIVE THEIR THOUGHTS AND OPINIONS ON THE DRAFT VISION STATEMENT AND DRAFT GUIDING PRINCIPLES.

AND THESE ARE REALLY A REFLECTION OF WHAT WE'VE HEARD, WHAT WE'VE BEEN LISTENING TO, AND OUR INTERPRETATION OF WHAT WE'VE HEARD SO FAR.

SO WE'D WELCOME ANY COMMENTS OR ANY CHANGES.

THIS IS REALLY AN OPPORTUNITY TO MAKE SURE THAT WE'RE GETTING THIS RIGHT, AND WE CAN'T DO IT WITHOUT INPUT FROM YOU AND THE COMMUNITY, SO WE'D CERTAINLY WELCOME THAT.

BUT THE DRAFT VISION STATEMENT IS SEXY WILL CULTIVATE A VIBRANT COMMUNITY WHERE RESIDENTS AND BUSINESSES THRIVE THROUGH INTENTIONAL DEVELOPMENT.

SACHSE WILL CREATE INVITING DESTINATIONS THAT PROMOTE CONNECTIVITY AND FOSTER A SENSE OF BELONGING.

AND AS I MENTIONED, THE GUIDING PRINCIPLES ARE REALLY HIGH LEVEL GOALS AND OBJECTIVES IN THE VISION STATEMENT THAT CAN BE PURSUED.

THEIR SPECIFIC WELL, THEY'RE NOT AS DETAILED AS OBJECTIVES OR SPECIFIC POLICIES THAT THE CITY MAY PURSUE.

THEY OFFER AN AREA OF FOCUS OR EMPHASIS.

THEY'RE BROAD BUT APPLICABLE.

THEY SHOULD BE FLEXIBLE.

[00:40:02]

WE SHOULD BE ABLE TO WITHSTAND SOMETHING LIKE THAT AND MAKE SURE THAT WE'RE STILL ACHIEVING THE VISION.

AND THEY SHOULD BE CONSISTENT.

THEY SHOULD MAINTAIN CONSISTENCY IN THE DECISION MAKING PROCESS OVER TIME, AND THEY SHOULD ALSO SPAN ACROSS DIFFERENT SUBJECTS.

SO AS I MENTIONED, I WON'T GO THROUGH EACH OF THESE.

THERE'S AN OPPORTUNITY FOR PEOPLE TO TELL US HOW THEY'D LIKE TO WORD THESE, IF THEY AGREE WITH THEM, OR IF THERE ARE ELEMENTS MISSING OF EACH GUIDING PRINCIPLE.

BUT FROM A HIGH LEVEL, WHAT WE'VE HEARD SO FAR ARE PARTNERSHIP.

QUALITY OF LIFE.

STEWARDSHIP, RECREATION, OPPORTUNITY, CATALYST AREAS AND PROMOTING RESPONSIBLE DEVELOPMENT.

SO AGAIN WE'D LIKE TO GET FEEDBACK ON THIS INFORMATION THROUGH THE WEBSITE.

THERE'S A SURVEY THAT SHOULD TAKE NO MORE THAN A FEW MINUTES.

IT CAN TAKE AS LONG AS YOU WANT, BUT IT'S EASY AND EASY FORMAT TO GIVE FEEDBACK ON.

AND WE'LL TAKE THAT FEEDBACK THROUGH NOVEMBER.

AND BASED ON THAT, FEEDBACK WILL REFINE BOTH THE VISION AND THE GUIDING PRINCIPLES.

AND WE'LL START TO TAKE THAT DIRECTION TO FORMULATE THE LAND USE PLAN.

AND ULTIMATELY, WE'LL GO BACK OUT TO THE COMMUNITY SOMETIME IN EARLY 2025.

WE HAVEN'T ESTABLISHED A DATE FOR THE COMMUNITY SUMMIT OPEN HOUSE, BUT WE'LL TAKE THAT INFORMATION BACK OUT TO THE PUBLIC.

PRESENT THE FINAL VISION AND GUIDING PRINCIPLES.

MAKE SURE THAT THAT'S AGREED UPON FROM A PUBLIC PERSPECTIVE.

AND THEN WE'LL ALSO COME BACK TO THIS GROUP PLANNING AND ZONING AND CITY COUNCIL, ULTIMATELY TO MAKE SURE THAT WE'RE HEADED IN THE RIGHT DIRECTION WITH REGARDS TO LAND USE.

AND THEN WE'LL START TO MOVE INTO THE DETAILED STUDIES EARLY NEXT YEAR THAT WE DISCUSSED.

SO WE'D BE HAPPY TO TAKE ANY SORT OF QUESTIONS THAT YOU MAY HAVE.

COMMENTS, THOUGHTS? WHERE TO START, I GUESS.

ANYBODY HAVE ANY BEFORE I GO TOO FAR? SO I'D LIKE TO LEAVE THIS OPEN TO BOTH OF YOU GENTLEMEN FOR JUST YOUR RECOMMENDATIONS ON WHAT YOU'VE SEEN.

I DO HAVE A SPECIFIC QUESTION, WHICH IS YOU MENTIONED THE BIKE LANES.

SO, LIKE, AROUND THE STATION WHERE WE'RE HAVING FUTURE DEVELOPMENT.

THAT WOULD MAKE PERFECT SENSE, YOU KNOW, WALKABILITY FROM THOSE AREAS.

ALSO, THE HIGH SCHOOL IS WITHIN DISTANCE.

YOU'D WANT TO SEE IMPROVEMENT, WALKABILITY.

THERE'S OTHER PORTIONS OF SACHSE WHERE I'M NOT SURE PARTICULARLY BIKE LANES WOULD BE AS FEASIBLE.

AND I KNOW, LIKE, THAT'S ACTUALLY A CONTROVERSIAL TOPIC IN CERTAIN PORTIONS OF DALLAS WHERE THEY HAVE DONE A LOT OF BIKE LANES LIKE ALONG ABRAMS AND SKILLMAN AND THE EAST DALLAS AREA. SO WHERE WOULD YOU ARE YOU, MY QUESTION THEN IS, ARE YOU RECOMMENDING BIKE LANES THROUGHOUT SACHSE OR JUST TARGETED AREAS, AND IF SO, WHICH AREAS ARE THOSE? YES, THAT'S A GREAT QUESTION.

WE HAVEN'T NECESSARILY GOTTEN TO THE POINT WHERE WE'VE LAID OUT BIKE LANES IN ANY SPECIFIC LOCATION, BUT WE DO KNOW THERE ARE DESTINATIONS THAT PEOPLE NEED TO BE ABLE TO ACCESS VIA FOOT OR BICYCLE, ROLLERBLADES, SOMETHING OTHER THAN AUTOMOBILE.

AND I THINK YOU HIT ON IT VERY WELL.

IT'S SOME OF THOSE THE BIG DESTINATIONS, WHETHER IT'S PARKS OR SCHOOLS, PLACES THAT KIDS CAN'T CURRENTLY GET TO IF THERE'S, YOU KNOW, A DANGEROUS STREET OR STREETS THAT DON'T HAVE SIDEWALK, BUT SOMEONE HAS TO TRAVERSE THAT REGARDLESS.

SO THEY'RE WALKING IN A BAR DITCH THAT'S NOT SAFE.

IT'S REALLY ABOUT CONNECTING KEY DESTINATIONS FOR US AND MAKING SURE THAT PEOPLE CAN GET TO THOSE DESTINATIONS.

AND THE PREVIOUS PLAN LAID OUT A HIKE AND BIKE TRAIL THAT HASN'T BEEN FULLY COMPLETED.

BUT REVISITING THAT AND BUILDING ON THOSE DESTINATIONS TO IDENTIFY SOME OF THOSE KEY DESTINATIONS IS IMPORTANT.

AND THAT'S SOMETHING THAT WE'LL BE ASKING THE PUBLIC WHEN WE GO BACK OUT TO, IS WHERE THOSE DESTINATIONS MAY BE, AND WHERE PEOPLE WOULD LIKE TO SEE THAT SORT OF INVESTMENT FROM A FROM A CITY PERSPECTIVE.

ANY THOUGHTS? YEAH, I THINK THIS IS A PERSONAL SORT OF QUESTION BECAUSE I CYCLE A LOT AND I LIVE IN UPTOWN.

AND ACTUALLY SACHSE IS SORT OF ONE OF MY ROUTES AND DESTINATIONS.

AND SO AND THERE ARE A LOT OF PLACES IN SACHSE THAT AREN'T SAFE.

AND CROSSING 78 IS TOUGH.

JARED'S A RUNNER.

[00:45:01]

YOU KNOW, AMAZON HAD A BIG PROPOSAL OUT.

I THINK WE DID A LITTLE BIT OF WORK SWINGING THE BAT AT THAT WITH, WITH PROBABLY ALL THE OTHER COMMUNITIES IN DALLAS FORT WORTH.

BUT IT WAS AN INTERESTING, INTERESTING PROPOSAL WITH CONNECTIVITY WAS ONE OF THE METRICS FROM A CORPORATE STANDPOINT.

AND SO I KNOW THAT, YOU KNOW, THE LARGE CORPORATIONS PREFER TO BE IN PLACES THAT ARE CONNECTED AND OFFER MULTI MOBILITY.

SO MAYBE THAT WOULD BE ONE REASON.

BUT WE WERE PERSONALLY INVOLVED IN A BIG SYSTEM DOWN IN KYLE CALLED THE VIBE TRAIL.

I DIDN'T NAME IT. I MIGHT HAVE CHOSE SOMETHING DIFFERENT.

BUT ANYWAY, WE WERE WE WERE NERVOUS DURING THAT PROCESS THAT WE WOULD GET RAN OUT OF TOWN, INTRODUCING SORT OF THIS INTERCONNECTED TRAIL THROUGHOUT THE ENTIRE CITY. AND AS A RESULT OF THAT, WITHIN LESS THAN 36 MONTHS, WE HAD 28 NEW DEVELOPMENT SITES THAT WERE WOULD HAVE BEEN TRADITIONAL NEIGHBORHOODS THAT ACTUALLY CREATED RETAIL AND COMMERCIAL TRAILHEADS AND NODES THAT CREATED A SUBSTANTIAL AMOUNT OF ACTIVITY, ECONOMIC VALUE AND ACTIVITY.

AND BUT FOR THAT VIBE TRAIL, THAT WOULDN'T HAVE HAPPENED.

THERE'S A LOT OF EXAMPLES NATIONALLY IN TERMS OF THAT TRAIL NETWORK AND TO THE EXTENT OF THE TRAIL HERE AND WHAT'S APPROPRIATE, I THINK, YOU KNOW, THAT'LL GET RESOLVED THROUGH THIS PROCESS. BUT I WOULD SAY FROM AN ECONOMIC STANDPOINT, I DO HAVE FIRSTHAND EXPERIENCE KNOWING THAT IT HAS GENERATED A LOT OF ACTIVITY.

AND I KNOW IN TERMS OF QUALITY OF LIFE, PEOPLE WANT TO LIVE IN CONNECTED PLACES.

AND WHEN YOU'RE SORT OF RIDDLED WITH TXDOT AND ACCESS CONTROLLED INFRASTRUCTURE, HAVING ALTERNATIVE MODES OF TRANSPORTATION INTERNALLY SEEMS HARD TO SORT OF VISUALIZE BECAUSE YOU DON'T HAVE A FULL NETWORK.

BUT IF YOU DID, I PROMISE YOU THAT THERE WOULD BE A NUMBER OF PEOPLE THAT WOULD USE IT FOR A NUMBER OF DIFFERENT REASONS.

AND I KNOW THAT THOSE PLACES WHERE YOU COULD CREATE TRAILHEADS AND, AND NODES WOULD CERTAINLY CREATE SOME ECONOMIC ACTIVITY THAT YOU DON'T HAVE TODAY.

IT'S FOOD FOR THOUGHT.

QUICK QUESTION. THOSE GRAPHICS YOU SHOWED FROM COSTAR, WHAT PERIOD DO THOSE COVER? SPECIFICALLY? AT THE BOTTOM, IT SAYS PRIOR PERIOD.

THE CHANGE FROM PRIOR PERIOD.

IS THAT A YEAR? YEAH, THESE ARE ALL REFERENCED IN A LARGER STUDY THAT WILL MAKE SURE THAT YOU GUYS GET THE BENEFIT OF READING.

BUT YEAH, THAT WAS PROBABLY THE PRIOR PERIOD WAS 12 MONTHS PRIOR TO PROBABLY THREE MONTHS AGO WHEN THE REPORT WAS ACTUALLY COMPLETED.

GOT YOU. AND DID I READ IT CORRECTLY THAT ONE OF THOSE, NOT THIS ONE, BUT ANOTHER ONE, I BELIEVE, SAID ON THE RETAIL SIDE WE HAD 2.5% VACANT.

IS THAT. THAT'S CORRECT.

OKAY. THANK YOU.

THAT'S MY QUESTIONS. STAY RIGHT.

STAY RIGHT THERE. THEN BECAUSE YOU MENTIONED YOU TALKED ABOUT RETAIL AND THE ABILITY TO ABSORB RETAIL.

HELP ME UNDERSTAND THAT A BIT BECAUSE YOU SAY HEY MEANING BUILDING MORE RETAIL, THAT WE CAN BRING MORE IN HERE.

WE HAVE THE ACCORDING TO WHAT YOU'VE SEEN, WE CAN ABSORB ANOTHER 400,000FT² OF RETAIL HERE IN A FIVE YEAR, JUST IN A FIVE YEAR.

SO YOU SAY 80,000 A YEAR ON AVERAGE.

THAT'S CORRECT.

CLAUNCH, COULD YOU EXPLAIN ABSORPTION TO.

YEAH. BECAUSE THAT'S KIND OF A TRICKY THAT'S KIND OF WHAT I'M TRYING TO I'M BECAUSE I GUESS I'LL BACK UP FOR A SECOND AND COME BACK TO THAT BECAUSE AS I LOOK AT WHAT YOU'VE GOT SO FAR, I MEAN, THIS I'M NOT GOING TO SAY THIS IS A CRITIQUE, BUT IT'S RIGHT NOW IT'S MORE OF THE TOUCHY FEELY WHAT'S IMPORTANT TO PEOPLE.

NEXT COMES THE NUTS AND BOLTS OF THIS IS WHAT YOU HAVE TO DO.

AND SO BUT AS I LOOK AT THESE, I SAY, OKAY, I GOT YOU GOT TO TRY TO MESH THE TOUCHY FEELY WHAT PEOPLE WANT WITH THE NUTS AND BOLTS.

WHAT CAN WE DO? AND SO THEN YOU GET INTO THIS ABSORPTION, IT'S LIKE OKAY, THAT'S WHAT IS THE NUMBERS.

OH YEAH. ONCE YOU FINISH THAT'S THE NUMBERS FOR THE ABSORPTION INCLUDE POSSIBLY TEARING DOWN CURRENT INFRASTRUCTURE TO EXPAND.

THAT'S CORRECT. OKAY. YEAH.

THANK YOU. SO WITH THAT NOW GO BACK TO MAKE SURE I'M UNDERSTANDING.

I'LL TRY TO MAKE THIS AS I'LL TRY TO MAKE IT AS SIMPLE AS POSSIBLE.

ABSORPTION IS JUST THE AMOUNT OF SQUARE FOOTAGE THAT YOU COULD ABSORB OVER YEAR OVER YEAR.

SO THAT'S PRETTY SIMPLE.

SO IF YOU JUST ALL NEW DEVELOPMENT GOING FORWARD, INCLUDING NEW REVITALIZATION THAT'S THE CAPACITY BASED ON KIND OF THE WALLETS. VERY SIMPLE MATH IS, IS THAT AND I'M GOING TO USE ROUND NUMBERS BECAUSE I CAN'T DO MENTAL MATH AS WELL AS THANK YOU MY DAUGHTER.

BUT 100,000 INCOME, WHICH IS PROBABLY A GOOD SORT OF BASELINE.

FOR EXAMPLE, THAT HOUSEHOLD SPENDS ABOUT 24% OR $24,000 A YEAR ON RETAIL GOODS AND SERVICES.

THE REST OF THAT WALLET SHARE IS SAVINGS AND HOUSING AND, YOU KNOW, OTHER GOODS AND SERVICES.

AND SO AND WE KNOW THAT NOT ALL OF THAT SPEND IS SPENT IN SACHSE.

[00:50:04]

BUT WE ALSO KNOW THAT YOU SUPPORT OTHER POPULATION OUTSIDE OF YOUR CITY.

AND WE SHOW THAT IN THE TRADE AREA.

SO WHAT WE DO IS WE TAKE KIND OF ALL OF THAT WALLET SHARE POPULATION AND INCOME AND SORT OF DISTILL IT DOWN IN TERMS OF WHAT, HOW MUCH RETAIL COULD YOU SUPPORT? OBVIOUSLY YOU HAVE 750,000FT² OF RETAIL TODAY.

AND SO THE DIFFERENCE IS, IS, IS WHAT YOU COULD ABSORB ANNUALLY.

AND AGAIN, VERY SIMPLE EXPLANATION.

AND SO IF WE TOOK THAT 24,000 AND WE SAID THAT, YOU KNOW, ON AVERAGE MOST RETAIL OUTLETS CONSERVATIVELY WOULD, WOULD NORMALLY GENERATE ABOUT $300 A FOOT IN SALES.

THEN WE CAN CALCULATE THE AMOUNT OF ANNUAL DEMAND IN TERMS OF SQUARE FOOTAGE.

SO WE'RE TAKING SORT OF MONETIZING SOMETHING AND CONVERTING IT INTO SQUARE FOOTAGE TO CALCULATE DEMAND.

RETAIL IS INTERESTING.

THERE'S PLACES LIKE GRAPEVINE THAT SORT OF OUTPUT THEIR OWN COVERAGE AND GRAPEVINE.

AND WE CAN LOOK AT YOUR, YOUR SALES PER SQUARE FOOT AND THE AMOUNT OF RETAIL THAT YOU'RE SPENDING.

AND YOU ACTUALLY HAVE MORE RETAIL PROBABLY THAN WHAT YOUR CITY POPULATION COULD SUPPORT ON ITS OWN OR PROBABLY FAIRLY CLOSE RETAIL FUNCTIONS.

ALSO, IN TERMS OF MARKET AND GRAVITY AND THE FACT THAT YOU'VE GOT SOME OF THE NEW DEVELOPMENT ON PGBT AND THE GROCERY STORES AND THOSE THINGS, THEN YOU GET THE BENEFIT OF AGGLOMERATION, AND SO YOU CAN ACTUALLY INCREASE THE SIZE OF YOUR MARKET SHARE BY ADDING MORE RETAIL AND RETAILS, THERE ARE CERTAIN CATEGORIES THAT YOU CAN OVERSATURATE, LET'S SAY JEWELRY OR YOU KNOW, CERTAIN THINGS.

BUT FOR THE MOST PART, AS YOU ADD MORE RETAIL, YOU ACTUALLY INCREASE THAT TRADE AREA, WHICH ALSO INCREASES THE SIZE OF THE PIE.

AND SO, YOU KNOW, PEOPLE TALK ABOUT, HEY, I'M REALLY CONCERNED ABOUT OVERSATURATING RETAIL.

WELL, IN GENERAL, ON A NORMALIZED CONVERSATION, MORE RETAIL BRINGS A LARGER TRADE AREA WHICH ALLOWS YOU TO MORE SUPPORT MORE RETAIL.

THAT'S NOT TO ME, THAT'S ALMOST COUNTERINTUITIVE.

YOU SAY, WAIT A MINUTE, SACHSE PROBABLY HAS MORE THAN WHAT IT CAN HANDLE ON ITS OWN, BUT YOU BRING MORE IN AND IT CAN THEN.

INCREASES THE SIZE OF YOUR TRADE AREA.

SO THEN YOU'RE PULLING MORE POPULATION.

AND THAT'S WHY WE USE THE TRADE AREA, NOT THE CITY LIMITS.

BECAUSE IF WE USE THE CITY LIMITS, THEN WE WOULD PROBABLY BE, WE WOULD SAY, MUCH MORE CONSTRAINED.

WE WOULD PROBABLY SAY, WHAT'S THAT? YOU PROBABLY SAY, NO MORE RETAIL.

AND WE WOULD SAY THAT YOU'RE PROBABLY MEETING YOUR DEMAND OR CLOSE TO IT.

BUT IN THIS CASE, KNOWING THAT YOUR TRADE AREA IS LARGE AND IT'S ALSO INCREASED SINCE WE DID THIS LAST TIME, AND IT'S ONLY INCREASED BECAUSE YOU'VE COALESCED OR CURATED SORT OF MORE DESTINATION OPERATORS.

AND THEN ALSO THE POPULATION HAS GROWN AROUND YOU BUT DOESN'T NECESSARILY HAVE THE SAME AMOUNT OF BASE.

AND SO THEN YOUR TRADER IS ACTUALLY INCREASED SINCE WE DID THIS LAST STUDY.

OKAY. ALL RIGHT. I DO HAVE ONE MORE QUESTION.

A FOLLOW UP TO WHAT I ASKED.

SO OF COURSE, I TALKED ABOUT TEARING DOWN CURRENT INFRASTRUCTURE TO MEET THE DEMAND FOR RETAIL.

DOES THAT INCLUDE AREAS CURRENTLY ZONED RESIDENTIAL, OR ARE YOU JUST BASING THE DEMAND BASED ON THINGS ZONED SPECIFICALLY? YEAH. SO YOUR DEMAND IS SORT OF AGNOSTIC OF OTHER PRODUCT TYPE.

THAT'S JUST AMOUNT OF DEMAND THAT YOU COULD SUPPORT BASED ON JUST THE POPULATION AND THE WALLET SHARE.

SO AND YOU MAY GET TO A POINT WHERE YOU AND YOU'RE AT THAT POINT YOU'RE GETTING CLOSE TO THAT POINT ON THE RESIDENTIAL STANDPOINT, UNLESS YOU START TEARING DOWN EXISTING HOUSING OR GO UP IN VERTICAL AND MAYBE A DENSITY THAT YOU KNOW YOU WOULDN'T BE COMFORTABLE DOING OR PRODUCT TYPE THAT YOU WOULDN'T BE COMFORTABLE DOING, OR MAYBE THE MARKET COULDN'T SUPPORT BECAUSE OF THE STRUCTURED COST, THEN YOU'RE GOING TO REACH BUILD OUT FOR MOST OF YOUR RESIDENTIAL.

AND IN THEORY, YOU MAY DO THAT EVENTUALLY IN TERMS OF RETAIL WITHOUT REVITALIZING AND REDEVELOPING, BECAUSE YOU KNOW YOU'RE GOING TO RUN OUT OF PLACES TO PUT IT, EVEN THOUGH THE DEMAND MAY BE HERE.

TWO ADDITIONAL QUESTIONS.

ONE ABOUT THE RETAIL MIX.

YOU TALKED ABOUT IT BRIEFLY, BUT WHAT TYPE OF WORK WOULD WHEN YOU DO THIS PLAN GOES INTO, YOU KNOW, THE CURRENT MIX OF RETAIL VERSUS WHAT YOU KNOW, BECAUSE YOU CAN SAY YOU HAVE ALL THIS DEMAND, BUT IS IT.

IT'S NOT ALL DEMAND FOR DONUT SHOPS.

SO YOU KNOW WHAT DO YOU GET INTO THE NITTY GRITTY WITH THIS PLAN ON EXACTLY WHAT WE HAVE, WHAT PERCENTAGES FOR WHAT INTO THIS RETAIL BUCKET AND WHAT WE'D LIKE IT TO BE? WE DO IN TERMS OF LAND USE.

WE WON'T GET INTO THAT LEVEL OF DETAIL, BUT WE CERTAINLY HAVE THE ABILITY AND CAPACITY TO DO THAT.

AND THERE IS DATA THAT WE CAN SUPPORT IN TERMS OF BREAKING THAT DOWN BY CATEGORY.

OUR FIRM DOESN'T GET INVOLVED IN SORT OF THE MERCHANDIZING AND THE ACTIVATION SIDE FOLLOWING THESE PLANS.

AND WE'VE HAD THAT EXPERIENCE WITH YOU GUYS WHERE WE ACTUALLY GET MORE INTO CATEGORICAL AND BRANDS AND USES, AND EACH BRAND HAS ITS OWN UNDERWRITING REQUIREMENTS.

AND SO THEN WE START TO STATISTICALLY START MATCHING SACHSE WITH THOSE BRANDS AND ALSO WITH SPECIFIC GAPS AND NEEDS AND CATEGORIES AS WELL.

[00:55:06]

FORGIVE ME, I WASN'T HERE IN 2017 TO SEE THE FINAL OUTPUT.

OF COURSE I'VE SEEN THE STRATEGIC PLAN, BUT I WASN'T PRIVY TO ANY OF THE PRESENTATIONS.

MY BIGGEST QUESTION IS THE RESULT OF THIS PLAN.

AT THE END OF IT, IS THERE SOMETHING IN WHICH WE CAN 100% MEASURE? NOT MAYBE NOT 100% WRONG TERMINOLOGY, BUT A WAY TO MEASURE SUCCESS.

IS THERE A REPORT CARD? IS THERE A, YOU KNOW, FOLLOW UP METRICS? ARE THERE THINGS IN WHICH WE NEED TO LOOK FOR OVER THE NEXT 5 TO 10 YEARS TO MAKE SURE THAT WE'RE ON TRACK? IS THERE A CHECK UP? THINGS LIKE THAT, GENERALLY RELATING TO THE SUCCESS OF THE OVERALL PLAN AND THE MEASURABILITY OF THAT.

I'LL LET REID SORT OF FINALIZE THIS, BUT YES, THERE WILL BE RECOMMENDATIONS, STRATEGIC RECOMMENDATIONS.

AND I THINK HE ALLUDED TO SORT OF THOSE MEASURABLES AS PART OF A SLIDE DECK.

AND WE WILL CONTRIBUTE TO THAT FROM AN ECONOMIC STANDPOINT, THAT PROBABLY DOESN'T REPLACE MAYBE AN ECONOMIC STRATEGIC PLAN SPECIFIC TO THE ORGANIZATION THAT MIGHT BE GETTING INTO MORE INDUSTRY CLUSTERS AND SPECIFIC RETAIL USES, AND MAYBE DRILL DOWN INTO MORE DETAIL, BUT IT WILL SATISFY SORT OF THE REQUIREMENTS TO CALIBRATE THE FUTURE USE LAND USE PLAN.

AND IT MAY MAKE SOME OF THOSE RECOMMENDATIONS IN TERMS OF NEXT STEPS.

BUT YES, THERE WILL BE ACTION ITEMS AND MEASURABLES ASSOCIATED WITH THIS PROCESS.

AND I APOLOGIZE IF YOU ALREADY COVERED IT, BUT I WAS JUST.

OH NO. NO. YOU'RE OKAY.

I THINK TO ADD TO THAT ANOTHER THING THAT WHILE WE HAVEN'T NECESSARILY GOT TO IMPLEMENTATION OR THE IMPLEMENTATION STRATEGY, BUT WE CAN CERTAINLY CRAFT SOME ANNUAL REPORTING, IF YOU WILL, OR SOME BENCHMARKS THAT YOU CAN MEASURE YEAR OVER YEAR TO MEASURE SUCCESS, WHETHER IT'S, YOU KNOW, TOUCH POINTS WITH VARIOUS RETAILERS OR ADDITIONAL LEASES THAT MAY BE ADDED.

A WAY TO TRACK CITY INVESTMENTS AND THEN MEASURE THAT BACK AGAINST SALES TAX.

YEAH, I GUESS HERE'S A GOOD QUESTION.

WERE YOU WERE YOU GUYS INVOLVED IN THE 2017 PLAN LIKE THE FIRM WAS, BUT NOT YOU PERSONALLY? IS THAT CORRECT? YES.

I WASN'T.

LET ME SPEAK. YES I WASN'T.

I'M MISUNDERSTANDING. YEAH, I WAS INVOLVED IN THE LAST PLAN AND IN THIS PLAN WILL DEFINITELY HAVE RECOMMENDATIONS.

AND I THINK I CAN'T REMEMBER WHO ASKED THE QUESTION.

BUT YES, THERE'S THAT PROCESS OF TAKING ALL OF THIS INPUT AND SORT OF THE WANTS AND NEEDS AND ASPIRATIONS AND ALIGNING WITH THE GUIDING PRINCIPLES.

AND THERE WILL BE RECOMMENDATIONS AND INCLUDING SPECIFIC ECONOMIC GOALS AND OBJECTIVES THAT WILL BE BAKED INTO THIS PLAN TO GUIDE YOU FURTHER IN TERMS OF THOSE ACTION STEPS GOING FORWARD.

AND AS RITA MENTIONED, YES, THERE COULD BE SPECIFIC MEASURABLES IN TERMS OF HARD MEASURABLES AND KPIS THAT TO MAKE SURE THAT YOU'RE ACHIEVING THOSE GOALS.

YEAH, I GUESS WHAT I WAS GETTING AT THERE IS THAT 2017 PLAN WAS DEVELOPED IN 2017.

SO AND I GUESS THIS MIGHT BE MORE OF A QUESTION FOR THE CITY.

AND I'LL HAVE THIS DISCUSSION WITH JARED, BUT IT'S LIKE, WHERE ARE WE DOING ON THAT PLAN AND WHAT ARE THE MEASURABLES THAT THAT WE'VE MEASURED? AND CAN WE LOOK AT THOSE MOVING INTO THIS PLAN TO LEARN FROM THEM? I DON'T HAVE THAT PLAN IN FRONT OF ME.

I DIDN'T MEMORIZE IT, BUT WHAT PRIOR? PRIOR TO THAT YOU KNOW, PGT AND THE PROJECT WAS PURELY ASPIRATIONAL.

AND SO THAT WAS ONE OF THE CATALYST AREAS.

THE OTHER CATALYST AREAS WAS OBVIOUSLY THE FIFTH STREET PROJECT.

WHICH I KNOW THE CITY MOVED FORWARD AND CODIFIED THAT AND ALSO DID SOME ACQUISITION TO HELP SORT OF CONTROL THAT PROCESS.

THE THIRD AREA WAS WOODBRIDGE.

THERE'S BEEN SUBSTANTIAL DEVELOPMENT IN THAT AREA, BUT THERE'S STILL A COUPLE OF PIECES LEFT.

AND THEN I THINK THAT'S WHY, YOU KNOW, WE'RE REALLY YOU'RE EXECUTING ON THIS PROCESS IS MOST OF THE PLAN HAS BEEN EXECUTED.

AND THEN THE MARKET'S ALSO CHANGED.

AND WITH THIS, I THINK 30% MORE GROWTH.

AND SO THIS PLAN IS TO ESSENTIALLY HELP YOU MOVE FORWARD.

78 WAS NOT A FOCUS AREA IN THAT PLAN.

AND IT IS IN THIS ONE. AND I THINK THAT'S AN IMPORTANT SORT OF CORRIDOR.

BUT YES, THERE WERE A LOT OF ACTION ITEMS AND A NUMBER OF THOSE HAVE GOTTEN COMPLETED.

I DON'T HAVE ALL OF THEM MEMORIZED, BUT.

AND WE CAN GO BACK AND SORT OF INDEX THAT AS WELL.

NO, NO, THAT WAS A GREAT ANSWER.

THANK YOU. THAT'S IT.

I ASKED A QUESTION ABOUT RECOMMENDATIONS.

SO I'M JUST LOOKING FOR, YOU KNOW, NOT ANYTHING TOO DETAILED, BUT BASICALLY WHAT IS THE LOW HANGING FRUIT AND THINGS THAT YOU'VE OBSERVED SO FAR THAT YOU CAN MAKE RECOMMENDATIONS. ALSO A LITTLE BIT MORE DETAIL.

THERE WAS A SLIDE THAT TALKED ABOUT 81,000FT² OF RETAIL, AND I WAS CURIOUS IF YOU HAD THOUGHTS, NOT JUST NECESSARILY SPECIFICALLY ON WHETHER A SANDWICH SHOP OR A, YOU KNOW, BEAUTY SALON WOULD BE BETTER, BUT LIKE THE SIZE OF RETAIL AND LOCATION WITHIN THE CITY OR WHERE YOU THINK WOULD BE BEST.

WHAT HAVE YOU COME ACROSS SO FAR THAT YOU THINK LIKE, OKAY, THIS RIGHT HERE IS THE LOW HANGING FRUIT.

[01:00:02]

YEAH, I THINK WE'RE STILL IN THE PROCESS OF STILL ABSORBING.

AND WE DID SET WE DID CREATE THE MARKET STUDY AND THE BASELINE REPORT TO UNDERSTAND HOW TO START INFORMING THE FUTURE LAND USE PLAN.

IF I SAY IN GENERAL, WHAT I SEE ARE CONTINUED OPPORTUNITIES IS YOU KNOW, MORE OPPORTUNITIES FOR WHAT I WOULD CONSIDER PLACEMAKING, YOU KNOW, EXPERIENTIAL RETAIL.

AND THERE'S EXAMPLES OF THAT YOU KNOW, THE STATION WOULD BE ONE OF THOSE EXAMPLES WHERE, YOU KNOW, BETTER UTILIZATION OF LAND AND SORT OF WHAT WE CONSIDER FLOOR AREA RATIO, A LITTLE BIT MORE DENSITY, THAT SORT OF HAS A GOOD VIBE AND A FEELING AND IS CURATED WELL WITH DESTINATION TENANTS WITH GOOD DESIGN.

AND THERE'S A LOT OF PRODUCT AND SACHSE THAT'S FAIRLY SUBURBAN AND HOMOGENEOUS.

AND, YOU KNOW, A LOT OF THAT'S ON THE 78 CORRIDOR.

SO RETHINKING THAT IN A WAY THAT'S ACHIEVABLE.

RIGHT. AND INCREMENTAL AND I DON'T MEAN INCREMENTAL IN SORT OF A DEROGATIVE SENSE, BUT YOU KNOW HOW TO BE ABLE TO IMPLEMENT MAYBE BETTER DESIGN AND, YOU KNOW, GUIDELINES AND STANDARDS AND ALLOW FUTURE DEVELOPMENT TO SORT OF COALESCE IN A WAY THAT HAS A LITTLE BIT MORE PLACEMAKING AND A LITTLE BIT MORE RHYTHM AND UNIFORMITY MAKES A LOT OF SENSE.

AND THEN OBVIOUSLY ENTERTAINMENT, FAMILY ORIENTED THINGS.

THERE'S CERTAINLY SOME OBJECTIVES THAT WOULD MAKE SENSE IN MY MIND THAT YOU DON'T HAVE.

AND THERE MAY BE SERVICE.

THERE MAY BE LOCAL SERVICES.

MAYBE IT'S NOT, YOU KNOW, DONUTS AND NAIL SALONS, YOU KNOW, BUT THERE'S PROBABLY LOCAL SERVICES THAT YOU'RE DEFICIENT IN THAT WE COULD CERTAINLY IDENTIFY MAYBE AS A FOLLOW ON TO, TO THIS INITIATIVE.

I DO HAVE POSSIBLY THE LAST QUESTION.

I KNOW DURING THE SURVEY, A LOT OF PEOPLE WITHIN THE COMMUNITY LOVE THE SMALL TOWN EFFECT.

WHILE WE ARE ASKING FOR DIVERSE SIZED RETAIL, WE ALSO WANT THE SMALL BUSINESSES, THE MOM AND POPS TO SURVIVE. WITH YOUR RECOMMENDATION AND YOUR RESEARCH.

I KNOW WE'RE TALKING ABOUT REDOING 78 REBUILDING THINGS.

ARE YOU ALSO POSSIBLY PUTTING IN RECOMMENDATIONS FOR THOSE SMALL BUSINESSES TO BE ABLE TO COMPETE WITH A NEWER, BETTER BUILDING THAT, YOU KNOW, OTHER PEOPLE ARE COMING IN ON OR THAT BIG CHAIN RESTAURANT AND THINGS? NOT THAT WE WANT A BIG CHAIN RESTAURANT, BUT ARE YOU PUTTING RECOMMENDATIONS IN THERE FOR SMALL BUSINESS FOCUS OR SMALL BUSINESS? YEAH, ABSOLUTELY.

I THINK, YOU KNOW, IF YOU IF YOU LOOK AT THE MATH MOST LOCAL BUSINESSES ACTUALLY HAVE HIGHER OUTPUT, MORE SALES PER SQUARE FOOT.

THEY UNDERSTAND THE AUDIENCE.

THEY CATER BETTER TO THE AUDIENCE.

YOU KNOW, YOU KNOW, AGAIN, YOU KNOW, SOMETIMES FOOD QUALITY OR SERVICE IS BETTER.

AND I THINK, YOU KNOW, CERTAINLY, YOU KNOW, THE BACKBONE OF SACHSE IS BASED ON A LOT OF LOCAL SERVICES AND, AND OUTLETS.

SO I THINK, YOU KNOW, THIS PLAN WOULD BE A DEFICIT IF IT DISPLACED ANY QUALITY INEQUALITY.

LOCAL BUSINESSES.

SOME LOCAL. BUSINESSES, YOU KNOW, DON'T HAVE AN EXIT STRATEGY AND A PLAN AND, YOU KNOW.

YOU KNOW, SOME HAVE OPERATIONAL ISSUES AND CASH FLOWS AND SOME, YOU KNOW, SOMETIMES THOSE BUSINESSES EXPIRE OR GO OUT.

AND THAT'S A UNIQUE THING ABOUT RETAIL THAT CREATES OPPORTUNITIES AS WELL.

BUT YEAH, I THINK THIS PLAN IS NOT GOING TO BE A CRAM DOWN FOR JUST ONLY NATIONAL RETAIL TENANTS.

I THINK THAT WOULD BE A DISSERVICE.

WE LOOK AT THINGS AND THAT'LL BE PART OF THE PROCESS, LAND USE PROCESSES.

YOU REALLY HAVE TO SORT OF DESIGN AND MAKE RECOMMENDATIONS BASED ON CONTEXT AND CHARACTER AREAS AND THE SCALE THAT'S APPROPRIATE FOR EACH AREA.

AND OBVIOUSLY, WHAT MIGHT BE APPROPRIATE ALONG THE 78 CORRIDOR WOULD BE MAYBE DIFFERENT THAN FIFTH STREET OR DIFFERENT THAN THE PGBT CORRIDOR.

SO, YEAH, A LOT OF OUR RECOMMENDATIONS WILL BE MORE CONTEXT SENSITIVE AND SCALED TO THE CHARACTER AREA AS IT GETS CALIBRATED.

OKAY. LAST QUESTION.

AND IT'S INTO HIS FIRST QUESTION AS YOU LOOK AT THE PLAN AND AS YOU PUT OUT THE RECOMMENDATION, I KNOW THE CITY.

WE'RE ALSO RE FIXING A LOT OF ROADS OR REBUILDING OR EXPANDING SOME ROADS AND THOSE ROADS TODAY.

I DON'T HAVE THE PLAN FOR THOSE ROADS, MAY OR MAY NOT HAVE THE BIKE TRAILS OR EVEN THE WALKING PASSAGES.

ARE YOU LOOKING AT THOSE? IN ADDITION TO THE RECOMMENDATION YOU MIGHT RECOMMEND FOR THE CONNECTIVITY THAT BEEN ASKED FOR? ARE YOU LOOKING AT THE CURRENT WORK THAT THE CITY IS DOING FOR ROAD EXPANSION TO SAY, WELL, MAYBE STOP THIS, OR YOU MIGHT WANT TO ADD THIS OR RECONSIDER ADDING THIS BECAUSE IT'S SOMETHING THAT WE WOULD RECOMMEND AT THE END OF THIS PLAN IN MAY 2025.

SO WE'RE NOT NECESSARILY LIKE WASTING MONEY.

YES. TO THE EXTENT TO WHICH SACHSE CAN CONTROL SOME OF THOSE VARIES.

RIGHT. THERE'S LESS CONTROL IN REGARDS TO TXDOT FACILITIES LIKE STATE HIGHWAY 78.

[01:05:07]

BUT FOR THE ROADS THAT SEXY DOES CONTROL IN THOSE INSTANCES THAT IT MAKES SENSE BOTH FROM A TRANSPORTATION, A COMMUNITY PERSPECTIVE AND A MULTI-MODAL TRANSPORTATION PERSPECTIVE.

WE WOULD ABSOLUTELY MAKE THOSE RECOMMENDATIONS.

BUT MAKING A RECOMMENDATION FOR BIKE LANES ON A SIX LANE ROAD IS A BAD EXAMPLE, RIGHT? THAT WOULD NOT MAKE SENSE.

SO THAT'S THE KIND OF CONSIDERATION THAT WE HAVE TO TAKE INTO ACCOUNT WHEN WE MAKE THOSE RECOMMENDATIONS IS WHERE HOW THE ROAD FUNCTIONS AND HOW THE PEDESTRIAN ACCESS FUNCTIONS AND HOW THEY WORK OR CONFLICT WITH ONE ANOTHER.

OKAY. THAT'S IT.

OKAY. QUESTION WITH THIS PLAY, YOU OBVIOUSLY HAVEN'T HAD A CHANCE TO DO ALL THE ALL THE ANALYSIS OF EVERYTHING YET.

BUT YOU MENTIONED WHERE WE'RE AT DENSITY WILL AND BUILD OUT FOR SACHSE.

ARE YOU GUYS ABLE TO PROJECT KIND OF WHEN OUR BUILD OUT IS THAT I MEAN 2029 I SEE ON THERE.

I THINK THAT'S JUST BECAUSE IT'S FIVE YEARS.

BUT WHAT IS THE BUILD OUT IS THERE, AND WILL THE PLAN THEN BE ABLE TO GIVE US SAY HEY HERE IS A, YOU KNOW, A RECOMMENDED DENSITY BASED UPON WHAT YOU'RE SEEING THE CITIZENS SAYING THEY'RE WANTING BECAUSE IT'D BE PRETTY EASY TO SAY, YOU KNOW WHAT, JUST GIVE ME WIDE OPEN SPACES, BECAUSE THAT'S WHAT PEOPLE LIKE. BECAUSE I DON'T LIKE NEIGHBORS CLOSE TO ME.

BUT THAT DOESN'T WORK ECONOMICALLY, NECESSARILY.

AND WILL YOU GUYS PROVIDE THE RECOMMENDATIONS HERE'S A DENSITY LEVEL OR HERE'S THE RIGHT MIX, BECAUSE, YOU KNOW, IF YOU PUT IN A LOT OF SINGLE FAMILY HOMES, IT'S JUST A BEDROOM COMMUNITY THAT THE SINGLE FAMILY HOMES ARE THE ONES THAT ARE PAYING FOR EVERYTHING YOU WANT INDUSTRY TO BE ABLE TO PAY, YOU KNOW, RETAIL AND COMMERCIAL TO DO THAT.

SO IS THERE THAT PART OF THAT TO GIVE US AN IDEA AS TO HERE'S WHERE YOU PROBABLY OUGHT TO BE.

IS THAT JUST PART OF THE FUTURE PART OF IT? YES, ABSOLUTELY.

AND THAT'S PART OF THE FUTURE.

LAND USE DEVELOPMENT, IF YOU WILL, IS EVALUATING THOSE TRADE OFFS IN THE DIFFERENT KINDS OF LAND USES AND WHAT THEY MAY WHAT THE IMPLICATIONS MAY BE, BOTH IN TERMS OF TOTAL RESIDENTS.

YOU KNOW, IF YOU GO WITH A VERY DENSE PRODUCT TYPE ON THE REST OF YOUR AVAILABLE LAND, YOU'RE GOING TO END UP WITH MORE PEOPLE.

BUT THERE'S DIFFERENT FISCAL IMPLICATIONS THERE THAN IF YOU WERE TO DO IT ALL.

SINGLE FAMILY. SO OUR JOB IS REALLY TO IDENTIFY THOSE, TO TEST THEM WITH YOU IN THE COMMUNITY AND SEE WHAT THE WHAT THE PREFERRED DIRECTION WOULD BE. BUT YES, BUILD OUT THAT NUMBER WILL COME OUT EVENTUALLY.

A TOTAL BUILD OUT. I KNOW THE LAST MEETING, THE CITY COUNCIL MEETING WE WERE AT, ANOTHER CONSULTANT GROUP GAVE AN UPDATE ON THE IMPACT FEES AND THEY TAKE A SIMILAR APPROACH.

THEY APPLY LAND USE ASSUMPTIONS TO THE UNDEVELOPED LAND AND COME OUT WITH AN ULTIMATE BUILD OUT BASED ON EXISTING INFRASTRUCTURE AND PLANNED DEVELOPMENT.

SO THAT'S SOMETHING THAT WE'LL CROSS-REFERENCE TO MAKE SURE THAT WE'RE IN CALIBRATION WITH.

THAT, BECAUSE FOR ME, IN ONE OF OUR PREVIOUS MEETINGS, WE TALKED ABOUT, YOU KNOW, AS WE'RE TALKING ABOUT DEVELOPMENT AND SO FORTH, YOU SAY, HERE'S WHAT THE CONSULTANT SAYS YOU OUGHT TO YOU CAN HAVE YES, YOU CAN HAVE THAT BASED UPON THE SPACE.

BUT IS THAT RIGHT FOR THE CITY? IT MAY BE RIGHT FOR THAT SIZE OF LAND, JUST PUTTING BLINDERS ON LOOKING AT THAT, BUT NOT TAKING INTO ACCOUNT.

WELL, THIS IS SACHSE.

IT'S A LITTLE BIT A LITTLE BIT DIFFERENT OR WHAT CAN SACHSE WITHSTAND MAYBE EVEN THOUGH THIS SIZE LAND OUGHT TO HAVE THIS, THAT'S NOT THE DENSITY OR THE TYPE OF THINGS YOU SHOULD HAVE FOR SACHSE, EVEN THOUGH IT MIGHT BE RIGHT FOR FRISCO OR IT MIGHT BE RIGHT FOR PLANO.

IT'S NOT RIGHT FOR OUR DEMOGRAPHICS.

AND IF IT INCLUDES THAT, THAT'S WHERE IT BECOMES HELPFUL FOR US TO TRY TO FIGURE OUT WHAT'S THE RIGHT THING.

SO I'M GLAD IT'S GOING TO HAVE THAT.

OKAY. THANKS. YEAH, I THINK WHAT'S IMPORTANT IN THIS PLAN, AND THAT'S ONE OF THE THINGS THAT I THINK IT'S IMPORTANT FOR THE GUIDING PRINCIPLES.

AND SO THAT ECONOMICS WILL CERTAINLY BE A FACTOR.

AND REID HAD MENTIONED THAT'LL BE A FISCAL IMPACT YOU KNOW, THROUGH THE SCENARIO PLANNING.

SO WE CAN SEE SORT OF THE ECONOMIC IMPLICATIONS TO DIFFERENT CHOICES AND OPTIONS IN TERMS OF DENSITY AND DIFFERENT USES.

YOU KNOW, PLUG AND PLAY, YOU KNOW, CERTAIN USES, YOU KNOW, IN AND OUT AND SEEING WHAT, YOU KNOW, MORE DENSITY OR LESS DENSITY OR MORE RETAIL OR MORE CORPORATE.

AND SO WE CAN DO ALL OF THAT.

AND THEN I THINK ULTIMATELY, THIS IS WHY IT'S A PUBLIC PROCESS AND IT'LL ALL GET WEIGHTED BECAUSE, YOU KNOW, THE ECONOMIC IMPACT WON'T BE THE ONLY FACTOR THAT'S WEIGHED QUALITY OF LIFE. AND YOU KNOW WHAT'S APPROPRIATE.

AND SO THAT'S THE PROCESS WHEN YOU GET INTO SORT OF NEGOTIATING THE LAND USE PLAN IS, YOU KNOW, HOW TO SORT OF BALANCE THOSE FACTORS OUT IN A WAY THAT MAKES SENSE FOR, FOR THE

[01:10:06]

THAT'S GREAT. IF I'M SEEING IT RIGHT, THIS IS OVER THE NEXT 4 OR 5 MONTHS OR SO, IS WHERE YOU GUYS DO THE REST OF YOUR ANALYSIS, PUT EVERYTHING TOGETHER, AND THEN AND THEN COME BACK HERE LATE SPRING TO SAY, ALL RIGHT, HERE'S MORE SPECIFIC RECOMMENDATIONS BASED ON WHAT NOW WE'RE SEEING AND HEARD AND ANALYZED.

OKAY. ABSOLUTELY.

THAT'S GREAT. ANY OTHER QUESTIONS.

I JUST HAVE ONE. FIRST OFF I BELIEVE IT'S READ.

AND WHAT WAS YOUR NAME, SIR? JASON. JASON REED. JASON, THANK YOU FOR COMING AND PRESENTING THIS INFORMATION.

TAKING YOUR TIME. WE REALLY APPRECIATE IT.

AND I THINK THIS IS A QUESTION FOR THE BOARD AS MUCH AS IT IS FOR YOU GENTLEMEN IN TERMS OF GUIDING PRINCIPLE.

ARE WE STARTING FROM THE STANDPOINT OF WE WANT TO PUT A PLAN TOGETHER THAT MAXIMIZES THE TAX BASE.

OR FOR EXAMPLE, WE'D BE LOOKING AT WE WANT TO PRIORITIZE EXPANDING SINGLE FAMILY HOME DEVELOPMENT BEFORE RETAIL.

IS THERE SOME SORT OF PREFERENCE IN THE PLAN? ARE YOU LOOKING AT IT FROM JUST GOING ON A ON A FACT FINDING MISSION AND COMING BACK WITH, OR DO YOU HAVE ANY PRECONCEIVED NOTION GOING IN? THAT'S A GOOD QUESTION.

AND THAT IS ULTIMATELY WHAT WE SEEK TO RESOLVE THROUGH THIS PLAN.

LIKE MOST FUNDAMENTALLY, THAT'S THE BALANCE THAT WE HAVE TO ACHIEVE IS THE COMMUNITY VISION AND THE FISCAL IMPLICATIONS TO MAKE SURE, YOU KNOW, IF EVERYONE SAID, HEY, WE ONLY WANT PARKS AND THE REST OF OUR COMMUNITY FOREVER.

THAT'S CERTAINLY MADE YOUR JOB EASY.

YOU'RE DONE. NEXT. IT'S AN IDEA, RIGHT? BUT THERE ARE FISCAL IMPLICATIONS THAT WE ALSO HAVE TO CONSIDER.

AND WE HAVE TO WEIGH NOT ONLY WITH THE COMMUNITY, BUT WITH STAFF AND ELECTED OFFICIALS AND SAY, HEY, IF WE GO DOWN THIS PATH, THIS IS WHERE WE END UP.

AND IN OUR PROFESSIONAL JUDGMENT, WE DON'T THINK WE WANT TO END UP HERE.

SO THAT'S WHAT WE'LL SEEK TO BALANCE.

I WOULD SAY NO, WE DON'T NECESSARILY HAVE PRECONCEIVED NOTIONS, BUT THROUGH EXPERIENCE AND IN UNDERSTANDING AND THE COMMUNITY VISION AND PREFERENCES, WE CAN START TO TEST SOME OF THOSE IDEAS AND THE IMPLICATIONS.

YOU KNOW, IF MAYBE ONE SCENARIO IS RESIDENTIAL HERE, HERE FORWARD IS ONLY SINGLE FAMILY.

AND THEN THE OTHER SCENARIO IS RESIDENTIAL DEVELOPMENT FROM HERE FORWARD IS ONLY MULTIFAMILY.

WE CAN MEASURE THOSE TWO AND THEN SAY WE COME UP WITH A THIRD AND MEASURE THE MIX OF THE TWO.

AND THEN WE CAN TEST THAT WITH THE COMMUNITY AND SEE HOW THEY FEEL ABOUT THOSE SCENARIOS.

I THINK WHAT MAKES THIS PLAN SO UNIQUE AND KIND OF GOING BACK TO THE METRICS POINT.

AND I THINK PROBABLY WHY WE WENT WITH THIS CONSULTANT GROUP IS THAT THE MARKET BASED PIECE WAS GOING TO BE SO CRITICAL.

SO WHEN WE TALK ABOUT THE TESTING, WE'RE LOOKING AT THE DIFFERENT SCENARIOS IN THAT THIS ONE MIGHT PERFORM, YOU KNOW, SUCH AND SUCH WAY.

AND LIKE THE BUTTERFLY EFFECT.

RIGHT. YOU MAKE ONE DECISION.

WHAT'S THE IMPLICATION LIKE THE PERFORMANCE OF THAT LAND AND THE COST OF THAT LAND OVER TIME FOR THE CITY TO MAINTAIN IS FUNDAMENTALLY DIFFERENT.

SO I DO THINK THAT THE SCENARIO CATALYST AREAS WAS VERY CRITICAL FROM A STAFF STANDPOINT, ACHIEVING ECONOMIES OF SCALE, KIND OF GOING BACK TO THE POINT ABOUT, YOU KNOW, COMPOUNDING CERTAIN PROJECTS, LIKE IF YOU'RE GOING TO DO SOMETHING, MAYBE YOU PILE THIS ONTO AND, YOU KNOW, YOU FIND THAT THE COST SAVINGS. SO TO THE BIG POINT BEING THERE, I DO THINK THAT THE MARKET ANALYSIS IS WHAT MAKES THE SACHSE PLAN SO UNIQUE AND WHAT MADE IT SO SUCCESSFUL IN 2017 AND UP TILL NOW.

BUT I ALSO THINK THIS WILL BUILD ON JOSHUA TO YOUR QUESTION.

THAT KIND OF BOARD IS WHAT THEY THEN TAKE AND GIVE TO US, I THINK WILL THEN TAKE ANOTHER STEP AND DO MORE STRATEGIC PLAN FOR US.

JUST PURE GETTING MORE INTO THAT EVEN NITTY GRITTY, THE MIXTURE OF TYPE OF INDUSTRY, TYPE OF RETAIL, WHAT THINGS ARE WE LOOKING FOR BASED UPON THE LAND USE PLAN THEY PUT OUT FOR US? THEN WE CAN TAKE THIS TO FOR OUR STRATEGIC PLAN.

SO RIGHT NOW, HOW DO WE WHAT DO WE WANT TO ATTRACT AND HOW DO WE WANT TO ATTRACT IT? WELL, I'M GOING TO SAY HOW I'M LOOKING AT IT.

MAYBE SUGGEST THAT WE EITHER DISCUSS THIS LATER OR MAYBE THIS IS BE GOOD FOR OTHERS TO LOOK AT AS WELL IS FIRST WE HAVE OUR GROUP OF CURRENT RESIDENTS WITHIN THAT GROUP.

DO THEY PREFER MORE SINGLE FAMILY HOUSING BECAUSE THERE'S GOING TO BE SOME WHO DON'T BRING, YOU KNOW, DON'T BRING ANOTHER BAR INTO SEXY.

THOSE PEOPLE DON'T WANT THAT.

THEN THERE'S PEOPLE. I WOULD LIKE ANOTHER BAR.

I'D LIKE MORE CONVENIENCES SO I DON'T HAVE TO DRIVE TO MURPHY OR WYLIE OR ROWLETT OR PLANO FOR THESE ATTRACTIONS.

SO OUR CURRENT RESIDENTS, WHAT DO THEY PREFER? AND THEN IN THAT DIRECTION, BECAUSE WE'RE NOT GOING TO BE ABLE TO MAKE EVERYBODY HAPPY, WHICHEVER, WHATEVER WE DO WITH THE LAND USE AVAILABLE IS THAT IS

[01:15:09]

SINGLE FAMILY IS PROBABLY THE MAJORITY OF THE CURRENT TAX BASE.

AND WE LOOK AT LIKE, WHAT ARE OUR WHAT ARE OUR CURRENT FAMILIES WANT? AND LOOK AT IT FROM THAT PERSPECTIVE, ALTHOUGH I'M VERY CURIOUS TO ALSO LOOK AT IT AS WHAT'S GOING TO GENERATE THE MOST TAX BASE, WHAT'S GOING TO CUT DOWN FOLKS TAX OBLIGATION, WHICH IS PROBABLY OR POTENTIALLY, MAYBE EVEN THE DECIDING FACTOR FOR SOME RESIDENTS.

WELL, I THINK THAT'S WHERE THE FIRST, I GUESS SIX MONTHS OF WHAT THEY'VE DONE IS THEY'VE ASKED THE CITIZENS OF SAXONY, WHAT DO THEY WANT? NOW WE TAKE WHAT THEY WANT JUST WITH THE GUIDING PRINCIPLES AND SO FORTH.

THEY HAD FROM ALL THE INPUT THEY GOT AND HEARD, HERE'S WHAT PEOPLE WANT.

AND NOW THEY'RE TAKING THAT AND PAIRING IT WITH THE DATA.

AND NOW HOPEFULLY WE CAN.

AND THAT'S I THINK FOR US THIS CAN BE A DISCUSSION LATER ONCE WE SEE MORE OF THE DATA AND THE OUTPUT FROM THEM AND THEIR RECOMMENDATIONS.

HOPEFULLY EVERYBODY FILLED OUT THEIR SURVEY BECAUSE THAT WAS THE YEAH, GIVE US YOUR INPUT.

WHAT YOU JUST SAID I THINK IS EXACTLY WHAT THEY JUST DID AT LEAST.

AND I HOPE THAT THEY CAN THEN TAKE THAT, PUT THAT WITH THE DATA AND SAY, ALL RIGHT, HERE'S YOUR NOW LET'S TEST IT AND SEE THAT'S WHAT THAT'S WHAT I'M IF I'M SAYING THAT RIGHT. THAT'S WHERE WE SHOULD BE EXPECTING.

YES. YOU KNOW APPROXIMATELY HOW MANY SURVEYS YOU HAVE ARE SO FAR.

JARED KNOWS.

HE'S YEAH, IT'S LIKE OVER 300 ONLINE SURVEYS.

I DON'T REMEMBER IF IT WAS 355 OR 360, BUT IT WAS ONE OF THOSE TWO.

AND THEN WE'VE ALSO HAD I BELIEVE WE HAD 30 PEOPLE AT THE OPEN HOUSES.

SO JUST SHORT OF 400 RESPONSES.

AND THEN WE'RE ALSO SEEKING INPUT ON THE GUIDING PRINCIPLES AND VISION.

THERE'S STILL AN ONLINE MAP ON THE WEBSITE WHERE PEOPLE CAN GO AND DROP COMMENTS ON A WHOLE VARIETY OF TOPICS AT SPECIFIC LOCATIONS IN THE CITY, SO THERE'S AN UNSAFE INTERSECTION, OR SOMEONE WOULD LIKE TO SEE AN UNDEVELOPED PIECE OF LAND TURN INTO SOMETHING SPECIFIC.

THEY CAN MAKE THAT COMMENT TO US.

I THINK WE HAVE ABOUT 50 MAP COMMENTS AS WELL.

WHERE IS THE MAP? BECAUSE ON THE WEBSITE YOU DISPLAYED EARLIER IS JUST FOR THE VISION STATEMENT AND GUIDING PRINCIPLES SURVEY.

OH, IS THE INTERACTIVE MAP? YES. OKAY, GREAT.

YOU'RE ABOUT TO GET A FEW MORE PINS.

JARED. BARKING AT PEOPLE EVERY FARMERS MARKET FOR THE LAST SIX MONTHS.

ABSOLUTELY. THEY'VE BEEN AMAZING PARTNERS.

JARED'S PROBABLY BEEN TO EVERY, YOU KNOW, 2020 CONCERT THIS THIS YEAR.

I KNOW HE WAS AT THE CONCERT I SAW HIM.

YES. YEAH THAT'S RIGHT.

SO. ANYTHING ELSE? IF NOT ANYBODY.

GENTLEMEN. THANK YOU. WE APPRECIATE YOU APPRECIATE WHAT YOU'RE DOING.

WE LOOK FORWARD TO SEEING MORE AND ENGAGING MORE BECAUSE I THINK WE'RE GETTING CLOSER.

LOOKING FORWARD TO IT.

ABSOLUTELY. WE APPRECIATE IT.

WE APPRECIATE THE TIME AND THE THOUGHT AND QUESTIONS.

SO IF YOU HAVE ANY QUESTIONS, YOU CAN ALWAYS REACH OUT TO US AND WE'D BE HAPPY TO TALK WITH YOU AS WELL.

WE'LL DO IT. THANK YOU.

THANK YOU. THANK YOU. THANK YOU.

THANK YOU. THANK YOU.

ALL RIGHT.

WITH THAT, WE MOVE TO ITEM F ADJOURNMENT.

WE SHALL ADJOURN.

IT IS 7:23 P.M..

THANK YOU ALL VERY MUCH.

THANK YOU.

* This transcript was compiled from uncorrected Closed Captioning.