Jan 16, 2025 Economic Development Corporation Meeting

[00:00:01]

WE GOOD TO GO? ALL RIGHT, THEN WE WILL CALL TO ORDER THE ECONOMIC DEVELOPMENT CORPORATION BOARD OF THE CITY OF SACHSE.

[A. Meeting Opening]

IT IS OFFICIALLY 6:04 P.M.. TO CONSIDER THE FOLLOWING ITEMS OF BUSINESS.

IF YOU PLEASE JOIN ME, I'LL LEAD US IN THE INVOCATION AND THE PLEDGE OF ALLEGIANCE. WILL YOU PLEASE RISE? OUR DEAR FATHER, WE ARE GRATEFUL FOR THE OPPORTUNITY TO MEET THIS EVENING. AND PLEASE BLESS US AS WE MEET, THAT WE CAN BE GUIDED TO DO THE RIGHT THINGS TO HELP THE CITY OF SACHSE, TO GROW AND HELP THE CITIZENS THAT LIVE AND THAT WORK AND THAT PLAY IN OUR CITY.

PLEASE BLESS OUR FIRST RESPONDERS. WATCH OVER THEM, PROTECT THEM, AND PLEASE BLESS THE LEADERSHIP AND THE CITY STAFF AND OUR CITY THAT THEY CAN ALSO HELP US AND HELP EVERYTHING WE DO HERE IN OUR CITY AND THE SURROUNDING COMMUNITIES.

PLEASE WATCH OVER US AND KEEP EVERYBODY SAFE.

AND WE ARE GRATEFUL FOR THE WONDERFUL COUNTRY AND CITY THAT WE LIVE IN.

WE SAY THESE THINGS IN JESUS NAME. AMEN. AMEN.

JOIN ME IN THE PLEDGE OF ALLEGIANCE.

THANK YOU VERY MUCH. WE WILL NOW MOVE TO ITEM B, WHICH IS PUBLIC COMMENT.

AND I DO HAVE A COMMENT CARD HERE FROM MISTER HOLBOKE.

IF YOU'D LIKE TO COME UP AND SPEAK FOR OUR PUBLIC COMMENT.

I'M GOOD. YOU'RE GOOD. ALL RIGHT. WHY IS THIS? NO, I DON'T HAVE THE NORMAL WORDING THAT I HAVE THERE.

SO DO I HAVE TO READ IT? READ PUBLIC COMMENTS? I GUESS IT'S PROBABLY NOT TWO. OKAY, I'M GOING THERE.

OKAY. SO WE'LL MOVE TO ITEM C. THANK YOU. BECAUSE IT'S NOT COMING UP HERE.

THAT'S ALL RIGHT. OKAY. ITEM C IS OUR CONSENT AGENDA.

[C. Consent Agenda]

HAVE BEEN DISCUSSED PREVIOUSLY AT A BOARD MEETING AND OR DO NOT WARRANT DISCUSSION.

THE BOARD WILL ACT UPON THESE ITEMS WITH ONE MOTION. THERE WILL BE NO SEPARATE DISCUSSION OF THESE ITEMS UNLESS A BOARD MEMBER REQUESTS THE ITEM BE REMOVED FROM THE CONSENT AGENDA.

IF YOU HAVE COMMENTS RELATED ITEMS ON THE CONSENT AGENDA, PLEASE ADDRESS THEM IN PUBLIC COMMENT SECTION OF THE MEETING. ITEM ONE IS APPROVED THE NOVEMBER 13TH, 2024 MEETING MINUTES. ITEM TWO, APPROVED THE DECEMBER 16TH, 2024 CITY COUNCIL AND ECONOMIC DEVELOPMENT CORPORATION BOARD JOINT MEETING MINUTES. ITEM THREE, ACCEPT THE MONTHLY REVENUE AND EXPENDITURE REPORT FOR THE PERIOD ENDING OCTOBER 31ST, 2024. ITEM FOUR, ACCEPT THE QUARTERLY INVESTMENT REPORT FOR THE QUARTER ENDING SEPTEMBER 30TH, 2024. AND ITEM FIVE, ACCEPT THE CITY OF SACHSE INVESTMENT POLICY FOR FISCAL YEAR 2024-2025, AS ADOPTED BY THE CITY COUNCIL ON NOVEMBER 18TH, 2024.

THAT IS ALL OF THE ITEMS ON THE CONSENT AGENDA THIS EVENING.

AND I'LL ENTERTAIN A MOTION. ANY DISCUSSION? I MOTION TO APPROVE ALL ITEMS ON THE CONSENT AGENDA AS IS.

I HAVE A MOTION TO APPROVE THE CONSENT AGENDA ITEMS AS IS.

DO I HAVE A SECOND? I SECOND THAT. OKAY. AND I HAVE A SECOND FROM ALAN.

ANY OTHER DISCUSSION OR COMMENTS? LET US VOTE.

AND THAT PASSES FIVE ZERO. THANK YOU VERY MUCH.

[1. Receive any reports and presentations by the Sachse Economic Development Corporation President, Board Members, Executive Director, and staff regarding items of community interest; special events; announcements and activities; office, industrial, commercial, or retail business retention; and marketing projects.]

PRESIDENT, BOARD MEMBERS, EXECUTIVE DIRECTOR AND STAFF REGARDING ITEMS OF COMMUNITY INTEREST, SPECIAL EVENTS, ANNOUNCEMENTS AND ACTIVITIES.

OFFICE, INDUSTRIAL, COMMERCIAL OR RETAIL BUSINESS RETENTION AND MARKETING PROJECTS.

SO, MR. POTTS, I'LL TURN THIS OVER TO YOU. THANK YOU, MR. PRESIDENT. IT'S GOOD TO SEE EVERYBODY. HAPPY NEW YEAR TO THE BOARD.

I'LL KEEP THE STAFF REPORT BRIEF THIS EVENING SO WE CAN GET TO OUR OTHER ITEMS, BUT A COUPLE JUST QUICK NOTE ITEMS. WE DID WE DID INCLUDE IF YOU IF YOU LOOKED AT THE CLASSIFIEDS AND THE SACHSE NEWS.

WE HAD INTENDED TO HOLD A PUBLIC HEARING THIS EVENING FOR LK BAKERY.

THAT ITEM WILL BE AT OUR AT OUR FEBRUARY MEETING, SO THAT THAT IS NOT SOMETHING THAT WE'LL HAVE THIS EVENING.

WE WILL RE NOTIFY IN THE SACHSE NEWS ABOUT THAT PUBLIC HEARING.

BUT THAT IS SOMETHING THAT WILL TAKE TO YOU GUYS IN FEBRUARY.

[00:05:03]

WE HAVE BEEN PLANNING AND SETTING UP VARIOUS APPOINTMENTS AND MEETINGS, AND WE HAVE A GREAT TEAM GOING DOWN THIS YEAR, INCLUDING OUR PLANNING DIRECTOR, WHICH I THINK GIVES US A HUGE ADVANTAGE WHEN WE'RE DOWN THERE MEETING WITH FOLKS.

BECAUSE IF THERE'S QUESTIONS ABOUT DEVELOPMENT, I CAN SAY, HERE'S THE PLANNING DIRECTOR WHO CAN ANSWER ANY ZONING RELATED QUESTIONS THAT YOU MIGHT HAVE. SO WE'RE WE'RE EXCITED TO BE THERE, HAVE SOME GOOD MEETINGS SET UP AND WE'RE NOT EVEN DONE SCHEDULING.

SO WE'LL BE QUITE BUSY AND EXCITED TO REPORT BACK ABOUT THAT TRADE SHOW.

THE COMPREHENSIVE PLAN. WE CONTINUE FORGING AHEAD WITH THE UPDATE TO THAT PLAN.

WE HAD A CHECK IN CALL WITH THE PLANNING CONSULTANTS ACTUALLY ON THE PHONE WITH THEM TODAY.

THEY'RE IN THE PROCESS OF TWEAKING OUR FUTURE LAND USE PLAN, AND WHAT WE EXPECT WILL BE A COMMUNITY SUMMIT TYPE MEETING.

WE'VE HAD A FEW KIND OF COMMUNITY OPEN HOUSES TO GAIN INPUT ON THE PLANNING PROCESS, AND THEN WE'LL HAVE ANOTHER ONE LIKELY AT SOME POINT IN FEBRUARY.

SO BE ON THE LOOKOUT FOR A DATE FOR A COMMUNITY SUMMIT FOR INPUT ON KIND OF WHAT WE'VE GOT SO FAR RELATIVE TO THE COMPREHENSIVE PLAN.

WE'RE MOVING ALONG ACCORDING TO THE TIMELINE.

SO CERTAINLY MORE TO COME THERE. THE PLANNING CONSULTANTS ARE DOING QUITE A BIT OF WORK, AND WE HAD A BIG MEETING LAST WEEK ABOUT HIGHWAY 78 SPECIFICALLY. I KNOW THAT'S BEEN A BIG KIND OF FOCUS AREA FOR YOU ALL.

SO THEY'RE STUDYING THAT CORRIDOR AND WE'RE LOOKING INTO THAT SPECIFICALLY.

SO MORE TO COME THERE. BUT WE'RE EXCITED ABOUT WHERE WE'RE AT SO FAR.

AND THEN OUR NEXT EDC BOARD MEETING IS GOING TO BE FEBRUARY 20TH, 2025.

SO, MR. PRESIDENT, THAT'S ALL I HAVE. OKAY. THAT ONE.

THAT ONE'S EASY. ANY OTHER QUESTIONS OR OTHER ITEMS FOR MR. PONCE? INTO THE PAPER. AND HONESTLY, IT WAS MY MISTAKE.

I DID NOT PUT IT ON THE AGENDA. SO ADMINISTRATIVE ERROR.

I HAD TO OWN UP TO THAT. THAT IS COMPLETELY MY FAULT.

OKAY. SO WE'RE WE HAVE. SPEAKING OF THE BAKERY, THOUGH, WE'RE WE SENT THEM THE AGREEMENT FOR EXECUTION.

SO THINGS ARE STILL MOVING AHEAD. WE'LL HOLD THE PUBLIC HEARING ACCORDING TO STATE LAW. BUT YEAH, MY MISTAKE ON THAT.

OKAY. AND THE ICSC THE LAST WEEK HERE IN JANUARY, THE LAST FEW DAYS OF JANUARY? YEAH, THE 30TH IS THE BIG MAIN DEAL MAKING DAY.

JANUARY 30TH AND 31ST WILL BE THERE AS WELL. GOOD.

ALL RIGHT, THEN, WE'LL MOVE ON TO ITEM TWO, DISCUSS THE SACHSE ECONOMIC DEVELOPMENT STRATEGIC PLAN.

[2. Discuss the Sachse Economic Development Strategic Plan.]

MR. PRESIDENT, BOARD MEMBERS. THANK YOU. I'M EXCITED TO BRING THIS ITEM TO YOU THIS EVENING.

WE'VE THE PURPOSE AND THE KIND OF OVERVIEW. WE'LL GET IT A LITTLE BIT OF BACKGROUND.

I KNOW EVERYBODY IS FAMILIAR AND KIND OF SOME OF THE SAME INFORMATION WAS INCLUDED IN THE PACKET THAT WENT OUT, BUT GIVE A POTENTIAL SCOPE OF WORK, WHICH IS REALLY THE BULK OF WHAT WE'LL BE DISCUSSING THIS EVENING.

A POTENTIAL TIMELINE KIND OF GO OVER WHAT THE PROCESS IS AND HIGHLIGHT SOME NEXT STEPS.

AND OF COURSE, AS ALWAYS, TAKE ANY QUESTIONS THAT YOU ALL HAVE.

AND JUST A QUICK GOVERNMENT EASE BREAKDOWN. YOU HAVE REQUESTS FOR QUALIFICATIONS AND REQUESTS FOR PROPOSALS.

AND SO WHAT WE'RE PROPOSING IS A REQUEST FOR QUALIFICATIONS.

I'LL KIND OF WALK THROUGH WHAT THAT PROCESS LOOKS LIKE. BUT WE'RE ESSENTIALLY INVITING WE CREATE A SCOPE.

WE PUT IT ALL OUT THERE AND WE'RE INVITING CANDIDATES THAT WOULD LIKE TO SUBMIT TO DO THIS WORK TO PROVIDE THEIR STATEMENT OF QUALIFICATIONS.

WE EVALUATE THOSE, AND THAT'S HOW WE BEGIN THE SELECTION PROCESS.

SO WHEN YOU SEE ME SAY RFQ, THAT'S WHAT I'M REFERRING TO.

SO QUICK HISTORY AND NONE OF YOU ALL WERE ON THE BOARD.

BUT BACK IN 2021, THE COUNCIL AND THE EDC WORKED TOGETHER WITH THE FACILITATOR, DEVELOPED SOME GOALS AND OBJECTIVES.

YOU ALL HAVE SEEN THOSE GOALS. THOSE WERE ADOPTED IN 21.

WE REACHED OUT TO SOME FIRMS, AS A RESULT OF THAT EFFORT TO DO A TARGET SECTOR CLUSTER ANALYSIS.

THAT WAS ONE OF THE GOALS IN THAT INITIAL DOCUMENT.

THE BOARD AT THE TIME ASKED US TO KEEP THAT IN HOUSE, SO WE KIND OF DID OUR OWN SORT OF TARGET INDUSTRY ANALYSIS, WHICH IS ON THE WEBSITE. YOU CAN FIND IT NOW IN 2023.

[00:10:04]

IT'S OUR CURRENT STRATEGIC GUIDING FRAMEWORK.

IT'S ON OUR WEBSITE. I THINK I THINK ALL OF YOU HAVE WERE EITHER INVOLVED OR HAVE CERTAINLY SINCE SEEN THOSE GOALS.

WE TALKED IN EARLY 2024 ABOUT THE GOALS AND OBJECTIVES, AND I THINK SOME OF THE COMMENTS WERE TO FURTHER FOCUS AND GET SOME PRIORITY DISCUSSING. WE DISCUSSED USING A CONSULTANT, WHICH IS THE DIRECTION THAT WE'RE HEADING.

WE BROUGHT FORWARD KIND OF A SCOPE AT THE TIME.

AND THEN OF COURSE, ONE OF THE GOALS BEING TO ENSURE ALIGNMENT BETWEEN THE ECONOMIC DEVELOPMENT STRATEGIC PLAN AND THE COMPREHENSIVE PLAN. AS YOU KNOW, WE'RE SET FOR PLAN ADOPTION PROBABLY SOMETIME MAY JUNE.

AND LOOKING TO KICK THIS PLAN OFF? APRIL. MAY POSSIBLY.

SO THE TIMELINE SYNC UP, WHICH IS KIND OF WHY WE HELD OFF A LITTLE BIT, WHY WE BROUGHT THIS TO YOU ALL THIS EVENING.

THERE'S FUNDING IN OUR BUDGET FOR THIS STRATEGIC PLAN THAT HAS BEEN SET ASIDE.

SO SEPTEMBER PROVIDED A STATUS UPDATE. AGAIN, WE TALKED ABOUT ALIGNING THE TIMELINES FOR THE ECONOMIC DEVELOPMENT PLAN AND THE COMPREHENSIVE PLAN DECIDED LOOK, LET'S REFINE THE SCOPE, BRING IT BACK TO YOU ALL, AND THEN WE'LL ISSUE THE RFQ AT THE BEGINNING OF 2025.

SO THAT IS WHAT WE'RE PROPOSING TO DO A SIMILAR PROCESS FOR SELECTING THE COMPREHENSIVE PLAN CONSULTANT.

WE I MANAGED THAT EFFORT. IT WAS A GOOD A GOOD PROCESS.

AND YOU GET YOU GET FOLKS THAT MAYBE YOU WOULDN'T HAVE THOUGHT OF THAT WANT TO APPLY.

AND WE'VE CERTAINLY DEVELOPED RELATIONSHIPS WITH GROUPS THAT WE'D BE ABLE TO ALSO SAY, HEY, THIS RFQ IS OPEN.

IF YOU'D LIKE TO APPLY, HERE'S HOW YOU CAN DO THAT. WE WOULD ADVERTISE IT IN VARIOUS CHANNELS AND SO FORTH.

SO CASTING A WIDE NET. SO REALLY THE MEAT OF THE DISCUSSION AND PLEASE STOP ME AT ANY TIME.

THIS IS A KIND OF A HIGH LEVEL POTENTIAL SCOPE OF WORK.

AND HOW THIS WOULD, WOULD GO IS WE'D HAVE OUR SCOPE OF WORK AND PALETTE OF OPTIONS.

WE WOULD PUT THIS INTO SORT OF A DOCUMENT, AND THEN THE RESPONDEES WOULD ESSENTIALLY, AS PART OF THEIR STATEMENTS OF QUALIFICATIONS, THEY WOULD ADDRESS THESE ITEMS, HOW THEY WOULD TACKLE THEM, KIND OF WHAT THEIR STRATEGY WOULD BE.

AND WE ESSENTIALLY KIND OF KIND OF SCORE THE SUBMITTALS THAT WE RECEIVE.

SO THE SCOPE OF WORK ESSENTIALLY IS OUTLINING THE KINDS OF THINGS THAT WE WOULD LIKE TO SEE ADDRESSED WITHIN THE RFQ AND STATEMENT OF QUALIFICATIONS SUBMITTALS. WE THINK IT WOULD GIVE US A GOOD KIND OF STRATEGIC PLAN TO ADDRESS THE NEXT 3 TO 5 YEARS.

SO I'VE GOT THE NEXT COUPLE OF SLIDES ESSENTIALLY DIVE INTO THOSE BROADER CATEGORIES THAT WE WOULD ASK FOR THE RESPONDENTS TO ADDRESS.

WE ESSENTIALLY WOULD EVENTUALLY GET AND WE'D DO INTERVIEWS WITH THE AFTER SOME SCORING AND WE'D MAKE A SELECTION.

I'VE GOT A TIMELINE LATER WE'LL GET INTO SO I WILL I WILL KIND OF DIG IN AGAIN.

PLEASE STOP ME AT ANY TIME. IF YOU LIKE DIGGING INTO EACH ONE OF THESE A LITTLE BIT MORE IS WHAT YOU'RE SAYING.

SO YEAH, THIS THE SCOPE OF WORK. I'VE GOT KIND OF THE BROADER CATEGORIES.

AND THEN WHENEVER WE PUT IT INTO OUR RFQ DOCUMENT IT'LL, IT'LL HAVE A BIT MORE DEFINITION.

SO THE PURPOSE OF THIS EVENING IS TO KIND OF PRESENT YOU ALL WITH THAT BROADER FRAMEWORK.

SEE IF ANYTHING IS MISSING OR ANYTHING SHOULD BE TWEAKED.

AND THEN WE WOULD REFINE THAT. AND THEN HOPEFULLY GO TO ISSUE THE RFQ HERE IN SHORT ORDER.

AGAIN, IT'S A PLANNING HORIZON OF LIKELY FIVE YEARS IS KIND OF WHAT I'VE SEEN.

AND OBVIOUSLY THESE PLANS ARE ORGANIC DOCUMENTS AND THEY CAN BE TWEAKED AS, AS NEEDED, BUT LIKELY TO ADDRESS A 3 TO 5 YEAR PLANNING HORIZON.

SO WITHOUT FURTHER ADO, THE THE POTENTIAL SCOPE OF WORK YOU CAN SEE KIND OF BREAKING IT DOWN.

OF COURSE FUNDAMENTALLY YOUR DEMOGRAPHIC AND ECONOMIC ANALYSIS.

SOME OF THIS OBVIOUSLY HAS HAS BEEN DONE THROUGH THE COMPREHENSIVE PLANNING EFFORT.

WITH REGARD TO EXISTING CONDITIONS, BUT CERTAINLY LOOKING AT OUR OUR CONTEXT AND FUTURE PROJECTIONS WHERE WE ESSENTIALLY CAN EXPECT TO BE IN THE NEXT FEW YEARS. ALL OF THIS, OF COURSE, THROUGH THE LENS OF ECONOMIC DEVELOPMENT SPECIFICALLY, RIGHT. SO A SWOT ANALYSIS LOOKING AT STRENGTHS, WEAKNESSES, OPPORTUNITIES, THREATS, LOOKING AT, YOU KNOW, THE ECONOMIC DEVELOPMENT LANDSCAPE IN SACHSE.

OF COURSE THIS THE RETAIL LEAKAGE PIECE AND SATURATION BEING A CRITICAL PIECE OF THIS.

WE'VE GOT THE PLACE FOR DATA AND INFORMATION THAT WE CAN KIND OF LOOK AT, BUT WOULD LOVE SORT OF A ROBUST STUDY INTO SOME OF THIS AND WHERE

[00:15:09]

BUT LOOKING AT A TIGHT V ECONOMIC DEVELOPMENT CORPORATION, FOR EXAMPLE.

SO WE HAVE THE MISSION AND GUIDING PRINCIPLES FOR THE COMPREHENSIVE PLAN THAT ARE CURRENTLY IN THE PROCESS OF BEING REFINED.

BUT DO WE DO WE NEED TO LOOK AT THE AEDC'S MISSION, VISION AND GUIDING PRINCIPLES.

THOSE HAVEN'T REALLY BEEN ADDRESSED SINCE I'VE BEEN HERE.

WE'VE KIND OF KEPT THE SAME. I THINK THAT THEY'RE GOOD, BUT IS IT WORTH LOOKING AT THOSE LOOKING AT SOME BEST PRACTICES? IDENTIFICATION OF ANY TOOLS AND RESOURCES. AGAIN, WE'VE TALKED IN THE PAST ABOUT CRM TOOLS AND THE DESIRE TO PURSUE ONE OF THOSE. BUT MAYBE THERE'S OTHER GAPS, RIGHT, THAT WE SHOULD HAVE THINGS OR RESOURCES TO DISPATCH TO, TO MAKE US KIND OF THE BEST WE CAN BE. OF COURSE, TARGET INDUSTRY AND CLUSTER ANALYSIS.

SO WE'VE DONE THE INTERNAL TARGET INDUSTRY ANALYSIS AGAIN THINGS WE'VE IDENTIFIED NICHE AND BOUTIQUE RETAIL, THE LIFE SCIENCES TYPE OFFICE PRODUCT, THINGS OF THAT NATURE.

BUT REALLY HAVING SOMEBODY DO A DEEPER DIVE, A MORE ROBUST.

LOOK AT WHERE OUR BEST OPPORTUNITIES FOR SPECIALIZATION MIGHT BE.

WHERE WE COULD BE MOST COMPETITIVE. SORT OF STUDYING WORKFORCE AND TALENT.

OF COURSE, WE KNOW IF A BUSINESS IS LOOKING. SITE SELECTORS ARE LOOKING FOR, YOU KNOW, A COUPLE MOST IMPORTANT THINGS OR BEING ABLE TO HIRE PEOPLE AND, YOU KNOW, TALENTED PEOPLE THAT CAN DO THE WORK, OF COURSE, WHICH IS A GREAT ADVANTAGE FOR DFW.

AND THEN JUST, YOU KNOW, JOB CREATION. SO CLUSTERING WHAT WE'RE TALKING ABOUT IS KIND OF YOU HAVE THE TELECOM CORRIDOR IN RICHARDSON, YOU HAVE THIS CLUSTER OF KIND OF TECH TYPE USES.

AND SO WE WOULD LOOK AT HOW CAN WE AS SACS CAPITALIZE ON THAT.

WHERE MIGHT OUR OPPORTUNITIES BE AND HOW CAN WE PRIORITIZE OUR WORK PLANNING EFFORTS TO ATTRACT THOSE TYPES OF BUSINESSES? FROM A BUSINESS RETENTION AND EXPANSION STANDPOINT.

SO THIS IS SOMETHING DENISE HAS BEEN REALLY SPEARHEADING OUR BR&E EFFORT.

SHE DOES A LOT OF OUR BUSINESS VISITS AND ENGAGING WITH BUSINESSES.

SHE PUT TOGETHER THE BREAKFAST THAT WE HOSTED.

BUT WE DON'T NECESSARILY HAVE A DEFINED AND ROBUST STRATEGY WITH SPECIFIC TARGETS.

AND SO LOOKING FOR A GROUP TO MAYBE HELP US REFINE THAT, THAT STRATEGY IN TERMS OF OUR BUSINESS RETENTION AND EXPANSION, BECAUSE, YOU KNOW, THE BUSINESSES THAT ARE HERE, WE WANT TO CERTAINLY KEEP AND HELP THEM BE ABLE TO BE THE BEST THEY CAN BE AND EXPAND AS WELL AS THAT VERY IMPORTANT RECRUITMENT PIECE.

BUT WE CERTAINLY WANT TO BE A GOOD STEWARD OF OUR EXISTING BUSINESSES INCENTIVES.

SO WE DO HAVE AN INCENTIVE POLICY. IT'S PROBABLY WORTH LOOKING AT THAT.

IT'S BEEN IT'S BEEN A LITTLE WHILE ZONING AND FUTURE LAND USE KIND OF GOING BACK TO THIS COMPREHENSIVE PLANNING PIECE, RIGHT? SO WE'RE STUDYING OUR FUTURE LAND USE RIGHT NOW.

WE'LL DIG IN TO THE ZONING. BUT FROM AN ECONOMIC DEVELOPMENT STANDPOINT, LENS AS WE'RE GOING THROUGH.

AND A CONSULTANT CAN MAYBE HELP US SAY, OKAY, HERE'S HERE ARE SOME OF THE TARGET INDUSTRIES THAT WE HAVE IDENTIFIED AND DEFINED, AND HERE'S HOW YOUR ZONING MIGHT NEED TO CHANGE OR BE AMENDED OR TWEAKED TO BETTER POSITION YOURSELF TO ALLOW FOR THOSE TYPES OF USES.

SO AGAIN, KIND OF LOOKING AT ZONING AND FUTURE LAND USE, IF YOU'RE GOING TO NEXT SLIDE BEFORE YOU DO.

THINKING OF ZONING AND FUTURE LAND USE BECAUSE IS THAT NOT WHAT THE COMPREHENSIVE PLAN IS GOING TO.

THEY'LL BE POTENTIAL CHANGES TO ZONING AND SO FORTH AS A RESULT OF THE COMPREHENSIVE PLAN THE CITY IS DOING RIGHT NOW.

BUT DOES IT? HOW DOES IT WORK FOR US TO COME BEHIND IT? AND A STRATEGIC PLAN COMES SAY, HEY, MAYBE THERE'S CHANGES TO BE MADE THAT DOESN'T.

SO HOW DOES THAT TIMING WORK? CERTAINLY WITH THAT.

NO, GREAT QUESTION. SO WITH THE COMPREHENSIVE PLAN, AGAIN, AS I MENTIONED EARLIER IN MY REPORT, WE WERE DEEP IN THE FUTURE LAND USE PIECE. RIGHT NOW WE'RE STUDYING IT.

WE'RE LOOKING AT IT. WE'RE LOOKING AT IT FROM A CITYWIDE PERSPECTIVE.

AND I THINK WHAT WE WOULD DO HERE IS DRILL DOWN EVEN WITH MORE SPECIFICITY, ONCE WE'VE GOT SOME DEFINITION AS FAR AS TARGET INDUSTRIES AND SOME OF THE THINGS THAT WE'VE SAID, WE OKAY, WE ASPIRE TO DO AND MAYBE ANOTHER LOOK AT OUR ZONING AFTER THE FACT TO SEE, OKAY, THIS IS WHAT YOU'RE SAYING YOU WANT IN YOUR STRATEGIC PLAN.

AND HERE'S WHAT THE ZONING SAYS. MAYBE THERE'S SOME OPPORTUNITIES TO TWEAK THAT TO MAKE IT MORE AMENABLE TO THOSE USES.

[00:20:08]

BUT BECAUSE WE WORK HAND IN HAND WITH THE CITY, IT MIGHT BE SUCH THAT.

AND THIS WILL CERTAINLY BE A PLAN THAT WILL. THE CITY COUNCIL WILL BE VERY MUCH INTERESTED, I SUSPECT, IN THEY WOULD, I ASSUME, WANT TO. TO HAVE A HAND IN, IN ITS KIND OF THE DIRECTION OF IT AND SO, YOU KNOW, COMMUNICATING WITH THEM. ARE THERE OPPORTUNITIES AND MAYBE WE JUST ADDRESS THOSE AS A RECOMMENDATION.

MAYBE THERE'S NOT ANY, BUT I THINK IT WOULD BE WORTH LOOKING AT FROM A, JUST A DEVELOPMENT ECONOMIC DEVELOPMENT STANDPOINT.

ONE MORE QUESTION. SORRY. GO AHEAD, GO AHEAD.

YEAH. ALL RIGHT. IN REGARDS TO THE ZONING AND, OF COURSE, FUTURE USE ARE WE SPECIFICALLY STATING AVAILABLE LANDS, THE STATUS OF IT OR JUST LOOKING AT LOOKING AT IT AT A HOLISTIC, THE WHOLE ENTIRE CITY.

COULD WE REZONE AN AREA OR? YEAH. WHAT ARE WE? I THINK IT WOULD BE MORE LIKE CATALYST. CATALYST SITES.

RIGHT. SO AND AGAIN, WITH THE COMP PLAN WE'RE GOING TO BE DIGGING INTO THIS.

AND AS WE FURTHER SORT OF REFINE THE TARGET INDUSTRY PIECE, BECAUSE AGAIN, WE'VE DONE THAT INTERNALLY.

BUT AS WE STUDY IT MORE AND AS THINGS ARE CHANGING, EVEN JUST FROM THE TIME OF THE COMP PLAN THERE MAY NOT BE ANY AND IT JUST MIGHT BE WORTH FURTHER INVESTIGATION RELATIVE TO SOME OF THOSE TARGET INDUSTRIES.

WELL, BECAUSE, I MEAN, I REMEMBER WHEN WE GOT THE UPDATE FOR THE COMP PLAN, THEY TOUCHED ON THE ZONING AND THERE WERE I MEAN, FINDINGS OR RECOMMENDATION IS IN REGARDS TO OUR RETAIL OR SATURATION, MIGHT BE THAT WE MIGHT NEED TO REZONE CERTAIN AREAS JUST THROWING SOMETHING RESIDENTIAL TO COMMERCIAL TO BE ABLE TO ACHIEVE WHAT WE WANT.

YEAH. SO THERE VERY WELL COULD BE PERHAPS IT'S LOOKING AT FROM A CATALYST STANDPOINT OR CATALYST PROJECTS, IF THERE'S ANY RECOMMENDATIONS FOR CITY INITIATED REZONINGS, WHICH AGAIN OBVIOUSLY BECOME A VERY MUCH A CITY COUNCIL RELATED DISCUSSION AS WELL.

BUT WITH REGARD TO PGT AND IN THE OLD TOWN DISTRICT THOSE WERE CITY INITIATED.

REZONES. SO YOU HAD THE COMPREHENSIVE PLAN, KIND OF LED THE CHARGE, AND THE CITY TOOK THE STEPS TO GO AHEAD AND MAKE THOSE CHANGES.

SO THE COMPREHENSIVE PLAN WE'RE VERY MUCH LOOKING AT LAND USE HOLISTICALLY.

CERTAINLY, I'M ON, I'M LEADING THAT EFFORT. SO THERE IS AN ECONOMIC DEVELOPMENT BENT.

BUT THIS IS KIND OF JUST COMBING THROUGH IT AGAIN ONE, ONE ADDITIONAL TIME WITH THE CONSULTANTS.

YES, SIR. MAYBE YOU CAN TELL ME IF THIS IS COVERED UNDER FUTURE LAND USE, OR PERHAPS UNDER A BULLET YOU HAVE ON THE NEXT PAGE, WHICH IS REDEVELOPMENT. BUT DO YOU TOUCH ANYWHERE IN HERE ABOUT THE FACT THAT, YOU KNOW, THE US AS THE EDC? WE HAVE MONEY, WE HAVE CASH, BUT WE DON'T HAVE A LOT OF LAND NOW THAT WE'VE TRANSFERRED IT TO THE CITY FOR THE FIFTH STREET, A LOT OF IT. IS THERE AN ANALYSIS OF MAYBE LIKE KEY PROPERTY OR PROPERTY BUYING OR PROPERTIES THAT THE EDC MAY POTENTIALLY PURCHASE IN THE FUTURE AS BOTH AN INVESTMENT AND ECONOMIC DEVELOPMENT. YES, SIR. I THINK THAT'S CERTAINLY VERY CRITICAL.

IDENTIFYING THOSE POTENTIAL FROM A LAND BANKING PERSPECTIVE, FOR EXAMPLE.

SO, YES, VERY MUCH. IT'S COVERED UNDER THIS BULLET, THE FUTURE LAND USE.

THAT'S PROBABLY MORE IN REDEVELOPMENT OR. BUT I'LL GO AHEAD AND WRITE THAT DOWN JUST TO MAKE.

BUT YES, THAT IS GOING TO BE INCREDIBLY IMPORTANT.

THE LAND BANK AND I MEAN EVEN AND WHEN THEY DO THAT ANALYSIS, I GUESS MY QUESTION IS THEY LOOK AT ALL THE LAND, NOT JUST THE LAND THAT'S AVAILABLE FOR SALE. RIGHT? THEY LOOK AT ALL THE LAND IN THE CITY AND SAY, IF ANY OF THIS COMES UP FOR SALE, LIKE YOU SHOULD BUY IT 100%.

YES. AND THAT'S WHERE THAT THAT ZONING PIECE, AGAIN, KIND OF LOOKING AT FIFTH STREET, FOR EXAMPLE, LIKE WE HAVE THE PROPERTIES THAT THE CITY OWNS, BUT THE OLD TOWN DISTRICT EXPANDS BEYOND EVEN JUST THOSE.

RIGHT? AND SO THERE, YOU KNOW, FUTURE PROPERTIES, THEY MIGHT REDEVELOP AND BECOME COMMERCIAL USES EVEN THOUGH THEY AREN'T RIGHT NOW.

AND SO JUST KIND OF STUDYING THAT, YOU KNOW, THE FINER POINT.

ANYTHING ELSE ON THE ZONING PIECE? NO. GOOD. SO REDEVELOPMENT AGAIN, TO YOUR POINT, MR. CHANDLER. THE PRIORITY AREAS, CATALYST PROJECTS WE'VE GOT AS PART OF THE COMPREHENSIVE PLAN, WE IN GOING EVEN BACK TO 2017, WE KIND OF HAD THOSE CATALYST AREAS WHERE WE'RE STUDYING THEM.

WHAT ARE THE RECOMMENDATIONS THAT WE CAN DO, LIKE TRUE PROJECTS THAT WE CAN KIND OF TACKLE, RIGHT, TO GET THE SITES MAYBE MORE READY FOR DEVELOPMENT, WHATEVER IT MIGHT BE.

INVESTMENT STRATEGIES KIND OF DOVETAILING INTO THAT.

[00:25:02]

POLICY AND PROGRAM OPPORTUNITIES. SO WE HAVE THE LOCAL BUSINESS GRANT PROGRAM.

ARE THERE OTHER PROGRAMS THAT WE COULD AND MAYBE IT'S EXPANDING THE LOCAL BUSINESS GRANT PROGRAM, OR JUST KIND OF LOOKING AT OTHER SUCCESSFUL OPPORTUNITIES TO HELP US ACCOMPLISH OUR GOALS? I'M THINKING MAYBE SPECIFICALLY ON HIGHWAY 78, PERHAPS THERE'S A DEMOLITION GRANT TYPE PROGRAM.

THAT'S ANOTHER. AND AGAIN, WE TAKE IT TO YOU ALL AND TO COUNCIL, OF COURSE, BUT MAYBE THERE'S GRANT FUNDING SPECIFICALLY ADMINISTRATIVE FOR DEMO PROJECTS THAT MEET A THRESHOLD. AND OF COURSE, YOU KNOW, FUNDING.

RIGHT. SO WHAT IS WHAT DOES THAT LOOK LIKE. CERTAINLY TO THE POINT THAT WAS MADE.

WE ARE. AND IT'S GOING TO BE EXTRA CRITICAL THAT THESE CONSULTANTS ARE NOT JUST TAKING A PLAN AND CHANGING OUT THE NAME OF THE CITY. LIKE, I WAS A COMPREHENSIVE PLANNER.

SO IT'S VERY IMPORTANT TO ME THAT THIS IS REFINED.

AND YOU NEVER DID THAT. IS IT JUST THE TEMPLATE THEY JUST PLUG IN? CITY OF SACHSE. CITY OF SACHSE WITH THE ONE. IT'S GOING TO BE VERY IMPORTANT TO.

TO ME, TO YOU ALL, TO THE COUNCIL, TO THE CITY MANAGER, THAT THIS IS A VERY UNIQUE PLACE WHERE TEN SQUARE MILES WERE LANDLOCKED LIKE WE ARE OUR CHALLENGES ARE OUR CHALLENGES AND OUR OPPORTUNITIES ARE OUR OPPORTUNITIES.

SO WE WANT THE PLAN TO CONTEMPLATE ALL OF THOSE THINGS.

OUR SALES TAX GENERATION, OUR AD VALOREM, ALL OF THESE THINGS NEED TO BE THROUGH THE LENS OF THE CITY OF SACHSE.

AND I'LL NOTE THIS ISN'T IN IN HERE, BUT KIND OF IN MY THE NARRATIVE THAT I'VE STARTED FOR THE PLAN I MY EXPECTATION WILL BE FOR WHOEVER GETS SELECTED ASSUMING THAT THE TIMELINES WORK OUT.

I WOULD LIKE FOR THIS PERSON TO SIT IN AT THE TAIL END OF THE COMPREHENSIVE PLAN STUFF.

ABSOLUTELY. YOU SHOULDN'T BE COMING IN LIKE IF YOU HAVEN'T READ THAT MATERIAL.

LIKE THAT'S A PROBLEM, RIGHT? WE HAVE THESE SOURCE DOCUMENTS THAT YOU CAN.

I MEAN, I THINK THAT WAS ONE OF MY QUESTIONS WHEN WE STARTED THIS IS ARE THEY GOING TO HAVE ANY OVERLAP OR ARE THEY GOING TO TALK TO EACH OTHER? THEY'RE GOING TO KNOW ANYTHING ABOUT WHAT'S GOING ON BECAUSE THEY'RE REALLY GOING ON AT THE SAME TIME.

YEAH. MY WORRY IS, IS THAT THEY'RE GOING TO GO IN DIFFERENT DIRECTIONS.

SO. YEAH. NO, I THINK THAT IT'S GOING TO BE HYPERCRITICAL.

AND YOU KNOW, AGAIN, LIKE I SAID, MY EXPECTATION IS WHETHER IT'S THROUGH THE ADOPTION PROCESS OR IF THEY'RE ABLE TO SIT AT SOME POINT, I WOULD LIKE FOR THERE TO BE SOME, SOME OVERLAP BETWEEN THE TWO.

TOURISM. LISTEN, I WORKED IN THE INDUSTRY FOR 17 YEARS.

I DON'T SEE IT. I DON'T I DON'T THINK WE SHOULD WASTE OUR TIME EVEN GOING DOWN THAT RABBIT HOLE. SO THIS IS THIS IS THIS IS AN INTERESTING ONE, AND ONE I THOUGHT WE MIGHT WANT TO TALK ABOUT FOR A SECOND.

TOURISM, RIGHT? SO OF COURSE, A TOURISM MASTER PLAN IN AND OF ITSELF WOULD BE A TOTALLY SEPARATE DOCUMENT.

BE ROBUST. WE DON'T HAVE HOTELS HERE, RIGHT? WE DON'T HAVE THE HOTEL OCCUPANCY TAX.

I SAW A LITTLE BIT ON THE BUDGET. SURPRISINGLY, YEAH. THERE IS THERE'S A LITTLE BIT FROM, YOU KNOW, VARIOUS LIKE I DON'T EVEN I DON'T EVEN KNOW.

BUT IT'S VERY SMALL SHORT TERM RENTAL SHORT TERM RENTALS.

IT'S LIKE 40 GRAND. YEAH. YEAH. NOMINAL TO SAY THE LEAST.

BUT I DO THINK IT'S WORTH EXPLORING WHAT THOSE FUTURE OPPORTUNITIES COULD BE RELATIVE TO.

IS IT SPORTS PROGRAMING OR BALL FIELDS, OR WHAT MIGHT HOTEL STANDARDS LOOK LIKE? I SUSPECT THAT AT SOME POINT SACHSE WILL GET A HOTEL.

AND THAT'S PROBABLY GOING TO HAPPEN ON LONG PGBT AT SOME POINT, I WOULD GUESS, MAYBE NOT.

I COULD BE WRONG. BUT, YOU KNOW, HOW DO WE HOW DO WE PROACTIVELY LOOK AT WHAT THAT COULD BE? OBVIOUSLY, AS A DESTINATION, WE KNOW. I MEAN, I THINK ALL OF US KNOW HISTORICALLY, YOU PROBABLY COMING TO SACHSE TO VISIT YOUR FAMILIES OR FOR BALLGAMES OR FOR SCHOOL, BUT HOW CAN WE KIND OF POSITION OURSELVES THROUGH THAT TOURISM LENS AGAIN, JUST LIKE THINKING WHAT THAT MIGHT LOOK LIKE.

AND I DON'T KNOW. AND THAT'S WHY WE WOULD ASK A CONSULTANT TO HELP US KIND OF THINK ABOUT THEM, TO SPEND TOO MUCH TIME ON IT. BECAUSE HONESTLY, IT'S JUST IT'S, YOU KNOW, WORKING IN THE INDUSTRY IS IT'S ALREADY TOUGH, EVEN WHEN YOU'RE IN A CITY THAT'S ADJACENT TO THE AIRPORT, NEVER MIND ONE THAT'S 50 MINUTES AWAY.

YOU KNOW WHAT I MEAN? IT'S NOT LIKE, CERTAINLY.

BUT I MEAN, HEY, IF YOU WANT TO EXPLORE IT, EXPLORE IT. I'M JUST SAYING DON'T MAKE THEM WASTE TOO MUCH OF THEIR TIME ON IT, BECAUSE I DON'T FEEL LIKE IT'S, YOU KNOW, UNTIL WE HAVE THAT, THAT DESTINATION THAT WE'RE ATTEMPTING TO CREATE ON FIFTH STREET.

[00:30:02]

LIKE YOU SAID, YOU JUST COME AS A TRANSIENT. YOU DON'T COME TO GO TO ALLSUP'S OR, YOU KNOW, DO ANYTHING LIKE THAT. SO I JUST LIKE THAT. THAT'S WHAT I'M SAYING.

IF YOU'RE GOING TO COME HERE, IT'S AT LEAST INTERESTING AND SOMETHING TO LOOK AT.

BUT THERE'S NOTHING LIKE WE DON'T HAVE A HISTORICAL SITE.

WE DON'T HAVE. MAYBE IF WE HAD THE OLD TRAIN STATION.

SURE. THAT WAS, YOU KNOW, BUILT HERE IN THE 1800S, BUT THERE'S JUST NOTHING TO WANT TO BRING PEOPLE INTO THE CITY.

AND I THINK SOME OF THAT, TOO, MIGHT BE. AND WE'LL GET IN THE NEXT SLIDE.

WE'LL TALK A LITTLE BIT ABOUT BRANDING AND OPPORTUNITY AND THINGS LIKE THAT. BUT YOU KNOW, WITH THE STATION, CERTAINLY WITH HERITAGE PARK, I THINK WE'RE GAINING MORE MOMENTUM.

OBVIOUSLY, WE DID THE PORTION OF HERITAGE PARK THAT WE DID WAS VERY MUCH FOCUSED ON THE PLAYGROUNDS.

IS IT STILL TOURISM? IF YOU JUST GET SOMEBODY FROM MCKINNEY TO COME DOWN AND EAT DINNER, IS THAT CONSIDERED? IS THAT TOURISM OR IS THAT SOMETHING ELSE? IF SOMEBODY'S SPENDING MONEY FROM OUTSIDE? YEAH, I THINK TOURISM IS COMING TO A PLACE INTENDING TO VISIT IT FROM FAR AWAY.

AND I JUST DON'T. YEAH. THE FAR AWAY PART I DON'T THINK IS REALLY VIABLE.

BUT THE NEARBY STUFF YOU COULD PROBABLY DO. YEAH, DEFINITELY.

AND I THINK WE ARE BECOMING A LOCAL DESTINATION AMONGST THE CITIES, ESPECIALLY WITH THE PARK, AND PEOPLE COME FROM ALL OVER TO COME TO THE 4TH OF JULY EVENT THAT WE HAVE ALL THESE THINGS AND TO VISIT OUR PARKS HERE IN THE CITY, BECAUSE WE HAVE REALLY GREAT PARKS. I THINK THAT WOULD BE THAT WOULD BE MORE OF THE NICHE AS OPPOSED TO LIKE SOMEBODY COMING FROM GERMANY TO VISIT SACHSE. HEY, YOU NEVER KNOW. I DID MEET PEOPLE IN BOSTON WHO KNEW THEY WERE LIKE SACHSE.

ALL RIGHT. MOST OF THE PEOPLE I TALK TO LIVE IN DFW DON'T EVEN KNOW HOW TO PRONOUNCE IT.

SO YEAH, IT'S A REAL TOWN. I ORDERED SOMETHING TO BE DELIVERED FROM A LOCAL SHOP AND THEY CANCELED IT, SAYING, NO, IT'S NOT A REAL TOWN. I'M LIKE, CAN YOU GOOGLE IT? THEY'RE LIKE, SORRY MA'AM, IT'S NOT. IT'S FRAUD.

WHY? WE NEED TO FOCUS ON TOURISM. THAT'S RIGHT.

BUT NO, I THINK IT'S AN EXCELLENT QUESTION. COUNCIL MEMBER AND MR. CHANDLER LIKE, I THINK OF IT MORE AS LIKE THOSE DAY TRIPS.

PERHAPS IT'S TAPPING INTO. FORGIVE ME, BUT INFLUENCERS IN THAT SORT OF LIKE WE HAVE SOME REALLY COOL MOMENTUM GOING ON HERITAGE PARK, CERTAINLY. AND WITH THE BALL FIELDS, OPPORTUNITIES FOR, YOU KNOW, DIFFERENT THINGS.

WHAT MIGHT THAT LOOK LIKE? BUT CERTAINLY IF YOU ALL ARE A BIT SKEPTICAL ABOUT THIS ONE I WOULD UNDERSTAND FOR THE USE OF TIME AND MONEY.

YES. DON'T SPEND A LOT ON IT. SO THEY'D HAVE TO PRESENT A REALLY CREATIVE, SERIOUS CASE THAT HERE'S WHY WE SPEND A LOT OF TIME.

GOTCHA. BECAUSE WE'RE, AGAIN, TEN SQUARE MILES. WE'RE LANDLOCKED WITH NOT 19.2.

AND MAYBE IT'S A THING FOR THE FUTURE. LIKE, MAYBE I JUST DON'T.

YOU CAN ALMOST GUARANTEE THAT SOMEBODY'S GOING TO COME BACK AND SAY THAT THE BALL FIELDS AT HERITAGE PARK NEED TO BE REDONE TO BE REGULATION SIZED SO THAT THEY CAN HOST TOURNAMENTS BECAUSE OF WHERE THE PARK IS AND THE DRAW THAT THAT IS, THE FACT THAT THEY'RE NOT REGULATION IS PROBLEMATIC.

AND I'M THINKING IT'S PROBABLY MORE THAT SORT OF DIRECTION IN THE PLAN THAN CONVINCING SOMEBODY FROM CALIFORNIA TO COME HERE ON VACATION. YEAH. NOT LOBBYING FOR A CONVENTION CENTER.

YEAH. OKAY. THAT THAT THAT I COULD SEE. I THINK THAT ASPECT OF IT, I HAVEN'T TALKED TO ANYBODY ABOUT THAT, BUT THAT'S MORE WHERE I THINK THIS IS PROBABLY GOING TO LAND IS VERY SPECIFIC, KIND OF ON THE GROUND, REAL STUFF, NOT FUTURE PI STUFF BECAUSE IT'S A LEGITIMATE PROBLEM OR OPPORTUNITY.

MAYBE IT IS A GREAT POINT. GRANTED, THIS IS FROM MY OWN PERSONAL EXPERIENCE AND VANTAGE POINT, BUT GOING BACK 20, 2025 YEARS AGO, THE FIRST I HEARD OF SACHSE WERE FRIENDS OF MINE THAT WERE COMING OUT HERE TO PLAY GOLF AT WOODBRIDGE.

SO WAY BACK IN THE DAY, SOMEBODY HAD TO HAVE THE FORESIGHT TO SAY, IF WE BUILD THIS GOLF COURSE MIGHT BE A LOT OF DEVELOPMENT THAT COMES AROUND IT.

MY, MY, MY, MY VERY FIRST THOUGHT WHEN I SAW TOURISM WAS, WHAT WOULD IT TAKE TO GET PEOPLE FROM COPPELL, MCKINNEY, ALL THE SURROUNDING CITIES TO COME TO SACHSE? AND IT WOULD BE SOMETHING LIKE THAT. LIKE WE HAVE PICKLEBALL AT ONE OF THE AT THE JK SACHSE PARK NOW, RIGHT? SO LIKE THOSE KIND OF THINGS THAT I MEAN, I'M THINKING BACK 25 YEARS AGO, BUT THERE WAS LIKE THE CHASE OAKS GOLF COURSE IN PLANO OR THERE WAS WOODBRIDGE. AND SO MY FRIENDS PREFERRED TO GO TO WOODBRIDGE.

AND IF I'M A SACHSE BUSINESS, I DON'T CARE IF MY CUSTOMERS HANDING ME A $20 BILL AND THEY'RE FROM BOSTON OR THEY'RE FROM GARLAND, LIKE, I JUST WANT THE $20 SO THAT I MEAN, THAT'S HOW I'M LOOKING AT IT.

I WOULD THINK THERE'S SOME OPPORTUNITY THERE FOR.

SOMEWHERE IN THE COLLIN COUNTY NORTH DALLAS COUNTY AREA, THERE IS AN ATTRACTIONS INTEREST FROM THE PUBLIC THAT'S NOT CURRENTLY BEING FILLED.

[00:35:09]

YEAH, AN OVERNIGHT STAY. AND I DON'T REALLY THERE'S NOWHERE TO STAY EXCEPT AN AIRBNB.

AND I HAVE DIRECT ACCESS TO THE AIRBNB DATA FOR THE CITY, AND THERE'S NOT MANY.

AND THEY SIT VACANT MOST OF THE TIME. SO THAT'S ALL I WOULD SAY.

CERTAINLY. AND I JUST I ABSOLUTELY WHAT YOU'RE SAYING, LIKE, LET'S BUILD A PICKLEBALL COURT.

LET'S HAVE PEOPLE COME FROM WYLIE AND MCKINNEY AND EVERYWHERE ELSE BUT FROM NORTH DAKOTA.

NO, I DON'T SEE IT. CERTAINLY IT IS WARMER HERE.

CERTAINLY. GO AHEAD. THANK YOU. NO, I THINK I THINK I'M I THINK I'M CLEAR.

AND A TWEAK OF THAT. MAYBE, MAYBE THERE'S SOME MERIT.

MAYBE AS, LIKE, MAYBE THE BULLET IS AS A DESTINATION, AS A LOCAL DESTINATION, LOCAL DESTINATION, DAY TRIPS, MORE OF THAT FOCUS. AND, YOU KNOW, YOU CAN DRIVE THREE HOURS EVEN STILL, LIKE, YOU KNOW, PEOPLE THAT LIVE IN DALLAS WILL DRIVE THREE HOURS TO AUSTIN, SOMETHING LIKE THAT. I STILL DON'T CONSIDER TOURISM. THAT'S GOTCHA. MORE LIKE, YES, GO FOR THE DAY. YEAH, I THINK THAT'S I AND I APPRECIATE YOUR PERSPECTIVE AS SOMEBODY WHO KIND OF IS IN THIS, IN THIS WORLD DID IT FOR A LONG TIME. COOL. WE CAN CERTAINLY COME BACK TO THIS. I'LL GO ALONG TO THE NEXT SLIDE, BUT SO BRANDON OPPORTUNITY YOU KNOW DIFFERENTIATING OURSELVES AND KEEPING SACHSE A LOT OF WHAT WE DO I THINK WE HAVE A STRENGTH OF OURS IS OUR MARKETING PIECE.

BUT YOU KNOW, IS THERE A MORE ROBUST STRATEGY THAT WE CAN DEPLOY.

LIKE A COMMUNICATIONS CALENDAR THAT WE CAN BETTER DEFINE KIND OF, YOU KNOW, UNDERSTANDING WHERE THOSE NICHE OPPORTUNITIES MIGHT BE TO REALLY SET OURSELVES APART, POTENTIALLY LOOKING AT. AND I'M JUST THINKING ABOUT, YOU KNOW, ADVERTISING DOLLARS, LIKE, WHERE'S THE BEST OPPORTUNITY FOR ROI ON ADVERTISING AND THAT SORT OF THING.

AND THEN, OF COURSE, MAYBE THE MOST IMPORTANT PIECE OF THIS IS THE IMPLEMENTATION.

SO AGAIN, THE PRIORITIZATION, THE SMART GOALS AND OBJECTIVES, STRATEGIES TO DETERMINE THE RETURN ON CITY INVESTMENT, DEVELOPMENT OF METRICS AND KPIS OR KEY PERFORMANCE INDICATORS.

COST TO IMPLEMENT THE PLAN. AND THEN IDEALLY SOME PRELIMINARY WORK PLAN DEVELOPMENT.

SO REALLY KIND OF PUTTING TOGETHER AGAIN AS I SAID THAT 3 TO 5 YEAR PLAN OF HERE ARE THE THINGS THAT WE'RE GOING TO TACKLE.

AND HERE IS HOW WE CAN REPORT OUT ON THE SUCCESSES AND DEVELOPING SOME TRUE, RELEVANT METRICS TO TO UNDERSTAND KIND OF WHAT THAT THAT IMPACT HAS BEEN RELATIVE TO OUR EFFORTS.

SO THAT IMPLEMENTATION PIECE OF COURSE, BEING HYPER CRITICAL ELEMENT OF THIS, I THINK, FOR YOU ALL HAVE STRESSED THAT IN THE PAST AS WELL.

SO HERE IS THE POTENTIAL TIMELINE AND HIGHLIGHTING THE PROCESS.

SO HERE WE ARE THIS EVENING PRESENTING TO YOU ALL ABOUT THE SCOPE.

ECONOMIC DEVELOPMENT STRATEGIC PLAN RFQ POTENTIALLY VERY END OF JANUARY.

VERY BEGINNING OF FEBRUARY. RELEASED SUBMITTAL DEADLINE BEING SOME POINT VERY LATE FEBRUARY EARLY MARCH THE CONTRACT AWARD THE PLAN KICKOFF AND THEN OF COURSE JUST KIND OF SPECULATING HERE BUT BUT PROJECT COMPLETION AS WE DID WITH THE COMPREHENSIVE PLAN, WE WOULD RETURN TO YOU ALL WITH A MORE REFINED CALENDAR IN TIMELINE AFTER CONSULTANT SELECTION AND WE I CAN COME BACK TO THIS, BUT JUST TO KIND OF HIGHLIGHT WHAT THOSE NEXT STEPS ARE, ADD A LITTLE BIT OF DEFINITION.

SO GET THE FEEDBACK FROM YOU ALL. AGAIN WE'VE TALKED A LITTLE BIT, BUT IF THERE'S ANYTHING ELSE THAT WE'VE MISSED OR SHOULD HIGHLIGHT REFINING THAT SCOPE OF WORK, AND TO THE EXTENT YOU KNOW THAT THERE ARE EDITS OR TWEAKS GETTING ALL OF ALL OF THAT PUT INTO THE RFQ, POSTING IT AS MENTIONED, AND BEGINNING THAT CONSULTANT INTERVIEW PROCESS AND SELECTION.

SO WE'LL HAVE A SCORING CRITERIA AND PROCESS.

WE'LL SCORE THE SUBMITTALS FOR SELECTING WHO WE'D LIKE TO BRING IN FOR ACTUAL INTERVIEWS.

[00:40:01]

SO THEN YOU WOULD START WE WOULD BEGIN INTERVIEWING, AND WE WOULD COME TO YOU ALL WITH A RECOMMENDATION FOR A CONSULTANT.

AND I WOULD ASK FOR APPROVAL TO NEGOTIATE AND EXECUTE A PROFESSIONAL SERVICES AGREEMENT.

NOW WE KNOW THAT THERE'S A AMOUNT THAT'S BEEN BUDGETED 150,000 WAS BUDGETED FOR THE ECONOMIC DEVELOPMENT STRATEGIC PLAN.

AND SO WE CERTAINLY KNOW WE'RE NOT EXCEEDING THAT AMOUNT.

BUT WHAT I WOULD BE ASKING FOR IS SOMETIME BETWEEN CONSULTANT SELECTION AND ACTUALLY EXECUTING AN AGREEMENT, THERE'S THAT THAT FURTHER REFINEMENT OF WHAT THEY'LL DO AND THEIR KIND OF THEIR TIMELINES AND GANTT CHARTS AND ALL THAT SORT OF THING.

AND WE'D COME BACK AND ASK FOR APPROVAL TO EXECUTE A CONTRACT.

SO THIS IS VERY SIMILAR TO HOW THE PLAN, THE COMPREHENSIVE PLAN PROCESS WENT.

DO THEY SO AN RFQ VERSUS AN RFP. TELL ME WHY.

I MEAN WHY WOULD YOU DO AN RFQ VERSUS JUST AN RFP.

SO RFQ AGAIN IT'S MORE ABOUT BRINGING IN PEOPLE TO SPEAK TO THEIR QUALIFICATIONS, THEIR EXPERIENCES.

WE SORT OF HAVE SOME QUESTIONS THAT LIKE WHAT ARE YOUR REFERENCES? WHAT HAVE YOU DONE? WHAT HAVE YOUR LAST, YOU KNOW, COUPLE OF YEARS WORTH OF PROJECTS AND SO FORTH.

WHEREAS A REQUEST FOR PROPOSALS IS PROPOSALS IS GOING TO BE MUCH MORE OF A SPECIFIC LIKE YOU THINK ALMOST MORE FOR LIKE PUBLIC WORKS TYPE CONSTRUCTION PROJECTS.

OKAY. LIKE GOING TO BID. IT'S LIKE A VERY SPECIFIC THEY'RE COMING TO YOU WITH A PROPOSAL.

THIS IS WHAT WE'RE SAYING. IT'S GOING TO COST.

WE HAVE OUR SCOPE. BUT I WOULD PREFER FOR US TO BE ABLE TO WORK A LITTLE BIT WITH THE CONSULTANT TO BETTER REFINE THAT, AND THEN KIND OF ESTABLISH WHAT THAT PRICE WOULD BE.

COME BACK TO YOU AND SAY, HERE'S WHAT THEY'RE SAYING. IT'S GOING TO COST. AND WE ASK FOR AUTHORIZATION SO THEY CAN LINE ITEM.

HERE'S THIS ASPECT. WHAT THE COST IS. HERE'S THIS ASPECT.

HERE'S WHAT THE COST IS TO DO THESE THINGS SO WE CAN SAY NO, GO BACK TO THE TOURISM.

JUST BECAUSE IT'S EASY TO SAY, YOU KNOW WHAT YOU'RE SAYING FOR THAT, FOR THAT ASPECT OF IT COSTS THIS MUCH.

WE SAY NO, CUT THAT OUT. DON'T WORRY ABOUT THAT PIECE.

LET'S GO ON TO SOMETHING ELSE THAT THAT'S IS THAT KIND OF HOW YEAH, THAT'S NOT THEIR STATEMENTS OF QUALIFICATION WON'T HAVE IT DOESN'T HAVE THAT SPECIFICITY.

ONCE WE PICK SOMEBODY THEN RIGHT. YEAH. AND THEY MIGHT.

THEN THEY'RE ABLE TO LINE IT OUT AND SAY, YEAH, DO THIS, DO THIS, DON'T DO THAT.

YEAH. IF THEY'RE LIKE, YOU KNOW, 30% OF OUR PROPOSAL IS TOURISM.

WHOA. LIKE LET'S TALK, YOU KNOW, LIKE LET'S FIX THAT. WHEREAS WITH THE REQUEST FOR PROPOSALS LIKE THAT'S WHAT THEY COME WITH IN WITH THAT'S WHAT THEY'RE PROPOSING.

AND WE'RE A LITTLE BIT MORE LIMITED TO WE'RE NOT REALLY NEGOTIATING SCOPE.

RIGHT. OKAY. SO THE RFQ I THINK AGAIN WAS, WAS WE HAD A GREAT EXPERIENCE WITH THE COMPREHENSIVE PLAN PROCESS AND THAT WOULD BE MY RECOMMENDATION. OKAY. SO THAT'S IT FOR THIS THIS SLIDE DECK.

BUT HAPPY TO GO OVER ANY ANYTHING THAT YOU ALL WOULD LIKE.

JUST A QUICK QUESTION. DO WE HAVE ANY BUSINESS BREAKFAST MEETINGS SCHEDULED FOR IN THE NEAR FUTURE? THAT'S A GREAT QUESTION. NOT ON THE BOOKS OFFICIALLY, BUT WE'VE STARTED INTERNALLY DISCUSSING IT.

OKAY. YEAH. THAT WAS A REALLY GREAT EVENT THAT MORNING.

LIKE TO DO THAT AGAIN? YEAH, I THINK SO. YEAH.

IS IT, IS IT NORMAL THAT IT TAKES A FULL YEAR TO DO A PLAN LIKE THIS? BECAUSE THAT'S WHAT WE'RE LOOKING ONCE THEY'VE SELECTED IT AGREED TO IT. IS THAT IS THAT A I WOULD, I WOULD ASSUME SO A YEAR TO DO ALL OF THE, THE DATA GATHERING AND FACT FINDING AND THAT'S THE AMOUNT OF TIME EXPECTATION THAT I WOULD LIKE FOR YOU ALL TO, TO HAVE GOING INTO IT.

AND I DON'T THINK IT'S GOING TO TAKE LONGER THAN THAT. OKAY.

CERTAINLY IF IT HAPPENS QUICKER AND WE CAN, BUT THAT'S ALSO SOMETHING THAT WE CAN DISCUSS DURING THE CONSULT BECAUSE THEY'RE GOING TO SAY, OKAY, HERE'S OUR BANDWIDTH, HERE'S OUR, HERE'S THE PROJECTS THAT WE HAVE, HERE'S OUR CAPACITY, OUR PROJECT MANAGERS, THIS COMMITTED TO OTHER THINGS.

AND SOMEBODY MIGHT COME IN AND SAY, THIS IS GOING TO BE OUR THING.

LIKE WE'RE LIKE WE'RE GOING TO FOCUS ON THIS. AND THAT'S THEIR SELLING POINT IS HOW QUICKLY THEY CAN DO IT.

AND THAT'S SOMETHING WE CAN CERTAINLY WEIGH IN TERMS OF SCORING, BUT I WOULD ASSUME A YEAR JUST TO BE SAFE.

WELL, I THINK IF YOU GO BACK WHAT IS IT, 1 OR 2 SLIDES, ONE MORE THEIR IMPLEMENTATION, IF THEY CAN GIVE US AND HELP US WITH THE PRIORITIZATION METRICS FOR MEASURING PERFORMANCE, FIGURING OUT OPTIONS AS WAYS WE CAN USE LAND,

[00:45:09]

KIND OF. IN OUR LAST JOINT MEETING, IT WAS THE QUESTION OF ONE VERSUS THE OTHER.

WHAT'S THE DIFFERENCE IN REVENUE TO THE CITY THAT THAT'S THE KIND OF THING THAT HELPS US TO SAY, ALL RIGHT, THAT'S WHERE WE CAN FOCUS TIME AND EFFORT.

AND SO IF THEY CAN PROVIDE THAT. AND I THINK THAT COMES ONCE WE SELECT SOMEBODY AND SAY, THIS IS WHAT WE WANT BECAUSE WE SEE WHAT YOUR QUALIFICATIONS ARE, WHAT YOU CAN DO, HOW LONG YOU DO IT. BUT JUST MAKE SURE THIS IS WHAT WE'RE GOING TO COME WITH. THAT I THINK THEN GIVES YOU WHAT YOU NEED AND GIVES STAFF EVERYBODY WHAT THEY NEED TO SAY. ALL RIGHT. LET'S MOVE FORWARD WITH DEVELOPMENT.

CERTAINLY. OKAY. ANY OTHER QUESTIONS? OKAY.

ALL RIGHT. LET'S GET MOVING ON IT. OKAY. SO AGAIN I WILL JUST MAKE THE TWEAKS.

LET'S SAY CERTAIN THINGS OKAY. MAKE THE TWEAKS AND GET EVERYTHING INTO THE RIGHT FORMAT.

AND WE'LL LOOK TO MAKE HASTE. LET'S DO IT. THAT WASN'T THAT WASN'T IT WASN'T AN ACTION ITEM.

SO. YEAH. OKAY. ALL RIGHT. SO ITEM E, EXECUTIVE SESSION, ITEM E ONE, THE ECONOMIC DEVELOPMENT CORPORATION SHALL CONVENE IN EXECUTIVE SESSION

[E. Executive Session]

ECONOMIC DEVELOPMENT DELIBERATIONS DELIBERATE THE OFFER OF A FINANCIAL OR OTHER INCENTIVE RELATING TO THE DEVELOPMENT OF A PROJECT, GENERALLY LOCATED ALONG RANCH ROAD AND HIGHWAY 78 FOR PROJECT YELLOWSTONE, AND WE WILL CONVENE AN EXECUTIVE SESSION AT 6:50.

YES. ALL RIGHT. DO I NEED TO ANNOUNCE THAT RECONVENING TIME? WE RECONVENE OUR MEETING BEGINNING AT 7:47. AND COMING OUT OF EXECUTIVE SESSION, THERE IS NO THERE ARE NO ACTIONS. THERE IS NO VOTE OR ANYTHING NEEDS TO HAPPEN AS A RESULT OF THE EXECUTIVE SESSION.

SO WITH THAT WE'LL GO TO ITEM G, WHICH IS ADJOURNMENT AT 7:47.

AND WE'RE DONE. THANK YOU VERY MUCH. THANK YOU.

* This transcript was compiled from uncorrected Closed Captioning.