Aug 14, 2025 Economic Development Corporation Meeting

>> THAT'S GOOD. WELL, LET'S GO AHEAD GET STARTED.

[A. Meeting Opening]

[00:00:02]

TODAY IS THURSDAY, AUGUST 14TH, AND THE MEETING CALLED TO ORDER AT 6:01 P.M. WE'LL BEGIN WITH ITEM 2, THE INVOCATION PLEDGE OF ALLEGIANCE.

IF YOU'LL PLEASE STAND AND JOIN ME.

WE'LL DO THE INVOCATION FIRST AND THEN PLEDGE OF ALLEGIANCE.

OUR DEAR FATHER IN HEAVEN, WE'RE GRATEFUL FOR THE OPPORTUNITY TO MEET TOGETHER AS AN ECONOMIC DEVELOPMENT CORPORATION BOARD.

WE'RE GRATEFUL FOR THE OPPORTUNITIES IN THE WONDERFUL CITY THAT WE LIVE IN.

GRATEFUL FOR THE MANY PEOPLE THAT SERVE US, AND ASK YOU THAT YOU BLESS OUR FIRST RESPONDERS, OUR CITY STAFF, OUR CITIZENS, AND THOSE THAT WORK AND PASS THROUGH OUR CITY, PLEASE.

BLESS ALL AND WATCH OVER, ESPECIALLY OUR FIRST RESPONDERS, PLEASE.

BLESS US AS WE CONTINUE TO DO THE RIGHT THINGS TO HELP OUR CITY GROW AND TO THRIVE AND TO ATTRACT WONDERFUL CITIZENS AND WAYS TO HELP THE CITY GROW.

PLEASE, BLESS US AS WE BE MINDFUL OF NOT ONLY OURSELVES AND OUR INTERESTS, BUT ALSO THOSE OF THE ENTIRE CITY OF SACHSE.

WE GIVE YOU THANKS FOR ALL THAT WE HAVE IN OUR LIVES AND FOR THE ABUNDANCE THAT WE ENJOY, AND WE SAY THESE THINGS IN JESUS NAME.

AMEN. IF YOU JOIN ME IN THE PLEDGE OF ALLEGIANCE.

>>

>> THANK YOU VERY MUCH. WE'LL NOW MOVE TO ITEM B, PUBLIC COMMENT.

THE PUBLIC IS INVITED TO ADDRESS THE BOARD REGARDING ANY TOPIC NOT ALREADY ON THE AGENDA FOR ACTION OR PUBLIC HEARING.

COMMENTS REGARDING THIS CONSENT AGENDA OR ANY DISCUSSION, ONLY ITEMS ON THE AGENDA MAY BE ADDRESSED DURING THE PUBLIC COMMENTS SECTION.

THE TIME IS LIMITED TO THREE MINUTES PER SPEAKER.

A PUBLIC COMMENT CARD SHOULD BE PRESENTED TO THE ACTING SECRETARY PRIOR TO THE MEETING.

ACCORDING TO THE TEXAS OPEN MEETINGS ACT, THE BOARD IS PROHIBITED FROM DISCUSSING ANY ITEM NOT POSTED ON THE AGENDA, BUT WILL TAKE COMMENTS UNDER ADVISEMENT.

WOULD ANYBODY LIKE TO ADDRESS THE BOARD AT THIS TIME, OR DO WE HAVE ANYTHING THAT CAME IN ELECTRONICALLY? IF NOT, WE'LL MOVE ON TO ITEM C, THE CONSENT AGENDA.

[C. Consent Agenda]

THE BOARD WILL ACT UPON THESE ITEMS WITH ONE MOTION.

THERE WILL BE NO SEPARATE DISCUSSIONS OF THESE ITEMS UNLESS A BOARD MEMBER REQUESTS THE ITEMS BE REMOVED FROM THE CONSENT AGENDA.

IF YOU HAVE COMMENTS RELATED TO THE ITEMS ON CONSENT AGENDA, PLEASE ADDRESS THEM IN PUBLIC COMMENTS SECTION OF THE MEETING.

ITEM C1, APPROVE THE JUNE 26, 2025 MEETING MINUTES.

ACCEPT NUMBER 2, ACCEPT THE MONTHLY REVENUE EXPENDITURE REPORT FOR THE PERIOD ENDING MAY 31, 2025.

ITEM 3, ACCEPT THE QUARTERLY INVESTMENT REPORT FOR THE QUARTER ENDING MARCH 31, 2025.

DO ANY OF THE BOARD MEMBERS WANT TO REMOVE ANY ITEMS FROM THE CONSENT AGENDA?

>> NO.

>> IF NOT, THEN I WILL ENTERTAIN A MOTION FROM THE BOARD.

>> I MOTION TO APPROVE THE CONSENT AGENDA AS IT IS.

>> I HAVE A MOTION FROM CHINELO. DO I HAVE A SECOND?

>> I'LL SECOND.

>> I HAVE A SECOND FROM KRISLEIGH.

NINE VOTE, AS SOON AS SHE GETS IT UP FOR US.

THAT MOTION PASSES UNANIMOUSLY 6-0.

YOU KNOW WHAT? I DIDN'T SEE THE SECOND PAGE.

THERE'S ONE OTHER ITEM, SO LET ME GO BACK ON THIS CONSENT AGENDA.

THERE'S A FOURTH ITEM ON ANOTHER PAGE.

I DID NOT SEE THAT. I GUESS TO MAKE IT CLEAR, CAN WE DO THAT ONE SEPARATE, OR DO WE NEED TO READ ALL FOUR OF THEM?

>> NUMBER 4 ON THE CONSENT AGENDA?

>> CAN I PUSH THAT TO THE NEXT MEETING?

>> YOU CAN PUSH TO THE NEXT MEETING OR THE MOTION WAS TO APPROVE THE CONSENT AGENDA AS PRESENTED.

THREE OF THE FOUR WERE READ THOUGH.

>> YES. THREE OF FOUR WERE READ, IT'S ONLY THE LAST ONE.

>> JUST READ IT. >> I'LL JUST READ THE FOURTH ONE.

THE FOURTH ONE BEING, ACCEPT THE MONTHLY REVENUE EXPENDITURE REPORT FOR THE PERIOD ENDING JUNE 30, 2025.

WITH ALL FOUR OF THOSE, LET ME ENTERTAIN A NEW MOTION SO I MAKE SURE WE GOT THAT CORRECT. SAME?

>> YES. I MOTION TO APPROVE THE CONSENT AGENDA AS IS, ITEMS ONE THROUGH FOUR.

>> ONE THROUGH FOUR. THANK YOU.

>> I SECOND.

>> AND A SECOND.

YEAH, WE'LL LET YOU DO IT AGAIN.

THERE IT IS. THANK YOU.

THAT ITEMS PASSES UNANIMOUSLY. THANK YOU VERY MUCH.

[00:05:05]

ITEM D1, ACTION ITEMS. ACTION ITEMS FOR THE BOARD DISCUSSION AND CONSIDERATION FOR ACTION.

PRESIDING OFFICER WILL INVITE COMMENTS BEFORE THE BOARD VOTES.

COMMENTARY CARD SHOULD BE GIVEN TO THE ACTING SECRETARY PRIOR TO THE START OF THE MEETING.

ITEM D1 IS CONSIDERED

[1. Consider the Sachse Economic Development Corporation FY 2025-2026 Budget.]

I'LL TURN THAT TO TORY JARED.

I KNOW THERE'S SOME SLIDES THAT ARE THERE AS WELL TO WALK THROUGH.

>> YES, SIR. THANK YOU, MR. PRESIDENT.

THIS SHOULD BE A PRETTY QUICK PRESENTATION.

I'LL HIGHLIGHT SOME OF THE CHANGES FROM THE PREVIOUS BOARD MEETING.

HIGHLIGHT REVENUES AND EXPENDITURES, AND THEN, OF COURSE, THIS IS A REQUESTED ACTION ITEM, SO WE WILL BE REQUESTING A VOTE.

I'LL JUST SHOW YOU ALL THE BUDGET CALENDAR, JUST FOR REFERENCE.

THERE WERE A FEW CHANGES, HIGH LEVEL CHANGES FROM THE PREVIOUS BUDGET WORKSHEET THAT WAS INCLUDED IN THE PACKET ON 618.

YOU CAN SEE THAT THE REVENUES PROJECTION THAT OUR FINANCE TEAM DOES EACH YEAR WAS REDUCED BY $25,000.

JUST TRYING TO GET THAT PROJECTION AS CLOSE AS ACTUAL AS WE CAN, SO JUST LOOKING AT TRENDS OVER TIME.

THAT WAS REDUCED A LITTLE BIT.

FROM AN EXPENDITURE'S STANDPOINT, YOU CAN SEE THE SUMMARY OF CHANGES BELOW WITH THE BULLET POINTS HIGHLIGHTS THESE, SO I'LL FOCUS THERE ON THAT.

BUT WE DID REMOVE AND WE DISCUSSED THIS LAST TIME, BUT THE $23,233 TRANSFER OUT FOR THE VEHICLE PURCHASE, THAT WAS JUST ACCIDENTALLY INCLUDED PREVIOUSLY.

THAT VEHICLE HAS ALREADY BEEN PAID FOR. WE STRUCK THAT.

WE DID REMOVE $75,000 FOR THE WAY FINDING PLAN AS A TRANSFER OUT FOR CAPITAL PROJECTS.

THIS IS SOMETHING THAT WE HAD DISCUSSED MOVING A PORTION OF OUT INTO A SEPARATE FUND, AND WHAT WE DECIDED TO DO INTERNALLY IS WHEN WE DO WANT TO PURSUE THIS PROJECT, WE WOULD JUST APPROACH IT THROUGH A BUDGET LINE LIKELY JUST FOR THE FULL AMOUNT.

IF THERE WAS TO BE SOME COORDINATION WITH THE GENERAL FUND, WE WOULD ADDRESS THAT AS A BUDGET LINE, OR WE COULD JUST COME AND DO A BUDGET AMENDMENT TO USE FUND BALANCE.

THIS IS JUST SOMETHING WITH THE ECONOMIC DEVELOPMENT STRATEGIC PLAN.

GOING ON NOW, THERE'S PROBABLY NOT GOING TO BE CAPACITY FOR THAT IN FY '26 ANYWAY.

THIS IS BASICALLY JUST REMOVING THAT, SET ASIDE.

THE NEXT TWO RELATE TO THE COMPENSATION STUDY SUPPLEMENTAL REQUEST.

THE CITY OF SACHSE IN THE CITY MANAGER'S PROPOSED BUDGET INCLUDES ONE SUPPLEMENTAL REQUEST FOR A COMPENSATION STUDY OF WHICH A PORTION OF THAT WOULD IMPACT THE ECONOMIC DEVELOPMENT FUND IN TERMS OF THE LINE, I BELIEVE IT'S 41, THE WAGES AND SALARIES.

AS YOU INCREASE COMPENSATION, THERE'S OTHER INCREASES RELATIVE TO HEALTH CARE AND OTHER THINGS OF THAT SORT.

HOLISTICALLY, THAT IMPACT IS A LITTLE BIT DIFFERENT ABOUT $8,000, I BELIEVE, FROM WHAT WAS PREVIOUSLY SHOWN.

THEN ALLOCATED OVERHEAD.

WE'VE GOTTEN INTO THIS IN THE PAST, BUT OUR ALLOCATED OVERHEAD IS ESSENTIALLY WHAT WE TRANSFER OUT TO ACCOUNT FOR OUR USE OF OTHER CITY SERVICES.

FOR EXAMPLE, THE FINANCE DEPARTMENT, HUMAN RESOURCES, THEY ALL HELP US WITH OUR DAY TO DAY THINGS, AND SO WE TRANSFER A PORTION OF OUR BUDGET EACH YEAR INTO ALLOCATED OVERHEAD, AND BECAUSE OF THE COMPENSATION STUDY, THERE WAS NATURALLY AN INCREASE TO THAT ALLOCATED OVERHEAD.

THE CITY MANAGER'S PROPOSED BUDGET WILL GO TO CITY COUNCIL.

THE COMPENSATION STUDY WAS THE ONE SUPPLEMENTAL THAT WAS INCLUDED, AND SO NOT BEEN ADOPTED YET, BUT WE'RE STILL SEEKING ACTION FROM YOU ALL AS THOUGH THAT SUPPLEMENTAL REQUEST WERE GOING TO BE APPROVED.

THIS IS JUST AN UPDATE TO A SLIDE WE SAW LAST TIME.

AGAIN, JUST THE REVENUES AND EXPENDITURES SHOWING YOU THE '23 ACTUALS, '24 ACTUALS, AND THEN WHAT WAS PROJECTED FOR FY 2026, AND THEN WHAT IS ACTUAL THROUGH FY 2026.

YOU CAN SEE FROM A REVENUE STANDPOINT THERE, WHAT'S INCLUDED, AGAIN, SALES TAX, THE GIST GRANT, AND THEN INTEREST INCOME IS STILL PROJECTED TO BE PRETTY HIGH.

THE REVENUES, LESS EXPENDITURES, YOU CAN SEE THAT THAT DELTA IS MINUS 297,628.

AGAIN, THIS IS LIKELY OR MOSTLY DUE TO THE FACT THAT WE BUDGET FOR OUR INCENTIVES.

[00:10:04]

IN FY '25 THIS FISCAL YEAR, WE'VE PAID OUT A LOT OF INCENTIVES, AND SO THAT'S WHY YOU CAN SEE THAT DELTA THROUGH 8,425 ALREADY AT 206,000.

>> BUT THOSE ARE ACTUAL THAT'S NOT PROJECTED?

>> THAT'S ACTUAL.

>> YES.

>> YEAH. CORRECT. THEN, AGAIN, JUST TO REFERENCE THE EDC'S FUND BALANCE AS OF 8/4 WAS ABOUT SIX MILLION, ESSENTIALLY, NOT INCLUDING LAND ASSET.

THAT'S WHERE WE'RE AT.

FROM A FUND BALANCE STANDPOINT, SO WHEN WE SAY GOING INTO FUND BALANCE, WE REFER TO PULLING FROM THAT AMOUNT.

NO OTHER CHANGES TO THE LINE ITEMS. MOST OF THE CHANGES WERE DUE TO THE COMP STUDY, AS MENTIONED, AND THEN JUST SOME HOUSEKEEPING TYPE STUFF.

REQUESTING APPROVAL OF THE FY 2025-'26 BUDGET.

I'LL SHOW THIS SLIDE, AGAIN, WE'VE SEEN THE BUDGET A COUPLE OF TIMES.

MOST RECENTLY, THE MAYOR WAS AT CANE ROSSO FOR A REALLY NEAT ENGAGEMENT EVENT WHERE THEY INVITED THE PUBLIC TO COME AND ASK THEIR QUESTIONS IN A CASUAL SETTING.

THE BUDGET & BEVS EVENT WAS HOSTED ON AUGUST 7, SO HERE WE ARE, EDC BOARD APPROVAL AND THEN IT'LL GO TO CITY COUNCIL ON AUGUST 18TH.

THEY'RE GOING TO SEE THIS HERE VERY SOON AS WELL.

THAT CONCLUDES MY PRESENTATION.

IF THERE'S ANY QUESTIONS, I'D BE HAPPY TO [OVERLAPPING].

>> QUESTIONS, COMMENTS FROM THE BOARD? JUST TO MAKE SURE OFFICIALLY COMMENTS FROM ANYBODY IN FRONT OF US.

PEOPLE IF THEY'RE WATCHING VIRTUALLY, THEY CAN'T, THERE'S NO WAY FOR THEM TO COMMENT, CORRECT? THEY'D HAVE TO SEND SOMETHING IN TO US.

>> RIGHT. YES.

>> WELL, IF THERE AREN'T ANY COMMENTS, THEN WE'LL ENTERTAIN MOTIONS RELATED TO THE BUDGET.

>> I MOTION TO APPROVE THE SACHSE ECONOMIC DEVELOPMENT CORPORATION FY 2025-2026 BUDGET AS PRESENTED.

>> I HAVE A MOTION.

DO I HAVE A SECOND?

>> I'LL SECOND THAT.

>> OKAY. WE HAVE A SECOND. WE CAN VOTE.

>> IS THAT MR. BELL WHO SECONDED?

>> YES. SORRY, I SHOULD HAVE SAID THE CITY CITIZEN NAME.

THAT MOTION PASSES UNANIMOUSLY.

NOW IF YOU GO TO DISCUSSION ITEMS, DO WE HAVE THE CONSULTANTS ON? THEY ARE THERE? THEY'RE READY? ITEM E, DISCUSSION ITEMS. THESE ITEMS FOR THE BOARD AND STAFF TO DISCUSS AS NEEDED, COMMENTS ON DISCUSSION ITEMS SHOULD BE ADDRESSED IN THE PUBLIC COMMENTS SECTION OF THE MEETING.

ITEM E1, RECEIVE AN UPDATE AND DISCUSS

[1. Receive an update and discuss the ongoing development of the Sachse Economic Development Strategic Plan.]

AGAIN, THIS WILL BE VIRTUAL.

THEY'RE HERE WITH US I THINK VIA ZOOM.

JERRY, I'LL TURN TO YOU TO INTRODUCE THEM, WE'LL GET THEM ON THE SCREEN AND GO FROM THERE.

>> THANK YOU, MR. PRESIDENT. EXCITED TO BRING THIS ITEM TO YOU ALL, THE ECONOMIC DEVELOPMENT STRATEGIC PLAN.

I WILL HAVE JUST A FEW VERY BRIEF REMARKS, AND THEN WE'LL TURN IT OVER TO OUR CONSULTANTS, STEVEN PETTIGO, AND LAURA HUFFMAN.

YOU'VE CHATTED WITH THEM IN THE PAST, AND SO WE'RE EXCITED TO HAVE THEM HERE JOINING US VIRTUALLY.

JUST A COUPLE, LIKE I SAID, QUICK SLIDES, I'LL PROVIDE A BRIEF BACKGROUND FOR SOME CONTEXT ON WHERE WE'RE AT WITH THIS PROJECT, AND THEN TURN IT OVER.

>> STEVE AND LAURA, YOU GUYS CAN HEAR US OKAY? GIVE A THUMBS UP, JUST SO WE KNOW YOU'RE HEARING US.

>> YEAH, WE CAN HEAR YOU FINE.

YOU GUYS CAN HEAR US, BUT WE CANNOT SEE YOU. WE DON'T SEE YOUR SCREEN.

>> WELL, THERE'S NOTHING FOR ME THAT YOU NEED TO SEE ME. >> [LAUGHTER].

>> I'M SAVING YOU A LOT OF PAIN AND SUFFERING, BUT WE CAN HEAR YOU FINE.

ARE THEY GOING TO BE ABLE TO SEE US OR NOT?

>> THERE'S NO WEBCAM ON THIS COMPUTER THAT THEY'RE ON SO THEY CAN'T.

[00:15:03]

>> OKAY.

>> UNLESS THEY LOG IN TO THE LIVE.

>> YOU'RE JUST GOING TO HAVE TO TRUST THAT WE DON'T QUIETLY WALK OUT OF THE MEETING WITHOUT LETTING YOU KNOW.

>> WE CAN LOG IN.

>> I DON'T KNOW. IT'S A LONG SLIDE PRESENTATION.

WE NEED TO DO A WELL CHECK ON THIS.

>> YOU MIGHT. ALL RIGHT.

JERRY GO AHEAD. I JUST WANTED TO MAKE SURE THEY WERE ABLE TO HEAR US.

>> WE CAN SEND THEM THE LINK TO THE VIDEO ON DEMAND STREAM, TOO.

IF THEY WANTED TO HAVE IT PULLED UP.

>> YEAH, I WOULD LOVE THAT ACTUALLY.

WILL YOU SEND US THE VIDEO ON DEMAND SO WE CAN AT LEAST SEE YOUR FACES?

IT'S FUN TO SEE PEOPLE WHO WE'RE TALKING TO. >> YES, SIR. >> THANKS.

>> JUST AGAIN, A QUICK BACKGROUND, YOU ALL KNOW THIS, BUT FOR THE AUDIENCE OR ANYBODY WATCHING, CITY COUNCIL OR ADC BOARD HAD PREVIOUSLY WORKED WITH THE FACILITATOR IN 2021 ON SOME GOALS AND OBJECTIVES.

WE HAD THOSE ADOPTED BY EACH GROUP, AND THEN FOLLOWING A COUPLE OF YEARS OF WORKING WITH THOSE GOALS, WE DECIDED TO REPRIORITIZE THEM, AND THAT HAPPENED IN 2023.

THEY WERE REPRIORITIZED AND READOPTED IN 2023, AND THOSE ARE OUR CURRENT EXISTING GOALS AND OBJECTIVES, ESSENTIALLY FUNCTIONS AS OUR STRATEGIC PLAN, IF YOU WILL.

THERE WAS A ADOPTED GOAL THAT INCLUDED A RECOMMENDATION TO RE-EVALUATE TARGET INDUSTRIES AND SECTORS, WHICH IS SOMETHING THAT WE'RE DOING WITH THIS PLAN NOW.

AGAIN, IN 2024, THE BOARD DISCUSSED GOALS AND OBJECTIVES FURTHER DISCUSSED UTILIZING A CONSULTANT, AND THEN WE BROUGHT FORWARD A SCOPE.

THEN WE WANTED TO, OBVIOUSLY, WITH THE COMPREHENSIVE PLAN SHAPING SACHSE GOING ON, ENSURE THAT THERE WOULD BE ALIGNMENT BETWEEN THE COMPREHENSIVE PLAN AND THE STRATEGIC PLAN.

THE COMPREHENSIVE PLAN WAS ADOPTED IN MAY OF THIS YEAR, AND AT THE SAME MEETING THAT THAT PLAN WAS ADOPTED, CITY COUNCIL AUTHORIZED US TO MOVE FORWARD WITH AN AGREEMENT WITH CIVIC SOLUTIONS TO BEGIN DEVELOPMENT OF THE ECONOMIC DEVELOPMENT STRATEGIC PLAN.

AGAIN, WHERE WE'RE AT IN THE PROCESS, WE'VE HAD PLAN KICKOFF, AND DEVELOPMENT IS WELL UNDERWAY.

THE CONSULTANTS HAVE BEEN VERY BUSY DOING ALL SORTS OF RESEARCH AND ANALYSIS, AND SOME OF THAT WILL BE PRESENTED.

I'M NOT GOING TO STEP ON THEIR TOES, BUT NEXT STEPS, OF COURSE, WOULD BE EVENTUALLY SEEKING A RECOMMENDATION OF APPROVAL BY THIS BOARD AS WELL AS FINAL APPROVAL BY THE CITY COUNCIL.

JUST TO GIVE AN UPDATE, PHASE 1 AND PHASE 2 ARE REALLY THE THINGS THAT HAVE BEEN FOCUSED ON, LAYING THE GROUNDWORK AND MAPPING SACHSE ECONOMY.

THERE'S A NUMBER OF DIFFERENT THINGS THAT THE CONSULTANTS WILL SPEAK TO RELATIVE TO SOME COMPETITIVE BENCHMARKING THAT WAS DONE.

WE DID UTILIZE OUR ADOPTED BENCHMARK CITIES, THE SAME CITIES THAT THE COUNCIL ADOPTED, AND WE BENCHMARKED AGAIN FOR BUDGET PURPOSES.

FOR THIS PLAN, YOU'LL SEE SOME VERY FAMILIAR CITIES.

WE WANT IT TO BE CONSISTENT.

WITH THAT, I WILL TURN IT OVER TO STEVEN AND LAURA, AND THEY HAVE A PRESENTATION, AND IF THERE'S A WAY TO LET THEM SHARE THEIR SCREEN.

>> IT'S RIGHT THERE, I THINK.

>> THEY'VE GOT IT UP. EXCELLENT.

>> WE ARE GOOD TO GO.

THANKS, JARED, FOR THAT INTRODUCTION.

I'M GOING TO LET LAUREN KICK US OFF, AND WE'LL GET GOING.

EVERYBODY CAN SEE THE SCREEN, WE'RE ALL GOOD.

>> WE'RE GOOD TO GO.

>> YOU CAN'T SEE YOUR FACES YET.

IF YOU MAKE FUNNY FACES AT US WHEN WE SAY SOMETHING, YOU'LL HAVE TO LET US KNOW WE'RE NOT MAKING ANY SENSE, OR IF YOU'VE GOT QUESTIONS, JUST GRAB OUR ATTENTION THAT WAY.

LAURA, YOU WANT TO KICK US OFF?

>> I DO, STEVEN.

I WAS ACTUALLY TRYING TO GET INTO THE LIVE MEETING, BUT I WASN'T ABLE TO DO THAT.

>> I'M GOING TO SEND A LINK REAL QUICK TO YOU, STEVEN, ONE MOMENT.

>> PERFECT. GREAT. HERE WE GO.

>> STEVEN, JUST GIVE ME A SECOND, PLEASE.

>> JUST GIVE US ONE SECOND, Y'ALL.

WE WANT TO TRY TO GET IF WE CAN SEE YOUR FACES.

IT'S REALLY NICE TO SEE WHO WE'RE RATING WITH.

>> WELL, WHILE WE'RE THINKING THROUGH THE TECHNOLOGY, I'LL JUST KICK US OFF.

FIRST OF ALL, IT'S GOOD TO SEE EVERYBODY.

I ACTUALLY THOUGHT I'D LOGGED ON AND I WAS WATCHING A RECORDING OF YOUR MEETING WHEN YOU STOOD UP TO SAY THE INDICATION, I REALIZED THAT THAT WAS NOT WHAT WAS HAPPENING.

JARED WAS GIVING YOU A BUDGET UPDATE.

AS JARED SAID, WE'VE BEEN DOING A LOT OF WORK IN SACHSE, AND WHAT YOU'RE ABOUT TO SEE TONIGHT

[00:20:01]

I'M GOING TO CONTEXTUALIZE THIS FOR YOU FOR A COUPLE OF MINUTES.

THEN WE'RE GOING TO GO THROUGH A SERIES OF FINDINGS, AND THEN WHAT WE'LL SHOW YOU IS THE DATA BEHIND THE FINDINGS THAT SUPPORTS THE INSIGHTS THAT WE ARE SHARING WITH YOU.

THEN AT THE VERY END, WE'RE JUST GOING TO SUMMARIZE OF ALL OF THIS INFORMATION, WHAT ARE THE THINGS TO BE PAYING ATTENTION TO? ALONG THE WAY, THIS IS EDUCATIONAL MOST OF THE TIME WHEN WE DO THIS TOO BECAUSE WE WILL TALK TO YOU ABOUT THINGS LIKE LOCATION QUOTIENTS, AND WE'LL EXPLAIN TO YOU THE STATISTICAL METHODOLOGY THAT IS USED IN ORDER TO GET REALLY EASY TO UNDERSTAND COMPARISONS BETWEEN SACHSE AND PEER COMMUNITIES, THE COUNTY, THE STATE, AND THE UNITED STATES.

LET'S GET ROLLING. THE FIRST THING THAT I WANT TO DO IS JUST RE-GROUND US IN THIS IDEA OF WHAT IS ECONOMIC DEVELOPMENT.

OF COURSE, COMMUNITIES ALL OVER THE COUNTRY PRACTICE ECONOMIC DEVELOPMENT, AND I WOULD SAY THAT ONE OF THE MOST TRADITIONAL WAYS THAT PEOPLE PRACTICE ECONOMIC DEVELOPMENT IS WHAT WE WOULD CALL VERY TRADITIONAL.

IT'S MEASURED IN TERMS OF JOBS AND JOB GROWTH, INCOME, AND WEALTH CREATION.

THE TRADITIONAL METHOD OF ECONOMIC DEVELOPMENT IS TO SAY, HERE'S WHAT'S HERE THIS YEAR THAT WASN'T HERE LAST YEAR.

HERE'S HOW MANY JOBS THAT WERE CREATED.

HERE'S WHAT THE INVESTMENT WAS.

HOWEVER, ONE OF THE THINGS THAT WE STRONGLY BELIEVE IS THAT THAT IS NOT A BROAD ENOUGH EXPRESSION OF ECONOMIC DEVELOPMENT TO GET YOU EXACTLY WHERE YOU WANT TO GO, BUT ALSO TO MAKE SURE THAT YOUR COMMUNITY CAN SEE ITSELF IN ECONOMIC DEVELOPMENT, AND WE REALLY DO BELIEVE, WE'LL TALK A LOT ABOUT THIS TOWARDS THE END OF THIS ENGAGEMENT, BUT WHAT YOU PUT IN THE ECONOMIC DEVELOPMENT STOREFRONT, HOW YOU TALK ABOUT IT, HOW YOU ALL AS A BOARD INVEST IN IT.

THOSE ARE THINGS THAT THE MORE COMMUNITY SUPPORT AND ENGAGEMENT YOU HAVE, THE STRONGER YOUR APPROACH WILL BE.

WE THINK ABOUT THINGS LIKE COMPETITIVENESS, BELONGING, RESILIENCE, ALL THOSE THINGS THAT WE'LL TALK ABOUT, YOU'LL SEE PRESENT IN THIS BENCHMARKING.

THIS IS JUST A GRAPHIC REPRESENTATION OF WHAT I'M TALKING ABOUT.

ON THE LEFT-HAND SIDE, YOU SEE COMPANY ATTRACTION AND JOB CREATION.

BY THE WAY, WE ADVOCATE THAT THAT REMAINS IMPORTANT AND WE'LL TALK A LOT ABOUT THIS WITH YOU GUYS.

BUT BECAUSE YOU HAVE RELATIVELY FEW OPPORTUNITIES WITH LAND TO PRACTICE ECONOMIC DEVELOPMENT, EVERY DECISION YOU MAKE IS GOING TO HAVE TO BE STRATEGIC.

WHEN WE THINK ABOUT COMPANY ATTRACTION, WE'RE GOING TO TRY TO GET YOU ALL LASER-FOCUSED ON THOSE COMPANIES AND THOSE SECTORS THAT YOU ARE THE MOST INTERESTED IN.

WE THINK THAT BUILDING A VIBRANT WORKFORCE IS THE KEYS TO ANY COMMUNITY IN THE UNITED STATES THAT WANTS TO WIN ECONOMIC DEVELOPMENT.

THE REASON THAT WE BELIEVE THIS IS BECAUSE EVERY COMPANY, EVERY SITE SELECTOR, EVERY CITY THAT WE WORK WITH AND HAVE WORKED WITH, THE NUMBER 1 CHALLENGE THAT THEY RAISE RIGHT OFF THE BAT IS THE ABILITY TO ATTRACT, RECRUIT, AND RETAIN TALENT.

NOW, THE GOOD NEWS IS YOU'RE IN A VERY BIG METROPLEX, BUT THAT DOES NOT MEAN THAT THE WORKFORCE CHALLENGES HAVE BEEN SOLVED IN THE DALLAS METROPLEX.

THAT'S CENTRAL, CATALYZING INNOVATION.

WE THINK THERE'S A REAL OPPORTUNITY HERE.

NOT ONLY IS THIS A WAY TO BRING SOME VITALITY AND ENTREPRENEURSHIP INTO YOUR ECONOMY, IT'S ALSO A WAY TO MAKE SURE THAT YOU ARE CONTRIBUTING TO THOSE KEY SECTORS THROUGH INNOVATION.

LAND USE. THIS IS EMBEDDED IN OUR SCOPE, AND WE'LL BE TALKING MORE ABOUT THIS ALONG THE WAY, BUT CERTAINLY, THE BUILT ENVIRONMENT AND HOW YOU THINK ABOUT THE OPPORTUNITIES THAT YOU HAVE WITHIN THAT BUILT ENVIRONMENT ARE REALLY IMPORTANT.

HOUSING COMES UP IN ALMOST EVERY ENGAGEMENT WE WORK IN.

YOU'LL SEE SOME INSIGHTS IN THIS DECK THAT TALK ABOUT HOUSING.

THE REASON THAT ENDS UP BEING IMPORTANT IN A LOT OF PLACES IS BECAUSE IF YOU'RE TRYING TO RECRUIT AND RETAIN A WORKFORCE, A TALENT PIPELINE, THEN MAKING SURE THAT PEOPLE HAVE A PLACE TO LIVE BECOMES VERY IMPORTANT.

THEN, DESTINATION DEVELOPMENT, YOU ALL, I KNOW, HAVE BEEN THINKING HARD ABOUT THAT.

WITH THE LAND THAT YOU PURCHASED IN THE FIFTH STREET AREA.

WHAT CAN WE DO TO ANIMATE A VISION THERE WHERE PEOPLE COME AND THEY SPEND A HALF A DAY OR A DAY BECAUSE THERE'S A VARIETY OF THINGS TO DO, THERE'S TRAILS TO CONNECT TO, THERE'S RESTAURANTS TO EAT AT, ALL OF THOSE THINGS.

WHEN YOU ORGANIZE ECONOMIC DEVELOPMENT IN THIS FASHION, THEN YOUR ATTRACTION EFFORTS GET LASER-FOCUSED, AS I SAID BEFORE.

>> LAURA, I'LL TAKE THIS LOT.

>> SURE.

>> IN ADDITION TO THINKING ABOUT THIS IDEA

[00:25:04]

ONE OF THE THINGS THAT WE'VE ALSO BEEN TASKED TO REALLY UNDERSTAND IS WHAT'S DRIVING THE ECONOMY IN THE SACHSE.

REALLY WANTING TO UNDERSTAND HOW WE IDENTIFY THOSE KEY SECTORS.

IN FACT, AS JARED MENTIONED BEFORE WE CAME ON, THIS IS A KEY WAS A KEY PIECE OF YOUR WORKING PLAN.

AS WE THINK ABOUT THE IDEA OF UNDERSTANDING OF THE ECONOMY AND SACHSE AND REALLY GETTING A VERY CLEAR ASSETS OF WHAT WE COULD INVEST IN AND WHAT WE SHOULD BE THINKING ABOUT FOR BUSINESS ATTRACTION EFFORTS, ENTREPRENEURSHIP, WE'RE REALLY THINKING IN THIS IDEA OF WHAT ARE THOSE ECOSYSTEMS AND THE TERM THAT WE REFER TO THOSE IN THE ECONOMIC DEVELOPMENT WORLD IS THESE ECONOMIC CLUSTERS.

AS WE LOOK AT THE DALLAS METROPOLITAN AREA, THE METROPLEX, AND WE LOOK AT THE TWO COUNTIES THAT MAKE UP THAT SACHSE FALLS A PART OF, WE REALLY WANT TO UNDERSTAND WHAT ARE THOSE CLUSTERS OR WHAT ARE THOSE SECTORS THAT ARE REALLY DRIVING THE DEVELOPMENT AND ECONOMIC OPPORTUNITIES? BECAUSE THEN WE CAN START TO THINK ABOUT HOW THOSE TIE BACK TO THE STRATEGIC EFFORTS THAT WE WILL PUT IN THE ACTION PLAN.

FOR INSTANCE, IF WE'RE THINKING ABOUT ONE OF THE SECTORS THAT'S GROWING QUITE FAST IN THE DALLAS METROPLEX, LIFE SCIENCES IS A SECTOR THAT YOU ALL PLAYED IN AS WELL A BIT WITH ONE OF THE DEVELOPMENTS.

ONE OF THE THINGS THAT WE REALLY WANT TO UNDERSTAND WITH THAT SECTOR IS, WELL, WHAT'S THAT ECOSYSTEM LOOK LIKE? WHAT ARE THE NEEDS AS IT RELATES TO RESEARCH AND TECHNOLOGY? WHAT ARE THE TYPES OF THINGS THAT ARE NEEDED IN TERMS OF LABOR FORCE? ARE THERE CERTAIN TYPES OF SUPPLIERS OR COMPANIES THAT ARE NEEDED TO ROUND OUT THAT SECTOR AS WE LOOK ACROSS THE METROPLEX? THEN THE REAL QUESTION IS, HOW DOES SACHSE GET ITS SHARE OF THIS, OR LOOK TO LEVERAGE THESE ECONOMIC SECTORS TO REALLY THINK ABOUT GROWING OUR EXPORT SECTOR-BASED ECONOMY? GENERALLY, WHEN WE THINK ABOUT THE EFFORTS AROUND ECONOMIC DEVELOPMENT, MOST STRATEGIC EFFORTS, PARTICULARLY BUSINESS ATTRACTION EFFORTS, ARE REALLY SPENT IN THIS WHAT WE CALL THE TRADED SECTOR OR THE EXPORT SECTOR BASE.

THINK ABOUT THIS AS THE SECTORS THAT ARE THINGS THAT WE WOULD LOOK TO CITIES TO SAY, THESE ARE WHAT CITIES ARE REALLY GOOD.

IT'S THE SKILL SETS OR THE OUTCOMES OF CITIES.

WHEN I SAY SILICON VALLEY, YOU THINK TECHNOLOGY SAY AUSTIN, TEXAS, YOU MAY THINK TECHNOLOGY AND LIFE SCIENCE, SEMICONDUCTORS.

WHEN WE THINK ABOUT DALLAS, WE'RE TALKING SOME ADVANCED MANUFACTURING, REAL ESTATE SERVICES, INFORMATION TECHNOLOGY, REAL LIFE SCIENCES.

THOSE ARE THOSE EXPORT-BASED ECONOMY JOBS.

TYPICALLY, WE REALLY CARE ABOUT THOSE JOBS AS IT RELATES TO ECONOMIC DEVELOPMENT BECAUSE FOR EVERY EXPORT SECTOR JOB WE CAN CREATE IN A COMMUNITY, WE CAN CREATE THREE OF THE LOCAL SECTOR JOBS.

A LOT OF THE EFFORTS THAT Y'ALL HAVE BEEN FOCUSED ON, PARTICULARLY WITH YOUR DESTINATION DEVELOPMENT AND YOUR RETAIL DEVELOPMENT, AND RESTAURANT DEVELOPMENT, HAS BEEN REALLY CENTERED ON THOSE LOCAL JOB SECTORS.

ONE OF THE THINGS AS WE THINK ABOUT THE WORK GOING FORWARD FOR SACHSE, AND YOU'LL SEE US COME BACK WITH SOME WORK AROUND THE ECONOMIC DEVELOPMENT CLUSTERS FOR THE CITY, IS TO ASK THE QUESTION, HOW WE CAN DIVERSIFY THE PORTFOLIO OF THE CITY.

RATHER THAN JUST FOCUSING ON RETAIL AND RESTAURANTS AND DESTINATION DEVELOPMENT, ALL REALLY IMPORTANT PARTS OF THE ECONOMY, HOW DO WE START TO THINK ABOUT, ARE THERE CERTAIN SECTORS OR CLUSTERS ARE PART OF THE LARGER METRO THAT WE CAN USE TO LEVERAGE WITHIN OUR OWN ECONOMIC DEVELOPMENT STUDY AREA TO START TO ATTRACT THOSE SECTOR JOBS AND GIVE PEOPLE AN EMPLOYMENT OPPORTUNITY THAT'S A LITTLE BIT CLOSER TO HOME.

YOU'RE GOING TO SEE WHEN WE GET TO THE COMPARATIVE DATA HERE, THAT A LOT OF RESIDENTS, MOST RESIDENTS SACHSE, ARE COMMUTING A FAIRLY GOOD DISTANCE TO GO TO WORK EVERY DAY.

THIS IDEA OF HOW DO WE CAN THINK ABOUT BRINGING EVEN MAYBE SOME OF THOSE JOBS CLOSER.

IT ALSO CREATES A MORE ROBUST TAX BASE AS WELL.

WHEN WE THINK ABOUT STRATEGY FOR THIS PROCESS, AND LAURA AND I ARE REALLY EXCITED ABOUT WORKING WITH THIS ON YOU ALL, THE PRINCIPLES THAT REALLY, I THINK, ARE GUIDING THE WORK THAT WE'RE DOING, AND YOU'LL SEE THIS THROUGHOUT OUR PROCESS.

RIGHT NOW, WE'RE GOING TO TALK A LITTLE BIT ABOUT THE PROCESS HERE, IS THAT FIRST AND FOREMOST, AND THE REASON THAT WE'RE ENGAGING YOU ALL OUT OF THE GATE.

WE SPENT SOME TIME WITH YOU WHEN LAURA AND I WERE IN TOWN A FEW WEEKS BACK.

I KNOW THAT I HAD AN OPPORTUNITY TO SPEND SOME TIME ONE-ON-ONE WITH EACH OF YOU THROUGH A PHONE INTERVIEW.

NOW WE'RE STARTING TO PRESENT THE DATA IS THAT AS THE EDC, AS THE GOVERNING BODY THAT'S REALLY ADVISING CITY COUNCIL AND ECONOMIC DEVELOPMENT EFFORTS, YOU AND THE COUNCIL, WE REALLY WANT Y'ALL TO OWN THIS STRATEGY.

THIS IS NOT STEVEN AND LAURA, AND CIVIC SOUL.

THIS IS THE COMMUNITY STRATEGY.

WE WANT TO EMBED YOU AS WE GO THROUGHOUT THE PROCESS TO ENSURE THAT YOU'RE GETTING A REALLY GOOD FOUNDATION ON THE WORK GOING FORWARD.

SECONDLY, AS JARED HAD MENTIONED, WE'RE SPENDING A LOT OF TIME JUST REALLY TRYING TO LEVEL SET ABOUT WHAT DO WE SEE ARE THE STRENGTHS AND CHALLENGES OF SACHSE.

I THINK YOU'LL SEE WHEN WE GO THROUGH SOME OF THE DATA TONIGHT, THERE WILL BE SOME THINGS THAT WON'T BE SURPRISING TO YOU,

[00:30:02]

WE'LL DO OUR BEST TONIGHT TO TELL YOU WHY THE DATA MATTERS SO THAT YOU CAN START TO CONNECT THE DOTS AS IT RELATES BACK TO THE STRATEGY.

WE'RE GOING TO ENGAGE STAKEHOLDERS.

WE'VE BEEN DOING THAT ALREADY THROUGH THE PROCESS.

WE'RE GOING TO CONTINUE TO DO THAT.

WE'RE WORKING WITH JARED ON A STAKEHOLDER ENGAGEMENT PLAN TO DO EXTENSIVE ONE-ON-ONE INTERVIEWS.

WE'RE ALSO GOING TO LEAN INTO A LOT OF THE ENGAGEMENT WORK THAT WAS DONE AS YOU ALL DID THE CAP PLAN AS WELL.

THEN OUT OF THAT WILL COME REALLY WHAT WE HOPE TO BE A CLEAR AMBITION WITH REALLY SPECIFIC GOALS THAT CAN START TO REALLY OUTLINE A REAL STRATEGIC EFFORT AND STRATEGIC FOCUS FOR ECONOMIC DEVELOPMENT GOING FORWARD.

ONE OF THE THINGS I THINK IT'S IMPORTANT TO REMEMBER, THIS ECONOMIC DEVELOPMENT PLAN WILL SIT BENEATH THE COMP PLAN, AND IT REALLY BECOMES THE GUIDING PRINCIPLES THAT WILL HOPEFULLY GUIDE THE WORK THAT ALL DO, AS WELL AS THE WORK THAT THE CITY COUNCIL DOES, AS WELL AS THE STAFF AS IT RELATES TO THE ECONOMIC DEVELOPMENT EFFORTS IN THE CITY.

THEN FINALLY, WE'LL SPEND A LOT OF TIME AT THE END OF THIS THINKING ABOUT THE IMPLEMENTATION, WORKING WITH JARED AND TEAM, AND GENE AND THE CITY MANAGEMENT TEAM TO UNDERSTAND WHAT ARE THE RESOURCES THAT ARE NEEDED FOR IMPLEMENTATION.

>> THROUGHOUT THIS PROCESS, WE HAVE THOUGHT ABOUT A LOT ABOUT THE OPPORTUNITY THAT SACHSE HAS, AND PRESENTS.

I THINK ONE OF THE THINGS THAT IS A REAL DEFINING MOMENT FOR US IS THAT WE ARE A COMMUNITY THAT FOR A LONG TIME HAS BEEN THIS FRANKLY A BEDROOM COMMUNITY.

THIS OPPORTUNITY TO START TO THINK ABOUT, HOW DO WE DO A LITTLE BIT MORE OF THAT COMPLETE COMMUNITY BUILDING, DESTINATION DEVELOPMENT, LEANING INTO SOME OF THE THINGS THAT YOU ALL HAVE TALKED ABOUT, THINKING THROUGH WHAT ARE THE EFFORTS AROUND HOW WE COULD DIVERSIFY THE ECONOMIC PORTFOLIO OF THE CITY.

HOW DO WE UTILIZE THE FIFTH STREET DISTRICT AND DEVELOPMENT? ALL OF THOSE BECOME REALLY KEY THINGS FOR US TO CONSIDER AS WE'RE THINKING ABOUT THE ECONOMIC DEVELOPMENT OPPORTUNITY AND FRANKLY, CREATE REAL PROMISE AND OPPORTUNITY FOR US.

BUT IN ADDITION TO THAT, THERE ARE SOME CHALLENGES THAT WE FACE COMING OUT OF THIS.

FIRST AND FOREMOST, LIMITED LAND DEVELOPMENT.

YOU'LL HEAR US TALK A LOT ABOUT THAT.

WHEN WE TALK ABOUT ECONOMIC SECTORS, WE'RE GOING TO WANT TO MAKE SURE THAT WE'RE MATCHING THAT WITH OUR LAND USE PLANNING.

WE'VE ALREADY STARTED TO THINK ABOUT THAT WITH THE CITY TEAM, AND JARED AND GINA AND OTHERS.

WE'RE GOING TO WANT TO THINK ABOUT HOW DO WE COMPETE? WHAT'S OUR ADVANTAGE IN THE METROPLEX? WHAT IS OUR COMPETITIVE ADVANTAGE? DO WE HAVE AN ADVANTAGE TO DRAW REMOTE WORKERS? SHOULD WE BE LEANING INTO ENTREPRENEURSHIP AS A WAY TO REALLY THINK ABOUT US? ALL OF THAT COMES BACK TO REALLY DEFINING WHAT WE HOPE THIS PLAN WILL DO, AND THE BIG OPPORTUNITY IS REALLY SHAPE WHAT WE BELIEVE TO BE OUR UNIQUE OPPORTUNITIES SO THAT WHEN YOU ALL ARE ALL SITTING AROUND THE TABLE OR A DINNER AT A COCKTAIL PARTY OR AT A FOOTBALL GAME, WHATEVER IT MAY BE, WHEN SOMEONE SAYS, WELL, WHAT ARE YOU DOING AROUND ECONOMIC DEVELOPMENT? WE HAVE A REALLY CLEAR PITCH AND A REAL CLEAR OPPORTUNITY TO DESCRIBE WHAT WE'RE DOING AS IT RELATES TO THE STRATEGY GOING FORWARD.

ALL OF THAT IS TO SAY, WHAT ARE WE DOING? HOW ARE WE LOOKING TO ACCOMPLISH THIS.

COMMUNITY INSIGHT IS BUILDING OUT IN VISION.

WE'RE GOING TO BUILD OUT, YOU'LL START TO SEE TONIGHT THE FIRST PART OF THE ECONOMIC PORTFOLIO, AS I MENTIONED BEFORE.

WE'RE LOOKING AT LAND USE STRATEGIES TO MATCH THAT WITH THE ECONOMIC CLUSTERS.

WE'RE GOING TO BUILD OUT A TOOL KIT AS IT RELATES TO SOME OF THE ECONOMIC DEVELOPMENT TOOLS THAT ARE NEEDED TO THINK ABOUT HOW WE ARE REALLY BRINGING THE ECONOMIC DEVELOPMENT EFFORTS THAT WE'RE DOING IN THE CITY TO HAVE A BIT OF A MORE OF A MODERN DAY APPROACH AS RELATES TO COMPLETE COMMUNITY BUILDING.

YOU ALL HAVE TALKED A LOT ABOUT THAT, NOW THAT WILL BECOME THE STRATEGIC PLAN AND ROADMAP.

ONE LAST SLIDE ABOUT PROCESS, AND THEN WE'LL GET TO THE REALLY FUN PART TO START TO TALK ABOUT THE DATA IS AS WE GO THROUGH THIS PROCESS, THE ENGAGEMENT REALLY HAS BEEN DEFINED TO HAPPEN IN FOUR PHASES.

WE SPENT A FIRST PART OF THIS REALLY WORKING WITH THE CITY MANAGEMENT TEAM TO DEFINE OUR PROJECT MANAGEMENT STRUCTURE GOING FORWARD, LAYING THE GROUNDWORK, UNDERSTANDING WHO ARE OUR BENCHMARK CITIES? WHY ARE THEY OUR BENCHMARK CITIES? HOW ARE WE DEFINING OUR ECONOMIC CLUSTERS? THAT'S A REAL GOOD RESEARCH PLAN, SO TO SPEAK, TO REALLY ESTABLISH THAT.

WE'RE NOW IN THE NERDY STAGE OF THE ASSESSMENT.

WE'RE DIVING DEEP INTO THE DATA AND THE RESEARCH ANALYTICS, THINKING ABOUT THE LAND USE PLANNING AND THOSE TYPES OF THINGS, ENGAGING WITH COMMUNITY STAKEHOLDERS.

ALL OF THAT WILL BRING US BACK TOGETHER THAT WHEN WE GET BACK TOGETHER IN A FEW WEEKS WITH YOU ALL TO TALK ABOUT STRATEGY AND ENGAGEMENT, WE'LL HAVE AN OPPORTUNITY TO THINK THROUGH A STRATEGY SESSION THAT WILL LEAD US TO BUILD OUT THE STRATEGIC PLAN AND WITH THAT COMMON IMPLEMENTATION PLAN AND ALSO HAVE AN OPPORTUNITY TO REALLY NOT ONLY BRING YOU ALL ALONG, BRING THE CITY COUNCIL ALONG, BUT ALSO HOPEFULLY BRING THE BROADER PUBLIC ALONG ABOUT THE EFFORTS THAT WE'RE TRYING TO ACHIEVE WITH THIS PLAN.

WITH THAT, I WANT TO STOP AND ASK,

[00:35:01]

LAURA, I WOULD LOVE TO TAKE YOUR QUESTIONS BEFORE WE MOVE ON IF YOU HAVE THEM.

>> ANYONE GOT QUESTIONS? ONE QUESTION THAT I'VE GOT JUST LOOKING AT THE ACCOMPLISHED WHEN YOU START IN PREVIOUS ORGANIZATION I'VE BEEN WITH, YOU SAY LIKE AN ACTUAL FIVE YEAR STRATEGIC PLAN.

FOR US, IS IT SHOULD WE BE THINKING ALONG THE LINES OF, WE NEED TO BE DOING THIS EVERY FIVE YEARS? I DON'T KNOW WHEN THE LAST TIME WAS THAT WE ACTUALLY DID A FULL ON WHERE WE ENGAGED CONSULTS TO DO A STRATEGIC PLAN.

IS THAT SOMETHING, AGAIN, THAT'S FIVE YEARS, BUT SOMETHING WE HAVE TO BUDGET FOR BECAUSE THIS IS NOT BUT I THINK IT'S THE RIGHT THING TO DO.

>> IT'S BEEN A WHILE.

>> LAURA, WILL TAKE THAT QUESTION.

>> YES. I WOULD SAY THAT DOING A STRATEGIC PLAN EVERY FIVE YEARS IS THE STANDARD BEARER FOR ECONOMIC DEVELOPMENT ORGANIZATIONS.

THE OTHER THING THAT I THINK IS A REALLY NICE BEST PRACTICE, WE DID THIS ONE I WAS CEO OF THE GREATER AUSTIN CHAMBER OF COMMERCE.

OF COURSE, YOU REPORT BACK TO THE COMMUNITY IN ALL OF THE WAYS THAT YOU ALL WOULD DO IT, INCLUDING JARED GIVING YOU UPDATES AT THESE MEETINGS AND GINA GIVING THE CITY COUNCIL UPDATES.

ONE OF THE THINGS THAT WE DID THAT WORKED REALLY WELL IS WHAT WE CALLED A MID COURSE REVIEW.

AT THE HALFWAY POINT OF ANY FIVE YEAR STRATEGIC PLAN, WE WOULD DO A FORMAL MID COURSE REVIEW SO THAT WE COULD SEE, ARE WE ON TRACK OFF TRACK? HAVE CONDITIONS CHANGED MATERIALLY IN ANY ONE OF THESE AREAS THAT CAUSE US TO START TO THINK DIFFERENTLY.

DID WE GET A LITTLE BIT LUCKIER THAN WE THOUGHT? DID WE GO FOR SOME THINGS THAT DIDN'T MATERIALIZE AND IT'S TIME FOR A PIVOT? YES, I WOULD SAY THAT THOSE ARE GOOD STANDARD BEARERS.

THEY WILL TIE TO YOUR BUDGETS, AND YOUR WORK PLANS AT THE STAFF LEVEL, AND THEN THEY'LL ALSO TIE TO YOUR ANNUAL REPORTS. DOES THAT MAKE SENSE?

>> THAT DOES. THANK YOU.

KEEP GOING. THAT'S GREAT.

>> WE'LL KEEP GOING THEN. LAURA, LET ME INTRODUCE THE FRAMEWORK AND THEN YOU'LL TAKE THE FIRST INSIDE. HOW'S THAT?

>> GREAT.

>> EXCITED TO SHARE WITH YOU ALL THE FIRST PART OF THE ANALYSIS, WHICH WAS WHAT WE BELIEVE IS THE FUN PART WHERE YOU GOT TO GET TO SEE YOUR COMMUNITY WITHIN THE CONTEXT OF SOME OF YOUR PEER COMMUNITIES.

AS JARED MENTIONED EARLIER, WE'VE DONE A COMPETITIVE ASSESSMENT LOOKING AT SACHSE.

WE COMPARED IT TO NINE CITIES WITHIN THE METROPLEX.

WE LOOKED AT IT AND COMPARATIVELY TO THE DALLAS METROPOLITAN AREA, BOTH DALLAS AND COLLIN COUNTY, TEXAS, AND THE US.

ALL THAT IS JUST SAY, WE'VE GIVEN YOU A REALLY COMPREHENSIVE LOOK AT YOUR PEERS, YOUR COMPETITIVE ASSESSMENT, AS WELL AS HOW YOU SIT WITHIN THE STATE OF TEXAS AND THE METROPLEX.

DOING THAT WE'VE COLLECTED DATA FOR A LITTLE OVER 50 METRICS.

WE'RE NOT GOING TO SHARE ALL OF THOSE TONIGHT.

THERE'S A MUCH LONGER PRESENTATION.

JARED MADE ME EDIT THE PRESENTATION DOWN SO WE CAN BLAME JARED.

BUT WE'RE GOING TO SHARE WITH YOU ALL A SNAPSHOT OF THAT TONIGHT TO GIVE YOU A SENSE OF WHAT WE WERE LOOKING AT.

GENERALLY SPEAKING, AS LAURA MENTIONED, WE AGAIN ARE TRYING TO THINK ABOUT COMPLETE COMMUNITY BUILDING.

WE ARE LOOKING AT METRICS AS IT RELATES TO LIVABILITY.

IS SACHSE AN AFFORDABLE PLACE? DO PEOPLE OWN THEIR HOMES? IS THERE ENGAGEMENT AROUND QUALITY OF PLACE? HOW LONG IS OUR COMMUTE? DO WE HAVE ACCESS TO CERTAIN TYPES OF AMENITIES? ALL OF THOSE TYPES OF THINGS THAT WE WOULD RELATE TO LIVABILITY? WE'RE GOING TO BE LOOKING AT WHO MAKES UP THE COMMUNITY, THINKING ABOUT THE TALENT METRICS.

WE'LL LOOK AT HOW OLD OUR RESIDENTS ARE, HOW YOUNG OUR RESIDENTS ARE, EDUCATIONAL TAME, WHO'S MOVING IN AND OUT OF SACHSE, SOMETHING THAT WE'RE REALLY INTERESTED IN AS AN ECONOMIC DEVELOPMENT TEAM.

WE WANT TO KNOW WHAT IS THE TALENT BASE.

JUST AS ECONOMIC DEVELOPMENT HAS SUCH A CENTERED ON FOCUSING ON THE ENTERPRISES THAT YOU ATTRACT AND RETAIN, SO MUCH WE ALSO WANT TO BE GETTING IN THE MIND OF HOW ARE WE THINKING ABOUT THE RETAINING OF OUR RESIDENTS OF OUR WORKFORCE AS WELL.

THEN FINALLY, WE'LL LOOK AT SOME PROSPERITY METRICS.

THESE WILL BE SOME BROAD METRICS ABOUT HOW ENGAGED THE WORKFORCE IS, MEDIAN HOUSEHOLD INCOME, INEQUALITY, POVERTY LEVELS, THOSE TYPES OF THINGS.

I WILL SAY THIS IS THE FIRST DATA SET WE'VE LOOKED AT THAT WE'RE LOOKING AT.

WE WILL COME BACK, AND WE'RE GOING TO GIVE YOU A REALLY DEEP DIVE IN THE ECONOMIC CLUSTERS TONIGHT IS JUST LOOKING AT THE BENCHMARKING WORK.

WITH THAT, LAURA, DO YOU WANT TO TAKE THE FIRST FINDING?

>> YES, AND I'LL GET YOU ORIENTED TO HOW THE REST OF THIS PRESENTATION GOES.

EACH SECTION WILL START WITH A FINDING AND IT'S THE HIGH LEVEL SUMMARY, AND THEN BEHIND THAT ARE THE DATA SLIDES.

THE FIRST FINDING IS SACHSE IS FAST GROWING, DEMOGRAPHICALLY DIVERSE CITY THAT STANDS OUT IN THE NORTH TEXAS REGION, AND THAT IS ONE OF THE THINGS THAT ONE OF YOU ALL RAISED IN OUR MEETINGS THAT WE LOVE.

YOU HAVE GROWN 2.5 TIMES FASTER THAN TEXAS AND 5.4 TIMES FASTER THAN THE UNITED STATES IN RECENT YEARS.

YOU HAD A REALLY BIG BIPOC POPULATION, 54%,

[00:40:03]

YOU ALSO HAVE ONE OF THE HIGHEST SHARES OF WOMEN AND VETERANS AMONG YOUR PEERS.

THIS IS, IN FACT, A DIVERSE DYNAMIC COMMUNITY.

LET'S SEE WHAT THE NUMBERS SHOW US.

I'LL TAKE A LITTLE BIT MORE TIME ON THIS FIRST SLIDE SO YOU CAN START TO GET YOUR EYE ORIENTED.

SACHSE WILL ALWAYS BE A YELLOW BAR.

THEN WHAT YOU'RE SEEING ACROSS THE BOTTOM IS THE NAMES OF THOSE PEERS THAT WE COMPARED YOU TO.

WHAT THIS SLIDE IS SHOWING YOU IS SACHSE SIMPLY PUT A MATURE MID SIZE SUBURB OF $29,000.

YOUR POSITION PART WAY BETWEEN SOME OF THE SMALLER BOOM TOWNS AND SOME OF THE BIGGER BOOM TOWNS.

YOU KNOW THIS.

LET'S MOVE ON TO THE NEXT ONE.

JUST GIVES YOU A VISUAL OF IT.

YOU GREW ABOUT 2.5 TIMES FASTER THAN TEXAS, AND I SAID THIS BEFORE, 5.4 TIMES FASTER THAN THE UNITED STATES, THOUGH STILL A LITTLE BIT SLOWER THAN YOUR FASTEST GROWING PEERS.

YOU CAN SEE YOU'RE THE YELLOW BAR AT 15.7, COLLIN COUNTY IS RIGHT NEXT DOOR AT 18.2.

CURSELINA IS GROWING LIKE CRAZY AND SO IS PRINCETON, SO IS ANNA.

YOU CAN SEE THAT WHAT'S BEHIND YOU, HOWEVER, SLOWER IN GROWTH ARE PLACES LIKE ROCKWALL, RICHARDSON, ROULETTE, MURPHY, FARMERS BRANCH.

THEN YOU CAN SEE THE COUNTY AND THE STATE BACK BEHIND YOU AS WELL.

>> QUESTION FOR YOU. GO AHEAD.

>> WHEN LOOKING AT THE GROUP CHART, DID YOU COMPARE IT TO AVAILABLE LAND VERSUS POTENTIAL FOR GROWTH? I MEAN, BECAUSE SACHSE WERE LANDLOCKED, AND WE CAN'T REALLY GROW AS FAST AS SALINA, PRINCETON AND ANNA THAT HAS AMPLE AMOUNT OF LAND TO STILL BUILD ON.

IS THAT WHAT YOU'RE BASING OR ARE YOU JUST GIVING US SIMPLE DATA JUST BASED ON COMPARABLE CITIES?

>> WE WILL GET THERE.

I PROMISE YOU BECAUSE YOU PACKED A LOT IN A SHORT STATEMENT.

WHAT THIS IS IS THIS IS POPULATION GROWTH.

THIS IS NOT TALKING ABOUT LAND AND AVAILABILITY AND DEVELOPMENT POTENTIAL, BUT WHAT YOU ARE TALKING ABOUT, WE WILL GET TO END THIS, AND THAT WILL BECOME THE FOCUS OF OUR DISCUSSIONS WITH THE CLUSTER ANALYSIS BECAUSE WHAT WE'RE GOING TO SHOW, WHICH IS NOT WHAT WE'RE DOING TONIGHT BECAUSE BETWEEN THAT AND YOUR LAND USE PLANS, WHAT YOU ALREADY KNOW IS THAT EVERY OPPORTUNITY IS GOING TO COUNT FOR YOU, AND WE'RE GOING TO HAVE TO THINK ABOUT WHAT YOUR LAND POTENTIAL IS AND TRIANGULATE THAT WITH WHAT PART OF THE DALLAS METROPLEX ECONOMIC GROWTH YOU CAN AND SHOULD TARGET.

THERE WILL BE SOME USES THAT ARE PROBABLY NOT GOING TO WORK FOR YOU BECAUSE YOU DON'T HAVE ENOUGH LAND TO SUPPORT THEM OVER TIME.

DOES THAT MAKE SENSE?

>> YES.

>> BUT FOR NOW, WE'RE JUST LOOKING AT WE'LL BUILD INTO THAT PIECE OF THE STORY.

>> LAURA, CAN I JUST MAKE A COUPLE COMMENT ABOUT THAT? FIRST AND FOREMOST, I MEAN, YOU'RE A YELLOW BAR HERE AT 15%.

I JUST WANT EVERYBODY TO KNOW THAT 15% POPULATION GROWTH IN FIVE YEARS, EVEN IF YOU'RE A LANDLOCKED COMMUNITY IS A LOT OF POPULATION GROWTH. THAT'S VERY FAST.

IT'S EXTREMELY FAST.

JUST TO GIVE YOU A SENSE OVER THE SAME COURSE OF THE LAST FIVE YEARS, THE US POPULATION ONLY GREW 3%, TEXAS OVERALL, WHICH IS CONSIDERED THE SECOND FASTEST GROWING STATE IN THE COUNTRY, ONLY GREW 6%.

YOU'RE GROWING REALLY FAST. I WILL SAY THIS.

YOU MAKE AN INTERESTING POINT ABOUT YOUR QUESTIONS AROUND THE THREE HERE AT THE FRONT, AND AT PRINCETON AND SALINA.

THESE ARE COMMUNITIES THAT WHAT WE CALL GREENFIELD COMMUNITIES.

THEY ARE THE BOOMTOWN, WHO'VE GOT A LOT OF LAND. I WOULD SAY THIS.

THIS IS REALLY UNMANAGEABLE GROWTH RIGHT NOW.

I WOULD NEVER WANT TO HAVE TO PLAN AN ECONOMIC DEVELOPMENT STRATEGY WITHIN THESE THREE BARS BECAUSE IT'S REALLY CHALLENGING.

>> CORRECT.

>> FIFTEEN PERCENT IS STILL FAST, BUT IT GIVES US A LITTLE BIT OF THE TIME WE'RE RUNNING ON THE TREADMILL, BUT WE'RE NOT RUNNING AS FAST AS THESE FOLKS ON THE TREADMILL, SO TO SPEAK.

>> THANK YOU.

>> YOU BET. NEXT SLIDE IS A LITTLE BIT MORE THAN HALF OF SACHSE RESIDENTS ARE BIPOC, SIGNIFICANTLY HIGHER THAN OTHER MATURE SUBURBS LIKE MURPHY AND ROCKWALL.

HERE YOU SEE YOU'RE RIGHT IN THE MIDDLE THERE AT 51.3, THAT'S THE SHARE OF THE POPULATION THAT IS BLACK INDIGENOUS AND PEOPLE OF COLOR.

THIS IS ALL RACE AND ETHNICITY COHORTS, EXCEPT FOR WHITE AND NON HISPANIC.

YOU CAN SEE THAT DALLAS COUNTY IS AT THE FAR LEFT SIDE AT 72.9%, AND THEN ROCKWALL IS AT THE OTHER END OF THE SPECTRUM AT 32.4%.

I MENTIONED THIS AT THE TOP OF THE PRESENTATION.

THERE'S JUST A LOT OF DIVERSITY IN YOUR COMMUNITY, AND THAT WILL CONTINUE TO SHOW UP IN THIS DEMOGRAPHY.

>> IS BIPOC NOT CONSIDERED NON HISPANIC?

[00:45:03]

>> THAT'S CORRECT. BIPOC IS PULLING EVERYBODY EXCEPT FOR NON HISPANIC AND CAUCASIAN ARE WHITE RESIDENTS.

>> ARE WE TALKING ABOUT ROCKWALL COUNTY OR THE CITY OF ROCKWALL?

>> WE'RE TALKING ABOUT THE CITY OF ROCKWALL.

>> YOU ALSO MORE THAN ONE AND FIVE SACHSE RESIDENTS ARE FOREIGN BORN, WHICH IS ABOUT 50% HIGHER THAN THE NATIONAL AVERAGE AND WELL ABOVE TEXAS AS A WHOLE.

AGAIN, THE YELLOW BARS RIGHT THERE IN THE MIDDLE, WHAT I WOULD POINT OUT THERE, YOU'RE AT 21.3% THAT YOUR FOREIGN BORN SHARE OF THE POPULATION.

IF YOU LOOK AT THE STATE OF TEXAS, IT'S AT ABOUT 17.2%.

IF YOU LOOK AT THE UNITED STATES, IT'S AT ABOUT 13.9%.

A PRETTY HIGH FOREIGN BORN POPULATION, NOT AS HIGH AS SOME OF THE PEER COMMUNITIES, BUT PRETTY HIGH FOREIGN BORN POPULATION.

>> BUT I'M GOING TO GET THAT TO ME, IT RAISES NOT JUST A CONCERN, BUT SOMETHING I'M GUESSING YOU GUYS WILL TALK ABOUT MORE BECAUSE THAT PLAYS INTO WHEN IT'S FOREIGN BORN, DIFFERENT CULTURES THAT YOU'VE GOT TO TRY TO FIGURE OUT HOW DO WE MELD THESE TOGETHER IN THIS SMALL COMMUNITY, AND WE HAVE SO MANY PEOPLE COMING BECAUSE THEY'RE GOING TO HAVE THEIR OWN IDEAS, VIEWS, AND SO FORTH THAT MAY BE VERY DIFFERENT FROM SOMEBODY WHO WAS BORN AND RAISED HERE.

IS THAT SOMETHING THAT THEN PLAYS INTO PART OF THE RECOMMENDATIONS DOWN THE ROAD? IT'S GREAT TO HAVE DIVERSITY, BUT IT ALSO CREATES ANOTHER LAYER OF COMPLEXITY.

>> YEAH, I MEAN, WE CAN TALK ABOUT.

I GUESS WHAT YOU'RE GETTING AT IS THE IDEA OF SOCIAL CAPITALISM AND THE ROLE THAT THAT PLAYS INTO ECONOMIC DEVELOPMENT.

WE DID SOME WORK RECENTLY IN TERRELL, TEXAS, WHERE TERRELL HAS A LARGE IMMIGRANT POPULATION AS WELL, LARGE HISPANIC POPULATION, AND WE WORKED A LOT WITH OUR IMMIGRANT ENTREPRENEURS AND AS PART OF THE STRATEGIC EFFORTS WE'RE CENTERED AROUND HOW THEY ACTIVATE AROUND SOME OF THEIR AFFINITY GROUPS, HISPANIC ORGANIZATION, YOUNG PROFESSIONALS, VETERANS, THOSE TYPES OF GROUPS TO HIT AT THAT DIVERSITY.

INTERESTING ENOUGH, THE REASON I JUST WANT TO HIT ON THE IMPORTANCE OF DIVERSITY AND THE REASON DIVERSITY IS INCLUDED IN THESE METRICS.

ONE OF THE THINGS THAT WE KNOW, IN FACT, IS HIGHLY CORRELATED WITH ECONOMIC GROWTH, AND ALL METRICS OF ECONOMIC DEVELOPMENT IS THAT COMMUNITIES THAT ARE TEND TO BE HIGHER LEVELS OF DIVERSITY OUTPERFORM HOMOGENEOUS COMMUNITIES, DIVERSITY MATTERS.

PEER REVIEWED STUDY AFTER PEER REVIEWED STUDY SAYS THAT WHEN YOU LOOK AT HOW LOCATION DECISIONS ARE MADE BY CORPORATE HEADQUARTERS, SITE SELECTORS, ALL OF THE SUCKS, THEY ARE LOOKING FOR COMMUNITIES THAT ARE RELATIVELY DIVERSE, AND REPRESENT THAT DIVERSITY.

ONE OF THE REASONS THAT WE LOOK AT THESE METRICS IS TO UNDERSTAND WHO MAKES UP THOSE COMMUNITIES AS WELL AS JUST UNDERSTANDING WHAT THE TALENT BASE IS.

THE IDEA THAT WE CAN TELL A STORY THAT IF YOU CAN START TO SEE THE STORY THAT WE'RE TALKING ABOUT HERE, AS LAURA WAS GIVING THAT INSIGHT.

SACHSE IS A FAST GROWING COMMUNITY THAT IS CULTURALLY DIVERSE.

AS WE'LL SEE AS WE ADD TO THE OTHER PIECE OF THIS, WE ARE HIGHLY EDUCATED.

AGAIN, THE MESSAGE AS IT RELATES TO POTENTIAL EMPLOYERS, POTENTIAL SITE SELECTORS, PEOPLE THAT ARE LOOKING TO MAKE DECISION.

MAN, THAT'S A GREAT STORY TO TELL TO THEM, BUT IT'S ALSO A GREAT STORY TO BE TELLING TO PEOPLE THAT ARE LOOKING TO MAYBE LOOK AT DOING DESTINATION DEVELOPMENT WORK AS WELL.

WE ARE LEANING INTO UNDERSTANDING WHO THE DEMOGRAPHICS ARE.

YES, IT PRESENTS CHALLENGES, BUT I WOULD SUBMIT TO YOU THAT THERE'S A LOT OF ADVANTAGES TO THAT AS WE THINK ABOUT WHAT ARE THE ECONOMIC DEVELOPMENT EFFORTS THAT WE WOULD BE DOING.

>> THANK YOU.

>> YEAH. OF COURSE.

>> LAURA, YOU HAD THIS ONE?

>> SURE.

>> YOU BET. SACHSE IS A DESTINATION FOR FAMILIES AND INCREASINGLY FOR OLDER ADULTS, BUT IT'S NOT YET DRAWING YOUNGER PROFESSIONALS.

WHEN WE THINK ABOUT THIS SET OF DATA SLIDES.

ONE OF THE THINGS THAT WE THOUGHT WAS INTERESTING WAS THAT WITH LARGE HOUSEHOLDS, AND 72% OF YOUR HOMES ARE RAISING CHILDREN.

YOU ARE A STRONGHOLD FOR FAMILIES.

IN EVERY SINGLE ONE OF OUR INTERVIEWS IN PARTICULAR WITH THOSE OF YOU THAT HAVE BEEN THERE FOR A LONG TIME, THAT TRACKS WITH YOUR HISTORY AND HOW SACHSE DEVELOPED OVER THE LAST 30 YEARS.

AT THE SAME TIME, ABOUT ONE IN FIVE OF YOUR RESIDENTS ARE OVER 55.

WHAT THAT'S SIGNALING IS A GROWING APPEAL FOR OLDER ADULTS.

HERE'S THE CHALLENGE IN ALL OF THAT.

JUST 24% OF YOUR RESIDENTS ARE IN THAT 25-44 YEARS-OLD AGE RANGE, AND THAT'S YOUR PRIME WORKFORCE AGE RANGE, AND YOU'VE GOT A BELOW AVERAGE SHARE OF YOUNG PRIME AGE TALENT.

YOU CAN SEE WHEN YOU THINK ABOUT THIS AND STEVEN I'LL KEEP COMING BACK TO THIS

[00:50:02]

LET'S LOOK A LITTLE BIT MORE GRANULARLY AT WHAT MAKES THIS UP.

THESE SLIDES DO START TO GET COMPLICATED.

I'LL TALK A LITTLE BIT ABOUT HOW TO READ THEM BEFORE, BUT I'LL START WITH THE BOTTOM LINE.

FAMILY AND HOUSEHOLD SIZES IN SACHSE ARE ABOUT 14-28% LARGER THAN THE STATE, NATIONAL AND MOST PEER CITY AVERAGES.

ONCE AGAIN, YOU ARE THE YELLOW BAR AND THE DARKER SHADED AREA IS THE AVERAGE FAMILY SIZE, AND THE LIGHTER SHADED AREA IS THE AVERAGE HOUSEHOLD SIZE.

THIS IS SIMPLY THE DATA THAT SUPPORTS THE FINDING AND THE INSIGHT THAT I JUST TALKED TO YOU ABOUT.

THE MORE THAN SEVEN IN 10 HOUSEHOLDS IN SACHSE HAVE CHILDREN.

YOU'VE GOT ONE OF THE HIGHEST RATES OF HOUSEHOLDS RAISING CHILDREN IN THE PEER REVIEW.

YOU CAN SEE HERE YOU'RE ALMOST AT THE TOP.

ANNA AND ROULETTE RIGHT AROUND WHERE YOU ARE, BUT ANNA IS REALLY HIGH.

YOU CAN SEE THAT. THEN IT STARTS TO DROP BACK.

I WOULD LIKE TO POINT OUT THAT AT 71.3%.

LOOK AT TEXAS AT 69.5% AND THE UNITED STATES AT 57.6%.

PART OF THE STORY THAT THAT TELLS IS THE TEXAS STORY, IF YOU THINK ABOUT IT.

THIS IS A STATE THAT IS GROWING, THIS IS A STATE WHERE PEOPLE ARE MOVING AND RAISING FAMILIES AND THAT IS REFLECTED IN THESE STATISTICS.

THE CHALLENGE FOR US WILL BE IN SACHSE.

HOW DO WE KEEP THEM HERE?

>> HEY, LAURA, I HAVE A QUICK QUESTION.

DO WE HAVE NEED DATA AROUND MULTI-GENERATIONAL FAMILIES? I KNOW THAT THE SCHOOLS HAVE BEEN LOOKING AT THAT AS WELL.

JUST BECAUSE WE DO HAVE THAT OLDER POPULATION, BUT ALSO KIDS IN THE MIX.

I WASN'T SURE IF WE HAVE LOOKED AT ANY OF THAT DATA AS WELL.

>> GO AHEAD, STEVEN.

>> WE DIDN'T LOOK AT MULTI GENERAL GENERATION HOUSEHOLDS, WE COULD GO BACK AND LOOK.

THERE MAY BE HOUSEHOLDS THAT HAVE BOTH RESIDENTS THAT ARE 55 AND OLDER AND CHILDREN UNDER 18, WE CAN LOOK TO SEE THAT'S HOW WE WOULD DEFINE A MULTI-GENERATIONAL FAMILY.

OUR TEAM DIDN'T PULL THAT DATA, BUT WE COULD PULL THAT DATA PRETTY EASILY IF WE WANTED TO TAKE A PEEK UNDER THE HOOD FOR THAT.

>> NO, I WAS JUST CURIOUS IF IT WOULD IMPACT AT ALL. THAT'S FINE.

>> JARED IF YOU CAN PASS THAT ALONG, WE CAN INTEGRATE THAT INTO THIS.

>> I'M GOING TO ASSUME A LOT OF THIS WHEN YOU LOOK AT THE NUMBER OF FAMILIES, OBVIOUSLY TEXAS, A LOT OF PEOPLE WANT TO COME HERE.

A LOT OF ITS AFFORDABILITY IS A BIG PIECE OF IT.

BUT AS YOU ATTRACT MORE HERE, HOW DO WE MAINTAIN THAT AFFORDABILITY AS YOU CONTINUE TO HAVE THE KIDS AND PEOPLE THAT YOU RAISE? BECAUSE I THINK THAT'S THE BIGGEST REASON WHY.

>> YOU HAVE JUST BEAUTIFULLY DESCRIBED THE PARADOX OF ECONOMIC DEVELOPMENT IN THE STATE OF TEXAS AND IN A LOT OF OTHER FAST GROWING PLACES.

TEXAS IS AFFORDABLE.

IT IS ALSO WHERE THE JOBS ARE.

BY THE TIME YOU'VE GOT THAT MIX, EVERYBODY'S COMING TO TEXAS.

WE'RE ALL FAMILIAR WITH TEXAS.

YOU CAN SEE HOW DALLAS HAS EVOLVED EVEN OVER THE LAST DECADE.

BUT NOW YOU ARE SITTING PRETTY WHEN IT COMES TO AFFORDABILITY.

WE'LL TALK A LITTLE BIT MORE SO ON THE HOME OWNERSHIP SIDE THAN THE RENTAL SIDE.

BUT ONE OF THE REASONS WE LIKE THE WAY THAT YOU HAVE ORGANIZED THE COMP PLAN FIRST AND THEN THE ECONOMIC DEVELOPMENT PLAN IS BECAUSE YOU'VE ALREADY STARTED THINKING ABOUT THE RELATIONSHIP BETWEEN YOUR LAND USE, YOUR HOUSING TYPES AND AVAILABILITY, AND WE'LL TALK A LITTLE BIT ABOUT THAT MORE IN A MOMENT, AND WHAT IT IS GOING TO TAKE TO DISTINGUISH YOURSELVES IN ECONOMIC DEVELOPMENT TERMS. THAT'S A GREAT POINT.

>> ONE OF THE THINGS TO THINK THROUGH, WHICH WE'RE NOT THERE YET BECAUSE WE'RE NOT REALLY IN THE PRESCRIPTIONS YET, BUT IF WE KNOW THAT WE'RE TRYING TO MAINTAIN OUR AFFORDABILITY, WE ARE TRYING TO THINK ABOUT DESTINATION DEVELOPMENT WHERE WE CAN GET SOME WALKABILITY, FOR INSTANCE, IN THE 5TH STREET DISTRICT, LET'S JUST IMAGINE THAT, AND WE WANT TO ATTRACT YOUNG PROFESSIONALS, ONE OF THE THINGS THAT COULD SIGNAL TO US FROM A POLICY STANDPOINT IS PERHAPS THERE'S A NEED NOT TO JUST ONLY THINK ABOUT SINGLE FAMILY HOUSING BUT OTHER TYPES OF HOUSING OPPORTUNITIES, TO REFLECT THE NEED THAT'S THERE.

MULTI FAMILY HOUSING, SOME TOWNHOUSES, SOME CONDO DEVELOPMENT, FOR INSTANCE, MAYBE A FEW MORE APARTMENT TYPE DEVELOPMENTS AS WELL THAT HAVE BEEN REFINED.

ALL OF THOSE TYPES OF HOUSING DEVELOPMENTS CAN START TO HELP US ACHIEVE SOME OF OUR INTERSECTED GOALS THAT WE WOULD HAVE AROUND,

[00:55:06]

MAN, WE'D LOVE TO HAVE THOSE RESTAURANTS WHERE WE CAN CREATE THAT CAFE CULTURE.

WELL, WHAT COMES WITH CAFE CULTURE, DENSITY, WALKABILITY, THOSE TYPES OF THINGS.

YOU CAN START TO SEE AS WE ASK THOSE SAME TYPE OF QUESTIONS THAT YOU'RE ASKING ABOUT AFFORDABILITY, HOW DO WE HOLD ONTO OUR RESIDENTS? THOSE CAN ALSO HELP US START TO PLAY INTO SOME OF THE SAME POLICY QUESTIONS AND STRATEGY GOALS THAT WE MAY HAVE AS IT COMES OUTCOMES OF THIS WORK AS WELL.

>> JUST ONE UNDERSCORE ON THAT.

I THINK ONE OF THE THINGS THAT WE'RE GOING TO WANT TO BEAR IN MIND IS THAT WORKING AGE POPULATION THAT WE'RE GOING TO WANT TO BE TARGETING AND GROWING.

WHAT DOES IT TAKE TO GET SOME OF THE KIDS THAT ARE IN THESE HOUSEHOLDS RIGHT NOW TO STAY IN SACHSE.

MAYBE THEY GET A DEGREE NEARBY, MAYBE THEY GO TO A COMMUNITY COLLEGE OR A FOUR YEAR COLLEGE OR GET SOME TECHNICAL TRAINING OR CERTIFICATION TRAINING AND THEN STAY THERE.

HOUSING TENDS TO BE A REALLY IMPORTANT PIECE OF HOW THOSE DECISIONS ARE MADE WHEN PEOPLE ARE YOUNG.

THOSE OF YOU THAT HAVE KIDS THAT HAVE ENTERED THE WORKFORCE AS YOUNG ADULTS, YOU KNOW THIS WELL. WE'LL KEEP GOING.

YOU HAVE THE HIGHEST MEDIAN AGE AMONG PEER CITIES, FOUR YEARS OLDER THAN THE TEXAS MEDIAN AND ABOVE BOTH COUNTY AND NATIONAL BENCHMARKS.

SO 40.5 IS YOUR MEDIAN AGE.

TEXAS MEDIAN AGE IS 35.5.

AS WE SAID AT THE TOP OF THIS, YOUR POPULATION IS GETTING A LITTLE BIT OLDER.

YOU'VE GOT TWO BUBBLES HERE.

YOU'VE GOT BIG FAMILIES AND A SLIGHTLY OLDER POPULATION THAN YOUR PEERS.

>> NORMALLY, THIS IS THE ONE DATA POINT FOR ME THAT IS A LITTLE BIT CONFOUNDING.

WHICH IS THE IDEA THAT BECAUSE YOU HAVE SUCH LARGE FAMILY FORMATION, LARGE HOUSEHOLDS THAT HAVE CHILDREN, YOU NORMALLY EXPECT THAT YOUR MEDIAN AGE WOULD ACTUALLY BE MUCH LOWER.

IN FACT, YOU WOULD EXPECT IT TO BE LOWER EVEN PERHAPS THE US AVERAGE.

BUT IT SPEAKS TO THE FACT THAT YOU HAVE SUCH A LARGE RETIREMENT BASE THAT IT'S PLAYING INTO YOUR MEDIAN HOUSEHOLD AGE HERE AND PUSHING IT TOWARDS NEARLY 41 YEARS OF AGE.

IT ALSO ILLUSTRATES THE OTHER POINT THAT WE MENTIONED EARLIER, WHICH IS THIS, HOW DO WE THINK ABOUT, IS THERE A NEED? IS THERE AN ULTIMATE GOAL TO THINK ABOUT, DO WE WANT TO MAKE A PLAY IN TRYING TO GET SOME YOUNGER PROFESSIONALS TO LIVE AND WORK IN SACHSE AS WELL TO HELP JUST AS WE DIVERSIFY OUR ECONOMIC PORTFOLIO, DO WE WANT TO DIVERSIFY OUR RESIDENT BASE AS WELL, WHICH IS AN INTERESTING QUESTION.

>> THERE YOU GO.

>> WE'VE NOW TALKED ABOUT THIS A NUMBER OF TIMES, 24% OF THE SACHSE RESIDENTS ARE PER [OVERLAPPING]

>> CAN I MAKE A POINT ABOUT YOUR PREVIOUS SLIDE? MAYBE THIS CAN HELP MAYBE EXPLAIN SOME OF THAT.

SACHSE GREW REALLY QUICKLY.

OUR HOUSING STOCK GREW REALLY QUICKLY BETWEEN PROBABLY THE LATE '90S AND 2008.

I'LL SPEAK FOR MY NEIGHBORHOOD.

IT WAS BUILT IN 1999.

WE MOVED IN THERE IN 1999.

I HAD FOUR CHILDREN UNDER FIVE.

I'M STILL IN THE SAME HOUSE, AND MY HUSBAND'S STARTING 60 THIS YEAR.

MY NEIGHBORHOOD IT HAS ALMOST NO TURNOVER.

THE PEOPLE THAT MOVED INTO IN 1999 ARE STILL THERE, WHICH MEANS WE USED TO HAVE TONS OF GRADE SCHOOL KIDS, THAT WE HAD TONS OF MIDDLE SCHOOL KIDS, THAT WE HAD TONS OF HIGH SCHOOL KIDS.

WELL, NOW WE'RE STARTING TO GET EMPTY NESTERS, BUT I THINK THAT THERE'S A LOT OF NEIGHBORHOODS AND SACHSE THAT ARE LIKE THAT THAT PEOPLE CAME IN IN THAT BOOM.

THEN THEY STAYED.

>> YEAH.

>> HALLOWEEN HAS CHANGED A LOT IN YOUR NEIGHBORHOOD AS MY GUESS.

>> YES.

>> THE OTHER THING IS YOUR A GREAT EXAMPLE OF THIS DATA POINT OF WHAT YOU JUST DESCRIBED THEN, WHICH SETS US UP FOR A REAL OPPORTUNITY.

WHAT HAPPENS IN THE NEXT FIVE, SEVEN, 10 YEARS IN SACHSE, WHICH WE WILL RAISE THE QUESTION ABOUT HOW DO WE RETHINK ABOUT THE ECONOMIC DEVELOPMENT PARADIGM FOR THE CITY TO BE ABLE TO ABSORB POTENTIALLY SOME TURNOVER IN A HOUSING STOCK THAT'S GOING TO CREATE AN OPPORTUNITY TO GAIN A NEW GENERATION OF RESIDENTS, FOR INSTANCE. DOES THAT MAKE SENSE?

>> I WON'T SPEND A LOT OF TIME ON THIS BECAUSE THIS IS THE OTHER SIDE OF THE SPECTRUM, 24% OF YOUR RESIDENTS ARE IN THEIR PRIME WORKING YEARS.

THAT'S 25-44.

THAT MAKES YOU THE SECOND LOWEST AMONG THE PEER CITIES.

WE'VE SPENT A LOT OF TIME TALKING ABOUT HOW THIS DEMOGRAPHY IS SHAPING UP IN SACHSE AND HOW IT WILL BECOME THE BASIS OF THE GOALS ONCE WE GET FURTHER ALONG IN THE WORK.

>> I'LL DO FINDINGS THREE AND FOUR.

I'LL TRY TO DO THEM QUICKLY WHERE WE CAN GET THROUGH THE DATA AND OPEN UP FOR CONVERSATION.

SACHSE HAS AFFORDABLE HOUSE HOME OWNERSHIP, BUT HOUSING AFFORDABILITY AND RENTAL CHALLENGES ARE PRESENT.

THE MEDIAN HOUSEHOLD INCOME AND SACHSE IS ACTUALLY QUITE HIGH.

IT'S 126,000.

IT'S THE THIRD HIGHEST AMONGST PEERS.

[01:00:02]

LOTS OF REALLY STRONG INCOME GROWTH.

IMAGINE THE STORY WE CAN TELL.

FASTER IN COMMUNITY, DIVERSE RESIDENTS, HIGH INCOMES, HIGHLY EDUCATED IN TOWN.

WE START TO BUILD UP A GOOD NARRATIVE HERE.

BUT SOME OF THE CHALLENGES ARE WHEN WE LOOK AT VACANCY RATES, WE HAVE A PRETTY LOW VACANCY RATE, AS YOU ALL KNOW, MEANING THAT OUR HOUSING STOCK IS A LOT OF IT CALLED FOR.

WE ALSO FACE SOME CHALLENGES AS IT RELATES TO SOME RENTERS IN OUR COMMUNITY.

IF WE LOOK AT OUR RENTERS IN OUR COMMUNITY, A LOT OF OUR RENTERS RENTING ARE ACTUALLY COST BURDEN AND THEY'RE SPENDING UP MORE THAN 30% OF THEIR INCOME ON HOUSING.

>>> STEVE EVEN CAN I MAKE JUST AN OVERARCHING COMMENT HERE?

>> SURE.

>> WHEN WE TALK ABOUT HOUSING BURDEN, YOU ARE CONSIDERED HOUSING BURDENED, EITHER RENTAL OR OWNERSHIP IF YOU'RE SPENDING MORE THAN 30% OF YOUR INCOME ON HOUSING.

SO YOU'LL HEAR THAT STATISTIC THROUGHOUT THIS SET OF SLIDES.

>> YEAH. MEDIAN HOUSEHOLD INCOMES, 126,000, IS 50% HIGHER THAN THE METRO, RANKS THIRD AMONGST PEERS.

AGAIN, REALLY STRONG MEDIAN HOUSEHOLD INCOME DATA HERE.

HOUSEHOLD AND INCOMES HAVE GROWN ABOUT 30%.

WE'VE SEEN PRETTY GOOD GROWTH IN OUR INCOME.

ON PAR WITH WHAT WE'RE SEEING ACROSS THE METRO, WE'RE CONSISTENT WITH WHAT'S HAPPENING WITH THE US AND OTHER GROWING COMMUNITIES.

WE'RE ACTUALLY OUTPACING SOME OF THE GROWTH IN SOME OF THE MORE RICHER SUBURBS AS IT RELATES TO THE METROPLEX.

ONE IN FIVE HOMEOWNERS ARE COST BURDENS.

THAT MEANS THAT HOMEOWNERSHIP IS QUITE AFFORDABLE FOR RESIDENTS, PARTICULARLY.

IT'S JUST 22% OF THE RESIDENT HOMEOWNERS IN SACHSE ARE SPENDING 30% MORE OF THEIR INCOME ON HOUSING COSTS.

THAT'S A REALLY GOOD IN METRIC.

WE SCORE REALLY WELL THERE.

BUT WHEN WE LOOK AT OUR RENTERS, WE HAVE ABOUT 50% OF OUR RENTERS SPENDING AT LEAST 30% OF THEIR INCOME ON HOUSING.

ON THE HOUSING AFFORDABILITY SIDE FOR THOSE HOMEOWNERS, GOOD STORY.

OUR CHALLENGE REALLY IS FOR SOME OF THE RENTERS, WHEN WE START TO THINK ABOUT COST OF AFFORDABILITY, ETC, IT'S A BIT MORE EXPENSIVE FOR THE RENTERS AND THERE'S A HIGHER COST BURDEN FOR THEM.

FINDING 4 IS THAT SACHSE IS A HIGHLY EDUCATED COMMUNITY, IT'S HIGHER EARNING, IT'S POSITIONING THE CITY FOR ECONOMIC OPPORTUNITY.

NEARLY FIVE IN 10 RESIDENTS, 48% HAVE A BACHELOR'S DEGREE OR HIGHER, THAT'S WELL ABOVE THE US AVERAGE, BOTH STATE AND NATIONAL AVERAGE.

WE'RE A HIGHLY EDUCATED COMMUNITY.

WE'RE STARTING IN A PLACE OF STRENGTH IN TERMS OF OUR TALENT BASE.

AGAIN, THIS SPEAKS TO THAT.

YOU'LL SEE THAT WE DO REALLY QUITE WELL IN TERMS OF THE FOLKS THAT HAVE BOTH A GRADUATE DEGREE AND BACHELOR'S DEGREE.

AGAIN, THAT'S AMONGST SOME OF THE HIGHEST PERFORMING PEERS, AND WE'RE OUT PERFORMING THE STATE AND THE US AVERAGE OVERALL.

WHEN WE LOOK AT THIS, THIS IS A METRIC WHERE WE START TO UNDERSTAND HOW DOES IT RELATE BACK TO THE US? THESE ARE CALLED LOCATION QUOTIENTS.

TO TURN NARROW OUT A LITTLE BIT.

THE 1.0 LINE HERE IS EQUIVALENT TO THE US AVERAGE.

ANYTHING ABOVE THE LINE IS GOOD, ANYTHING BELOW THE LINE WOULD BE CHALLENGING.

WHAT YOU SEE HERE IS ACTUALLY WE DO REALLY WELL HERE.

WE'RE ABOUT 50% HIGHER CONCENTRATED OF PEOPLE WITH A COLLEGE DEGREE AND MORE SO THAN THE US AVERAGE.

WE SCORE REALLY WELL THERE.

LAURA, DO YOU WANT TO TAKE FINDING FIVE?

>> YOU ATTRACT MORE NEWCOMERS THAN PEER CITIES.

WE TOUCHED ON THIS AT THE BEGINNING OF THIS.

YOUR IN MIGRATION RATE IS SLOWER THAN YOUR PEER CITIES.

THOSE WHO DO MOVE IN ARE PREDOMINANTLY HIGH EARNING HOMEOWNERS WITH SOME COLLEGE, BUT NO BACHELOR'S DEGREE.

MIGRATION IS NOT THE PRIMARY DRIVER OF GROWTH.

THAT GOES TO A QUESTION THAT WAS ASKED EARLIER.

RISING FAMILY SIZES SUGGESTS THAT MUCH OF YOUR POPULATION GAIN IS COMING FROM HOUSEHOLD FORMATION, RATHER THAN NEW ARRIVALS.

I THINK THAT GOES TO THE STORY, I THINK IT WAS THE COUNCIL MEMBER THAT WAS TELLING THE STORY OF MOVING TO SACHSE, HAVING A PRETTY BIG FAMILY.

THAT'S THE SIZE FAMILY I HAVE, AND NOW THE KIDS ARE OUT OF THE HOUSE.

DIGGING IN, MIGRATION IS LOWER THAN IN PURE REGIONS, BUT A RELATIVELY LARGER SHARE OF THE PRIME AGE WORKERS.

IF YOU LOOK AT THESE BARS, THE TOP YELLOW PIECE IS 55 AND OLDER, THE LIGHTER GREEN IS 25 TO 54, AND THE DARKER GREEN IS ONE AGES ONE TO 24.

YOU CAN SEE SACHSE THERE AT THE BOTTOM.

YOU CAN SEE HOW THAT SHAPES UP.

THE LARGEST GROUP MOVING TO SACHSE ARE THOSE WITH SOME COLLEGE OR AN ASSOCIATE'S DEGREE, BUT LESS THAN A BACHELOR'S DEGREE.

AGAIN, YOU'RE ON THE FAR LEFT SIDE, AND THE PIECES OF THE BAR THERE ARE GRADUATE PROFESSIONAL DEGREE ALL THE WAY DOWN TO THE GREEN,

[01:05:01]

>> AGAIN, THESE ARE JUST REINFORCING SOME OF THE MESSAGES.

I HOPE THIS IS STARTING TO CRYSTALLIZE IN YOUR MINDS.

THE BIGGEST GROUP COMING TO SACHSE RIGHT NOW ARE PEOPLE MAKING $75,000 ANNUALLY, FOLLOWED BY THOSE MAKING LESS THAN 25,000.

AGAIN, YOU'VE GOT A BAR BELL-SHAPED PHENOMENA GOING ON HERE.

FINDING 6, SACHSE RESIDENTS ARE HIGHLY ENGAGED IN THE LABOR FORCE, BUT YOU'VE GOT SOME GENDER GAPS THAT WE'RE GOING TO WANT TO PAY ATTENTION TO AS IT RELATES TO PARTICIPATION AS WELL AS EARNING GAPS.

AGAIN, JUST TO REITERATE, YOU'RE HIGHLY ENGAGED IN THE LABOR FORCE, SEVEN AND 10 WORKING-AGE SACHSE RESIDENTS ARE IN THE LABOR FORCE, WHICH MAKES YOU FOURTH AMONG YOUR PEERS.

YOU'RE ACTUALLY IN THIS CATEGORY OUTPERFORMING THE STATE AND NATIONAL RATES.

THAT'S A TERRIFIC STORY TO TELL WHEN YOU'RE THINKING ABOUT A TALENT STRATEGY AS A CENTERPIECE FOR AN ECONOMIC DEVELOPMENT STRATEGY.

SACHSE'S NEARLY 33,000 GENDER PAY GAP RANKS THIRD AMONG PEER CITIES AND IS OVER TWO TIMES LARGER THAN THE STATE AND THE REGIONAL AVERAGES.

THIS IS SOMETHING TO THINK ABOUT AND PERHAPS WORK ON.

>> GO AHEAD.

>> I DON'T WANT TO SPEND A LOT OF THAT.

HOW DO WE WORK ON THAT? THAT'S INTERESTING.

>> WELL, ACTUALLY, THERE'S A LOT OF WAYS TO WORK ON THAT.

AS WE THINK ABOUT A TALENT STRATEGY, PART OF WHAT YOU'RE THINKING ABOUT THE WORKFORCE PROFESSIONALS IN THIS REGION, AND THIS SITS SQUARELY IN THE GOVERNOR'S ECONOMIC DEVELOPMENT PLAN IS, HOW DO WE CREATE A PIPELINE OF INTERESTED WORKERS? HOW CAN WE DO OUTREACH? THERE ARE, FOR EXAMPLE, SOME VERY SPECIFIC OUTREACH IN CENTRAL TEXAS TO GET MORE YOUNG WOMEN INTERESTED IN MOBILITY AND INFRASTRUCTURE JOBS.

THESE ARE TARGETED EFFORTS TO REACH INTO HIGH SCHOOLS AND EVEN GRADE SCHOOLS TO GET PEOPLE INTERESTED IN CAREER PATHWAYS THAT MAY NOT BE VISIBLE TO THEM.

THIS WILL HAVE TO DO WITH A WORKFORCE RECRUITMENT IN A PIPELINE BUILDING STRATEGY, AND YOU'VE GOT WORKFORCE BOARDS.

YOUR EDUCATORS ARE PAYING ATTENTION TO THIS, AND THAT'S WHERE YOU START TO DO THE WORK.

BY THE WAY, I SHOULD SAY SOMETHING ABOUT THIS.

YOU'RE ACTUALLY RIGHT. YOU ASKED IT IN A WAY THAT MAKES ME WANT TO SAY SOMETHING.

THIS ECONOMIC DEVELOPMENT PLAN IS GOING TO BE REALLY ROBUST.

IT'S GOING TO BE OVER A LONG PERIOD OF TIME, AND IT'S GOING TO CONTAIN A LOT OF GOALS AND VERY SPECIFIC STRATEGIES.

ALL OF THE WORK IS NOT GOING TO FALL ON YOUR PLATE.

WHEN WE START TO DEVELOP OUT AN IMPLEMENTATION PLAN, WE WILL START TO THINK ABOUT WHO THE PARTNERS ARE THAT WILL HAVE TO HELP IN IMPLEMENTATION, BUT THE WAY THAT YOU ASKED THAT QUESTION MADE ME WANT TO TELL YOU, IT'S NOT ALL WORK THAT YOU'RE GOING TO HAVE TO BE IN CHARGE OF AND DO ON YOUR OWN. DOES THAT MAKE SENSE?

>> IT DOES.

>> CAN I ADD TO THAT?

>> THAT'S RELIEVING I'M SURE.

>> YES.

>> CAN I ADD TO THAT THOUGH? CAN YOU GO BACK TO THAT SLIDE? OR EVEN A FEW SLIDES OVER BECAUSE HOW MANY OF OUR RESIDENTS ACTUALLY WORK IN SACHSE TO BE ABLE TO CONTRIBUTE TO CHANGE IN OR EVEN FINDING A WAY TO CHANGE THE GENDER PAY GAP?

>> A LOT OF RESIDENTS ARE COMMUTING OUT FOR WORK.

BUT ONE OF THE THINGS THAT WE CAN START TO RAISE THE QUESTION FOR, AS LAURA MENTIONED, AS IT RELATES TO OUR OWN ECONOMIC DEVELOPMENT STRATEGY, COULD BE DO WE WANT TO FOCUS ON ECONOMIC SECTORS WHERE WOMEN PARTICIPATE AT A HIGHER RATE THAN MEN, FOR INSTANCE? LET ME GIVE AN EXAMPLE OF WHAT I KNOW ABOUT THAT.

WE TALK ABOUT HEALTH SERVICES AND LIFE SCIENCES.

I KNOW THAT WE MADE A PLAY AROUND A HEALTH AND LIFE SCIENCES COMPANY.

IT DIDN'T GO OUR WAY COMPLETELY.

WE CAN GO BACK AND STILL BUILD UPON THOSE EFFORTS.

WE KNOW THAT LOOKING AT THE DEMOGRAPHY OF THE LIFE SCIENCES SECTOR ACROSS THE UNITED STATES, THAT WOMEN ACTUALLY PARTICIPATE IN THAT SECTOR MUCH MORE THAN MEN, FOR INSTANCE, AND ARE HIGHLY ENGAGED IN THAT SECTOR MORE THAN MEN.

IF WE'RE THINKING ABOUT HOW TO MAYBE THINK ABOUT CLOSING SOME OF THE WAGE GAP, WE'LL START TO THINK ABOUT, WHAT ARE THOSE SECTORS THAT WOMEN VERSUS MEN ARE WORKING IN? ARE WOMEN WORKING MORE IN SERVICE BASED SECTORS? IS IT BECAUSE THEY MAYBE HAVE TO STAY CLOSER TO HOME AND THEY'RE HAVING TO TAKE NOT SO GREAT JOB BECAUSE THEY CAN'T COMMUTE INTO THE CDD DISTRICT, FOR INSTANCE.

ARE THERE IN A SERVICE BASED JOB FOR INSTANCE? WE'RE GOING TO HAVE A REALLY GOOD OPPORTUNITY TO LOOK AT THE DEMOGRAPHY

[01:10:03]

THAT'S ONE IDEA. [OVERLAPPING] THAT'S A GOOD IDEA.

CAN I FINISH? LET ME EXPLAIN THE SECOND PIECE OF THIS.

THE SECOND PIECE OF THIS IS THAT IS AN ENTREPRENEURSHIP GOAL.

WE MAY FIND THAT WHEN WE LOOK AT THE LABOR PARTICIPATION RATE, REASON YOUR LABOR, YOU HAVE A VERY HIGH LABOR PARTICIPATION RATE, BUT YOUR WOMEN LABOR PARTICIPATION RATE COULD BE MUCH LOWER.

IT'S PROBABLY MUCH LOWER THAN YOUR RATE FOR MEN OVERALL.

WHAT WE MAY FIND IN THAT IS THAT THERE COULD BE INDIVIDUALS THAT ARE HOME BASED ENTREPRENEUR, MOMS WHO ARE STAYING AT HOME, WHO ARE DOING HOME BASED BUSINESSES WHO JUST NEED SOME ENTREPRENEURS SUPPORT TO THEIR ENTERPRISE TO GROW THEIR WAGES, THEIR INCOMES.

WE FOUND THAT TO ACTUALLY GET A BIG, CHALLENGE AND TERRELL, TEXAS, WHEN WE WORKED THERE AND TERRELL IS WORKING ON AN ENTREPRENEURSHIP STRATEGY CENTERED ON WOMEN.

THOSE ARE INITIATIVES AND WAYS THAT AS LAURA MENTIONED, WE'RE NOT GOING TO SOLVE THIS CHALLENGE OVERALL.

BUT IF IT BECOMES A PRIORITY SOMETHING WE WANT TO THINK ABOUT, THERE ARE SOME POLICY LEVERS AND SOME STRATEGIES THAT WE CAN PULL ON TO START OVER TIME, REMEMBER, NOT ONE YEAR, TWO YEAR, FIVE, TEN YEARS TO ACTUALLY MAYBE HAVE AN IMPLICATION OR HAVE AN IMPACT ON THAT. HAPPY TO TAKE YOUR QUESTION.

>> I WAS ALSO GOING TO SAY, WE DON'T WANT TO FORGET.

IT'S EASY TO MARKET TO WOMEN OWNED BUSINESSES BECAUSE IF THERE ARE WOMEN ENTREPRENEURS, I FEEL LIKE DALLAS ENTREPRENEURS CENTER LIKE THEY'VE DONE A GOOD JOB GETTING WOMEN IN THE DOOR AND HELPING WITH SOME JOB SKILLS AND THINGS LIKE THAT, SO THAT WAY THEY CAN START BUSINESSES AND GROW BUSINESSES.

THAT WILL ALSO, I BELIEVE, HELP WORK ON THIS AS WELL.

>> ONLY 100%. YOU NAILED IT. ABSOLUTELY.

>> WELL, MY QUESTION, I GUESS I BECAUSE YOUR EXPLANATION DOESN'T NECESSARILY LEAD INTO.

THE PAY GAP IS NOT NECESSARILY BASED ON TWO PEOPLE MALE AND FEMALE WITH THE SAME JOB, BUT THE MAN IS EARNING MORE THAN THE WOMAN.

YOUR PAY GAP IS BASED ON JUST ANALYSIS OF WHAT NUMBER OF MEN WORKING VERSUS WHAT THEY GET PAID IN TOTAL VERSUS THE WOMEN WORKING.

OR ARE YOU ADDRESSING PAY GAP BASED ON.

>> THIS IS NOT LOOKING AT JOB TO JOB.

THE NUMBER OF MEN AND WHAT IS THE EARNINGS? WHAT IS THE NUMBER OF WOMEN IN THE WORKFORCE?

>> THAT'S WHY I'M RETRACTING MY SECOND [LAUGHTER] QUESTION.

BASED ON YOUR EXPLANATION, I'M RETRACTING MY SECOND QUESTION, [LAUGHTER] WE CAN PROCEED FORWARD.

>> GREAT. FOR THE LAST?

>> SURE. THIS MIGHT ALSO BE PART OF THE ANSWER TO GETTING MORE WOMEN IN THE WORKFORCE.

SACHSE IS A CONNECTED SUBURB WITH REMOTE WORK AVAILABILITY.

ABOUT ONE IN FOUR OF OUR WORKERS ARE REMOTE, WHICH IS SIGNIFICANTLY HIGHER BOTH THAN THE STATE AND NATIONAL AVERAGES.

YOU'RE ALSO A COMMUTER TOWN.

ONE OF YOU GUYS, SINCE I CAN'T SEE YOUR FACES, I CAN'T REMEMBER WHO, BUT SOMEBODY MADE THE POINT THAT PEOPLE ARE LEAVING SACHSE AND COMMUTING TO WORK AND YOU WERE CORRECT.

NINE IN 10 RESIDENTS ARE COMMUTING AND THEY'VE GOT A COMMUTE TIME OF ABOUT 30 MINUTES.

IF YOU LOOK AT THE UNDERLYING STATISTICS HERE, THIS SHOWS YOU THAT YOU CAN SEE WHERE YOU ARE 23.8% OF YOUR WORKERS, WHICH IS ONE IN FOUR SACHSE WORKERS ARE REMOTE.

THAT IS SIGNIFICANTLY HIGHER THAN THE STATE OF TEXAS, AND YOU'RE NUMBER THREE AMONGST PEERS.

THIS STATISTICS, STEVEN YOU MAY WANT TO WEIGH IN A LITTLE BIT HERE.

THIS ONE HAS WOBBLED AROUND SINCE COVID, BUT THIS IS A REALLY HIGH RATE OF REMOTE WORKERS FOR SACHSE.

>> WHICH SAY, THERE COULD BE A STRATEGY AROUND REMOTE WORKERS.

A LOT OF RESIDENTIAL COMMUNITIES ARE DOING THAT NOW WHERE THEY'RE THINKING THROUGH, HOW DO I PUT A CO WORKING SPACE IN? HOW DO I PUT AN ENTREPRENEURIAL HUB IN MY COMMUNITY WHERE THESE ENTREPRENEURS CAN CONNECT AND NOT JUST WORK IN THEIR BASEMENTS OR WORK IN AN EXTRA BEDROOM, FOR INSTANCE.

THAT COULD BE ACTUALLY A STRATEGY THAT PLAYS INTO THIS BROADER QUESTION ABOUT HOW WE SUPPORT ENTREPRENEURSHIP.

BUT LOTS OF REMOTE WORKERS, IT'S HELD STEADY FOR YOU ALL OVER TIME, AND IT SEEMS TO ME TO BE SOMETHING THAT WE WOULD WANT TO THINK ABOUT AS A TALENT STRATEGY GOING FORWARD.

>> I'LL GIVE YOU AN EXAMPLE OF WHERE THIS JUST GETS GROUNDED IN ACTION IS WE ARE WORKING IN A COMMUNITY WHERE THEY'RE TRYING TO BUILD ON THIS AS A STRATEGY, AND THEY'VE INVESTED A LOT OF MONEY IN INSTALLING

[01:15:02]

YOU CAN SEE THIS GETS GROUNDED PRETTY FAST.

STEVEN LET'S KEEP GOING.

>> IT'S ALSO BEEN A STRATEGY TO LEAD SOME OF THE MOST DECLINING AREAS.

DALLAS, OKLAHOMA IS ONE OF THE MOST POSTER CHILDS THAT HAVE USED THE REMOTE WORK PROGRAM TO REALLY REVIVE THEIR COMMUNITY.

>> A HIGHER SHARE OF SACHSE COMMUTERS ARE DRIVING ALONE TO WORK, THAN IN THE WIDER METROPOLITAN STATISTICAL AREA AND A SMALLER SHARE CAR POOL COMPARED TO PIERCE CITY.

WE ALWAYS TAKE A LOOK AT THIS JUST SO YOU CAN GET A SENSE OF WHAT THE COMMUTER SITUATION LOOKS LIKE, AND YOU ARE THE YELLOW LINE IN THERE.

LOT OF COMMUTERS, SPENDING TIME IN CARS.

I WANT TO JUST CIRCLE THAT BACK TO WHAT STEVEN SAID EARLIER.

ONE OF THE MOTIVATIONS FOR YOU ALL AS AN ECONOMIC DEVELOPMENT ORGANIZATION TO THINK ABOUT THIS COMPLETE COMMUNITY APPROACH TO ECONOMIC DEVELOPMENT IS YOU WILL OVER TIME BE CREATING JOBS THAT ARE LOCAL AND THAT WILL ALLOW PEOPLE TO LIVE, WORK AND PLAY IN SACHSE.

THAT CAN BE A BIG MOTIVATION FOR COMMUNITIES THAT ARE TRYING TO BUILD THEIR OWN ECONOMIES.

IN THE DALLAS METROPLEX FOR US, HOW CAN YOU GET YOUR FAIR SHARE IN THE RIGHT SHARE OF THAT BIG DALLAS METROPLEX ECONOMY? THIS IS WHAT WE PROMISED, WHICH IS THE SUMMARY.

IT'S THE LAST SLIDE AND THEN WE'LL OPEN IT UP FOR DISCUSSION.

HERE'S THE TAKEAWAYS.

WE'VE TALKED A LOT ABOUT EACH OF THESE FAST AND DIVERSE.

GROWING 2.5 TIMES FASTER THAN TEXAS AND A LARGE BIPOC POPULATION, HIGHLY DIVERSE COMMUNITY.

YOU'VE GOT BIG HOUSEHOLDS.

YOU ALL KNOW THIS BECAUSE THIS IS THE PLACE THAT YOU LIVE IN LOVE.

YOU ARE VERY APPEALING TO FAMILIES, AS WELL AS SENIORS.

THOSE SENIORS MAY HAVE STARTED OUT AS YOUNG FAMILIES, AS WAS SAID EARLIER.

A LITTLE BIT WEAKER, THE BIG HOWEVER HERE IS YOUNG PROFESSIONALS, THAT IS A HARDER DEMOGRAPHIC FOR YOU TO HANG ONTO.

WE NEED TO BE THINKING ABOUT THAT.

THAT'S GOING TO GET US INTO A HOUSING DISCUSSION, I THINK.

YOU'VE GOT HIGH INCOMES AND TIGHT HOUSING.

AT $126,000 MEDIAN INCOME, YOU DO HAVE HIGH INCOMES, BUT YOU'VE GOT LOW VACANCY RATES, WHICH MEANS THAT THE HOUSING THAT YOU HAVE IS GETTING GOBBLED UP AND YOU'VE GOT RISING COSTS WITH HALF OF YOUR RENTERS COST BURDEN.

YOU DID THINK ABOUT THIS IN YOUR COMP PLAN, BUT WE'RE GOING TO HAVE TO THINK ABOUT THROUGH THE MIND OF A 25-YEAR-OLD OR A 30-YEAR-OLD OR A 35-YEAR-OLD, WHAT HOUSING TYPES DO WE NEED TO HAVE AVAILABLE, WHEN WE THINK ABOUT THAT 5TH STREET REDEVELOPMENT? WHAT WOULD CAUSE US TO THINK ABOUT HOUSING AND WALKABILITY AND DENSITY.

[NOISE]

>> GO AHEAD. SORRY. DO WE LOSE HER?

>>WE LOST YOUR VOICE THERE FOR A SECOND.

>>WE STILL LOST HER VOICE.

>>LAURA LOST HER VOICE.

I'LL FINISH THEN YOU'LL.

AS MENTIONED EARLIER, HIGHLY EDUCATED, WELL PAID, 50% OF THE RESIDENTS HAVE A BACHELOR'S DEGREE HIGHER.

WE'VE GOT SOME FLOWER IN MIGRATION.

OUR MIGRATION THAT WE'RE SEEING IS REALLY DRIVEN BY FAMILY FORMATION.

AGAIN, THIS IS A QUESTION AROUND TALENT ATTRACTION WILL BE SOMETHING THAT WE'LL REALLY WANT TO THINK ABOUT.

WE ARE RETAINING A LOT OF OUR FAMILIES.

HOW DO WE ATTRACT NEW TALENT INTO THE COMMUNITY WILL BE SOMETHING WE WANT TO THINK ABOUT AS IT RELATES TO THE ECONOMIC DEVELOPMENT STRATEGY.

GOT A VERY ENGAGED WORKFORCE.

WE'VE GOT SOME GENDER GAPS AS WE TALKED ABOUT EARLIER TO ADDRESS AND POSSIBLY THINK ABOUT AS IT RELATES TO STRATEGY.

THEN OBVIOUSLY, WE ARE A BIT OF A COMMUTER TOWN.

A LOT OF OUR RESIDENTS ARE COMMUTING OUTSIDE OF THE CITY FOR WORK, BUT WE'VE GOT 25% OF OUR FOLKS WHO ARE ON OCCASION OR FULL TIME WORKING AS REMOTE WORKERS, WHICH OBVIOUSLY PRESENTS US WITH AN OPPORTUNITY TO THINK ABOUT OUR REMOTE WORKER STRATEGY AS WELL.

WITH THAT, I'M GOING TO STOP SHARING OUR SCREEN WHERE YOU CAN SEE OUR FACES A LITTLE BIT BIGGER AND WE'RE HAPPY TO HEAR YOUR THOUGHTS, YOUR REFLECTIONS, ANSWER ANY OTHER QUESTIONS, BUT WE LOOK FORWARD TO YOUR COMMENTS.

>> LAURA, YOU'RE BACK, YOU CAN TALK AGAIN.

LAURA. CAN YOU HEAR US, LAURA?

>> LAURA YOU ARE MUTED YOU HAVE TO MUTE YOURSELF. KEEP GOING, GUYS.

>> I GUESS ONE OF THE QUESTIONS THAT COMES TO ME AND I SHOWED IT TO JARED IN THE MIDDLE SAYS, CAN YOU BE SUCCESSFUL OUR COMMUNITY IT'S A BARBEL COMMUNITY.

YOUNG FAMILIES AND OLD PEOPLE WE LACKED THE MIDDLE GROUP.

[01:20:02]

>> WELL, THE CHALLENGE WITH NOT HAVING THE 25-44-YEAR-OLDS WOULD BE THAT IT WOULD BE A VERY DIFFICULT OPPORTUNITY TO THINK ABOUT BEING MORE THAN JUST A RESIDENTIAL COMMUNITY. DOES THAT MAKE SENSE?

>> IT DOES.

>> THAT'S NOT TO SAY THERE AREN'T YOUNG PROFESSIONALS LIVING IN SACHSE. THERE ARE.

WE'RE JUST SAYING THAT WE SHOULD BE THINKING ABOUT HOW THE OPPORTUNITY TO GROW THE SHARE.

BUT IF WE'RE WANTING TO MAKE A PLAY FOR OUR LIFE SCIENCES COMPANY, OR TECHNOLOGY-BASED COMPANY, ONE OF THE QUESTIONS THAT WOULD COME OUT OF THAT, IF JARED WAS AT A TRADE SHOW, FOR INSTANCE, IN PRESENTING AND MEETING WITH COMPANIES, THEY WOULD ASK HIM, WELL, TELL US A LITTLE BIT ABOUT YOUR WORKFORCE, WHAT'S YOUR LABOR SHED LOOK LIKE.

HE COULD DESCRIBE THE DALLAS-FORT WORTH LABOR SHED, WHICH HE WOULD.

BUT THEN THEY'D ALSO HAVE THE QUESTION ABOUT SACHSE.

WHAT ABOUT YOUNG PROFESSIONALS? ARE YOUNG PROFESSIONALS LIVING THERE? EVEN IF I CAN'T GET JUST SACHSE RESIDENTS TO WORK AT MY COMPANY AND JUST ACCESS YOUR YOUNG PROFESSIONALS THERE, I'M GOING TO WANT TO BE ABLE TO ATTRACT YOUNG PROFESSIONALS TO COME WORK IN THE OFFICE.

THE QUESTION WOULD BE, WHAT KIND OF DESTINATION ASSETS DO YOU HAVE? DO YOU HAVE THE RIGHT TYPE OF RESTAURANTS, AND COFFEE SHOPS, AND AMENITIES? THOSE BUSINESSES WILL BE ASKING THOSE SAME TYPE OF QUESTIONS.

THE REALITY IS, I DON'T THINK YOU CAN BE AS SUCCESSFUL AS YOU WANT TO BE IF WE'RE NOT THINKING ABOUT WHAT THE OPPORTUNITY AS IT RELATES TO YOUNG PROFESSIONALS.

I ALSO BELIEVE THAT THE COUNCIL MEMBER MAKES A VERY GOOD POINT IN HER EXAMPLE IN ANTIDOTE AS WELL, WHICH IS YOU'RE GOING TO HAVE A LOT OF FOLKS THAT ARE PHASING OUT OF SACHSE VERY SOON, MEANING THAT THEY'RE GETTING OLDER, THEY MAY RETIRE, THEY MAY MOVE, THEY MAY DOWNSIZE.

WE KNOW THAT A LOT OF OLDER RESIDENTS DO DOWNSIZE OVER TIME AND MOVE CLOSER TO THE URBAN CORE.

A LOT OF RESEARCHES SUGGEST THAT, WHICH MEANS THAT YOU'RE GOING TO BE PRESENTED WITH EITHER SOME OPPORTUNITIES TO ATTRACT NEW RESIDENTS, SOME NEW REDEVELOPMENT OPPORTUNITIES.

WE ARE GOING TO WANT TO BE THINKING ABOUT, WELL, WHAT IS THE NEXT GENERATION OF RESIDENTS WHO ARE GOING TO BE THAT FUTURE, WHAT SACHSE WILL LOOK LIKE IN THE FUTURE.

MAYBE NOT NOW, BUT IN FIVE, IN 10, IN 15 YEARS FROM NOW.

I THINK WE'RE GOING TO HAVE TO THINK ABOUT IT TO BE TRULY SUCCESSFUL.

>> I THINK I COMPLETELY AGREE WITH THAT BECAUSE AS PEOPLE BEGIN TO RETIRE AND THEY BEGIN TO DOWNSIZE AND THEIR KIDS HAVE MOVED OUT AND THINGS LIKE THAT, IF WE DON'T HAVE ANYTHING HERE THAT'S GOING TO ENTICE YOUNGER PEOPLE TO COME INTO THE COMMUNITY, THEN THE ENTIRE COMMUNITY IS JUST GOING TO PHASE OUT.

WE'VE GOT TO BE ABLE TO START ATTRACTING YOUNGER PEOPLE WHO ARE NEWER, MAYBE ONE NIGHT LIFE, IT'S MORE OPTIONS HERE INSTEAD OF JUST.

>> THAT'S RIGHT.

>> THAT'S RIGHT.

>> BECAUSE WHAT HAPPENS IS YOU BECOME A COMMUNITY POTENTIALLY IN DECLINE, AND WHAT WE KNOW IS THAT AS YOU'RE HAVING THESE OPENINGS COMING UP, YOU'RE GOING TO WANT TO HAVE A REAL CLEAR POINT OF VIEW ABOUT THE TYPE OF GROWTH THAT YOU WANT TO HAVE, WHICH MEANS IF YOU'RE NOT THINKING ABOUT BEING AGGRESSIVE ABOUT THE TYPE OF TALENT THAT YOU'RE LOOKING FOR, THE TYPE OF RESIDENTS, THE TYPE OF AMENITIES AND BUSINESSES AND ALL THOSE TYPES OF THINGS, GROWTH WILL HAPPEN AROUND YOU REGARDLESS IF YOU PUT GUARD RAILS ON IT.

THE IDEA OF HAVING A POINT OF VIEW ABOUT AN ECONOMIC DEVELOPMENT STRATEGY IS TO SAY, WE HAVE A REAL CLEAR POINT OF VIEW ABOUT WHO WE WANT SACHSE TO BE GOING FORWARD.

WE WANT SACHSE TO BE AS EDUCATED AS WE ARE GOING FORWARD.

WE WANT IT TO BE STILL A PLACE FOR YOUNG FAMILIES.

WE WANT TO BE ABLE TO ATTRACT THE NEXT GENERATION MAYBE OF WORKERS IN THE DALLAS-FORT WORTH AREA WHO DON'T WANT TO LIVE IN THE URBAN CORE, BUT WHO WANT TO HAVE ACCESS TO TERRIFIC AMENITIES LIKE GREAT CAFES AND RESTAURANTS, AND THOSE TYPES OF THINGS.

ALL OF THAT IS WHY YOU HAVE THIS COMPLETE STRATEGY AS IT RELATES TO THE WAY WE WANT TO THINK ABOUT TALENT ATTRACTION TO THE COMMUNITY. THAT'S A REALLY GREAT POINT.

>> IT REINFORCES THE THOUGHT PROCESS BECAUSE IT'S SO HARD ON FIFTH STREET, BECAUSE YOU'VE GOT A LIMITED AREA.

YOU CAN'T JUST ALLOW THAT TO BE JUST A BIG GROUP OF APARTMENTS, FOR EXAMPLE, BECAUSE THERE'S NOTHING FOR THEM TO DO.

YOU'RE GOING TO ATTRACT THE YOUNG FAMILIES OR THE REALLY YOUNG PEOPLE THAT CAN AFFORD THE APARTMENT LIVING, BUT THEY'RE GOING TO MOVE OUT THE MINUTE THEY'VE GOT THE HIGHER PAYING JOB OR WHATEVER BECAUSE THEY DON'T HAVE THE RESTAURANTS, THE BARS, I MAY NOT SAY BARS, BUT ANYTHING AROUND IT.

WE HAVE TO BE VERY CAREFUL WITH HOW WE DO FIFTH STREET TO GIVE THEM NOT JUST A PLACE TO LIVE, BUT A PLACE TO PLAY, RELAX.

THEY'RE CLOSE BECAUSE THERE'S ONLY SO THE STATION CAN DO FOR US.

>> THAT'S RIGHT.

>> YOU'RE TOTALLY RIGHT. IT GIVES YOU THE OPPORTUNITY TO CURATE THEIR DESTINATION, I THINK.

[01:25:01]

>> STEVEN, CAN YOU HEAR ME NOW?

>> WE CAN, YES. GO AHEAD, LAURA.

>> WE TALKED ABOUT THAT. WE'VE TALKED A LOT WITH GINA ABOUT THAT AND JARED ABOUT THAT, AND ANIKE BUDE IS LOOKING AT THAT FROM OUR TEAM.

I THINK YOU JUST NAILED IT IS, GROWTH IS HAPPENING.

WE LIVE IN A HIGH GROWTH STATE, WE LIVE IN A HIGH GROWTH REGION, AND THE IDEA OF THINKING ABOUT WHAT IT LOOKS LIKE FIVE OR 10 YEARS DOWN THE ROAD AND THE GIFTS THAT YOU CAN GIVE TO THE COMMUNITY THROUGH THIS PLAN AND THROUGH EXECUTION OF THIS PLAN.

I THINK THAT FIFTH STREET IS SUPER GREAT.

IT'LL BE THE PHYSICAL SIGNATURE OF ALL OF THIS AND HOW YOU THINK ABOUT HOUSING, HOW YOU THINK ABOUT RETAIL, HOW YOU THINK ABOUT DESTINATION, HOW YOU THINK ABOUT OUTDOOR EXPERIENCES.

THAT REALLY DOES HAVE THE POTENTIAL TO BE THE SINGLE BIGGEST EXPRESSION OF THAT.

I DO THINK THAT YOU'RE GOING TO HAVE TO THINK ABOUT HOUSING CREATIVELY IN THAT.

THERE MAY EVEN BE SOME OPPORTUNITIES FOR YOU TO EXTEND THE CITY'S INFLUENCE IN TERMS OF LAND IN THAT SO THAT YOU ARE MAXIMIZING THE IMPACT WITH SOME OF THOSE HOUSING TYPES TO GET SOME OF THOSE YOUNGER PROFESSIONALS, IF THAT MAKES SENSE.

>> IT DOES, BUT IT MAKES THAT FIFTH STREET EVEN MORE DIFFICULT TO OUT WHAT DO YOU DO.

WE'RE COUNTERING YOU GUYS TO HELP MAKE THAT EASIER, JUST SO YOU KNOW. [LAUGHTER]

>> WE'VE BEEN THINKING A LOT ABOUT IT. WE'VE GOT SOME IDEAS.

>> WELL, AS A NUMBERS NERD, THIS STUFF IS VERY INTERESTING TO ME.

THAT'S WHY I APPRECIATE YOU PRESENTING THIS TO US TO GIVE US AN IDEA.

NOW, IT GETS ME THINKING AND I LOOK FORWARD TO SEEING THE NEXT LAYER AND THE NEXT STEP FOR WHAT YOU GUYS ARE GOING TO PROPOSE AND BRING TO US.

IF IT WAS AN EASY ANSWER, WE WOULDN'T NEED YOU.

BUT IT'S NOT EASY, SO WE APPRECIATE THAT.

ANY OTHER QUESTIONS FROM ANYBODY AROUND?

>> I HAD A QUICK ONE. I SEE YOU REFER TO PRIME AGE WORKERS A LOT, BUT I SEE TWO DIFFERENT DEFINITIONS OF THAT.

ONE IS 25-44, THE OTHER IS 25-54.

I JUST WANT TO GET CONFIRMATION.

THAT'S A BIG DELTA.

>> IT'S 25-44.

THAT COULD BE JUST AN EDIT ERROR THAT WE MADE ON THE SLIDE.

>> OKAY. THANKS.

>> GREAT QUESTION, JOE. THANK YOU.

>> WELL, THANK YOU GUYS VERY MUCH.

I KNOW WE'RE GOING TO HAVE A STEP PROCESS AS WE WALK THROUGH THIS AND I'LL LET YOU GUYS TELL US WHERE DO WE GO NEXT FROM HERE.

ALSO, I GUESS, WE'VE ALL GOT YOUR EMAIL ADDRESSES, SO OTHER QUESTIONS THAT COME UP, WE CAN FEED THOSE DIRECTLY TO YOU OR SHOULD WE PUSH THEM THROUGH TO JARED FOR YOU TO GO TO THEM, OR HOW DO YOU WANT THAT? BECAUSE AS WE TAKE A LITTLE BIT OF TIME, I KNOW I'LL DIGEST THIS AND OTHER QUESTIONS WILL COME.

HOW DO WE MAKE SURE WE GET THAT TO YOU SO WE MAKE SURE WE'RE CONSIDERING THE DIFFERENT QUESTIONS AND COMMENTS?

>> JARED, DO YOU WANT TO COLLECT ALL THE QUESTIONS AND GET THEM TO US AND WE'LL PROVIDE A RESPONSE?

>> YEAH, THAT SOUNDS GREAT. IF OTHER QUESTIONS COME UP, BECAUSE I KNOW FROM ME, I'VE WRITTEN A BUNCH OF NOTES AND I WANT TO THINK ABOUT IT, I'LL PUSH THEM TO YOU, JARED AND PUSH THEM TO LAUREN ESTE, THAT'D BE GREAT.

>> THAT'S GREAT. THANK YOU SO MUCH FOR THE OPPORTUNITY TO PRESENT TONIGHT.

WE WISH WE COULD BE THERE WITH YOU, BUT WE REALLY ARE GRATEFUL TO HAVE THE OPPORTUNITY TO GET THIS OUT IN FRONT OF YOU.

>> STEVEN, IN TERMS OF NEXT TIME, WE'LL BE ABLE TO SEE YOU ALL.

I THINK THE PRESIDENT WAS HINTING AT NEXT STEPS.

WHAT'S THE NEXT COUPLE OF WEEKS LOOK LIKE OR MONTH OR TWO LOOK LIKE FOR YOU ALL?

>> THAT'S A GOOD QUESTION. THE NEXT COUPLE STEPS ARE, WE'VE GOT AN ARRAY OF INTERVIEWS THAT JARED IS GOING TO BE CONNECTING US WITH FOR STAKEHOLDER INTERVIEWS.

WE'LL BE DOING THOSE, MATCHING THAT WITH OUR INSIGHTS.

WE'RE GOING TO BE DOING THE CLUSTER ANALYTICS.

THE IDEA WOULD BE THE NEXT TIME WE'RE WITH YOU TO COME BACK AND PRESENT THE FINDINGS OF THAT BODY OF WORK AS WELL.

WE'RE WANTING TO BE REALLY PRAGMATIC AND METHODICAL IN THE WAY THAT WE DO THIS BECAUSE THIS IS AN IMPORTANT PROJECT AND ENGAGEMENT FOR YOU GUYS.

THAT WOULD BE OUR NEXT PRESENTATION.

THEN AFTER THAT, AND WE'VE DONE ALL THE DATA ANALYTICS, WE'VE BECOME REALLY EDUCATED MORE ABOUT WHAT'S DRIVING THE ECONOMY IN SACHSE AND PARTICULARLY AS IT RELATES TO THE REGION.

WE THEN COME BACK TO YOU WITH A STRATEGIC FRAMEWORK, AND THAT FRAMEWORK, WE'D PROBABLY WORK THROUGH A OPPORTUNITY TO DO A LITTLE BIT OF A WORKSHOP SESSION WITH YOU ABOUT THAT TO TAKE YOUR FEEDBACK, AND THEN THAT WILL DRIVE THE PLAN DEVELOPMENT AS WELL.

>> THE STAKEHOLDERS THAT THEY'RE GOING TO MEET WITH, ONE LAST QUESTION, I'LL LET YOU GO. I APPRECIATE IT.

WHEN YOU LOOK AT, AND I'M GOING TO USE JUST BECAUSE I'M FAMILIAR WITH THE GARLAND CHAMBER OF COMMERCE, THEY'VE GOT THEIR DCMA AND SO FORTH,

[01:30:02]

A LOT OF WHAT THEY'RE DOING, IT IS WORKFORCE DEVELOPMENT.

IS THAT SOMETHING THAT THEY NEED TO TALK TO TO SEE WHAT IT IS THAT WE'RE ABLE TO DO AS IT IMPACTS SACHSE SITTING RIGHT NEXT TO GARLAND AND WHAT THEY'RE DOING AND HOW THAT IMPACTS GARLAND ISD AND ULTIMATELY COMMUNITY COLLEGE THAT THEN DRAWS SOME OF OUR PEOPLE, OR IS THAT NO, WE DON'T? I DON'T KNOW IF THERE'S BENEFITS TO DO THAT OR NOT.

>> WITH THE COLLEGES, YOU'VE GOT COLLIN COLLEGE, DALLAS COLLEGE, YOU'VE GOT THE GILBREATH-REED CAREER TECHNOLOGY CENTER, SO A LOT OF EDUCATION AND THE INSTITUTIONS.

I WAS AT A PRESENTATION EARLIER TODAY, AND I THINK THEY SAID 70 ACCREDITED INSTITUTIONS WITHIN THE REGION.

I THINK THAT'S A GREAT EXAMPLE AND CERTAINLY SOMETHING AS WE'RE COMPILING THE LIST OF STAKEHOLDERS, SOMETHING THAT WE COULD PASS ALONG AND FILTER THAT THROUGH LAURA.

>> THAT MAY BE MORE IN THE FRINGE, BUT IT'S JUST A THOUGHT.

WAIT A MINUTE, THEY'RE IMPACTING SACHSE ALONG WITH EVERYTHING THEY'RE DOING, BUT THAT IS GARLAND, IT'S NOT SACHSE.

>> THAT WOULD BE A GREAT ONE FOR US TO HAVE A ONE ON ONE CONVERSATION WITH.

I THINK THAT'S A GREAT IDEA TO PUT ON THE LIST.

>> WELL, THANK YOU GUYS VERY MUCH. WE APPRECIATE IT.

GLAD WE CAN SEE YOU VIRTUALLY. JUST ONE LITTLE HICCUP ON THAT.

WE DECIDED TO MUTE LAURA.

SHE DIDN'T KNOW IT UNTIL SHE GOT ON HER PHONE, I GUESS.

[LAUGHTER]

>> IS THAT WHAT HAPPENED?

>> NO, WE HAVE NO IDEA. WE'RE GOING TO CALL IT THAT.

HOW'S THAT? THIS TECHNOLOGY SOMETIMES IT DOESN'T WORK FOR US, BUT THANK YOU VERY MUCH.

>> HOPEFULLY NEXT TIME WE'RE GOING TO SEE YOUR FACES AS WELL.

BUT I THINK WE WERE ABLE TO RECOGNIZE A LOT OF YOU FROM YOUR VOICES BECAUSE WE'VE MET MANY OF YOU BEFORE.

WE APPRECIATE THE OPPORTUNITY.

>> THANK YOU.

>> THANK YOU BOTH VERY MUCH.

>> TAKE CARE, Y'ALL. THANK JARED FOR PUTT THIS TOGETHER. THIS WAS GREAT.

>> THANK YOU, SIR. APPRECIATE IT.

>> THEY'RE OFF. THEN WE SHALL MOVE ON TO OUR NEXT ITEM.

IF I CAN GET IT ALL STRAIGHT HERE.

DISCUSSION E2.

[2. Receive any reports and presentations by the Sachse Economic Development Corporation President, Board Members, Executive Director, and staff regarding items of community interest; special events; announcements and activities; office, industrial, commercial, or retail business retention; and marketing projects.]

JARED, I'LL TURN THIS OVER TO YOU, YOU'VE GOT THE FIRST ITEM THERE.

I'LL LET YOU GO AHEAD AND YOU CAN DO THAT. GO AHEAD

>> YES, SIR. VERY SHORT STAFF REPORT THIS EVENING.

AS YOU ALL MAY KNOW, JOSHUA FRICK HAS MOVED FROM SACHSE AND RESIGNED HIS POSITION.

THERE WAS SOME DISCUSSION.

IN FACT, I THINK I MIGHT HAVE EVEN SEEN HIM AT SOME POINT THIS EVENING BACK THERE.

HE WAS GOING TO POSSIBLY POP IN AND JUST SAY GOODBYE TO ALL OF YOU.

WE JUST WANTED TO RECOGNIZE JOSHUA FRICK FOR HIS SERVICE TO THE EDC BOARD AND THE CITY OF SACHSE AND WISH HIM WELL.

IT APPEARS HE'S NOT HERE, THOUGH.

OTHER THAN THAT, I WAS JUST GOING TO ACKNOWLEDGE THE NEXT SACHSE FARMERS MARKET, SEPTEMBER 13TH, AND THEN OUR NEXT EDC BOARD MEETING, SEPTEMBER 18TH.

>> EXCELLENT. WE APPRECIATE JOSHUA FOR HIS TIME AND EFFORTS TO HELP, SO WISH HIM THE BEST FOR SURE.

WE'LL MOVE TO ITEM F1, EXECUTIVE SESSION,

[1. The Sachse Economic Development Corporation shall convene into Executive Session pursuant to Texas Government Code Section §551.087 Economic Development Deliberations: Deliberate the offer of a financial or other incentive relating to the development of Project Yellow Jacket.]

THE EDC BOARD IS ADJOURNED TO EXECUTIVE SESSION AT 7:34 PM.

WE'LL RECONVENE OUR REGULAR MEETING.

[1. Take any action as a result of Executive Session - deliberate the offer of a financial or other incentive relating to the development of Project Yellow Jacket.]

ITEM G1, TAKE ANY ACTION AS A RESULT OF THE EXECUTIVE SESSION.

DOES ANYONE FROM THE AUDIENCE WANT TO ADDRESS THE BOARD ON THIS? I NEED TO MAKE THAT AVAILABLE.

SEEING NONE, I'LL ENTERTAIN A MOTION FROM THE BOARD.

>> I WILL MAKE A MOTION TO AUTHORIZE THE EXECUTIVE DIRECTOR OF THE SACHSE ECONOMIC DEVELOPMENT CORPORATION TO NEGOTIATE AND EXECUTE AN INCENTIVE AGREEMENT FOR PROJECT YELLOW JACKET AND ANY AMENDMENTS AND INSTRUMENTS RELATED THERE TOO.

>> I HAVE A MOTION. DO I HAVE A SECOND?

>> I SECOND THE MOTION.

>> I SECOND.

>> ANY OTHER DISCUSSION? ANY OTHER QUESTIONS? THEN WE'LL VOTE.

[01:35:08]

>> YES, EVERYONE ELSE VOTED.

I'M JUST WAITING ON YOURS.

>> I NEVER GOT A BOX TO COME UP.

>> WELL, I CAN JUST ASK HOW YOU VOTE.

>> I CAN MAKE YOU VOTE. THAT'S FINE.

I VOTE IN FAVOR OF IT.

>> IN FAVOR OF IT?

>> YES.

THE MOTION PASSES UNANIMOUSLY.

THANK YOU. WITH THAT, WE'LL MOVE TO ITEM H, ADJOURNMENT.

THE MEETING WILL BE ADJOURNED AT 8:25 PM.

THANK YOU ALL VERY MUCH.

* This transcript was compiled from uncorrected Closed Captioning.