[00:00:01]
          >> WE'RE GOING TO DO? THEN LET'S CALL THE ORDER OF 
          [A. Meeting Opening]
THE ECONOMIC DEVELOPMENT CORPORATION BOARD OF THE CITY OF SACHSE, OUR REGULAR MEETING THURSDAY, NOVEMBER 20TH AT OFFICIALLY 6:04 P.M. TO CONSIDER THE FOLLOWING ITEMS OF BUSINESS, AND WE'LL START ITEM A TO THE INVOCATION AND PLEDGE. 
          SINCE I DIDN'T TAKE THE TIME TO ASK ANYBODY, YOU GUYS ARE STUCK WITH ME LEADING IN THE INVITATION AND PLEDGE. 
          IF YOU PLEASE RISE. WE'LL START WITH THE INVOCATION AND THEN PLEDGE. 
          OUR, DEAR FATHER AND HAVEN, WE'RE GRATEFUL FOR THIS THURSDAY EVENING THAT WE HAVE TO MEET TOGETHER. 
          WE'RE GRATEFUL THE RAIN THAT WE'RE RECEIVING, AND PLEASE WATCH OVER AND PROTECT US WITH THE WEATHER COMING THROUGH. 
          PLEASE BLESS OUR CITY, BLESS OUR CITY STAFF, THE FIRST RESPONDERS, AND BLESS OUR CITIZENS WITH PROSPERITY, AS WE WORK TO MAKE THIS AN EVEN BETTER COMMUNITY TO LIVE IN TO WORK IN, AND TO RAISE FAMILIES IN. 
          WE NEED FOR BLESSINGS AND THE WONDERFUL NATION THAT WE LIVE IN, PLEASE BLESS US THAT WE CAN SUPPORT THOSE THAT ARE ELECTED OFFICIALS AND HELP US TO BE EXAMPLES AND FIND WAYS TO LEAD SACHSE FORWARD AND IN THE FUTURE. 
          THESE BLESSINGS, WE THANK THE FOREIGN AND GIVE THANKS FOR ALL THAT WE HAVE. 
          WE SAY THESE THINGS NAMES CHRIST, AMEN. 
          COULD JOIN ME THE PLEDGE ALLEGIANCE. 
          WE WILL MOVE TO ITEM B, PUBLIC COMMENT. 
          THE PUBLIC IS INVITED TO ADDRESS THE BOARD REGARDING ANY TOPIC NOT ALREADY ON THE AGENDA FOR ACTION OR PUBLIC HEARING. 
          COMMENTS REGARDING THE CONSENT AGENDA OR ANY DISCUSSION ONLY ITEMS ON THE AGENDA MAY BE ADDRESSED DURING THE PUBLIC COMMENT SECTION. 
          THE TIME LIMIT IS THREE MINUTES PER SPEAKER. 
          PUBLIC COMMENT CARDS SHOULD BE PRESENTED TO THE ACTING SECRETARY PRIOR TO THE MEETING, ACCORDING TO TEXAS OPEN MEETINGS ACT. 
          THE BOARD IS PROHIBITED FROM DISCUSSING ANY ITEM NOT POSTED ON THE AGENDA, BUT WILL TAKE COMMENTS UNDER ADVISEMENT. 
          DO WE HAVE ANY CARDS THAT ANYTHING ELECTRONIC CAME. 
          THEN WE'LL MOVE TO ITEM C, THE CONSENT AGENDA. 
          [C. Consent Agenda]
THE CONSENT AGENDA, ITEMS OR ROUTINE OR ADMINISTRATIVE NATURE BEEN DISCUSSED PREVIOUSLY AT A BOARD MEETING AND OR DO NOT WARRANT DISCUSSION. 
          THE BOARD WILL ACT UPON THESE ITEMS WITH ONE MOTION. 
          THERE'LL BE NO SEPARATE DISCUSSION OF THESE ITEMS UNLESS A BOARD MEMBER REQUEST THEM TO BE REMOVED FROM THE CONSENT AGENDA. 
          IF YOU HAVE COMMENTS RELATED ITEMS ON THE CONSENT AGENDA, PLEASE ADDRESS THEM IN THE PUBLIC COMMENT SECTION OF THE MEETING. 
          ITEM C ONE APPROVED THE OCTOBER 21 2025 MEETING MINUTES. 
          THAT'S THE ONLY ITEM ON THE CONSENT AGENDA. 
          I'LL ENTERTAIN ANY MOTIONS. 
          >> I MOTION TO APPROVE THE OCTOBER 21 MEETING MINUTES AS IS. 
          >> I HAVE A MOTION. 
          >> I'LL SECOND. 
          >> I DO HAVE A SECOND. ANY DISCUSSION AT ALL OR QUESTIONS? THEN WE'LL GO AHEAD AND VOTE. 
          >> KRISTY, YOU MADE A SECOND. 
          >> SHE DID. 
          >> I GUESS I SHOULD SAY THEIR NAMES. 
          I'LL MAKE IT EASIER FOR IT, WON'T IT? THAT IS PASSED UNANIMOUSLY 70. 
          WE'LL MOVE ON TO ITEM D DISCUSSION ITEMS TO ITEM D1. 
          [1. Receive an update and discuss the ongoing development of the Sachse Economic Development Strategic Plan.]
RECEIVE AN UPDATE AND DISCUSS THE ONGOING DEVELOPMENT OF THE SACHSE ECONOMIC DEVELOPMENT STRATEGIC PLAN. 
          JARED I GUESS I'LL TURN OVER YOU, BUT WE WANT TO WELCOME CIVIC WITH US AGAIN TONIGHT. 
          WE'RE EXCITED TO HAVE YOU WITH US. 
          JARED, I'LL LET YOU ANY INTRODUCTION THAT YOU WANT TO GIVE THEM OR THAT NEEDED. 
          >> MR. PRESIDENT, THANK YOU SO MUCH. 
          I THINK WE INCLUDED A COUPLE OF PREAMBLE SLIDES WITH THE PACKET, BUT REALLY SAME DEAL AS BEFORE, WE'RE IN THE MIDST OF PLANNED DEVELOPMENT, RIGHT AT THE TAIL END, WORKING ON PHASE 4 FROM FRAMEWORK TO ACTION, SO THAT'S GOING TO BE THE BULK OF WHAT OUR CONSULTANTS WILL TALK ABOUT. 
          THEN SINCE OUR LAST MEETING, THE CONSULTANTS WILL GET INTO THIS MORE, BUT FINALIZING THE PEER ASSESSMENT REVIEW, COMPLETED LAND USE AND URBAN DESIGN ASSESSMENTS, SYNTHESIZED KEY RESEARCH AND ENGAGEMENT FINDINGS FORMING THE FOUNDATION OF THE STRATEGY FRAMEWORK, DRAFTED THE STRATEGY FRAMEWORK, AND PREPARED FOR THESE UPCOMING MEETINGS. 
          THEY'LL BE AT THE CITY COUNCIL ON DECEMBER 1ST, FOR THE COUNCIL'S FIRST FORMAL PRESENTATION FROM THE CONSULTANT. 
          WITH THAT, I'M HAPPY TO TURN IT OVER TO LARA STEPHEN AND NIKE. 
          >>WE CAN'T HEAR HIM. HOLD ON. 
          [00:05:05]
          >> LAURA, WE COULD HEAR YOU. 
          >> CAN HEAR ME. 
          >> THERE WE GO. NOW WE GOT JUST TO YOU. 
          >> I DON'T KNOW IF YOU REALLY WANT TO HEAR ME, BUT THAT'S GOOD THAT YOU CAN. 
          [LAUGHTER] 
          >> JUST A TEST. CAN YOU HEAR ME? 
          >> YES. 
          >> CAN YOU HEAR ME TOO? JUST A TEST. 
          >> YOU'RE GOOD. WE HEAR YOU. 
          >> GREAT. 
          >> FRIENDS. WE ARE GOING TO WALK THROUGH THE DECK, AND LAURA'S GOING TO KICK US OFF TODAY. 
          WE'RE GOING TO ALL THREE TAG TEAM THIS PRESENTATION, AND FOR YOU GUYS, I'LL SAY IF YOU GOT QUESTIONS, JUST STOP US AS WE GO ALONG. LAURA. 
          >> GREAT. WELL, FIRST OF ALL, IT'S GOOD TO BE WITH YOU ALL AGAIN. 
          THIS IS A BIG PRESENTATION, AND LET ME SET THE STAGE A LITTLE BIT. 
          THERE'S A LOT TO GET THROUGH THIS EVENING, AND WE KNOW THAT YOU'RE GOING TO WANT TO SPEND TIME WITH THIS PLAN. 
          WE'VE HAD A CHANCE TO DISCUSS THIS WITH GINA AND WITH JARED AND WITH MATT. 
          THEY ARE ALSO GOING THROUGH THIS. 
          WHAT WE WANT YOU TO DO IS THINK ABOUT THIS AS A REALLY STRONG DRAFT IN THE DIRECTION WE'RE HEADING IN, AND WE'RE LOOKING FOR FEEDBACK AND COMMENTS AND QUESTIONS. 
          THE WAY WE'RE GOING TO DO THIS THIS EVENING, WE'LL TRY TO MAKE THIS FUN TOO, BECAUSE WE KNOW THIS IS GOING TO TAKE A WHILE. 
          STEVEN SAID, IF YOU'VE GOT QUESTIONS ALONG THE WAY, STOP US. 
          WE'RE HAPPY TO ANSWER QUESTIONS. 
          WE'RE GOING TO START BY TALKING ABOUT THE BIG PICTURE. 
          WE'RE GOING TO MOVE INTO THE ENGAGEMENT ITSELF AND WHAT WE DID. 
          WE'RE GOING TO REVIEW THE DISCOVERY INSIGHTS. 
          THE REASON THIS PIECE IS SO IMPORTANT IS IT JUST GETS US ALL ON THE SAME PAGE ABOUT WHAT THE DATA IS TELLING US AND THE CIRCUMSTANCES IN WHICH SACHSE FINDS ITSELF IN THIS MOMENT IN TIME. 
          THAT'LL TELL US A LOT ABOUT STRENGTHS AND ABOUT AREAS THAT WE NEED TO BE THINKING HARD ABOUT AND DEVELOP STRATEGIES AROUND. 
          THAT WILL TAKE US STRAIGHT INTO THE STRATEGIC FRAMEWORK. 
          WHEN WE GET TO THE STRATEGIC FRAMEWORK, WE'LL SAY THIS AGAIN, BUT LET ME JUST TELL YOU HOW THIS IS GOING TO GO. 
          WE'RE GOING TO TALK ABOUT GOALS, WHICH ARE THOSE HIGH LEVEL GOALS, AND THEN WE'RE GOING TO TALK TO YOU ABOUT STRATEGIES. 
          THEN IN TWO AREAS, WE'RE GOING TO TAKE YOU THROUGH THE DETAIL. 
          THIS IS THE COOKBOOK FOR EACH OF THE STRATEGIES. 
          WE'RE GOING TO DO THAT IN TWO OF THE GOAL AREAS. 
          BECAUSE OF TIME, IT WOULD TAKE US ANOTHER HOUR OR SO TO GET THROUGH ALL OF THE GOALS AT THAT LEVEL OF DETAIL. 
          WE KNOW THAT YOU'RE GOING TO WANT TO GET THROUGH THIS AND THINK ABOUT THESE, CHEW ON THEM A LITTLE BIT. 
          JARED IS GOING TO BE ON DECK TO BE YOUR POINT OF CONTACT. 
          IF YOU'VE GOT QUESTIONS OF CLARIFICATION, IF YOU'VE GOT PUSHBACK, ALL OF THAT, YOU'VE GOT THE DOCUMENT, AND YOU'LL HAVE THE DETAIL FOR EACH OF THE GOALS. 
          WE'RE GOING TO WALK YOU THROUGH TWO OF THE REALLY BIG GOALS TONIGHT, SO THAT ONE, BECAUSE THEY'RE TWO OF THE MOST IMPORTANT GOALS, AND TWO SO THAT YOU CAN SEE JUST THE LEVEL OF DETAIL THAT THIS STRATEGIC PLAN GETS INTO. 
          WE'RE DEVELOPING COOKBOOKS ALL THE WAY THROUGH. 
          WE SAID AT THE BEGINNING OF THIS PROJECT, AND I'LL EMPHASIZE RIGHT NOW. 
          THE IMPLEMENTATION PLAN IS WHERE THESE THINGS COME ALIVE. 
          WHEN THEY'RE WRITTEN WELL, THEY BECOME A GUIDE BOOK AND A GUIDEPOST FOR STAFF FOR JARED FOR THE TEAM. 
          LET'S KICK OFF. 
          LET'S TALK ABOUT THE BIG PICTURE. 
          ONE OF THE THINGS THAT WE FEEL THE MOST STRONGLY ABOUT, AND I THINK HAS BEEN SO MUCH FUN ABOUT THIS PROJECT IS, YOU ARE REALLY ENGAGED. 
          THIS IS A COMMUNITY THAT KNOWS IT'S AT A FORK IN THE ROAD, AND WE'VE HAD YOUR ATTENTION. 
          YOUR LEVEL OF ENGAGEMENT, THE INSIGHTS THAT WE'VE GAINED FROM YOU, FROM COUNCIL MEMBERS, FROM STAFF, FROM THE COMMUNITY, THAT'S REALLY IMPORTANT. 
          IT WILL GUARANTEE THAT ECONOMIC DEVELOPMENT ISN'T SOMETHING THAT'S GOING TO HAPPEN TO YOU. 
          IT'S GOING TO HAPPEN WITH YOU AND FOR YOU. 
          YOUR PARTICIPATION IN THIS PROCESS IS WHY WE CAN SAY THAT CONFIDENTLY. 
          THE CHALLENGE, I THINK IT'S IMPORTANT TO SAY, AND JUST TO PUT IT ON THE TABLE RIGHT AT THE FRONT END IS YOU ARE AT A DEFINING MOMENT. 
          I THINK THE REASON THAT WE WERE BROUGHT IN TO CREATE A STRATEGIC PLAN IS BECAUSE THERE IS RECOGNITION THAT ALL OF THE SUCCESSES THAT HAVE BROUGHT YOU TO THIS MOMENT IN TIME, SOME OF THEM WILL HOLD UP. 
          BUT WE'RE GOING TO HAVE TO MAKE SOME SHIFTS TO CONTINUE ENSURING THAT SACHSE IS A REALLY, REALLY SUCCESSFUL COMMUNITY. 
          YOU HAVE AN OPPORTUNITY HERE TO INTEGRATE ECONOMIC DEVELOPMENT GOALS, WITH YOUR LAND USE, WITH YOUR INFRASTRUCTURE, WITH YOUR ZONING, AND MAKING SURE THAT ALL OF THAT IS ALIGNED. 
          I WILL TELL YOU THAT THIS IS A SOPHISTICATED APPROACH THAT YOU'VE DESIGNED. 
          A LOT OF COMMUNITIES TREAT THESE AS DIFFERENT PIECES, AND JUST CROSS THEIR FINGERS AND HOPE THAT THEY ALL COME TOGETHER AND SUPPORT ONE ANOTHER. 
          YOU ARE DOING THAT EXPLICITLY BRINGING THE ECONOMIC DEVELOPMENT STRATEGY JUST ON THE HEELS OF THE CP PLAN IS REALLY, REALLY SMART PLANNING. 
          [00:10:04]
YOUR PROXIMITY TO THE DALLAS FORT WORTH METROPLEX, NOT ONLY DOES THAT CREATE A NARRATIVE OPPORTUNITY BECAUSE PEOPLE ARE LOOKING AT THIS BIG SUCCESSFUL ECONOMY, BUT IT'S A HUGE ASSET FOR YOU IN TERMS OF REMOTE WORKERS, ENTREPRENEURS, FIRMS THAT ARE LOOKING FOR STRATEGIC REGIONAL PRESENCE. 
          YOU ARE SITTING IN THE CATBIRD SEAT IS WHAT THIS SAYS. 
          THE ECONOMIC DIVERSIFICATION EFFORTS MUST BE DATA DRIVEN AND FOCUSED ON ATTRACTING HIGH QUALITY VALUE INDUSTRIES THAT COMPLEMENT YOUR EXISTING BUSINESS LANDSCAPE. 
          I THINK THE SIMPLEST WAY TO THINK ABOUT THIS IS WE'VE LOOKED AT ALL OF YOUR ASSETS, INCLUDING YOUR COMP PLAN, INCLUDING WHAT YOUR BASIC ECONOMIC SUCCESSES ARE, AND THE GOAL IS TO GET YOUR FAIR SHARE AND THE RIGHT SHARE OF THE DALLAS FORT WORTH METROPLEX ECONOMY. 
          ABSOLUTELY, THIS PLAN HAS TO MAXIMIZE THE POTENTIAL OF EXISTING COMMERCIAL CORRIDORS, AND IT HAS TO THINK ABOUT AND ENVISION HOW WE ARE THINKING ABOUT REDEVELOPMENT. 
          THE PLACEMAKING, THE PHYSICAL SPACES, ALL OF THAT FITS TOGETHER. 
          THEN BECAUSE YOU'VE GOT LIMITED DEVELOPABLE LAND, EVERY SINGLE DECISION YOU MAKE IS STRATEGIC BY NATURE. 
          THINKING ABOUT THOSE TARGETED REDEVELOPMENT EFFORTS, THE INFILL GROWTH, ALL OF THAT HAS TO BE TIED SUPER EXPLICITLY INTO THE ECONOMIC DEVELOPMENT PLANNING. 
          YOU'LL SEE THAT WE'VE DONE THAT. 
          THE TOP LINE HERE FOR YOU IS SACHSE HAS THE TALENT, DIVERSITY AND LOCATION TO GET YOUR FAIR SHARE OF REGIONAL GROWTH. 
          YOU'RE EDUCATED AND AFFLUENT. 
          I THINK MOST OF YOU HAVE SEEN THIS BEFORE. 
          NEARLY HALF OF THE ADULTS HOLD A BACHELOR'S DEGREE, AND THE MEDIAN HOUSEHOLD INCOME IS 50% ABOVE THE DFW AVERAGE. 
          THAT'S A HUGE ASSET. 
          FAMILY ORIENTED COMMUNITY. 
          YOU'VE GOT LARGE HOUSEHOLDS, HIGH HOME OWNERSHIP, UNBELIEVABLE SCHOOLS, AND A REPUTATION AS A SAFE, STABLE SUBURB. 
          WHEN I SAID EARLIER, WE WANT TO BUILD ON THE SUCCESSES THAT HAVE GOTTEN YOU TO THIS POINT, THIS IS ONE OF THOSE TOP SUCCESSES. 
          WE WANT TO DO EVERYTHING WE CAN TO MAKE SURE THAT AS YOU GROW, YOU'RE GROWING SUCH THAT YOUR FAMILY ORIENTED COMMUNITY VALUES AND POSITIONS STAND STRONG. 
          YOU'RE DIVERSE. WE TALKED ABOUT THIS THE LAST TIME WE WERE WITH YOU, 54% BIPOC POPULATION, A REAL HIGH FOREIGN BORN AND VETERAN POPULATION. 
          THESE ARE ALL FOUNDATIONS FOR AN INCLUSIVE GROWTH NARRATIVE. 
          I BELIEVE WE TALKED THE LAST TIME WITH YOU. 
          THIS IS SOMETHING THAT COMPANIES ARE LOOKING FOR. 
          THIS IS PART OF THEIR TALENT STRATEGY. 
          HAVING ACCESS TO THAT AND THAT BEING PART OF THE FABRIC OF THE COMMUNITY IS REALLY IMPORTANT. 
          OF COURSE, YOU'VE GOT REGIONAL ADVANTAGE, PROXIMITY TO TWO OF THE FASTEST GROWING ECONOMIES IN THE UNITED STATES, DALLAS, AND COLIN COUNTIES. 
          THAT IS A WONDERFUL PLACE TO BE. 
          IT ALLOWS US TO THINK ABOUT HOW WE'RE GOING TO SPECIALIZE THE TRADED SECTORS THAT YOU FOCUS ON. 
          FINALLY, REMOTE WORK HUB, A QUARTER OF YOUR RESIDENTS WORK REMOTELY. 
          THIS SUGGESTS THERE'S A REAL OPPORTUNITY TO ATTRACT KNOWLEDGE WORKERS AND ENTREPRENEURS, AND YOU WILL SEE IN THE STRATEGIES FORTHCOMING THAT WE'RE GOING TO HAVE A FOCUS ON THIS INNOVATION AND THIS ENTREPRENEURSHIP, AND THERE'S SOME REALLY STRONG ECONOMIC DEVELOPMENT PRINCIPLES BEHIND THAT FOCUS. 
          HERE'S THE IMPERATIVE. 
          IT'S NOT THAT YOU'RE SHORT ON STRENGTHS, BUT WITHOUT ACTION, YOU COULD MISS THE MOMENT, AND YOU ARE IN A MOMENT. 
          YOU'RE IN A MOMENT OF A SUPER STRONG METROPLEX THAT IS THE ENVY OF MANY PLACES AROUND THE COUNTRY. 
          ONE OF THE THINGS THAT WE FIND IS TRUE, AND IT IS TRUE FOR YOU IS THAT DOING NOTHING IS NOT A NEUTRAL CHOICE. 
          WITHOUT INTENTIONAL STEPS, YOUR ECONOMY WILL REMAIN UNDERSIZED, AND WE'VE SHOWN YOU THAT DATA. 
          YOU RESIDENTS WILL FACE HOUSING AFFORDABILITY PRESSURES, AND IT'S POSSIBLE THAT YOUR YOUNGER WORKFORCE IS GOING TO CONTINUE TO LOOK ELSEWHERE FOR OPPORTUNITY. 
          THESE ARE THE MOTIVATING FACTORS THAT TELL US, LET'S SECURE THAT FUTURE FOR YOU. 
          WHAT YOU HAVE THE OPPORTUNITY TO DO, OF COURSE, IS TO LEVERAGE YOUR EDUCATED POPULATION, YOUR LOCATION, AND GROW YOUR SHARE OF TRADED HIGH VALUE INDUSTRIES, WHILE ALIGNING THAT LAND USE AND REDEVELOPMENT WITH THESE PRIORITIES. 
          WHAT THAT LEADS US TO IS THE PATH FORWARD, WHICH IS THE STRATEGIC FRAMEWORK THAT WE'RE GOING TO BE WALKING THROUGH THIS EVENING SO THAT WE CAN DRAW THE LINES BETWEEN WHAT YOU HAVE TODAY IN TERMS OF ASSETS, WHAT YOU'RE GOING TO HAVE TO BUILD OUT, AND HOW ALL OF THAT ADDS UP TO A FUTURE THAT YOU GUYS CAN BE REALLY, REALLY PROUD OF. 
          A LITTLE BIT ABOUT WHAT WE DID. 
          I THINK YOU ALL KNOW THIS, BUT WE LIKE TO REMIND PEOPLE OF HOW WE WORK AT THE INTERSECTION OF DATA AND ENGAGEMENT. 
          [00:15:02]
          >> IN TERMS OF ASSESSING THE ASSETS, THE CHALLENGES, AND ENGAGING STAKEHOLDERS. 
          HERE'S WHAT THIS SLIDE IS SHOWING YOU. 
          WE SPENT A LOT OF TIME WITH CITY LEADERSHIP, AND, OF COURSE, WITH YOU ALL INDIVIDUALLY AND AS A BOARD, TO MAKE SURE THAT WE WERE REALLY CLEAR ON WHAT YOUR PRIORITIES WERE. 
          WE'VE WORKED WITH A STEERING COMMITTEE TO SET THE STRATEGIC DIRECTION FOR THE PLAN. 
          WE'VE BEEN TOUCHING BASE ALL THROUGHOUT THIS. 
          WE REALLY DO BELIEVE THAT GOOD PLANS ARE NOT BUILT FROM AFAR AND THEN DUMPED ON COMMUNITIES. 
          WE'VE REALLY BEEN CO CREATING WITH YOU ALL ALONG THE WAY. 
          WE DID A VERY COMPREHENSIVE ECONOMIC ANALYSIS. 
          THIS IS KEY, BENCHMARKING SACHSE AGAINST TEN PEER CITIES ACROSS DEMOGRAPHICS, ECONOMY, AND QUALITY OF LIFE. 
          THAT'S WHAT TELLS US WHAT YOUR COMPETITIVE POSITION IS COMPARED TO PEERS. 
          WE ALSO TOOK A DEEP DIVE INTO FIVE PEER ECONOMIC DEVELOPMENT ORGANIZATIONS, AND THIS IS THE STRUCTURAL STUFF. 
          THIS IS CROSS CHECKING THE ORGANIZATIONAL STRUCTURE THAT YOU HAVE IN PLACE TODAY, INCLUDING THE PROGRAMMING AND THE STAFFING AND THE GOVERNANCE AND COMPARING YOU TO THESE OTHER ECONOMIC DEVELOPMENT ORGANIZATIONS SO THAT WE'RE CONSTANTLY HARVESTING BEST PRACTICES AND MAKING SURE THAT ORGANIZATIONALLY ARE BEST IN CLASS. 
          WE DID A TARGET CLUSTER ASSESSMENT TO FIGURE OUT WHICH OF THOSE HIGH VALUE INDUSTRIES YOU CAN COMPETE AND WIN, FOCUSING ON TRADED SECTORS, PROFESSIONAL SERVICES, TECHNOLOGY, AND INCLUSIVE GROWTH OPPORTUNITIES. 
          WE DID A LOT OF ONE ON ONE INTERVIEWS WITH BUSINESS OWNERS, CIVIC LEADERS, REGIONAL PARTNERS. 
          I WILL SAY, WE TOLD GINA AND JARED THIS EARLIER, YOU ALL PUT TOGETHER ONE OF THE BEST SET OF ONE ON ONE INTERVIEWS WE'VE HAD, AND WE REALLY WERE ABLE TO MAKE OUR WAY AROUND NOT JUST SACHSE BUT THE REGION TO UNDERSTAND A VARIETY OF POINTS OF VIEW, AND IT REALLY HELPED TO INFORM THIS PLAN. 
          WE DID SOME TARGETED ENGAGEMENT AND BUILT OFF OF THE EXTENSIVE ENGAGEMENT THAT WAS INCORPORATED IN THE COMP PLAN. 
          MEETING WITH EDC BOARD MEMBERS, REGIONAL PARTNERS. 
          WE WANTED PEOPLE TO REACT TO THE RESEARCH FINDINGS. 
          WE LIKE TO PRESSURE TEST THOSE FINDINGS ON THE GROUND AND REALLY FIGURE OUT WHAT ARE THE BEST PATHS FORWARD. 
          WE DID AN INTEGRATED LAND USE AND URBAN DESIGN ASSESSMENT, BUILDING OFF OF THE COMP PLAN AND MARRYING THOSE IDEAS TO THE ECONOMIC DEVELOPMENT PLAN, WHICH WE'LL TALK ABOUT A LITTLE BIT LATER. 
          THEN DID VISIONING WORKSHOPS WITH THE STEERING COMMITTEE AND THE CITY LEADERSHIP TO MAKE SURE THAT AT THE HIGHEST LEVEL, WE WERE HEADING IN THE RIGHT DIRECTION. 
          THEN WHEN WE BROUGHT IN THE STRATEGIC FRAMEWORK, WHICH IS EVEN MORE DETAIL, THAT ALL OF THESE THINGS RESONATE, THAT THEY FEEL BOTH ASPIRATIONAL, BUT ALSO DOABLE. 
          WE LIKE WORKING AT THAT INTERSECTION OF ASPIRATION AND PRACTICALITY. 
          ALL OF THAT IS ABOUT THE WORK THAT WE DID AND HOW WE DID IT. 
          THAT LEADS US INTO THE DISCOVERY INSIGHTS, AND WE'VE TALKED WITH YOU ABOUT THESE BEFORE. 
          BUT I THINK THAT THIS WILL BE A REALLY GOOD LEVEL SET AS WE HEAD INTO THE STRATEGIC FRAMEWORK. 
          STEVEN, DO YOU WANT TO KICK THAT OFF? 
          >> I'LL START. AS LAURA SAID, WE DID A LOT OF ANALYTICAL ANALYSIS TO UNDERSTAND SACHSE'S ADVANTAGES AS WELL AS THE OPPORTUNITIES IN THE CITY. 
          WHAT WE'LL DO BEFORE WE JUMP INTO THE OPPORTUNITIES, IS TALK A LITTLE BIT ABOUT SACHSE BY THE NUMBERS. 
          INTERESTING ENOUGH, AS THE HEADLINE SAYS, THE DATA TELLS A STORY OF OPPORTUNITY, A COMMUNITY THAT IS POSITIONED FOR GROWTH, ITS STRATEGIC CHOICES ALIGNED WITH THE ECONOMIC DEVELOPMENT EFFORTS. 
          THAT'S REALLY WHAT YOU ALL HAVE CHARGED US WITH IS TO REALLY UNDERSTAND THE ASSETS AND OPPORTUNITIES AND ENSURE THAT OUR STRATEGIC FRAMEWORK MATCHES THOSE. 
          WHAT DO WE LEARNED ABOUT SACHSE ABOUT THE COMMUNITY? WELL, AS LAURA MENTIONED EARLIER, HIGHLY EDUCATED COMMUNITY, IN FACT, WHEN WE LOOK AT THE FOLKS THAT HAVE A BACHELOR'S DEGREE HIGHER, ABOUT 48% OF SACHSE RESIDENTS HOLD BA OR HIGHER. 
          THAT'S WELL ABOVE BOTH THE STATE AVERAGE, WELL AS THE US AVERAGE. 
          THE COMMUNITY HAS A FAIRLY STRONG MEDIAN HOUSEHOLD INCOME, ABOUT 126,000 MEDIAN HOUSEHOLD INCOME. 
          THAT'S ABOUT 50% HIGHER THAN THE AVERAGE OF THE METROPLEX OVERALL. 
          REALLY STRONG HOUSEHOLD INCOMES, REALLY DIVERSE COMMUNITY, 54% OF THE COMMUNITY IS PEOPLE OF COLOR, WHICH IS ABOUT 1.5 TIMES GREATER THAN THE US AVERAGE. 
          THERE'S A LOT OF QUESTIONS ABOUT THE IMPORTANCE OF DIVERSITY AND WHAT THAT BRINGS TO AN ECONOMIC DEVELOPMENT STRATEGIC PLAN. 
          THERE'S A LOT TO BUILD ON THERE AS WELL. 
          MENTIONED EARLIER, HIGH REMOTE SHARE OF FOLKS THAT ARE REMOTE WORKING. 
          TWENTY FIVE PERCENT OF RESIDENTS ARE REMOTELY WORKING IN SACHSE, SO ABOUT ONE IN FOUR RESIDENTS WORK FROM HOME OR WORK FROM A THIRD SPACE. 
          SOME OF THE CHALLENGES THAT WE FACED IS THAT ONE IN 10 JOBS IN SACHSE ARE THOSE TRADER TO EXPORT JOBS COMPARED TO 1 AND 5 REGIONAL. 
          [00:20:02]
REMEMBER, WE TALKED LAST TIME WE WERE WITH YOU ALL ABOUT THE IMPORTANCE OF THOSE EXPORT BASED JOBS AND HOW THOSE EXPORT BASED JOBS REALLY BECOME THE MULTIPLIER. 
          ONE OF THE CHALLENGES THAT YOU'LL SEE AND WE FOCUS REALLY A GOOD AMOUNT OF THIS IN THE STRATEGIC PLAN IS REALLY LEVERAGING THE IDEA OF HOW DO WE INCREASE SACHSE'S FAIR SHARE OF THE TRADED BASED ECONOMY IN THE METROPLEX. 
          1.1 BILLION IN GROSS REGIONAL PRODUCT, LAGGING SOME OF THE OTHER PIER COMMUNITIES, 49% OF RENTERS IN SACHSE ARE COST BURDEN, WHICH IS ABOUT ON AVERAGE WITH THE NATIONAL AVERAGE, BUT IT ALSO STILL SIGNALS SOME AFFORDABILITY CHALLENGES THAT WE FACE. 
          THEN WE ARE A VERY FAST GROWING REGION. 
          SO THE POPULATION GROWTH IN SACHSE IS ABOUT 2.5 TIMES THE GROWTH OF TEXAS IN RECENT YEARS. 
          IT REALLY DEMONSTRATE THAT THERE'S A LOT OF REGIONAL APPEAL FOR SACHSE AS A DESTINATION FOR FAMILIES AND FOR RESIDENTS IN THE METROPLEX. 
          AS LAURA SUGGESTED, ONE OF THE THINGS THAT WE'VE DONE IS REALLY MIX AND MATCH BOTH OUR RESEARCH INSIGHTS, AS WELL AS OUR ENGAGEMENT WITH YOU ALL TO REALLY INFORM THIS PLAN. 
          WE'LL TALK A LITTLE BIT ABOUT THOSE AND HIGHLIGHT SOME OF THE KEY TAKEAWAYS OF THOSE BEFORE WE JUMP INTO THIS STRATEGIC PLAN. 
          THE FIRST IS IS THAT OBVIOUSLY, SACHSE IS A VERY FAST GROWING COMMUNITY. 
          BUT ONE OF THE QUESTIONS THAT WE FACE IS, ARE WE A COMMUNITY THAT IS GROWING COMPLETELY? MEANING THAT YES, OUR RESIDENTIAL GROWTH IS MUCH FASTER THAN THE US AVERAGE. 
          HOWEVER, WHEN WE LOOK AT OUR FAIR SHARE OF TRADED SECTOR JOBS AND JOBS IN SECTORS SUCH AS TECHNOLOGY AND INNOVATION AND HEALTHCARE AND OTHERS, WE LAG THE REGIONAL AVERAGES THAT WE WOULD EXPECT FOR THE METROPLEX. 
          REALLY, THIS QUESTION ABOUT THINKING ABOUT HOW WE CREATE NOT JUST A RESIDENTIAL FIELD GROWTH, BUT ALSO MATCHING THAT WITH COMMERCIAL GROWTH, AND SOME OF THE THINGS THAT NICK WILL TALK TO US ABOUT LATER IS ALSO MATCHING SOME OF OUR BUILT ENVIRONMENT TO THAT AS WELL. 
          THERE'S SECOND KEY TAKEAWAY OR INSIGHT THAT REALLY FORMS OUR WORK IS THAT THE TALENT IS HERE IN SACHSE, AS I MENTIONED EARLIER, ABOUT 50% OF RESIDENTS HAVE A BACHELOR'S DEGREE OR HIGHER. 
          THERE'S JUST A REAL OPPORTUNITY NOW FOR US TO THINK ABOUT HOW WE LEAN INTO THAT AS AN OPPORTUNITY TO CREATE JOBS AND OPPORTUNITIES IN THE COMMUNITY AS A WHOLE. 
          OUR ECONOMY IS A LITTLE BIT UNDERSIZED AND PARTICULARLY FACES SOME RESILIENCY CHALLENGES BECAUSE WE ARE SO HIGHLY RELIANT ON LOCAL BASED JOBS, SUCH THE RESTAURANTS, RETAIL, LOCAL SERVICES, LOCAL HEALTHCARE, EDUCATION. 
          IT MEANS AT TIMES THAT OUR LOCAL ECONOMY COULD BE A LITTLE BIT MORE VULNERABLE OR LESS RESILIENT THAN WE'D LIKE. 
          IT'S A NEED FOR US TO REALLY LEAN INTO THIS IDEA OF THINKING ABOUT HOW WE GROW SOME OF OUR EXPORT BASED CLUSTERS AND OUR SECTORS SUCH AS TECHNOLOGY AND HEALTHCARE. 
          AGAIN, YOU'LL SEE THAT REPEATED SEVERAL TIMES AND REALLY UNDERLINED AS WE GO THROUGHOUT THE FRAMEWORK. 
          YOU'LL SEE THAT REDEVELOPMENT, WE SEE AS REDEVELOPMENT AS ECONOMIC DEVELOPMENT OPPORTUNITIES. 
          IT'S OPPORTUNITY TO REALLY RE IMAGINE SOME OF OUR CORRIDORS, AND MATCH SOME OF OUR PLACE BASED ECONOMIC AMBITIONS WITH ECONOMIC DEVELOPMENT OPPORTUNITIES. 
          YOU CAN IMAGINE THINKING ABOUT THE FIFTH STREET DISTRICT AS NOT JUST A PLACE TO GO GET A GREAT BEER OR HAVE A GREAT MEAL WITH YOUR FAMILY, BUT A GREAT PLACE MAYBE TO WORK IN A CO WORKING SPACE OR AN ENTREPRENEUR CENTER, SO YOU CAN MIX AND MATCH THOSE ECONOMIC DEVELOPMENT INTERESTS ALONG WITH SOME OF THE REDEVELOPMENT OPPORTUNITIES. 
          WE BELIEVE THAT THE REMOTE WORK THAT'S HIDDEN IN SACHSE IS A HIDDEN OPPORTUNITY FOR US TO LEAN INTO GETTING THOSE FOLKS OUT OF THEIR HOMES, SO TO SPEAK, THINKING ABOUT THE IDEA THAT WE LEVERAGE AND LEAN INTO ENTREPRENEURSHIP, POSSIBLY GETTING THOSE FOLKS TOGETHER IN A CO WORKING OR THIRD SPACE, TO REALLY LEAN INTO THE INNOVATION BASE OR SMALL BUSINESS BASED CULTURE THAT IS SACHSE. 
          THERE'S A LOT OF OPPORTUNITY IN SACHSE. 
          IT'S A SMALL TOWN, BUT THERE'S A LOT OF OPPORTUNITIES TO REALLY THINK ABOUT THE FUTURE. 
          SMALL TOWN, BIG OPPORTUNITIES INSIGHT THAT WE SEE HERE. 
          AGAIN, LEANING INTO THE IDEA THAT WE WANT TO MAKE SURE THAT WE'RE THINKING ABOUT A ROBUST ECONOMIC DEVELOPMENT PLAN THAT REALLY REPRESENTS THE AMBITIONS OF THE COMMUNITY, BOTH FROM AN ECONOMIC DEVELOPMENT STANDPOINT, ALSO FROM A DESTINATION DEVELOPMENT STANDPOINT, BUT ALSO FOR THE WAY THAT WE THINK ABOUT HOW WE'RE GOING TO CREATE AND MAKE PLACE TOGETHER. 
          OUR SEVENTH INSIGHT IS REALLY AROUND THE MISSING MIDDLE. 
          AS WE WENT THROUGH THE ANALYSIS AND NICK WILL SPEAK TO THIS A LITTLE BIT LATER, THERE IS A BIT OF A MISSING MIDDLE IN TERMS OF HOUSING. 
          THE NEED TO THINK ABOUT WHAT IS THAT SEGMENT OF THE HOUSING STOCK THAT IS MISSING, AND MAYBE HOW WE COULD THINK ABOUT MATCHING THAT WITH SOME OF OUR REDEVELOPMENT GOALS. 
          WE DO BELIEVE THAT SHAPING SACHSE'S MESSAGE IS GOING TO BE REALLY KEY TO MAKING SURE THAT WE SET IT FORTH AND PUT IT ON THE STAGE IN THE ECONOMY. 
          REALLY BEING ABLE TO HAVE A STORY THAT WE TELL AND WE'RE SHAPING THAT STORY, AND THAT STORY REALLY RELATES BACK TO OUR ECONOMIC DEVELOPMENT PICTURE GOING FORWARD, AS WE MENTIONED EARLIER, IN OUR PREVIOUS PRESENTATIONS, 
          [00:25:02]
ECONOMIC DEVELOPMENT REALLY IS ABOUT STORYTELLING, AND THAT'S REALLY CENTRAL. 
          OUR NINTH INSIGHT IS REALLY ABOUT PLACE AND THE ROLE OF CREATING THAT PLACE AND DESTINATION DEVELOPMENT. 
          YOU ALL ARE AT A REALLY INTERESTING OPPORTUNITY IN THE MOMENT OF THE HISTORY OF THE CITY TO THINK ABOUT SOME REAL KEEN AND POINTED INVESTMENTS AROUND HOW WE ARE GOING TO CREATE PLACE TOGETHER, NOT ONLY FROM SUBSTANTIAL COMMERCIAL DEVELOPMENT AND CORRIDOR DEVELOPMENT, BUT ALSO FROM SOME BASIC SMALL P PLACEMAKING IDEAS, CREATING IDEAS WHERE YOU CAN START TO CREATE THAT COHESION AND THAT PART OF THAT COMMUNITY TOGETHER. 
          THEN FINALLY, THE LAST INSIGHT THAT I'LL SHARE BEFORE WE JUMP INTO THE PLAN IS THAT WE REALLY BELIEVE THAT FOCUS IS GOING TO BE REALLY KEY HERE. 
          HAVING A REAL CLARITY ON HOW DO WE KNOW THAT WE'RE WINNING? HOW DO WE KNOW THAT WE'RE ACHIEVING SUCCESS? AS WE GET TO THE PLAN, YOU'LL SEE THAT WE'VE PUT REAL CLEAR METRICS ABOUT KNOWING ABOUT HOW ARE WE DEFINING SUCCESS? WHAT TYPE OF SUCCESS DO WE WANT, AND WHY THAT SUCCESS MATTERS. 
          ALL WILL BE KEY AS WE'RE TELLING THAT STORY BACK TO THE COMMUNITY AS WELL. 
          WITH THAT BEING A REALLY QUICK OVERVIEW OF THE 10 INSIGHTS. 
          BY THE WAY, I SHOULD MENTION, IN THE LARGER PRESENTATION THAT I KNOW JARED IS GOING TO PROVIDE YOU, THERE IS A VERY DEEP DATA CATALOG AND ENGAGEMENT CATALOG TO SUPPORT THOSE INSIGHTS THAT I WOULD ENCOURAGE YOU TO TAKE A CHANCE TO LOOK AT. 
          WE JUST WANTED TO BE ABLE TO JUMP IN AND SPEND A LITTLE BIT MORE OF OUR TIME TONIGHT ON THE STRATEGIC FRAMEWORK. 
          WITH THAT, I'LL TURN IT BACK TO LAURA. 
          >> NOW WE'RE GOING TO GET INTO THE MEAT OF THE THING. 
          FIRST, HERE'S HOW THIS PIECE OF THE PLAN IS SET UP. 
          FIRST, WE'RE GOING TO START OFF WITH A VISION. 
          WE'LL SHARE THAT WITH YOU IN A MOMENT, AND THAT IS YOUR PREFERRED FUTURE. 
          THEN WE'RE GOING TO TALK ABOUT GOALS. 
          WE'VE GOT EVERYTHING BUCKETED INTO A SERIES OF GOALS. 
          EACH GOAL HAS A SERIES OF STRATEGIES. 
          THAT THINK OF A STRATEGY AS HOW WE'RE GOING TO ACTIVATE AND MEASURE IMPACT. 
          THEN THERE ARE ACTIONS. 
          THIS IS WHERE I'M GOING TO REPEAT WHAT I SAID AT THE BEGINNING. 
          FOR TWO OF THESE BIG GOALS, WE'RE GOING TO TAKE YOU ALL THE WAY THROUGH SO YOU CAN SEE THE ACTIONS THAT ARE ASSOCIATED WITH THE STRATEGIES. 
          WHAT YOU WILL HAVE WHEN JARED SENDS YOU THE DOCUMENT IS ALL FOUR OF THESE ELEMENTS IN FULL DETAIL. 
          LET'S TALK ABOUT THE VISION. 
          WE'VE SAID IT BEFORE. 
          THE IDEA IS SACHSE, THE COMPLETE COMMUNITY, CLOSE TO EVERYTHING, CONNECTED TO WHAT MATTERS AND CENTERED ON OPPORTUNITY. 
          SACHSE IS LEADING NORTH TEXAS NEXT CHAPTER, ONE THAT TURNS TALENT INTO JOBS, CORRIDORS INTO DESTINATIONS, AND PROXIMITY INTO PROSPERITY. 
          THIS WAS OUR NORTH STAR FOR HOW WE WERE THINKING ABOUT EVERYTHING THAT YOU'RE ABOUT TO HEAR ABOUT. 
          AT THE HIGHEST LEVEL, HERE IS A LOOK AT THE GOALS. 
          THERE ARE FIVE BIG GOALS. 
          THE FIRST IS A VIBRANT DIVERSE ECONOMY. 
          THIS IS THE ONE THAT WE'RE GOING TO GO ALL THE WAY THROUGH WITH YOU. 
          THE IDEA HERE IS TO DIVERSIFY THE ECONOMY BY ATTRACTING HIGH VALUE INVESTMENT THAT CREATES FAMILY SUPPORTING JOBS AND EXPANDS THE CITY'S LONG TERM FISCAL STRENGTH. 
          THE CENTER PIECE OF THIS, OF COURSE, IS TO BUILD OUT THAT TRADED SECTOR PIECE OF YOUR ECONOMY. 
          GOAL 2 IS INNOVATION BUILT LOCAL. 
          THIS IS ALL ABOUT UNLOCKING THE POWER OF OUR PEOPLE, CULTIVATING ENTREPRENEURS. 
          REMEMBER, YOU'VE GOT ABOUT A QUARTER OF YOUR WORKFORCE THAT'S WORKING REMOTELY, FUELING SMALL BUSINESS, AND ANCHORING REMOTE WORKERS TO TRANSFORM RESIDENT TALENT INTO LOCAL PROSPERITY. 
          WE TIE THIS ONE ALL THE WAY BACK TO PLACEMAKING AND OPPORTUNITIES FOR THINGS LIKE AN INCUBATOR. 
          GOAL 3 PARTNERSHIPS THAT MULTIPLY IMPACT. 
          I THINK THIS IS ONE OF THOSE THINGS THAT I WANT TO PAUSE A MOMENT AND JUST EMPHASIZE. 
          MOST OF THE REALLY HIGH QUALITY ECONOMIC DEVELOPMENT THAT'S DONE IN OUR COUNTRY IS DONE WITH A SERIES OF REALLY HIGH IMPACT PARTNERSHIPS, AND LEVERAGING THOSE IS REALLY IMPORTANT. 
          I WANT TO SAY SOMETHING THAT WE LEARNED ALONG THE WAY WHEN WE WERE TALKING TO THE DALLAS FORT WORTH REGIONAL PARTNERS. 
          YOU HAVE A REAL STRONG SUIT HERE, AND THE REASON YOU DO IS BECAUSE YOUR CITY MANAGER AND YOUR MAYOR HAVE GOTTEN SACHSE ON EVERYBODY'S RADAR. 
          THAT IS EASY TO SAY AND HARD TO DO IN THE DALLAS FORT WORTH METROPLEX. 
          THAT IS A BIG METROPLEX WITH LOTS AND LOTS AND LOTS OF CITIES AND POLITICAL JURISDICTIONS, AND THEY'VE PUT YOU ON THE MAP, AND THAT'S LEVERAGEABLE, AND WE'LL TALK ABOUT WHY AND HOW. 
          PLACEMAKING THAT WORKS. 
          YOU GUYS HAVE BEEN THINKING ABOUT THIS FOR A LONG TIME WITH YOUR COMP PLAN. 
          [00:30:03]
WHAT WE'RE DOING IS WE'RE TYING ALL OF THOSE GOOD IDEAS INTO SOME DETAILS THAT LITERALLY CONNECT YOUR KEY CORRIDORS AND YOUR MIXED USE DESTINATIONS INTO PLACEMAKING AND REDEVELOPMENT, SO THAT AS A COMMUNITY THAT HAS LIMITED LAND AND LIMITED REDEVELOPMENT OPPORTUNITIES, WE WANT EVERY SINGLE DECISION THAT YOU GET TO MAKE TO BE IN SUPPORT OF THIS FUTURE THAT YOU'RE TRYING TO ACHIEVE. 
          THEN THE FIFTH GOAL IS A STORY WORTH TELLING. 
          SO STEVEN SAID IT BEFORE. 
          >> AS WE PUT ALL OF THIS TOGETHER, IT WILL ALLOW YOU ALL TO REALLY TELL THE SACHSE STORY IN A VERY UNIFIED WAY. 
          ONE OF THE EXERCISES WE'VE DONE WITH OTHER EDC BOARDS, AND I HIGHLY RECOMMEND FOR YOU ALL, IS TO TAKE ONE OF YOUR WORK SESSIONS OR MEETINGS AND DEVELOP A PITCH DECK FOR YOURSELVES. 
          GIVE YOUR OWN PITCH FROM YOUR OWN EXPERIENCE OF SACHSE AND THIS PLAN. 
          WE'VE DONE THAT WITH BOARDS BEFORE, AND IS EXCITING TO THINK ABOUT HOW YOU'RE GOING TO TALK ABOUT YOUR COMMUNITY IN THIS NEW FRAMEWORK WITH THESE NEW IDEAS MOVING FORWARD. 
          THOSE ARE THE FIVE GOALS. 
          THE NEXT SLIDE IS GOING TO SHOW US. 
          DID IT FORWARD? STEVE FORWARD THAT? THANKS. 
          >> JUST TAKE A SECOND. 
          >> SORRY. THEN WE'VE TALKED A LOT ABOUT, HOW DO YOU KNOW WHEN YOU'RE WINNING, AND THAT'S REALLY IMPORTANT TO DO. 
          WHEN BUSINESSES ARE GROWING AND INVESTING HERE, THAT IS A SURE WAY OF KNOWING THAT YOU'RE WINNING. 
          WHAT WE WILL BE LOOKING AT IS INDICATORS THAT PROVE THAT YOU'RE GETTING COMPANIES IN THESE TRADED SECTORS, THAT THEY'RE CHOOSING SACHSE. 
          YOU CAN MEASURE THAT THROUGH RELOCATIONS, EXPANSIONS, HIGH QUALITY JOBS, AND INVESTMENT. 
          THIS IS HIGHLY MEASURABLE STUFF. 
          ENTREPRENEURS AND SMALL BUSINESSES MAKING SURE THAT THEY'RE THRIVING. 
          THAT IS ALSO MEASURABLE. 
          WE CAN BE THINKING ABOUT THINGS LIKE NEW BUSINESS LAUNCHES, REMOTE WORKERS THAT ARE ANCHORING LOCALLY AND NOT WORKING FOR COMPANIES THAT ARE OUTSIDE OF SACHSE. 
          CORRIDORS, THIS IS REALLY EXCITING TO US THAT ARE ACTIVATING WITH INNOVATION SPACES, LOCAL RETAIL, AND ENTREPRENEURIAL ENERGY. 
          THINKING ABOUT YOUR CORRIDORS, REDEVELOPMENT IS VERY VISIBLE AND STRATEGIC. 
          THIS IS HIGHLY MEASURABLE, AND WHETHER OR NOT THAT IS DELIVERING THE MIXED USE NODES AND QUALITY HOUSING, MIDDLE HOUSING THAT STEVEN JUST MENTIONED, AS WELL AS DESTINATION PLACES WHERE PEOPLE REALLY DO WANT TO WORK, LIVE AND GATHER. 
          WE CAN MEASURE THAT REDEVELOPMENT AND HOW THE REDEVELOPMENT IS HAPPENING AGAINST THIS MIX OF PURPOSES AND USES THAT WE'VE LAID OUT. 
          PARTNERSHIPS, REGION COLLABORATIONS ARE ALL ABOUT OPENING DOORS AND CONNECTING SACHSE TO WORKFORCE PIPELINES, THE SECTOR OPPORTUNITIES, AGAIN, THAT'S THE NEW COMPANY RECRUITMENT, SHARED RESOURCES THAT ALLOW YOU TO PUNCH ABOVE YOUR WEIGHT. 
          THEN STORYTELLING. BUSINESSES, DEVELOPERS, AND TALENT RECOGNIZES SACHSE AS A COMPLETE COMMUNITY. 
          THIS IS WHERE WE WANT TO BE, A PLACE WHERE SMALL TOWN CHARACTER MEETS BIG MARKET OPPORTUNITY, AND WHERE, OF COURSE, PROXIMITY TURNS INTO PROSPERITY. 
          WE HAVE WATCHED COMMUNITIES GET THEIR ARMS AROUND STORYTELLING REALLY FAST. 
          I CAN'T EMPHASIZE THIS ENOUGH. 
          IT BECOMES AN ACCELERATOR FOR EVERYTHING ELSE. 
          USING ALL OF THE CHANNELS THAT YOU HAVE AVAILABLE TO YOU, WHETHER THAT SOCIAL MEDIA, EARNED MEDIA, WHAT YOU PUT OUT TO YOUR BUSINESS COMMUNITY. 
          ALL OF THOSE ARE OPPORTUNITIES TO TELL YOUR STORY. 
          JUST TO GIVE YOU A LITTLE BIT OF COLOR COMMENTARY ON THAT, AS WE WERE DOING OUR ONE ON ONE INTERVIEWS, WE FOUND THAT THE LEADERSHIP AROUND THE REGION IS REALLY CRAVING, UNDERSTANDING THE CLARITY THAT THIS PLAN BRINGS TO IT. 
          AS YOU CELEBRATE THAT, AS YOU TALK ABOUT THAT, AS YOU REPORT BACK ON THE SUCCESS OF THOSE EFFORTS, THAT WILL ACCELERATE EVERYTHING. 
          >> LAURA, HANG ON JUST A SECOND FOR ME. 
          THIS IS GREAT SO FAR. 
          I NEED TO HELP UNDERSTANDING. DEFINE A LITTLE BETTER FOR ME THE MISSING MIDDLE HOUSING. WHAT DO YOU MEAN? 
          >> THAT'S A REALLY GOOD QUESTION. 
          THINK OF THE LAYERS THIS WAY. 
          AS WE BUILD OUT TRADED SECTOR JOBS, YOU HAVE AN OPPORTUNITY TO GET MORE PROFESSIONALS THAT ARE CURRENTLY LIVING IN YOUR COMMUNITY, WORKING IN YOUR COMMUNITY, AND ALSO ATTRACTING WORKFORCE TO YOUR COMMUNITY. 
          ONE OF THE THINGS THAT'S GOING TO BE REALLY IMPORTANT IS TO MAKE SURE THAT THEY'RE NOT JUST DRIVING TOO SACHSE, BUT THEY'RE ALSO LIVING THERE. 
          BECAUSE REMEMBER, YOU'RE IN A FAST GROWING COMMUNITY. 
          YOU'RE NOT JUST A STAGNANT POPULATION. 
          AS YOU GROW, YOU WANT PEOPLE TO BE ABLE TO FIND AFFORDABLE APARTMENTS, 
          [00:35:01]
CONDOMINIUMS, WHATEVER THAT IS, AS WELL AS HOUSING STOCK THAT THEY CAN BUY. 
          THINK OF IT THIS WAY. THINK ABOUT, WORKING AGE POPULATION. 
          THESE ARE PERHAPS SOME OF YOUR KIDS THAT ARE FINISHED UP THEIR EDUCATION, AND THEY'RE LOOKING FOR THEIR FIRST JOB, AND YOU WANT THEM TO BOTH WORK THERE AND LIVE THERE. DOES THAT MAKE SENSE? 
          >> THAT DOES. THAT HELPS. 
          NOW, LET ME ASK ANOTHER QUESTION. 
          WHEN YOU LOOK AT PARTNERSHIPS, AND YOU'RE TALKING ABOUT PARTNERSHIPS, WHO WHO ARE YOU REFERRING TO IN THESE PARTNERSHIPS? 
          >> YOU WANT TO DO THAT ONE, STEVEN? 
          >> I'M JUST GOING TO SAY WE'RE GOING TO GET TO THAT IN A SECOND [INAUDIBLE]. 
          >> THAT'S GREAT. I'LL BE ABLE TO SEE THAT AS WE MOVE FORWARD. 
          I WANT TO THROW OUT THERE MAKE SURE I'M UNDERSTANDING, WHO ARE THE PARTNERSHIPS WE'RE TALKING ABOUT AS WE GO THROUGH THIS. 
          >> WE'RE ABOUT TO GET INTO ALL THAT DETAIL. 
          LET ME JUST SAY BECAUSE IT'S SUCH AN IMPORTANT CONCEPT. 
          THIS IS YOUR REGIONAL PARTNERS THAT ARE DOING ECONOMIC DEVELOPMENT. 
          REMEMBER, IN TEXAS, A LOT OF THE ECONOMIC DEVELOPMENT LEADS COME THROUGH THE GOVERNOR'S OFFICE AND GO TO THESE REGIONAL ORGANIZATIONS. 
          HAVING A REALLY STRONG PARTNERSHIP, WHICH YOUR CITY MANAGER AND MAYOR HAVE ESTABLISHED, BUT MAKING SURE THEY KNOW THE KINDS OF COMPANIES THAT YOU ARE LOOKING FOR. 
          THAT'S AN IMPORTANT PARTNERSHIP. 
          SCHOOL DISTRICTS ARE REALLY IMPORTANT PARTNERSHIP, AND IF WE ARE LOOKING TO INCREASE THINGS LIKE APPRENTICESHIPS AND INTERNSHIPS AND THINGS THAT ALLOW YOUR YOUNG PEOPLE TO SPEND SOME TIME IN YOUR LOCAL BUSINESSES, THAT'S AN IMPORTANT PARTNERSHIP. 
          CTE PROGRAMS AND SCHOOL DISTRICTS ARE IMPORTANT PARTNERSHIPS. 
          COMMUNITY COLLEGES ARE UNBELIEVABLY IMPORTANT PARTNERSHIPS. 
          THINK OF IT AS IN BUCKETS, THINK OF IT AS YOUR EDUCATION AND TRAINING PARTNERSHIPS. 
          PARTNERSHIPS WITH ECONOMIC DEVELOPMENT ORGANIZATIONS. 
          THIS IS YOUR REGIONAL ENTITIES AS WELL AS YOUR LOCAL CHAMBER. 
          THESE ARE THE ONES THAT REALLY, YOU ARE ALL DOING VERSIONS OF WORKFORCE DEVELOPMENT AND ECONOMIC DEVELOPMENT. 
          NOW WE WANT TO PUT YOU ON THE SAME SONGSET. 
          >> THANK YOU. THAT HELPS A LOT. 
          >> GOOD. THIS FIRST ONE, WE'RE GOING TO GO ALL THE WAY THROUGH. 
          YOU'RE GOING TO SEE ALL THE DETAIL ON THIS ONE. STEVEN? 
          >> SURE. I'LL GO FIRST. I'LL START THIS OFF. 
          GOAL ONE IS, AS LAURA HAD MENTIONED EARLIER, IT IS A VIBRANT, DIVERSE ECONOMY. 
          WE WILL DIVERSIFY OUR ECONOMY BY ATTRACTING HIGH VALUE INVESTMENT. 
          IT CREATES FAMILY SUPPORTING JOBS AND EXPANDS THE CITY'S LONG TERM FISCAL STRENGTH. 
          ONE OF THE THINGS I JUST WANT TO DRAW YOUR ATTENTION TO IS THAT WE'RE REALLY CENTERED ON THIS IDEA OF MAKING SURE THAT THESE ARE QUALITY JOBS. 
          THIS GOAL IS REALLY CENTERED ON QUALITY JOBS BOTH IN THE TRADED SECTOR. 
          WE DEFINE THAT IT'S FAMILY SUPPORTING. WHY DOES THIS MATTER? WELL, PRESENTLY, AS WE KNOW, FROM THE ANALYSIS, THE ECONOMY CURRENTLY IS A BIT IMBALANCED. 
          ONLY ONE IN TEN JOBS ARE IN THE TRADED SECTOR. 
          WE'VE GOT AN OPPORTUNITY TO REALLY GROW THAT, KNOWING THAT THERE'S A STRONG FOUNDATION IN THE REGION FOR WHICH WE CAN PULL FROM. 
          WITHOUT REBALANCING TOWARDS THE TRADED SECTORS, ONE OF THE THINGS THAT WE BELIEVE IS THAT SACHSE WILL JUST MAINTAIN ITS STATUS AS A BEDROOM COMMUNITY. 
          IS IT REALLY A NEED, AGAIN, TO LEAN INTO THIS IDEA OF HOW DO WE THINK ABOUT POSITIONING SACHSE AS THIS COMPLETE COMMUNITY, AND THAT REALLY STARTS WITH THE FUNDAMENTALS OF BUILDING OUT AN ECONOMY THAT'S GOT SOME RESILIENCE TO IT. 
          WHAT ARE THE SECTORS THAT WILL DRIVE THIS GROWTH? WE ARE SUGGESTING AS PART OF OUR PLAN TO REALLY FOCUS IN ON FOUR KEY SECTORS. WHAT ARE THOSE SECTORS? FIRST AND FOREMOST, BROADLY, WE'RE DESCRIBING THAT AS PROFESSIONAL SERVICES. 
          WHY IS THAT? THIS IS THE FASTEST GROWING SECTOR IN NORTH TEXAS? IT OFFERS HIGH WAGES, IT'S DAY TIME EMPLOYMENT, MEANING THAT IT'S GOING TO CREATE SOME FOOT TRAFFIC IN SACHSE AS WELL. 
          IT'S GOING TO OFFER SOME RESILIENCY AS WE THINK ABOUT THE ECONOMIC CYCLES. 
          ARE THESE FIRMS INVOLVED IN? THEIR FINANCE, THEIR ACCOUNTING, THEIR CONSULTING, THEIR ARCHITECTURE. 
          THERE'S A LOT OF DIVERSITY AS IT RELATES TO FOR US TO BE ABLE TO LEAN INTO OUR BUSINESS ATTRACTION. 
          WHAT ARE OUR STRENGTHS THERE? WHY WOULD A PROFESSIONAL SERVICE FIRM BE REALLY INTERESTED IN SACHSE? WELL, FIRST AND FOREMOST, WE HAVE AN EXTREMELY EDUCATED POPULATION. 
          NEARLY 50% OF OUR RESIDENTS HAVE A COLLEGE DEGREE THAT'S ABOUT 50% HIGHER THAN THE DF AVERAGE OVERALL. 
          WE KNOW THAT KNOWLEDGE WORKFORCE IS REALLY DRIVEN BY A HIGHLY EDUCATED WORKFORCE. 
          ONE OF THE GREAT THINGS THAT WE KNOW IS GIVEN OUR LOCATION, WE'VE GOT GREAT PROXIMITY OF WHERE WE SIT IN THE METROPLEX. 
          THERE'S A LOT OF LOCATIONAL ADVANTAGE TO WHERE OUR LOCATION IS. 
          THE SECOND OPPORTUNITY SECTOR THAT WE'RE CENTER TO [INAUDIBLE] ON IS DIVING A LITTLE BIT DEEPER ON TECHNOLOGY AND SOFTWARE FIRMS. WHY IS THAT? THIS IS THE MOST DYNAMIC SECTOR IN THE REGION. 
          [00:40:02]
IT HAS SEEN REAL SPIKES IN GROWTH AS WELL AS IN WAGES. 
          THERE IS AN OPPORTUNITY FOR US TO HAVE EVEN A SMALL PIECE OF THAT PI WOULD HAVE A GREAT IMPACT ON OUR OPPORTUNITY IN THIS SECTOR. 
          WE KNOW ALREADY THAT 25% OF OUR RESIDENTS ARE WORKING REMOTELY, THAT'S DOUBLE THE TEXAS AVERAGE. 
          THERE'S A BIT OF A HIDDEN ENTREPRENEUR INNOVATION BASED ECONOMY THERE, AND WITH SOME PLACE BASED WORK BY THINKING ABOUT HOW WE CAN MAYBE CONNECT TO A CO-WORKING SPACE AND EVEN SOME STRONG RECRUITMENT AS IT RELATES TO OUR TARGETED RECRUITMENT POSITIONING OURSELVES WITHIN THE LARGER REGIONAL RECRUITMENT, WE'VE GOT A REAL VALUE PROPOSITION THAT CAN BE TOLD THERE. 
          THIRD SECTOR WE'RE FOCUSED ON IS REALLY IN THIS HEALTH CARE AND MEDICAL SERVICES. 
          IT'S VERY STABLE. 
          IT'S A HIGH WAGE SECTOR. 
          THERE'S GREAT DIRECT EMPLOYMENT, AND IT ALSO PROVIDES, AGAIN, THAT DAYTIME TRAFFIC THAT REALLY DRIVES SOME OF OUR LOCAL SECTOR DEVELOPMENT AS WELL. 
          WE KNOW THAT HEALTH CARE TENDS TO BE A RESILIENT RECESSION RESISTANT SECTOR, AND IT ALSO SUPPORTS SOME OF THE AGING DEMOGRAPHICS THAT WE SEE THROUGHOUT THE COMMUNITY AS WELL. 
          WHAT'S OUR ADVANTAGE? WE'RE ANCHORED BY THE HCA HOSPITAL, NEARBY MEDICAL OFFICES. 
          WE'VE GOT A PRETTY STRATEGIC LOCATION ON THE PGBT CORRIDOR, SAY THAT A COUPLE OF TIMES IN A MOUTHFUL. 
          THAT REALLY OF SETS US AN OPPORTUNITY FOR MEDICAL DEVELOPMENT. 
          IN ADDITION TO THAT, MAN, WE HAVE THE FLUID DEMOGRAPHICS THAT REALLY SELL HEALTH POTENTIAL HEALTH CARE INVESTMENT, PARTICULARLY AROUND SPECIALTY CARE AND WELLNESS SERVICES AS WELL. 
          THE THIRD SECTOR WE'RE REALLY SPENDING SOME TIME ON, AND YOU'LL SEE THIS ECHOED THROUGHOUT THE PLAN IS REALLY AROUND BROADLY ENTREPRENEURSHIP AND INNOVATION. 
          SMALL BUSINESSES ARE WHAT KEEPS A COMMUNITY AUTHENTIC. 
          THEY ARE THE KEY DRIVER TO ECONOMIC DEVELOPMENT. 
          THERE'S A REAL OPPORTUNITY FOR HOW WE THINK ABOUT STARTING TO CREATE A LOCAL BASE OF SACHSE BASED FOUNDERS AS IT RELATES TO SOME OF THE TECHNOLOGY INNOVATION BASED FIRMS WERE WANTING TO DO THAT. 
          AGAIN, THIS TAPS INTO A LOT OF THE ASSETS I'VE ALREADY TALKED MUCH ABOUT, WHICH IS THE FACT THAT WE'RE HIGHLY EDUCATED, A GREAT LOCATION, AND WE'VE ALSO GOT A REMOTE WORKER BASE THAT IS SUGGESTING TO US THAT THERE'S A LOT OF OPPORTUNITY FOR INNOVATION. 
          LASTLY, I'LL SAY THIS. 
          SACHSE IS A REALLY GREAT DESTINATION. 
          IT'S A DESTINATION RICH COMMUNITY, A LOT OF AMENITIES, AND WE KNOW DESTINATION DEVELOPMENT AND PLACEMAKING AND QUALITY PLACEMAKING ARE REALLY CRITICAL IMPORTANT DECISIONS AND HOW ENTREPRENEURS MAKE LOCATION DECISIONS. 
          IN FACT, A LOT OF RESEARCH THAT HAS LOOKED AT INC 500 CEOS, FOR INSTANCE? THESE ARE THE FASTEST GROWING CEOS ACROSS THE COUNTRY? WHAT WE KNOW IS THE NUMBER ONE DECISION THEY MAKE FOR LOCATION DECISION THAT MATTERS TO THEM IS QUALITY OF PACE AND QUALITY OF LOCATION. 
          WE'VE GOT THAT IN THROWS AS LONG AS WE'RE ABLE TO COMMUNICATE AND TELL THAT STORY. 
          >> I HAVE A QUICK QUESTION. LOOKING AT THESE SECTORS, ARE WE CONSIDERING LARGE BUSINESSES THAT ARE LOOKING TO HAVE A SATELLITE? ARE WE LOOKING AT BOUTIQUE COMPANIES COMING IN TO THIS AREA? ARE WE LOOKING AT A MIX OF BOTH? 
          >> THAT'S A GOOD QUESTION. I THINK WE COULD BE LOOKING AT SATELLITES OFFICES FOR SURE. 
          I THINK ONE OF THE THINGS THAT WE'VE THOUGHT A LOT ABOUT THIS IS THAT WE'RE REALLY THINKING ABOUT THESE SMALLER BOUTIQUE FIRMS, PARTLY BECAUSE AS WE ARE LOOKING AT WHERE WE ARE NOW, COMMERCIAL SPACE IS A BIT LIMITED UNTIL WE START TO THINK ABOUT SOME OF THE DEVELOPMENT ALONG OUR CORRIDORS. 
          LEANING INTO THAT SMALLER TO MID SIZED BUSINESS IS THE RIGHT FIRM SIZE. 
          WE'RE NOT IN A POSITION REALLY AS A COMMUNITY NOW TO REALLY ABSORB A LARGE SCALE FIRM. 
          BUT THIS IDEA OF LEANING INTO THE SMALL PROFESSIONAL SERVICES FIRM, TECHNOLOGY FIRMS, WE THINK WE'RE POSITIONED REALLY STRONGLY FOR THAT. 
          >> GOT IT. THANK YOU. 
          >> STEVEN, CAN I ADD ONE THING TO THAT? WE ALSO THINK IT'S A REALLY RESILIENT STRATEGY FOR YOU. 
          COMMUNITIES THAT GET ONE REALLY BIG FOOTPRINT COMPANY. 
          YOU KNOW WHAT, A COMPANY TOWN. 
          THIS IS WHAT'S HAPPENING WITH SAMSUNG'S INVESTMENT IN TAYLOR. 
          WE'VE GOT THIS HAPPENS ALL OVER THE COUNTRY. 
          WHAT WE WANT FOR YOU IS SOMETHING THAT'S AT ONE THAT MATCHES YOUR LAND USE PATTERNS AND TWO THAT BUILD SOME RESILIENCE INTO THE ECONOMY. 
          YOU MAY GET AN OPPORTUNITY FOR A MEDIUM TO LARGE COMPANY, BUT THIS SERIES OF SMALLER TO MID SIZE, SO IT'S NOT JUST, SMALL OR BIG. 
          THERE'S SOMETHING IN THE MIDDLE THAT YOU CAN ALSO YOU WILL BE RECRUITING FOR. 
          BUT THE RESILIENCE PIECE OF IT COMBINED WITH YOUR LAND USE OPPORTUNITIES, WE THINK SENDS YOU PRETTY SQUARELY IN THE DIRECTION OF SMALL, MEDIUM SIZED COMPANIES. 
          IF YOU WERE TO GET A SHOT AT A BIG COMPANY, IF IT FITS EVERYTHING THAT YOU'RE LOOKING FOR, AND IT'S IN ONE OF THESE SECTORS, 
          [00:45:01]
AND YOU'VE GOT THE SITE FOR IT, THEN YOU WOULD OBVIOUSLY TAKE ADVANTAGE OF THAT. 
          >> THANK SENSE. THANK YOU. I HAVE A QUESTION AS WELL. 
          PIGGYBACKING OFF OF THAT ONE. 
          I KNOW WE HAVE A LOT OF COMMUNITIES SIMILAR SIZE TO US IN THE IMMEDIATE AREA. 
          DO YOU HAVE ANY OTHER EXAMPLES OF PROFESSIONAL SERVICES OR TECH AND SOFTWARE, CO WORKING SPACES THAT MAYBE IN THE OTHER COMMUNITIES THEY'VE TAKEN ADVANTAGE OF OR DO YOU HAVE ANY EXAMPLE COMPANIES THAT ARE POTENTIALLY COMPANIES THAT WE COULD SYNERGIZE WITH? 
          >> WELL, WE'RE GOING TO SHARE SOME BEST PRACTICES AS WE GO THROUGH THIS. 
          I KNOW THAT WE'RE GOING TO TALK THROUGH A CO WORKING SPACE INVESTMENT THAT WE DID OUT OF BUDA, TEXAS, WHICH IS THE CENTRAL TEXAS COMMUNITY, NOT NORTH TEXAS. 
          BUT I MEAN, THERE ARE GREAT EXAMPLES ALL OVER IN NORTH TEXAS, WHERE COMMUNITIES THAT WERE SMALL, STARTED TO MAKE A SEED INVESTMENT IN THESE TYPES OF SECTORS AND I'VE SEEN LARGE EXPONENTIAL GROWTH. 
          I MEAN, FRISCO TEXAS IS A GREAT EXAMPLE OF THIS WHERE IT STARTED REALLY SMALL IN TERMS OF PROFESSIONAL SERVICES DEVELOPMENT AND THINKING ABOUT CREATING A COMMERCIAL SIZE ECONOMIC DEVELOPMENT SIDE OF THE HOUSE. 
          FAST FORWARD TO 15, 20 YEARS LATER, WHERE WE ARE TODAY, AND FRISCO, TEXAS IS A LARGE CORPORATE HEADQUARTERS FOR A LOT OF FIRMS IN THE REGION. 
          NOW, AGAIN, THERE'S A DIFFERENT SIZE AND SCALE OF COMMUNITY BETWEEN SACHSE AND FRISCO. 
          WHAT I WOULD SUGGEST TO THAT IS THAT YOU HAVE TO START SOMEWHERE. 
          ECONOMIC DEVELOPMENT IS A LONG TERM PLAY. 
          YOU LAY THAT TO SEE, YOU TRY TO MAKE THAT SEE AND YOU TRY TO REPLICATE THAT YEAR OVER YEAR TO START TO SEE IMPACT. 
          BUT, YES, WE ARE GOING TO SHARE SOME EXAMPLES AS WE GO THROUGH THIS IF YOU JUST HANG TIGHT. 
          >> THANK YOU. 
          >> WHAT ARE THE FIVE STRATEGIES? FIRST AND FOREMOST, STRATEGY 1.1 IS ATTRACTING PROFESSIONAL SERVICES FIRMS, FINANCE ACCOUNTING, CONSULTING, ARCHITECTURE, NOT AGRICULTURE. 
          IT'S BEEN A LONG DAY. 
          LEVERAGE SACHSE'S EDUCATED WORKFORCE AND CREATE QUALITY EMPLOYMENT. 
          1.2 IS REALLY POSITIONING SACHSE AS A DESTINATION FOR TECHNOLOGY AND SOFTWARE FIRMS. 1.3 STRATEGY IS ABOUT BUILDING A MEDICAL AND HEALTH SERVICES INNOVATION CLUSTER AROUND THE EXISTING HEALTHCARE ASSETS THAT YOU HAVE. 
          1.4 IS AROUND ALIGNING CORRIDORS AND COMMERCIAL REAL ESTATE TO SUPPORT THAT TRADED SECTOR ECONOMIC DEVELOPMENT. 
          AGAIN, LAURA MADE A REALLY GREAT POINT ABOUT HOW YOU HAVE TO MATCH YOUR LAND USE STRATEGIES ALONG WITH YOUR ECONOMIC DEVELOPMENT STRATEGIES TO GET THE BIGGEST BANK THROUGH THE BUCK, SO TO SPEAK, THE BIGGEST RETURN ON THE INVESTMENT. 
          1.4 IS REALLY CENTERED ON DOING THAT. 
          THEN 1.5 IS THINKING ABOUT HOW, AS YOU ALL THINK ABOUT INCENTIVES, WE REALLY WANT TO GIVE THOUGHT TO DEVELOPING A TARGETED OF MODERN DAY INCENTIVE FRAMEWORK THAT ACCELERATES HIGH VALUE INVESTMENT. 
          I'LL DO A COUPLE OF THESE, LAURA, THEN YOU CAN. 
          WE'LL GO BACK AND FORTH BECAUSE THESE KILL DETAIL. 
          1.1. ATTRACT PROFESSIONAL. 
          NOW WE'RE GOING TO DIVE REALLY INTO THE COOKBOOK. 
          WE WERE TOLD THAT YOU GUYS WANT TO SEE HOW THE SAUSAGE IS MADE, AND SO YOU'RE ABOUT TO GET THE DETAILS OF THE PLAN. 
          AGAIN, 1.1 IS ABOUT ATTRACTING PROFESSIONAL SERVICE FIRMS AND ACCOUNTING CONSULTING ARCHITECTURE, ETC, TO ATTRACT QUALITY EMPLOYMENT. 
          WE'VE TALKED A LOT ABOUT WHY THAT MATTERS IN THE IMPORTANCE OF THAT AT NAUSEUM. 
          WHAT ARE THE THINGS THAT WE NEED TO DO? OBVIOUSLY, WE'RE GOING TO JUST LIST OUT AND TALK ABOUT THESE IDEAS, BUT ONE OF THE THINGS THAT WE'LL DO WITH JARED AND TEAM IS ACTUALLY BUILD OUT A PHASED IMPLEMENTATION PLAN. 
          BUT WHAT DOES IT TAKE TO DO THIS? FIRST AND FOREMOST, DEVELOPING A LIST OF SMALL AND MID SIZED PROFESSIONAL SERVICES FIRMS WITHIN THE REGION THAT MAY BE LOOKING FOR EXPANSION OPPORTUNITIES. 
          THERE'S THE IDEA OF EVEN POTENTIALLY THINKING THROUGH TO DO THAT, YOU COULD WORK WITH YOUR REGIONAL ECONOMIC DEVELOPMENT ORGANIZATIONS?. 
          YOU COULD EVEN WORK A BUSINESS LEAD ORGANIZATION THAT WOULD HELP YOU IDENTIFY A LIST OF WHAT THOSE ORGANIZATION, WHAT THOSE FIRMS LOOK LIKE, THE CONTACT INFORMATION, AND ALL THAT. 
          BUILDING OUT YOURSELF A GOOD LEAD LIST. WHY DON'T WE DO THAT? IT'S GOING TO FOCUS OUR OUTREACH ON THE FIRMS WITHIN THE REGION THAT ARE LIKELY TO RELOCATE OR TO EXPAND INTO THE MARKET. 
          THE SECOND THING THAT WE KNOW THAT'S IMPORTANT IS THAT WE'VE GOT TO REALLY CREATE A REALLY PROFESSIONAL SERVICES RECRUITMENT PACKAGE. 
          WE HAVE TO BE ABLE TO TELL SACHSE STORY. 
          I'LL SAY IT AGAIN OVER AND OVER AND OVER ECONOMIC DEVELOPMENT IS STORYTELLING, IT IS MARKETING, IT IS ALL THOSE THINGS THAT COME TOGETHER, AND WE HAVE TO DO IN COMMUNITY AS SACHSE, WE HAVE TO DO A BETTER JOB OF TELLING OUR STORY. 
          THAT'S HIGHLIGHTING OUR WORKFORCE, OUR AFFORDABILITY, OUR LOCATION, AND A PROXIMITY TO CURRENT OTHER EMPLOYMENT HUBS. 
          WE REALLY GOT TO ESSENTIALLY MAKE THE PITCH IN THE CASE FOR WHY SACHSE HAS THE OPPORTUNITY HERE. 
          [00:50:03]
WE'VE GOT TO TAILOR OUR BUSINESS RETENTION EXPANSION FIRMS AND INCENTIVE STRUCTURES TO THESE TYPES OF ORGANIZATIONS, THESE FIRMS. WE'VE GOT TO EMPHASIZE FLEXIBILITY, THE SPEED, AND THE OPPORTUNITY FOR JOB CREATION. 
          WE'VE GOT TO GO OUT AND MAKE SURE THAT WE'RE REALLY FOCUSED IN ON WHAT THAT BRE PROGRAM LOOKS LIKE AND HOW THAT'S CONNECTING TO THE TARGET AUDIENCES THAT WE HAVE. 
          THE FOURTH ACTION STEP IS THAT AS WE DO THIS, WE'VE ALSO GOT TO IDENTIFY FLEX OFFICE SPACE, HUB OPPORTUNITIES WITHIN OUR KEY CORRIDORS. 
          THIS IS AGAIN, WHY THAT REAL ESTATE DEVELOPMENT AND THAT CORRIDOR DEVELOPMENT THAT YOU'RE GOING TO HEAR ABOUT, AND THE FOURTH GOAL BECOMES REALLY IMPORTANT, ENSURING THAT WE'VE BEEN ABLE TO CREATE THE SPACE TO SUPPORT THESE FOLKS. 
          WE'RE NOT GOING TO SOLVE SOLVE THIS CHALLENGE OVERNIGHT, BUT WE ARE GOING TO START MAKING BABY STEPS. 
          WE'RE ALIGNING OUR ECONOMIC DEVELOPMENT ATTRACTION EFFORTS ALONG WITH OUR LOCATIONAL BUSINESS DEVELOPMENT. 
          THEN MOST IMPORTANTLY, AND ONE OF THE THINGS THAT BECOMES REALLY CRITICAL IS WE'RE GOING TO BE SURE THAT WE'RE PARTNERING WITH OUR REGIONAL CHAMBERS. 
          WE'RE GOING TO MAKE SURE THAT WE'RE REACHING OUT TO OUR SITE LECTURES AND OUR INDUSTRY ASSOCIATIONS TO ENSURE THAT THEY HAVE A REALLY CLEAR VISIBILITY AROUND SACHSE AND THE OPPORTUNITY THAT IT MAKES WITHIN THIS SPACE. 
          THEN WE GO TO GOAL 1.2, POSITIONING AS A DESTINATION FOR TECHNOLOGY AND SOFTWARE FIRMS. AGAIN, WE'VE TALKED A LOT ABOUT THE IMPORTANCE OF THIS. 
          THIS IS A HIGH GROWTH SECTOR. 
          IT'S SEEN REALLY STRONG GROWTH IN WAGES. 
          IT CONNECTS A LOT WITH THE OPPORTUNITIES THAT WE HAVE IN OUR WORKFORCE. 
          HOW DO WE THINK ABOUT THIS? FIRST AND FOREMOST MARKETING SACHSE AS A HYBRID OFFICE LOCATION FOR TECHNOLOGY FIRMS WITH PROXIMITY TO TALENT ACCESS AND LOW COST URBAN CENTERS. 
          WHAT WE KNOW IS A LOT OF TECHNOLOGY FIRMS ARE CREATING THOSE LITTLE SATELLITE OFFICES OUTSIDE OF THE CENTRAL CORRIDOR TO CREATE REAL PROXIMITY TO TALENT POOLS WITHIN A LARGE METROPOLITAN AREA. 
          OFFERING AND CREATING THAT PITCH AROUND THE HYBRID OFFICE LOCATION. 
          WE GOT TO BE SURE THAT WE'RE IDENTIFYING AND PROMOTING AVAILABLE OFFICE SPACE AND IDENTIFYING THAT SPACE AND THE NEEDS FOR THAT SPACE. 
          AGAIN, THIS IS RELATED BACK TO OUR CORRIDOR DEVELOPMENT, ENSURING THAT WE'RE PRIORITIZING THE ENVIRONMENTS IN THOSE CORRIDORS TO MAKE SURE THAT WE'RE THINKING ABOUT THE INVESTMENT AS IT RELATES BACK TO THIS QUESTION WITH THE COMMERCIAL SPACE. 
          GOT TO BUILD RELATIONSHIPS AND PARTNERSHIPS WITHIN THE REGIONAL ECOSYSTEM. 
          THERE IS A COMPLETE ECOSYSTEM THAT CENTERS AROUND TECHNOLOGY AND SOFTWARE FIRMS WITHIN REGIONS, AND WE'VE GOT TO REALLY PENETRATE THAT BOTH THROUGH ECOSYSTEMS, INCUBATORS, AND CO WORKERS THAT ALREADY EXIST, AND AGAIN, GETTING OUT AND GETTING IN FRONT OF THAT GROUP AND STARTING TO MAKE CONNECTIONS TO THAT GROUP. 
          EVEN AT TIMES, MAYBE EVEN HOSTING STARTING TO HOST THOSE ORGANIZATIONS AND HOST THOSE NETWORKS IN SACHSE SO THEY GET AN IDEA OF WHAT IT'S LIKE TO BE IN SACHSE AND BE IN THE COMMUNITY. 
          WE REALLY WANT TO HIGHLIGHT OUR REMOTE WORKER CONCENTRATION IN OUR EDUCATIONAL WORKFORCE AND OUR MARKETING MATERIALS TO BOTH TECH RECRUITERS AND SITE SELECTORS. 
          AGAIN, NOT ONLY IS THERE OUTREACH TO THOSE FIRMS, BUT THERE'S A GROUP OF INDIVIDUALS WHO WORK AS SITE SELECTORS THAT THIRD PARTY THAT HELP MAKE LOCATION DECISIONS, REALLY TARGETING THOSE THAT ARE WORKING WITHIN THAT TECHNOLOGY AND SOFTWARE SPACE. 
          THEN, IMPORTANTLY, FINALLY, AS WE DO ALL OF THIS WORK, AND THIS IS NOT JUST FOR TECHNOLOGY FIRMS, BUT IT'S ALSO FOR BUSINESSES OVERALL. 
          WE'VE GOT TO ENSURE THAT OUR PERMITTING PROCESS AND OUR APPROVAL PROCESS FOR GETTING OFFICE CONVERSIONS HAPPENING, AND TENANT IMPROVEMENTS, AND ALL THOSE THINGS THAT RELATE TO CREATING SPACE IN SACHSE, WE HAVE TO EXPEDITE THOSE PROCESS, ENSURE THAT IT WORKS REALLY, REALLY EFFICIENTLY AND EASY FOR THE BUSINESS OWNER, THE ENTREPRENEUR, OR THE OPERATORS TO MAKE THEIR WAY THROUGH THE SYSTEM REALLY QUICKLY. 
          THEN WE GO TO GOAL 3, WHICH IS ABOUT BUILDING A MEDICAL HEALTH INNOVATION AND SERVICE CORRIDOR AROUND EXISTING ASSETS. 
          WHAT'S GREAT ABOUT THIS IS THAT WE'VE GOT SOME ASSETS TO WORK FOR HERE IN TERMS OF OUR HEALTHCARE AND OUR NEARBY MEDICAL OFFICES THAT ALREADY EXIST IN SACHSE. WHAT DO WE WANT TO DO? WELL, I THINK, FIRST AND FOREMOST, WE WANT TO MAP THE CURRENT ASSETS. 
          WE UNDERSTAND WHAT WE HAVE AND WHAT WE DON'T HAVE. 
          BUILD A TARGET LIST OF WHAT'S MISSING IN THE ECOSYSTEM. 
          THAT'S REALLY IMPORTANT BECAUSE IT WILL DIRECT THE TYPE OF RECRUITMENT THAT WE HAVE. 
          ONCE WE HAVE A CLEAR SENSE OF WHAT THOSE GAPS ARE, WE WANT TO USE THAT MAP TO REALLY THINK ABOUT HOW WE'RE ENGAGING PHYSICIAN OFFICE, DENTIST OFFICE, THERAPIES, ETC TO MAKE SURE THAT WE'RE FILLING OUT WHAT THAT ECOSYSTEM LOOK LIKE AND DOING THAT BY REALLY TARGETING THOSE GROUPS THAT ARE ALREADY IN NORTH TEXAS. 
          WE WANT TO ENGAGE MANUFACTURERS AND SUPPLIERS THAT ARE IN THE SPACE TO LEVERAGE OUR CURRENT HEALTHCARE ASSETS. 
          YOU ALL ARE ALREADY DOING SOME OF THIS IN THE BIOSCIENCES SECTOR. 
          WE WANT TO LEAN INTO THAT A BIT MORE, CONTINUING TO THAT. 
          [00:55:03]
ALTHOUGH WE'VE HAD NOT SO GREAT EXPERIENCE WITH ONE ENTITY, IT SHOWS THAT THERE'S REAL PROMISE AND OPPORTUNITY IN DEMONSTRATING THAT WE, AS A COMMUNITY, CAN SUPPORT THAT SECTOR. 
          WE WANT TO MAKE SURE THAT WE ALIGN OUR LAND USE AND SUPPORT TO MAKE SURE THAT MEDICAL OFFICE DEVELOPMENT THAT IS RELEVANT TO OUR EXISTING CORRIDORS CAN HAPPEN. 
          THEN FINALLY, WE WANT TO MAKE SURE THAT WE'RE PARTNERING WITH REGIONAL HEALTH SYSTEMS TO EXPLORE POSSIBILITY OF EXPANSION PROGRAMS, SPECIAL CARE FACILITIES. 
          AGAIN, WE'RE HITTING THIS ON ALL AROUND THE ENTIRE ECOSYSTEM, WORKING WITHIN THE HEALTH ECOSYSTEM IN NORTH TEXAS, BUT ALSO THINKING OUTSIDE AS IT RELATES TO SOME OF THOSE INNOVATION FIRMS WITHIN THE SECTOR AS WELL. 
          LAURA, DO YOU WANT TO DO THESE LAST TWO? 
          >> YEAH, I'LL LET YOU TAKE A BREATH. 
          >> THANK YOU. STRATEGY 1.4. 
          REMEMBER, NOW, WE'RE STILL SITTING IN GOAL 1 SO YOU'RE LOOKING AT THE INDIVIDUAL COOKBOOKS OF GOAL 1 STRATEGY BY STRATEGY. 
          THIS IS ALL ABOUT ALIGNING SITES, CORRIDORS, AND COMMERCIAL REAL ESTATE TO SUPPORT THE TRADED SECTOR RECRUITMENT. 
          THIS IS THAT LAND TO STRATEGY ALIGNMENT, SO WHAT'S NEEDED? FIRST OF ALL, IS PUTTING TOGETHER A CORRIDOR BASED TRADED SECTOR STRATEGY THAT IDENTIFIES WHICH CORRIDORS ARE BEST SUITED FOR PROFESSIONAL SERVICES, TECH OFFICES, OR MEDICAL FACILITIES. 
          ONE OF THE LEGS UP THAT YOU HAVE WITH THIS IS THE HOSPITAL. 
          IN THAT DECISION, WE TALKED TO LEADERSHIP AT THE HOSPITAL. 
          THEY ARE GOING TO BE EAGER TO WORK WITH YOU ON THE SLIDE THAT STEVEN JUST PRESENTED, BUT THEY CAN ALSO TALK TO YOU ABOUT WHAT KINDS OF SITES AND HOW THOSE CORRIDORS CAN BE USED, FOR EXAMPLE, FOR MEDICAL OFFICES AND MEDICAL FACILITIES, INCLUDING BY THE WAY, MANUFACTURING. 
          WE WANT TO UPDATE INCENTIVE POLICIES TO PRIORITIZE TRADED SECTOR FIRMS THAT HAVE HIGH QUALITY JOBS AND WAGES, MOVING BEYOND A RETAIL FOCUSED INCENTIVES. 
          THIS WILL CHANGE THE BUSINESS THAT COMES BEFORE YOU ALL AS A GROUP, AND YOU CAN REASONABLY EXPECT THAT GINA AND GARD WILL BE MOVING IN FRONT OF YOU INCENTIVE PACKAGES FOR THESE TRADED SECTOR COMPANIES THAT ARE COMING TO SACHSE, WHICH IS REALLY EXCITING, BY THE WAY. 
          CREATE A SITE INVENTORY AND READINESS ASSESSMENT FOR PROPERTIES THAT COULD ACCOMMODATE TRADED SECTOR BUSINESSES, INCLUDING OFFICE, FLEX SPACE, AND MIXED USE DEVELOPMENTS. 
          ONE OF THE THINGS THAT IS REALLY IMPORTANT IN ECONOMIC DEVELOPMENT, ESPECIALLY THE WAY THAT IT PLAYS OUT IN TEXAS IS THAT THOSE COMMUNITIES THAT HAVE THEIR ACT TOGETHER IN ORDER TO RESPOND QUICKLY AND COMPLETELY TO WHAT'S CALLED AN RFI, WHICH IS A REQUEST FOR INFORMATION. 
          A SITE SELECTOR, THE GOVERNOR'S OFFICE, OR A COMPANY, MAY REACH INTO THE REGIONAL ORGANIZATIONS OR DIRECTLY TO YOU ALL AND THEY'VE GOT A SET OF INFORMATION THEY NEED TO SEE WHETHER OR NOT YOU FIT THEIR NEEDS. 
          THESE INVENTORIES THAT WE'RE POINTING TO, THAT'S NOT JUST FUN WORK. 
          THAT IS DESIGNED SO THAT YOU CAN BE THE FIRST UP TO BAT, AND THAT ACTUALLY ENDS UP MATTERING. 
          COMMUNITIES THAT ARE SLOW LOSE OUT. 
          PURSUE STRATEGIC LAND BANKING OPPORTUNITIES AND KEY CORRIDORS, THAT WILL GIVE YOU CONTROL OVER FUTURE DEVELOPMENT AND THE ABILITY TO SHAPE OUTCOMES, IT'LL HELP YOU PUT LAND AGGREGATE IF THAT'S NEEDED. 
          IF THERE'S NOT A SINGLE PARCEL THAT FITS A NEED, YOU MIGHT BE IN A POSITION TO HELP AGGREGATE LAND TO PUT SOMETHING TOGETHER THAT MEETS A PARTICULAR COMPANY'S NEEDS. 
          WILL ALSO HELP YOU WITH PLACE MAKING AS IT RELATES TO QUALITY OF LIFE. 
          HERE, WE'RE TALKING ABOUT IT AS A MECHANISM TO GIVE YOU A LEG UP ON THE TRADED SECTOR RECRUITMENT STRATEGY. 
          FINALLY, ESTABLISHING REGULAR COORDINATION BETWEEN ECONOMIC DEVELOPMENT PLANNING AND PUBLIC WORKS. 
          THIS IS INTERNAL TO THE ORGANIZATION. 
          REMEMBER, WE TOLD YOU THIS IS LIKE YOU'RE DEEP INTO THE SAUSAGE MAKING RIGHT NOW. 
          IT'S REALLY, REALLY IMPORTANT BECAUSE THIS IS GOING TO MOVE FAST THAT THESE FUNCTIONS WITHIN THE CITY ARE HIGHLY ALIGNED. 
          WE ARE VERY CONFIDENT IN THIS STRATEGY BECAUSE WE'VE SEEN ELEMENTS OF THIS ALREADY, BUT WHAT WE DON'T WANT TO HAVE HAPPEN IS TO HAVE ECONOMIC DEVELOPMENT OUTPACE INFRASTRUCTURE ABILITY TO SUPPORT IT. 
          WHAT WE'RE SUGGESTING HERE IS THE NEED FOR AN INTERNAL STAFF COUNCIL TO BE TALKING ABOUT THE PIPELINE, TALK ABOUT WHAT PROJECTS ARE GOING ON THE GROUND AND MAKING SURE THAT EVERYTHING FROM ROADS TO ELECTRICITY, WATER, WASTEWATER, ALL OF IT IS IN GOOD SHAPE. 
          IF IT DOES TRIGGER THE NEED FOR ADDITIONAL INFRASTRUCTURE THAT YOU CATCH IT EARLY. 
          [01:00:02]
STRATEGY 1.5. 
          DEPLOY TARGETED MODERN INCENTIVES IN A FRAMEWORK THAT ACCELERATES HIGH VALUE INVESTMENT. 
          I THINK WHAT YOU ALL WILL FIND INTERESTING ABOUT THIS IS IT WILL BE IMPORTANT FOR YOU TO THINK ABOUT AN INCENTIVE POLICY THAT UNDERPINS THIS PARTICULAR GOAL. 
          THAT'S GOING TO LOOK A LITTLE BIT DIFFERENT THAN SOME OF THE WAYS THAT YOU'VE BEEN USING INCENTIVES IN THE PAST. 
          THIS ISN'T ABOUT SAYING YES TO EVERYTHING AND SUBSIDIZING ANY OLD PROJECT. 
          IT'S ABOUT REALLY THINKING STRATEGICALLY, AND THIS PLAN FORMS THE RUBRIC FOR THOSE DECISIONS. WHAT'S NEEDED. 
          FIRST IS TO REVISE THE INCENTIVE POLICIES TO PRIORITIZE TRADED SECTOR FIRMS SO THAT AS THEY COME BEFORE YOU, THE PUBLIC AND EVERYONE CAN SEE THIS IS PART OF YOUR PRIORITY SETTING. 
          YOU WANT TO SET MINIMUM WAGE THRESHOLDS AND JOB QUALITY STANDARDS THAT REFLECT THIS PLAN. 
          REMEMBER, WE'VE TALKED ABOUT, YOU DON'T WANT ANY OLD COMPANY WITH ANY OLD JOBS. 
          YOU'RE TRYING TO RECRUIT WITHIN A TIGHT SUITE OF TARGET SECTORS, AND YOU'RE TARGETING THOSE COMPANIES THAT BRING WITH THEM HIGH WAGE JOBS. 
          SIMPLY EXPRESSING THIS IN THE POLICY WILL HELP YOU DOWN THE ROAD WITH YOUR YESES AND YOUR NOS. 
          CREATE A STREAMLINED INCENTIVE APPLICATION AND APPROVAL PROCESS THAT BALANCES ACCOUNTABILITY WITH RESPONSIVENESS AND REDUCE BARRIERS FOR HIGH QUALITY PROSPECTS. 
          I SAID IT BEFORE, ECONOMIC DEVELOPMENT CAN BE A REAL FOOT RACE, AND IF YOU HAVE ALL OF THESE PARTICULAR DUCKS IN ORDER, THEN YOU WILL NEVER LOSE SOMETHING FOR LACK OF MOVING QUICKLY. 
          >> THERE WAS ONE OTHER THING I WAS GOING TO SAY ABOUT THAT. 
          THE OTHER THING IS, AS YOU KNOW, YOU CAN USE A PERFORMANCE BASED METHODOLOGY FOR THESE INCENTIVES. 
          YES, YOU ARE PROVIDING PUBLIC INCENTIVES, AND THEY'RE GETTING THEM ON A PERFORMANCE BASIS, WHETHER THAT'S INVESTMENTS, JOBS, WAGES, ETC. 
          YOU CAN GUARANTEE THE COMMUNITY THAT YOU ARE GETTING WHAT YOU'RE PAYING FOR BECAUSE IT'S PERFORMANCE BASED. 
          THREE IS BUILD AN INCENTIVE TOOL KIT WITH FLEXIBLE OPTIONS TAILORED TO FIT DIFFERENT BUSINESS TYPES AND INVESTMENT SCALES. 
          ONE OF THE THINGS I THINK THAT WE FEEL REALLY STRONGLY ABOUT IS ONE SIZE DOES NOT FIT ALL. 
          FOR SOME COMPANIES, PARTICULARLY PERHAPS IN YOUR INNOVATION AND ENTREPRENEURIAL SPACE, THE BIGGEST INCENTIVE YOU CAN GIVE THEM IS A FAST DEVELOPMENT PROCESS. 
          THE TOOL KIT IS TO SAY FOR YOU ALL TO BE THINKING ABOUT ALL OF THE DIFFERENT THINGS THAT ARE MEANINGFUL TO COMPANIES AND WILL BE IMPACTFUL IN A RECRUITMENT. 
          TO CONNECT THAT TO AN EARLIER STRATEGY THAT WE TALKED ABOUT, AS YOU START BRINGING SITE SELECTORS TO THE COMMUNITY AND MEETING WITH YOUR EXISTING BUSINESS BASES, THEY WILL START TO TELL YOU WHAT MATTERS. 
          YOUR REGIONAL ECONOMIC DEVELOPMENT ORGANIZATIONS ALWAYS KNOW, HERE ARE THE THREE THINGS YOU GOT TO BE GREAT AT AND YOU'VE GOT TO BE GREAT AT THEM EVERY TIME. 
          THE NEXT ONE IS TO ESTABLISH AN ANNUAL INCENTIVE PORTFOLIO REVIEW PROCESS. 
          THIS IS THE ACCOUNTABILITY PIECE FOR YOU. 
          HERE WE WANT TO TRACK THAT RETURN ON INVESTMENT, THE JOB CREATION OUTCOMES, FISCAL IMPACT ON ALL OF YOUR ACTIVE AGREEMENTS. 
          THIS IS HOW YOU STAND UP, FACE THE COMMUNITY AND SAY, WE ARE DELIVERING ON OUR PROMISES, AND HERE'S HOW WE KNOW THAT FOR CERTAIN. 
          THEN THE LAST ONE IS TO DEVELOP SECTOR SPECIFIC INCENTIVE GUIDES FOR PROFESSIONAL SERVICES, HEALTHCARE, TECHNOLOGY, AND ENTREPRENEURSHIP THAT COMMUNICATE AVAILABLE SUPPORT FOR THEIR PARTICULAR SECTOR. 
          THERE WILL BE LOTS OF OVERLAP, BUT THERE WILL BE SOME DISTINCTIONS BETWEEN THESE SECTORS BECAUSE OF WHAT THEY NEED SPECIFICALLY. 
          NOW WE'RE COMING TO THE END OF GOAL ONE. 
          THAT'S ALL WE'VE DONE IS GOAL ONE. 
          WHAT WE WANT TO TALK ABOUT LASTLY IS THIS IDEA OF MEASURING IMPACT AND SUCCESS. 
          HERE'S WHAT YOU'RE GOING TO WANT TO BE THINKING ABOUT FOR KPIS. 
          TRADED SECTOR JOB GROWTH, SUPER EASY. 
          REMEMBER, WE'VE SAID TWO OR THREE TIMES DURING THIS PRESENTATION, ONE IN TEN JOBS IS IN THE TRADED SECTOR. 
          AS YOU ATTRACT MORE TRADED SECTOR COMPANIES, AND AS MORE PEOPLE ARE WORKING IN THOSE COMPANIES, THAT NUMBER IS GOING TO CHANGE, AND THAT'S WHAT YOU'LL WANT TO REPORT OUT ON. 
          NEW TRADED SECTOR FIRMS ATTRACTED. 
          AGAIN, THIS IS VERY EASY TO MONITOR. 
          BUT WHAT YOU'RE LOOKING FOR HERE IS THE NUMBER OF EXPORT ORIENTED BUSINESSES THAT LOCATE OR EXPAND IN SAX ANNUALLY, SO THAT YOU'LL BE ABLE TO SAY, WE'VE RECRUITED 15 NEW HEALTHCARE COMPANIES. 
          IT'S BEEN A COMBINATION OF DOCTORS OFFICES AND SPECIALTIES, AS WELL AS MANUFACTURING, AND THAT SUITE OF COMPANIES HAS CREATED 1,500 JOBS. 
          [01:05:03]
THAT'S THE KIND OF NARRATIVE THAT YOU'LL BE BUILDING. 
          AVERAGE WAGE IN TRADED SECTORS. 
          BECAUSE YOU'RE GOING TO BE FOCUS ON THOSE HIGH QUALITY JOBS, WE WANT TO MEASURE WHETHER OR NOT IT'S HAPPENING AND THE COMMERCIAL PROPERTY DEVELOPMENT IN THOSE TARGET CORRIDORS. 
          YOU'LL BE ABLE TO SAY, WE EITHER REDEVELOPED OR DEVELOPED 13 NEW SITES IN SUPPORT OF OUR TRADED SECTOR, THREE OF THOSE WERE FOR HEALTH CARE, TWO OF THOSE WERE FOR INNOVATION AND ENTREPRENEURSHIP, AND ETC. 
          THIS IS HOW WE WILL MEASURE SUCCESS WITHIN THE FIRST GOAL OF DIVERSIFYING THE ECONOMY IN ORDER TO GET A HIGHER PERCENTAGE OF TRADED SECTOR COMPANIES AND JOBS. 
          THE NEXT THING THAT WE'VE DONE. 
          STEVEN ALLUDED TO THIS. 
          WE WON'T SPEND A LOT OF TIME ON THIS. 
          BUT ONE OF THE THINGS WE LOVE TO GIVE COMMUNITIES IS SOME PLACES THAT THEY CAN LOOK TO OR EVEN GO TO. 
          ECONOMIC DEVELOPMENT FIELD TRIPS ARE ALWAYS A GOOD IDEA TO SEE WHAT THEY ARE DOING REALLY WELL AND WHAT THEY'VE BEEN DOING FOR A WHILE, TO GET THE GOOD, THE BAD, AND THE UGLY SO THAT YOU CAN LEARN FROM OTHER SUCCESSES, AS WELL AS THEIR MISTAKES. 
          FRISCO'S ON THAT LIST FOR US. 
          STEVEN TALKED A LITTLE BIT EARLIER ABOUT FRISCO. 
          WE'VE GOT WHAT'S THE NEXT ONE? WILSON, NORTH CAROLINA, I THINK WILSON USED TARGETED TECH INVESTMENTS AND SMALL SCALE INNOVATION SPACES TO BUILD A SUPER STRONG TRADED SECTOR FOOTHOLD. 
          THAT MIGHT BE A REALLY NICE ONE FOR YOU ALL TO GO LOOK AT BECAUSE IT'S HARDER TO IMAGINE. 
          I THINK, GERALD, THIS IS THE ONE THAT YOU AND GINA WERE FOCUSED ON TOO, AM I RIGHT? 
          >> THE HEALTHCARE ONE. 
          >> OH, IS THE HEALTHCARE ONE. THIS JOHNS CREEK, GEORGIA. 
          YEAH, THAT WAS THE ONE THAT THEY HAD LOOKED UP. 
          JOHNS CREEK REPOSITIONED ITSELF FROM A BEDROOM COMMUNITY INTO A HEALTHCARE AND PROFESSIONAL SERVICES CENTER. 
          AS YOU WERE THINKING ABOUT THAT, WHICH, BY THE WAY, IS SUCH A GOOD BIG BET FOR YOU ALL WITH THE HOSPITAL, JOHNS CREEK MIGHT BE A PLACE THAT YOU REALLY WANT TO COLLABORATE WITH THE STAFF OR EVEN DO A SITE VISIT TO AND REALLY LEARN ABOUT HOW THEY MADE THAT TRANSITION. 
          I'M GOING TO PAUSE THERE BEFORE WE GO INTO GOAL 2 AND SEE WHAT QUESTIONS, COMMENTS THAT YOU ALL HAVE? 
          >> ANYBODY IN PARTICULAR? 
          >> ONE QUESTION THAT CAME TO ME AS YOU THINK ABOUT ATTRACTING THE PROFESSIONAL SERVICES, THESE TRADED BUSINESSES, SOME OF THAT, IT APPEARS TO ME THAT IS IT A MATTER OF US TAKING ON THE INVESTMENT OF BUILDING THE BUILDINGS THAT COULD HOUSE THESE TYPES OF BUSINESSES, OR IS THAT THINKING TOO FAR? 
          >> THAT'S A GREAT IDEA. 
          THE IDEA THAT YOU COULD MAKE A BIG BED AS THE EDC IS SAY, WE WANT TO DO SITE READIES OR WE WANT TO MAKE SOME INVESTMENT IN A SPACE THAT COULD HOUSE THESE FOLKS. 
          THAT'S A GREAT IDEA ABOUT HOW YOU COULD TAKE A STRATEGIC PLAN AND TAKE A BIG BET OR AN INVESTMENT FROM THE EDC AND REALLY CATALYZE IT? IT'S A GREAT IDEA. 
          IN FACT, WE'VE SEEN IT, WE'RE GOING TO SHARE AN EXAMPLE OF AN EDC THAT DID THAT EXACTLY SAME THING, BUT THEY DID IT AROUND AN ENTREPRENEUR CENTER. 
          THE EXAMPLE THAT I ALLUDED TO EARLIER, BUDA DID THIS AROUND KIND OF THIS ENTREPRENEUR COWORKING SPACE. 
          THE EDC MADE THE INITIAL INVESTMENT, AND IT REALLY HAS DONE EXACTLY WHAT WE'RE ADVOCATING FOR, WHICH IS CATALYZE THAT ECOSYSTEM THAT WAS NASCENT AND ASLEEP, SO TO SPEAK, IN THE COMMUNITY, AND REALLY BRING IT TO LIFE AND BRING IT TO THE FOREFRONT. 
          IT'S ALSO BECOME REALLY CENTRAL TO THEIR COMMUNITY STORYTELLING AS IT RELATES TO ECONOMIC DEVELOPMENT, BECAUSE THEY NOW HAVE A VERY VISIBLE SUCCESS STORY TO HANG THEIR HAT ON. 
          >> THAT'S ALSO WHERE IT COMES INTO THE IDEA OF THIS LAND BANKING AS WELL, AT A DIFFERENT LEVEL, BUT MAKING THE INVESTMENT TO SAY, HEY, WE WANT TO HAVE THIS LAND, SO WE'RE GOING TO BUY IT, WHICH MAKES IT QUICKER AND EASIER TO DEVELOP. 
          >> WE'RE GOING TO TALK ABOUT THAT AS WE GO FURTHER INTO THE DECK. 
          >> OKAY. 
          >> OKAY. YOU WANT TO TALK ABOUT GOAL 2? 
          >> WE'RE GOING TO DO THIS ONE AT A LITTLE BIT MORE HIGH LEVEL. 
          WE'RE NOT GOING TO DIVE AS DEEP INTO THE WEEDS, BUT WE'LL GIVE YOU A OVERVIEW OF GOAL 2. 
          >> YEAH. YOU'VE GOT ALL OF THE DETAIL IN THE PLAN THAT JARED'S GOING TO PROVIDE. 
          BUT FOR PURPOSES OF TIME AT 7:13 ON MY COMPUTER, WE'RE GOING TO DO GOAL 2 AND 3 AT A LITTLE BIT HIGHER LEVEL. 
          WE'RE GOING TO DO A DEEP DIVE ON GOAL 4, AND THEN A HIGHER LEVEL ON GOAL 5. 
          YOU WON'T BE HERE TILL MIDNIGHT, I PROMISE. 
          [01:10:01]
HERE ARE THE STRATEGIES IN GOAL 2. 
          2.1 IS TO CREATE A PHYSICAL INNOVATION HUB OR CO WORKING SPACE TO ANCHOR REMOTE WORKERS, ENTREPRENEURS, AND STARTUPS IN A CENTRAL LOCATION. 
          THIS IS EXACTLY THE CONVERSATION THAT YOU ALL JUST HAD. 
          THIS MIGHT BE SOMETHING THAT BECOMES PART OF THE FIFTH STREET DEVELOPMENT, SOMETHING THAT'S REALLY VIBRANT AND ACTIVE. 
          PRODUCES SOME OF THAT LOCAL RETAIL THAT ACTIVATES THAT AREA WITH TRAILS AND ALL THE REST OF THAT STUFF, OR IT MIGHT BE ANOTHER LOCATION. 
          WE'VE GOT PLENTY OF EXAMPLES OF DIFFERENT SPACES AND HUBS AND INCUBATORS THAT HAVE BEEN DONE AROUND THE COUNTRY QUITE SUCCESSFULLY. 
          2.2 IS LAUNCHING A TARGETED SMALL BUSINESS SUPPORT PROGRAM THAT EXPANDS ACCESS TO CAPITAL, MENTORSHIP, AND BUSINESS DEVELOPMENT RESOURCES. 
          THIS IS ALSO MOVES REALLY FAST. 
          IN FACT, JUST TO BUILD ON THE EXAMPLE THAT STEVEN MENTIONED IN BUDA, THEY STARTED DOING THIS. 
          I JUST SAW THE EXECUTIVE DIRECTOR LAST WEEK. 
          THEY HAVE LOVED THAT BECAUSE THEY'VE BEEN ENTREPRENEURS FOR QUITE SOME TIME, BUT THEY WEREN'T CONNECTED TO ONE ANOTHER. 
          WHAT THEY'VE LEARNED FROM ONE ANOTHER AND WHAT THEY'VE ASKED FOR FROM THE EDC AND THE CITY, SHE SAID IT IS JUST AMAZING. 
          JUST CREATING THAT NETWORK OF PROGRAMS IS REALLY IMPORTANT WORK. 
          2.3 IS BUILDING A CONNECTED ENTREPRENEURSHIP ECOSYSTEM THAT PROVIDES PEER NETWORKS, CELEBRATES LOCAL FOUNDERS, AND ELEVATES SAX'S CULTURE OF INNOVATION. 
          THIS IS A LITTLE BIT OF ECOSYSTEM MAPPING, MAKING SURE YOU KNOW WHO'S IN TOWN, AND THEN CONNECTING THEM. 
          THEN USING ALL OF YOUR CHANNELS WHEN GOOD THINGS HAPPEN. 
          THIS IS SOMETHING THAT YOUR LOCAL ENTREPRENEURS WILL LOVE. 
          WHEN I SAID EARLIER, LIKE, THE STORYTELLING CAN CAUSE THINGS TO TAKE OFF REALLY QUICKLY. 
          THIS IS ONE OF THOSE EXAMPLES. 
          2.4 IS DEVELOPING CORRIDOR BASED SMALL BUSINESS STRATEGIES THAT CONNECT ENTREPRENEURSHIP SUPPORT WITH REDEVELOPMENT PRIORITIES IN THE FIFTH STREET, PGBT AND HIGHWAY 78 AREAS. 
          THESE ARE YOUR TARGET GEOGRAPHIES. 
          REALLY INTEGRATING THOSE SMALL BUSINESS STRATEGIES INTO THOSE DEVELOPMENT AND REDEVELOPMENT OPPORTUNITIES IS A GREAT WAY TO GET MORE OF IT. 
          THEN 2.5 IS PROVIDING CONCIERGE LEVEL BUSINESS NAVIGATION SERVICES THAT MAKES STARTING AND PERMITTING A BUSINESS IN SAX ACCESSIBLE AND TRANSPARENT. 
          WHAT I'LL SAY ABOUT THIS IS ENTREPRENEURS AND SMALL BUSINESSES ARE USUALLY INCREDIBLY GOOD AT WHAT THEY DO. 
          THEIR BUSINESS, THEIR BUSINESS PLANS. 
          THEY TEND TO HAVE A VERY LOW APPETITE FOR COMPLICATED CITY PROCESSES. 
          THE MORE THAT YOU CAN DO TO MAKE THEM FEEL WELCOME IN YOUR COMMUNITY, AND WELCOME IN THE SENSE THAT YOU'RE A PRIORITY FOR US. 
          WE WANT YOUR BUSINESS TO START EARLY. 
          WE KNOW THAT EVERY DAY YOU'RE PAYING INTEREST ON YOUR LOAN IS A BAD DAY FOR YOU. 
          LIKE, YOU UNDERSTANDING THAT AND MAKING THEIR LIVES EASIER. 
          THAT'S LIQUID GOLD TO GET TO BECOME KNOWN AS A PLACE WHERE IT'S GOOD TO BE AN ENTREPRENEUR. 
          HOW WILL WE MEASURE ALL OF THAT? FIRST AND FOREMOST, WE'RE GOING TO BE LOOKING AT MEASURING SMALL BUSINESS FORMATION. 
          WE'RE GOING TO TRACK THE NUMBER OF NEW BUSINESSES THAT ARE REGISTERED ANNUALLY IN SAX WITH SPECIAL ATTENTION TO THOSE THAT ARE LAUNCHED BY YOUR OWN RESIDENTS AND WOMEN AND MINORITY OWNED ENTERPRISES. 
          YOU WILL BE CELEBRATING THAT. 
          THE INNOVATION HUB UTILIZATION, AS YOU BUILD THAT OUT, HOW IT'S USED, AND BY THE NUMBER OF PEOPLE THAT ARE USING THOSE SERVICES IS A REALLY, REALLY GREAT WAY TO DETERMINE. 
          ONE, WHETHER OR NOT, LIKE, HONESTLY, SOME OF THIS STUFF, YOU MAY EXPERIMENT A LITTLE BIT AND SAY, THEY DON'T NEED THAT KIND OF SUPPORT, THEY NEED THIS KIND OF SUPPORT. 
          YOUR ABILITY TO PIVOT, IS GOING TO BE STRONGER WHEN YOU'RE MONITORING THE WORK YOU'RE DOING AND SEEING WHETHER OR NOT IT IS MEETING THE NEEDS AS INTENDED OR WHETHER OR NOT YOU NEED TO ADJUST A LITTLE BIT. 
          PROGRAM PARTICIPATION, MAKING SURE THAT YOU ARE GETTING THE ENGAGEMENT THAT YOU ARE DESIGNING BY MEASURING PARTICIPATION RATES, AND THEN CORRIDOR SMALL BUSINESS ACTIVATION, KNOWING HOW MANY OF YOUR LOCALLY OWNED BUSINESSES ARE OPENING IN PRIORITY REDEVELOPMENT CORRIDORS. 
          THIS IS WHAT'S HAPPENING ON THE GROUND AND MEASURING IT. 
          SOME PLACES THAT WE THINK YOU CAN LOOK TO. 
          WE'VE TALKED A LOT ABOUT BUDA. 
          REALLY NICE EXAMPLE. 
          ALSO A GOOD EXAMPLE OF STORYTELLING AHEAD OF PRODUCTION, AND THEN PRODUCTION STARTED MOVING REALLY FAST. 
          CARY, NORTH CAROLINA IS ALSO A NICE EXAMPLE OF A COMMUNITY THAT USED INNOVATION SPACES AND CONCIERGE STYLE SERVICES TO REALLY, REALLY PROMOTE THEMSELVES AS A GREAT PLACE FOR TECH FORD, SMALL BUSINESSES TO COME AND LAND. 
          ANKENY. IS THAT HOW I SAY IT, STEVEN? ANKENY. I THINK I MIGHT SAY THAT LIKE A SOUTHERN WOMAN. 
          [01:15:03]
THEY MIGHT BE SET A DIFFERENT WAY UP THERE. 
          I'M NOT SURE. I'VE DONE THAT BEFORE. 
          >> THAT PLACE KING LAB IS REALLY COOL. 
          >> YEAH, IT'S REALLY COOL. THAT ONE IS ANCHORED. 
          WE LIKED THIS ONE BECAUSE IT'S ANCHORED BY REMOTE WORKERS, OF WHICH YOU HAVE A LOT IN STARTUPS. 
          THIS MIGHT BE ANOTHER ONE TO REALLY COLLABORATE WITH AS YOU THINK THROUGH THAT SPACE. 
          THAT WAS A HIGHER LEVEL VIEW. JUST KNOW. 
          GOAL TWO, JUST BECAUSE WE DIDN'T SHOW IT TO YOU, YOU'LL SEE IT IN THE COPY THAT JARED PROVIDES. 
          IT DOES HAVE ALL OF THOSE. 
          IT HAS THE NEXT LEVEL OF DETAIL ABOUT HERE'S WHAT YOU HAVE TO DO. 
          HERE'S THE COOKBOOK FOR EACH OF THESE. 
          STEVE, YOU WANT ME TO KEEP GOING, OR YOU WANT TO JUMP IN? 
          >> I CAN DO GOAL THREE. GOAL 3 IS PARTNERSHIPS THAT MULTIPLY IMPACT. 
          MAN, WE TALKED ABOUT PARTNERSHIPS BEING A KEY ELEMENT TO OUR PLAN. 
          WE'RE GOING TO LEVERAGE STRATEGIC PARTNERS TO AMPLIFY OUR VOICE, EXPAND OPPORTUNITY PIPELINES, AND COMPETE AT A REGIONAL SCALE, THE IDEA THAT YOU WANT TO REALLY WORK IN CONCERT WITH YOUR PARTNERS TO MULTIPLY YOUR IMPACT IS REALLY WHAT THIS IS CENTERED ON. 
          I REALLY LEANING INTO THE STRENGTHS THAT THERE'S SO MANY STRONG REGIONAL ECONOMIC DEVELOPMENT EFFORTS HAPPENING IN NORTH TEXAS. 
          AGAIN, YOU WANT TO LEVERAGE THAT AND UTILIZE THAT EFFORT TO YOUR ADVANTAGE. 
          HOW DO WE DO THIS? WHAT ARE THE THREE THINGS? FIRST AND FOREMOST, WE REALLY WANT YOU GUYS TO BE THE CONVENERS. 
          WE WANT YOU TO CONVENE AROUND THE SECTORS THAT WE JUST DESCRIBED. 
          WE'RE SUGGESTING A 3.1 THAT JARED AND TEAM START TO ESTABLISH WHAT WE CALL SECTOR PARTNERSHIPS. 
          THESE ARE WHERE WE BRING THE EMPLOYERS, THE JOB CREATORS, THE BUSINESSES TOGETHER, ALONG WITH THEIR EDUCATIONAL PARTNERS. 
          UTILITY PROVIDERS TO REALLY UNDERSTAND THE NEEDS OF THESE ECOSYSTEMS. AS WE'RE STARTING TO THINK ABOUT TECHNOLOGY AND SOFTWARE FIRMS, WHAT ARE THEIR SPECIFIC NEEDS AND REQUIREMENTS, AND HOW CAN WE AS A COMMUNITY START TO REALLY ACTIVATE AROUND THOSE? THOSE SECTOR PARTNERSHIPS REALLY BECOME YOUR YOUR EAR ON THE GROUND, SO TO SPEAK, AS IT RELATES TO BEING ABLE TO ADVANCE THE ECONOMIC DEVELOPMENT EFFORTS IN THOSE SECTORS. 
          3.2 IS CONTINUING TO STRENGTHEN STATE AND REGIONAL PARTNERSHIPS AS IT RELATES TO ECONOMIC DEVELOPMENT. 
          AGAIN, LOTS OF STRONG EFFORTS ARE HAPPENING ACROSS NORTH TEXAS, AS WELL AS WELL AS IN THE STATE. 
          LEVERAGING THE EFFORTS THAT THE STATE AND THE GOVERNOR IS DOING AROUND ECONOMIC DEVELOPMENT IS REALLY, REALLY KEY. 
          THEN 3.3 IS ABOUT BUILDING RELATIONSHIPS WITH NEIGHBORING CITIES FOR PARTICULARLY JOINT MARKETING EFFORTS OR SITE SELECTION EFFORTS WITHIN THE REGION. 
          AGAIN, PUTTING TOGETHER AND BEING ABLE TO TELL THAT STORY ALONG WITH YOUR COUNTERPARTS BECOMES A REALLY STRONG OPPORTUNITY TO LEVERAGE YOUR ECONOMIC DEVELOPMENT MESSAGING AND IMPACT. 
          WE'RE REALLY GREAT PLACES THAT HAVE DONE THIS. 
          WESTERVILLE OHIO IS A REALLY GREAT EXAMPLE OF THIS. 
          THEY'VE GOT REAL GOOD, STRONG STRENGTHS IN THEIR SECTOR PARTNERSHIPS. 
          >> LEESBURG, VIRGINIA, HAS DONE A LOT BY DOING THE SAME THING. 
          AGAIN, LEANING INTO THESE REGIONAL PARTNERSHIPS AND REALLY THINKING ABOUT HOW THEY BUILD IN THEIR SECTOR PARTNERSHIPS, PARTICULARLY AROUND NEWER TECHNOLOGY BASED SECTORS. 
          THEN FINALLY, A COMMUNITY THAT LAURA AND I'VE WORKED A LOT IN AND BUILT THEIR ECONOMIC DEVELOPMENT STRATEGIES PRESCOTT ARIZONA. 
          THEY'VE BUILT THREE SECTOR PARTNERSHIPS. 
          IN FACT, WE'VE DONE A LOT OF THAT IMPLEMENTATION WORK WITH THEM TO STAND THOSE SECTOR PARTNERSHIPS UP. 
          BUT UNDERSTANDING HOW THEY HAVE WORKED TO REALLY LEAN INTO WHAT SOME OF THEIR ASSETS ARE HAS REALLY STARTED TO BEAR FRUIT AS IT RELATES TO THEIR ECONOMIC DEVELOPMENT IMPACT. 
          HOW DO WE KNOW WHEN WE'RE MISSING THE METRIC SLIDE, AND THIS ONE, IT LOOKS LIKE IT GOT HIDDEN, SO WE'LL SKIP IT, WE'LL GO ON TO GOAL 4. 
          >> WE'RE DOING A LITTLE NOW WE'RE BACK TO THE DEEP DIVE. 
          TAKE A DRINK OF WATER. 
          GOAL 4 IS PLACEMAKING THAT WORKS. 
          THIS WAS HIGH PRIORITY FOR GINA AND TEAM AND YOU ALL. 
          YOU'VE GOT SOME REALLY INTERESTING OPPORTUNITIES, NOT THAT MANY OF THEM. 
          EVERY SINGLE CHOICE HAS HAS TO COUNT. 
          THIS IS ALL ABOUT REIMAGINING KEY CORRIDORS AS MIXED USE DESTINATIONS, PLACEMAKING AND REDEVELOPMENT THAT BECOMES DRIVERS OF THE STRATEGY. 
          WE'VE TALKED SO MUCH THROUGHOUT THIS PRESENTATION OF WHY THAT MATTERS. 
          LET'S JUST DIG RIGHT IN. 
          >> SORRY, I WAS GETTING A JURY. 
          >> [LAUGHTER] AS YOU WERE INSTRUCTED, YES. 
          >> SORRY. I ASKED QUIT. 
          >> 4.1. THIS IS ABOUT USING STREETS IN PUBLIC RIGHT AWAY AS CATALYSTS FOR PRIVATE REDEVELOPMENT AND TO ACCELERATE TARGETED PLACEMAKING OPPORTUNITIES. 
          ONE OF THE THINGS AND I'M GOING TO TURN IT OVER TO ANIK HERE AFTER I DO THIS SLIDE, 
          [01:20:04]
BUT ONE OF THE THINGS THAT CITIES OFTEN DON'T THINK HARD ENOUGH ABOUT IS ALL OF THE LAND THAT THEY OWN OR CONTROL. 
          THIS IS GOING TO REALLY SHOW YOU AND LEAD YOU INTO THIS NEW WAY OF THINKING ABOUT THOSE SOMETIMES ACTUALLY OFTEN FORGOTTEN PARTS OF THE LAND THAT CITIES DO OWN AND CONTROL. 
          4.2 IS IMPLEMENTING A SH78 CORRIDOR OVERLAY DISTRICT THAT CREATES CLEAR REDEVELOPMENT STANDARD AND PUTS YOU IN A POSITION AS SACHSE PUTS THIS IN THE POSITION OF FUNCTIONING AS A SPINE, 4.3 IS ABOUT ZONING AND ENABLING MIXED USE DEVELOPMENT AND REMOVING BARRIERS TO QUALITY DEVELOPMENT, 4.4 IS ABOUT RESTAURANTS AND RETAILERS THAT ACTIVATE THESE CORRIDORS AND CREATE DESTINATIONS WHERE PEOPLE WANT TO GATHER. 
          WE KNOW YOU'VE GOT A LONG HISTORY OF THINKING ABOUT THAT, AND 4.5 IS ESTABLISHING A STRATEGIC PROPERTY ACQUISITION PROGRAM TO SECURE CATALYST SITES FOR THAT QUALITY DEVELOPMENT. 
          ANIK, I'M GOING TO TURN IT OVER TO YOU. 
          >> GREAT. HEY, EVERYBODY. 
          I'M HOPING I CAN GET THROUGH THIS IN ABOUT EIGHT MINUTES JUST TO GIVE YOU A SENSE OF TIME BECAUSE I KNOW IT'S GETTING LATE. 
          THANK YOU FOR HAVING US AGAIN. 
          IT'S GREAT TO BE HERE WITH YOU. 
          AGAIN, GOAL 4 CENTERS ON THE QUALITY OF PLACE AS A DRIVER OF ECONOMIC COMPETITIVENESS. 
          WE'RE HOPING TO GIVE YOU THIS DRAFT COOKBOOK TO SIT WITH AFTER WE GO THROUGH THE FIVE STRATEGIES AND THE SPECIFIC THINGS THAT WE BELIEVE SACHSE CAN DO IN ADDITION TO ALL THE OTHER GOALS TO REALLY SET YOU UP FOR SUCCESS. 
          LIKE ALL OF THE OTHER GOALS, AS I WAS WORKING THROUGH THIS AND AS LAURA AND STEVEN SAID, THERE'S A HUGE AMOUNT OF OPPORTUNITY YOU HAVE FOR PLACEMAKING IF YOU FOCUS IF YOU FOCUS ON IT. 
          AS STEVEN SAID, THAT IS ONE OF THE NUMBER ONE THINGS THAT BIG COMPANIES LOOK AT, BUT ALSO THE SMALL COMPANIES, IT'S JUST THE THING. 
          PEOPLE WANT TO BE IN A PLACE THAT FEELS GOOD, THAT HAS COMPLETE SERVICES FOR THEM TO ACCOMPLISH WHILE THEY'RE THERE ALL THE THINGS. 
          YOU GUYS HAVE ALL THE RIGHT RECIPE. 
          WE'RE HOPING THIS PLAN IS GOING TO HELP YOU FOCUS. 
          THE FIRST, AND AGAIN, INTERRUPT ME, IF YOU HAVE QUESTIONS. 
          UNFORTUNATELY, MY GOAL HAS A LOT OF TERMINOLOGY THAT ECONOMIC DEVELOPMENT FOLKS. 
          SOMETIMES I WILL SAY A TERM. 
          I THINK WE LAST TIME WE GOT STUCK STUCK A LITTLE BIT ON RIGHT OF WAY AND HOW THAT WAS DIFFERENT FROM STREETS. 
          IF THERE'S ANY TERM THAT I USE, PLEASE INTERRUPT ME BECAUSE IN THE SAME WAY, I HAVE THE SAME QUESTIONS ABOUT ECONOMIC DEVELOPMENT TERMS. BUT IT'S REALLY IMPORTANT TO THAT THE IMPORTANT PART IS THAT Y'ALL ARE DIVING INTO A SPACE THAT YOU'RE A LITTLE BIT UNCOMFORTABLE IN THAT CAN REALLY TURN INTO BIG REWARDS AND BIG BATS FOR YOU. 
          WITH THAT SAID, STRATEGY ONE IS, AS LAURA POINTED OUT, TO USE YOUR STREETS AND PUBLIC RIGHT AWAY AS REDEVELOPMENT AND TO ACCELERATE TARGETED PLACE MAKING OPPORTUNITIES. 
          THIS MATTERS AS INFRASTRUCTURE QUALITY IS A REALLY IMPORTANT INSIGHT SELECTION. 
          WE'VE BEEN SAYING, THAT AS NAUSEUM, WHAT IS NEEDED? WHAT IS THE COOKBOOK? HERE ARE SOME IDEAS. 
          THESE ARE DRAFT FOR YOU TO SIT WITH. 
          THE IDEA OF LEVERAGING YOUR EXISTING ASSETS WITH THE INVESTMENT THE CITY JUST DID IN FIFTH STREET, SO MAYBE CREATING A MARKET TO MUSEUM MILE WALKING TRAIL IN OLD TOWN AS A DESTINATION, CONNECTING THE EXISTING FARMERS MARKET WITH THE SACHSE HISTORICAL SOCIETY MUSEUM. 
          THE NEXT WHAT IS NEEDED IS TO CONNECT THOSE TWO PARTS OF OLD TOWN. 
          YOU'RE GOING TO NEED TO COORDINATE WITH TEXT THOUGHT TO LOOK AT SOME CROSSING TREATMENTS THAT AND SOME OTHER TRAFFIC CONTROL TREATMENTS THAT CAN REALLY IMPROVE THE WAY THAT FOLKS MOVE AROUND OLD TOWN THAT THEN AGAIN, SIGNALS THAT THIS IS A PLACE THAT'S CHANGING IN A POSITIVE DIRECTION THAT COMPANIES WILL WANT TO, SMALL, MEDIUM, AND LARGE, WILL WANT TO LOCATE TO. 
          THE THIRD ACTION ITEM IS TO PILOT. 
          THIS WAS SOMETHING THAT WAS RECOMMENDED PER THE ANALYSIS IN SHAPING SACHSE, WHICH IS TO PILOT MAKING SACHSE ROAD ADJACENT TO FIFTH STREET, ONE WAY IN OLD TOWN TO CREATE MORE PARKING AND HELP TO SOLVE THAT PARKING PUZZLE THAT WE ALL KNOW IS A BARRIER. 
          IT HAS BEEN A BARRIER TO YOU ALL IN OLD TOWN. 
          WHEN I GET TO THE ZONING RECOMMENDATIONS, I HAVE SOME INNOVATIVE IDEAS FOR YOU ALL TO CONSIDER WHEN IT COMES TO CREATING 
          [01:25:02]
EVEN MORE SIGNALING TO THE MARKET THAT THERE'S EVEN MORE AVAILABLE PARKING. 
          LEVERAGING THE PARKING LOT THAT YOU ALL JUST DID ALONG WITH THE FIFTH STREET REDEVELOPMENT AND SOME OTHER CHANGES THAT COULD BE MADE. LET'S SEE. 
          LAST THREE IN THE COOKBOOK, ACCELERATE YOUR TRAIL AND SIDEWALK IMPLEMENTATION. 
          THERE'S A CHAPTER AND REALLY GOOD IDEAS IN SHAPING SACHSE THAT ARE ACTIONABLE. 
          HIGHLY RECOMMEND WORKING WITH YOUR PUBLIC WORKS, TRANSPORTATION DEPARTMENTS, PARTNERING, LOOKING AT WHAT'S REQUIRED THROUGH DEVELOPMENT TO ACCELERATE THIS. 
          LASTLY, INSTALLING WAY FINDING SIGNAGE AND GATEWAY MONUMENTS. 
          THIS IS RECOMMENDED. THAT WAS MY CAT. 
          SORRY ABOUT THAT. I DON'T KNOW IF YOU HEARD IT. 
          IT'S A HUGE SCREAM. 
          INSTALL WAY FINDING SIGNAGE OR GATEWAY MONUMENTS AT KEY INTERSECTIONS THAT ARE ALREADY IDENTIFIED FOR ALL ON SHAPING SACHSE. 
          AGAIN, IT WAS MENTIONED BEFORE, YOU HAVE AN ACTIONABLE PLAN IN SHAPING SACHSE. 
          IT'S A REALLY GOOD PLAN. 
          GO ON IT, MOVE ON IT TO START CREATING A SENSE OF PLACE. 
          LASTLY, THIS IS REALLY IN THE WEEDS AND I'M HAPPY TO TALK WITH JARED AND OTHERS ABOUT THIS QUICK BUILD METHODOLOGIES OF DOING INDEFINITE DELIVERY, INDEFINITE QUANTITY, WHICH IS CONTRACTS, WHICH IS KNOWN AS IDQ IN THE INDUSTRY TO BE ABLE TO MOVE QUICKLY WITH THESE PLACEMAKING IDEAS AS AN EDC OR AS THE CITY OR IN A PARTNERSHIP. 
          TO DO SIDEWALKS REALLY QUICKLY, TRAILS REALLY QUICKLY, GATEWAY MONUMENTS REALLY QUICKLY. 
          YOU DON'T HAVE TO DO YOUR TRADITIONAL PROCUREMENT PROCESS. 
          THIS IS A TRIED AND TRUE PROCUREMENT PROCESS, BUT IT'S REALLY A GREAT TOOL TO USE FOR PLACEMAKING, AND I'D LOVE TO TALK MORE ABOUT THAT WITH YOU ALL. 
          MOVING ON TO STRATEGY 4.2. THANK YOU. 
          THIS IS ABOUT A ZONING OVERLAY THAT WE TALKED WITH JARED AND MATT ABOUT. 
          I THINK THEY'VE BEEN THINKING ABOUT THIS. 
          YOU MAY HAVE HEARD ABOUT THIS FOR A WHILE. 
          BUT CREATING AN OVERLAY DISTRICT TO REALLY CREATE CLEAR DEVELOPMENT STANDARDS THAT CAN REALLY START TO TRANSFORM THE SPINE THROUGH SACHSE, WHICH IS SH78 AS THIS COMMERCIAL HUB AND A PLACE FOR DESTINATION REDEVELOPMENT. 
          THAT'S GOING TO TAKE A LOT OF THINKING. 
          BUT WHAT AN OVERLAY CAN DO? IT CAN DO SO MUCH. 
          BEFORE I GET INTO WHAT'S NEEDED. 
          WHAT'S NEEDED IS THE OVERLAY. 
          LET ME DO THAT FIRST, AND THEN I'LL TALK ABOUT SOME OF THE THINGS THAT CAN BE A RESULT OF THE OVERLAY. 
          THE OVERLAY WILL HELP ADDRESS THE TRANSITIONS BETWEEN THE FOUR CHARACTER AREAS THAT ARE ALREADY IDENTIFIED AND HAVE BEEN THOUGHT THROUGH IN YOUR SHAPING SACHSE PLAN. 
          THEY'RE VERY WELL DONE. HOW DO YOU START TO BRING THOSE TOGETHER THROUGH YOUR DEVELOPMENT REGULATIONS? THAT'S WHAT THE OVERLAY WILL DO. 
          IT'S IMPORTANT TO START. 
          IT'S THE RIGHT TOOL. 
          YOU HAVE FORM BASED CODE IN OLD TOWN AND IN PGPT. 
          THAT'S GREAT. BUT FOR THIS GEOGRAPHY OF THIS LONG LINEAR CORRIDOR, THIS IS THE BETTER TOOL, AND IT'S NOT AS DETAILED IN SOME WAYS, THEY'RE A LITTLE BIT EASIER TO UNDERSTAND. 
          THEY'RE NOT AS ARCHITECTURAL IN THE WAY THAT THEY ARE SET UP. 
          IT'S MORE ABOUT USES AND ABOUT REQUIRING CONNECTIONS BETWEEN PARCELS AS A CONDITION OF DEVELOPMENT. 
          IT'S ABOUT CREATING TRIGGERS AROUND NON COMPLYING USE WHICH I KNOW IS SOMETHING ALL HAVE BEEN THINKING ABOUT OR THE PLANNING AND DEVELOPMENT DEPARTMENT HAVE BEEN THINKING ABOUT THAT. 
          IT'S A GREAT TOOL. 
          IT'S JUST THE RIGHT TOOL FOR SH78, AND IT'S ECONOMIC DEVELOPMENT GOALS. 
          LASTLY, WE HAVE THE LAND BANKING IS COMING UP AGAIN AS A WAY TO COINCIDE WITH THE OVERLAY AND I'LL TALK A BIT MORE ABOUT THAT IN STRATEGY 4.5. 
          THEN, OF COURSE, COLLABORATING WITH TEXT THOUGHT AND YOUR METROPOLITAN PLANNING ORGANIZATION OR YOUR MPO EARLY IN THE PROCESS TO MAKE SURE THAT THE TRANSPORTATION RELATED IMPROVEMENTS, WHICH IS A BIG PART OF AN OVERLAY. 
          IT'S ONE OF THE SIGNIFICANT RESULTS YOU CAN GET OUT OF AN OVERLAY IS COMBINING DRIVEWAYS, ACCESS MANAGEMENT, CONNECTIVITY THROUGH SITES, THOSE SIDE OF THINGS, BUT, OF COURSE, YOU'RE GOING TO NEED TO HAVE TEXT THOUGHT AT THE TABLE FOR THAT. 
          [01:30:05]
4.3. 
          NEXT SLIDE, PLEASE. 
          MODERNIZING YOUR ZONING. 
          AS I SAID BEFORE, YOU HAVE FORM BASED CODE, WHICH IS MODERN ZONING, AND IT'S GREAT THAT YOU HAVE THAT. 
          IT'S BEEN IN PLACE SINCE 2017. 
          WHAT IS A REALLY GOOD REVIEW OF WHAT'S WORKING, WHAT'S NOT, TALK WITH THE STAFF, AS FAR AS TRACKING, WHAT HAS HAPPENED IN OLD TOWN, WHAT HAS HAPPENED IN PGBT, DEVELOPMENT WISE. 
          MAYBE THERE'S SOME TWEAKS THAT NEED TO HAPPEN TO THAT FOREIGN BASED CODE. 
          I WOULD NOT BE SURPRISED. 
          THEY CAN BE COMPLICATED SOMETIMES, MAYBE OVERLY COMPLICATED AS COMPANIES WHO ARE NOT DEVELOPERS ARE TRYING TO COME IN TO A COMMUNITY. 
          MISSING MIDDLE HOUSING? THIS IS COMING UP AGAIN, I THINK THAT THERE'S AN OPPORTUNITY TO LOOK AT? YOU ALREADY HAVE URBAN LIVING AND OTHER TYPES OF CONDO TOWN HOME TYPES OF HOUSING IN YOUR CODE ALLOWED IN CERTAIN AREAS. 
          REALLY LOOKING AT WHERE IT'S ALLOWED AND THEN IS IT ENOUGH DIVERSITY IN THE TYPES OF HOUSING LIKE COTTAGE COURTS? THERE'S A LOT OF DIFFERENT FORMS THAT THE MISSING MIDDLE CAN COME IN. 
          THIS IS A GREAT OPPORTUNITY TO LOOK AT, ARE THERE A FEW MORE ZONES THAT YOU COULD CREATE THAT ARE AVAILABLE BY REQUEST TO DEVELOPERS THAT WOULD START TO LOOK GOOD AS COMPANIES ARE COMING IN AND THERE'S ACTIVITY AROUND HOUSING. 
          YOU'RE READY. AGAIN, YOU'RE NOT CREATING THIS. 
          YOU HAVE THIS IN YOUR CODE ALREADY AND IT'S JUST I SAY, IT'S JUST A MATTER OF REZONING, WHICH CAN BE CONTROVERSIAL. I GET IT. 
          BUT AT LEAST YOU HAVE THE TOOL THERE TO HAVE THE DISCUSSION, AND YOU'RE NOT STARTING FROM SCRATCH. 
          THEN LASTLY, WHAT IS NEEDED AROUND MODERNIZING YOUR ZONING? THIS IS WHAT I WAS TALKING ABOUT EARLIER IN AMENDING YOUR PARKING REQUIREMENTS TO ALLOW ON STREET PARKING OR PUBLICLY OWNED PARKING TO COUNT TOWARDS A COMPANY'S OR A DEVELOPMENT'S PARKING REQUIREMENT. 
          THIS HAS BEEN DONE IN OTHER PLACES SUCCESSFULLY. 
          IT SIGNALS THAT PARKING IS A BIG EXPENSE TO COMPANIES AS THEY COME TO REDEVELOP AND DEVELOP. 
          IF THEY CAN WITHIN WHAT WORKS FOR YOUR COMMUNITY AND FOR THEIR WORKERS AND FOR THEIR CUSTOMERS. 
          WHAT WE SEE A LOT IS OVER PARKING. 
          YOU DEFINITELY DON'T WANT TO DO THAT AT SACHSE BECAUSE YOU HAVE LIMITED LAND. 
          YOU WANT TO RIGHT SIZE IT IN A WAY THAT WORKS, BUT ALSO DOESN'T SIGNAL RISK TO THE FINANCIAL COMMUNITIES THAT ARE FUNDING THESE THINGS. 
          IT'S A REALLY CAREFUL BALANCE, BUT I THINK THAT THIS WOULD BE A REALLY GOOD TOOL FOR SACHSE. 
          YOU HAVE, FOR EXAMPLE, IN OLD TOWN, THE PARKING LOT THAT WAS BUILT THE PUBLIC PARKING COULD COUNT AND THERE'S SOME NUANCES IN THIS. 
          YOU DON'T LET SOMEONE DEVELOP ON YOUR WESTERN EDGE OF SH78 AND THEN COUNT PARKING IN OLD TOWN. 
          THERE'S WAYS TO CONTROL THIS IN A WAY THAT MAKES SENSE, AND THERE'S A NEXUS. 
          THAT IS YOUR ZONING CODE. 
          THE LAST TWO STRATEGY 4.4 IS ABOUT ATTRACTING RESTAURANTS AND RETAILERS TO ACTIVATE YOUR CORRIDORS AND YOUR MIXED USE DESTINATIONS, MAKE THEM PLACES WHERE PEOPLE WANT TO GATHER, AND THIS APPLIES TO ALL OF YOUR MIXED USE AREAS, OLD TOWN, PGT, AND THE CORRIDOR. 
          >> RESTAURANTS AND RETAIL, AS YOU ALL KNOW, AS ECONOMIC DEVELOPMENT PROFESSIONALS ARE NOT JUST AMENITIES. 
          THEY ARE TOOLS TO ACTIVATE PLACES AND ATTRACT JOBS. 
          WHAT WE'RE SAYING IN 4.4 IS TO CREATE A RECRUITMENT TARGET LIST, AGAIN, FOCUS TO EACH OF THOSE PLACES THAT I MENTIONED, 78 PGPT AND FIFTH STREET, CREATE A FIRST TO MARKET INCENTIVE PROGRAM FOR PRIORITY RESTAURANT AND RETAIL CONCEPTS, WILLING TO BE EARLY MOVERS IN THESE AREAS. 
          AGAIN, THIS WAS SAID BEFORE, BUT THIS IS SPECIFIC TO OUTDOOR DINING AND SIDEWALK CAFES, REALLY STREAMLINING AND MAKING SURE YOU'RE READY WITH YOUR PERMITTING PROCESS AND AND ACTIVATION PROGRAMMING THAT'S GOING TO BRING PEOPLE TO THESE RESTAURANTS AND GET THEM BUILT QUICKLY AND ALLOW THEM TO HAVE THE AMENITIES THAT PEOPLE HAVE SAID THEY WANT THROUGH YOUR SHAPING SEXY PLAN AND THAT WE KNOW THAT 
          [01:35:01]
COMPANIES WANT AS THEY START TO LOOK AT PLACES. 
          PARTNER WITH EXISTING RESTAURANTS AND RETAILERS ON ACTIVATIONS AROUND FOOD TRUCKS. 
          WE KNOW THAT ALL HAVE BEEN DOING SOME OF THAT AND FROM WHAT I CAN HEAR, IT'S BEEN SUCCESSFUL, BUT THE DEVILS IN THE DETAILS, AND YOU PROBABLY HAVE MORE INFORMATION ON THAT THAN I. 
          THEN LAST, INTEGRATING RESTAURANT AND RETAIL RECRUITMENT INTO BROADER BUSINESS ATTRACTION STRATEGIES BY HIGHLIGHTING DINING AND SHOPPING OPTIONS IN YOUR MARKETING MATERIAL, AGAIN, PLACEMAKING, AS AN ECONOMIC DEVELOPMENT STRATEGY IS ABOUT THE MARKETING, AS STEVEN SAID. 
          BEFORE YOU GO BEFORE YOU GO TO F? YES. F. GO BACK. 
          THE FIRST TO MARKET INCENTIVE PROGRAM. 
          ARE YOU GUYS ABLE TO PROVIDE SOME I DON'T KNOW IF IT'S FRAMEWORK OR IDEAS ON THAT. 
          THAT DOES SEEM INTERESTING BECAUSE YOU'RE TRYING TO INCENTIVIZE PEOPLE TO BE THE FIRST ONE ON THE STREET, BUT WHAT DOES THAT LOOK LIKE ASIDE FROM, I'LL JUST GIVE YOU MORE MONEY. 
          I DON'T KNOW WHAT THAT WOULD LOOK LIKE, BUT IT'S A WAY TO TRY TO GET PEOPLE INTO AN AREA. 
          IF YOU HAVE THE DETAILS MAY BE IN SOME OF THE MATERIAL HERE, BUT I'D LIKE TO SEE SOMETHING LIKE THAT TO UNDERSTAND WHAT THAT LOOKS LIKE. 
          WE'LL DO THAT. WE'LL GET YOU SOME IDEAS. THANK YOU. 
          >> GREAT QUESTION. 4.5 IS THE LAST ONE, AND THIS IS A, LAND BANKING OF ANOTHER NAME, ESTABLISH A STRATEGIC PROPERTY ACQUISITION PROGRAM TO SECURE CATALYST SITES FOR QUALITY REDEVELOPMENT. 
          IN AN OPPORTUNITY CITY LIKE SACHSE, LAND BANKING IS NOT THE RIGHT TERM RIGHT? THAT SIGNALS THERE'S BLIGHT AREAS THAT YOU WANT TO REDEVELOP. 
          SACHSE HAS SO MUCH OPPORTUNITY, YOU NEED A STRATEGIC PROPERTY ACQUISITION PROGRAM. 
          THE STEPS THAT WE'RE RECOMMENDING FOR YOU ALL TO THINK ABOUT IS AUTHORIZING THE EDC TO ESTABLISH A PROGRAM STRATEGIC PROPERTY ACQUISITION PROGRAM WITH CLEAR CRITERIA FOR HOW THAT WOULD WORK. 
          DEVELOPING ACQUISITION CRITERIA, PRIORITIZING STRATEGIC QUARTER PROPERTIES, CATALYST SITES, PARCEL ASSEMBLY OPPORTUNITIES, GATEWAY LOCATIONS. 
          ALL OF THESE ARE, THE SHAPING SACHSE HAS SET THE STAGE FOR YOU ALL. 
          YOU REALLY HAVE A GREAT OPPORTUNITY TO MOVE INTO THIS, 10,000 FOOT VIEW OF HOW STRATEGIC ASSEMBLY CAN BE PART OF YOUR ECONOMIC DEVELOPMENT STRATEGY. 
          THIS IS REALLY IMPORTANT, CREATE A PROPERTY ACQUISITION REVIEW COMMITTEE WITH EDC BOARD MEMBER, CITY STAFF, REAL ESTATE EXPERTISE? ANY OTHERS YOU CAN THINK OF THAT WOULD ADD DIVERSITY OF EXPERTISE TO THIS TYPE OF A PROGRAM, AND THAT PROVIDES STRUCTURED DECISION-MAKING AND REDUCES RISK BY HAVING EXPERTS ON THAT TEAM. 
          THEN YOU HAVE TO ALSO ESTABLISH CRITERIA AROUND HOW DO YOU KNOW WHEN IT'S THE RIGHT TIME TO PULL THE TRIGGER ON SOME ACQUISITION? THEN ALSO HOW ARE YOU GOING TO MANAGE THAT PROPERTY IN WHILE YOU HOLD IT AND BEFORE IT BECOMES THE SILVER BULLET FOR YOU IN ONE OF YOUR AREAS. 
          THESE ARE REALLY IMPORTANT STEPS. 
          THEY MAY SEEM OBVIOUS, BUT THEY HAVE TO GO HAND IN HAND WITH CREATING A STRATEGIC PROPERTY ACQUISITION PROGRAM. 
          NEXT SLIDE, WE'RE GOING TO GET INTO, HOW DO YOU KNOW YOU'RE WINNING, MEASURING IMPACT AND SUCCESS. 
          AGAIN, TRACKING MILESTONES. 
          THESE ARE BIG LIFTS FOR YOUR CITY AND FOR STAFF. 
          CREATING A ZONING OVERLAY IS NO SMALL TASK. 
          IT CAN BE DONE, BUT IT'S A LIFT, REVIEWING YOUR FOREIGN PAY BASED CODE IS A LIFT TO REMOVE BARRIERS THAT MIGHT BE HOLDING PEOPLE BACK FROM COMING TO PGBT, OR OLD TOWN AND THE SACHSE ONE WAY CONVERSION. 
          QUITE, FRANKLY, THAT'S PROBABLY THE FIRST ONE YOU COULD GET DONE AND CHECK THE LIST BECAUSE YOU OWN THE PROPERTY, AS LAURA WAS SAYING, IT'S YOUR ASSET. 
          DEVELOP TRACKING NUMBER OF PROJECTS UTILIZING THE OVERLAY DISTRICT, OBVIOUSLY, ONCE IT'S IN PLACE. 
          COUNTING THE NUMBER OF NEW ACTIVATIONS THAT HAPPEN IN OLD TOWN AS YOU START COMPLETING SIDEWALK NETWORKS AND CROSSING TREATMENTS AND MAYBE IMPLEMENTING AN ACTIVATION IN THE MARKET TO MUSEUM MILE. 
          COUNTING THE NUMBER OF HOUSING UNITS IN THE MISSING MIDDLE DEFINITION THAT START TO EMERGE IN YOUR MIXED USE AREAS. 
          PROPERTIES ACQUIRED AND MANAGED, AGAIN, 
          [01:40:02]
JUST KEEPING TRACK OF THE ACTIVITY THAT'S HAPPENING BECAUSE OF YOUR FOCUSED EFFORT AND ECONOMIC DEVELOPMENT, AND THEN PRIVATE INVESTMENT LEVERAGE, CALCULATING THE RATIO OF PRIVATE DEVELOPMENT INVESTMENT TO PUBLIC ACQUISITION COSTS, AND THAT WILL BE REALLY IMPORTANT TO YOUR PROACTIVE LAND ACQUISITION PROGRAM. 
          THEN WE HAVE A FEW CASE STUDIES IN THIS ONE AS WELL. 
          IN THE NEXT SLIDE, GRANBERRY, I THINK IT'S GRANBERRY THAT COMES NEXT. 
          YES. HAS THERE MOMENTS IN TIME TRAIL THAT HAS BEEN SUCCESSFUL FOR THEM, AND THEN YOU HAVE ANY A COMMERCIAL OVERLAY DISTRICT IN BRYAN, TEXAS. 
          THEN THE PARKING, USING ON STREET PARKING AND PUBLIC PARKING AS MEETING PRIVATE DEVELOPMENT PARKING REQUIREMENTS. 
          THERE'S EXAMPLES IN ALBUQUERQUE NEW MEXICO, MEDIUM-SIZED CITY, AND OLYMPIA, WASHINGTON, A SMALLER-SIZED CITY. 
          THERE'S ALSO AUSTIN HAS DONE THIS AND PERHAPS SOME OTHER CITIES IN TEXAS THAT WILL ADD TO THE DECK AS WELL. 
          WITH THAT, THAT CONCLUDES THE DEEP DIVE INTO PLACEMAKING. 
          I THINK I WENT OVER 10 MINUTES, BUT I TRY. 
          >> WE'RE CLOSING IN ON THE END, YOU GUYS. 
          THIS LAST GOAL IS RELATIVELY SHORT, AND WE ARE DOING THE HIGHER DIVE ON THIS. 
          I'LL MOVE THROUGH THIS PRETTY QUICKLY, AND THIS IS THE STORYTELLING. 
          WE'VE TALKED A LOT THIS EVENING ABOUT THE IMPORTANCE OF STORYTELLING. 
          WE WILL DO THE WORK. 
          THIS IS NOT TO SUGGEST THAT WE'LL JUST CREATE A NARRATIVE AND THEN HOPE PEOPLE BUY IT. 
          BUT IT DOES SUGGEST THAT AS YOU ARE FOCUSING AND DOING ALL OF THESE STRATEGIES, HOW YOU TALK ABOUT IT IS IMPORTANT. 
          THERE ARE FOUR STRATEGIES WITHIN GOAL 5. THE FIRST. 
          SORRY. I'M LITERALLY LOOKING AT THE THREE SAYING FOUR. THAT'S HOW LONG? THAT'S HOW YOU KNOW. 
          [LAUGHTER] THERE ARE THREE STRATEGIES WITHIN GOAL 5. 
          THE FIRST IS DEVELOPING A MARKETING PLATFORM THAT POSITIONS SACHSE AS THE COMPLETE COMMUNITY IN NORTH TEXAS. 
          RELATIVELY EASY TO DO, AND THIS WILL INCLUDE WEBSITE, THIS WILL INCLUDE SOCIAL MEDIA, ALL OF THOSE THINGS THAT BECOME PORTALS INTO THE COMMUNITY. 
          NUMBER 2 IS CREATING SECTOR SPECIFIC MARKETING MATERIALS AND TOOLS THAT ARTICULATE SACHSE'S COMPETITIVE ADVANTAGE. 
          AS YOU APPEAL TO THESE VERY SPECIFIC SMALL HANDFUL OF TARGET SECTORS, WE WANT TO CREATE MATERIALS THAT ARE GIVING THEM WHAT THEY WANT. 
          THEN LASTLY, BUILDING RELATIONSHIPS WITH NEIGHBORING CITIES FOR JOINT MARKETING AND SITE SELECTION EFFORTS THAT BENEFIT THE ENTIRE SUBREGION. 
          YOU MIGHT NOT BE ABLE TO GET A BIG SITE SELECTOR TO COME JUST FOR A DAY IN SACHSE, BUT YOU MIGHT BE VERY SUCCESSFUL BY PARTNERING WITH A FEW NEIGHBORING CITIES AND DOING THAT TOGETHER. 
          HOW DO YOU MEASURE IMPACT AND SUCCESS, BRAND AWARENESS AND ENGAGEMENT? THIS IS ALL ABOUT TRACKING DIGITAL METRICS, INCLUDING WEBSITE TRAFFIC, SOCIAL MEDIA, ENGAGEMENT, AND ET CETERA, BUSINESS ATTRACTION, OUTREACH ACTIVITY. 
          THIS AGAIN, EASY TO MEASURE IN TERMS OF SITE SELECTION TOUCH POINTS, TRADE SHOW PARTICIPATION, MARKETING MATERIAL DOWNLOADS, BUSINESS LEADS GENERATED THROUGH SECTOR CAMPAIGNS. 
          LASTLY, CORRIDOR BRAND RECOGNITION, MONITORING MEDIA MENTIONS OF CORRIDOR BRANDS, DEVELOPMENT INQUIRIES BY CORRIDOR AND INVESTOR AND DEVELOPER AWARENESS OF CORRIDOR IDENTITIES AND OPPORTUNITIES. 
          SOME PLACES THAT HAVE DONE A REALLY NICE JOB OF THIS, MESA, ARIZONA REBRANDED FROM PHOENIX'S SUBURB, WHICH IS TERRIBLE, BY THE WAY, I THINK, TO UNEXPECTEDLY COOL. 
          THEY USED A COMPREHENSIVE MARKETING AND GAME PLAN TO DO THAT. 
          RICHARDSON, TEXAS, BUILT THE TELECOM CORRIDOR BRAND INTO A NATIONALLY RECOGNIZED INNOVATION DISTRICT. 
          YOU ALL ARE PROBABLY FAMILIAR WITH THAT. 
          EDMOND, OKLAHOMA TRANSFORMED THE OKLAHOMA CITY BEDROOM COMMUNITY INTO A HIGHLY-BRANDED DESTINATION THROUGH A COMPREHENSIVE MARKETING AND SECTOR STORYTELLING AS WELL. 
          THOSE ARE SOME EXAMPLES THERE. 
          LAST SLIDE, FRIENDS, SACHSE, THIS IS JUST A RECAP. 
          FIVE GOALS. 
          WE'VE TALKED ABOUT THE STRATEGIES WITHIN EACH OF THOSE GOALS. 
          I WILL PAUSE HERE AND REMIND YOU THAT YOU'RE GETTING THE FULL PLAN FROM JARED. 
          WE KNOW YOU'RE GOING TO WANT TO SPEND TIME WITH IT. 
          SUPER EAGER TO HEAR YOUR THOUGHTS, COMMENTS, QUESTIONS. 
          I WILL TURN IT BACK OVER TO THE CHAIR. 
          >> THANK YOU GUYS VERY MUCH. 
          I JUST TRYING TO FIGURE OUT HOW ANIK GOT THE REALLY TECHNICAL PART OF IT. 
          IT SEEMED TO ME AS SHE STARTED THOSE THINGS WERE TECHNICAL. 
          I LOOKED AT JERRY AND SAID, YOU UNDERSTAND THIS? HE SAID, YES, I SAID, THE WED. WE'RE OKAY. 
          >> WE'RE NOT JOKING ON THAT. I KNOW. 
          >> I DO HAVE ONE QUESTION. 
          >> GO AHEAD. 
          >> OR AND ASK. 
          FOR THE FLEX SPACES POSSIBLY CONTROLLED BY THE CITY OR OWNED BY THE CITY, 
          [01:45:06]
FOR SMALL BUSINESSES AND ENTREPRENEURS. 
          COULD YOU GIVE US A MORE DETAILED EXAMPLES ON POSSIBLY WHAT IT MIGHT LOOK LIKE, PACKAGE SAMPLES. 
          LIKE HOW IT MIGHT HAVE WORKED FOR ANOTHER CITY BEFORE. 
          FOR INSTANCE, DO YOU PROVIDE INTERNET IN THE BUILDING, A CERTAIN NUMBER OF FURNITURE OR MEETING ROOMS AND THINGS LIKE THAT. 
          LIKE, WHAT DOES THE PACKAGE LOOK LIKE FOR THE END USER? WHAT DOES THE OFFER? THE ENTREPRENEURS THAT ARE JUST LOOKING FOR A PLACE TO EITHER GET AWAY FROM HOME TO WORK OR HOLD A MEETING? WHAT DOES IT LOOK LIKE FOR THE CITY TO OWN AND OPERATE OR RUN THAT? DOES THAT MAKE SENSE. 
          >> YES. 
          MAYBE THE BEST WAY TO DO THAT IS WE'LL FOLLOW UP, WITH SOME MORE THOROUGH ANSWERS, BUT I'LL JUST GIVE YOU THE BIG PICTURE. 
          IF THE FLEX SPACE IF YOU DECIDE THAT THE HIGHEST AND BEST INVESTMENT WOULD BE FLEX SPACE, THEN YES, YOU HAVE TO MAKE IT SOMETHING THAT I MEAN, YOU'RE TALKING ABOUT ENTREPRENEURS. 
          IT WOULD HAVE IT WOULD HAVE TO HAVE, FLEXIBLE OFFICE SPACE FOR PEOPLE TO COME IN AND SIT AT. 
          IT WOULD HAVE TO HAVE OUTSTANDING INTERNET ACCESS OR NOBODY WILL COME. 
          IT HAS TO HAVE PERHAPS SOME SMALLER PRIVATE MEETING ROOMS WHERE PEOPLE CAN TAKE MEETINGS, MAYBE EVEN A PLACE WHERE PEOPLE CAN BRING A LUNCH AND HAVE A CUP OF COFFEE, THOSE THINGS. 
          IF YOU'RE TALKING ABOUT AN INCUBATOR, WHERE YOU'RE GOING TO INCUBATE SOME OF YOUR ENTREPRENEURIAL BUSINESSES, YOU WILL BE PUTTING TOGETHER. 
          ONE, YOU'RE GOING TO WANT TO DO SOME REALLY GOOD RESEARCH ABOUT THAT BECAUSE YOU WANT TO MAKE SURE THAT YOU ARE PROVIDING THE SERVICES THAT YOUR ENTREPRENEURIAL COMMUNITY CAN USE. 
          FOR EXAMPLE, DO THEY NEED BUSINESS PLANNING SERVICES? DO THEY NEED ACCOUNTING SERVICES? DO THEY NEED SOME LEGAL SERVICES? WHAT WE FOUND OVER TIME IN THE INCUBATORS THAT WE'VE WORKED WITH AROUND THE COUNTRY, YOU'LL EVOLVE THIS. 
          YOU MIGHT LINE UP A GROUP OF MENTORS THAT CAN PROVIDE FREE LEGAL SERVICES, FREE ACCOUNTING SERVICES, SOMETHING LIKE THAT. 
          YOU'LL KNOW BY HOW OFTEN THOSE SERVICES ARE USED OR REQUESTED? WHETHER OR NOT THOSE ARE THE HIGH VALUE SERVICES TO PROVIDE AN INCUBATOR. 
          BY THE WAY, AN ACCELERATOR IS DIFFERENT THAN AN INCUBATOR. 
          THOSE ARE FOR EXISTING ENTREPRENEURIAL BUSINESSES THAT ARE LOOKING FOR THEIR NEXT BOOST. 
          THE SERVICES THAT THE SERVICES IN THE PHYSICAL SPACE MUST ALIGN WITH WHAT IT IS THAT YOU ARE TRYING TO SUPPORT, AND WHAT YOU WOULD DO FOR AN INCUBATOR WITH YOUR EARLY STAGE INNOVATORS VERSUS WHAT YOU WOULD DO FOR CO-WORKING SPACE. 
          YOU WOULD DESIGN THOSE PROGRAMMATICALLY DIFFERENTLY. THAT MAKES SENSE? 
          >> YES. 
          >> I DO HAVE ONE QUESTION AS WELL. 
          I JUST MAYBE A CLARIFYING POINT. 
          ANIK WENT THROUGH TALKING SPECIFICALLY ON FIFTH STREET, AN OLD TOWN, KIND OF, YOU KNOW, CONNECTED TO THE FARMERS MARKET TYPE OF A DESTINATION. 
          WAS THAT A RECOMMENDATION OR AN ALTERNATIVE? BECAUSE I KNOW ALSO FIFTH STREET, WE'VE TALKED ABOUT, OR AT LEAST I HEARD IT BEING TALKED ABOUT BEING USED AS A PLACE WHERE YOU COULD BUILD FLEX SPACE FOR BUSINESSES AS WELL AS, OF COURSE, HAVING RESTAURANTS AND THINGS. 
          I'M JUST TRYING TO WERE YOU RECOMMENDING THAT THING OR WAS THAT AN OPPORTUNITY WHERE YOU'RE SAYING, HEY, YOU GUYS HAVE THE CHOICE OF WHAT YOU CAN DO A FIFTH STREET? 
          >> I THINK IT'S BOTH. YOU CAN DO BOTH. 
          I THINK YOU WANT TO ATTRACT THE RESTAURANTS AND YOU WANT TO DO FLEX SPACE. 
          THEN YOU WANT TO HAVE IT'S MORE OF A PROGRAM OR AN ACTIVATION WHERE YOU CAN PROMOTE THIS MARKET TO MUSEUM MILE, WHICH THEN JUST CREATES MORE CUSTOMERS FOR THE RESTAURANTS THAT ARE IN AND MORE REASON FOR PEOPLE TO BE IN THE FLEX SPACE. 
          DOES THAT MAKE SENSE? IT'S BOTH TOGETHER. 
          YOU DON'T HAVE TO MAKE A CHOICE IN THIS SITUATION. 
          IT'S THE STREETS CAN ACT AS THE MUSEUM MILE AT THE SAME TIME THAT YOU'RE DOING ALL THE OTHER THINGS. 
          >> THANKS. I'LL BE INTERESTING TO SEE HOW THAT WOULD BUILD OUT. 
          [OVERLAPPING] 
          >> THAT'S ONE OF OUR HARDEST THINGS TRYING TO FIGURE OUT. 
          THIS WILL HELP GIVE US SOME GUIDANCE FOR IT FOR SURE. 
          I LIKE THE COMPLETE COMMUNITY IDEA. 
          JERRY, WE'VE GOT SACHSE YOURSELF HERE THING AND BUILDING ON THAT. 
          I THINK THERE'S A STORY THAT CAN BE TOLD THERE, SO I DO APPRECIATE THE WAY THAT YOU PUT THAT TOGETHER. 
          I WROTE DOWN CLOSE, CONNECTED, CENTERED. 
          THAT'S A VERY GOOD WAY TO SEE IT. 
          NOW WE'VE GOT TO USE THESE GOALS AND THE OBJECTIVES TO PUT IT TO WORK. 
          I APPRECIATE THE WAY THAT WAS ORGANIZED. 
          THAT REALLY HELPED A LOT. 
          >> GOOD. WELL, ONE THING TO REMEMBER IS THIS IS A FIVE YEAR PLAN. 
          [01:50:02]
THIS IS NOT JARED'S. 
          THIS IS NOT HIS QUARTERLY WORK PLAN. 
          [LAUGHTER] 
          >> IT'S NOT ALL DONE BY THE END OF 26. I MEAN, COME ON. 
          >> ONE OF THE THINGS THAT WE'LL DO IS, WE HELP THINK ABOUT WHAT IS THE YEAR ONE WORK? WHAT IS THE YEAR TWO WORK? THOSE BECOME THE BASIS OF WORK PLANS. 
          >> GOOD. THAT'LL HELP BECAUSE IT ONE KEEPS ON TRACK, BUT ALSO OBVIOUSLY BECAUSE COUNCIL IS GOING TO SEE THIS HERE IN A COUPLE OF WEEKS, AND I THINK AT THAT POINT FOR US AND COUNCIL, IT MAY NEED TO BE JUST A JOINT MEETING THEN TO SAY, NOW WE'VE ALL SEEN THIS NOW MAKE SURE WE'RE ON THE SAME PAGE AS TO WHERE WE GO FROM HERE. 
          I THINK THAT WOULD BE ONE OF OUR NEXT STEPS AFTER COUNCIL SEASON. 
          >> I JUST WANTED TO SAY THAT I CAN TELL THE THINGS THAT I'VE HEARD FROM THIS PLAN, HOW MUCH YOU HAVE TALKED TO PEOPLE IN THIS COMMUNITY, BECAUSE OF HOW TIGHTLY IT TIES TO EITHER THE THINGS THAT I KNOW I TALKED TO YOU ABOUT IN AN INTERVIEW OR THAT I KNOW OTHER COUNCIL MEMBERS HAVE TOLD ME OR THAT COMMUNITY MEMBERS HAVE SAID, AND THAT IT'S BECOME VERY CLEAR AS WE'VE GONE THROUGH THIS THAT IT'S VERY TIGHTLY TAPPED IN TO WHAT THE PEOPLE THAT LIVE HERE ARE ASKING FOR. 
          MAYBE THEY WEREN'T ARTICULATING IT QUITE ALWAYS THE SAME WAY. 
          BUT I REALLY APPRECIATE THAT WE'VE GOT SOME ACTIONABLE WAYS TO MAYBE GET THE THINGS OR DO THE THINGS THAT FOLKS ARE ASKING FOR. 
          I THINK THAT'S WHAT WE'VE BEEN MISSING FOR QUITE A WHILE IS WE ALL HAVE AN IDEA OF WHAT OR THE BIG PICTURE, BUT HAVE NO IDEA HOW TO GET THERE. 
          HAVING A PLAN MAKES ME, LIKE, LET'S GO. 
          LET'S DO SOME ZONING CHANGES. 
          [LAUGHTER] 
          >> THAT'S GREAT. THANK YOU. 
          >> NO, I DO APPRECIATE. 
          IT GIVES US A REALLY GOOD MAP TO RUN WITH, AND THIS IS A REALLY GOOD START FOR US TO FIGURE THIS OUT. 
          SO LOOK FORWARD TO MOVING IT FORWARD, TOO. 
          >> GREAT. 
          >> THANK YOU. 
          >> THANK YOU GUYS. 
          >> THANK YOU GUYS VERY MUCH. ANY OTHER COMMENTS OR QUESTIONS. 
          [BACKGROUND] WE'LL LET YOU GUYS GO. 
          WE APPRECIATE IT. STEVEN, I THINK YOU'RE EAST COAST RIGHT NOW, IS THAT WHAT YOU SAID YOU'RE UP IN THE EAST? 
          >> I AM. I JUST GOT TO WESTERN MASS TODAY. 
          I FLEW FROM AUSTIN TODAY. 
          IT'S BEEN A LONG DAY. 
          BUT I'M GLAD WE GOT TO DO THIS WITH YOU. 
          >> GET SOME REST. THANK YOU GUYS VERY MUCH. 
          WE APPRECIATE, AND AS WE TALK ABOUT IT MORE, NO OTHER QUESTIONS WILL COME UP AND I LOOK FORWARD TO YOU GUYS WORK WITH JARED AND GENE AND SO FORTH. THAT'LL BE GREAT. 
          >> THANK YOU SO MUCH. 
          >> THANK YOU GUYS. 
          >> THANK YOU SO MUCH. BYE BYE. 
          >> WELL, THERE'S A LOT TO DIGEST. 
          WE WILL OVER OUR COMING MEETINGS. 
          JERMAINE'S LIKE, WAIT A MINUTE. DID I COME AT THE RIGHT TIME FOR THIS? [LAUGHTER] 
          >> [BACKGROUND] THIS IS GOOD. WE'RE GOING TO MOVE DENISE. 
          [2. Receive any reports and presentations by the Sachse Economic Development Corporation President, Board Members, Executive Director, and staff regarding items of community interest; special events; announcements and activities; office, industrial, commercial, or retail business retention; and marketing projects.]
ARE YOU READY BECAUSE D.2 IS PARTLY YOU, SO WE'RE MOVE TO THE DISCUSSION ITEM D.2, RECEIVING REPORTS OR PRESENTATIONS BY THE SACHSE ECONOMIC DEVELOPMENT CORPORATION PRESIDENT, BOARD MEMBERS, EXECUTIVE DIRECTOR, AND STAFF REGARDING ITEMS OF COMMUNITY INTEREST, SPECIAL EVENTS, ANNOUNCEMENTS, AND ACTIVITIES, OFFICE INDUSTRIAL COMMERCIAL, RETAIL, BUSINESS RE10TION, AND MARKETING PROJECTS. 
          I'LL START FIRST TO WELCOME JERMAINE MCDANIEL, TO OUR BOARD. 
          I WANT TO USE A QUICK MINUTE. 
          [APPLAUSE] I KNOW WE'RE GETTING THIS. THIS IS GREAT. 
          EACH ONE OF YOU, JUST TAKE A QUICK MINUTE TO INTRODUCE YOURSELF, I'LL START AND GIVE YOU A CHANCE TO THINK ABOUT WHAT IT IS, YOU'RE GOING TO TELL, JERMAINE, JUST TO INTRODUCE YOURSELF TO HIM, SO HE KNOWS WHO WE ARE AND WHO HE GOT HIMSELF INVOLVED WITH HERE. 
          AGAIN, I'M SCOTT MCMURDIE. 
          I WAS RAISED IN SACHSE LEFT FOR A LITTLE WHILE, CAME BACK. 
          I'VE GOT FOUR KIDS, AND I AM A PARTNER IN A BOUTIQUE RETIREMENT PLANNING AND WEALTH MANAGEMENT FIRM. 
          OUR OFFICE IS IN RICHARDSON, BUT SACHSE IS HOME AND IT HAS BEEN FOR 30 PLUS YEARS IN MY LIFE, SO THAT'S ME. 
          WE'LL GO HERE. CHRIS, WHAT YOU GOING NEXT? 
          >> SECOND UP. I'M KRISLEIGH HOERMANN. 
          I LIVE ON THE WEST SIDE OF SACHSE. 
          I HAVE A BACKGROUND IN MARKETING COMMUNICATIONS. 
          I WORK FOR A LARGE NON PROFIT IN THE US, NOT BASED HERE, SADLY. 
          BUT I AM NEWER TO THE EDC BOARD. 
          IT'S BEEN LESS THAN A YEAR. 
          LIKE WHAT SIX MONTHS MAYBE EIGHT MONTHS? 
          >> SIX MONTHS OR SOMETHING 
          >> SOMEWHERE AROUND THERE. I'M A LITTLE BIT NEWER. 
          BUT YEAH, SUPER EXCITED TO BE HERE. 
          WE'VE LIVED IN SACHSE FOR ABOUT 10 YEARS. 
          JUST SEEING THE GROWTH IN THE LAST 10 YEARS EVEN IS WILD, I LIVED IN WILEY A LITTLE BIT WHEN I WAS GROWING UP AS YOUNG TODD, 
          [01:55:03]
AND THIS WAS, LIKE, THE PLACE YOU PASSED THROUGH, RIGHT? AND SO NOW OUR DESTINATION AND BECOMING ONE MORE EVERY DAY, SO IT'S REALLY EXCITING TO BE A PART OF IT. 
          >> THANK YOU. 
          >> AWESOME. ALAN BELL, I'VE BEEN LIVING IN SACHSE FOR ABOUT 12, ALMOST 13 YEARS. 
          >> JUST STARTED MY SECOND TWO YEAR TERM ON THE EDC BOARD TODAY. 
          I'VE BEEN HERE TWO YEARS ON THIS. 
          I'VE GOT, MY WIFE IS A ELEMENTARY TEACHER IN GARLAND ISD. 
          MY KIDS HAVE GROWN UP ALL FROM KINDERGAR10 ALL THE WAY THROUGH HIGH SCHOOL IN GARLAND ISD, AND THEY'RE BOTH GRADUATED NOW. 
          I AM THE DIRECTOR OF PURCHASING AT LAKE POINT CHURCH. 
          >> AWESOME. 
          >> HI AND WELCOME. I'M CHRISTOPHER DECKER. 
          I'M PROBABLY THE NEWEST ONE TO SACHSE. 
          I'VE ONLY BEEN HERE A COUPLE OF YEARS. 
          GOSH, TIME FLIES WHEN YOU'RE HAVING FUN. 
          I DO LOVE THIS CITY. 
          ABOUT THE SAME AMOUNT OF TIME AS I'VE BEEN HERE ON THE BOARD. 
          I WORK AS A CONSULTANT FOR A CONSULTING FIRM IN FINANCIAL CRIME INVESTIGATIONS. 
          THAT'S ABOUT ME. WELCOME. 
          >> AWESOME. 
          >> ASHLEY YOU ARE UP 
          >> ASHLEY HOLLEY, BEEN IN SACHSE FOR ABOUT SIX YEARS NOW, BUT I'VE BEEN IN THIS AREA MY WHOLE LIFE, SO I'VE LIVED IN COLLIN COUNTY FOR 40 YEARS NOW. 
          I HAVE TWO LITTLE BOYS, AGES FIVE AND EIGHT, SO MY LIFE IS NUTS. 
          IT'S A MIRACLE THAT I MAKE IT HERE ONCE A MONTH. 
          [LAUGHTER] I'M HAPPY TO BE HERE. 
          I WORK IN CORPORATE COMMUNICATIONS AT TEXAS INSTRUMENTS. 
          >> ALL RIGHT, CHINELO NWANZE. 
          I HAVE LIVED IN SACHSE NOW FOR FOUR YEARS. 
          ACTUALLY, WHAT'S BETWEEN SACHSE AND FLOWER MOUND. 
          I CHOSE SACHSE FOR THE SMALL TOWN FIELD. 
          YES. I HAVE. 
          PEOPLE ASK US HOW PEOPLE ACCESS. 
          WELL, I GREW UP IN IRVIN. 
          BUT WHEN WE CAME TO SACHSE, WE FELL IN LOVE. 
          LIKE ME AND MY HUSBAND WERE JUST LIKE, OH, MY GOSH, THIS IS WHERE WE'RE MEANT TO LIVE. 
          THEN THE CRAZIEST THING WE PUT AN OFFER ON THE ONLY HOUSE WE SAW. 
          SHE STEPPED IT RIGHT AWAY. 
          SHE TOOK IT OFF MARKET, AND WE'VE BEEN ON CERTEDRIVE NOW FOR FOUR YEARS. 
          I'M ALSO ON THE WOODBRIDGE SIDE. 
          I HAVE TWO BOYS, SEVEN AND ALMOST FIVE ON TUESDAY, AND WE'VE BEEN COUNTING DOWN FOR TWO MONTHS. 
          HIS FIFTH BIRTHDAY. 
          [BACKGROUND] YES. 
          I TOLD HIS KINDERGAR10 TEACHER, I AM SORRY, BUT REMEMBER THE FIRST. 
          NOW, HERE'S THE SECOND. 
          BUT NOW HE'S GOOD. 
          I'VE BEEN ON THE BOARD SINCE '22 AND HONESTLY LOVE BEING ON THE BOARD AND EVERYTHING WE'RE DOING IN SACHSE. 
          I WORK IN FINANCE. 
          HONESTLY, MY WHOLE LIFE. 
          I TRIED TO ESCAPE, AND THEY PULLED ME BACK IN. 
          BUT JUST A STRATEGIC INITIATIVES, JUST RECENTLY STARTED WORKING FOR TEXAS COMPANY VERSUS NEW JERSEY, SO BY YOU. 
          >> AWESOME. JAMIE, YOUR TURN. 
          >> ALL RIGHT. WOW, THANK YOU GUYS FOR THE WARM WELCOME. 
          I'M ORIGINALLY FROM LEAVENWORTH, KANSAS. 
          GREW UP THERE 18 YEARS, JOINED THE AIR FORCE, SO I'M AN AIR FORCE VETERAN AS WELL. 
          THAT'S WHERE I MET MY WIFE, WHO I'VE NOW BEEN MARRIED TO FOR 25 YEARS. 
          THAT WAS IN ALBUQUERQUE NEW MEXICO. BY THE WAY I WAS STATIONED THERE. 
          SPEND SOME TIME IN ALBUQUERQUE NEW MEXICO, AND THEN SAN ANTONIO, WE MOVED FROM THERE TO SAN ANTONIO. 
          THEN IN 2009, WE MOVED TO SACHSE, SO WE'VE BEEN HERE SINCE 2009, AND OF COURSE, I'VE SEEN THE GROWTH, LIKE YOU MENTIONED, ESPECIALLY SINCE THEN. 
          BEEN SERVING IN COMMUNITY, PART OF IT EVERY OTHER WEEKEND, SERVE IN THE PRISON SYSTEM. 
          OUR CHURCH HAS A PRISON MINISTER, SO WE GO IN THERE EVERY SATURDAY AND FRIDAY FOR ABOUT 10 YEARS OR SO I'VE BEEN ON THE PARKS AND RECREATION BOARD. 
          I WAS ON THE PARKS AND RECREATION BOARD. 
          I SERVED AS A PRESIDENT ON THAT BOARD. 
          THEN ABOUT FOUR YEARS AFTER THAT, SO SIX YEARS WE STARTED THE MDD BOARD, WHICH IS VERY SIMILAR TO EDC, WHERE YOU HAVE A QUARTER CENT TAX REVENUE THAT WE USE TO, OF COURSE, DISTRIBUTE AND ENHANCE OUR PARKS. 
          IF THE LAST FIVE YEARS, IF YOU'VE SEEN OUR PARKS, THE BOOM THERE AND THE TREMENDOUS GROWTH THERE, THAT'S ON THE ACCOUNT OF THE ALIGNMENT BETWEEN PARKS AND REX AND THE MDD BOARD, WHICH I FORMERLY SERVED AS THE PRESIDENT ON THE MDD BOARD. 
          I GOT SOME EXPERIENCE BEING ON THE BOARD, I'VE STAYED IN SACHSE NOW FOR 10 PLUS YEARS, SO ENJOY THAT. 
          I CURRENTLY WORK AT WELL, 
          [02:00:02]
I SPENT MOST OF MY CAREER AFTER GETTING OUT OF THE AIR FORCE 20 YEARS AGO, ON THE TECH AND DIGITAL SIDE OF BANKING, SO I WORKED FOR VARIOUS BANKS AS A PRODUCT MANAGER, USAA, BBVA, CHASE CAPITAL ONE, SO I WORKED FOR THOSE BANKS ON THE DIGITAL SIDE, ONLINE BANKING AND MOBILE BANKING. 
          NOW I CURRENTLY WORK AT USAA AS A DIRECTOR OF PRODUCT. 
          IF ANYBODY HAS A USAA ACCOUNT AND U ZELLE, YOU DO? 
          >> IT'S YOUR FAULT. [LAUGHTER] 
          >> WELL, IT DEPENDS. NOW. [BACKGROUND] 
          >> NOW WE HAVE OUR CONNECTIONS. 
          >> NOW YOU HAVE A CONNECTION, SO YES. 
          FOR YOU U ZELLE, I'M DIRECTOR OF PRODUCT OVER ZELLE. 
          THERE'S SOME ENGINEERING TEAMS AND PRODUCT TEAMS THAT I HAVE THAT ENSURE THAT THAT EXPERIENCE GOES WELL FOR YOU AND MYSELF, BECAUSE I'VE ALSO MET A USAA. 
          >> ME AND USAA GET ALONG WELL. 
          >> LIKE I SAID, I'M EXCITED TO BE HERE. 
          YOU KNOW, AS A PRODUCT GUY, WE INNOVATE DATA. 
          BIG AND KPIS AND THINGS LIKE THAT. 
          YOU SAW THAT THERE. 
          STRATEGIC THINKING, SO I'M HOPING THAT I CAN TAKE SOME OF THAT AND ADD VALUE TO THIS BOARD, BUT EXCITED TO BE HERE AND LOOKING FORWARD TO OUR MAKING DECISIONS. 
          >> MITCHEL, YOU WANT INTRODUCE YOURSELF FOR QUICK. 
          [LAUGHTER] [OVERLAPPING] WAIT, DOES HE KNOW YOU VERY WELL. 
          IN THAT CASE. FINE. 
          >> I JUST WANTED TO SAY, WELCOME JERMAINE TO THE BOARD, AND EDC I'VE BEEN ON COUNCIL SINCE 2018, TRYING TO MAKE EDC MORE EFFECTIVE EVERY BIT OF POLITICAL CAPITAL [LAUGHTER]. 
          WHERE WE ARE NOW AND THE OPPORTUNITY THAT WE HAVE NOW TO MAKE SOME BIG DIFFERENCES IN THE CITY, WE'RE RIGHT THERE AT THE THRESHOLD, AND THE FACT THAT WE'RE WORKING TOGETHER AND THAT WE'VE GOT GOOD PEOPLE AND GOOD IDEAS AND WE CAN GET CRACKED DO SEE THIS FORWARD IN A WAY THAT ACTUALLY MAKES A DIFFERENCE TO THE FOLKS WHO LIVE IN THIS TOWN, BUT THEY GET A BETTER PLACE TO LIVE AND WE CAN DIVERSIFY THE TAX BASE. 
          YOU WERE PRETTY MUCH UNANIMOUS PICK. 
          >> THAT'S AWESOME. WELL, WELCOME. 
          WE'RE GLAD TO HAVE YOU. ALL RIGHT, DENISE, YOU'RE UP. 
          >> I WANT TO JUMP RIGHT IN. 
          CITY OFFICES WILL BE CLOSED NOVEMBER 24TH THROUGH THE 25TH FOR THANKSGIVING. 
          SMALL BUSINESS SATURDAY IS COMING UP ON NOVEMBER 29TH. 
          THE NEXT SACHSE FARMERS' MARKET IS DECEMBER 13TH. 
          THE NEXT EDC BOARD MEETING IS DECEMBER 18TH. 
          THEN I ALSO JUST WANT TO SHARE A FEW HIGHLIGHTS WITH YOU GUYS OF MY WEEK. 
          ONE, ON MONDAY, I HAD A BUSINESS VISIT WITH VILLAGE GREEN MEMORY CARE COMMUNITY ON RANCH ROAD, AND THEN TUESDAY, I MADE A SOCIAL MEDIA POST FOR THEM. 
          THEN WEDNESDAY, I GOT AN EMAIL FROM THEIR COMMUNITY MANAGER SAYING THAT SHE GOT TWO CALLS FROM PEOPLE INQUIRING ABOUT SWEETS. 
          THAT WAS A REALLY NICE EMAIL BECAUSE. 
          >> SEE THAT'S WORKING. THAT'S GOOD. 
          >> IT WAS GREAT, AND THEN TODAY, JARED AND LOGAN THATCHER, THE ASSISTANT TO THE CITY MANAGER, SPOKE AT CAREER DAY AT PINNACLE MONTESSORI, AND IT WAS SUPER CUTE TO SEE THE KIDS ASK QUESTIONS, AND THEY LOVED SACHSE FAIR WAS THERE, SO THE FIRE TRUCK WAS A BIT KIT. THAT WAS. 
          >> THEY'RE ALWAYS FAVOR FAVORITE. 
          >> I WAS QUICKLY OVERSHADOWED. [OVERLAPPING] 
          >> YES. 
          >> THAT'S WHAT DIG WILL FOUND OUT, CAPITAL ONE GUY. YOU'RE GOOD. 
          YOU'RE A GOOD COMPANY.[LAUGHTER] 
          >> THAT'S AWESOME. 
          >> THAT'S IT FOR ME. 
          >> WONDERFUL. WELL, THANK YOU VERY MUCH. 
          DOES DECEMBER 18TH, THAT STILL WORK I MEAN, IT'S RIGHT BEFORE THE HOLIDAYS. 
          IS THAT FORM SCHEDULES THAT STILL WORK OKAY FOR BOARD MEETING? YOU'RE OUT? OKAY. THAT'S ALL RIGHT. 
          >> I'M OUT TOO 
          >> YOU'RE OUT TOO. OKAY. 
          >> [BACKGROUND]. 
          >> COLLEGE GRADUATION. ALL RIGHT. 
          WE'LL LET YOU MISS FOR THAT ONE. 
          >> I CAN SEND OUT A NOTE. 
          >> WE'LL SEND OUT TO MAKE SURE. WELL TO ITEM E EXECUTIVE SESSION, 
          [1. The Sachse Economic Development Corporation shall convene into Executive Session pursuant to Texas Government Code Section §551.087 Economic Development Deliberations: Update regarding Project Yellow Jacket.]
E1 EXACT ECONOMIC DEVELOPMENT CORPORATION SHALL CONVENE TO EXECUTIVE SESSION PURSUANT TO TEXAS GOVERNMENT CODE SECTION 551.087, ECONOMIC DEVELOPMENT DELIBERATIONS UPDATE REGARDING PROJECT YELLOW JACKET. 
          WE'LL ADJOURN AT 8:08 PM TO EXECUTIVE SESSION. 
          WE WILL RECONVENE OUR MEETING AT 8:30 PM AND MOVE TO ITEM F ADJOURNMENT, AND WE WILL ADJOURN AT 8:30 PM. 
          THANKS ALL, VERY MUCH, HAS BEEN A LONG MEETING BUT VERY PRODUCTIVE, VERY HELPFUL. 
          THANK YOU ALL. HAVE A GREAT EVENING AND WEEKEND. HAPPY, THANKS GIVING.
* This transcript was compiled from uncorrected Closed Captioning.