WANT TO WELCOME EVERYONE OUT TO THE SACHSE CITY COUNCIL MEETING.
[A. Meeting Opening]
[00:00:03]
TODAY IS MONDAY, FEBRUARY 16TH, OTHERWISE KNOWN AS PRESIDENT'S DAY.THE TIME MS. GRANGER. 6:30 P.M. IT IS 6:30 P.M.
WE ARE CALLED TO ORDER. NEXT ITEM ON THE AGENDA IS ITEM A2, INVOCATION AND PLEDGE OF ALLEGIANCE.
I'VE ASKED MISS HOWARTH TO OFFER THE INVOCATION AND MR. MILLSAP TO LEAD THE PLEDGES. IF YOU WILL PLEASE RISE. OUR KIND AND GRACIOUS HEAVENLY FATHER, WE'RE GRATEFUL TO BE GATHERED HERE TO DO THE BUSINESS OF SACHSE.
PLEASE BLESS OUR COMMUNITY AND OUR FIRST RESPONDERS TO BE SAFE AND PROTECTED.
NAME OF JESUS CHRIST, AMEN. I PLEDGE ALLEGIANCE TO THE FLAG OF THE UNITED STATES OF AMERICA AND TO THE REPUBLIC FOR WHICH IT STANDS. ONE NATION UNDER GOD, INDIVISIBLE, WITH LIBERTY AND JUSTICE FOR ALL.
TEXAS FLAG. HONOR THE TEXAS FLAG. I PLEDGE ALLEGIANCE TO THEE.
TEXAS. ONE STATE UNDER GOD, ONE AND INDIVISIBLE.
THANK YOU. MAY BE SEATED. NEXT ITEM ON THE AGENDA IS ITEM B, RECOGNITION.
[B. Recognition]
ITEM 1. PRESENT A PROCLAMATION RECOGNIZING GOVERNMENT COMMUNICATORS DAY IN SACHSE.I WOULD INVITE MISS ESTHER WEAVER TO COME ON DOWN FRONT.
THAT'S THE ONE THING I THOUGHT ABOUT. OKAY, WHO'S GOING TO TAKE THE PICTURE? SO IF YOU DON'T KNOW WHO THIS IS, THIS IS MISS ESTHER WEAVER. SHE IS OUR COMMUNICATIONS STRATEGIST.
AND IT'S THERE'S NO GOOD WAY TO SAY THIS, TO GIVE HER AS MUCH CREDIT AS I WANT TO, BECAUSE THERE'S NO WORDS THAT WOULD SAY HOW MUCH CREDIT SHE DESERVES AND WHAT SHE'S DONE FOR THIS CITY SINCE SHE'S BEEN HERE. SHE HAS TAKEN OUR COMMUNICATIONS TO ANOTHER LEVEL.
AND I REALLY APPRECIATE THAT. I ALWAYS LIKE TO SAY THAT SOMEONE'S GOING TO TELL YOUR STORY.
IT'S EITHER YOU OR SOMEBODY ELSE. AND I LIKE THE FACT THAT SHE TELLS OUR STORY VERY WELL.
WHEREAS THE ROLE OF GOVERNMENT COMMUNICATION PROFESSIONALS IS TO INFORM, EDUCATE AND ENGAGE THEIR COMMUNITIES, WHEREAS ROBUST COMMUNICATION AND GOVERNMENT CREATES TRUST AND INSPIRES RESIDENTS TO TAKE ACTION AND BE INVOLVED. WHEREAS GOVERNMENT COMMUNICATORS CREATE RELATIONSHIPS AND CALLS TO ACTION. BUILD AWARENESS AND UNDERSTANDING THROUGH STORYTELLING.
AND WHEREAS IT IS ESSENTIAL TO HAVE STRONG COMMUNICATION IN GOVERNMENT BECAUSE IT IS A FOUNDATIONAL, FOUNDATIONAL ELEMENT OF LIVING IN A DEMOCRACY WHERE CITIZENS HAVE THE FREEDOM TO MAKE THEIR VOICE HEARD. WHEREAS THE CITY OF SACHSE IS PROUD AND HAS DEEP GRATITUDE AND RECOGNITION FOR GOVERNMENT, GOVERNMENT, COMMUNICATORS PROFESSIONALISM, DEDICATION, HARD WORK, COMMITMENT, ENTHUSIASM AND SACRIFICE.
NOW, THEREFORE, I, JEFF BICKERSTAFF, MAYOR OF THE CITY OF SACHSE, DO HEREBY PROCLAIM FEBRUARY 20TH, 2026 AS GOVERNMENT COMMUNICATORS DAY IN SACHSE AND ENCOURAGE ALL RESIDENTS TO THANK OUR COMMUNICATIONS PROFESSIONALS WHO HAVE DEDICATED THEIR CAREERS TO ENSURE SACHSE HAS A HAS AN EFFECTIVE, IMPACTFUL AND SUCCESSFUL COMMUNICATION STRATEGIES THAT RESONATE AND THAT ARE RELEVANT.
THANK YOU. ESTHER. [APPLAUSE] ALL RIGHT. NEXT ITEM ON THE AGENDA IS ITEM C.
[C. Public Comment]
PUBLIC COMMENT. THE PUBLIC IS INVITED TO ADDRESS COUNCIL REGARDING ANY TOPIC NOT ALREADY ON THE AGENDA FOR ACTION.PUBLIC HEARING COMMENTS REGARDING THE CONSENT AGENDA OR ANY DISCUSSION. ONLY ITEMS ON THE AGENDA MAY BE ADDRESSED DURING THIS PUBLIC COMMENT SECTION. THE TIME LIMIT IS 3 MINUTES PER SPEAKER. A PUBLIC COMMENT CARD SHALL BE PRESENTED TO THE CITY SECRETARY PRIOR TO THE MEETING. ACCORDING TO THE TEXAS OPEN MEETINGS ACT, COUNCIL IS PROHIBITED FROM DISCUSSING ANY ITEM NOT POSTED ON THE AGENDA, BUT MAY TAKE COMMENTS UNDER ADVISEMENT. I HAVE A COUPLE CARDS. MARTY.
MARTY ELBOW 5511 OAK RIDGE CIRCLE SACHSE, TEXAS.
TOP OF THE HILL. JUST TO MAKE SURE THERE'S CLARIFICATION, HERE I AM, MR. [INAUDIBLE]. JEFF FELT THE NEED TO SAY IT ABOUT 500 TIMES.
COUPLE WEEKS BACK. SO I JUST WANT TO MAKE SURE THAT IS CLEAR.
[00:05:05]
HIGH RIDGE VALLEY IS A VERY SIMPLE QUESTION. HOW ARE YOU INCORPORATING THE SPEED BUMPS INTO THE ALLEY REDO.AND Y'ALL JUMPED UP HERE AND MR. BICKERSTAFF REPEATED IT THAT THERE AREN'T ANY.
THERE'S 0 OR MOST ONE. GOT AN EMAIL FROM MISS NASH SAID SAME THING AND IT'S ALL A LIE.
I REPEATEDLY ASKED FOR WHAT WERE THE LIMITS OF THE PROJECT, AND I GOT EMAILS BACK THAT SAID WE DON'T KNOW, THE INSPECTOR KNOWS, THE CONTRACTOR KNOWS, BUT PEOPLE IN THE PUBLIC DON'T HAVE THE RIGHT TO KNOW.
HAVE ANY OF Y'ALL DRIVEN THE ALLEY? THERE ARE NO SPEED BUMPS ON THAT ALLEY.
SO IF IT IS MRS NASH CONTENTION THAT AT THE MOST OF THE PROJECT THERE WAS ONLY 0 OR 1, THEN IT'S TIME TO START PUTTING HANDS ON BIBLES BECAUSE THAT IS AN OUTRIGHT LIE, PURE AND SIMPLE, QUICK AND EASY.
AND WHY YOU DECIDE YOU HAVE TO LIE ABOUT SOMETHING LIKE THAT IS JUST BEYOND MY IMAGINATION.
IT WAS A SIMPLE QUESTION AND YOU CAN'T OWN IT.
AND IS THAT ACCOUNTABILITY? I GUESS IN SACHSE IT IS BECAUSE YOU CAN'T ANSWER A QUESTION.
IS IT A LIE? YEAH, I THINK IT IS. IS IT INCOMPETENCE? PROBABLY. BUT THAT HAPPENS A LOT AROUND HERE.
SERVICE CENTER. YOU HAD A DISPLAY ABOUT IT NOT TOO LONG AGO.
MY FAVORITE COUNCILMAN MR. PRESTENBERG ASKED A SIMPLE QUESTION.
YOU SPENT $187,000 FOR FENCING AROUND THE WATER TANKS.
ARE YOU DOING ANYTHING LIKE THAT HERE? AND THE ANSWER WAS NO, WE'RE NOT DOING ANYTHING LIKE THAT.
IT'S KIND OF FUNNY. CALL MISS NASH. YOU GOT THE ENGINEER'S ESTIMATE OF $467,000 TO RUN A WALL DOWN ONE SIDE OF THE PROJECT. VERY SIMPLE QUESTION FROM A COUNCILMAN, AND YOU CAN'T GET A STRAIGHT ANSWER.
I GUESS THAT'S ACCOUNTABILITY IN THE CITY OF SACHSE.
YOU WANT TO BRAG ABOUT THE FACT THAT MISS NASH GOT A RAISE? GOOD. YOU GAVE $31,000, $41,000 TO THE EDC DIRECTOR, AND NOBODY CAN TELL ME WHAT THEY DO.
HOW MANY TIMES HAVE I ASKED YOU? TIME'S UP. THANK YOU.
SEE YOU NEXT WEEK. THANK YOU, MR. [INAUDIBLE].
NEXT CARD I HAVE IS JANE REED.
GOOD AFTERNOON. OR GOOD EVENING? IT IS EVENING.
YES. NO, I JUST HAD A A QUICK A COUPLE QUICK QUESTIONS.
I'M SORRY, MR. REED, IF YOU JUST STATE YOUR NAME AND CITY OF RESIDENCE. OH, JANE REED, SACHSE.
TEXAS. THANK YOU. SORRY. ON ITEM F TONIGHT ON THE AGENDA, IT'S GOING TO BE TALKING ABOUT A CITY OF SACHSE COMMUNITY LOGO. I KNOW THE PRESENTATION HAS NOT BEEN GIVEN, BUT I.
I'M JUST GOING TO VOICE MY OPINION OR CONCERN.
WILL THE RESIDENTS HAVE ANY VOTE OR SAY IN THIS DESIGN? AND SO I DON'T KNOW IF THAT WILL BE IN THE PRESENTATION TONIGHT.
AND THEN ALSO ON ITEM E 2, THE I JUST WANT TO CLARIFY THE THERE WAS A PROPERTY PURCHASED ON 4400 RANCH ROAD THAT WAS LIKE A 2 ACRE LOT FOR LIKE $960,000 FOR I DON'T KNOW WHAT IT'S FOR. BUT I KNOW THE MONEY WAS BEING BORROWED FROM THE MDD FUND OR FOR THE TAXES AND THE MDD FUND. I GUESS THE CITY'S PAYING THE MDD FUND BACK.
AND SO I WAS JUST CURIOUS IF ANY OF THE MONEY ON PAGE EITHER 16 OR 17 OF THE TAXES COLLECTED FOR JANUARY. IS THAT WILL THAT GO TO THE MDD FUND OR.
I DON'T KNOW. WHEN EXACTLY DID THE PAYMENTS START BEING PAID BACK FOR THAT PROPERTY THAT WAS BOUGHT? THAT'S IT. THANK YOU, MISS REED. THAT'S ALL THE CARDS I HAVE.
[00:10:01]
MOVE ON TO ITEM D. COUNCIL STAFF REPORTS AND UPDATES.[D. Council/Staff Reports and Updates]
ITEM 1E. MAYOR AND CITY COUNCIL ANNOUNCEMENTS REGARDING SPECIAL EVENTS, CURRENT ACTIVITIES OR LOCAL ACHIEVEMENTS. ANYONE COUNCIL WOULD LIKE TO ADDRESS THE AUDIENCE AT THIS TIME. MR. MILLSAP OKAY. LIBRARY ACTIVITIES ARE ALWAYS BUSY DOING SOMETHING. OH, THERE YOU GO.SORRY ABOUT THAT. THAT'S OKAY. I CAN HEAR MYSELF.
ANYWAY, ON FEBRUARY THE 18TH AT 6 P.M., THERE'S A MAKE AND MINGLE CANDLE MAKING.
JOIN US FOR OUR MONTHLY MAKE AND MINGLE PROGRAM AS WE CREATE OUR OWN CANDLES.
AND ANOTHER ACTIVITY GOING ON IS FEBRUARY THE 20TH AT 10:00 IN THE MORNING.
IT'S A BABY AND ME MARSHMALLOW AND CHOCOLATE STAMPING.
I DON'T QUALIFY FOR THIS, BUT IT SOUNDS LIKE IT COULD BE FUN.
THIS IS FOR BABIES 0 TO 18 MONTHS AND THEIR CAREGIVERS.
ANOTHER EVENT ON FEBRUARY THE 25TH AT 6 P.M..
THIS MONTH, WE'RE DISCUSSING 2 BOOKS. BECAUSE THE JANUARY EVENT WAS CANCELED.
SO THE BOOK THAT WOULD WOULD HAVE BEEN DONE IN JANUARY IS YOU DESERVE EACH OTHER BY SARAH HOGGLE.
AND THE OTHER BOOK IS WHAT THE RIVER KNOWS BY ISABEL IBANEZ.
YOU SAID IT BETTER THAN I WOULD HAVE. SO THANK YOU.
MR. MILLSAP. MISS BUHLER. GOOD EVENING. SACHSE.
I HAVE SOME PARKS AND RECREATION ANNOUNCEMENTS.
FELIX COMMUNITY CENTER GYMNASIUM FROM 7 TO 9 P.M.
REGISTRATION FOR THIS YEAR'S EVENT IS CURRENTLY FULL, A WAITLIST IS AVAILABLE AND FAMILIES ARE ENCOURAGED TO JOIN IN CASE ADDITIONAL SPOTS BECOME AVAILABLE. WE ARE ALSO EXCITED TO HOST OUR ANNUAL EASTER EGG HUNTS ON SATURDAY, MARCH 28TH, WITH A FULL DAY OF ACTIVITIES FOR RESIDENTS OF ALL AGES FROM OUR TRADITIONAL EASTER EGG SCRAMBLE, AN INCLUSIVE, ACCESSIBLE EGG HUNT TO THE DOGGY BONE HUNT FOR OUR FOUR LEGGED FRIENDS IN THE EVENING.
FLASHLIGHT. EGG HUNT. THERE'S SOMETHING FOR EVERYONE TO ENJOY.
WE ENCOURAGE FAMILIES TO VISIT THE CITY'S WEBSITE FOR EVENT TIMES.
AGE GROUP DETAILS AND EVERYTHING YOU NEED TO KNOW TO PARTICIPATE.
WE LOOK FORWARD TO CELEBRATING WITH THE COMMUNITY.
THANK YOU. MS. BUHLER. ANYONE ELSE ON COUNCIL HAVE ANY ANNOUNCEMENTS TONIGHT? OKAY, MR. PRESTENBERG COULD NOT BE WITH US TONIGHT, SO I'M GOING TO FILL IN FOR HIM.
AND AS YOU CAN IMAGINE, WE'RE GOING TO TALK ABOUT PETS.
THERE WE GO, COWBOY. I DON'T KNOW WHERE WE GOT THAT NAME, BUT THAT'S COWBOY.
HIS FOSTER FAMILY DESCRIBES HIM AS A LOYAL COMPANION WHO LOVES LONG NAPS ON THE COUCH, WHO DOESN'T LIKE THAT? FOLLOWING HIS PEOPLE AROUND THE HOUSE, GOING FOR WALKS, AND OFFERING QUIET EMOTIONAL SUPPORT DURING HOUSEHOLD CHORES.
NAP SEEMS TO BE A COMMON THEME HERE. HE WOULD DO HIS BEST AS THE ONLY DOG IN THE HOUSE.
ADULT ONLY HOME WHERE HE CAN RECEIVE PLENTY OF ATTENTION AND FEEL SECURE.
WHILE HE CAN BE CAUTIOUS WITH NEW PEOPLE, HIS FOSTER FAMILY SHARES THAT WITH CONSISTENCY AND CARE, HE CONTINUES TO BUILD TRUST AND AND THRIVE. NOW VALENTINE'S DAY IS JUST BEHIND US, BUT IF YOU WOULD WANT TO HAVE SHOW COWBOY SOME LOVE IN YOUR HOME, HE WOULD LIKE NOTHING MORE FOR YOU TO COME BY AND ADOPT HIM.
LEAVE THAT UP FOR JUST A FEW MORE SECONDS TO MAKE SURE EVERYBODY SEES.
I DON'T THINK COWBOY WILL LAST TOO LONG. HOPEFULLY SO. OKAY, THAT IS ALL OF MY MR. PRESTENBERG ANNOUNCEMENTS. ANYBODY ELSE? COUNCIL MISS NASH.
AND I WOULD LIKE TO RECOGNIZE OUR ASSISTANT CITY MANAGER, LAUREN ROSE, FOR BEING ACCEPTED INTO THE INTERNATIONAL CITY COUNTY MANAGEMENT ASSOCIATION'S CREDENTIALING PROGRAM AS A CREDENTIALED MANAGER CANDIDATE.
[00:15:02]
THIS PROGRAM RECOGNIZES LOCAL GOVERNMENT EXECUTIVES WHO DEMONSTRATE SIGNIFICANT LEADERSHIP EXPERIENCE, A STRONG EDUCATIONAL FOUNDATION, AND A COMMITMENT TO INTEGRITY, ETHICAL GOVERNANCE, AND CONTINUOUS PROFESSIONAL DEVELOPMENT.CONGRATULATIONS, MISS ROSE. YES. WE DID NOT MAKE MISS ROSE COME UP HERE.
SO I KNOW SHE APPRECIATED THAT. CONGRATULATIONS.
THE SACHSE SCHOLARSHIP IS STILL OPEN FOR 2026.
APPLICATIONS ARE OPEN TO 12TH GRADE STUDENTS ATTENDING PUBLIC, PRIVATE OR HOME SCHOOL. THE SCHOLARSHIP MUST BE USED IN THE 2026 2027 ACADEMIC YEAR AT AN ACCREDITED INSTITUTION BEYOND THE HIGH SCHOOL LEVEL.
APPLICATIONS MUST BE POSTMARKED BY MARCH 25TH, 2026.
LATE APPLICATIONS WILL NOT BE REVIEWED. THE SCHOLARSHIP WILL BE AWARDED IN THE SPRING OF 2026.
IF YOU HAVE ANY QUESTIONS ABOUT THIS SCHOLARSHIP, PLEASE CONTACT LOGAN THATCHER AT LTHATCHER@CITYOFSACHSE.COM AND SINCE WE'RE GIVING RECOGNITIONS TONIGHT, I WANT TO TAKE THIS MOMENT AND GIVE OUR CITY MANAGER, GINA NASH, A PUBLIC RECOGNITION.
SHE HAS BEEN RECOGNIZED AS THE TCMA ADMINISTRATOR OF THE YEAR.
THAT'S TEXAS CITY CITY MANAGEMENT ASSOCIATION.
SHE'S BEEN NAMED THE 2026 ADMINISTRATOR OF THE YEAR BY THE TEXAS CITY MANAGEMENT ASSOCIATION.
THIS IS ONE OF THE HIGHEST HONORS THAT YOU CAN GET IN CITY MANAGEMENT IN TEXAS.
THIS RECOGNIZES OUTSTANDING LEADERSHIP, INTEGRITY AND SERVICE TO THE COMMUNITY AND LOCAL GOVERNMENT.
WE HAVE BEEN VERY BLESSED THAT GINA HAS SERVED THIS CITY FOR THE PAST 10 YEARS, MORE THAN 10 YEARS.
AND THROUGHOUT THAT TIME, SHE HAS DEMONSTRATED HER LEADERSHIP, HER PROFESSIONALISM, A DEEP COMMITMENT TO THIS BODY, THIS ORGANIZATION, THIS COUNCIL, BUT PROBABLY MORE IMPORTANTLY, OUR COMMUNITY. WHAT SETS GINA APART IS THEIR PEOPLE CENTERED LEADERSHIP.
SHE'S FOSTERED A CULTURE THAT CULTURE THAT VALUES PROFESSIONALISM, EMOTIONAL INTELLIGENCE, SERVICE, AND THAT SERVES NOT ONLY AS COUNCIL, BUT ALL OF OUR RESIDENTS AND WE ALL HAVE ONE TEAM BECAUSE OF THAT.
ON BEHALF OF THE CITY COUNCIL AND THE RESIDENTS OF SACHSE, CONGRATULATIONS.
I'M INCREDIBLY PROUD OF YOU. WE ARE INCREDIBLY PROUD OF YOU AND THIS HONOR IS SO WELL DESERVED, AND I CANNOT WAIT UNTIL YOU COME BACK AND SHOW THE HARDWARE.
SO THANK YOU. GINA. [APPLAUSE] DID WE MISS ANY STAFF AWARDS TONIGHT? WE ALL GET THAT. SORRY, CHIEF. WE'LL GET YOU, I PROMISE.
OKAY. WITH THAT, WE WILL MOVE ON. ITEM D.2 REPORT ON PUBLIC COMMENT FROM THE FEBRUARY 2ND, 2020 CITY COUNCIL MEETING. MISS REED DID HAVE SOME QUESTIONS ABOUT FLOCK CAMERAS AT THAT MEETING.
SO JUST WANTED TO GET THAT ON THE RECORD FOR YOU THAT WE DID. OKAY.
WE'LL MOVE ON. NEXT ITEM ON THE AGENDA. CONSENT AGENDA ITEM 1.
[E. Consent Agenda]
APPROVE THE FEBRUARY 2ND, 2026 MEETING MINUTES.ITEM 2 ACCEPT THE MONTHLY REVENUE AND EXPENDITURE REPORT FOR THE PERIOD ENDING DECEMBER 31ST, 2025.
ITEM THREE APPROVE A RESOLUTION OF THE CITY OF SACHSE REPEALING RESOLUTION 4094, AUTHORIZING PARTICIPATION IN VARIOUS COOPERATIVE COOPERATIVE PURCHASING PROGRAMS, AND ADOPTING A RESOLUTION AUTHORIZING PARTICIPATION IN VARIOUS COOPERATIVE PURCHASING PURCHASING PROGRAMS IN ACCORDANCE WITH THE CITY'S PROCUREMENT POLICIES AND PROCEDURES.
EXCUSE ME. APPOINTING THE CITY MANAGER OR THEIR DESIGNEE AS A PROGRAM COORDINATOR OF COOPERATIVE PURCHASING PROGRAMS. AUTHORIZING EXECUTION OF ANY AND ALL NECESSARY AGREEMENTS FOR PARTICIPATION IN THE COOPERATIVE PROGRAMS BY THE MAYOR OR THEIR DESIGNEE, AND APPROVING RELATED CONTRACTS AND THE PAYMENT OF RELATED FEES IN ACCORDANCE WITH THE BUDGET AND PROVIDING AN EFFECTIVE DATE.
SEEING NONE, I'LL ENTERTAIN A MOTION. MISS HOWARD.
I'LL MAKE A MOTION THAT WE APPROVE THE CONSENT AGENDA AS PRESENTED.
SECOND BY MISS BUHLER. ANY FURTHER DISCUSSION? HEARING NONE. PLEASE CAST YOUR VOTE.
[00:20:03]
MOTION CARRIES UNANIMOUSLY. NEXT ITEM ON THE AGENDA IS ITEM F.[1. Receive a presentation on the City of Sachse Community Logo.]
DISCUSSION ITEMS. ITEM ONE RECEIVE A PRESENTATION ON THE CITY OF SACHSE COMMUNITY LOGO.MISS NASH. MAYOR AND COUNCIL, I KNOW THAT YOU HAVE ALREADY SEEN A SNEAK PREVIEW OF THIS AT THE STATE OF THE CITY BOARDS AND COMMISSIONS RECOGNITION DINNER LAST WEEK AND TONIGHT THE STAFF IS GOING TO GIVE A PRESENTATION ON THIS COMMUNITY BRANDING.
HELLO, MR. POTTS. GOOD EVENING MAYOR, COUNCIL.
IT'S GREAT TO SEE YOU. I WILL TRY TO DO EVEN FRACTIONALLY AS GOOD AS THE MAYOR DID AT THE STATE OF THE CITY, INTRODUCING THE LOGO. WELL, IT'S A PRETTY HIGH BAR RIGHT THERE.
SO QUICK HOUSEKEEPING, GIVE A BACKGROUND SOME DESIGN DEVELOPMENT AND THEN TALK ABOUT NEXT STEPS.
ESTHER WEAVER IS MENTIONED BY THE CITY MANAGER WILL BE HERE TO GET INTO THE MORE DESIGN RELATED ITEMS. AND I'LL KIND OF SPEAK MORE TO THE BACKGROUND AND KIND OF HOW WE ENDED UP WHERE WE'RE AT.
SO RELATIVE TO THIS PARTICULAR PROJECT. WE CURRENTLY UTILIZE A PRIMARY SECONDARY SUBBRAND, LOGOS AND WORD MARKS. AS YOU ALL KNOW, AND AS MANY OF OUR RESIDENTS ARE FAMILIAR WITH AS YOU'VE SEEN AROUND TOWN, THE CABOOSE LOGO, EVEN AT THE BOTTOM RIGHT CORNER OF THIS PRESENTATION, THE CABOOSE AND THEN THE S REPRESENT OUR PRIMARY AND THEN A SUBBRAND LOGO THERE ARE RESERVED FOR OFFICIAL GOVERNMENT, BUSINESS AND FORMAL COMMUNICATIONS, AND WE PROTECT THEIR USE.
IT'S VERY SPECIFIC WHO IS ABLE TO WEAR THESE LOGOS.
IT'S OFFICIAL BUSINESS. IF A COUNCIL PERSON IS OUT REPRESENTING THE CITY, THEY MIGHT BE WEARING LOGO WHERE IF A PUBLIC WORKS MAINTENANCE EMPLOYEES WEARING THEIR FIELD APPAREL, THEY'RE GOING TO HAVE THEIR LOGO ON IT VERY CLEARLY REPRESENT THEY'RE A REPRESENTATIVE OF THE CITY OF SACHSE.
SO THEY'RE VERY OFFICIALLY DISPATCHED, AND THEY'RE NOT FOR CASUAL OR PROMOTIONAL USE BY THE PUBLIC.
SO, AS YOU ALL MAY RECALL, DURING THE COMPREHENSIVE PLAN UPDATE, WE BEGAN TO INTRODUCE THESE.
THE CAMPAIGN WAS VERY SUCCESSFUL. WE WERE GIVING OUT THESE T SHIRTS AT DIFFERENT EVENTS.
RED, WHITE AND BLUE BLAST. JUST BASICALLY WHEREVER WE WERE TALKING ABOUT THE COMPREHENSIVE PLAN, WE HAD THIS AND IT SORT OF BECAME OUR UNOFFICIAL FLAG OF THE OF THE COMPREHENSIVE PLANNING UPDATE.
SO, YOU KNOW, WE'VE BASICALLY GOT SACHSE OUT THERE ALL OVER THE METROPLEX.
WE JUST HAPPENED TO GO BY A BUNCH OF THESE SHIRTS FROM A PRIVATE COMPANY, AND SO WE'D ACTUALLY GET THE QUESTION ESTHER WOULD GET THE QUESTION, WHERE DO I GET ONE OF THESE? AND WE'D BE SENDING PEOPLE ESSENTIALLY TO A THIRD PARTY WEBSITE.
WE DON'T OWN THE IP, IF YOU WILL. SO WITH THIS, WE IDENTIFIED AN OPPORTUNITY.
AS WE OFTEN SAY, OUR NAME IS VERY UNIQUE AND WE HAVE OPPORTUNITIES IN AND OF JUST THAT FACT ITSELF TO HAVE GREAT BRANDING. I THINK WE DO A REALLY GREAT JOB OF OF BRANDING FROM OUR TEAM SACHSE SHIRTS THAT YOU'VE SEEN US WEAR TO TRADE SHOWS AND THINGS OF THAT SORT.
AGAIN, AS I MENTIONED, WE CAN'T LET JUST A MEMBER OF THE PUBLIC IN AN UNOFFICIAL CAPACITY WEAR THE LOGO BECAUSE IT WOULD SORT OF CONVEY SOMETHING THAT WE WOULDN'T WANT IT TO CONVEY. SO WE WE DISCUSSED THIS INTERNALLY AND CAME UP WITH A THIRD TIER IN OUR BRAND HIERARCHY THAT WOULD ALLOW FOR BROADER AND MORE FLEXIBLE PUBLIC USE.
SO WE WOULD USE IT FOR ITEMS LIKE ECONOMIC DEVELOPMENT, TOURISM, COMMUNITY PRIDE, CITYWIDE INITIATIVES, BASICALLY SOMETHING THAT ANYBODY COULD WEAR DISPLAY PROUDLY.
SO WE WANTED TO CREATE A MARK THAT WAS APPROACHABLE, INVITING, VISUALLY APPEALING SOMETHING THAT RESIDENTS, VISITORS, ANYBODY WOULD WANT TO WHERE SOMEBODY MIGHT BE PURCHASED.
THEY WOULD MAYBE WANT TO PURCHASE THIS, FOR EXAMPLE.
AND WE'LL SHOW SOME EXAMPLES OF WHAT WE USED AS OUR INSPIRATION, BUT ALLOW FOR PEOPLE TO, AS I MENTIONED, SERVE AS WALKING BILLBOARDS FOR THE CITY OF SACHSE SUPPORTING OUR CITYWIDE MARKETING BEYOND OFFICIAL GOVERNMENT COMMUNICATIONS AND FOSTERING PRIDE AND BELONGING
[00:25:03]
ACROSS THE ORGANIZATION IN THE COMMUNITY. SO SOME OF THE THINGS, IF YOU'VE EVER BEEN OUT TO 30 A YOU'VE POSSIBLY SEEN THE SEASIDE SHIRTS OR THE 38 STICKERS THAT ARE ON CARS, WHAT SEEM TO BE ALL OVER THE METROPLEX, BUT A VERY POPULAR WATERCOLOR WOULD BE ANOTHER ONE IF YOU'VE BEEN OVER TO TO 30A.EVERYBODY, YOU GO TO WATERCOLOR, YOU GO TO SEASIDE, YOU GO TO GREEN, TEXAS.
YOU WANT TO GET SOMETHING THAT HAS THAT MARK ON IT, VERY, VERY IDENTIFIABLE, VERY DISTINCTIVE.
SO AGAIN, SOME OF OUR ILLUSTRATIVE EXAMPLES THAT WE WORKED WITH, THESE THESE LOGOS ARE SIMPLE, THEY'RE RECOGNIZABLE, THEY FUNCTION WELL ON APPAREL AND EVERYDAY ITEMS. I KNOW EVERY TIME I GO TO 30A, I HAVE TO GO TO SEASIDE STYLE AND GET A DIFFERENT SHIRT BECAUSE I'M THERE.
AGAIN, SOMETHING THAT SOMEBODY WOULD WANT TO WEAR.
SO WE PARTNERED WITH TUMBLEWEED TEXTILES, A LOCAL DESIGN AND APPAREL PRODUCTION COMPANY.
THE OBJECTIVE WAS TO CREATE A LOGO AND A WORDMARK THAT CAPTURED THE SPIRIT OF SACHSE INCLUDED THE TEXAS, THE TX FOR GEOGRAPHIC CLARITY. CLEAN, VERSATILE, SCALABLE, AND WORKED WITH APPAREL, STICKERS, DIFFERENT PROMOTIONAL ITEMS. SO THE FINAL DESIGN IS CITY OWNED AND IT'S NOW OUR INTELLECTUAL PROPERTY FOR LONG TERM USE.
AND SO WITHOUT FURTHER ADO, THE SACHSE COMMUNITY LOGO IS RIGHT HERE.
WE HAVE ALREADY BEGUN TO TO PRINT THIS ON VARIOUS THINGS.
AS THE MAYOR TALKED ABOUT AT STATE OF THE CITY, WE HAD WE HAD T-SHIRTS AND THINGS OF THAT SORT.
SO WHAT WE HOPE TO DO IS SEE THIS ALL OVER, NOT ONLY SEXY, BUT THE METROPLEX.
BUT WITH THAT, I'LL LET ESTHER GET INTO THE MORE DESIGN FOCUSED ELEMENTS OF THE LOGO.
AND JUST KIND OF TO GET BACK TO THE QUESTION THAT WAS ASKED BEFORE WE THIS IS THE FINAL LOGO, SO THERE WON'T BE A DELIBERATION PROCESS. THIS IS SIMPLY JUST A DISCUSSION ITEM SHOWING IT TO YOU ALL IN THE COMMUNITY, KIND OF PUBLICLY. SO WITH THAT, I'LL TURN IT OVER TO ESTHER WEAVER.
HELLO, MISS WEAVER. GOOD EVENING, MAYOR AND COUNCIL.
AND IT ALSO STANDS APART FROM OUR LOGOS, WHICH WOULD BE THINGS LIKE DEPARTMENTAL LOGOS.
THIS IS A SEPARATE LEVEL OF OUR BRAND HIERARCHY.
THIS IS INTENDED FOR BROAD COMMUNITY AND PROMOTIONAL USE.
IT DOESN'T REQUIRE THE SAME RESTRICTIONS THAT OUR OFFICIAL CITY MARKS REQUIRE.
WHEREAS THIS IS A MARK THAT WE CAN GIVE OUT TO ANYONE AND EVERYONE AND THEIR DOG.
WE DO HAVE SOME INITIAL MERCHANDISE CONCEPTS.
I BELIEVE THAT YOU GUYS RECEIVED SOME OF THOSE TONIGHT AS WELL.
SO WE HAVE ALREADY PRINTED SOME SWEATSHIRTS STICKERS, BUMPER STICKERS, HATS, T SHIRTS, SOME ONESIES, AND WE HAVE DOG BANDANAS AS WELL. ONE OF THE BENEFITS OF WORKING WITH TUMBLEWEED TEXTILES IS THAT THEY ARE BOTH A DESIGN FIRM, AND THEY ARE ALSO A PRODUCTION COMPANY, AND THEY SELL MERCH SO THEY ARE ABLE TO DESIGN AND PRODUCE THESE ITEMS LOCALLY.
SO WE CAN WORK WITH THEM AND GET BETTER DEALS ON PRICING RATHER THAN IF WE WERE TO GO TO, YOU KNOW, ANY RANDOM WEBSITE AND PRINT THINGS FOR OURSELVES.
THE INTENT WITH THIS DESIGN WAS TO KEEP IT SIMPLE AND TIMELESS, RATHER THAN IT BEING TREND BASED.
WE WANTED IT TO BE VERSATILE. WE WANTED IT TO BE SOMETHING THAT WOULD APPEAL TO A VARIETY OF AGE, GENDER, ETHNICITY THAT ANYONE COULD LOOK AT IT AND THINK, OOH, I WANT A HAT WITH THAT ON IT.
WE SPECIFICALLY INCLUDED THE TX TO STRENGTHEN REGIONAL RECOGNITION.
ALTHOUGH THE NAME SACHSE IS QUITE UNIQUE. WE ARE NOT THE ONLY THING IN THE WORLD NAMED SACHSE, SO WE WANTED TO MAKE SURE IT WAS CLEAR THAT THIS IS IN REFERENCE TO A CITY IN TEXAS.
WE WANTED THIS TO FEEL WELCOMING BOTH TO OUR RESIDENTS AND TO OUR VISITORS.
ULTIMATELY, OUR GOAL WITH THIS LOGO IS WE WANT TO INSPIRE COMMUNITY PRIDE.
[00:30:01]
OUR RESIDENTS ARE ALREADY PROUD TO LIVE IN SACHSE AND WE ARE HOPING TO CAPTURE THAT.OUR GOAL IS TO CREATE ANTICIPATION AND DEMAND THROUGHOUT SOME LIMITED QUANTITY.
WE'RE TRYING TO BUILD SOME ANTICIPATION BY MAKING IT FEEL EXCLUSIVE AT FIRST.
WE'RE GOING TO TIE THE MERCHANDISE TO SPECIFIC PROGRAMS AND EVENTS THROUGHOUT THE YEAR.
SO WE HAVE SOME IDEAS UP HERE. WE ALREADY HAVE SOME DOG BANDANAS THAT WE MAY TIE TO SOMETHING LIKE CLEAR THE SHELTERS MONTH, THAT WHEN YOU ADOPT A DOG, YOU GET A BANDANA.
WE HAVE THE IDEA OF DOING BOOKMARKS ALONG WITH SUMMER READING COOLING TOWELS OR PICKLEBALL PADDLES.
IN PARKS AND RECREATION MONTH POSSIBLY HAVING A T SHIRT CANNON AT RED, WHITE AND BLUE BLAST OR AT THE SUMMER CONCERT SERIES AND THEN DOING ORNAMENTS AROUND THE HOLIDAYS AS WELL. FOR DISTRIBUTION OPERATIONS.
RIGHT NOW WE ARE DISTRIBUTING BUMPER STICKERS UPON REQUEST.
WE ARE CURRENTLY EVALUATING THE FEASIBILITY OF AN ONLINE OR VIRTUAL SACHSE STORE.
THERE ARE SOME CITIES IN THE AREA THAT HAVE STARTED TO DO SOMETHING LIKE THAT. SO WE'RE TALKING TO OTHER CITIES, SEEING HOW THEY'VE FORMATTED THAT, HOW DID THEY MAKE IT FEASIBLE? BECAUSE WE ARE NOT A MERCHANDISE WAREHOUSE, SO WE NEED TO FIGURE OUT HOW THAT WOULD BE FEASIBLE TO MEET THE DEMAND.
OUR GOAL WITH THIS, AS I SAID BEFORE, IS TO INCREASE OUR COMMUNITY PRIDE AND OUR IDENTITY.
WE WANT TO HAVE POSITIVE VISIBILITY OF THE CITY OF SACHSE BEYOND JUST OUR CITY COMMUNICATIONS.
WE WANT TO SUPPORT ECONOMIC DEVELOPMENT AND TOURISM EFFORTS THAT PEOPLE MIGHT SEE THIS BUMPER STICKER OR SOMEONE WEARING THIS T SHIRT OUTSIDE OF SACHSE AND GET CURIOUS AND THINK TO LOOK US UP ON A MAP. AND THEN WE ALSO WANT TO HAVE FLEXIBLE BRANDING TOOLS FOR EVENTS AND PROGRAMS, SOMETHING THAT WE CAN GIVE OUT TO RESIDENTS AND ULTIMATELY SOMETHING THAT RESIDENTS SEE THE MERCH AND THEY WANT ONE TOO.
AND NOW WE'RE OPEN TO TAKING ANY QUESTIONS. THANK YOU, MISS WEAVER.
THANK YOU, MISTER POTTS. APPRECIATE THAT PRESENTATION.
QUESTIONS OR COMMENTS FROM COUNCIL, MISS BUHLER.
I JUST WANT TO SAY THANK YOU ALL FOR DOING THIS.
THIS IS A GREAT IDEA. IT'S BEEN WELL EXECUTED.
I REALLY LIKE THE LOGO. I BUY VERY EXPENSIVE BEACH SWEATSHIRTS EVERYWHERE I GO, SO I'M VERY FAMILIAR WITH THE SEASIDE AND OTHER LOGOS, AND I JUST THINK THIS IS GREAT FOR THE COMMUNITY. YOU KNOW, I BUY EVERY SHIRT I SEE AT THE SACHSE WALMART.
SO THESE ARE MUCH BETTER QUALITY AND THESE WILL BE GREAT.
I'M EXCITED. THAT'S WHY I CAN'T FIND IT. AND WHEN I GO. THAT'S RIGHT. OKAY.
THANK YOU. THANK YOU. MISS YOU. OTHER QUESTIONS OR COMMENTS FROM COUNCIL.
MR. MILLSAP. JUST A LITTLE QUESTIONS. THIS IS NOT TO REPLACE THE CURRENT STUFF THAT WE HAVE.
NO, THIS IS DISTINCT FROM THE CURRENT LOGOS THAT WE HAVE.
THIS IS ADDITIONAL, NOT A REPLACEMENT. AND JUST AS AN OLD PERSON COMMENT TO HAVE YOU HANDED THIS OUT TO CURRENT STUDENTS THAT HAVE NEVER BEEN TAUGHT HOW TO READ CURSIVE AND SEE IF THEY EVEN KNOW WHAT IT IS.
HOPEFULLY IT'S A LESSON FOR THEM. [LAUGHTER] LEARNING OPPORTUNITIES.
BUT NO, IT'S NOT THE YOUNGER GENERATION. IT'S THE ONE NOT BEYOND THAT.
IT'S ALMOST LIKE A WOKE FOR FOR AN OLD PERSON LIKE ME.
IT'S ALMOST LIKE A WOKE SYMBOL. BUT I JUST WONDERED IF THE SACHSE IS IS.
AND SINCE IT'S AN OPTION WITH THE WORD SACHSE ON IT, THEN I HAVE NO PROBLEM WITH IT WHATSOEVER.
THANK YOU, MR. MILLSAP. MISS HOWARTH. I WORE MY T SHIRT TO THE GYM LAST WEEK, AND I HAD A COUPLE OF PEOPLE ASK ME WHERE TO GET ONE, SO IF SOMEBODY ASKED ME WHERE TO GET ONE, DO I SAY YOU HAVE TO COME TO A CITY EVENT OR IN THE SHORT RUN, WHAT DO I SAY? SO WE, AS ESTHER MENTIONED, WE DID KIND OF A LIMITED RUN.
ACTUALLY, IF LEAH GRANGER WANTS TO HOLD UP, WE ALSO HAVE BABY ONESIES.
AND SO WHAT WE'RE TRYING TO DO IS THINK OF CREATIVE WAYS TO MEET PEOPLE WHERE THEY'RE AT.
WE KNOW THAT PEOPLE HAVE THEY'RE IN DIFFERENT PHASES.
WHAT DO PEOPLE DO? THEY TAKE PICTURES OF THEIR DOGS AND THEIR KIDS AND THEY PUT THOSE ONLINE, RIGHT? SO YES, IF SOMEBODY WERE TO WANT SOME THEY CAN REACH OUT TO US.
WE'RE DOING FAIRLY LIMITED RELEASE OF IT NOW AGAIN, FOR THE BOARDS AND COMMISSIONERS.
[00:35:05]
BUMPER STICKERS. WE PRINTED QUITE A FEW MORE OF THOSE, AND WE'LL JUST HAVE TO EVALUATE MOVING FORWARD WHAT WE WANT TO KEEP ON HAND FROM A RESEARCH STANDPOINT. BUT CERTAINLY IF PEOPLE WANT TO REACH OUT TO ME, WE'LL BE AT ICSC THIS WEEK.WE'LL TAKE SOME THERE. AND SO WE WANT TO BE GETTING IT OUT THERE AS WE CAN.
OKAY. THANKS. I WOULD ALSO ENCOURAGE THEM TO STAY TUNED TO OUR OFFICIAL CITY CHANNELS.
THERE WILL BE OPPORTUNITIES TO RECEIVE THIS. I LOVE THE I LOVE THE PUBLIC SERVICE ANNOUNCEMENT.
MR. MILLSAP. DO YOU HAVE A FOLLOW UP? JUST A QUESTION.
SINCE YOU SAY THERE ARE AVAILABLE, ARE YOU READY OR WILLING TO GIVE THE CURRENT PRICE? THEY'RE CURRENTLY AVAILABLE AS GIVEAWAYS. THE BUMPER STICKERS IN PARTICULAR. OKAY, AND I WOULD PROBABLY BE CONFIDENT IN SAYING WHILE SUPPLIES LAST.
SO YES, THE BUMPER STICKERS. YES. AND THEN TO PIGGYBACK ON MISS HOWARD'S COMMENT, I THINK THAT THAT DEMAND FOR THAT VIRTUAL STORE WILL PROBABLY BECOME QUICKER COMING QUICKER THAN YOU THINK. SO I KNOW WE'RE WORKING ON THAT.
SO I APPRECIATE THAT BECAUSE I THINK THAT'S WHERE THEY'RE GOING TO GO.
THEY'RE GOING TO SAY, HEY, WHERE CAN I GET THAT? SO GREAT JOB GUYS. AS I TALKED ABOUT THE STATE OF THE CITY, IT'S YOU KNOW, SACHSE IS UNIQUE IN A LOT OF WAYS.
AND THERE'S NO BETTER WAY TO SHOW THAT THAN WHAT YOU WEAR, AS MISS BUHLER POINTED OUT.
SO GREAT JOB ON THIS. THANK YOU SO MUCH AND CAN'T WAIT TO SEE THE ROLLOUT AS IT REALLY GETS GOING.
SO THANK YOU VERY MUCH. APPRECIATE IT. THANK YOU.
THANK YOU. ANY OTHER QUESTIONS OKAY. THANK YOU GUYS.
APPRECIATE IT. NEXT ITEM ON THE AGENDA IS ADJOURNMENT.
THE THOMAS GRANGER 7:07 P.M. WE ARE ADJOURNED AT 7:07 P.M.
* This transcript was compiled from uncorrected Closed Captioning.