WE ARE GOING TO, GOOD EVENING, 
          [00:00:01]
LET'S CALL TO ORDER THE 
          [A. Meeting Opening]
ECONOMIC DEVELOPMENT CORPORATION BOARD OF THE CITY OF SACHSE TO HOLD OUR REGULAR MEETING THURSDAY, FEBRUARY 19TH. IT IS OFFICIALLY 6.06 P.M. 
          TO CONSIDER THE FOLLOWING ITEMS OF BUSINESS. WE'LL FIRST START WITH ITEM A2. I'VE ASKED CHRIS IF HE'D LEAD US IN THE PLEDGES OF ALLEGIANCE, AND THEN I'LL LEAD US IN INVOCATIONS. SO PLEASE RISE FOR THAT. I PLEDGE ALLEGIANCE TO THE FLAG OF THE UNITED STATES OF AMERICA. AND TO THE REPUBLIC STANDS ONE NATION, UNDER GOD, INDIVISIBLE, WITH LIBERTY AND JUSTICE FOR ALL. 
          HONOR THE TEXAS FLAG; I PLEDGE ALLEGIANCE TO THEE, TEXAS, ONE STATE UNDER GOD, ONE AND INDIVISIBLE. 
          IF YOU BOW YOUR HEADS, PLEASE. OUR DEAR FATHER IN HEAVEN, WE ARE GRATEFUL FOR THIS OPPORTUNITY TO MEET TOGETHER AS A BOARD OF ECONOMIC DEVELOPMENT OF SACHSE. WE ARE GRATEFUL FOR THE OPPORTUNITY AND RESPONSIBILITY WE HAVE TO HELP GROW AND DEVELOP SACHSE INTO THE CITY AND COMMUNITY THAT WE WANT TO RAISE FAMILIES IN. 
          IN AND LIVE IN, AND GROW AND THRIVE IN. WE ASK THY BLESSINGS THIS EVENING OVER OUR CITY STAFF, OVER THE EMPLOYEES OF OUR FIRST RESPONDERS, AND OVER US. THAT WE CAN BE GUIDED TO MAKE GOOD DECISIONS THAT WILL HELP THE CITY CONTINUE TO GROW AND BE A SAFE. SAFE, AND THRIVING PLACE TO LIVE. 
          PLEASE BLESS ALL OF OUR POLITICAL LEADERS, AND PLEASE BLESS OUR COUNTRY THAT WE CAN FIND WAYS TO COME TOGETHER AND BE BETTER AS CITIZENS TOGETHER. AND WE GIVE THEE THANKS FOR ALL THE MANY BLESSINGS AND THE WONDERFUL PLACE THAT WE LIVE. AND WE SAY THESE THINGS IN JESUS' NAME. 
          AMEN. ALL RIGHT. ITEM A3 IS CONSIDER AND ELECT A PRESIDENT AND VICE PRESIDENT OF THE ECONOMIC DEVELOPMENT CORPORATION BOARD OF DIRECTORS. FOR THOSE OF YOU THAT AREN'T AWARE, EACH YEAR WE HAVE THE OPPORTUNITY TO ELECT A NEW PRESIDENT OF THE BOARD AND VICE PRESIDENT OF THE BOARD. WE WOULD HAVE DONE THIS A LITTLE WHILE BACK, BUT WE HAD A VICE PRESIDENT LEAVE, AND THEN WE'VE MISSED A COUPLE OF MONTHS, SO WE NEED TO TAKE CARE OF THAT TODAY. 
          IN TERMS OF THE ELECTION... 
          YOU CAN SELF-NOMINATE, OR YOU CAN NOMINATE SOMEBODY ELSE THAT YOU THINK WOULD BE A GOOD PERSON TO SERVE AS THE PRESIDENT OR VICE PRESIDENT. IN OUR CONTENTIOUS BOARD AS WE ARE, I DON'T THINK WE'RE WORRIED ABOUT, WE'RE NOT WORRIED ABOUT TERM LIMITS. WE'RE NOT WORRIED ABOUT ANY OF THAT STUFF. 
          BUT IF SOMEBODY WOULD LIKE TO, WE'LL DO THIS IN TWO DIFFERENT MOTIONS. SO IF THERE'S MULTIPLE PEOPLE THAT WOULD LIKE TO TAKE THEIR HAND AT EITHER PRESIDENT OR VICE PRESIDENT, WE WOULD VOTE THAT WE'D TAKE A MOTION. 
          BUT WE'LL DO IT IN SEPARATE ONES. WE'LL DO THE PRESIDENT FIRST AND THEN VICE PRESIDENT SECOND, JUST TO KEEP THAT SIMPLE. SO I'LL GIVE EVERYBODY THE OPPORTUNITY, IF SOMEBODY WANTS TO NOMINATE SOMEBODY OR NOMINATE THEMSELVES TO BE THE PRESIDENT, NOW'S YOUR CHANCE. I WOULD LIKE TO NOMINATE YOU, MR. MCBRIDEY, FOR PRESIDENT OF THE BOARD, ECONOMIC DEVELOPMENT CORPORATION BOARD. 
          OKAY. ANY OTHERS? A SECOND. SO DOES ANYBODY ELSE WANT TO PUT THEIR NAME IN THE HAT TO BE PRESIDENT OF THE BOARD? ALL RIGHT. THEN I'D ASK, JUST ACTUALLY ENTERTAIN A FORMAL MOTION FOR PRESIDENT IF SOMEONE WANTS TO MOTION. I KNOW WE'RE KIND OF IN FOR A, BUT WE NEED TO MAKE SURE IT'S FORMAL FOR PURPOSES OF FOLLOWING THE LAWS. DO YOU WANT TO MAKE A MOTION, A FORMAL MOTION? SURE. I'LL MAKE A MOTION THEN TO NOMINATE AND ELECT MR. SCOTT MCMURDY AS PRESIDENT OF THE ECONOMIC DEVELOPMENT CORPORATION BOARD OF DIRECTORS. I GOT A MOTION. AND DO I HAVE A SECOND? I'LL SECOND. WE HAVE A SECOND. SO, ALL IN FAVOR OF ELECTING SCOTT MCMURDY AS PRESIDENT OF THE ECONOMIC DEVELOPMENT CORPORATION BOARD OF DIRECTORS, I GUESS YOU CAN PUT THAT UP FOR US. WOULD IT LOOK BAD IF I ABSTAINED FROM THAT? IF I VOTE, NO. IF I VOTE, NO. 
          DO I REALLY WANT TO DO THAT? AND THAT VOTE PASSES 6-0. 
          THANK YOU GUYS VERY MUCH. I'M HAPPY TO DO IT AND ENJOY IT, BUT I APPRECIATE CONFIDENCE. 
          ALL RIGHT. THE SECOND ITEM IS VICE PRESIDENT. ANY NOMINATIONS FOR VICE PRESIDENT HERE? HERE'S AN OPPORTUNITY. WELL, I WOULD LIKE TO SUBMIT MY NAME FOR CONSIDERATION. OKAY. ANY 
          [00:05:04]
OTHER NAMES WANT TO SUBMIT, OR ANYBODY ELSE WANT TO HAVE THE OPPORTUNITY? WITH THAT BEING SAID, I'LL ENTERTAIN A MOTION. 
          MOTION THAT CHRIS DECKER BE ELECTED AS THE VICE PRESIDENT OF THE EDC BOARD. DO I HAVE A SECOND? I'LL SECOND. OKAY. AND BEFORE I STOP, THE ONE THING I DID NOT DO... I GUESS WE NEED TO ALLOW FOR ANY PUBLIC COMMENT IF THERE IS SOME. IS THAT CORRECT? BECAUSE IT IS AN ACTION ITEM? THERE'S NOBODY IN THE AUDIENCE UNLESS TECHNICAL SUPPORT. OKAY. SO JUST SO, WE DO RECOGNIZE WE DID GET THE OPPORTUNITY FOR PUBLIC COMMENT. SO, OKAY, WE DO HAVE A MOTION AND A SECOND, TO ELECT CHRIS DECKER AS VICE PRESIDENT OF THE ECONOMIC DEVELOPMENT CORPORATION BOARD OF DIRECTORS. SO IF WE CAN PUT THAT UP THERE FOR US. THERE WE GO. AND THAT PASSES. YOU'VE BEEN ANOINTED WITH 6-0. THANK YOU VERY MUCH, CHRIS, FOR WORKING WITH YOU. THANK YOU FOR BEING WILLING TO OFFER SOME TIME ON THAT. WE APPRECIATE IT. AND THANK YOU, EVERYONE. ALL RIGHT. WE'LL MOVE TO ITEM B, PUBLIC COMMENT. THE PUBLIC IS INVITED TO ADDRESS THE BOARD REGARDING ANY TOPIC NOT ALREADY ON THE AGENDA FOR ACTION OR PUBLIC HEARING. 
          COMMENTS REGARDING THE CONSENT AGENDA OR ANY DISCUSSION ITEMS ON DISCUSSION ONLY ITEMS ON THE AGENDA MAY BE ADDRESSED DURING THIS PUBLIC COMMENT SECTION. THE TIME LIMIT IS THREE MINUTES PER SPEAKER. A PUBLIC COMMENT CARD SHOULD BE PRESENTED TO THE ACTING SECRETARY PRIOR TO THE MEETING. ACCORDING TO THE TEXAS OPEN MEETINGS ACT, THE BOARD IS PROHIBITED FROM DISCUSSING ANY ITEM NOT POSTED ON THE AGENDA, BUT WILL TAKE COMMENTS UNDER ADVISEMENT. I DON'T SEE ANYBODY IN THE AUDIENCE. NO WRITTEN IN? OKAY. THEN WE WILL MOVE ON 
          [C. Consent Agenda]
TO ITEM C, OUR CONSENT AGENDA. CONSENT AGENDA ITEMS ARE ROUTINE OR ADMINISTRATIVE IN NATURE, HAVE BEEN DISCUSSED PREVIOUSLY AT BOARD MEETING, AND OR DO NOT WARRANT DISCUSSION. THE BOARD WILL ACT ON THESE ITEMS WITH ONE MOTION. THERE'S NO SEPARATE DISCUSSION ON THESE ITEMS UNLESS A BOARD MEMBER REQUESTS THE ITEM BE REMOVED FROM THE CONSENT AGENDA. IF YOU HAVE COMMENTS RELATED TO THE ITEM ON THE CONSENT AGENDA, PLEASE ADDRESS THEM IN THE PUBLIC COMMENTS SECTION OF THE MEETING. SO, ITEM C1 IS APPROVE THE NOVEMBER 20, 2025 MEETING MINUTES. ITEM C2, ACCEPT THE MONTHLY REVENUE AND EXPENDITURE REPORT FOR THE PERIOD ENDING SEPTEMBER 30, 2025. ACCEPT THE MONTHLY REVENUE AND EXPENDITURE REPORT FOR THE PERIOD ENDING OCTOBER 31, 2025. C4, ACCEPT THE MONTHLY REVENUE AND EXPENDITURE REPORT FOR THE PERIOD ENDING NOVEMBER 30, 2025. ITEM C5, ACCEPT THE MONTHLY REVENUE AND EXPENDITURE REPORT FOR THE PERIOD ENDING DECEMBER 31, 2025. ITEM 6 IS ACCEPT THE QUARTERLY INVESTMENT REPORT FOR THE QUARTER ENDING SEPTEMBER 30, 2025. AND ITEM C7, ACCEPT THE CITY OF SACHSE INVESTMENT POLICY FOR FISCAL YEAR 2025-2026 AS ADOPTED BY THE CITY COUNCIL ON NOVEMBER 17, 2025. AND THAT IS ALL ITEMS ON THE CONSENT AGENDA. ANY DISCUSSION, COMMENTS, OR MOTIONS? I'D LIKE TO MOVE THAT. WE ACCEPT THE CONSENT AGENDA AS SUBMITTED. I HAVE A MOTION TO ACCEPT IT AS PRESENTED. DO I HAVE A SECOND? I SECOND HIS MOTION. AND WE HAVE A SECOND. 
          ANY OTHER DISCUSSION OR QUESTIONS? THEN LET'S PLEASE VOTE. AND THAT PASSES UNANIMOUSLY. THE NEXT ITEM, D1, WE'RE GOING TO PUSH THE ORDER AROUND JUST A LITTLE BIT. THE STRATEGIC PLAN CONSULTANTS, THEY CAN'T JOIN US FOR ANOTHER 20 MINUTES JUST BECAUSE OF TIMING AND SCHEDULING. SO WE WILL COME BACK TO ITEM D1 ON THE AGENDA. AND LET'S MOVE TO ITEM E. DO YOU WANT TO MOVE TO 2 OR DO YOU WANT TO GO TO 1 FIRST? YOU OKAY DOING ITEM E1, JUST THE GENERAL? LET'S GO 
          [1. Receive any reports and presentations by the Sachse Economic Development Corporation President, Board Members, Executive Director, and staff regarding items of community interest; special events; announcements and activities; office, industrial, commercial, or retail business retention; and marketing projects.]
TO ITEM E1, RECEIVING REPORTS AND PRESENTATIONS BY SACS ECONOMIC DEVELOPMENT CORPORATION PRESIDENT, BOARD MEMBERS, EXECUTIVE DIRECTOR, AND STAFF REGARDING ITEMS OF COMMUNITY INTEREST, SPECIAL EVENTS, ANNOUNCEMENTS, AND ACTIVITIES. VIA OFFICE, INDUSTRIAL, COMMERCIAL, RETAIL, BUSINESS RETENTION, AND MARKETING PROJECTS. SO, JARED, I'LL TURN THE TIME OVER TO YOU, AND I THINK DENISE HAS GOT A PIECE OF THIS AS WELL. 
          THANK YOU, MR. PRESIDENT, MEMBERS OF THE BOARD. IT'S GOOD TO SEE EVERYBODY. I WILL START OFF JUST BY GIVING A BRIEF… INTRODUCTION OR OVERVIEW, I GUESS WE HAD THE ICSC AT RED RIVER TRADE SHOW. WE LEFT ON TUESDAY AND RETURNED THIS AFTERNOON TO AND FROM SAN ANTONIO, TEXAS. WE WERE DOWN THERE. IT WAS A VERY PRODUCTIVE, POSITIVE EVENT. 
          FOR THOSE OF YOU THAT ARE A LITTLE BIT LESS FAMILIAR WITH IT, IT'S BASICALLY WE SET MEETINGS AND WE NETWORK. WE MARKET THE CITY. WE PITCH THE CITY. TALK TO BROKERS AND DEVELOPERS AND RETAILERS. IT'S A GREAT OPPORTUNITY FOR US 
          [00:10:01]
TO SHOWCASE SACC, DISPLAY OUR VARIOUS MERCH AND SWAG AND GIVE THAT AWAY, TRY TO GET OUR NAME OUT THERE. SO WE WERE REALLY PLEASED WITH THE ICSC 2026 EVENT. LOOKING FORWARD TO NEXT YEAR. SO WITH THAT, I WILL TURN IT OVER TO DENISE FOR THE REST OF THE REPORT. 
          OKAY, SO I'LL JUST GIVE A COUPLE UPDATES HERE ON THE LOCAL BUSINESS GRANT PROGRAM. WE RECEIVED OUR SECOND APPLICATION AND IT'S NEAR APPROVAL. JUST KIND OF HAVE TO BUTTON UP A COUPLE THINGS. 
          AND THAT APPLICATION IS FOR SACHSE PLAZA. AND SO THEY'RE LOOKING TO DO SOME POWER WASHING, RESTRIPING, PAINTING, AND CONCRETE REPAIR. SO THAT'LL BE A REALLY GREAT PROJECT. AND THEN NEXT IS TASTE OF SACHSE. 
          FOR OUR NEW MEMBERS, THIS IS OUR ANNUAL EVENT THAT WE DO ALONG WITH NATIONAL SMALL BUSINESS WEEK. WHERE WE JUST HIGHLIGHT AND CELEBRATE OUR LOCAL BUSINESSES. AND SO IN THE PRIOR YEARS, WE'VE KIND OF DONE LIKE A PASSPORT OR LIKE A LITTLE ACTIVITY CARD. 
          BUT THIS YEAR, I'M WORKING ON A DIGITAL OPTION. SO IT'LL BE MORE TO COME ON THAT PRETTY SOON. IS THAT IN MAY? IT'S IN MAY, YES, COMING UP. AND THEN THE DADDY DAUGHTER DANCE IS TOMORROW AT THE COMMUNITY CENTER. SO YOU HAVE ME DADS IN HERE WITH LITTLE ONES THAT WOULD BE COOL TO GO TO. AND THEN OUR NEXT EDC BOARD MEETING IS MARCH 19TH. 
          AND THEN WE'VE CELEBRATED SOME NEW BUSINESSES OPENING RECENTLY. SO THERE'S THAT PICTURE OF US IN FRONT OF HUCKLEBERRY'S. THAT WAS REALLY, THAT WAS A GREAT RIBBON CUTTING AND GRAND OPENING. AND THEN BEHAVIORAL INNOVATIONS, THEY HAD THEIR GRAND OPENING, I THINK, YESTERDAY. IT WAS LIKE A MARDI GRAS THEME. SO WE'RE HAPPY FOR THEM TO BE HERE. AND THAT'S THE BEST PART OF EDC FOR ME. I LOVE GOING TO THOSE. SO THAT'S JUST MY UPDATE. BEHAVIORAL ANIMATION, THAT'S RIGHT THERE OFF OF LEVON HIGHWAY, ISN'T IT? 78. 
          78, YES. THAT'S A BEAUTIFUL BUILDING. BY SMILE BRIGHT, YES. 
          YES, IT IS. THAT IS A BEAUTIFUL BUILDING. YES. THEY DID A VERY NICE JOB WITH IT. VERY NICE. 
          YEAH. YEAH. WONDERFUL. 
          QUESTION? YES, SIR. QUESTION. 
          GOING BACK TO THE FIRST BULLET. LOCAL BUSINESS GRANT. YEAH. YOU SAID THEY'RE GOING TO BE DOING IMPROVEMENTS TO? CONCRETE REPAIR, POWER WASHING, RESTRIPING OF THE PARKING LOT, AND. 
          CORRECT. IT'S SACHSE PLAZA, SO WHERE WOODBRIDGE CAFE IS. 
          YEAH, RIGHT THERE. SO FOR MR. MCDANIEL, THE PROGRAM WAS PUT TOGETHER A COUPLE OF YEARS AGO, AND IT IS A NOT-TO-EXCEED $25,000 GRANT THAT WE ALLOW FOR FOLKS TO APPLY FOR, BUSINESS OWNERS OR TENANTS. 
          TO APPLY FOR, AND IT'S A MATCHING GRANT. SO THE CITY WILL PAY UP TO 75% OF THE COSTS FOR A PROJECT, NOT TO EXCEED $25,000. SO THE FIRST AND ONLY PERSON TO GO THROUGH, GET APPROVAL, COMPLETE THEIR PROJECT WAS DETROIT CUSTOM, AND SO THAT WAS ABOUT AROUND A $20,000 GRANT THAT THEY RECEIVED. AND SO CURRENTLY, DENISE IS COMBING THROUGH THE REQUEST, MAKING SURE THAT ALL THE SUPPORT DOCUMENTATION IS THERE. 
          ASSUMING THAT IT IS, THEY INITIATE, COMPLETE THEIR PROJECT, AND THEN THEY'RE ELIGIBLE FOR THE GRANT REIMBURSEMENT. 
          YOU SAID THERE WAS ONLY ONCE TO APPLY? SO THERE HAVE BEEN, AT THIS POINT, THERE HAVE BEEN THREE, ACTUALLY, I THINK, FOUR APPLICANTS. ONE WAS DEEMED INELIGIBLE, I BELIEVE. ANOTHER PERSON WE'VE KIND OF BEEN WORKING WITH ON THEIR SUBMITTAL, AND THEN SACHSE PLAZA, DENISE, HAS BEEN TALKING WITH THE OWNER FOR QUITE SOME TIME, AND SHE'S FINALLY DECIDED WHAT IT WAS SHE WANTED TO DO. AND SO WE'VE ESSENTIALLY MOVED THAT ONE FORWARD, AND OUR ATTORNEYS WILL ESSENTIALLY BE DRAFTING THE LEGAL AGREEMENT THAT SPECIFIES WHEN THEY'RE ELIGIBLE FOR THE FUNDS AND SO FORTH. WE HAD A PRETTY, JUST A LITTLE MORE COLOR FOR YOU. IT WAS $100,000 IN THE BUDGET THAT WENT THROUGH AND THROUGH APPROVAL WITH THE CITY. ACTUALLY, CITY COUNCIL APPROVED AS WELL. AND IT'S IT'S BASICALLY CORRIDOR ALONG HIGHWAY 78, THE THE RETAIL AND THAT THAT EVEN ACTUALLY EVEN INDUSTRIAL QUARTER THERE ALONG HIGHWAY 78. EXCLUDING WALMART. THE WOODBRIDGE CORNER, THE WOODBRIDGE CORNERS. YEAH, BECAUSE THOSE ARE, THOSE ARE NEWER, AND SO THOSE ARE EXCLUDED, BUT EVERYTHING FROM THE KROGER AND ALL THAT. 
          THOSE ARE ALL AREAS THAT THAT ARE ELIGIBLE FOR THE THE GRANT SMALL, THE THE GRANT PROGRAM, SURE. 
          SO THE, AND I'LL SAY THAT I DIDN'T SPECIFY THAT THIS IS AN ADMINISTRATIVE GRANT, WHICH IS, SO THE BOARD ESSENTIALLY PROVIDED THE PARAMETERS, THE FRAMEWORK FOR THE PROGRAM. COUNCIL, BY VIRTUE OF APPROVING OUR BUDGET, GIVES US THE SPENDING AUTHORITY NOT TO EXCEED $100,000. SELECTING FOLKS AS LONG AS SOMEBODY MEETS 
          [00:15:01]
THE CRITERIA, THEY'RE ELIGIBLE. CANDIDLY, THE APPLICANTS, IT'S BEEN A LITTLE BIT SLOWER THAN I THINK WE WOULD HAVE HOPED, JUST BECAUSE YOU'RE OFTEN DEALING WITH A TENANT IN A SINGLE SPACE, WHO THEN HAS TO COORDINATE WITH THE OWNER. SO WE'VE RECEIVED A FEW... APPLICATIONS AND THEN IT'S JUST WORKING WITH FOLKS TO MAKE SURE THEY GET THEIR QUOTES IN ORDER. AND SO IF WE WERE TO RECEIVE A BUNCH AT A TIME, WE WOULD CERTAINLY HAVE TO EVALUATE THOSE AND POTENTIALLY COME BACK TO THE BOARD TO ASK FOR ADDITIONAL FUNDING IF NECESSARY. THAT HASN'T BEEN OUR ISSUE AT THIS POINT. THAT'D BE A GREAT PROBLEM TO HAVE. 
          IN REALITY, THAT'S WHAT WE WOULD LIKE TO SEE BECAUSE IT'S JUST WAYS THAT WE CAN HELP IMPROVE THE COMMUNITY. SO, YEAH, YEAH, THANK YOU. YES, SIR. ANY QUESTIONS? ANY OTHER QUESTIONS OR COMMENTS ON THIS AREA? ALL RIGHT. HOW LONG DO YOU WANT TO TAKE ON? WE'VE GOT ABOUT 10 MINUTES BEFORE THEY COME IN. 
          OKAY. AND WE'LL MOVE ON 
          [2. Receive a presentation on the City of Sachse Community Logo.]
TO THE ITEM. E2, RECEIVE A PRESENTATION REGARDING THE CITY OF SACHSE COMMUNITY LOGO. 
          SO, JARED, I KNOW THIS WAS BROUGHT UP AT THE STATE OF THE CITY LAST WEEK. YES, THAT'S CORRECT. THE MAYOR INTRODUCED THIS LOGO PUBLICLY FOR THE FIRST TIME. I THINK WE'VE BEEN WORKING ON BEHIND THE SCENES. WE'RE EXCITED ABOUT IT. SO I'LL JUST GO THROUGH, GIVE A LITTLE BACKGROUND. 
          WE'LL TALK THROUGH THE DESIGN DEVELOPMENT, TALK THROUGH NEXT STEPS. SO THE CITY? CURRENTLY, AS YOU ALL KNOW, WE HAVE THE CABOOSE LOGO. 
          THAT'S OUR OFFICIAL PRIMARY LOGO. AND YOU CAN SEE SOME OF OUR SECONDARY AND SUB-BRAND LOGOS THAT ARE RESERVED FOR OFFICIAL USE. SO BASICALLY SOMEBODY THAT WORKS FOR THE CITY OR IS REPRESENTING THE CITY IN AN OFFICIAL COMPANY. 
          CAPACITY WOULD WOULD BE ABLE TO WEAR THIS LOGO, SOMEBODY JUST A RESIDENT, FOR EXAMPLE, THAT JUST WANTED TO HAVE SOMETHING THAT SAID SACHSE, THEY WOULD NOT BE ABLE TO WEAR THIS. WE HAVE TO PROTECT THIS BRAND. USAGE RESTRICTED TO STAFF, AS YOU CAN SEE, ELECTED AND APPOINTED REPRESENTATIVES. AS YOU ALL HAVE THE TEAM SACHSE LOGO, THAT IS ONE BRAND THAT WOULD FIT UNDER THIS KIND OF PROTECTED CATEGORY. WE TRY TO KEEP THAT PRETTY BUTTONED UP, SO IT IS NOT DESIGNED FOR CASUAL OR PROMOTIONAL USE BY THE PUBLIC. JUST A BIT OF BACKGROUND, YOU ALL HAVE LIKELY SEEN THIS T-SHIRT, THE I'M TOO SEXY FOR MY SHIRT. YOU'VE GOT THE FORMER WILEY ISD SUPERINTENDENT, DR. LOPEZ FROM GISD, AND THEN THE MAYOR. 
          DURING THE COMPREHENSIVE PLAN, WE INTRODUCED THIS SHIRT AS A WAY TO PROMOTE AND TRY TO ENGAGE. FOLKS GET THEM TO PARTICIPATE IN OUR COMPREHENSIVE PLAN PROCESS, ESSENTIALLY INCENTIVIZING SOMEBODY TO GIVE US THEIR INPUT ON WHAT THEY WANT TO SEE IN THE FUTURE. FOR SACHSE. SO THE CAMPAIGN WAS REALLY SUCCESSFUL, SO WE STARTED THEN DISTRIBUTING THOSE SHIRTS TO BUSINESSES, BROKERS. IF WE GO TO BE ON, IF I'M ON A PANEL, OR IF I'M TALKING TO BROKERS OR SITE SELECTORS. 
          WE'LL TAKE THESE SHIRTS WITH THIS AND EVERYBODY GETS A KICK OUT OF IT. WE WILL TAKE IT TO BUSINESS. GRAND OPENINGS OR RIBBON CUTTINGS, YOU'VE PROBABLY SEEN IN SOME OF THE PICTURES THAT THE PROPRIETOR OF THE BUSINESS OR THE MAYOR MAY BE HOLDING THE SHIRT UP, ALMOST LIKE A FLAG. SO, DEMAND EXCEEDED EXPECTATIONS, CERTAINLY, BUT THE DESIGN IS OWNED BY A PRIVATE COMPANY. WE DON'T HAVE THAT INTELLECTUAL PROPERTY. IT'S NOT OURS. SO FOLKS WOULD SAY, HOW DO I GET ONE OF THESE? AND WE WOULD ESSENTIALLY BE POINTING THEM TO A PRIVATE COMPANY'S WEBSITE. 
          SO WE IDENTIFIED THAT WE HAVE A, YOU KNOW. WELL, WE KNOW WE HAVE A UNIQUE AND RECOGNIZABLE NAME. IT LENDS ITSELF VERY WELL TO BRANDING. I THINK WE FOUND THAT THERE'S AN OPPORTUNITY TO CAPITALIZE ON THIS AND CREATE SOME BRAND UBIQUITY. 
          BY ALLOWING THE COMMUNITY TO WEAR AND SHARE, KIND OF FOSTER SOME PRIDE. SO WE CULTIVATED THIS THIRD TIER IN THE BRAND HIERARCHY THAT WOULD ALLOW THE BROADER AND MORE FLEXIBLE PUBLIC USE. AND REALLY, IT'S LIKE A MARKETING, ECONOMIC DEVELOPMENT, TOURISM, COMMUNITY PRIDE LOGO, RIGHT? THIS IS NOT REPLACING THE CABOOSE LOGO. THE CITY'S OFFICIAL LOGO WILL STILL BE THE CABOOSE. THIS IS SIMPLY A FUN, AGAIN, MARKETING MARK, WORDMARK. WE WANTED TO CREATE A WORDMARK THAT WAS APPROACHABLE, INVITING, SOMETHING THAT RESIDENTS, VISITORS, BUSINESSES WOULD GENUINELY WANT TO WEAR. ALLOW THE COMMUNITY TO ACT AS WALKING BILLBOARDS FOR SACHSE, SUPPORTING COMMUNITY. CITYWIDE MARKETING BEYOND JUST YOUR OFFICIAL COMMUNICATIONS. 
          FOR EXAMPLE, I JUST TALKED ABOUT BEING AT THE ICSC AT RIVER TRADE SHOW. WE BROUGHT A TON OF SHIRTS, BUMPER STICKERS THAT HAD THIS LOGO, WHICH I'LL SHOW IN A MINUTE ON IT. AND WE WENT THROUGH THEM VERY QUICKLY, FOSTERING PRIDE AND BELONGING ACROSS THE ORGANIZATION. SOME OF THE INSPIRATION, IF ANYBODY'S BEEN TO 30A, SEASIDE, WATERCOLOR, THERE IS UBIQUITY TO THESE. THE SHIRTS THAT YOU CAN GET AT THE SEASIDE STYLE STORE OR AT THE 
          [00:20:01]
WATERCOLOR RESORT, 30-A STICKERS THAT SEEM TO BE PRESENT ALL OVER DALLAS, FORT WORTH. THEY'RE SIMPLE, THEY'RE RECOGNIZABLE, PEOPLE WANT THEM. I KNOW WHEN I GO TO SEASIDE, I ALWAYS POP INTO THE SEASIDE STYLE TO LOOK AT DIFFERENT SHIRTS. I'VE GOT THREE OR FOUR MYSELF. GOAL IS SIMPLE, CREATING A MARK THAT FELT LIKE A LIFESTYLE BRAND, NOT A GOVERNMENT LOGO. SO WE PARTNERED WITH TUMBLEWEED TEXTILES, A PRODUCTION AND APPAREL COMPANY, A GRAPHIC DESIGN STUDIO BASED OUT OF FRISCO, TO CREATE A WORDMARK THAT CAPTURED OUR SPIRIT. WE WANTED TO INCLUDE THE TX FOR GEOGRAPHIC CLARITY. 
          SACHSE, IF YOU GOOGLE IT, I MEAN, EVENTUALLY CITY OF SACHSE WILL BE ONE OF THE TOP HITS, BUT THERE'S ALSO A CONSTRUCTION COMPANY THAT HAS THAT NAME, AND PEOPLE HAVE THE LAST NAME. 
          AND SO WE WANTED TO... MAKE SURE IT WAS CLEAR IF SOMEBODY SAW IT, AND THEY WERE LIKE, WHAT WAS THAT? THEY GOOGLE TAXI TEXAS, SOMETHING CLEAN, VERSATILE, SCALABLE, SOMETHING THAT WORKS ACROSS STICKERS, APPAREL, PROMOTIONAL ITEMS. AND THE FINAL DESIGN WOULD BE OUR IP FOR LONG-TERM USE. SO THIS IS THE COMMUNITY LOGO, THE COMMUNITY WORDMARK. WE'VE GOT, AS I MENTIONED, THIS PRINTED ON SHIRTS, BABY ONESIES. THAT WAS A HIT AT THE TRADE SHOW. PEOPLE WERE LITERALLY COMING UP TO US AND THEY WOULD SAY, HEY, I HEARD YOU HAD BABY CLOTHES. I THINK THAT HAPPENED AT LEAST ONCE, MAYBE TWICE. SO IT WAS A GOOD HIT, BIG HIT. IT WAS REALLY FUN. EXACTLY RIGHT. 
          IT WORKS. AS I MENTIONED AT CITY COUNCIL ON MONDAY, PEOPLE TAKE PICTURES OF TWO THINGS, THEIR BABIES AND THEIR DOGS. 
          WE ALSO MADE DOG BANDANAS, BY THE WAY, THAT HAVE THIS LOGO ON IT. SO THIS IS, AS I MENTIONED, THE THIRD TIER IN OUR BRAND HIERARCHY, INTENDED FOR BROAD COMMUNITY PROMOTIONAL USE. DOESN'T REQUIRE THE SAME LEVEL OF PROTECTION AS THE CABOOSE WOULD. DESIGNED TO BE KIND OF FUN, EVERYDAY VISIBILITY. 
          SOMETHING THAT PEOPLE WOULD WANT TO BUY, HONESTLY, IS HOW WE KIND OF COUCHED IT. 
          SO THERE'S SOME EXAMPLES OF MATERIALS THAT WE'VE HAD PRINTED UP. AGAIN, DOG BANDANAS, BABY ONESIES. AND THEN WE HAVE THOUGHT THROUGH OTHER OPTIONS, WHICH I'LL GET INTO IN A LITTLE BIT. AGAIN, WE HAD A LOT OF FUN WORKING WITH THE COMPANY THAT PUT THIS TOGETHER, SO CREATING A DISTINCTIVE MARK THAT ALLOWS FOR INSTANT REGIONAL RECOGNITION. SO THE NEXT STEPS WOULD BE LAUNCHING THIS, AND SO WE'VE SLOWLY BEEN DOING THAT. AS MENTIONED, DURING STATE OF THE CITY, THE MAYOR INTRODUCED THE ITEM. WE GAVE A PRESENTATION TO COUNCIL. HAD THE PROMOTIONAL ITEMS AT OUR TRADE SHOW. AND THEN WHAT WE'RE HOPING TO DO IS SORT OF CREATE ANTICIPATION AND DEMAND THROUGH ALMOST LIKE DROPS. SO FINDING OPPORTUNITIES TO TIE GIVING AWAY SHIRTS TO SPECIFIC INITIATIVES. SO YOU CAN SEE SOME EXAMPLES THERE FOR CLEAR THE SHELTERS MONTH, FOR EXAMPLE, YOU KNOW, GIVING, GIVING DOG BANDANAS. I ACTUALLY GAVE SOME TO OUR DIRECTOR OF LEISURE SERVICES, WHO'S OVER AT THE ANIMAL SHELTER, LANCE WHITWORTH, AND I SAID, HEY, IF YOU WANT TO TAKE THESE TO THE ANIMAL SHELTER, IF SOMEBODY ADOPTS A DOG, THEY'RE WELCOME TO HAVE IT. 
          SUMMER READING MONTH, WE THOUGHT ABOUT HOW WE COULD CREATE BOOKMARKS. PARKS AND REC MONTH, COOLING TOWELS AND PICKLEBALL PADDLES. RED, WHITE, AND BLUE BLASTS, T-SHIRTS, TANK TOPS, SUMMER CONCERT SERIES, BEACH TOWELS, HOLIDAYS, ORNAMENTS. SO THE APPLICATIONS HERE ARE KIND OF ENDLESS. SO WE'RE GOING TO MAINTAIN A SMALL INVENTORY OF MERCHANDISE INITIALLY. WE HAVE SOME STUFF UP IN OUR OFFICE. WE'RE DISTRIBUTING BUMPER STICKERS UPON REQUEST. WE ARE EVALUATING THE FEASIBILITY OF AN ONLINE OR VIRTUAL STORE. 
          SO, YOU MIGHT HAVE HEARD OF PRINT-ON-DEMAND. IT'S PRETTY REMARKABLE WHAT YOU CAN DO WITH TECHNOLOGY, NOT EVEN MAINTAINING AN INVENTORY. 
          WORKING WITH DIFFERENT VENDORS AND THIRD PARTIES TO HAVE THEM MANAGE THE PRODUCTION AND SHIPMENT OF THESE SHIRTS. SO WE ARE LOOKING AT AN ONLINE STORE OPTION WHERE WE WOULD ESSENTIALLY CONTROL THE PRODUCTS. THAT WOULD HAVE THE MARK ON THEM AND THEN FOLKS COULD GO AND PURCHASE THEM. 
          WE'LL WORK WITH TUMBLEWEED TEXTILES. AGAIN, THEY'VE BEEN A GREAT PARTNER ON NEW DESIGNS AND SEASONAL RELEASES. AND THEN WE'LL MEASURE DEMAND AND ADJUST PRODUCTION ACCORDINGLY. SO I PROBABLY ALREADY NEED TO ORDER SOME MORE SWEATSHIRTS AND BUTTONS. WE WILL USE THIS TO INCREASE COMMUNITY PRIDE, IDENTITY, EXPAND POSITIVE VISIBILITY OF SACHSE, SUPPORT ECONOMIC DEVELOPMENT, TOURISM, AND HOPEFULLY PEOPLE ENJOY AND REALLY WANT TO WEAR. SO WITH THAT, I WILL TAKE ANY QUESTIONS. SO THIS IS STUFF THAT ANYBODY CAN WEAR IN VIRTUALLY ANY CAPACITY. 
          THEY DON'T HAVE THE RIGHT TO REPRODUCE IT THEMSELVES, 
          [00:25:06]
BUT IT DOESN'T. YOU DON'T HAVE TO BE A CITY OFFICIAL WEARING THAT, OR LIKE, NOBODY'S GOING TO WALK AROUND WEARING THIS UNLESS YOU'RE ON A BOARD OR SOMETHING LIKE THAT. THAT'S RIGHT. 
          YEAH, SO LIKE I SAID, WE WERE GIVING AT THE TRADE SHOW, WE JUST BASICALLY HAD THEM OUT SO FOLKS WOULD WALK BY. 
          AND IF I HAD A MEETING WITH SOMEBODY, FOR EXAMPLE, I WOULD TAKE A SHIRT WITH ME AND GIVE IT TO THEM AS I WAS LEAVING THE MEETING. SO THOSE ARE BROKERS, DEVELOPERS, BUSINESSES THAT JUST MAY LIVE ANYWHERE. THEY MIGHT NOT EVEN LIVE IN DFW. AND TO ME, THAT'S GREAT. MY GOAL IS TO BE... AT SEASIDE SOMEDAY AND SEE SOMEBODY WEARING THE SAXON TX LOGO OR SEE THE BUMPER STICKER ON A CAR. AND WILEY ISD, TO THEIR CREDIT, THEY DID AN AMAZING JOB WITH THEIR RIDE FOR THE BRAND. WE'VE ACTUALLY TALKED WITH IAN HALPERIN ABOUT KIND OF HOW THEY LAUNCHED THIS AND ALREADY GOTTEN SOME IDEAS FROM THEM. SO WE'RE EXCITED ABOUT NEXT STEPS. 
          THAT'S GREAT. ANY OTHER QUESTIONS? HOW ARE WE PLANNING TO KIND OF ROLL THIS OUT TO THE COMMUNITY? I KNOW I HAVE ALREADY SEEN ON SOCIAL MEDIA, IT'S STARTING TO KIND OF GET SOME PICKUP, BUT WHAT IS OUR PLAN FOR THAT? SO THERE WILL BE, THE CITY IS GOING TO MAKE A POST ABOUT IT. THE PAPER, THE LOCAL PAPER, THEY DID POST ABOUT THE LOGO, INTRODUCED THAT IN THE SACCY NEWS. SO THE CITY IS GOING TO MAKE A POST ABOUT IT JUST TO SORT OF GET... MORE INFORMATION OUT THERE ABOUT IT. AGAIN, CLARIFYING, THIS ISN'T REPLACING THE CABOOSE LOGO. AND THEN, AGAIN, REALLY, IT'S KIND OF A PAWN REQUEST. IF PEOPLE WANT A BUMPER STICKER, OR WE PLAN TO USE KIND OF THOSE STRATEGIC, WHETHER IT'S CITY EVENTS, OR IF I'M JUST AT CITY HALL AND SOMEBODY ASKS ME. OR IF YOU ALL ARE TALKING TO SOMEBODY AND THEY WANT ONE, OR SITE VISITS, BUSINESS VISITS. AGAIN, THE GOAL HERE BEING TO ESSENTIALLY REPLACE THE I'M TOO SACHSE FOR MY SHIRT SHIRT. AND SO WE HOPE FOR THIS TO BECOME MORE, MORE UBIQUITOUS. I WE BOUGHT THIS STUFF TO GIVE IT AWAY, SO THERE'S NO, WE'RE NOT CHARGING ANYBODY FOR IT RIGHT NOW. EVENTUALLY, IF THERE IS AN ONLINE STORE, THERE MIGHT BE A COST, BUT THAT'LL BE A DOWN-THE-ROAD DISCUSSION. I THINK IT'S GREAT, ALL RIGHT, DO WE HAVE CONSULTANTS? SO THEY MAY BE ON THERE. I CAN LOOK REALLY QUICKLY. LET'S LOOK AND SEE, I CAN. DO YOU SEE THEM? MIKE, YOU SEE THEM. OKAY. 
          OKAY. YES, THEN WE WILL MOVE TO, WE'LL GO BACK THEN TO OUR 
          [1. Discuss and consider approval of the Economic Development Strategic Plan.]
ITEM. I GUESS IS THAT D1 DISCUSS CONSIDER APPROVAL OF THIS ECONOMIC DEVELOPMENT STRATEGIC PLAN. SO ALL OF US, I THINK, WERE PRESENT AT THE MOST RECENT MEETING WE HAD WITH THE STRATEGIC CONSULTANTS. 
          THEY'VE GOT IT ALL DONE, AND YOU'VE SEEN IT IN YOUR PACKETS, AND THEY'LL PRESENT TO US TODAY. WE DO HAVE TO FORMALLY VOTE TO APPROVE THE STRATEGIC PLAN. 
          THEN AFTER THAT, THEN IT GOES TO CITY COUNCIL, CORRECT, JARED? THAT'S CORRECT. SO YOU ALL WILL TAKE AN ACTION ON THE ITEM THIS EVENING, ESSENTIALLY RECOMMENDING APPROVAL, AND THEN COUNCIL WILL SEE IT MARCH 2ND. OKAY, SO HOPEFULLY WE'LL GET TECHNOLOGY TO WORK HERE AND WE'RE GOING TO SEE THEM ON THE SCREEN HERE IN JUST A MOMENT. SEEING A LITTLE BIT BETTER? YEAH. THERE THEY ARE. STEPHEN AND LAURA, CAN YOU GUYS HEAR US? WE CAN. 
          NOW WE CAN. THERE WE GO. THANK YOU, MIKE. NOW WE'RE NOT JUST GOING TO STARE AT EACH OTHER ON THE SCREEN. WE CAN TALK. WE WERE NOT SURE HOW THAT WAS GOING TO GO. ALL RIGHT. WELL, WELCOME BACK. GLAD TO HAVE YOU HERE WITH US. 
          THANK YOU. IT'S GOOD TO BE HERE. HOW'S EVERYBODY DOING? WE ARE DOING WELL. 
          WE'RE DOING WELL. SO WE'VE INTRODUCED TO THE BOARD KIND OF WHAT WE'RE DOING. SO I DON'T KNOW WHO I'M TURNING THE TIME. 
          JARED, DO YOU WANT TIME FIRST? GO STRAIGHT TO... THEN I'LL LET YOU GUYS BATTLE OVER WHO TALKS FIRST. IS THAT YOU, LAURA, OR WHO IS IT? UM, WELL, I THINK I HAVE ONE QUESTION. I'LL ANSWER THE QUESTION. ME, PROBABLY, BUT... OKAY. HOW ARE WE DISPLAYING THE DECK? IF YOU ALL WANTED TO SHARE YOUR SCREEN, YOU'RE WELCOME TO DO SO. 
          OKAY, YOU CAN SEE US WELL 
          [00:30:01]
ENOUGH FOR THAT TO HAPPEN? YES, MA'AM. OKAY, THANK YOU. 
          GOOD TO HEAR YOUR VOICE, JARED. GOOD TO HEAR YOURS. 
          YEP, THAT WORKS, PERFECT. 
          YES, WE CAN SEE IT NOW. THANK YOU. WELL, IT IS LOVELY TO BE HERE THIS EVENING AND SEE YOU ALL. AND I'M JOINED BY STEPHEN PETTIGO, WHO, YOU KNOW, IS PARTNER AT CIVICSOUL, AND CLARA BELK, WHO'S DONE A LOT OF WORK ON THIS PLAN. I KNOW SHE'S WORKED A LOT WITH JARED ON THE ANALYTICS AND THE LAND USE AND ALL THOSE THINGS. WE ARE REALLY EXCITED ABOUT THIS, YOU GUYS. I KNOW THAT YOU HAVE, WE SPENT A LONG TIME WITH YOU BEFORE THE HOLIDAYS. GOING THROUGH THE DETAILS OF THIS PLAN, AND JARED HAS ASKED US TO FOCUS ON THE GOALS AND STRATEGIES. 
          SO WHAT WE'LL DO, BECAUSE YOU'VE GOT THIS SLIDE SHOWING YOUR BACKUP, AND PEOPLE MAY BE EXPECTING TO HEAR A LITTLE BIT ABOUT EACH SLIDE, WE'LL MOVE SWIFTLY THROUGH THE FIRST FEW SLIDES AND THEN SPEND TIME ON THIS. LET ME SAY THIS, YOU ALL HAVE SEEN MOST OF THIS BEFORE. YOU'VE GOT THE FULL REPORT IN YOUR BACKUP. I THINK THAT'S TRUE, RIGHT, JARED? THAT'S CORRECT. AND I THINK WHAT WE ARE DOING NOW IS MOVING THROUGH THE FINAL APPROVAL PROCESSES. SO ANY QUESTIONS THAT YOU HAVE, I THINK WE ARE HERE TO ANSWER THOSE QUESTIONS AND HOPEFULLY SEEK YOUR APPROVAL TO MOVE THIS ON TO THE CITY COUNCIL. SO THE TITLE OF THIS IS BETTER TOGETHER, BUILDING A COMPLETE COMMUNITY IN SACHSE. ALL RIGHT, ONE SECOND. I'M HAVING A TECHNICAL ISSUE ON MY SIDE. AND THAT COMPLETES OUR PRESENTATION. 
          ALL IN FAVOR? HEY, CLAIRE, IF YOU NEED ME TO SHARE, I CAN. 
          NO, I THINK WE'RE GOOD NOW. 
          THERE WE GO. OKAY, THERE WE GO. 
          ALL RIGHT, SO WHAT WE'LL TALK ABOUT, WE'LL TALK SWIFTLY ABOUT... 
          WHY WE DID THE WORK, HOW WE DID THE WORK, THE VISION STATEMENT, AND THEN WE'LL SPEND TIME ON THE FIVE STRATEGIC GOALS AND MOVING FORWARD TOGETHER. SO WE'VE TALKED ABOUT THIS BEFORE WHEN WE'VE MET WITH YOU AS A GROUP AND INDIVIDUALLY. 
          ONE OF THE THINGS THAT WE FEEL THE MOST STRONGLY ABOUT IS THAT ECONOMIC DEVELOPMENT SHOULD NOT HAPPEN TO A COMMUNITY. IT SHOULD HAPPEN WITH ONE. AND BETWEEN THE PROCESSES THAT WE'VE RUN AND THE PEOPLE, THE ENGAGEMENT THAT WE'VE DONE, AS WELL AS THE COMP PLAN ENGAGEMENT THAT YOU'VE DONE, I THINK WE'VE HAD AN OPPORTUNITY TO REALLY GET NICE, DEEP UNDERSTANDING OF WHAT'S IMPORTANT TO THE COMMUNITY. OUR THEORY ABOUT ECONOMIC DEVELOPMENT IS THAT THE TRADITIONAL METHOD OF ECONOMIC DEVELOPMENT IS TYPICALLY UNSATISFYING AND INCOMPLETE FOR COMMUNITIES. 
          IT'S REPRESENTED ON THE LEFT, WHICH IS JUST A REALLY, REALLY... FOCUSED ATTENTION TO COMPANY ATTRACTION. WHO KNEW IS COMING TO TOWN AND WHAT ARE THEY BRINGING WITH THEM? THAT IS IMPORTANT. AND YOU ARE, IN FACT, IN ONE OF THE MOST DISTINGUISHED AND DIVERSE ECONOMIES IN THE COUNTRY IN THIS METROPLEX AREA. AND IT IS IMPORTANT FOR YOU TO GET YOUR FAIR SHARE OF THIS VIBRANT ECONOMY. AND WE THINK THAT IT'S REALLY IMPORTANT TO BE THINKING ABOUT WORKFORCE, WHICH IS THE NUMBER ONE ISSUES THAT COMPANIES ARE TALKING ABOUT. 
          WHETHER OR NOT THEY'RE MAKING LOCATION DECISIONS OR GROWTH DECISIONS IN YOUR COMMUNITY, CATALYZING INNOVATION. THIS IS INCREDIBLY IMPORTANT TO ECONOMIC DEVELOPMENT STRATEGIES BECAUSE YOU WANT YOUR ECONOMY TO CONTINUALLY REFRESH AND RENEW AND MODERNIZE, AND INNOVATION IS THE WAY TO MAKE SURE THAT YOU ARE LEADING THESE INDUSTRIES, NOT IN THE LAGGING PART OF THESE INDUSTRY SECTORS. 
          LAND USE, NO QUESTION. FRONT AND CENTER FOR YOU GUYS. 
          YOU'VE SPENT A LOT OF TIME THINKING ABOUT WHAT YOU CAN DO TO MATCH YOUR LAND USE WITH YOUR ECONOMIC DEVELOPMENT PLANS, WHICH, BY THE WAY, IS BRILLIANT, SO THAT YOU NOT ONLY HAVE A VISION FOR ECONOMIC DEVELOPMENT, BUT YOU KNOW HOW YOUR LAND IS GOING TO MEET THAT VISION. HOUSING COMES UP OVER AND OVER AGAIN ALL OVER THE COUNTRY AND DESTINATION DEVELOPMENT, WHICH WAS FUN TO THINK ABOUT WITH YOU ALL. THIS, WHAT I'VE REPRESENTED ON THE RIGHT, IS REALLY ABOUT COMPLETE COMMUNITY. THE GOAL OF THIS, OF COURSE, IS THAT THE MEMBERS OF YOUR COMMUNITY CAN SEE THEMSELVES IN THE ECONOMIC DEVELOPMENT STRATEGY. BECAUSE YOU'RE TALKING ABOUT THINGS THAT ARE NEAR AND DEAR TO THEIR HEARTS. THIS HAS BEEN SORT OF A DATA-DRIVEN, COMMUNITY-CENTERED, ACTION-ORIENTED PLAN. YOU'VE SEEN THIS SLIDE BEFORE. YOU KNOW, WE THINK ABOUT THIS IN FOUR PHASES, LISTEN AND LEARN. THIS HAD A LOT TO DO WITH WORKING WITH STAFF, WITH YOU ALL, WITH COUNCIL, WITH REGIONAL PARTNERS, UNDERSTANDING WHAT'S WORKING AND WHAT'S NOT. NOTEWORTHY HERE, I WOULD JUST SAY, IS THERE ARE A LOT OF COMMUNITIES IN THIS METROPLEX AREA, AND YOU ALL HAVE DONE A BEAUTIFUL JOB. 
          YOUR CITY MANAGER AND YOUR MAYOR HAVE DONE A BEAUTIFUL JOB OF MAKING SURE THAT YOU ARE ON EVERYONE'S RADAR, AND WE GOT THAT LOUD AND CLEAR WITH THAT LISTEN AND LEARN PORTION. ANALYZE AND CLARIFY IS ALL ABOUT THINKING 
          [00:35:01]
ABOUT THE ECONOMY, THE TARGET SECTORS, LAND USE. MAKING SURE THAT WE ARE FOCUSED. IT'S NOT, YOU DON'T HAVE AN OPPORTUNITY TO GET A LOT OF EVERYTHING. SO EVERY OPPORTUNITY THAT YOU SEEK AND THAT YOU LAND IS STRATEGIC FOR YOU. SYNTHESIZING AND CO-CREATING AND MAKING SURE THAT THE DATA, COMMUNITY PRIORITIES, AND ALL OF THAT FITS TOGETHER. YOU'RE GOING TO SEE THAT THIS EVENING FOR THE SECOND TIME. AND THEN ACTIVATING. AND WE'VE SPENT A LOT OF TIME WITH GINA AND WITH JARED THINKING ABOUT THE ACTION PLAN. AND HOW WE CAN MAKE SURE THAT. ONCE THIS IS ADOPTED, EVERYBODY CAN GET TO WORK FAST. AND YOU GUYS CAN START TO SEE SOME OF THE BENEFITS OF THIS PLAN. 
          STEVEN, YOU WANT TO TALK ABOUT WHAT WE ACCOMPLISHED? YOU WANT ME TO KEEP GOING? I'LL DO IT. I'LL JUMP IN. SO WHAT HAVE WE ACCOMPLISHED? SO TO PUT A LITTLE BIT AROUND WHAT WE DID, TO KIND OF OFFER THE FRAMEWORK FOR THE WORK, WE, YOU KNOW, WE WE ASSESS COMPETITIVE BENCHMARK. WE LOOKED AT 10 OTHER COMMUNITIES. WE JUMPED IN AND DID A REALLY COMPREHENSIVE ASSESSMENT OF CLUSTERS AND WHAT ARE THE BUSINESS OPPORTUNITIES. 
          INVESTMENT OPPORTUNITIES THAT WE SHOULD BE POSITIONING FOR SACHSE. WE DID A LOT OF WORK AROUND UNDERSTANDING PEER EDOS AND HOW IS THE WORK THAT THEY'RE DOING AND HOW THEY CAN INFLUENCE OUR IMPLEMENTATION WORK. WE SPENT A LOT OF TIME IN THIS PLAN THINKING ABOUT CORRIDORS. YOU'LL SEE, PARTICULARLY AROUND 5TH STREET. YOU'LL SEE THAT IN A SECOND. WE'RE GOING TO DO A LITTLE BIT OF A HIGHLIGHT OF THAT WORK. 
          WE ENGAGED Y'ALL. WE ENGAGED CITY COUNCIL. WE DID ONE-ON-ONES. WE DID A LOT OF ENGAGEMENT AROUND REGIONAL PARTNERS AS WELL. SO WHAT ARE THE THINGS THAT WE KNOW? WELL, WE KNOW WE'RE STARTING FROM A COMMUNITY OF STRENGTH. 
          WE'RE GROWING QUITE FAST, ABOUT TWO AND A HALF TIMES FASTER THAN TEXAS. WE'RE A REALLY SMART COMMUNITY. NEARLY HALF OF OUR COMMUNITIES HAS A BACHELOR'S DEGREE OR HIGHER, SO IT'S AN EDUCATED WORKFORCE. 
          INTERESTING ENOUGH, WE LEARNED, I THINK, THAT 25% OF THE RESIDENTS IN SAC STATE ACTUALLY WORK REMOTELY, SO MEANING THAT THEY'RE WORKING FROM THEIR HOMES, SO AN OPPORTUNITY TO THINK ABOUT HOW WE LEAN INTO THAT AND POSSIBLY UTILIZE THAT FOR AN ENTREPRENEURIAL COMMUNITY AND ECOSYSTEM. DIVERSITY WAS REALLY AWESOME HERE. LOTS OF RESIDENTS OF COLOR AND DIFFERENT COMMUNITIES. AND SO THERE'S A REAL CHANGING DYNAMIC, KIND OF REALLY REPRESENTING, KIND OF THE FACE OF WHAT TEXAS IS BECOMING. FAMILY FRIENDLY, LOTS OF GREAT SCHOOLS IN BOTH COUNTIES, GOOD ACCESS TO PARKS AND GREEN SPACE. 
          WE'VE SEEN ALL THE INVESTMENTS THAT THE CITY HAS MADE THERE. 
          AND THEN I THINK THAT, AS LAURA MENTIONED EARLIER, A LOT OF WORK HAS BEEN DONE TO REALLY, KIND OF FROM RELATIONSHIP STANDPOINT. 
          BOTH BY JARED AND HIS AND THE TEAM THAT HE'S WORKING WITH. 
          BUT ALSO GINA AND THE CITY MAN AS A CITY MANAGER AND THE MAYOR. 
          ABOUT JUST ENSURING THAT, SACHSE PART OF THE CONVERSATION AND WE'VE GOT A REAL STRONG FOUNDATION TO BUILD ON. UM, I WON'T HIT MUCH OF THIS BECAUSE WE TALKED ABOUT THIS, BUT YOU KNOW, WE'RE EDUCATED. HIGH MEDIAN INCOMES, UM, WE'VE GOT, YOU KNOW, ONE IN TEN WE'VE, BUT WE, YOU KNOW, THOSE ARE KIND OF THE ASSETS. 
          WHAT ARE SOME CHALLENGES? WE'VE GOT TO BUILD MORE OF AN EXPORT-BASED ECONOMY. WE TALKED ABOUT THAT SEVERAL TIMES WHEN WE'VE BEEN WITH Y'ALL FOR MEETINGS. AND WE'VE GOT TO BE ABLE TO MANAGE OUR GROWTH. I THINK THOSE ARE THE THINGS THAT WILL BECOME THE FRAMEWORK AS IT RELATED TO HOW WE THOUGHT ABOUT THE WORK. SO WITH THAT, I'LL LET LAURA TALK ABOUT VISION STATEMENT, AND THEN WE'LL JUMP RIGHT INTO KEY SECTORS AND GOALS AND ALL THAT. JAZZ. YEP. SO SACSI, THE COMPLETE COMMUNITY, CLOSE TO EVERYTHING, CONNECTED TO WHAT MATTERS. AND CENTERED ON OPPORTUNITY, LEADING NORTH TEXAS'S NEXT CHAPTER, ONE THAT TURNS TALENT INTO JOBS, CORRIDORS INTO DESTINATIONS, AND PROXIMITY INTO PROSPERITY. SO WE BUILT THIS AROUND FIVE STRATEGIC GOALS. 
          GOAL ONE IS A VIBRANT, DIVERSE ECONOMY. AND THIS IS WHERE WE'RE THINKING ABOUT ATTRACTING THAT HIGH VALUE INVESTMENT, THAT TRADED SECTOR INVESTMENT THAT CREATES FAMILY SUPPORTING JOBS. BUT ALSO EXPANDS THE CITY'S LONG-TERM FISCAL STRENGTH. WE TALKED A LOT ABOUT THIS WITH YOU THE FIRST TIME WE WERE TOGETHER. 
          INNOVATION THAT'S BUILT LOCALLY. STEPHEN ALLUDED TO THE POTENTIAL THAT YOU HAVE TO UNLOCK THE POWER OF YOUR PEOPLE, OF THE RESIDENTS THERE, CULTIVATING ENTREPRENEURS, AND, FRANKLY, FUELING SMALL BUSINESS GROWTH. 
          NUMBER THREE IS PARTNERSHIPS THAT MULTIPLY IMPACT. THIS IS ABOUT LEVERAGING STRATEGIC PARTNERSHIPS TO AMPLIFY YOUR VOICE. EXPAND OPPORTUNITY PIPELINES, AND COMPETE AT A REGIONAL SCALE. I THINK STEPHEN AND I HAVE BOTH TALKED ABOUT THE FACT THAT YOU ARE EXTREMELY WELL POSITIONED TO DO THIS WORK RIGHT NOW. 
          BECAUSE IT'S UNDERWAY. 
          PLACEMAKING, THIS FEATURED PROMINENTLY. I KNOW THIS IS HIGH PRIORITY FOR THE CITY COUNCIL AND FOR THE CITY MANAGER AND HER TEAM, MAKING SURE THAT KEY CORRIDORS ARE MIXED-USE DESTINATIONS, MAKING SURE WE'RE THINKING ABOUT PLACEMAKING AND REDEVELOPMENT. I KNOW THIS HAS BEEN ON YOUR RADAR FOR A LONG TIME. YOU WILL SEE HOW WE ARE THINKING ABOUT THIS IN PARTNERSHIP WITH THE COMP PLAN UPDATES IN ORDER TO GET THIS IN ACTION. AND A STORY WORTH TELLING. MAKING SURE THAT AS WE TALK ABOUT SACHSE, WE'RE TALKING ABOUT THAT COMPLETE COMMUNITY, AND YOU'RE ESSENTIALLY SHOWING YOURSELVES IN THE WORLD. WHAT YOU'RE PUTTING 
          [00:40:01]
IN THE STOREFRONT, WHAT YOUR VALUES ARE, AND HOW YOU INTEND TO EVOLVE AS A COMMUNITY THAT IS JUST GROWING SO QUICKLY IN A REALLY VIBRANT METROPLEX. HOW ARE WE GOING TO KNOW IF WE'RE SUCCEEDING? THIS WAS IMPORTANT TO EVERYBODY WE TALKED TO, INCLUDING YOU ALL. THE GOOD NEWS IS, A LOT OF THIS IS HIGHLY MEASURABLE. 
          SO WE'LL KNOW THAT BUSINESSES ARE GROWING AND INVESTING HERE. 
          YOU WILL BE ABLE TO MEASURE NEW COMPANY ATTRACTION AND TRADED SECTORS. YOU'LL BE ABLE TO MEASURE THAT IN TERMS OF INVESTMENT, IN TERMS OF JOB CREATION, AND ULTIMATELY, YOU'LL SEE THAT IN YOUR AVERAGE WAGES. 
          ENTREPRENEURS AND SMALL BUSINESSES ARE THRIVING. WE'LL KNOW THAT'S HAPPENING WHEN WE SEE NEW BUSINESSES THAT ARE LAUNCHING, REMOTE WORKERS THAT ARE ANCHORING LOCALLY. 
          IN OTHER WORDS, THEY'RE REMOTE WORKERS, BUT THEY'RE WORKING WITHIN YOUR ECONOMY, NOT SOMEONE ELSE'S ECONOMY. 
          YOU'LL HAVE A VERY PHYSICAL EVIDENCE OF THIS WITH YOUR CORRIDORS AND IN YOUR DOWNTOWN AREAS. 
          CORRIDORS ARE TRANSFORMING. 
          AGAIN, THIS IS GOING TO BE VERY VISIBLE AND STRATEGIC WORK. 
          YES, IT'S GOING TO START WITH SOME INFRASTRUCTURE INVESTMENTS, BUT THOSE INFRASTRUCTURE INVESTMENTS ARE GOING TO CATALYZE THE KINDS OF REDEVELOPMENTS THAT YOU'VE BEEN WANTING TO SEE FOR QUITE SOME TIME. 
          PARTNERSHIPS THAT ARE DELIVERING RESULTS, REGIONAL COLLABORATIONS ARE OPENING DOORS. WE'LL BE ABLE TO SEE WHAT KIND OF LEADS YOU'RE GETTING FROM YOUR REGIONAL PARTNERS, AND WHAT LEADS BECOME PROJECTS, AND WHAT PROJECTS BECOME REALITIES IN YOUR COMMUNITY. 
          AND WHEN YOUR STORY IS RESONATING, YOU'LL KNOW THAT WHEN. 
          BUSINESSES, DEVELOPERS, TALENT RECOGNIZES SACHSE AS THE PLACE WHERE THEY WANT TO BRING THEIR OPPORTUNITIES AND EXPAND THEIR EXISTING FOOTPRINTS. ALL RIGHT. 
          SO GOAL ONE. STEPHEN, WHY DON'T YOU TAKE THIS ONE? SURE. SO LAURA MENTIONED, GOAL ONE IS REALLY AROUND A DIVERSE, BUILDING A DIVERSE ECONOMY. 
          SO, BY ATTRACTING HIGH INVESTMENT, HIGH INVESTMENT OPPORTUNITIES. 
          BUT REALLY, WITH A LENS TOWARDS QUALITY JOB CREATION, REALLY WANTING TO THINK ABOUT SUPPORTING JOBS THAT ARE SUPPORTING FAMILIES, SUPPORTING JOBS, AND THAT CONTRIBUTE TO THE LONG-TERM FISCAL STRENGTH. 
          TO DO THAT, ONE OF THE THINGS WE DID IS WE OUTLINED, AND YOU GUYS, WE TALKED ABOUT THIS BEFORE WITH YOU, KIND OF SECTORS THAT REALLY MATTER, PROFESSIONAL SERVICES, TECHNOLOGY AND SOFTWARE, CONTINUE TO THINK ABOUT HEALTHCARE AND MEDICAL SERVICES, ENTREPRENEURSHIP AND INNOVATION. THESE ARE THE SECTORS THAT BECOME THE AREAS OF FOCUS AS WE'RE THINKING ABOUT BUSINESS ATTRACTION, INVESTMENT. THIS IS HOW JARED AND TEAM SHALL SHAPE WORK. IT SHOULD SHAPE THE WAY WE THINK ABOUT OUR CONVENINGS AND OUR PARTNERSHIPS AS WELL. SO HOW DO WE DO THIS? WHAT ARE THE KIND OF THE KEY STRATEGIES TO DO THIS? ONE IS ATTRACT PROFESSIONAL SERVICE FIRMS IN ACCOUNTING AND ARCHITECTURE AND CONSULTING. SO THOSE FOLKS THAT ARE LOOKING, A REAL OPPORTUNITY ABOUT BEING WHERE YOU ARE. AND POSITIONED IN THE FORT WORTH, THE DFW METRO, TO BE ABLE TO DO THAT. POSITIONING US AS A DESTINATION FOR TECHNOLOGY AND SOFTWARE FIRMS, THERE'S ALREADY A POSSIBILITY THAT WE SEE SOME SEE SOME GROWTH IN THE DATA THERE. SO CONTINUE TO BUILD ON THAT, LEVERAGING A LOT OF THE INVESTMENTS THAT HAVE BEEN MADE AROUND HEALTH CARE AND PARTICULARLY HOSPITAL ASSETS. 
          THINKING ABOUT WHAT ARE THE THINGS THAT ARE NEEDED TO DO TO DO FOR THAT? WE HEARD ALSO THAT NOT ONLY IS THAT A JOB CREATION AND WORKFORCE DEVELOPMENT OPPORTUNITY, BUT MOREOVER, UM, IT'S ALSO A QUALITY OF PLACE ASSET THAT'S REALLY IMPORTANT TO THE COMMUNITY. WE HEARD THAT FROM RESIDENTS AND WHEN WE ENGAGED COORDINATING WITH OUR SITES AND CORRIDORS AGAIN, THIS IS ABOUT MAKING SURE THAT YOU. AS WE THINK ABOUT THE BUSINESS ATTRACTION EFFORTS. WE'RE MATCHING THOSE WITH THE LAND USE PLANNING, AND WE'RE DOING THAT ALSO IN TOUCHING WITH OUR INCENTIVE FRAMEWORK AS WELL. I WILL SAY ONE OF THE THINGS WE'RE NOT SHOWING TONIGHT. IF YOU REMEMBER, WE WALKED THROUGH THAT DETAILED ACTION PLAN. 
          WE'VE WE'VE DONE A LOT OF REVISIONS BACK AND FORTH WITH WITH JARED. AND THAT TO PHASE THIS, TO PHASE THAT ACTION PLAN IN AND TO GIVE A REAL KIND OF ROAD MAP GOING FORWARD. 
          ON THIS, OUR SECOND GOAL IS REALLY AROUND INNOVATION, SO UNLOCKING THE POWER OF THE PEOPLE AND ENTREPRENEURS. SO I LOVE THIS GOAL. THIS IS MY GOAL. THAT REALLY KIND OF OFFERS A REAL FLAVOR OF WHO SACHSE IS IN TERMS OF THE PEOPLE THAT ARE WORKING THERE, BUT ALSO A LOT OF YOUR ENTREPRENEURS. AND REALLY KIND OF LEANING INTO THAT REALLY STRONG ASSET THAT WE KNOW, THAT IS THE PEOPLE AND THE RESIDENTS THAT LIVE THERE. 
          HOW DO WE DO THAT? YOU KNOW, THINKING ABOUT A BIG BET FOR THE EDA IS THIS INVESTMENT AROUND INNOVATION OR CO-WORKING SPACE. START TO CREATE THAT COMMUNITY AND ECOSYSTEM. WE'VE TALKED A LOT ABOUT HOW OTHER PLACES, LIKE BUDA AND MESQUITE AND OTHERS HAVE DONE THIS AND SHOWN REAL SUCCESS IN THIS. SUPPORTING SMALL BUSINESSES, IF YOU BUILD THAT HUB, YOU WANT TO THEN CREATE THE PROGRAMMING THERE. SO YOU MAKE SURE THAT WE'VE GOT THE ACCESS TO CAPITAL, MENTORSHIP AND BUSINESS DEVELOPMENT. AND WHAT'S GREAT ABOUT THAT IS BECAUSE YOU'RE PART OF THIS REGIONAL ECOSYSTEM. 
          WITH THE CHAMBER AND OTHERS, AND WORKFORCE SOLUTIONS AND THOSE TYPES OF THINGS, YOU DON'T ACTUALLY HAVE TO DO THAT YOURSELF. YOU JUST HAVE TO BE THE CONVENER AND BRING THOSE IN TO ACTIVATE THE PROGRAM. 
          BUILDING THAT ECOSYSTEM, SO, YOU KNOW, IT'S NOT JUST ABOUT PHYSICAL AND PROGRAMMING, IT'S THEN ABOUT THE SOCIAL ASSETS. THIS IS WHAT MAKES INNOVATION ECOSYSTEM WORK REALLY CRITICAL, THAT YOU'RE DOING NETWORKING, CONNECTING PEOPLE TOGETHER, YOU KNOW, MAKING SURE THAT WE'RE CELEBRATING THE ENTREPRENEURSHIP. ALL OF THIS IS A CYCLE THAT LEADS TO MORE ECONOMIC DEVELOPMENT, PARTICULARLY WHEN PEOPLE START TO SEE THAT SACHSE IS A GREAT PLACE TO BUILD A BUSINESS AND BE AN ENTREPRENEUR. TYING OUR 
          [00:45:02]
CORRIDOR PLAN BACK TO THIS. SO AGAIN, THIS IS THE WORK WHERE WE WANT TO TIE CORRIDORS TO MAKE SURE THAT WE'RE SUPPORTING THE REDEVELOPMENT EFFORTS ACROSS ALL OF THE CORRIDORS THAT WE'RE FOCUSING ON. AND THEN, FINALLY, AS WE'RE THINKING ABOUT PERMITTING AND ALL THE THINGS THAT IT TALKS ABOUT MAKING, BUILDING A BUSINESS OR CREATING A BUSINESS. IN SACHSE, WE WANT TO MAKE SURE THAT THERE'S A LITTLE EASE TO BEING ABLE TO DO THAT. AND SO MAKING SURE THAT WE'RE KIND OF LEADING INTO A REAL NICE SORT OF NAVIGATION SET OF SERVICES TO DO THAT. LAURA, I'LL DO THIS ONE, AND THEN YOU DO THE LAST TWO. 
          HOW'S THAT? ALL RIGHT. SO THE NEXT ONE IS REALLY AROUND PARTNERSHIPS, RIGHT? SO WE DON'T WANT TO WORK IN SILOS. WE WANT TO BE ABLE TO WORK AND LEVERAGE ALL THE PARTNERSHIPS THAT WE'VE BUILT. 
          SO BUILDING STRATEGIC PARTNERSHIPS, CREATING THAT VOICE, AND USING THAT TO REALLY OPERATE AT REGIONAL AND AT SCALE IS REALLY THE GOAL HERE. WHAT DOES THAT MEAN? HOW DO WE DO IT? LEANING INTO THOSE ESTABLISHED PARTNERSHIPS, SO JARED AND TEAM START TO BECOME A REAL CONVENER AROUND. AROUND THOSE SECTORS THAT WE JUST TALKED ABOUT, GETTING ALL YOUR HEALTHCARE INSTITUTE ASSETS TOGETHER, GETTING YOUR TECHNOLOGY ASSETS, YOUR PROFESSIONAL ASSETS TOGETHER. TO TALK ABOUT AND SOLVE THE CHALLENGES THAT WORKFORCE NEEDS. THEY HAVE, AND BRINGING ALL THOSE INSTITUTIONS AROUND THAT ECOSYSTEM TO DO THAT WITH YOU. WE HAVE FOUND THIS TO BE REALLY POWERFUL WORK. IT IS A DIFFERENT TYPE OF BUSINESS EXPANSION AND RETENTION. IT'S A DIFFERENT TYPE OF BRE, BUT IT'S ONE THAT'S REALLY, REALLY GETS YOUR BANG FOR YOUR BUCK. YOU WANT TO CONTINUE TO STRENGTHEN THE STATE AND REGIONAL PARTNERSHIPS THAT YOU HAVE. YOU KNOW, THINKING AND LEANING INTO YOUR RELATIONSHIPS WITH THE CHAMBER, MAKING SURE, WHICH WE'VE DONE WITH THIS PLAN, THAT IS CONSISTENT WITH THE STATE'S INVESTMENTS OPPORTUNITIES. AS IT RELATES TO NORTHWEST, EXCUSE ME, THE DALLAS-FORT WORTH AREA. AND THEN, FINALLY, JUST BEING SORT OF CREATIVE ABOUT THIS, ARE THERE OPPORTUNITIES AROUND RELATIONSHIPS WITH CITIES THAT ARE NEAR US FOR, YOU KNOW, JOINT SITE SELECTION AND MARKETING EFFORTS? IT'S REALLY HARD TO GET A GROUP OF SITE SELECTORS JUST TO COME VISIT YOUR TOWN, BUT MAN, IF YOU CAN, PARTNER WITH THE FOLKS AROUND YOU AND CREATE A LITTLE SORT OF SUB-REGIONAL TOUR. YOU'RE THEN ABLE ACTUALLY TO GET THE ATTENTION AND CAPACITY OF SITE SELECTORS TO ACTUALLY ENGAGE IN THAT WORK. SO WITH THAT, LAURA, WE'LL DO THE LAST TWO GOALS. SO GOAL FOUR IS PLACEMAKING THAT WORKS. I KNOW THIS IS ONE THAT HAS BEEN REAL HIGH PRIORITY FOR EVERYONE THROUGHOUT THIS PROJECT. AND HERE'S WHY IT MATTERS. LOOK, PLACEMAKING SENDS SIGNALS. IT SENDS SIGNALS TO PEOPLE THAT ARE MAKING DECISIONS ABOUT WHERE THEY'RE GOING TO LIVE. IT SENDS SIGNALS TO COMPANIES THAT YOU ARE READY AND OPEN FOR BUSINESS. YOU ALL ARE FOCUSED AROUND SH78, SPINE AND OLD TOWN. WHAT WE'RE TRYING TO DO IN THIS GOAL IS TO SIGNAL MARKET READINESS, TO REDUCE DEVELOPMENT RISK, TO DEMONSTRATE A COMMITMENT TO COMPLETING, TO MAKING THIS. JUST A VISIONARY AND SOMETHING THAT IS JUST DISTINCTIVELY ABOUT YOU AND YOUR VALUES. WE ALSO RECOGNIZE THAT THERE HAVE BEEN LOTS OF EFFORTS ALONG THE WAY. I THINK SOMEONE ASKED AT ONE OF THE LAST MEETINGS, WHAT WILL MAKE THIS DIFFERENT. 
          IF YOU GO TO THE NEXT SLIDE, REALLY, WHAT WE'VE DONE IS WE'VE BUILT A PRETTY TIGHT SEQUENCING. 
          IN THIS PARTICULAR GOAL OF HOW WE ARE GOING TO THINK ABOUT FIFTH STREET AS AN EXAMPLE. SO WE'VE ORGANIZED THE ENTIRE IMPLEMENTATION PLAN AROUND PHASE 1, WHICH IS ENABLING CONDITIONS. THESE ARE GOING TO BE YOUR PUBLIC INVESTMENTS. 
          YOUR INFRASTRUCTURE, INVESTMENTS, THOSE THINGS THAT WILL MAKE THESE VERY DEVELOPMENT READY AND SEND THAT SIGNAL. PHASE TWO IS ABOUT CATALYTIC PROJECTS AND EARLY MOMENTUM, AND PHASE THREE IS THE PRIVATE VERTICAL DEVELOPMENT THAT YOU ARE LOOKING FOR. SO, WHEN ASKED THE QUESTION, WHAT MAKES THIS DIFFERENT? I THINK WHAT MAKES IT DIFFERENT IS THAT. WE ARE RECOMMENDING THAT THE RESOURCES OF THE EDC BE USED IN THESE PHASE ONE, PHASE ENABLING AND PHASE TWO ACTIVATION STAGES. TO CREATE THE MARKET SIGNAL THAT WE ARE READY. IF YOU LOOK BENEATH THE GOALS AT THE STRATEGIES, 4.1 IS USING STREETS AND PUBLIC RIGHT-OF-WAYS CATALYSTS FOR PRIVATE REDEVELOPMENT BY ACCELERATING STREETSCAPE INVESTMENTS. THIS TENDS TO BE PRETTY LOW COST. NUMBER TWO IS LOOKING AT OPPORTUNITIES TO USE ZONING TOOLS, SUCH AS OVERLAYS. THERE'S SOME TEXT AMENDMENTS THAT WE LOOKED AT. WE WENT DEEP INTO THE WEEDS ON THIS ONE AND REZONING. TO CREATE CLEAR DEVELOPMENT STANDARDS THAT POSITION HIGHWAY 78 AS THE ECONOMIC SPINE FOR SACHSE. NUMBER 3 IS MODERNIZING ZONING TO ENABLE MIXED-USE DEVELOPMENT AND REMOVE BARRIERS TO QUALITY REDEVELOPMENT. FOUR IS ATTRACTING RESTAURANTS AND RETAILERS THAT ACTIVATE THESE CORRIDORS AND CREATE DESTINATIONS WHERE PEOPLE WANT TO GATHER. AND WE HEARD LOTS AND LOTS OF FEEDBACK ABOUT THIS IDEA OF PEOPLE WANTING TO GATHER. 
          AND NOT JUST FOR A MEAL, BUT FOR AN EXPERIENCE. AND NUMBER FIVE IS ABOUT ESTABLISHING A STRATEGIC PROPERTY ACQUISITION. 
          WE TALKED ABOUT THIS THE LAST TIME IN ORDER FOR YOU TO FUNCTION AS THE CATALYST FOR THAT QUALITY DEVELOPMENT. 
          SO IF I WAS GOING TO TELL YOU WHAT'S DIFFERENT NOW THAN MAYBE FIVE YEARS AGO, IT IS THIS IDEA OF STRATEGIC PROPERTY ACQUISITION. IT IS 
          [00:50:01]
INVESTING EDC DOLLARS INTO THOSE SORT OF ENABLING CONDITIONS, INFRASTRUCTURE THAT WILL MAKE THESE DEVELOPMENT READY. IT IS SENDING THE RIGHT SIGNALS WITH YOUR ZONING AND THEN DOING SOME RELATIVELY INEXPENSIVE ACTIVATIONS. AND CATALYSTS TO START BUILDING SOME ENTHUSIASM FOR THE POSSIBILITIES HERE. 
          AND THEN GOAL FIVE IS ABOUT STORYTELLING. WE SAY ALL THE TIME, AND ACTUALLY YOU GUYS ARE, YOU'RE ONE COMMUNITY THAT ACTUALLY DOESN'T NEED TO HEAR THIS AS MUCH AS OTHERS. 
          BECAUSE YOU'RE VERY GOOD AT TELLING YOUR STORY AND BECAUSE THERE'S SO MUCH COMMUNITY PRIDE. 
          BUT WHEN YOU ARE THINKING ABOUT HOW YOU'RE GOING TO ATTRACT THOSE TRADED SECTOR BUSINESSES, WHEN YOU'RE THINKING ABOUT HOW YOU'RE GOING TO TAKE THE OPPORTUNITIES THAT YOU HAVE, AND BECAUSE OF YOUR LAND USE, YOU DON'T HAVE A TON OF OPPORTUNITIES. YOU NEED TO BE ABLE TO TIGHTLY TELL WHAT THE STORY IS. SO THAT YOU CAN QUICKLY RECRUIT THOSE KINDS OF COMPANIES THAT ARE GOING TO BUILD OUT YOUR FUTURE. SO WHEN WE THINK ABOUT THAT, WE THINK ABOUT A MARKETING PLATFORM. WE THINK ABOUT SOMETHING THAT POSITIONS SACHSE AS THAT COMPLETE COMMUNITY IN NORTH TEXAS, THAT SENDS ALL THE RIGHT SIGNALS TO PEOPLE THAT ARE KICKING THE TIRES IN SACHSE. 
          THIS WILL HAVE A MATERIAL EFFECT ON HOW YOU RESPOND TO REQUESTS FOR INFORMATION, WHETHER THEY COME FROM SITE SELECTORS. THE GOVERNOR'S OFFICE OR FROM INDIVIDUAL COMPANIES. IT WILL CREATE BECAUSE YOU'RE GOING TO BE USING THESE MATERIALS OVER AND OVER AGAIN. 
          IN RESPONSE TO THESE QUESTIONS, IT WILL START TO GAIN A HEAD OF STEAM. IT IS ALSO SOMETHING THAT YOU WILL BE USING IN YOUR REGIONAL PARTNERSHIPS, AND, AS STEPHEN MENTIONED, IF YOU DO SUB-REGIONAL SITE VISITS, IT IS. THOSE ARE THE THINGS THAT ARE GOING TO START TO TO CREATE A SAMENESS ABOUT THE STORYTELLING AND THE MESSAGING THAT'LL GET PEOPLE'S ATTENTION. AND BY THE WAY, ONE OF THE THINGS WE HEARD FROM YOUR REGIONAL PARTNERS IS IF THEY TELL US WHAT THEY WANT, WE'LL GO HELP GET THEM. AND SO PEOPLE ARE WAITING TO HEAR WHAT THOSE FOCUS AREAS ARE FROM YOU. NUMBER TWO IS THAT SECTOR-SPECIFIC MARKETING MATERIALS. THIS IS ACTUALLY PART OF ONE. IT GOES WITH ONE. AND THAT IS SO THAT YOU CAN QUICKLY RESPOND TO REQUESTS FOR INFORMATION, WHETHER THAT BE ABOUT SITES, INCENTIVES. WHETHER THAT BE WHATEVER IT'S ABOUT THAT, YOU'VE GOT THAT SECTOR-SPECIFIC MARKETING MATERIALS. AND REMEMBER, WE'RE ONLY GOING TO BE FOCUSING ON A SMALL HANDFUL OF SECTORS. SO THESE ARE WHERE YOU'RE GOING TO WANT TO MOVE AND MOVE FAST. AND THEN NUMBER THREE IS LAUNCHING CORRIDOR-BASED PLACEMENT BRANDING INITIATIVES THAT CREATE DISTINCT IDENTITIES FOR FIFTH STREET, FOR PGVT, AND FOR HIGHWAY 78 AS ECONOMIC DESTINATIONS. AND YOU'LL SEE SOME CREATIVE IDEAS THAT WE'VE LOADED INTO THIS THIRD STRATEGY. SO JUST SUMMARIZING, WE'VE GOT FIVE GOALS. WE'VE WALKED THROUGH EACH OF THOSE GOALS. AND I THINK WHAT WE CAN DO NOW IS TAKE QUESTIONS. YOU'VE GOT THE FULL REPORT IN YOUR BACKUP. AND I THINK MOST OF YOU, ALL OF YOU I KNOW, HAVE HEARD THIS AS WE'VE MOVED ALONG. SO HOPEFULLY NO SURPRISES HERE, JUST FURTHER ELABORATION. 
          THANK YOU VERY MUCH. I'LL OPEN IT. ANYBODY HAVE QUESTIONS BEFORE I? I'VE GOT SOME, BUT I'LL LET OTHER PEOPLE GO FIRST. 
          SO I HAVE ONE. AS WE'RE, SO LET'S SAY 10 YEARS DOWN THE ROAD, 20 YEARS DOWN THE ROAD, AS THIS PLAN IS KIND OF MOVING ALONG, WE'RE STARTING TO GET THE COMMUNITY BUILT. 
          WHAT DOES THE ROI LOOK LIKE FOR US? WELL, GREAT QUESTION. 
          THANK YOU FOR THAT. I WOULD SAY THERE ARE SEVERAL THINGS THAT YOU'LL BE LOOKING FOR. ONE, WHEN YOU DO ECONOMIC DEVELOPMENT IN THIS WAY, BECAUSE YOU WERE GOING TO BE LOOKING FOR THOSE TRADED SECTOR JOBS AND COMPANIES THAT DELIVER A MULTIPLIER EFFECT IN YOUR COMPANY. SO, WHEN WE FOCUS ON THOSE TRADED SECTORS, NOT ONLY SHOULD YOU SEE SOME WAGE GROWTH, BUT YOU WILL ALSO SEE AN INCREASE IN THE QUALITY OF YOUR LOCAL SERVICES. SO THINK OF TRADED SECTOR AS THOSE COMPANIES THAT BUILD THINGS AND THEN SELL THEM BEYOND YOUR BORDERS. AND THINK OF LOCALLY SERVING COMPANIES AS... THOSE THINGS THAT YOU USE, YOUR GROCERY STORES, YOUR RESTAURANTS, YOUR DRY CLEANERS, THINGS LIKE THAT, YOU'LL SEE AN UPTICK IN THE QUALITY OF THOSE THINGS. THIS WILL DELIVER, THIS SHOULD HAVE A STABILIZING EFFECT ON YOUR CITY BUDGET BECAUSE THAT GROWTH CAN BECOME PREDICTABLE. AND IN AN ENVIRONMENT WHERE 3.5% IS THE MOST GROWTH THAT YOU CAN DO IN YOUR TAXES, MAKING SURE THAT YOU'RE GROWING THAT TAX AND SALES TAX BASE IS REALLY, REALLY IMPORTANT. THE OTHER THING THAT I THINK YOU CAN... 
          VERY REASONABLY, EXPECT TO SEE IS JUST AN ANIMATION OF THIS PLACEMAKING. IF THERE'S ONE THING THAT I THINK WITHIN FIVE OR TEN YEARS YOU SHOULD EXPECT TO SEE IS THAT FIFTH STREET. GINA ACTUALLY DOES A BEAUTIFUL JOB OF DESCRIBING CONNECTED TRAILS. 
          AND A MIXTURE OF RETAIL AND RESTAURANTS AND WORKSPACES WHERE PEOPLE CAN COME AND STAY FOR A FEW HOURS IN THIS FIFTH STREET AREA. AND THEN CORRIDORS THAT REALLY, REALLY ARE TIGHTLY FOCUSED AND YOU SEE THESE TARGET SECTOR 
          [00:55:01]
BUSINESSES IN THESE CORRIDOR LOCATIONS. I THINK, TO SUMMARIZE WHAT LAURA SAID, I MEAN, REALLY? WHAT THIS PLAN WILL DO IS ENSURE THE NEXT 10 TO 15 YEARS OF GROWTH OF SACHSE IS UPWARD TRAJECTORY. 
          YOU GUYS ARE INTERESTING BECAUSE IT'S A COMMUNITY THAT'S AT A REAL INFLECTION POINT IN TERMS OF THE AGE, DEMOGRAPHICS, WHO'S LIVING IN SACHSE, WHO'S WORKING IN SACHSE. AND YOU NEED A REAL CLEAR. ROADMAP THAT'S GOING TO KIND OF PRESENT HOW TO HELP THE COMMUNITY KIND OF MAKE THAT TRANSITION. AND DO IT IN A WAY THAT'S RESILIENT AND VIBRANT. AND NOT ONE OF DECLINE, FRANKLY. GREAT, THANK YOU. YEAH, OF COURSE. I GOT A QUESTION AS WELL. EXCUSE ME. IN 4.1, YOU TALKED ABOUT FIFTH STREET, RIGHT? YOU TALKED ABOUT FIFTH STREET, KIND OF SOME IMPROVEMENTS NEED TO BE MADE THERE. I KNOW WE'VE DONE QUITE A BIT ON FIFTH STREET. 
          ALREADY, AS FAR AS SOME OF THE STREETS, THE PARKING AND THINGS LIKE THAT. WAS THERE ANYTHING SPECIFIC? ANY MORE INVESTMENT THAT WE'LL NEED TO MAKE IN THAT AREA? BECAUSE IT ALMOST SEEMS LIKE IT'S PRETTY MUCH LAID OUT THE WAY THAT WE INITIALLY ENVISIONED IT. YEAH, YES, THE ANSWER IS YES, AND I'M TRYING TO SEE JARED. YOU MAY BE ABLE TO ACCESS THIS QUICKER. DO YOU WANT TO DIP INTO THOSE RECOMMENDATIONS? THE ACTION STEPS, YEAH, SO I THINK ONE OF THE THINGS THAT WE LOOKED AT WAS, AGAIN, THE STRATEGIC PARCEL ACQUISITION BEING ONE, LIKE, KIND OF ALMOST CREATING A POLICY OR A FRAMEWORK FOR HOW WE MIGHT GO ABOUT PURCHASING ADDITIONAL PROPERTY. 
          GIVING US MORE FLEXIBILITY RELATIVE TO THE FUTURE DEVELOPMENT OF THOSE AREAS, GIVING US MORE CONTROL ESSENTIALLY OF THE DEVELOPMENT PATTERN THAT OCCURS DOWN THERE. YOU KNOW, ONE OF THE THINGS THAT WE HEARD WHEN WE TALKED TO DEVELOPERS IS THIS IS THIS IS GREAT, BUT I DON'T. WHERE ARE PEOPLE GOING TO PARK? AND SO BY HAVING MORE LAND, WE ARE ABLE TO MAYBE PROTECT THE CORE. 
          FIFTH STREET, THINK ABOUT THOSE THREE BLOCKS THAT WE OWN RIGHT THERE BETWEEN FIFTH AND SACHSE ROAD, GIVES US MORE FLEXIBILITY TO BE CREATIVE WITH THAT SPACE, DO MORE GROSS LEASEABLE AREA. 
          SO THAT'S ONE THING RELATIVE TO FIFTH STREET. WE KNOW THAT BILLINGSLEY STREET, BOONE STREET NEED TO BE IMPROVED. 
          YOU ACTUALLY CAN'T, WE COULDN'T BY CODE LET SOMEBODY DEVELOP COMMERCIALLY ON THOSE STREETS RIGHT NOW BECAUSE THE ROADS ARE UNIMPROVED AND SO A DEVELOPER WOULD ACTUALLY HAVE TO COME IN, REBUILD THE STREET. CURB AND GUTTER, SIDEWALKS, THOSE INFRASTRUCTURE IMPROVEMENTS, LIKE WHAT WE DID WITH ALEXANDER STREET, TO BE ABLE TO DEVELOP COMMERCIALLY. AND THEN SACHSE ROAD, AGAIN, ONE OF THE THINGS IS, AND THIS KIND OF GOES BACK TO PARKING, IS WE COULDN'T PROBABLY DO ON-STREET PARKING. 
          I THINK OUR CITY ENGINEER WOULD PROBABLY NOT LOVE ON-STREET PARKING ON SACHSE ROAD, GIVEN THE CONTRAFLOW NATURE OF IT. 
          IT'S TWO LANES. HOWEVER, IF WE WERE TO CONTEMPLATE SORT OF LIKE A PILOT ONE-WAY SITUATION, THAT MIGHT BE... GIVE US THE OPPORTUNITY TO DO MORE ON-STREET PARKING ALONG SACHSE ROAD. SO THOSE ARE JUST A FEW EXAMPLES THAT COME TO MIND RIGHT OUT OF THE GATE. CHAIR, THERE'S ALSO SOME THINGS AND THOUGHTS ABOUT WAYFINDING, RIGHT? SO ONE OF THE THINGS THAT YOU DO, IF YOU WANT TO CREATE A SENSE OF PLACE, PARTICULARLY IN FIFTH STREET, JUST DOING SOME SIMPLE WAYFINDING AND SORT OF BRANDING OF THAT CORRIDOR. 
          THOSE ARE ALSO SOME REAL SIMPLE INVESTMENTS THAT COULD BE HELPFUL IN STARTING TO ACTUALLY START TO CREATE THE SENSE OF PLACE THAT WE'RE WANTING TO DO, WHAT PEOPLE CAN BE AND IMAGINE AND KIND OF SEE THEMSELVES THERE AS WELL. 
          THAT'S A GREAT QUESTION. 
          THANKS FOR THAT. YEAH. AND THERE, BY THE WAY, THERE. I MENTIONED THIS, BUT IF YOU LOOK IN THE FULL REPORT, UNDER PHASE ONE ENABLE, PHASE TWO ACTIVATE, AND PHASE... PHASE 3 BUILD, YOU'LL SEE, I MEAN, THIS IS CHOCK-A-BLOCK FULL OF RECOMMENDATIONS. IT'S EVERYTHING FROM SPECIFIC STREETS THAT WE'RE TALKING ABOUT TO THE WAYFINDING, STEPHEN JUST MENTIONED. THAT WAS REALLY, REALLY IMPORTANT TO GINA AND TO JARED. TO MAKE SURE THAT WE HAD SORT OF, LIKE, ALMOST LIKE, A MINI-CIP BUILT INTO THIS, AND THAT'S EXACTLY WHAT YOU'LL SEE. QUESTION FOR JARED, WOULD THAT ALL BE EDC FUNDS THAT WOULD HAVE TO? NOT NECESSARILY. THAT COULD BE CITY FUNDS, TOO. THAT'S A BIG QUESTION, RIGHT? SO I CAN SAY THAT THE CITY COUNCIL IS, YOU KNOW, THEY ARE THE TURS 3 BOARD, AND SO THEY HAVE THE, I GUESS, THE POWER OF THE PURSE, IF YOU WILL, RELATIVE TO THE TURS 3 DOLLARS, OF WHICH THE 5TH STREET IS INCLUDED. SO ANY UTILIZATION OF THAT FUND WOULD GO THROUGH THE CITY COUNCIL. EDC BOARD, OF COURSE, HAS OUR FUND BALANCE AND SOME DIFFERENT MECHANISMS TO MAKE INVESTMENTS DOWN THERE. AND SO IT WOULD LIKELY BE IN LOCKSTEP WITH THE CITY COUNCIL, RELATIVE TO KIND OF WHO'S DOING WHAT. I DON'T ENVISION A SCENARIO WHERE WE JUST GO AND IMPROVE A STREET. IT'S NOT A GREAT EXAMPLE. I'D JUST GO BID OUT A PROJECT ON BILLINGSLEY, FOR EXAMPLE, WITHOUT THE CITY 
          [01:00:01]
COUNCIL KIND OF WEIGHING IN ON THAT. SO IT'S GOING TO BE BOTH. BUT I THINK A LOT OF THE EDC FUND AND TERS IS PROBABLY GOING TO BE THE MOST IMMEDIATE PLACES WHERE THOSE DOLLARS WOULD COME FROM. 
          LONG-WINDED WAY OF SAYING, WE'LL SEE, I GUESS. MICHELLE, YOU- I WAS JUST GONNA SAY. WITH THE CITY'S TAX REVENUE CAPPED FROM THE STATE LEGISLATURE AND HAVING TO PAY FOR THE MAJORITY OF OUR TAX BASE RIGHT NOW, PAYS FOR POLICE AND FIRE. IT BECOMES VERY DIFFICULT TO FIND EXTRA DOLLARS WITHIN THAT MATH FOR THINGS LIKE ECONOMIC DEVELOPMENT. AND SO IT'S GOING TO REQUIRE EDC FUND BALANCE, TERS THINGS, SOME CREATIVE USE. JUST BECAUSE OF THE TAX STRUCTURE WE'RE LIVING UNDER. NOT ALL THESE DOLLARS ARE OURS, RIGHT? THERE'S A LIMIT, A HARD LIMIT, AND I THINK OUR EMPLOYEE HEALTH INSURANCE WENT UP 11% OR SOMETHING THIS YEAR, BUT WE'RE CAPPED AT OUR REVENUE AT 3.5%, WHICH MEANS THE REST OF THAT HAS TO COME OUT OF EVERYWHERE ELSE. AND SO FUNDING THESE, I THINK WE'RE GOING TO HAVE TO REALLY WORK TOGETHER, COLLABORATIVELY TO FIND THAT. 
          OKAY, A COUPLE QUESTIONS JUST FROM ME AS I'M THINKING ABOUT THIS. AND SOME OF IT, I'M STILL LEARNING, THE ECONOMIC DEVELOPMENT STUFF. 
          BUT YOU GUYS WILL RECALL A NUMBER OF YEARS AGO WHEN AMAZON SAID, HEY, WE'RE GOING TO BUILD A NEW HEADQUARTERS. 
          AND EVERY CITY IN THE NATION SAID, WELL, I WANT A PIECE OF THAT. I WILL PUT TOGETHER A PROPOSITION, AND I'M GOING TO MORTGAGE MY FUTURE FOR THAT. KIND OF A PROACTIVE. AND IT TURNED OUT TO BE THE BIGGEST FARCE. 
          YEAH, WELL, THERE YOU GO. 
          ALONG THOSE LINES, KIND OF THE IDEA OF BEING PROACTIVE VERSUS REACTIVE, IS THERE SOMETHING THAT MAKES SENSE? IS LOOKING AT ATTRACTING BUSINESS TO WHERE WE ARE PROACTIVELY SAYING, HEY, I'VE GOT MONEY I WANT TO GIVE FOR SOMEBODY TO COME HERE AND BUILD OR DEVELOP HERE, VERSUS TRYING TO ATTRACT SOMEBODY. 
          BUT WAITING FOR THEM TO COME AND SAY, HEY, WE'RE THINKING ABOUT IT, BUT THIS IS WHAT WE'D LIKE. 
          YEAH. U.S. BEING PROACTIVE. 
          DOES THAT MAKE SENSE? YEAH, I WOULD SAY THAT. THIS PLAN IS ACTUALLY VERY MUCH ABOUT BEING PROACTIVE IN TERMS OF THINKING ABOUT THE RIGHT TYPES OF SECTORS TO INVEST IN. 
          RIGHT. SO NOW THAT WE'VE IDENTIFIED THE SECTORS, YOU KNOW, ONE OF THE THINGS THAT I WOULD SAY THAT'S THE KEY NOW IS FOR JARED AND TEAM TO SAY, OK, WHAT'S THE WHAT'S THE BUSINESS ACTIVATION LOOK LIKE? DO WE NEED TO DO LEAD GENERATION? DO WE NEED TO WORK TO BUILD LEAD GENERATION? WHAT'S TRADE SHOW? SHOULD WE BE TO THOSE TYPES OF THINGS? SO THERE IS, THAT THERE IS. VERY MUCH IN THIS PLAN, A PROACTIVE SENSE OF APPROACH ABOUT WHAT TO DO IN THAT SENSE. 
          I THINK WHAT YOU'RE ASKING IS A QUESTION ABOUT INCENTIVES AND INVESTMENTS. AND I THINK THAT IS A QUESTION THAT YOU ALL AS AN EDC BOARD WILL HAVE TO COME TO TERMS WITH, WHICH IS TO SAY, HOW DO WE WANT TO THINK ABOUT INCENTIVES? DO WE WANT TO HAVE INCENTIVES WHERE WE'RE ONLY FOCUSED ON INCENTIVES THAT SUPPORT FAMILY WAGE JOBS OR A CERTAIN TYPE OF THRESHOLD, CERTAIN TYPE OF JOB CREATION? OR ARE WE GOING TO USE INCENTIVES TO THINK ABOUT HOW WE ATTRACT, YOU KNOW, THE RIGHT TYPE OF RETAIL OR RESTAURANT DESTINATION THAT OUR COMMUNITY IS WANTING? AND SO, YOU'LL SEE IN THE PLAN, WE'RE SUGGESTING THAT. WHAT'S NOW NECESSARY, NOW THAT WE'VE IDENTIFIED TARGET SECTORS, IS TO NOW SAY, OKAY, LET'S TAKE IT AS WE TAKE A STEP BACK. HOW DO WE MATCH UP WHAT WE'VE BEEN DOING IN INCENTIVES AND ASK THE QUESTIONS AS A COMMITTEE TO SAY, ARE WE DOING THIS RIGHT? DO WE WANT TO BE MORE STRATEGIC IN THE WAY THAT WE THINK ABOUT OUR INCENTIVE WORK AS WELL? AND I THINK. THERE'S A LOT OF GREAT GUIDES THERE. I THINK THAT THE DALLAS REGIONAL CHAMBER GROUP, WHO DOES KIND OF SITE SELECTION ON BEHALF OF THE REGION, WILL BE ABLE TO PROVIDE THOUGHTS AND ASSISTANCE THERE. I THINK MAKING SURE THAT YOU WORK THROUGH THE GOVERNOR'S OFFICE, BY THE WAY, ECONOMIC DEVELOPMENT, FRANKLY, FLOWS DIRECTLY FROM THE GOVERNOR'S OFFICE AND HAVING THAT RELATIONSHIP THERE. 
          THEY'LL HAVE OPPORTUNITIES TO HELP THEM THINK ABOUT THAT POLICY AS WELL. 
          BUT YES. YOU GOT TO, YOU KNOW, THERE IS SOME WORK. I THINK THERE IS SOME THINGS FOR YOU TO DO ON THE INCENTIVE POLICY RIGHT NOW, WHERE BEING REAL CLEAR ABOUT HOW JARED CAN DEPLOY AN INCENTIVE POLICY AROUND SOME OF THESE NEW SECTORS. 
          BUT I WOULD EMPHASIZE, JUST SAYING WHAT YOUR TARGETS ARE IS A BIG DEAL. HUGE. A LOT OF THE COMMUNITIES IN THE DALLAS METROPLEX HAVE NOT DONE THAT. AND SITTING DOWN WITH YOUR REGIONAL PARTNERS, THAT'S WHY THAT'S SO IMPORTANT, INCLUDING THE GOVERNOR'S OFFICE. STEPHEN'S RIGHT. A HUGE PERCENTAGE OF THE LEADS FOR ECONOMIC DEVELOPMENT COME FROM THE GOVERNOR'S OFFICE TO THESE REGIONAL GROUPS AND THEN FLOW TO YOU. AND THAT WAS WHY I SAID EARLIER, YOU KNOW, THE COMMENT THAT WE HEARD THAT WAS SO IMPACTFUL TO US IS ONCE THEY TELL US WHAT THEY WANT, WE'LL HELP THEM GET IT. AND THIS PLAN TELLS YOU WHAT YOU WANT. THAT IS INTERESTING TO ME THAT THERE'S SO MANY CITIES THAT CAN'T TELL YOU WHAT IT IS THAT THEY WANT. THAT'S FASCINATING TO ME. AND YOU NAILED IT IN YOUR QUESTION, 
          [01:05:02]
RIGHT? THEY'RE JUST BEING OPPORTUNISTIC. THEY'RE NOT BEING PROACTIVE. AND SO, ANY BRIGHT, SHINY OBJECT LOOKS GOOD UNDER THOSE CIRCUMSTANCES. 
          WHAT YOU'RE SAYING IN THIS PLAN IS, WE RECOGNIZE THAT WE'RE SITTING IN ONE OF THE MOST DYNAMIC ECONOMIES IN THE COUNTRY, AND WE'RE GROWING QUICKLY, AND WE HAVE ASSETS, AND WE CAN PACKAGE ALL THOSE ASSETS TOGETHER AND THEN FOCUS ON THOSE TARGET SECTORS. THAT ARE GOING TO BE THE BEST MATCH FOR US. YEAH. OKAY. CHAIR, I WOULD SAY THAT'S THE REASON THAT SO MANY COMMUNITIES AROUND YOU ONLY PRACTICE RETAIL DEVELOPMENT, FRANKLY, RIGHT? BECAUSE THEY HAVEN'T DONE THE WORK THAT WE'VE DONE WITH THIS PLAN, WHICH IS TO IDENTIFY WHAT THOSE TARGET SECTORS ARE AND HOW IT FITS INTO LONG-TERM SORT OF GROWTH STRATEGY OF THIS. BUT RETAIL IS ALSO THE LOW-HANGING FRUIT. THAT'S WHY. IT'S EASY TO PUT UP A QUICK SHOPPING CENTER. 
          OKAY, GREAT. I MEAN, I TOTALLY AGREE WITH YOU. AND IT CREATES AND IT THROWS OFF SALES TAX, RIGHT, WHICH IS IMPORTANT FOR A COMMUNITY. SO ABSOLUTELY, RIGHT? AND I WOULD SAY THIS. 
          IT'S EASIER ECONOMIC DEVELOPMENT FOR YOUR RESIDENTS TO SEE, RIGHT? BECAUSE, HEY, IF I CAN GO GET A SANDWICH AT THE CHICK-FIL-A OR THE STARBUCKS, OR COFFEE AT THE STARBUCKS, I CAN SEE THAT, RIGHT? WHEREAS THE TYPES OF THINGS THAT WE'RE SAYING HERE, AND BY THE WAY, I AM NOT DISPARAGING RETAIL DEVELOPMENT AT ALL, DESTINATION DEVELOPMENT. I THINK IT'S HUGELY IMPORTANT FOR COMMUNITY. 
          BUT WE'RE ADDING ANOTHER LAYER OF DEVELOPMENT HERE. WE'RE ADDING COMMERCIAL ATTRACTION IN HERE, RIGHT, WHERE WE BECOME A PLACE WHERE PLACES ARE. NOT JUST TO LIVE, BUT CREATE BUSINESSES AND ENTREPRENEURSHIP, AND THAT ACTUALLY WILL IMPROVE YOUR OPPORTUNITY AROUND RETAIL DEVELOPMENT IF WE DO IT RIGHT. 
          RIGHT. RIGHT. OKAY. OTHER QUESTIONS, COMMENTS? YEAH, I GOT ANOTHER ONE. GO FOR IT. I THINK TWO MORE, REALLY. SO LET'S DOUBLE-CLICK ON THAT. I WANT TO PULL THE STRINGS. SO IF WE THINK ABOUT RETURN ON INVESTMENT, RIGHT, OF COURSE, RETAIL SOUNDS. 
          ATTRACTIVE BECAUSE YOU HAVE PEOPLE SALES TAX, SALES TAX INCREASE, INCREASE REVENUE AND PULL IT IN. UM, HOW DOES, UH, KIND OF THE NEXT LEVEL OF COMMERCIAL DEVELOPMENT, HOW DOES THAT? UM, HOW IS THAT BETTER, UH, THAN AGAIN? THE REVENUE YOU CAN OBTAIN FROM A UM, FROM A, YOU KNOW, FIVE RETAIL BUSINESSES AND MAYBE TWO COMMERCIAL BUSINESSES THAT MAY EXPORT, RIGHT? HOW DOES IT? BECAUSE AGAIN, OUR CITY IS ALMOST FULL, RIGHT. SO WE KNOW A LOT OF THOSE FOLKS THAT MAY WORK IN THOSE ENVIRONMENTS WON'T LIVE HERE. RIGHT. SO THEY MAY BUY LUNCH HERE AND THEN LEAVE AND GO HOME TO A DIFFERENT CITY. 
          SO HOW. WELL, YEAH, I'M NOT SURE I'D AGREE WITH YOU THAT THEY WON'T LIVE THERE, PARTLY BECAUSE I THINK ONE OF THE THINGS THAT WE KNOW ABOUT THE DEMOGRAPHICS OF YOUR CITY IS YOUR CITY'S AGING PRETTY FAST. YOUR CITY'S GRAYING REALLY QUICKLY. I GO BACK TO THE COUNCIL MEMBER WHO'S ON THE DAIS THERE. SHE'S TALKING ABOUT THE STORY THAT SHE MENTIONED, ABOUT HER NEIGHBORHOOD CHANGING AND ABOUT THE HOUSEHOLDS. AND EVERYONE RAISED THEIR FAMILIES AND NOW THEY'RE LEAVING IT, THEY'RE LEAVING OR DOWN, OR WILL BE LEAVING OR DOWNSIZING AND HAVING TO THINK ABOUT THE NEXT GENERATION OF FAMILIES. SO I ACTUALLY DO THINK THERE'S RESIDENTIAL OPPORTUNITIES TO BE TO BE THOUGHT ABOUT THERE. I MEAN, LOOK, I THINK A LOT OF THIS JUST COMES BACK TO QUALITY OF PLACE AND RESILIENCY. UM, I THINK YOU, YOU KNOW, JUST AS IF YOU HAVE YOUR OWN STOCK PORTFOLIO, MAN. YOU DON'T PUT ALL OF YOUR EGGS IN ONE ONE PORTFOLIO, YOU DON'T PUT ALL YOUR EGGS IN ONE ONE SET OF STOCKS. 
          YOU'RE KIND OF THINKING ABOUT THE DIVERSIFICATION COMMUNITIES TODAY HAVE TO THINK ABOUT DIVERSIFICATION. RETAIL IS IMPORTANT. WHAT HAPPENS WHEN RETAIL GOES AWAY, BY THE WAY? WHAT HAPPENS IF YOU HAVE ANOTHER PANDEMIC AND RETAIL DROPS TO THE FLOOR, LIKE IT DID IN 2019 TO 2021, WHERE PEOPLE AREN'T LEAVING THEIR HOUSES AND SPENDING MONEY IN RESTAURANTS? SO YOU WANT TO BE THINKING ABOUT THE DIVERSIFICATION OF YOUR KIND OF CITY PORTFOLIO, BUT ALSO… I THINK A LOT OF THIS IS THAT, YOU KNOW, YOU WANT TO, IF WE CAN CREATE OPPORTUNITIES FOR RESIDENTS TO LIVE AND WORK IN A PLACE AND BE THAT COMPLETE COMMUNITY, THAT'S A LONG-TERM, THAT'S A LONG-TERM PLAY. 
          BUT IF WE CAN START TO CHANGE THAT A LITTLE BIT. 
          WHERE PEOPLE AREN'T HAVING TO GET IN THE CAR AND DRIVE 45 MINUTES TO AN HOUR EVERY DAY TO DOWNTOWN DALLAS OR WHEREVER THEY MAY BE, WE'RE IMPROVING QUALITY OF LIFE. SO I THINK THE RETURN ON INVESTMENT IS A LOT TO SAY ABOUT. YOU'RE NOT, YOU'RE NOT, YOU'RE DIVERSIFYING, YOU'RE THINKING ABOUT RESILIENCY, BUT IMPORTANTLY, I THINK YOU'RE THINKING ABOUT THE QUALITY OF THE TRAJECTORY OF THE COMMUNITY IT LOOKS LIKE GOING FORWARD. THE OTHER THING IS THOSE TRADED SECTOR COMPANIES, FOR EVERY JOB THEY CREATE, YOU'LL GET ADDITIONAL JOBS DEPENDING ON THE SECTOR MULTIPLIERS IN THE COMMUNITY. SO YOU CREATE A TRADED SECTOR JOB, YOU MAY GET THREE TO FIVE ADDITIONAL JOBS. 
          IN THE COMMUNITY, WHEN YOU ARE TALKING ABOUT THESE LOCAL SECTORS, IT IS A ONE-TO-ONE RATIO. SO THAT'S AN THAT IS A REALLY, REALLY IMPORTANT ASPECT OF WHY WE DO THAT TYPE OF ECONOMIC DEVELOPMENT. 
          RECRUITMENT IN THE TRADED SECTORS, BEYOND JUST THE LOCALLY SERVING BUSINESSES, AND THEY TEND TO BE HIGHER WAGE JOBS. SO ONE OF THE THINGS THAT WE WANT TO TAKE ADVANTAGE OF IS THOSE OPPORTUNITIES FOR YOUR RESIDENTS TO NOT ONLY LIVE THERE, BUT WORK THERE. AND THOSE TRADED SECTOR JOBS ARE MUCH MORE LIKELY TO OFFER THOSE OPPORTUNITIES TO 
          [01:10:01]
YOUR RESIDENTS THAN IF YOU DON'T GO AFTER THOSE. AND TO ME, THAT COMBINATION OF WHAT I JUST SAID AND WHAT STEPHEN SAID, THAT'S A REAL RICH AND ALSO MEASURABLE RETURN ON INVESTMENT. THAT'S THE WAY. 
          LONG GAME, YOU KNOW, THAT'S, THAT'S WE, WE YOU WANT TO TALK ABOUT. TRY YOUR PATIENCE, IT'S THAT RIGHT THERE, 10, 15, 20 YEARS, YOU'RE, YOU'RE TALKING. HEY, WE CAN'T JUST FIGURE THIS OUT IN A YEAR OR TWO. IT TAKES ALL THE TIME, JUST BECAUSE WE, YOU KNOW, LIKE, IT'S EASY TO THROW A RETAIL SPOT, BUT THAT'S, YEAH, THAT'S HARD, BUT BUT. 
          BUT AS I TELL MY STUDENTS AT THE LBJ SCHOOL I TEACH ECONOMIC DEVELOPMENT, I'VE DONE IT FOR 20, 20 YEARS NOW. UM, ECONOMIC DEVELOPMENT IS A LONG-TERM PLAY. AND SO THE INVESTMENTS THAT YOU GUYS ARE MAKING TODAY WILL BE REALLY, REALLY CRITICAL TO THE FUTURE OF WHAT SACHSE LOOKS LIKE 10, 15 YEARS FROM NOW. SO, YES, WE WANT TO MAKE SURE THAT WE'RE GETTING SOME OF THE SHORT-TERM WINS. SO THAT'S WHY WE'RE SUGGESTING STUFF LIKE, DON'T FORGET DESTINATION DEVELOPMENT. IT'S HUGELY IMPORTANT. MAYBE YOU DO A REALLY QUICK SORT OF POP-UP ENTREPRENEUR CENTER TO SEE IF YOU CAN GET SOME TRACTION ON IT. 
          BUT AS YOU ARE DOING SOME OF THAT STUFF AS WELL, THINK ABOUT HOW SACSI IS GOING TO CHANGE OVER TIME AND WHAT THAT CAN LOOK LIKE. I MEAN, THERE ARE, THERE ARE COMMUNITIES, BY THE WAY, IN NORFEXA THAT HAVE DONE THIS REALLY, REALLY WELL. THEY'RE MUCH LARGER COMMUNITIES, FOR SURE. BUT LOOK AT THE SUCCESSES OF FRISCO. 
          LOOK AT THE SUCCESSES OF PLANO AND OTHERS. BIGGER COMMUNITIES, YES, MCKINNEY AND OTHERS. BUT THEY MADE THE PLAY THAT WE'RE SUGGESTING OF YOU ALL NOW, 10, 15 YEARS AGO, AND THEY HAVE ABSOLUTELY SEEN THE RESULTS AND THE FRUITS OF THAT LABOR. JUST PUT ANOTHER FREEWAY RIGHT THROUGH SACHSE. WE'VE GOT A LOT OF PEOPLE. YOU'VE GOT SOME GOOD LAND ON SOME OF THOSE CORRIDORS AND SOME OF THOSE FIVE WAYS THAT CAN BE DEVELOPED, FOR SURE. WE DO, AND THAT'S WHY I THINK THIS IS IMPORTANT FOR US TO GET A CLEARER PICTURE OF WHAT WE WANT SO WE CAN USE THAT, RIGHT. SO I APPRECIATE IT. THIS IS VERY HELPFUL. I GUESS THE QUESTION IS, JARED, IF YOU'VE GOTTEN THINGS THAT YOU NEED, IS THIS? YOU'VE HAD A LOT MORE INTERACTION WITH THEM, AND YOU'RE GOING TO CONTINUE TO HAVE MORE. IS THIS WORKING FOR WHAT YOU WERE WANTING, TOO. YEAH, I THINK IT'S A GOOD PLAN, WITH SOME REAL INNOVATIVE IDEAS THAT, YOU KNOW, FOR A CITY OUR SIZE, IT'LL BE REALLY FUN TO IMPLEMENT. AND HAVE, YOU KNOW, LOOK BACK IN A COUPLE YEARS AND SEE SOME OF THE WINS. SO, YES, I THINK IT'S A GOOD PLAN. IT'S MARRIED TO OUR COMPREHENSIVE PLAN, WHICH WAS THE GOAL. AND SO I'M JUST READY TO GET TO WORK. 
          JARED. I DO HAVE A QUESTION FOR JARED. HOW MUCH MORE REZONING IS NEEDED? IN 4.2, THEY MENTIONED SOME POSSIBLE REZONING. HOW MUCH MORE, IF, BECAUSE I KNOW YOU TALKED ABOUT MAYBE ACQUIRING LAND, THINGS LIKE THAT, HOW MUCH MORE IS NEEDED? SO THE RECOMMENDATION THERE WAS TO, WHENEVER WE DID THE COMPREHENSIVE PLAN IN 2017, THERE WERE SOME CITY-INITIATED REZONINGS, PARTICULARLY OLD TOWN DISTRICT, WHERE FIFTH STREET'S LOCATED, AND THEN THE PGBT DISTRICT. 
          AND SO NOW THAT WE HAVE THE SHAPING SACCSE PLAN AND THE ECONOMIC DEVELOPMENT STRATEGIC PLAN, WE CAN LOOK AND SEE. 
          WHERE MIGHT THERE BE GAPS IN WHAT WE SAY WE WANT? AND THEN WHAT THE LAND USES ARE ALLOWING, OR WHAT THE FORM-BASED CODE IS ALLOWING. 
          ARE THERE SOME INHERENT CONFLICTS? OR DISPARITIES BETWEEN THOSE TWO THINGS. SO REALLY, ONE OF THE FIRST THINGS, AND I'LL SAY, YOU KNOW, I'VE, MY NAME HAS BEEN, HAS BEEN THROWN OUT A LOT, BUT MATT ROBINSON, OUR PLANNING DIRECTOR, HAS BEEN WALKING WITH ME. LOCKSTEP THROUGH THIS PLANNING PROCESS. 
          AND IT IS REALLY AS MUCH OF A PLANNING DOCUMENT AS IT IS AN ECONOMIC DEVELOPMENT DOCUMENT, RELATIVE TO THE ZONING AND THE PLACE MAKING STUFF. SO ONE OF THE FIRST THINGS THAT WE'RE GOING TO HAVE TO DO, ASSUMING COUNCIL AGREES WITH THE RECOMMENDATIONS, IS KIND OF CONVENE AN INTERDEPARTMENTAL WORKING GROUP. AND START REALLY KIND OF PEELING BACK THE LAYERS OF OUR ZONING CODES AND SEEING WHERE THERE MIGHT BE SOME INHERENT CONFLICTS. THAT'S WHERE I WROTE THE WORD FRICTIONLESS, TRYING TO CREATE FRICTIONLESS. THAT'S ONE OF THE THINGS I WROTE DOWN, SO YEAH. YOU GOT IT. ANYTHING ELSE? THANK YOU GUYS VERY MUCH. 
          THIS IS EDUCATIONAL, MORE THAN INTERESTING, EXCITING, AND REALLY APPRECIATE JUST TRULY THE THOUGHT, THE WORK, AND EVERYTHING THAT'S GONE INTO THIS. AND IT IS A LONG PROCESS, BUT I DO THINK IT WILL WORK, AND IT'S VALUABLE. SO THANK YOU GUYS VERY MUCH. THANK YOU. 
          APPRECIATE IT. THANK YOU FOR HAVING US. HEY. GLAD TO HAVE YOU. I'D SAY WE WELCOME YOU BACK, AND MAYBE WE WILL BE AT SOME POINT HERE TO SAY, HEY, THERE'S MORE QUESTIONS. 
          AWESOME. ALL RIGHT. THANK YOU AGAIN. THANKS A LOT, GUYS. 
          BYE, BYE. ALL RIGHT. 
          OBVIOUSLY, THIS IS AN ACTION ITEM WHERE WE DO AS BOARD NEED TO VOTE TO APPROVE THIS. SO THAT THEY CAN THEN BE SENT TO CITY COUNCIL. SO IF THERE'S ANY 
          [01:15:01]
OTHER QUESTIONS AMONGST US OR ANYTHING, OTHERWISE, I'LL ENTERTAIN MOTIONS OR QUESTIONS OR CONCERNS. OH, THANK YOU. 
          BEFORE I DO THAT, I DO NEED TO OPEN UP FOR PUBLIC COMMENT IF THERE IS ANY. SEEING NONE, NOW WE'LL GO BACK. HE KEEPS ME IN LINE, SO WE'LL BE OFFICIAL. 
          SO, ANY COMMENTS, QUESTIONS? OKAY. IF THIS PLAN IS APPROVED, WHAT HAPPENS NEXT? SO WHAT RESPONSIBILITY DOES THIS BOARD HAVE IN ENSURING THAT WE'RE EXECUTING THIS PLAN? DO WE HAVE BENCHMARKS IN PLACE? SOME OF THOSE COLLABORATIVE WORKING GROUPS, LIKE YOU MENTIONED, WHAT DOES THAT, WHAT DOES A FOLLOW-UP LOOK LIKE? THAT'S A GREAT QUESTION. SO, YES, THERE IS, THE NEXT STEPS FOR US WOULD BE. IF YOU LOOK AT THE PLAN DRAFT THAT WAS POSTED, THERE IS KIND OF A BIGGER BUCKET OF. 
          PRIORITIZATION SO YOU'LL SEE HIGH, MEDIUM AND LOW PRIORITIES. 
          WHAT WE'RE GOING TO NEED TO DO AND WHAT OUR PLANNING DIRECTOR AND CITY MANAGER HAVE ALREADY STARTED DOING. AND I BELIEVE CERTAINLY THE COUNCIL WILL BE DOING IS TAKING A LOOK AT THOSE PRIORITIES AND MARRYING THE ECONOMIC DEVELOPMENT STRATEGIES WITH THE COMP PLANNING STRATEGIES. AND WE'VE ALREADY KIND OF STARTED CREATING THAT ROAD MAP. SO THERE ARE SOME BENCHMARKS THAT HAVE BEEN ESTABLISHED IN TERMS OF HOW GLOBALLY WE KNOW WE'RE WINNING OR MEASURING SUCCESS. WHAT WE'LL DO IS WE'LL PUT TOGETHER OUR ROADMAP, ESSENTIALLY THE ONE THROUGH ALMOST LIKE 10 YEARS FROM NOW, AND PRIORITIZE THOSE RECOMMENDATIONS, FIND CONSISTENCIES OR REDUNDANCIES IN THE COP PLAN AND THE ECONOMIC DEVELOPMENT STRATEGIC PLAN, AND THEN KIND OF OUTLINE THOSE IN A WORK PLAN. SO IT'S GOING TO BE KIND OF A LIVING BREEZE. BREATHING DOCUMENT. BUT WE HAVE THE THE METRICS AND THE KPIS THAT HAVE BEEN ESTABLISHED. AND IT'S GOING TO BE KIND OF ORDERING OUR STEPS IN THE NEXT FEW WEEKS. WITH AGAIN THE CITY MANAGER AND THE COUNCIL ON, LIKE, OKAY. WE SAID THAT THIS IS OUR HIGHEST PRIORITY. AND SO WE'LL CERTAINLY BE COMING BACK TO YOU ALL WITH, YOU KNOW, SOME POLICY TYPE ITEMS. AGAIN, IF WE DO, THE DIRECTION TO MOVE FORWARD WITH A STRATEGIC PARCEL ACQUISITION TYPE PROGRAM. THAT'S SOMETHING THAT WE'LL WANT TO TALK ABOUT WITH YOU ALL. AND SO MORE TO COME, I WOULD SAY. THE PLAN PROVIDES US WITH THE RECOMMENDATIONS. AND NOW AT THE STAFF LEVEL AND WITH COUNCIL AND BOARD SUPPORT, WE REALLY NEED TO PUT IT INTO. LIKE, ONE, YEAR TWO, YEAR THREE, YEAR FOUR, YEAR FIVE. OK, PERFECT. I HEARD THEM REFER TO A ROADMAP. SEVERAL TIMES AND I WAS UNSURE WHO OWNED THAT OR WHO WAS DRIVING THAT. SO YEAH, THANK YOU FOR THE CLARITY. 
          ANYTHING ELSE? ALL RIGHT. CAN WE SEE A MOTION? A MOTION THAT WE APPROVE THE ECONOMIC DEVELOPMENT STRATEGIC PLAN AS PRESENTED. I HAVE A MOTION AND A SECOND, TO APPROVE THE ECONOMIC DEVELOPMENT STRATEGIC PLAN. WE'LL GO AHEAD AND VOTE. AND THAT PASSAGE, UNANIMOUSLY, THANK YOU ALL VERY MUCH. IT'S BEEN A BIG PROJECT, AND I'M EXCITED FOR IT. I'M EXCITED FOR WHAT WE CAN DO. NOW IT'S UP TO THE CITY COUNCIL TO BUY INTO IT. WE'RE READY TO GO. I'M JUST GOING TO POINT OUT THAT I KNOW. WE HAD AN ACCUSATION FROM ONE OF OUR DISGRUNTLED RESIDENTS THAT WE SPENT ALL THIS MONEY ON THIS PLAN. TO BE TOLD THAT EVERYTHING WE'VE EVER DONE IN THE PAST WAS WRONG. AND I DON'T SEE THIS PLAN IN THAT VIEW AT ALL. I THINK WHAT I DO SEE IS THAT THERE'S A DIFFERENCE BETWEEN GETTING ECONOMIC DEVELOPMENT IN A DIRECTED, FOCUSED WAY AND LETTING ECONOMIC DEVELOPMENT HAPPEN. AS IT COMES INTO YOUR LAP. WE ARE IN A POSITION NOW TO MAKE BIG STEP FORWARD FOR SACHSE IN 20 YEARS. AND WHERE WOULD WE BE TODAY IF COUNCIL 20 YEARS AGO HAD PUT IN A DIRECTED FOCUS PLAN TO BUILD THE TYPE OF COMMUNITY THAT... THAT THEY WANTED AT THE TIME, YOU KNOW, WHEN WE HAD 7,000 RESIDENTS AND TONS OF SWATHS OF EMPTY LAND. 
          AND WE CAN'T, YOU KNOW, IT'S KIND OF LIKE, WHEN'S THE BEST TIME TO PLANT A TREE, YOU KNOW, 20 YEARS AGO. WE CAN'T DO THAT. 
          WE CAN'T GO BACK AND FIX THAT, BUT WE ARE IN THE SPOT WE NEED TO BE FOR 20 YEARS FROM NOW. 
          THE RESIDENTS OR THE COUNCIL MEMBER OF THE EDC? IN 20 YEARS, LOOKING BACK AND GO, MAN, WE HAVE COME SO FAR AND LOOK AT HOW MUCH WE'VE GOTTEN DONE. 
          AND I... I'M SO INVESTED IN THAT IDEA AND WILLING TO PUT ANY CAPITAL I HAVE 
          [01:20:02]
TO MAKE THAT HAPPEN. SO I'M GRATEFUL THAT WE'VE GOTTEN THIS THROUGH THIS BOARD. THANK YOU. 
          I AGREE. THANK YOU. ALL RIGHT. 
          WE'RE GOING TO GO BACK BECAUSE WE WENT A LITTLE BIT OUT 
          [3. Discuss the Sachse Farmers Market and other activations, events, and programming within the 5th Street District.]
OF ORDER. MAKE SURE I GOT THIS BACK TO DISCUSSION ON E3, I GUESS. DISCUSS THE SACHSE FARMERS MARKET AND OTHER ACTIVATION EVENTS AND PROGRAMMING WITHIN THE FIFTH STREET DISTRICT. SO, JARED, THAT'S YOU. I THINK THAT'LL SHOW UP ON OUR SCREEN. YES, SIR. HERE IT COMES. MAYBE. 
          THERE IT IS. PERFECT. MR. PRESIDENT, BOARD, PURPOSE OF THE DISCUSSION THIS EVENING IS TO GIVE A BACKGROUND AND OVERVIEW OF THE FARMERS MARKET. AGAIN, WHEN WE KICKED THIS PROJECT OFF A COUPLE OF YEARS AGO, WE'VE OBVIOUSLY HAD SOME NEW BOARD MEMBERS. GIVE AN OVERVIEW, TALK ABOUT NEXT STEPS. IF YOU ALL HAVE ANY QUESTIONS OR HAVE ANY FEEDBACK ON THE FARMER'S MARKET, CERTAINLY PROVIDE THAT. THERE ISN'T ANY ACTION REQUESTED ON THIS ITEM. I THINK, AGAIN, I'LL KIND OF PROVIDE WHAT WE'RE UP TO, WHAT WE'VE BEEN DOING, AND THEN, IF THERE'S SOME DIRECTION, I WILL CERTAINLY BE ABLE TO TAKE THAT BACK AS WE IMPLEMENT THE NEXT MARKET SEASON. SO, AS YOU ALL KNOW, UM, THE FARMERS MARKET IS LOCATED ON 2.4 ACRES OF PROPERTY THAT IS OWNED BY THE CITY OF SACHSE. YOU CAN SEE THERE'S ALSO A COUPLE OF OTHER BLOCKS THAT ARE OWNED BY THE SACHSE EDC. SO THIS IS JUST AN EXHIBIT, KIND OF ILLUSTRATING WHERE THE MARKET IS LOCATED BETWEEN SACHSE ROAD AND 5TH STREET ALONG ALEXANDER STREET. AND THEN WHERE FOLKS ARE ABLE TO PARK FOR THE EVENT. TYPICALLY HELD THE SECOND SATURDAY OF THE MONTH. FROM 10 A.M. TO 2 P.M. DURING THE SUMMER, THEY'LL MIX UP THE HOURS, AND THEY'LL GO FROM 9 A.M. TO 1 P.M. JUST DUE TO THE HEAT. 
          AND WE TYPICALLY, OVER THE PAST COUPLE YEARS, WE HAVEN'T HAD MARKETS IN JANUARY AND FEBRUARY, SO KIND OF OUR OFF SEASON, IF YOU WILL. SO THE BACKGROUND HERE IS THAT THE CITY WAS INTERESTED IN ACTIVATING THE SITE AS PLANNING FOR FUTURE DEVELOPMENT CONTINUES. WE COMPLETED THE ALEXANDER STREET IMPROVEMENT PROJECT. AND WE WERE APPROACHED BY FOUR SEASONS MARKET, WHICH IS A PRIVATE COMPANY THAT OPERATES MARKETS ALL AROUND THE METROPLEX. THE CLOSEST ONE TO US IS ST. RICHARDSON, ABOUT HOLDING A POSSIBLE FARMER'S MARKET IN SACHSE. THAT WAS IN 2024. SO WE CREATED AN AGREEMENT WITH THEM. WE CAME TO THE BOARD AND GOT AUTHORIZATION TO USE EDC-OWNED PROPERTY FOR PARKING TO SUPPORT THE EVENT, AND THEN THE ACTUAL FARMER'S MARKET OCCURS. ON CITY PROPERTY, AS MENTIONED, THROUGH A SPECIAL EVENT PERMIT. 
          SO, MARKET SUCCESS LED TO U.S. 
          AMENDING THE AGREEMENT AND ALLOWING THE EVENT FOR THE 2025 SEASON, AS MENTIONED NO MARKET IN JANUARY, FEBRUARY. SO WE DO NOT PAY FOUR SEASONS MARKETS TO OPERATE. THEY ESSENTIALLY ARE RESPONSIBLE FOR ALL OF THE PREP WORK. THEY FIND THE VENDORS. SHOW UP ON MARKET DAY, THEY ORGANIZE WHERE THE VENDORS ARE LOCATED. AGAIN, IT'S A SPECIAL EVENT, SO THE TERMS ARE IDENTIFIED IN THE CONTRACT. IT'S OPERATED AND COORDINATED BY THEM, SO AGAIN, SET UP, TAKE DOWN. SOME OF THE THINGS THAT THEY'LL DO IS THEY'LL ENSURE THAT THERE'S A PORT-A-JOHN OUT ON THE SITE FOR MARKET DAY. SINCE THERE'S NO PUBLIC RESTROOMS IN THAT IMMEDIATE AREA, THEY'LL PLACE SIGNAGE UP. TO INDICATE WHEN MARKET DAY IS GOING TO BE AND THEN THEY'LL REMOVE THAT. STAFF WILL BE PRESENT ON MARKET DAY TO HELP WITH TRASH COLLECTION. WE'LL REMOVE AND REPLACE BOLLARDS TO ALLOW FOR FOLKS TO BE ABLE TO WALK IN TO THE SITE AND THEN TO ACCESS THE EDC PROPERTY FOR TEMPORARY PARKING FOR THE EVENT. SO WE TYPICALLY WILL WORK WITH OUR PUBLIC WORKS DEPARTMENT TO HAVE SOMEBODY THERE ON THE SITE. MARKET DAY. AND THEY'RE KIND OF THERE TO HELP, AGAIN, THE VENDORS ARE RESPONSIBLE FOR MAKING SURE THAT THEY'RE TRASH. 
          BASICALLY, PACK IN, PACK IT OUT. BUT IT'S HELPFUL FOR US TO ALSO HAVE SOME REFUSE CONTAINERS THERE FOR SOME OF THOSE GROUPS, PARTICULARLY WHEN THERE'S PREPARED FOOD. IT REALLY JUST HELPS US KEEP THE SITE A BIT CLEANER. SECOND SATURDAY OF THE MONTH, AS MENTIONED, AND THEN THE CONTRACT IS VERY, VERY CLEAR ABOUT THE SALE OF CERTAIN ITEMS BEING PROHIBITED. 
          SO OBVIOUSLY WE HAVE ZONING IN PLACE AND OUR ZONING CODE WE DON'T WANT TO ALLOW FOR. THIS MARKET TO BE SELLING THINGS THAT WOULDN'T BE ALLOWED OTHERWISE IN THE CITY. AND SO WHENEVER WE WERE PUTTING THE AGREEMENT TOGETHER, THERE WERE A NUMBER OF DISCUSSIONS WITH DEPARTMENTS, DEPARTMENT HEADS, POLICE CHIEFS, FIRE CHIEFS, YOU KNOW, ABOUT THE SALE OF ITEMS. AND SO VERY, VERY CUMULATIVE SPECIFICATIONS THAT ARE IN THAT AGREEMENT. SO HERE YOU CAN SEE JUST SOME PHOTOS OF THE MARKET. AGAIN, WE, YOU 
          [01:25:02]
KNOW, IT'S GREAT TO SEE YOUR FRIENDLY POLICE OFFICERS POP IN AND STROLL THROUGH THE MARKET. YOU'VE GOT YOUR VOLUNTEERS THAT COME THROUGH. WE'VE HAD VARIOUS FOLKS FROM THE SACHSE CHAMBER THAT HAVE KIND OF USED THIS AS AN OPPORTUNITY FOR POP-UPS. YOU'VE HAD, I BELIEVE, THE FIRE MED CORPS HAVE USED IT AS AN OPPORTUNITY TO JUST HAVE SOME VISIBILITY. 
          OBVIOUSLY, YOU'VE GOT PRODUCE. 
          GUIDE THAT WOULD PERFORM ON MARKET DAY JUST TO PROVIDE SOME AMBIANCE, IF YOU WILL. AND ONE OF THE THINGS THAT WE DID WAS DURING THE SHAPING SACHSE COMPREHENSIVE PLAN UPDATE, YOU CAN SEE YOUR FRIENDLY ECONOMIC DEVELOPMENT DIRECTOR THERE IN THIS PICTURE, SOLICITING INPUT FROM RESIDENTS ON THE FUTURE OF THE CITY. SO WE WERE ABLE TO UTILIZE THIS EVENT TO GET INPUT AND FEEDBACK AND SO FORTH. SO YOU CAN SEE THERE. 
          YOU KNOW, KIND OF A CREATIVE WAY TO ACTIVATE A PROPERTY THAT WOULD OTHERWISE NOT HAVE MUCH ACTIVITY ON IT BECAUSE THERE AREN'T VERTICAL BUILDINGS IN PLACE. SO I THOUGHT THIS WOULD BE INTERESTING TO SHARE WITH YOU ALL. AND I'M ANTICIPATING, YOU KNOW, THIS QUESTION, ANYWAY, ABOUT SUCCESS AND VISITATION TO THE MARKET. SO WE'RE USING PLACER, WHICH IS A SOFTWARE THAT ALLOWS FOR US TO DO SOME FOOT-BASED TRAFFIC ANALYTICS. 
          WE'RE ABLE TO KIND OF PULL, USING THEIR ALGORITHMS, WHAT THAT ATTENDANCE LOOKS LIKE DURING THE FARMER'S MARKET. SO YOU CAN SEE THERE, OBVIOUSLY, THE TWO YEARS OF THE MARKET. 
          THE FIRST YEAR, 2024, WE HAD THE FIRST MARKET IN MAY, TOOK OFF VARIOUS REASONS, NOVEMBER, DECEMBER. NOVEMBER WAS CANCELED, I BELIEVE, DUE TO WEATHER. AND THEN IN DECEMBER, THERE WAS ALSO SOME BAD WEATHER, SO WE MOVED THE MARKET OVER TO CITY HALL, HAD THE EVENT AT THE MUNICIPAL COMPLEX. WE INVITED SANTA CLAUS, AND SANTA CLAUS CAME AND HUNG OUT AND TOOK PICTURES. AND THEN THE NEXT YEAR, YOU CAN SEE THE NEXT GROUPING OF CHART THERE. SO YOU CAN TELL THAT THE FIRST YEAR, THE ATTENDANCE AND VISITATION WAS A BIT HIGHER. THIS SLIDE KIND OF INDICATES HERE, AND I WANT TO MAKE SURE TO KIND OF CLARIFY, BECAUSE I DO LOVE DATA PERSONALLY. THIS IS, OBVIOUSLY, IT'S AN ALGORITHM. 
          IT'S NOT LIKE EVERY SINGLE PERSON. 
          THERE'S NOT LIKE A LASER BEAM. IT'S, YOU KNOW, TRACKING. IT'S ALL BASED ON CELL PHONE DATA AND FOLKS THAT OPT IN, ET CETERA, ET CETERA. SO. 
          BUT YOU CAN SEE THERE, OBVIOUSLY THE AVERAGE STAY, I THINK THAT A BETTER FIGURE WOULD BE MEDIAN STAY. BECAUSE THE AVERAGE DAY. YOU'VE GOT THE VENDORS THAT ARE THERE THE WHOLE TIME, THE STAFF, PEOPLE THAT ARE THERE. SO THE MEDIAN STAY AT THESE EVENTS IS ABOUT 26 MINUTES. YOU CAN SEE KIND OF THE DISTRIBUTION OF VISITATION. SO YOU'VE GOT THE 10-MINUTE FOLKS, THE 15 TO 29 MINUTES, 30 MINUTES, AND THEN THE GREATER THAN 150. 
          AGAIN, VENDORS AND SO FORTH. 
          ME AND DENISE WHEN WE'RE OUT THERE. HOURLY VISITS, I THINK THIS IS INTERESTING. 
          SACHSE IS WHAT I HAVE FOUND KIND OF MORE OF AN EARLY MORNING TOWN, AND PERHAPS THAT'S HAVING KIDS. I KNOW I HAVE CHILDREN AND THEY'RE AWAKE AT 5.30. SO THE MARKET BEING HELD FROM 9 TO 1 DURING THE SUMMER HOURS IS HONESTLY PROBABLY MORE IN STEP WITH OUR COMMUNITY'S SORT OF GENERAL AWAKE TIME ANYWAY. 
          SO SOMETHING TO MAYBE CONTEMPLATE MOVING FORWARD AS FAR AS MARKET HOURS. AND YOU CAN SEE THAT THAT 2 P.M. TIME SLOT AND BEYOND IS FAIRLY LIMITED. AND JUST SORT OF ANECDOTALLY, I'VE OBSERVED THAT MYSELF. I'VE DIDN'T ATTEND AS MUCH IN 2026, BUT IN 2025 YOU'D SEE PEOPLE START SHOWING UP, YOU KNOW? BEFORE THE MARKET EVEN WAS OPEN. AND OBVIOUSLY THOSE VENDORS ARE HAPPY TO SELL THEM THINGS AND GET THEIR PRODUCE AHEAD OF THE RUSH. SO JUST KIND OF SOME INTERESTING, I GUESS, DATA RELATIVE TO THE FARMERS MARKET. SO THERE'S, THERE'S NO. THERE'S NO ACTION WE'RE SEEKING FROM THE BOARD, BUT WE WANTED TO BRING THIS TO YOU AGAIN. 
          WHAT WE'RE ENVISIONING DOING IS REDOING THE CONTRACT TO ALLOW FOR THE MARKET TO COME BACK IN THIS COMING CALENDAR YEAR. 
          AND I HAVE BEEN TALKING WITH THE STAFF PERSON FROM FOUR SEASONS MARKETS JUST ABOUT WAYS TO MAYBE REINVIGORATE OR ADD SOME LIFE TO IT WITHOUT OBVIOUSLY OVERBURDENING STAFF. AGAIN, THE PURPOSE HERE WAS TO KIND OF HAVE SOMETHING THAT WAS A LITTLE BIT LESS INTENSIVE, MORE MANAGED. 
          BY A THIRD PARTY, 
          [01:30:01]
BUT IF YOU ALL HAVE ANY KIND OF THOUGHTS OR IDEAS ABOUT THE FARMERS MARKET OR FIFTH STREET IN GENERAL FOR US TO BE CONSIDERING, AGAIN, ONE OF THE THINGS IN THE ECONOMIC DEVELOPMENT STRATEGIC PLAN ACTIVATIONS, AS YOU ALL KNOW, WERE, YOU KNOW, BACKYARD ON FIFTH, FOR EXAMPLE, WAS A SUCCESSFUL EVENT. I THINK THAT HAD ENDED UP SORT OF BECOMING A BIT BIGGER OF A LIFT THAN MAYBE ANYBODY ANTICIPATED, BUT PERHAPS THERE'S OPPORTUNITIES FOR SOME STRATEGIC ACTIVATIONS, BUT REALLY JUST WANTED TO TAKE AN OPPORTUNITY TO BRING THIS ITEM TO YOU ALL, LET YOU WEIGH IN ON THE MARKET, KIND OF WHAT YOUR THOUGHTS AND FEELINGS ARE, IF YOU HAVE ANY IDEAS OR SUGGESTIONS OR DIRECTION RELATIVE TO THAT OR OTHER ACTIVATION EVENTS IN THE AREA. JUST KIND OF OPEN IT UP, BUT AGAIN, NO ACTION. I'LL JUST SORT OF TAKE THE DIRECTION FROM THE GROUP. I HAVE A QUICK QUESTION. 
          DO WE HAVE ANY DEMOGRAPHIC DATA ON WHO'S COMING TO THE FARMERS MARKET? YES, I COULD PULL IN THOSE REPORTS IN TERMS OF LIKE THE AGE OR WHERE PEOPLE ARE COMING FROM. 
          KIND OF A THING. YEAH, WE CAN PULL THAT. IT'S NOT IN THIS PARTICULAR REPORT. 
          OKAY. I WOULD SAY, ABSOLUTELY, IT NEEDS TO BE 9 TO 1. IT'S PRETTY SIMPLE. PEOPLE GET GOING EARLY, ESPECIALLY THOSE THAT ARE IN THE FARMERS MARKET. THEY WANT TO GET GOING AND GET EARLY. 
          YOU GET PAST 1 O'CLOCK. 
          IN THE SUMMERTIME, IT'S JUST NOBODY WANTS TO BE IN THE HEAT. SO AT 1 O'CLOCK, YOU WANT TO BE DONE. THE OTHER THING THAT, FOR ME, I THINK WE WANT TO BE, JUST LIKE WE'RE TALKING ABOUT WITH THE PLACEMAKING HERE AND INDICATING LOCATIONS WITHIN SACHSE, I THINK WE WANT TO BE A LITTLE MORE DELIBERATE AND STRATEGIC. WITH THE SIGNAGE FOR IT. WE HAVE, IF WE'RE ALLOWED TO, BIGGER SIGNS IN THE MEDIAN THAT SAYS FARMER'S MARKET, WITH SIGNS THAT TELL YOU EXACTLY WHERE YOU'RE GOING. IF YOU'VE GOT SIGNS THAT ARE OVER THERE AS YOU COME OUT OF WOODBRIDGE TO SACHSE ROAD AND BACK TO THE FARMERS MARKET. 
          THAT WAY, BECAUSE ALL YOU'VE GOT TO DO IS CONTINUE DOWN SACHSE ROAD AND YOU'RE GOING TO RUN INTO IT. TO MAKE IT, AND NOT JUST THE POLITICAL SIZE, YOU KNOW, YARD SIGN SIZE, I THINK BIGGER. I DON'T THINK THAT'S A HUGE ASK FOR CITY, FOR PUBLIC WORKS, WHEREVER IT IS, TO, YOU KNOW, ONCE A MONTH. WE'RE GOING TO PUT SIGNS OUT, EVEN IF IT'S JUST THE DAY BEFORE. THAT PEOPLE BECAUSE THEY'RE GOING TO DRIVE AND SAY, OH, WAIT A MINUTE. THERE'S A FARMER'S MARKET, IT'S JUST RIGHT THERE. 
          BUT WHEN IT'S SMALL, YOU DON'T NOTICE IT. ALL OF A SUDDEN, SOMETHING BIG, IT'S LIKE, OH, OKAY, IT'S THERE. SO I THINK WE WANT TO BE A LITTLE MORE DELIBERATE AND AND WITH WHERE WE PUT THE SIGNS. 
          AND, YOU KNOW, MAKE IT KIND OF IN YOUR FACE, WHY NOT? YEAH, I WOULD AGREE. I THINK THE FOOTPRINT OF SIGNAGE ALSO NEEDS TO EXPAND A LITTLE BIT TO OTHER PARTS. SO I'M ON THE OTHER SIDE OF WOODBRIDGE. AND ASIDE FROM BEING ON THIS AND KNOWING ABOUT THE FARMER'S MARKET, I WOULD HAVE NO IDEA. SO IF WE HAVE IN SOME OF THOSE LIKE KEY TRAFFIC AREAS WHERE WE CAN HAVE BIG SIGNAGE, LIKE, HEY, THIS IS COMING TO SACHSE, LIKE, GO JOIN. I THINK THAT WOULD DEFINITELY HELP. AND THEN ALSO, I DON'T KNOW IF THEY DO ANY. 
          IF THEY PLAN TO DO ANY ONLINE MARKETING FOR IT, BUT THAT'S ALWAYS AN EASY WIN. 
          IT CAN BE PRETTY COST-EFFECTIVE, AND YOU CAN REALLY START KIND OF DIALING IN TO WHO YOUR DEMOGRAPHICS ARE AND GET THE PEOPLE THERE. THAT'S A GREAT IDEA. ONE OF THE THINGS THAT WE'VE DONE SOME IS THROUGH FACEBOOK IS BOOSTED POSTS AND SO FORTH, BUT THERE COULD POTENTIALLY BE OTHER OPPORTUNITIES. I KNOW, FOR EXAMPLE, KERA, THEY GIVE THEIR UPDATES ON THE RADIO ABOUT STUFF GOING ON ON WEEKENDS OR WHATEVER IT MIGHT BE. SO JUST GETTING MORE VISIBILITY IN THAT WAY IS A GREAT IDEA. 
          AND I LIKE THE SIGNS IN DIFFERENT AREAS OF THE CITY. I MEAN, YOU SEE OUT IN FRONT OF, AS AN EXAMPLE, FIRE STATION 2. THEY'VE GOT SIGNS FOR THEIR CERT STUFF AND IT'S A BIGGER SIGN, SO YOU KNOW, IT'S THERE, BUT THERE'S NO REASON, SAYS HEY SEXY FARMERS MARKET TOMORROW, 9AM TO 1. JUST DOWN THE STREET KIND OF THING, THOSE KIND OF THINGS, I THINK WE COULD EASILY DO THAT. WELL, I WAS THINKING, MAYBE THERE COULD BE SOME COLLABORATIVE OPPORTUNITIES WITH THE REST OF THE CITY, LIKE THAT, SAY, THE FIRE TRUCK IS AT THE FARMER'S MARKET, AND WE HAVE THEM AT RED, WHITE, AND BLUE BLAST, AND THE KIDS CAN COME AND CLIMB TO THE TRUCK AND DO STUFF, BECAUSE IF THEY'RE WAITING FOR A CALL, THE TRUCK'S SITTING OVER IN THE FIREHOUSE. BUT COMBINE THE POLICE DEPARTMENT, OR THE FIRE DEPARTMENT, OR PARKS AND REC. OUTREACH, THAT THEY'RE DOING ON SITE WITH THE FARMERS MARKET IS KIND OF A, YOU KNOW, TO GET THE FAMILY OUT THERE TO. MAYBE THEY'RE NOT INTERESTED IN THAT, BUT THE KID WANTS TO CLIMB ON THE FIRE TRUCK. OR MAYBE WE SEND. I DON'T KNOW WHO WE HAVE, BUT THERE'S A BALLOON ANIMALS PERSON OR SOMETHING LIKE. 
          [01:35:01]
THERE'S MORE FAMILY TYPE THING GOING ON ALONGSIDE THAT, AS A KIND OF A COLLABORATIVE OPPORTUNITY. I'M WONDERING, ALONG THOSE LINES, IS THERE A WAY TO AGAIN? I DON'T WANT THIS TO BE A BURDEN. THAT JUST ALL OF A SUDDEN, HEY, WE'RE TRYING TO MAKE THIS THING WHERE WE'VE GOT 10,000 PEOPLE EVERY SATURDAY, EVERY MONTH. 
          BUT THERE ARE SOME, CALL IT CLUBS, THAT MEET. CALL IT HAM RADIO CLUBS THAT ARE OUT HERE. SAY, YOU KNOW WHAT? THERE'S AN OPPORTUNITY WE'LL GIVE YOU WHERE YOU CAN HAVE SPACE REAL CLOSE BY. BECAUSE, WHAT, THEY'RE GOING TO COME AND THEY'RE GOING TO WANT ME DOING THEIR STUFF. 
          WELL, THAT GIVES THEM OTHER PEOPLE, OTHER OPPORTUNITIES, OTHER REASONS TO COME DURING THAT SAME TIME, BECAUSE WE'VE GOT THE SPACE. 
          THEY'RE NOT THERE TO SELL ANYTHING. THEY'RE THERE JUST TO BE THERE, SO THAT PEOPLE WANT TO COME, BE AROUND THEM, AND THEN THOSE PEOPLE GO BY. 
          DO WE HAVE ACCESS TO THAT SIGN ON BUSH, THAT DIGITAL SIGN, OR IS THAT GARLAND? THAT'S A PRIVATE. THAT'S PRIVATE? IT'S PRIVATE. YEAH, WE'D HAVE TO. 
          I'M SURE THERE'S A WAY YOU CAN PAY IT. I'M SURE WE HAVE. NO, I'M JUST WONDERING. I'M JUST WONDERING. TAKE IT A LITTLE BIGGER. YEAH, WELL, I'M JUST WONDERING. IT'S A GREAT QUESTION. IT IS. IT'S PRIVATE. YEAH. I IMAGINE THERE'S A COST TO IT. THAT DEFINITELY WILL GET YOU OUT THERE. BUT CURIOSITY WANTS YOU TO FIND OUT HOW MUCH IT COSTS. 
          OF COURSE. 
          OF COURSE. I'M SURE WE CAN FIND OUT HOW MUCH IT IS. WELL, NOT THOSE BILLBOARDS, BUT BILLBOARDS IN GENERAL. IT CAN BE EXPENSIVE IF YOU'RE WILLING TO ONLY BE UP IN BETWEEN. YEAH. I LIKE YOUR THOUGHT WITH KIND OF CO-MARKETING WITH ANOTHER LOCAL EVENT GROUP. I KNOW WE HAVE A JEEP CLUB THAT COULD BE INTERESTED IN THAT. MY OTHER THOUGHT, SO ANECDOTALLY, YOU KNOW, I GO TO THE FARMERS MARKET ALL THE TIME. I GO TO A LOT OF THE LOCAL AREA FARMERS MARKETS. THE FAMILY-FRIENDLY STUFF IS GOOD, THAT'S TRUE. ONE THING THAT MAKES ME STOP GOING TO A FARMERS MARKET IS IF THERE'S LIKE, TOY VENDORS. AND I'M HAVING TO DEAL WITH A TANTRUM. AND SO, I KNOW THIS IS SILLY, BUT BUT TRULY ONE OF THE REASONS THAT I STOPPED GOING TO THE WILEY FARMERS MARKET IS THERE. 
          THERE'S A VENDOR THERE SELLING THESE 3D PRINTED PLASTIC JUNK THAT MY KIDS THROW A FIT FOR. 
          AND I CAN'T HANDLE IT. AND SO I'D RATHER JUST NOT GO. IT'S NOT WORTH IT, IT'S NOT WORTH IT, BUT I LOVE A FARMER'S MARKET, I LOVE A GOOD FESTIVAL, RIGHT? BUT I CAN'T, AND I LOVE BUYING, YOU KNOW, FROM LOCAL PRODUCE VENDORS AND SUPPORTING LOCAL MAKERS. BUT THE KINDS OF THINGS THAT ARE JUST RIPE FOR DYSFUNCTION LIKE THAT. IF WE COULD AVOID THAT, IF WE COULD MAYBE BE MORE SELECTIVE WITH OUR VENDORS. THE FIRE TRUCK IS GREAT. MY KIDS LOVE TO CLIMB IN THAT THING. 
          THEY'VE BEEN IN IT A HUNDRED TIMES. THAT'S ALL GREAT. YEAH, TRULY. THAT'S LIKE, ONE OF THE THINGS THAT WE THOUGHT ABOUT WAS, YOU KNOW, ANIMAL SERVICES, IF THEY WERE, MAYBE, AND AGAIN, ALL THIS HAS TO GO THROUGH GENOME. ADOPTION, RIGHT. ADOPTION EVENTS FOR ANIMALS. AND SO I THINK THAT THAT'S CERTAINLY ME SOME OPPORTUNITIES. 
          IN THAT REGARD, I THINK THAT FOR SACHSE, WHAT WE'VE SEEN, AND THEY POLL THEIR VENDORS AFTER EACH MARKET, AND THEY KIND OF SEE HOW FOLKS DID. I THINK THAT WHENEVER THERE'S PREPARED FOOD, THOSE, I THINK, DO REALLY WELL. THE PREPARED FOOD FOLKS AND JUST GENERALLY, LIKE, PEOPLE SELLING FOOD. I'VE SPENT AN UNHOLY AMOUNT OF MONEY AT THE BISCUIT LADY. YEAH. SO DOES EVERYBODY ELSE BECAUSE THEY SELL OUT. YEAH, THE ASIAN BARBECUE VENDOR, THE ASIAN BARBECUE FUSION VENDOR IS REALLY GOOD. DID I SEE THAT THE PRODUCE FOLKS DROPPED OUT? YEAH, SO THAT WAS A THING, JUST KIND OF. I THINK RELATIVE TO THIS DISCUSSION IS THERE WERE SOME ISSUES LAST YEAR, LAST MARKET YEAR, WITH THE PRODUCE NOT SHOWING UP A FEW TIMES, I THINK JUST DUE TO LIFE HAPPENING. THEY'RE COMING FROM OUT OF TOWN, AND SO I THINK ONE OF THE THINGS THAT WE'VE TALKED ABOUT WITH THE FOUR SEASONS TEAM IS REALLY HAVE TO MAKE SURE THAT THERE'S PRODUCE THERE. YEAH, THAT'S WHAT A FARMER'S MARKET IS. AND THEY WERE ALWAYS SLAMMED. YOU WERE ASKING, WHO'S BUSY. I USED TO WAIT IN LINE TO BUY PRODUCE FOR THEM. THEY WERE ALWAYS CRAZY TO ME. ENSURING THAT THAT'S THERE. I THINK ONE OF THE THINGS THAT STAFF CAN HELP SUPPORT THAT MAYBE FOUR SEASONS ISN'T NECESSARILY GOING TO BE DOING, BUT WORKING THROUGH OUR FRIENDS AT LEISURE SERVICES, WITH THEIR NETWORK OF FOOD TRUCKS, THAT SEEMS TO BE... SOMETHING THAT DRIVES, I KNOW, LIKE, WHEN COUSINS MAINE COMES, LIKE, THAT'S A PRETTY BIG THING. 
          BUT NO, CERTAINLY HERE, WHAT YOU ALL ARE SAYING RELATIVE TO EVENTS, WE'VE EXPRESSED THAT, YOU KNOW, PREPARED FOOD IS A BIG DEAL FOR US, JUST FOOD VENDORS IN GENERAL. AND I THINK THAT THEY TRY TO MAKE SURE, BECAUSE THEIR BRAND IS AT STAKE, TOO. RELATIVE TO THE PRODUCE, THEY WANT TO MAKE SURE THAT IT'S NOT SOMEBODY THAT'S JUST RUNNING TO A GROCERY STORE, BUYING A BUNCH OF FRUIT AND SELLING IT. THEY WANT TO MAKE SURE IT'S ACTUALLY 
          [01:40:01]
A LEGIT VENDOR. SO I THINK WE'LL WORK WITH THEM TO CONTINUE THAT. HAVE OUR NUMBER OF VENDORS SHOWING UP BEEN PRETTY CONSISTENT? LAST YEAR TOOK A LITTLE BIT OF A DIP WHENEVER IT FIRST STARTED. AND I THINK THAT CAN BE ATTRIBUTED TO A FEW THINGS. SO. WHENEVER THE MARKET FIRST STARTED, IT WAS OBVIOUSLY FRESH AND NEW, AND WE HAD A BUNCH OF DIFFERENT THINGS GOING ON. I THINK SOME OF THE VENDORS, DUE TO OTHER SURROUNDING MARKETS, STARTED GOING TO DIFFERENT PLACES OR LIKE, FOR EXAMPLE... THE ARLINGTON FARMERS MARKET, I BELIEVE, IS. IT'S FOUR SEASONS AS WELL, AND THAT SOUNDS LIKE FAR AWAY, RIGHT? BUT IT'S MONTHLY AND SO THE THE VENDORS ESTABLISH LIKE A CADENCE OF. 
          WELL, I CAN GO THERE EVERY MONTH AND I JUST BECOME A REGULAR AND I GET MY CUSTOMER BASE. BASE. SO JUST THE PROXIMITY OF OTHER MARKETS, I THINK THAT OUR MARKET DAY IS PROBABLY GOOD. ONE MONTH, OR, EXCUSE ME, ONE WEEKEND A MONTH, I THINK IS PROBABLY THE RIGHT SPOT. THEY DON'T REALLY LIKE TO DO TWO IN A MONTH. AND I DON'T, FRANKLY, THINK THAT FOUR WOULD MAKE SENSE IN SACHSE, AT LEAST NOT YET, MAYBE IF DEVELOPMENT OCCURS AND SO FORTH. SO THAT'S THE VENDORS DID TRAIL OFF A LITTLE BIT. 
          ONE OF THE THINGS THAT WE DISCUSSED WITH THEM WAS TRYING TO GET WITH THEIR OTHER MARKETS THAT ARE JUST ONCE A MONTH. MAYBE THOSE PEOPLE CAN JUST BE LIKE ROVING, LIKE THEY JUST HIT THE ONCE A MONTH MARKETS, RIGHT? SO WE KIND OF HAVE CONSISTENCY IN TERMS OF THE VENDOR GROUPS BECAUSE IT WAS VERY CONSISTENT. HAD A LOT OF THE SAME FOLKS AND THEN THEY KIND OF STARTED JUST GOING WHERE THE, YOU KNOW, BIG BANG FOR THE BUCK WAS. SO WE WILL CONTINUE TO WORK. BECAUSE IF YOU DON'T HAVE A LOT OF VENDORS OUT THERE, IF IT'S SPARSE, IF THERE'S JUST 10 OR SO TENTS, IT'S LIKE, I'M NOT PROBABLY GOING TO WORRY ABOUT STOPPING THERE. 
          WHENEVER, WE HAVE CAPACITY, I THINK, FOR ABOUT 28. THAT'S KIND OF THE... THE MOST THAT THAT AREA CAN CAN HANDLE IS ABOUT 28 VENDORS. SO I PREFER TO BE IN THE 20S. IT'S IMPORTANT, I THINK, FOR THE BRAND INTO THE COMMENTS. SO THEY'LL START IN MARCH, I THINK, IS WHAT IT'LL. YEAH, WE CAN. 
          THE AGREEMENT WON'T BE REAL HARD TO AMEND AND RESTATE. 
          IT'S ESSENTIALLY JUST SOME PAPERWORK, IF WE CAN GET EVERYTHING TIED UP BY MARCH. THEY SAID THEY CAN START IN MARCH, THEY CAN START IN APRIL. I THINK THEY WANT TO BE BACK, THEY WANT TO COME BACK, THEY LIKE THIS SPOT. I THINK THERE'S A NEED FOR IT. IF WE CAN GET THE SIGNAGE RIGHT AND SO FORTH, JUST TO ADVERTISING RIGHT, I WOULD SAY START IN MARCH. I THINK YOU'RE BETTER OFF TO WAIT UNTIL APRIL SO YOU CAN GET THINGS OUT. HEY, IT'S COMING BACK STARTING APRIL IF WE CAN'T GET THE SIGNAGE RIGHT. 
          BECAUSE WHAT YOU DON'T WANT IS THE VENDORS COMING IN MARCH. 
          LIKE, WELL, THAT WAS A DUD. I'M GOING TO GO FIND A DIFFERENT ROTATION TO BE IN. SO IT WOULD BE A MATTER OF IF WE CAN GET THAT PART TOGETHER, AND I'D SAY, DO MARCH. OTHERWISE, IT'S NOT GOING TO HURT TO MOVE TO APRIL. THAT'S REALLY GOOD. 
          IT'S CRAZY HOW FAST MARCH IS COMING. YEAH, RIGHT? AND I THINK WE NEED TO HAVE MAYER DO HIS WEATHER REPORT FROM THE FARMER'S MARKET. 
          WE'RE MAKING NOTES. MAKING NOTES. I MIGHT KNOW IT. HE NEEDS TO BE LIKE, SELFIE FOR THE TOMATOES. I'M GOING TO WRITE DOWN MAYER WEATHER REPORT. YOU MIGHT BE SURPRISED. 
          I BET HE'D COME. I DON'T KNOW, I DON'T THINK HE MIGHT. THANK YOU. EXACTLY. YEAH. THAT'S GOOD INPUT. ALL RIGHT. WE'VE GOT TO RAISE SOME FUNDS TO GET ON THAT DIGITAL BILLBOARD. 
          THAT'S RIGHT. EXACTLY RIGHT. 
          I'M GOING TO CALL THEM JUST TO SEE. I THOUGHT THAT BILLBOARD WAS OWNED BY GARLAND ISD BECAUSE ALL I SEE IS GISD. I KNOW. IT'S ON THERE. THERE'S A LOT OF CITY OF GARLAND STUFF. 
          THAT'S WHY I THOUGHT IT WAS OWNED BY THE CITY, NOT PRIVATE. THAT'S INTERESTING. DO YOU KNOW WHAT BILLBOARD THEY'RE TALKING ABOUT? BILLBOARD AND FIRE BILL, TOWN CENTER. YEP. ACROSS PRESIDENT GEORGE BUSH. YEAH, THEY'VE GOT YOU. ALL RIGHT. 
          YOU GOOD THERE? YOU GOT ME 
          [1. The Sachse Economic Development Corporation shall convene into Executive Session pursuant to Texas Government Code Section §551.087 Economic Development Deliberations regarding economic development incentives for Project Yellowstone.]
THERE? ALL RIGHT. LET'S GO AHEAD AND WE'RE GOING TO MOVE TO ITEM F. F1 EXECUTIVE SESSION. MY WATCH SAYS IT'S 
          [01:45:02]
TIME TO... WELL, THEN THERE YOU GO. YOUR WATCH IS RIGHT. THE SACHSE ECONOMIC DEVELOPMENT CORPORATION SHALL CONVENE AN EXECUTIVE SESSION PURSUANT TO TEXAS GOVERNMENT CODE SECTION 551.087 ECONOMIC DEVELOPMENT DELIBERATIONS REGARDING ECONOMIC DEVELOPMENT INCENTIVE FOR PROJECT YELLOWSTONE, AND WE WILL ADJOURN AT 7.51. OKAY, WE WILL RECONVENE 
          [1. Take any action as a result of Executive Session - deliberate the offer of a financial or other incentive relating to the development of Project Yellowstone.]
TO OUR REGULAR MEETING AT... 
          8.35 P.M. AND ITEM G1, TAKE ANY ACTION AS A RESULT OF EXECUTIVE SESSION, DELIBERATE THE OFFER OF FINANCIAL OR OTHER INCENTIVE RELATING TO THE DEVELOPMENT OF PROJECT YELLOWSTONE. SO I WILL ENTERTAIN A MOTION AS IT RELATES TO THAT EXECUTIVE SESSION. 
          OKAY, SO I MOVE TO AUTHORIZE THE EXECUTIVE DIRECTOR OF THE SACHSE ECONOMIC DEVELOPMENT CORPORATION TO NEGOTIATE AND EXECUTE AN AMENDMENT TO THE ECONOMIC DEVELOPMENT INCENTIVE AGREEMENT WITH TW CARE LLC. EFFECTIVE. 
          OCTOBER 28, 2025, EXTENDING THE DEADLINES FOR COMMENCEMENT OF CONSTRUCTION AND COMPLETION OF CONSTRUCTION, IN ACCORDANCE WITH THE DIRECTION PROVIDED IN AN EXECUTIVE SESSION. SO I HAVE A MOTION. DO I HAVE A SECOND? I SECOND THE MOTION. 
          WE HAVE A SECOND. SO WITH THAT, UNLESS THERE'S ANY OTHER DISCUSSION OR THOUGHT THAT CAME TO YOUR MIND, WE WILL VOTE. OH, I GUESS WE HAVE TO OPEN THAT UP. 
          BEFORE WE VOTE, DON'T VOTE. 
          DON'T VOTE. I HAVEN'T DONE ANYTHING ON MINE. WE DO NEED TO OPEN UP FOR PUBLIC COMMENT IF THERE IS ANY. AND SEEING NONE, NOW YOU CAN VOTE. THANK YOU. I'VE GOT TO REMEMBER THAT. NO, THANK YOU, BECAUSE I'VE GOT TO MAKE SURE I KEEP THIS RIGHT. 
          NO, MY FAULT. MR. MCDANIEL. 
          OH, IT LOGGED YOU OUT? YEAH. 
          IS IT LOGGING OUT? YEAH. ARE YOU ABLE TO PUT IT IN THERE? OKAY, YOU'RE ABLE TO PUT IT IN THERE. OKAY, GREAT. SO THAT PASSES UNANIMOUSLY. THANK YOU VERY MUCH. AND WITH THAT, WE'LL GO TO ITEM H, ADJOURNMENT. WE WILL ADJOURN OUR MEETING AT 8.36 P.M. THANK YOU ALL VERY MUCH.
* This transcript was compiled from uncorrected Closed Captioning.