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ALL RIGHT, WE WILL CALL

[A. Meeting Opening]

[00:00:02]

TO ORDER THE ECONOMIC DEVELOPMENT CORPORATION BOARD FOR THE CITY OF SACHSE.

WE'LL HOLD OUR REGULAR MEETING TODAY, THURSDAY, APRIL 30TH AT 6.03 P.M.

TO CONSIDER THE FOLLOWING ITEMS OF BUSINESS.

WE'LL START FIRST WITH THE INVOCATION AND PLEDGES.

IF YOU'LL PLEASE RISE, I'LL LEAD US IN THE PLEDGES AND COUNCILMAN HOWARD'S GOING TO LEAD US IN THE INVOCATION.

I PLEDGE ALLEGIANCE TO THE FLAG OF THE UNITED STATES OF AMERICA.

AND TO THE REPUBLIC FOR WHICH IT STANDS, ONE NATION, UNDER GOD, INDIVISIBLE, WITH LIBERTY AND JUSTICE FOR ALL.

HONOR THE TEXAS FLAG.

TEXAS IS BOUNTIFUL.

I DID IT BACKWARDS, SORRY.

THIS IS AS GOOD AS YOU GET.

THANK YOU ALL.

BE SEATED.

WE'LL MOVE STRAIGHT INTO ITEM B, PUBLIC COMMENT.

THE PUBLIC IS INVITED TO ADDRESS THE BOARD REGARDING ANY TOPIC NOT ALREADY ON THE AGENDA FOR ACTION OR PUBLIC HEARING.

COMMENTS REGARDING THE CONSENT AGENDA OR ANY DISCUSSION ITEMS ON AGENDA SHALL BE ADDRESSED DURING THIS PUBLIC COMMENT SECTION.

TIME LIMIT IS THREE MINUTES PER SPEAKER.

PUBLIC COMMENT CARDS SHALL BE PRESENTED TO THE ACTING SECRETARY PRIOR TO THE MEETING.

ACCORDING TO THE TEXAS ALPHA MEETINGS ACT, THE BOARD IS PROHIBITED FROM DISCUSSING ANY ITEMS NOT POSTED ON THE AGENDA, BUT WILL TAKE COMMENTS UNDER ADVISEMENT.

IS THERE ANYBODY WHO WOULD LIKE TO COME FORWARD FOR PUBLIC COMMENT? WITH THAT, I KNOW WE DON'T HAVE ANY CARDS THAT CAME IN PRIOR TO THAT ITEM.

SO WE'LL MOVE ON TO ITEM C, OUR CONSENT AGENDA.

[C. Consent Agenda]

CONSENT AGENDA ITEMS ARE ROUTINE OR ADMINISTRATIVE IN NATURE, HAVE BEEN DISCUSSED PREVIOUSLY AT A BOARD MEETING, AND OR DO NOT WARRANT DISCUSSION.

THE BOARD WILL ACT UPON THESE ITEMS WITH ONE MOTION.

THERE WILL BE NO SEPARATE DISCUSSION OF THESE ITEMS UNLESS A BOARD MEMBER REQUESTS THE ITEM BE REMOVED FROM THE CONSENT AGENDA.

IF YOU HAVE COMMENTS RELATED TO THE ITEMS ON THE CONSENT AGENDA, PLEASE ADDRESS THEM IN THE PUBLIC COMMENTS SECTION OF THE MEETING.

ITEM C1, APPROVE THE FEBRUARY 19, 2026 MEETING MINUTES.

ITEM C2, ACCEPT THE QUARTERLY INVESTOR REPORT FOR THE QUARTER ENDING DECEMBER 31, 2025.

ITEM C3, ACCEPT THE MONTHLY REVENUE AND EXPENDITURE REPORT FOR THE PERIOD ENDING JANUARY 31, 2026.

AND ITEM C4, ACCEPT THE MONTHLY REVENUE AND EXPENDITURE REPORT FOR THE PERIOD ENDING FEBRUARY 28, 2026.

ANY QUESTIONS OR ALL ENTERTAINED MOTIONS? ALL RIGHT, I MOTION TO APPROVE THE CONSENT AGENDA ITEMS ONE THROUGH FOUR AS IS.

I HAVE A MOTION FROM CHANELLE.

DO I HAVE A SECOND? I HAVE A SECOND.

I HAVE A SECOND FROM MR. BELL.

ENTER THE DISCUSSION.

WE ARE DOING VOTE MANUALLY, SO JUST ONE AT A TIME.

OKAY, SO JERMAINE, HOW DO YOU VOTE? YAY.

YAY.

YAY.

YAY.

YAY.

YAY.

YAY.

MYSELF, YAY.

YAY.

CHRIS, YAY.

ALAN, YAY.

YAY.

AND CHRISLEY, YAY.

SO IT IS ALL IN FAVOR UNANIMOUS.

NOW WE'LL MOVE ON TO D,

[1. Conduct a public hearing for an infrastructure project consisting of infrastructure necessary to promote or develop new or expanded business enterprises, generally located near Miles Road, north of the President George Bush Turnpike, for Project Yellow Jacket, in Sachse, Texas.]

THE ACTION ITEMS. ACTION ITEMS ARE FOR THE BOARD DISCUSSION AND CONSIDERATION FOR ACTION.

PRESIDING OFFICER WILL INVITE COMMENTS BEFORE THE BOARD VOTES.

A PUBLIC COMMENT CARD SHALL BE GIVEN TO THE ACTING SECRETARY PRIOR TO THE START OF THE MEETING.

SO ITEM D1.

CONDUCT A PUBLIC HEARING FOR AN INFRASTRUCTURE PROJECT CONSISTING OF AN INFRASTRUCTURE NECESSARY TO PROVIDE TO PROMOTE OR DEVELOP NEW OR EXPANDING BUSINESS ENTERPRISES GENERALLY LOCATED NEAR MILES ROAD NORTH OF PRESIDENT GEORGE BUSH TURNPIKE FOR PROJECT YELLOW JACKET IN SACHSE, TEXAS.

AND WE WILL OPEN THE PUBLIC HEARING AT 6 OR 7 P.M.

FOR ANY COMMENTS.

SEEING NONE, WE'LL CLOSE THE PUBLIC MEETING AT 6.08, ACCORDING TO MY CLOCK.

OKAY? WE DON'T HAVE TO VOTE ON ANYTHING.

THAT'S JUST WHERE WE'RE LEAVING, RIGHT? OKAY?

[2. Consider authorizing the Executive Director of the Sachse Economic Development Corporation (EDC) to negotiate and enter into a professional services contract with Ford Insight LLC for the development of a 5th Street District Activation and Action Plan, in the amount not to exceed Eighty-Eight Thousand, Five Hundred and No/100 Dollars ($88,500.00).]

ITEM D2, CONSIDER AUTHORIZING THE EXECUTIVE DIRECTOR OF THE SACHSE ECONOMIC DEVELOPMENT CORPORATION TO NEGOTIATE AN INTERIM PROFESSIONAL SERVICES

[00:05:01]

CONTRACT WITH FORD INSIGHT LLC FOR THE DEVELOPMENT OF A 5TH STREET.

DISTRICT ACTIVATION AND ACTION PLAN IN THE AMOUNT NOT TO EXCEED $88,500.

I'M GOING TO TURN THE TIME OVER TO MR. POTTS FOR THAT.

I KNOW WE'VE GOT A PRESENTATION COMING.

MR. PRESIDENT, IT'S GOOD TO SEE ALL OF YOU THIS EVENING, AND WE'RE EXCITED TO HAVE MR. BRADLEY FORD HERE IN ATTENDANCE THIS EVENING.

IN YOUR PACKET THAT WAS SENT OUT, YOU SAW THE PRESENTATION FROM BRADLEY AND FORD INSIGHT, LLC, HIS COMPANY.

RELATIVE TO AN ENGAGEMENT THAT WE'RE LOOKING TO PURSUE RELATIVE TO ACTIVATION OF THE 5TH STREET DISTRICT.

SO AS YOU ALL KNOW, IN THE LAST YEAR WE'VE ADOPTED THE COMPREHENSIVE PLAN AS WELL AS THE ECONOMIC DEVELOPMENT STRATEGIC PLAN, WHICH WE'VE...

I'VE GOT A COPY FOR YOU ALL AT YOUR PLACE THIS EVENING.

AND THERE WERE RECOMMENDATIONS THROUGHOUT THE PLAN FOCUSING ON THE FIFTH STREET DISTRICT TO SEE THAT PROJECT REALIZED.

ONE OF THE RECOMMENDATIONS, EVEN IN THE COMPREHENSIVE PLAN, WAS TO IDENTIFY NEXT STEPS TO ADVANCE THE FIFTH STREET DISTRICT.

AND SO WE WERE ABLE TO MEET WITH MR. FORD AND CHAT WITH HIM AND HE IS GOING TO BE GIVING A PRESENTATION OF A PROPOSED SCOPE OF WORK TO HELP US GET THIS PROJECT REALLY GOING IN EARNEST.

AGAIN, A HUGE PRIORITY FOR THIS BOARD AND THE COUNCIL AS EVIDENCED BY THE PLANS THAT HAVE BEEN RECENTLY ADOPTED.

SO I AM GOING TO TURN IT OVER AND LET MR. FORD GIVE A PRESENTATION.

DRAG IT.

OH, YOU JUST DRAG IT OUT? YEAH.

AND THIS IS AN ACTION ITEM THIS EVENING, SO WE WILL BE REQUESTING ACTION FROM THE EDC BOARD FOR THIS ITEM.

I'LL NOTE THAT...

THIS IS AN ITEM THAT WOULD BE WITHIN THE CITY MANAGER'S SPENDING AUTHORITY, BUT WE DID WANT TO BRING IT TO YOU ALL, AGAIN, RELATIVE TO THIS PROFESSIONAL SERVICES ENGAGEMENT.

IT WASN'T AN ITEM THAT WAS CALLED OUT.

SPECIFICALLY AS A LINE ITEM RELATIVE TO ENGAGING WITH BRADLEY FORD INSIGHT FOR THIS PROJECT, BUT WE FELT THAT IT WOULD BE GOOD, GIVEN THE IMPORTANCE AND THE SIGNIFICANCE OF THIS PROJECT, TO GO AHEAD AND LET MR. FORD COME AND PRESENT TO YOU ALL AND ALLOW FOR YOU TO ASK HIM ANY QUESTIONS RELATIVE TO KIND OF THE SCOPE OF WORK, AND THEN AGAIN, AS I'VE MENTIONED, WOULD BE TAKING ACTION ON THIS ITEM.

SO I'LL TURN IT OVER TO MR. FORD.

THANKS, MR. HAAS.

HE'S GOING TO BE WITH YOU ALL TONIGHT.

IS THAT MIC ON? IS THAT WORKING THERE? IS IT ON NOW? OKAY, GREAT.

NOW WE CAN HEAR YOU.

THANK YOU.

THANK YOU.

IT'S GREAT TO BE WITH YOU TONIGHT, EDC BOARD.

MY PRESENTATION IS PRETTY BRIEF AND EXPECT THAT Y'ALL WILL HAVE QUESTIONS FOR ME AND COMMENTS FOR ME.

LOOK FORWARD TO THAT AT ANY POINT DURING THE SLIDE DECK YOU WANT TO ENGAGE.

I'M OPEN TO THAT.

BUT THE CONCEPT HERE, THE SCOPE OF WORK IS MEANT TO BUILD ON THE STRONG FOUNDATION THAT MR. POTTS OUTLINED.

COMPREHENSIVE PLAN AND ECONOMIC DEVELOPMENT STRATEGIC PLAN AND MOVE US FROM A PLANNING PHASE TO AN ACTION FACE THAT'S THE SPECIALTY THAT THAT I BRING TO THE TABLE CERTAINLY TRYING TO CLICK OFF THAT DOCUMENTED KIND OF THE STEPS YOU ALL HAVE TAKEN ON THE LEFT-HAND SIDE Y'ALL IS VERY WELL KNOWN TO YOU HOW MUCH PLANNING AND EFFORT LAND ACQUISITION INFRASTRUCTURE ALL THE PIECES HAVE BEEN LAID OUT AND YOU'VE TAKEN REALLY STRONG STEPS AND YOU HAVE REALLY STRONG STAFF, WHERE WHAT'S NEEDED NOW, WHERE WE'RE HEADED NOW, IS HOW DO WE GET TO MARKET AND HOW DO WE GET A DEVELOPER SELECTED AND HOW WE MAKE SURE THAT THE DEAL THAT GETS PUT IN FRONT OF THE BOARD AND CITY COUNCIL MAKES SENSE FROM AN INCENTIVE STRUCTURE STANDPOINT.

AND I'LL TELL YOU MORE ABOUT MY BACKGROUND HERE IN A FEW MINUTES AND YOU'LL UNDERSTAND WHY I COULD BE A VALUED TEAMMATE IN THIS WORK FOR YOU.

MY VALUE ADD, I HAVE WORKED ON $5 BILLION WORTH OF PROJECTS THAT WERE SUCCESSFULLY COMPLETED IN LOCAL GOVERNMENT OVER THE LAST 20 YEARS.

I MOST RECENTLY SERVED AS CITY MANAGER OF WACO, TEXAS, WHICH YOU PROBABLY RECOGNIZE IS IN A MOMENT.

OVER THE LAST 10 YEARS, WE'VE HAD ONE OF THE MOST DYNAMIC URBAN REVITALIZATION STORIES IN THE COUNTRY.

I GOT TO BE A TEAMMATE DURING THAT SEASON, AND PRIOR TO THAT, SERVED BURLESON, TEXAS, WHICH IS...

NOT AS WELL KNOWN FOR ITS URBAN REVITALIZATION, BUT ALSO A VERY STRONG STORY OF MOVING FROM ONE SMALL RETAIL SHOP TO 25 RESTAURANTS IN A VERY VIBRANT DOWNTOWN ENVIRONMENT OVER THE COURSE OF THE NINE YEARS I SPENT THERE.

AND SO YOU MIGHT IMAGINE WHEN YOU GET TO WORK ON ALL THOSE PROJECTS, YOU GET TO SEE A LOT OF DEALS.

YOU GET TO ENGAGE WITH A LOT OF PEOPLE THAT WANT TO BUILD THINGS IN YOUR DOWNTOWN AREA.

[00:10:02]

AND YOU LEARN.

THINGS VERY QUICKLY.

WHAT'S A REAL OPPORTUNITY AND WHAT'S NOT A REAL OPPORTUNITY? YOU LEARN ABOUT HOW TO NEGOTIATE, AND YOU LEARN HOW TO NETWORK YOUR SITES OUT TO THE WORLD.

AND THAT'S A SPACE WHERE VISITING WITH CITY MANAGER AS WELL AS MR. POTTS, I THINK THAT WE CAN BRING A LOT OF VALUE, WITH THE END GOAL BEING WE'RE HEADED TOWARDS VERTICAL DEVELOPMENT IN 2027 WITH REAL DEVELOPER OPTIONS.

SO, YEP, I SPENT 22 YEARS IN GOVERNMENT.

I RECENTLY EXITED THE ROLE AT THE END OF JANUARY.

AND CERTAINLY LOOKING TO ESTABLISH MYSELF IN DOING THE WORK THAT I DID ON THE GOVERNMENTAL SIDE NOW ON THE PRIVATE SECTOR SIDE.

I UNDERSTAND HOW PROJECTS HAPPEN AND HOW THEY DON'T HAPPEN.

I UNDERSTAND SEQUENCING AROUND PUBLIC INVESTMENT AND PARTICULARLY I THINK APPLICABLE TO THE SACHSE EXAMPLE, I HAVE A DEEP EXPERIENCE IN FOOD AND BEVERAGE AS KIND OF A LEADING INITIATIVE TO CREATE GREAT DOWNTOWN SPACES.

I THINK THAT OBVIOUSLY THIS THIS OPPORTUNITY IN SACHSE HAS SIMILAR ELEMENTS TO THE WORK I DID IN BURLESON AND BELIEVE THAT THERE'S A REAL VALID OPPORTUNITY TO MOVE TO ACTION AND VERTICAL DEVELOPMENT.

THINGS THAT YOU GET ENGAGING WITH ME, CERTAINLY A VERY STRONG DEVELOPER NETWORK AS WELL AS END-USER TENANT RELATIONSHIPS ACROSS TEXAS WHEN OVER THE YEARS CERTAINLY HAVE REALLY CULTIVATED THAT NETWORK.

ALSO CAPITAL SOURCES AND FINANCING PARTNERS.

I UNDERSTAND MIXED-USE DEVELOPMENT.

IT'S CHALLENGING, AS YOU ALL KNOW.

THERE CAN BE FITS AND STOPS AND STARTS, AND THE ROAD LOOKS REALLY EASY WHEN YOU GO TO WACO OR TO BURLESON AND SEE THE SUCCESS, BUT THE REALITY IS IT'S A LONG JOURNEY THAT WEAVES ALL THE WAY AROUND AND TO AND THROUGH.

AND I THINK THAT HAVING A TEAMMATE LIKE ME SUPPORTING JARED AND YOU AS A BOARD, CERTAINLY WE CAN STAY OUT OF SOME TRAPS THAT CAUSE FOR TIMING DELAYS.

A COUPLE OF PROJECTS THAT SHOW HERE, IF YOU HAVEN'T BEEN TO WACO RECENTLY OR TO BURLESON, YOU GET A SENSE OF MIXED-USE DEVELOPMENTS THAT I'VE WORKED ON, AND THEY'VE RANGED FROM MILLION-DOLLAR PROJECTS TO $700 MILLION PROJECTS.

I'VE SEEN SMALL, MEDIUM, AND LARGE, ALL SORTS OF STRUCTURES IN TERMS OF MIXED-USE.

FOOD AND BEV, MULTIFAMILY, PARKING GARAGES, AND EVERYTHING IN BETWEEN.

THE SCOPE OF WORK THAT'S IN FRONT OF YOU TODAY IS BASICALLY 11 DELIVERABLES.

I HOPE YOU ALL HAVE SEEN, HAVE YOU ALL SEEN THE ACTUAL SCOPE OF WORK OR JUST THE SLIDE DECK? JUST THE SLIDE DECK, OKAY.

I'LL WALK THROUGH EACH OF THESE THEN.

WHAT WE'RE BUILDING TOWARDS IS TAKING WHERE YOU ARE IN THE PLANNING PHASE AND BUILDING TOWARDS A REQUEST FOR QUALIFICATIONS.

THE END RESULT BEING...

WE'RE GOING TO SEND OUT A REQUEST FOR QUALIFICATIONS TO RECRUIT DEVELOPERS TO THE SITE.

IN BETWEEN THAT, THOUGH, WE'RE GOING TO DO A NUMBER OF THINGS.

FIRST, WE'RE GOING TO DO SOME DEAL BENCHMARKING.

WHEN YOU GET A DEVELOPER IN PLACE, OFTEN ON THESE MIXED-USE DOWNTOWN DEVELOPMENTS, THEY NEED A NUMBER OF INCENTIVES TO MAKE THEIR DEALS WORK.

THEY MIGHT NEED REDUCED LAND PRICES.

THEY MIGHT NEED INFRASTRUCTURE SUPPORT.

THEY MIGHT NEED SALES TAX REIMBURSEMENTS.

WHAT THE STAFF HAS ASKED ME TO DO IS AN IMPORTANT EARLY STEP IN THIS PROCESS IS TO BENCHMARK OTHER DOWNTOWN DEVELOPMENTS SO THAT WHEN WE GET TO THE END RESULT, WE CAN TELL REALLY EASILY ON A CONTINUUM THE AMOUNT OF INCENTIVES NEEDED FOR THE SAC C FIFTH STREET PROJECT.

HOW DOES IT COMPARE TO OTHERS AROUND THE STATE? IS THIS A VERY AGGRESSIVE DEAL OR A NOT VERY AGGRESSIVE DEAL? AND SO WHAT WE'RE GOING TO DO IS PUT TOGETHER BASICALLY A BENCHMARK OF THOSE.

OTHER PROJECTS, SUCCESSFUL PROJECTS, AND BE ABLE TO SHOW WHAT KIND OF PUBLIC INVESTMENT IT TOOK TO GET THOSE DEALS OFF THE GROUND.

SO THAT YOU HAVE THE CONTEXT OF UNDERSTANDING, IS A DEVELOPER'S ASK REALLY AGGRESSIVE OR NOT? ADDITIONALLY, WE'RE GOING TO DO A SIGNIFICANT AMOUNT OF DEVELOPER OUTREACH.

THERE ARE DEVELOPERS THAT SPECIALIZE IN PROJECTS LIKE FIFTH STREET.

THEY'RE NOT AS WELL KNOWN AS SOME OF THE FOLKS THAT YOU SEE BUILDING TARGETS.

TRADITIONAL MULTIFAMILY PROJECTS THEY KIND OF WORK DOWN BELOW THE RADAR THEY'RE SMALLER SO WE'RE GONNA WE'RE GONNA GO TO EACH OF THOSE JARED ME OTHER TEAMMATES ON THE STAFF WE'RE GONNA PRESET THOSE MEETINGS AND GO OUT AND TALK ABOUT THE FIFTH STREET OPPORTUNITY TO TRY AND DRUM UP INTEREST IN THIS OPPORTUNITY TELL A STORY BECAUSE SAXXY IS BECOMING MORE WELL-KNOWN.

YOU'VE DONE SOME REALLY INTERESTING THINGS OVER THE LAST FEW YEARS, BUT IT'S STILL AN UNDER-TOLD STORY.

[00:15:01]

SO GETTING OUT INTO THE DEVELOPER WORLD AND GETTING IN FRONT OF THEM.

PRIOR TO THE RFQ GOING OUT, DRUMMING UP SUPPORT AND INTEREST AROUND THAT WILL BE A KEY PART OF THE WORK.

WE ALSO NOTED IN YOUR STRATEGIC PLAN, YOU IDENTIFIED IN SACHSE A LARGE AMOUNT OF PEOPLE, OR WE THINK THERE'S A LARGE AMOUNT OF PEOPLE DOING REMOTE WORK, WORK FROM HOME, AND YOU IDENTIFIED THAT AS A POTENTIAL STRATEGY FOR THE 5TH STREET CORRIDOR IN PARTICULAR.

WE'D LIKE TO BUILD...

SOME MORE MOMENTUM THERE AND DO A LITTLE DEEPER DIVE AND STUDY THAT MORE DEEPLY TO KNOW, OKAY, WELL, ARE THOSE INDIVIDUALS, WHAT SECTORS OF THE ECONOMY ARE THEY WORKING IN? HOW MANY OF THEM ARE THERE? COULD THERE BE A DEVELOPMENT SOLUTION FOR THOSE INDIVIDUALS IN THE FIFTH STREET PROJECT? ONE OF THE PROJECTS WE WORKED ON IN WACO, WE BROUGHT A CO-WORKING CENTER ONTO AUSTIN AVENUE, WHICH IS BASICALLY OUR MAIN STREET PROJECT.

WE WERE OVERWHELMED BY THE NUMBER OF PEOPLE THAT WERE REMOTE WORKERS, BOTH IN THE MARKET AND OUT, THAT WOULD COME USE THAT FACILITY.

SO I THINK WE DO NEED TO BUILD SOME OF THE DEMAND STORY AND UNDERSTAND WHAT BUSINESSES ARE THESE INDIVIDUALS WORKING IN, WHAT SKILLS DO THEY HAVE, AND IS THERE A DEVELOPER SOLUTION TO PROVIDE A HUB OF ACTIVITY IN 5TH STREET FOR REMOTE WORKERS.

WE'RE ALSO GOING TO DEVELOP AND TEST PERFORMANCE, SO WE HAVE A GOOD SENSE.

FROM THE WORK THAT'S ALREADY BEEN DONE BY THE STAFF THAT YOU'VE SEEN OF DIFFERENT DEVELOPMENT CONCEPTS THAT COULD TAKE PLACE ON THIS SITE, WE'RE GOING TO TAKE THOSE AND PUT THEM INTO A DEVELOPMENT PRO FORMA SO THAT BEFORE WE WALK IN AND VISIT WITH A DEVELOPER AND SEE THEIR PRO FORMA, WE KNOW A RANGE OF WHAT THE RENT STRUCTURE IS GOING TO LOOK LIKE.

WE KNOW WHAT SPACE FOR FOOD AND BEVERAGE COSTS.

WE KNOW HOW MUCH SALES TAX GENERALLY IT PRODUCES.

AND SO WE WALK IN WITH A...

AN EDUCATED APPROACH TO KIND OF GUIDE OUR DISCUSSIONS WITH THOSE DEVELOPERS.

ADDITIONALLY, WE'LL DO A MULTIFAMILY MARKET ASSESSMENT.

THIS SUB-MARKET OF DALLAS-FORT WORTH, SACHSE, ROWLETT, ROCKWALL, GARLAND, HAS SEEN MORE MULTIFAMILY CONSTRUCTION THAN ALMOST EVERY SUB-MARKET IN DALLAS-FORT WORTH.

OF THE 40 SUB-MARKETS IN DALLAS-FORT WORTH, THERE'S BEEN A LOT OF MULTIFAMILY ADDED IN THIS MARKET.

WE'RE GOING TO DO AN ASSESSMENT AND SEE IS THERE ROOM FOR ANY MORE MULTIFAMILY OR IS THERE A SEGMENT OF MULTIFAMILY THAT WE MIGHT APPROACH FOR THE 5TH STREET CORRIDOR THAT HASN'T BEEN HIT BY OTHER DEVELOPERS IN THE MARKETPLACE.

ADDITIONALLY, WE'RE GOING TO GO OUT AND LOOK AT SOME MARKETS THAT HAVE DONE PROJECTS LIKE 5TH STREET WELL.

WE'RE GOING TO GO OUT AND TOUR THOSE SITES, VISIT WITH THOSE DEVELOPERS AND THOSE CITY LEADERS AND DO PEER LEARNING.

SO THAT WHEN WE GO OUT AND SAY, OKAY, WE'RE GOING TO GO TO BURLESON, WE'RE GOING TO VISIT WITH ALL THESE TEAM MEMBERS THAT MADE THESE PROJECTS HAPPEN, WHAT DO WE NEED TO KNOW AND WHAT DO WE NEED TO LEARN FROM? WE'LL ALSO DEVELOP AN INFRASTRUCTURE ROADMAP THAT'LL BE WITH YOUR PUBLIC WORKS TEAM AS WELL, SO WE KNOW WHAT'S NEEDED NOW TO DEVELOP, BECAUSE YOU'VE ALREADY MADE SOME PRETTY STRATEGIC INVESTMENTS IN INFRASTRUCTURE.

YOU'RE KIND OF AT A TIPPING POINT IN MY MIND OF, WE NEED TO SEE WHAT THE MARKET SAYS BEFORE WE GO BUILD MORE THINGS IN INFRASTRUCTURE.

WE'LL DEVELOP A ROADMAP TO KIND OF GIVE YOU A SENSE OF, OKAY, IF WE START DEVELOPMENT ON THIS END, HERE'S WHAT'S NEEDED TO SUPPORT THE NEXT PHASE.

WE'RE ALSO, AT THE STAFF'S REQUEST, GOING TO LOOK AT PROPERTIES AROUND THE SITE, MAKE SURE THAT WE HAVE ENOUGH PROPERTY FOR PARKING IN PARTICULAR.

AND WE'RE THINKING ABOUT PROPERTY IN THE LONG RUN, IF WE'RE VERY SUCCESSFUL, WHAT OTHER PROPERTIES WOULD DEVELOP NEXT, AND NEXT BEING IN FIVE YEARS OR TEN YEARS.

AND THEN WE'RE GOING TO HELP YOUR STAFF, WORK WITH YOUR STAFF TO DEVELOP A REQUEST FOR A QUALIFICATIONS DOCUMENT.

IT'S GOING TO INCLUDE A DATA BOOK THAT PULLS ALL THIS INFORMATION TOGETHER SO THAT DEVELOPERS ARE NOT HUNTING FOR INFORMATION.

WHEN THE RFQ GOES OUT, YOU NEED A READY-MADE DATA BOOK THAT THEY CAN GATHER ALL THIS INFORMATION AND SAY, OKAY, WHAT ARE THE MULTIFAMILY RENTS? WHAT ARE THE RENTS ON FOOD AND BEVERAGE? WHAT DO WE THINK THE REVENUE GENERATIONS ARE? SO THAT THEY'RE NOT USING ALL THEIR TIME IN THE RFQ TO FIND DATA.

YOU WANT TO MAKE IT AS EASY AS POSSIBLE FOR THEM.

AND SO THAT WILL BE A PARTICULAR DELIVERABLE THAT WE'LL PROVIDE IN THE PROCESS AS WELL.

AND WE'LL WORK ALL THE WAY THROUGH.

WE'RE GOING TO WORK ALL THE WAY THROUGH RFQ INTO THE DEVELOPER SELECTION PROCESS SO THAT YOUR TEAM IS WELL SUPPORTED.

AND EVERY DELIVERABLE WILL BE BUILT WITH YOUR TEAM, ALONGSIDE YOU, WITH BIWEEKLY COLLABORATION.

WE'LL WORK THROUGH THIS TOGETHER.

THE INVESTMENT AND TIMELINE, AS WAS CALLED FOR IN THE ITEM, IT'S A SIX-MONTH ENGAGEMENT, $88,500 FIXED FEE.

[00:20:02]

IT'S FULLY LOADED, SO...

WE'RE DOING RENDERINGS, WE'RE DOING MARKET DATA, ALL DELIVERABLES ARE INCLUDED WITHIN THE $88,500 FEE.

AND I DO BELIEVE IT'LL TAKE FOUR TO SIX MONTHS TO GET ALL THE WAY THROUGH RFQ SELECTION.

SO NEXT STEPS, CERTAINLY WANTED TO VISIT WITH THE BOARD TONIGHT, SEE WHAT FEEDBACK YOU HAVE, AND THEN WORK WITH THE STAFF ON ANY MODIFICATIONS TO THE SCOPE THAT ARE NEEDED.

AND WE'LL GET TO WORK AS QUICKLY AS WITHIN FIVE DAYS OF SIGNING OF THE SCOPE OF WORK.

WITH THAT, I'LL TAKE ANY QUESTIONS THE BOARD MAY HAVE.

ANY QUESTIONS? JERMAINE, GO AHEAD.

HEY, HOW YOU DOING? YES, SIR.

SO AS FAR AS WHAT YOU KNOW ABOUT OUR FIFTH STREET KIND OF SETUP NOW, WHAT DO YOU SEE ARE SOME, MAYBE SOME OF THE CHALLENGES YOU WILL HAVE AS YOU GO THROUGH, KIND OF AS YOU STEP THROUGH THIS 11-STEP PROCESS? GREAT QUESTION.

I THINK I'VE SPENT ABOUT 10 HOURS WITH THE STAFF AT THE SITE SO FAR AND WHAT SURPRISED ME IS HOW FAR ALONG YOU ARE AND HOW MUCH OPPORTUNITY THERE IS.

SO I THINK THE CHALLENGE IS GETTING THE WORD OUT BROADLY ENOUGH.

I DO THINK THE DEVELOPMENT COMMUNITY WILL BE SURPRISED BY WHAT'S HERE IN SACHSE, THE OPPORTUNITY THAT EXISTS ON THAT SITE.

BECAUSE WHEN I THINK OF DOWNTOWN DEVELOPMENT, SACHSE IS NOT THE FIRST NAME THAT POPS INTO MY HEAD, RIGHT? AND SO YOU HAVE TO GET OUT AND GET INTO THE WORLD AND VISIT WITH FOLKS.

IN THE BURLESON EXAMPLE, IF YOU HAVEN'T BEEN THERE OR YOU WEREN'T THERE 15 YEARS AGO, 18 YEARS AGO WHEN WE STARTED, WE HAD ONE LITTLE MOM-AND-POP BARBECUE SHOP THAT WAS SERVING LITTLE CHOPPED BEEF SANDWICHES.

AND SOME OF THE FIRST THING WE DID...

KIND OF GOT LUCKY.

IT'S ALL ABOUT TIMING.

WE HAD BABES CHICKEN COME THROUGH THE DOOR AND WE SAID, WE'D LOVE TO HAVE YOU HERE.

AND IT CREATED A MOMENT WHERE A LOT OF PEOPLE STARTED COMING DOWN TO BURLESON AND THEN ANOTHER RESTAURANT, ANOTHER RESTAURANT.

IT BUILT MOMENTUM.

AND SO WE DO NEED TO FIGURE OUT WHAT OUR STARTING POINT IS FOR SAXY.

WHAT IS THAT SPARK THAT BRINGS PEOPLE TO THE SITE? BECAUSE OBVIOUSLY IN A PROJECT LIKE YOURS...

SACHSE IS GOING TO BE, THE SACHSE RESIDENTS THEMSELVES ARE GOING TO BE LIKE TWO OUT OF EVERY SEVEN PEOPLE THAT COME SPEND THEIR MONEY ON THAT SITE WILL BE SACHSE RESIDENTS.

THE REST WILL BE COMING FROM EVERYWHERE ELSE.

WE NEED TO GIVE THEM A SPARK AND A REASON TO DO THAT.

I THINK THAT'LL BE A CHALLENGE.

WHAT IS IT ABOUT SACHSE THAT MAKES YOU SAY, NOT JUST BECAUSE OF THE CHALLENGE, BUT THIS IS THE RIGHT PROJECT FOR ME TO DO? THAT'S A GREAT QUESTION.

THERE IS A LOT OF PASSION.

HERE, AT LEAST FROM THE CITY STAFF STANDPOINT, VISITING WITH JARED AND CITY MANAGER NASH, IT'S A GREAT TEAM.

WHEN I THINK ABOUT WHERE I WANT TO ENGAGE AS A TEAMMATE, I WANT TO ENGAGE WITH PEOPLE THAT ARE KNOWLEDGEABLE, EXCITED, PASSIONATE ABOUT THE WORK.

BECAUSE IF YOU DON'T HAVE A CITY TEAM THAT'S READY TO ROLL UP THEIR SLEEVES AND WORK, IT'S GOING TO BE A HINDRANCE AND BE A DIFFICULT JOB FOR ME TO DELIVER.

DEVELOPMENT.

AND SO I'M VERY EXCITED TO WORK WITH THEM AND THE PASSION THEY BRING TO THE PROJECT.

I THINK THE INTENTIONALITY THAT THIS BOARD AND THE COUNCIL HAVE HAD ON THIS PARTICULAR PROJECT, NOT A LOT OF CITIES HAVE THAT MUCH DRIVE AND COMMITMENT TO MAKE THESE THINGS HAPPEN.

AND SO WHEN I THINK ABOUT GOING OUT IN THE DEVELOPMENT WORLD AND TALKING ABOUT OPPORTUNITIES, THAT'S GONNA BE A BIG PLUS.

THE TEAM AND THE INVESTMENTS YOU'VE MADE IN THE SITE.

WHEN I THINK ABOUT ROI ON INCENTIVES AND SO FORTH, ONE OF THE THINGS THAT'S BEEN VERY HARD FOR ME TO WRAP MY HEAD AROUND OR THE NUMBERS THAT HAVEN'T COME IS RECOGNIZING THAT, YES, WE'RE GOING TO HAVE TO SPEND A FAIR AMOUNT OF MONEY TO HAVE THINGS COME IN, WHETHER IT BE TO A DEVELOPER OR A COMBINATION OF THINGS.

ONE OF THE DELIVERABLES YOU MENTIONED IS KIND OF PUTTING A BENCHMARK OR SOMETHING TOGETHER.

HELP ME UNDERSTAND THAT JUST A LITTLE BIT MORE AS IT SAYS.

HEY, IF YOU'VE GOT TO PUT A MILLION DOLLARS INTO THIS, THIS IS WHAT, IS THAT PART OF THE DELIVERY THAT YOU SHOULD EXPECT THIS TYPE OF RETURN FROM THE WHOLE PROJECT? HELP ME UNDERSTAND WHAT THAT DELIVERABLE LOOKS LIKE.

THAT'S GREAT.

SO IN MY MIND, THE WAY I VISUALIZED IT IS WE'RE GOING TO PLACE 10 TO 12 COMPARABLE PROJECTS ON A CONTINUUM.

AND ON THIS END OF THE CONTINUUM, THERE WAS NO INCENTIVES NEEDED.

AND ON THIS END OF THE CONTINUUM, IT WAS...

A WHOLE, WHOLE LOT.

OKAY.

SO THAT WHEN WE'RE VISITING WITH DEVELOPERS, WE CAN PLACE YOUR PROJECT SOMEWHERE

[00:25:01]

ON THAT CONTINUUM.

ADDITIONALLY, OF COURSE, THERE'LL BE A RETURN ON INVESTMENT COMPONENT FOR THE INVESTMENT YOU'RE MAKING OR REIMBURSEMENTS YOU'RE MAKING.

HOW LONG DOES IT TAKE FOR US TO GET OUR MONEY BACK TIME-WISE? BUT IN MY MIND, THE CONTINUUM IS GOING TO BE IMPORTANT BECAUSE THESE PROJECTS DO TEND TO TAKE QUITE A BIT OF LIFT ON THE PUBLIC INVESTMENT SIDE.

THE SUCCESSFUL ONES, IT TAKES KIND OF MULTI-TOOL INVESTMENTS FROM INFRASTRUCTURE, LAND, AND THEN...

ALMOST EVERY DEAL I'VE SEEN HAS SOME PORTION OF SALES TAX REIMBURSEMENT AS WELL, PARTICULARLY ON THE FOOD AND BEVERAGE SIDE.

AND SO PULLING ALL THAT TOGETHER AND SAYING, HERE'S WHAT COMPARABLE SUCCESSFUL PROJECTS REQUIRED, WILL JUST GIVE THIS BOARD AND ULTIMATELY THE COUNCIL AND THE PUBLIC AS WELL THE CONFIDENCE TO SAY, HERE'S WHERE OUR DEAL SAT COMPARED TO A DEAL IN MANSFIELD OR BURLESON OR WACO.

IT JUST BUILDS THE CONFIDENCE THAT YOU'RE NOT...

OVER INCENTIVIZING A PROJECT.

WHEN YOU THINK ABOUT THE YOU KNOW, YOU GIVE THOSE 12 OPTIONS WHERE THERE'S RENDERINGS THERE, ARE YOU GONNA BE ABLE TO COME TO US WITH HEY HERE'S IDEAS OF TYPES OF BUILDINGS, TYPES OF BUSINESSES THAT WE SHOULD BE THERE BASED UPON THE ROI AND WHAT YOU'RE SEEING IN THE MARKET IS THAT PART OF THOSE RENDERINGS AND IDEAS SO WE'RE GONNA HAVE TO THINK.

YEAH, THEY TIE TOGETHER.

THAT'S RIGHT.

AND SO EARLY QUESTIONS AROUND DO WE WANT TO HAVE MULTIFAMILY AT THAT SITE, FOR INSTANCE? THAT WAS MY NEXT QUESTION.

DOES MULTIFAMILY HAVE TO EXIST IN THIS TO MAKE IT WORK? BECAUSE A LOT OF THESE PROJECTS YOU'LL SEE, THERE'S ALMOST ALWAYS A COMPONENT OF MULTIFAMILY.

IS THAT SOMETHING WHERE IT'S A FOREGONE CONCLUSION? YOU'RE GOING TO HAVE TO HAVE SOME OR NOT NECESSARILY? WELL, THERE'S TWO ANSWERS I'LL GIVE YOU THERE.

THE FIRST IS FINANCIAL.

ON THE PERFORMA, WHEN YOU BRING MULTIFAMILY INTO THE EQUATION, IT DOES HELP GENERATE OBVIOUSLY SIGNIFICANT VALUE INTO YOUR TOURIST DISTRICT THAT CAN FUND PUBLIC INFRASTRUCTURE.

THE SECOND PART OF IT THAT I THINK WE OUGHT TO NOODLE AROUND IS MULTIFAMILY BRINGS ACTIVITY.

AND FOR YOUR SHOPS AND RESTAURANTS IN PARTICULAR, YOU WANT ACTIVITY AT THE SITE AT ALL HOURS.

AND SO HAVING PEOPLE LIVING THERE DOES ADD.

OBVIOUSLY A FINANCIAL COMPONENT THAT'S HELPFUL, BUT ALSO AN ACTIVITY LEVEL THAT'S COMPONENT BECAUSE PEOPLE ARE DRAWN TO WHERE PEOPLE ARE AND YOU KNOW MULTIFAMILY DOES PROVIDE AN OPPORTUNITY THERE I DO THINK THERE'S MORE CONVERSATION THAT NEEDS TO BE HAD I THINK THE STAFF HAS KIND OF FLAGGED THIS FOR ME IN PARTICULAR OF MULTIFAMILY.

WE MAY WANT TO LOOK AT A VERY PARTICULAR TYPE OF MULTIFAMILY YOU'VE HAD A LOT OF PRODUCT BUILT AT THE STATION AND EVEN ACROSS YOUR BORDERS AND WE OBVIOUSLY DON'T WANT TO COMPETE WITH THAT AS WELL AS WE DON'T WANT TO BRING A MULTI-FAMILY COMPONENT THAT MIGHT DETRACT FROM THE AREA AND SO WE WE DO NEED TO HAVE THAT CONVERSATION EARLY IN THE PROCESS WE CAN MODEL THAT IN THE PERFORMA AND SHOW YOU WITH AND WITHOUT WHAT IT DOES ON THE ROI AND THEN WE NEED TO THINK ABOUT THE KIND OF THE SOCIAL ROI AS WELL OF WHAT IT DOES FROM AN ACTIVITY STANDPOINT IF YOU DO HAVE MULTIFAMILY AND DON'T.

BECAUSE THE LAST THING I THINK ANYBODY WANTS IN SAXI IS TO HAVE A SITE THAT FEELS EMPTY AND DEAD FOR PARTS OF THE WEEK.

IT MAY BE REALLY VIBRANT ON FRIDAY, SATURDAY NIGHT, OR DURING THE DAY, FRIDAY, SATURDAY, BUT THERE'S NOBODY THERE FOUR OTHER DAYS OF THE WEEK.

THAT'S PROBABLY NOT GOING TO FEEL LIKE A VICTORY, AND IT'S NOT GOING TO ENCOURAGE PEOPLE TO BE IN THOSE SPACES.

SO THAT'S SOMETHING WE NEED TO...

WE NEED TO LAND ON EARLY AND WE'LL MODEL APPROPRIATELY IN THE ROI AND IN THE BENCHMARKING AND ALSO SHOW YOU KIND OF HOW YOU COULD BRING SOME MULTIFAMILY PRODUCT THAT ALIGNS WITH COMMUNITY'S EXPECTATIONS.

AND MY LAST QUESTION, IT RELATES A LOT TO WHAT WE SAW IN THE ECONOMIC DEVELOPMENT PLAN IS PART OF THIS, I THINK, IS ALSO, YOU KNOW, WE TALKED ABOUT LAND BANKING AND SO FORTH.

PART OF THAT PLAYS INTO THIS, I'M ASSUMING, IS THAT...

ALSO WEIRD SAYING HEY, HERE'S PARCELS YOU MAY WANT TO BE LOOKING AT CONSIDERING BECAUSE OF WHATEVER THE SCOPE IS ABSOLUTELY, I THINK THERE'S CERTAINLY PROPERTIES IN AND AROUND THE PROJECT THAT MAKES SENSE FOR EITHER LAND BANKING ON THE GOVERNMENTAL SIDE OR EVEN NON-GOVERNMENTAL SIDE.

THERE'S THINGS ON THE EDGES THAT WHETHER THEY'RE PURCHASED OR LEASED EVEN LONG TERM COULD COULD ADD VALUE TO THE PROJECT AND WORK WITH STAFF ON EVALUATING THOSE, SEEING WHICH ONES WOULD MAKE SENSE FROM A PURCHASE STANDPOINT, WHICH ONES WOULD MAKE SENSE FROM A LEASE STANDPOINT.

THE HOPE IS, OBVIOUSLY, WE GET TO VERTICAL CONSTRUCTION AND LOTS OF ACTIVITY.

WHEN THAT HAPPENS, IT TENDS TO HAVE A REALLY POSITIVE

[00:30:02]

EFFECT ON LAND PRICES AROUND THE AREA.

MEANING THEY WILL DRAMATICALLY GO UP.

THAT'S BEEN MY EXPERIENCE IN BOTH COMMUNITIES WHERE I'VE DONE THIS WORK, IN WACO AND BURLESON. THERE ARE REALITIES TO BUYING LAND FOR GOVERNMENT ENTITIES, THOUGH, IS THAT YOU DON'T WANT TO OWN EVERYTHING.

YOU WANT THE PRIVATE SECTOR TO EVENTUALLY MERGE WITH YOU AND TAKE OVER THIS WORK.

THE MOST SUCCESSFUL PROJECT WE CAN HAVE IS YOU ALL GET IT STARTED, AND THE PRIVATE SECTOR COMES AROUND AND ADDS MORE VALUE TO IT.

SO THERE'S A CONVERSATION THAT NEEDS TO HAPPEN THERE FOR SURE.

OKAY.

GO AHEAD.

ALL RIGHT.

SO KNOWING OUR CITY AND PROBABLY HAVING SEEN THE SITE, WHAT DO YOU THINK WOULD BE YOUR BIGGEST OBSTACLE IN GETTING SOMETHING THAT WOULD WORK FOR US? AND HOW DO YOU NAVIGATE? OR HOW DO YOU THINK YOU MIGHT NAVIGATE THAT? LOTS OF IT.

JUST MONEY.

JUST MONEY.

BESIDES THE MONEY.

WE WON'T GO THERE.

YEAH.

I HAVE A FIRM BELIEF THAT THESE PROJECTS START BEST WITH FOOD AND BEVERAGE PHASES.

IT'S JUST WE ALL ARE ATTRACTED TO PLACES WHERE WE WANT TO GO EAT AND HANG OUT.

SO I THINK AN EARLY WIN WE NEED TO FIND IS WHO IS YOUR BABE'S CHICKEN MOMENT IN SACHSE? WHO IS THAT GOING TO BE? AND HOW DO WE GET THEM ON A SITE IN THE PROJECT? IT GIVES YOU LOTS OF ROOM TO ADD ADDITIONAL THINGS AROUND IT.

I THINK THOSE OPPORTUNITIES ARE AROUND YOU.

THERE'S PLENTY OF CITIES AROUND US THAT HAVE TAKEN THESE STEPS.

IT'S JUST ABOUT FINDING WHO'S IN THE MARKETPLACE AND WANTS TO GO DO A PROJECT IN SACHSE.

AND IT MAY BE SOMEBODY THAT HAS A PROJECT IN AN ADJOINING TOWN THAT DRIVES PAST YOUR CITY OFTEN, OR HAS A PROJECT IN ANOTHER TOWN THAT FELL APART, THAT THEY DIDN'T GET BUILT.

AND THEY'RE LOOKING FOR A SECONDARY OPTION.

I THINK IT'S AN OBSTACLE, BUT IT'S ONE THAT WE CAN EASILY WALK THROUGH.

BUT I DO THINK THAT'S THE STARTING POINT, THAT KNOWING WHAT I KNOW THUS FAR, WHICH IS NOT EVERYTHING ABOUT SACC.

ALIGNING THAT WITH MY EXPERIENCES AND WATCHING POSITIVE DEVELOPMENTS AROUND TEXAS LIKE THIS, FOOD AND BEVERAGE IS GOING TO BE A GREAT STARTING POINT.

ANY OTHER QUESTIONS? WE HAVE A FEW MORE, ACTUALLY.

SO YOU MENTIONED IN ONE OF YOUR PROJECTS THAT YOU WERE SURPRISED AT HOW MANY FOLKS THAT WORK FROM HOME WANTED TO ACTUALLY COME OUT TO AN ACTUAL SITE.

AND HAVING SOME EXPERIENCE, MY WIFE WORKS FROM HOME FULL TIME.

SHE DOESN'T WANT TO EVER LEAVE THE HOUSE.

SO WHAT INCENTIVE DID YOU GIVE OR WHAT DID YOU PUT INTO THAT PROJECT THAT ACTUALLY COAXED PEOPLE TO COME OUT TO A PLACE TO ACTUALLY WORK? WHEN, YOU KNOW, PEOPLE LOVE WORKING.

YOU COULD BE IN YOUR JAMMIES.

WHAT'S THAT? YOU COULD BE IN YOUR JAMMIES AT HOME WITH YOUR DOG.

I GET IT.

IN THAT PROJECT, IT'S REALLY INTENTIONALLY DESIGNED.

IT'S ON BASICALLY MAIN AND MAIN IN WACO WITH AMENITIES INSIDE THE BUILDING.

SO THE SPACES WHERE YOU'RE WORKING HAVE A COFFEE SHOP.

THE SPACES YOU'RE WORKING HAVE CONFERENCE ROOM TO THE SIDE OR CALL ROOMS, ALL THE THINGS THAT.

PEOPLE THAT ARE REMOTE WORKING NEED, BUT ALSO THEY TAKE A REAL STRONG INITIATIVE AROUND SOCIAL ACTIVITY TO WHERE, SAY, YOUR WIFE, WHO'S COOPED UP AT HOME, CAN GO INTO THIS SPACE AND KIND OF LIKE BE IN A WORKFORCE AND HAVE OTHERS AROUND HER THAT SHE CAN ENGAGE WITH.

IT'S A REALLY INTERESTING ENVIRONMENT.

IT'S CALLED 25 NORTH.

THEY'RE OUT OF CHICAGO.

AND THEY REALLY INTENTIONALLY DESIGNED THE SPACE FOR...

REMOTE WORKERS OR PEOPLE THAT HAVE WORKED FROM HOME TO HAVE AT LEAST A DAY OR TWO IN A SPACE WHERE THEY'RE BUMPING UP AGAINST OTHER PEOPLE AND HAVING SOCIAL INTERACTION.

AND I THINK THAT'S IMPORTANT.

I THINK THE WORK FROM HOME HAS BEEN GOOD ON MANY LEVELS, BUT YOU LOSE SOME OF THE SOCIAL COMPONENT WHEN YOU'RE COOPED UP AT HOME.

THE OTHER QUESTION I HAVE IS, IN ONE OF THE DELIVERABLES YOU SAID, WHAT IT SAID IN THERE, A TEST PRO FORMA.

HOW DO YOU TEST? WELL, I THINK YOU'RE BOARD PRESIDENT, RIGHT? YES.

KIND OF ALIGNING THOSE TWO QUESTIONS, IF WE HAVE MULTIFAMILY, PRO FORMA A HAS 200 UNITS OF MULTIFAMILY.

HERE'S THE REVENUES THAT IT EARNS.

IF YOU ONLY HAVE 60 UNITS OF MULTIFAMILY, LET'S SAY THEY'RE CONDOS FOR SALE.

HERE'S THE IMPACT OF THAT DECISION AND WHAT DOLLAR FOR

[00:35:04]

DOLLAR IMPACT IS THERE BECAUSE IT IN THESE PROJECTS, THE DOLLARS MATTER, ABSOLUTELY, BUT THE BEST VERSIONS OF THESE PROJECTS ARE BUILT WITH DOLLARS IN THE VIEW, BUT ANOTHER LENS OF WHAT CAN WE DO TO REALLY VALUE THE COMMUNITY AND ENSURE THEY WANT TO BE HERE AND MAKE THIS THEIR LIVING ROOM.

AND SOME OF THOSE DECISIONS ARE NOT NECESSARILY FINANCIAL.

SO AGAIN, IN THE TEST PERFORMA, IT'S LOOKING AT A NUMBER OF SCENARIOS.

NO MULTIFAMILY, LOTS OF MULTIFAMILY, SOME OFFICE, NO OFFICE, AND SHOWING YOU KIND OF THE NUMBERS BEHIND THOSE DECISIONS SO THAT YOU CAN WEIGH EACH OF THOSE DECISION POINTS AND SAY, OKAY, I WOULD PREFER THIS DEVELOPMENT SOLUTION BECAUSE IT'S PRETTY GOOD ON MONEY, BUT IT HITS A HOME RUN ON BEING THE COMMUNITY'S LIVING ROOM.

BECAUSE YOU WILL HAVE DEVELOPERS THAT COME IN AND WANT TO COVER THIS ENTIRE SITE WITH RENTABLE SQUARE FOOTAGE.

AND THAT MIGHT BE GREAT FOR YOUR POCKETBOOK, BUT IT WON'T GIVE YOU A GREAT ENERGY FOR THE COMMUNITY TO COME HANG OUT AND WANT TO BE IN THAT SPACE.

AND SO THERE'S DECISIONS IN THERE, AND WE WANT TO INFORM THOSE DECISIONS WITH THESE TEST PERFORMANCE SO THAT YOU'RE WALKING IN EYES WIDE OPEN ON HOW THESE LAND USE DECISIONS IMPACT YOUR DOLLARS.

BECAUSE THERE'S A PUSH AND PULL THAT WE'LL HAVE TO GO THROUGH ON THAT.

SO IT'S BASICALLY PROJECTIONS AND ANALYSIS, OKAY, THAT'S HOW YOU TEST IT.

MY LAST QUESTION IS, SO IT'S A SIX MONTH, I THINK, RIGHT? SO AT THE END OF THE SIX MONTHS, THE PLAN IS TO HAVE A FULL PLAN.

DEFINITELY HAVE AN ACTUAL PLAN WITH DEVELOPERS COMMITTED TO THE SITE.

DEVELOPERS COMMITTED, OKAY.

BECAUSE I KNOW PORTIONS OF WHAT YOU TALKED ABOUT IS YOU HAD EXPERIENCE WITH FINANCING AND HELPING WITH THOSE TYPE OF THINGS.

WE KNOW THOSE THINGS CAN TAKE A WHILE.

SO YOU CAN HAVE A DEVELOPER COMMIT.

BUT THEN THERE'S FINANCING AND BILLING.

SO AFTER THOSE SIX MONTHS, I MEAN, IS IT OKAY, THEN YOU RELEASE EVERYBODY TO KIND OF DO THEIR OWN THING? OR WHAT? HOW'S IT WORK? BECAUSE I CAN SEE THE PROCESS TAKING LONGER IS ALL I'M SAYING.

SURE.

WELL, CERTAINLY THE GOAL, WHAT I'M AIMED AT IS FOR YOU TO HAVE THE ABILITY TO MOVE TO VERTICAL CONSTRUCTION IN 2027.

RIGHT? YOU'VE PICKED YOUR DEVELOPER, YOU UNDERSTAND WHAT DEAL IS GOING TO BE REQUIRED TO GET THEM TO BUILD.

AND THEY'RE MOVING FORWARD WITH CONSTRUCTION DOCUMENTS AND DESIGN AND FINALIZATION OF FINANCING AND BANKS AND THOSE SORTS OF THINGS.

BUT IN THAT WINDOW, AFTER THE SIX MONTHS, YOU'VE PICKED YOUR DEVELOPER AND YOU'VE GOT YOUR PREFERRED DEAL.

I'M EXITING THE EQUATION AND THE STAFF AND BOARD AND COUNCIL ARE NOW MANAGING THAT.

AND IF YOU DON'T MAKE THIS THIS MONTH, WHAT HAPPENS? IF I DON'T DELIVER ON MY SCOPE IN SIX MONTHS? YES.

WELL, I'M GOING TO BE REPORTING A REASON TO YOU AS TO WHY.

IT WON'T BE BECAUSE WE WERE NOT FULLY AVAILABLE OR WORKING.

THERE ARE THINGS THAT COULD POSSIBLY GET IN THE WAY OF TIMING.

THERE ARE THINGS THAT, BEYOND THIS BOARD OR MY CONTROL, GEOPOLITICALLY, THERE COULD BE THINGS THAT HAPPEN THAT TAMPER DEVELOPER INTERESTS, THINGS THAT WE CANNOT CONTROL.

AS A BOARD OR AS A ADVISOR, BUT THE SCOPE THAT I PUT IN FRONT OF YOU IS IS DELIVERABLE IN SIX MONTHS, RIGHT? THE ONLY THINGS THAT COULD HAPPEN ARE EXTERNAL FORCES THAT OR IF FOR SOME REASON JARED STOPS PICKING UP THE PHONE BUT I DON'T THINK THAT'S HIM HE HAS BEEN VERY THOROUGH AND I DO KNOW THE DEVELOPER INTEREST IS PRESENT.

OKAY, YOU'VE GOT A STORY HERE AND YOU'VE GOT A SITE THAT'LL WORK.

I MEAN, WE KNOW WE DO, AND I DON'T THINK THAT'S AN ARGUMENT FOR ANYONE ON THE BOARD.

IT'S JUST MORE OF, AGAIN, AS HE SAID, THE MONEY THAT WE HAVE TO SPEND AS A CITY TO MAKE IT HAPPEN.

AND ARE YOU, DEPENDING ON OTHER INTERESTS THAT WE KNOW HAVE COME THROUGH, ARE YOU ABLE TO GIVE US SOMETHING THAT IS ACTIONABLE? THAT WE CAN GO ON AND NOT SOMETHING THAT WE WON'T BE ABLE TO AFFORD.

DEFINITELY.

WE'LL BE DOING THAT IN CONSULTATION WITH YOU ALONG THE WAY, FOR SURE.

AND THEN FROM A PAYMENT SCENARIO STANDPOINT, IF THERE'S PROPOSED FOUR PAYMENTS IN THE SCOPE OF WORK, AND IF I DON'T DELIVER EACH COMPONENT WITHIN EACH OF THOSE PAYMENTS, I DON'T GET PAID.

AND SO I JUST WANT TO GO BACK TO YOUR ORIGINAL QUESTION AND MAKE SURE I ANSWERED IT CLEANLY.

IF I DON'T DELIVER, Y'ALL DON'T PAY.

AT WHAT POINT WITHIN THIS PROJECT WILL YOU BE COMING BACK TO THE EDC AND POSSIBLY THE

[00:40:01]

COUNCIL AS WELL? I'D INVITE YOUR FEEDBACK.

I THINK...

I WOULD ASSUME THERE'D BE MULTIPLE TIMES THAT I'M BACK WITH YOU, BUT LOVE TO HEAR WHAT YOUR THOUGHTS ARE.

DO YOU WANT ME AT, YOU KNOW, DO YOU WANT TO HEAR, WE'VE HEARD THE SCOPE OF WORK, WHERE IN THE JUNCTURE WOULD YOU LIKE ME BACK? I'M AT YOUR MERCY HERE.

OKAY.

I MEAN, I THINK THAT'S A CONVERSATION WE CAN ABSOLUTELY HAVE.

BUT YEAH, NO, I WAS JUST KIND OF CURIOUS WHAT YOU HAVE IN THE SCOPE.

I THINK WE'VE GOT PLANNED.

TWO TIMES BACK IN FRONT OF YOU BUT I'M AGAIN I AM OPEN TO I THINK MY WORK WILL BE BEST RECEIVED IF I UNDERSTAND WHERE YEAH THIS BOARD COUNCIL AND THE STAFF AND ULTIMATELY THE COMMUNITY WANT TO BE YEAH THAT MAKES SENSE NOT A QUESTION BUT A COMMENT FOR ME AND MAYBE TO PIGGYBACK AND REITERATE I THINK THERE'S A REALLY STRONG NEED TO PRESSURE TEST OUR THEORY ON THE ENVIRONMENT FOR REMOTE WORK AND FOR A CO-WORKING SPACE.

I JUST REALLY, WHEN YOU COME BACK TO US, THAT'S SOMETHING THAT I AM GOING TO LOOK AT PRETTY CLOSELY.

GOOD.

THANK YOU.

DO YOU SAY THAT FROM A POINT OF VIEW OF YOU'RE NOT SURE IT WOULD WORK? YES.

YEAH, YOU'RE SKEPTICAL.

YEAH.

YEAH, AND I THINK YOUR DATA VALIDATION IS CORRECT.

I THINK ANALYZING NOT ONLY THE NUMBER OF...

REMOTE WORKERS THAT WE HAVE, BUT THE INDUSTRIES THAT THEY WORK IN AND WHAT'S DRIVING THEM TO WORK REMOTE.

I MEAN, YOU'VE HEARD AN ANECDOTAL STORY HERE.

WE'VE HEARD OF A LOT OF PEOPLE IN THE HIGH-TECH SECTORS THAT WORK REMOTE.

WELL, I WORK WITH ENGINEERS DAY IN AND DAY OUT.

YOU ASK THEM IF THEY PREFER TO BE AROUND PEOPLE OR ALONE, YOU'RE GOING TO GET AN ANSWER THAT'S DIFFERENT THAN, YOU KNOW, SOMEBODY WHO, YOU KNOW.

SOMEBODY THAT'S A MARKETER.

CORRECT.

CORRECT.

YEAH.

I THINK THAT WAS...

I WANT MORE DATA.

I WAS DEFINITELY DRAWN TO A SIMILAR PATH OF JUST, OKAY, WELL, TELL ME, HOW MANY PEOPLE IS THAT? I UNDERSTAND WHY IT'S IN THE COMPREHENSIVE PLAN, RIGHT, THAT ONE.

I UNDERSTAND WHY IT'S IN THERE.

BUT IF WE'RE GOING TO GO OUT TO THE MARKET AND SAY WE THINK THERE'S A 10,000 SQUARE FEET OF SPACE FOR CO-WORKING, WE NEED TO VALIDATE THAT BECAUSE THE FIRST QUESTION WE'RE GOING TO GET IS, WELL, HOW MANY PEOPLE ARE DOING THAT? WHO DO THEY WORK FOR? ARE THEY ONE-DAY-A-WEEK VISITORS OR ARE THEY FIVE-DAY-A-WEEK VISITORS? AND SO I APPRECIATE THE COMMENT AND THE PERSPECTIVE THERE.

I JUST DON'T WANT TO BE ANCHORED TO IT, RIGHT? ANCHORED TO A SPECIFIC, I MEAN, THAT WAS A THOUGHT THAT WAS PUT IN THE PLAN AND PEOPLE HAVE TALKED ABOUT IT, BUT IF THERE'S A BETTER USE OF SPACE, JUST FROM THE EVIDENCE I'VE SEEN OF THE PEOPLE THAT WORK FROM HOME THAT I TALK TO AND KNOW.

YOU KNOW IF THERE'S A BETTER USE OF THE SPACE THAT WILL BRING PEOPLE OUT WE'D WANT TO ENTERTAIN THAT YEP GOOD ANYTHING ELSE RATHER, THANK YOU VERY MUCH.

THANK YOU.

DON'T GO TOO FAR.

NO WE GOT A PUBLIC COMMENT THERE MAY BE A QUESTION THERE, BUT WE APPRECIATE IT VERY MUCH.

THANK YOU RIGHT.

THANK YOU GREAT.

I DO HAVE A PUBLIC COMMENT CARD FROM MR HOBO YOU LIKE TO COME UP STILL MARTY HOBO, 5511 OAK RIDGE CIRCLE, SAXY TEXAS, TOP OF THE HILL.

THE $88,000 IS GOING TO BE ON SIGNATURE AUTHORITY.

SO IT'S NOT GOING BEFORE COUNCIL, SO TRANSPARENCY IS OUT THE DOOR.

Y'ALL ARE DOING THIS BEHIND THE CITIZENS' BACK.

YOU'RE STARTING OFF $10 MILLION IN THE HOLE.

ARE Y'ALL WRITING THAT MONEY OFF? OR WHEN YOU SIT UP HERE AND GIVE ME A RATE OF RETURN, IS THAT GOING TO BE FIGURED INTO IT? BECAUSE YOU ARE $10 MILLION IN THE HOLE.

AND NOBODY SAID THAT.

ALL HE WAS TALKING ABOUT WAS INCENTIVES AND MONEY.

HE NEEDS TO SHOW UP EVERY MONTH.

BECAUSE WHAT HE IS DESCRIBING, A LOT IS GOING TO HAVE TO HAPPEN.

AND LET'S SEE, DIESEL IS HEADING TOWARDS $6 A GALLON.

GAS IS AT $4.25.

AND YOU REALLY THINK THERE'S GOING TO BE A LOT OF DRIVE TO COME EAT IN SACHSE UNDER THOSE ECONOMIC CONDITIONS? I'D LIKE THAT TO BE ANSWERED.

ARE YOU LOOKING FOR SOMETHING LIKE GREENVILLE AVENUE? HAVE YOU BEEN TO DOWNTOWN WILEY? HAVE YOU BEEN TO DOWNTOWN GARLAND? BECAUSE THAT'S YOUR COMPETITION.

AND ALL THAT INFRASTRUCTURE WAS BUILT 100 YEARS AGO.

AND THEY CAN'T FILL IT NOW.

SO YOU BETTER HAVE A PLAN.

[00:45:02]

AND I WANT TO KNOW WHAT THE COST IS GOING TO BE.

I WANT SOMEBODY TO COME UP HERE AND SAY, WE'RE GOING TO HAVE TO PUT ANOTHER $2 MILLION INTO THIS, BECAUSE IF YOU LOOK AT SOME OF YOUR PICTURES, YOU ALREADY HAVE MULTIFAMILY HOUSING ON THE OTHER SIDE OF 5TH STREET.

I THINK THERE'S AN APARTMENT COMPLEX THERE YOU CAN BUY.

YOU WANT TO KNOW WHAT THE BABES IS TO BRING PEOPLE HERE? IT'S CALLED ALLSUP'S, AND IT'S A GAS STATION.

YOU ARE $10 MILLION IN THE HOLE BY YOUR OWN MONEY.

AND YOU'RE SAYING WE'RE GOING TO HAVE A PLAN TO GO VERTICAL IN SIX MONTHS.

MERRITT ROAD TOOK TEN YEARS, AND IT'S $20 MILLION OVER BUDGET.

YOU HAD TO LIE ABOUT BAILEY ROAD, AND THAT'S NOT Y'ALL'S, BUT THAT'S THE ECONOMIC SITUATION OF THIS CITY.

AND YOU'RE SPENDING $88,000 BEHIND PEOPLE'S BACK USING SIGNATURE AUTHORITY.

AND YOU WERE ASKED ABOUT THAT, AND YOU SAID IT'S NOT IMPORTANT.

THANK YOU VERY MUCH.

AND YES, WE DO HAVE THE HIGHEST TAXES IN NORTH TEXAS.

THANKS FOR YOUR COMMENTS.

LET ME CLARIFY A COUPLE THINGS REALLY QUICK.

IF YOUR IDEA OF TRANSPARENCY AND HIDING IT IS DOING IT IN A PUBLIC FORUM, THEN THE ENTIRE GOVERNMENT DOES EVERYTHING TRANSLUCENT.

THIS IS AS PUBLIC AS IT GETS.

IT'S PUT OUT HERE ON THE AGENDA.

EVERYBODY JUST LIKE YOU GOT TO SEE IT.

SO BEFORE YOU START TO ACCUSE US OF NOT BEING TRANSPARENT, OPEN YOUR EARS AND LISTEN TO WHAT HE JUST SAID.

HE PUBLISHED.

NO, NO, NO, NO, NO, NO.

HOW DO YOU DO IT BETTER? DON'T ANSWER THAT QUESTION.

THAT'S RHETORICAL.

I'M TELLING YOU RIGHT NOW.

OK, I'M I'M STOPPING.

I JUST WANT, YOU KNOW.

THIS IS TRANSPARENCY BECAUSE WE PUT IT OUT HERE PUBLICLY.

SO NUMBER ONE, OKAY.

NUMBER TWO, EVERYTHING THAT HE SAID RIGHT HERE, IN MY OPINION, IT IS HE'S GOT TO COME BACK AND GIVE US ROI.

AND THAT'S PART OF WHAT THE WORK IS.

AND IF IT COMES EVERY MONTH, THAT'S GREAT.

BUT I JUST WANT TO MAKE SURE WE'RE CLEAR ON THIS A LITTLE BIT BECAUSE I DON'T LIKE THE INSINUATION THAT SAYS WE'RE NOT BEING TRANSPARENT BECAUSE HERE WE ARE IN A PUBLIC FORUM.

PUBLISHED FOR EVERYBODY IN THE CITY TO SEE PRIOR TO THE MEETING JUST LIKE EVERYTHING IS DONE SO WE CAN AGREE TO DISAGREE ON THAT, BUT I WANT TO MAKE SURE THAT SAID PUBLICLY SO IS THERE ANY OTHER COMMENTS OR QUESTIONS BEFORE YOU ENTERTAIN A MOTION BECAUSE THERE IS AN ACTION TO MOVE ON THIS ITEM OKAY, THEN I'LL ENTERTAIN A MOTION A MOTION THAT WE MOVE FORWARD WITH CONSIDERING AUTHORIZATION TO THE EXECUTIVE DIRECTOR OF THE CITY, THE SACHSE ECONOMIC DEVELOPMENT CORPORATION BOARD, TO NEGOTIATE AN INTERPROFESSIONAL SERVICES CONTRACT WITH FORD INSIGHT LLC FOR THE DEVELOPMENT OF THE 5TH STREET DISTRICT ACTIVATION AND ACTION PLAN IN THE AMOUNT NOT TO EXCEED $88,500.

I HAVE A MOTION FROM MR. MCDANIEL.

DO I HAVE A SECOND? I SECOND.

I HAVE A SECOND.

I KNOW IT'S ASHLEY.

I DON'T KNOW THE LAST NAME.

I'M SORRY.

I CAN SEE HIS, BUT I CAN'T SEE HERS.

I ALWAYS GO BY FIRST NAMES, BUT I SAID MS. MCDOWELL FOR SOME REASON.

IT'S TWO FIRST NAMES, YOU CAN'T MESS IT UP.

SO I DO HAVE A MOTION AND A SECOND TO APPROVE IT AS PRESENTED IN THE AGENDA.

OH, WE ARE DOING, THIS IS MANUAL, THAT'S RIGHT, I'VE GOT TO REMEMBER.

SO WE'LL START ON THE OPPOSITE END.

CHRIS, HOW DO YOU VOTE? YAY.

I VOTE YES.

CHRIS? YES.

I VOTE YES AS WELL.

ASHLEY? CHANEL? YES.

AND JERMAINE? WE HAVE A UNANIMOUS VOTE TO APPROVE TO AS PRESENTED AN ITEM D2 THANK YOU VERY MUCH WE

[1. Receive a briefing on the Taste of Sachse event.]

WILL MOVE TO DISCUSSION ITEMS THESE ARE ITEMS THAT EITHER FOR THE BOARD AND STAFF TO DISCUSS IS NEEDED COMMENTS ON THESE SHOULD BE ON COMMENTS ON DISCUSSION I SHOULD BE ADDRESSED IN THE PUBLIC COMMENTS SECTION OF THIS MEETING THESE ARE NOT ACTION ITEMS SO ITEM E1 IS RECEIVE A BRIEFING ON THE TASTE OF SACCSEE EVENT IS THAT DENISE, COME TO YOU, JERRY.

MR. PRESIDENT, I'M GOING TO LET MS. DENISE LEWIS PRESENT THIS ITEM.

YOUR PRESENTATION.

I WAS THINKING ABOUT IT.

OH, IT'S COMING UP.

[00:50:01]

DID YOU HAVE TO DRAG IT AGAIN? IF YOU NEED ME TO, I CAN RUN THE SLIDES, SO YOU CAN...

YEAH, THAT'S PERFECT.

THAT SOUNDS GREAT.

GOOD EVENING, MR. PRESIDENT AND BOARD MEMBERS.

I'M GOING TO BE TALKING TO YOU TONIGHT ABOUT THE TASTE OF SACHSE.

SO A LITTLE OVERVIEW, I'LL GIVE YOU SOME BACKGROUND, PROGRAM OVERVIEW, TALK ABOUT THE PARTICIPATING BUSINESSES, AND THEN NEXT STEPS, AND THEN YOU CAN ASK ANY QUESTIONS.

SO A LITTLE BACKGROUND, THE EVENT IS TIED TO NATIONAL SMALL BUSINESS WEEK AND ECONOMIC DEVELOPMENT WEEK, AND WE'RE JUST TRYING TO HIGHLIGHT OUR LOCAL BUSINESSES AND ENCOURAGE PEOPLE TO SHOP AND DINE LOCALLY.

THIS IS THE SECOND YEAR OF TASTE OF SAXY, AND SO ONE OF THE BIGGEST CHANGES FROM LAST YEAR TO THIS YEAR, LAST YEAR WE HAD A PHYSICAL ACTIVITY CARD, AND THIS YEAR WE'RE DOING A DIGITAL PASSPORT.

AND SO WE'RE HOPING THIS CAN UM ENGAGE MORE PEOPLE AND IT'LL MAKE IT A LITTLE BIT EASIER TO PARTICIPATE.

SO HOW THE TASTE OF SAXY WORKS.

SO FROM MAY 4TH TO JUNE 1ST, PEOPLE CAN VISIT A PARTICIPATING BUSINESS, SPEND, WELL THERE'S NO DOLLAR AMOUNT TO SPEND TO CHECK INTO THAT BUSINESS.

SO LAST YEAR, I THINK IT WAS $10 TO GET YOUR STICKER OR TO CHECK IN.

THIS YEAR, THERE'S NO DOLLAR AMOUNT.

SO $10, $15, $30, YOU CAN CHECK INTO THAT BUSINESS.

AND ONCE PEOPLE GET FOUR CHECK-INS, THEY'LL BE ELIGIBLE TO WIN A SMALL PRIZE AND THEN ONE OF THE BIGGER PRIZES.

AND WE HAVE SOME GIVEAWAYS THAT ENCOURAGE PEOPLE TO KIND OF PARTICIPATE AND PROMOTE THE EVENT.

SO THIS YEAR, WE'VE SEEN SOME GROWTH.

WE HAVE 19 BUSINESS.

BUSINESSES PARTICIPATING AND LAST YEAR WE HAD 15 SO IT WAS REALLY GOOD TO GO OUT TO THE BUSINESSES AND ASK THEM IF THEY WANT TO PARTICIPATE AND THE ANSWER IS JUST YES.

SO WE GOT SOME NEW BUSINESSES IN HERE.

KIKI, DK'S DONUTS, YOKO, 30 BRUNCH HOUSE.

SO THAT'S REALLY COOL.

I'M EXCITED ABOUT THAT.

AND I'LL JUST NOTE THAT TO DENISE'S CREDIT SHE WOULDN'T SAY THIS BUT SHE HAS DONE A LOT GROUNDWORK.

GETTING OUT THERE AND TALKING TO PEOPLE, BUT HAD TWO ZOOM CALLS THIS YEAR WITH THE BUSINESSES.

SO SHE SET UP A COUPLE OF ZOOM CALLS TO ALLOW FOR THESE BUSINESSES TO ASK QUESTIONS, BASICALLY WALK THROUGH THIS PRESENTATION WITH THEM AS WE'RE MOVING TO A MORE DIGITAL PLATFORM.

SO AGAIN, JUST TO MENTION.

YEAH.

THAT'S GREAT.

SO NEXT STEPS.

SO I WILL BE FOCUSING ON PROMOTION AND ENGAGEMENT IN THE NEXT FOLLOWING WEEKS.

WE ALREADY HAVE SOME BANNER SIGNS ON THE STREET LIGHTS ON 78 AND WE'LL BE GETTING SOME BANNERS TO PUT AROUND THE CITY BECAUSE ONE OF THE BIG THINGS LAST YEAR WAS PEOPLE FROM THE BUSINESSES AND PEOPLE THAT KIND OF CAME IN FOR THEIR PRIZE WAS THAT PEOPLE DIDN'T KNOW ABOUT THE EVENT AND SO WE'RE REALLY TRYING TO MAKE IT VISIBLE THIS YEAR WITH BANNERS SOCIAL MEDIA AND HOPING THAT THE BUSINESSES ALSO PROMOTE THE EVENT AS WELL.

WE'LL HAVE SOME RAFFLES GOING ON, WE'LL DISTRIBUTE PRIZES AT THE END, AND THEN I'LL FOLLOW UP WITH THE BUSINESSES DURING THE EVENT AND THEN AFTER THE EVENT.

SO FOR GIVEAWAYS, THIS IS THE FUN PART.

SO WE HAVE SOME O'WALLA WATER BOTTLES THAT WE'RE GOING TO BE GIVING AWAY AND SOME SAXY MERCH.

AND SO THE FIRST 20 PEOPLE WHO CHECK INTO FOUR OF THE PARTICIPATING BUSINESSES, THEY'LL GET...

SOMETHING AND THEN THE FIRST FIVE PEOPLE WHO USE THE TASTE OF SACHSEY 26 HASHTAG AND THEN TAG THE EDC, THEY'LL GET SOME MERCH AS WELL.

SO WE'RE REALLY HOPING THAT THIS ENTICES PEOPLE TO PARTICIPATE BECAUSE I THINK LAST YEAR WE HAD LOW PARTICIPATION AND THE BUSINESSES, THEY'RE JUST LIKE, THEY WANT PEOPLE TO COME TO THEIR BUSINESS.

SO THEY WANT TO DO MORE.

AND SO THIS YEAR, WE THINK THIS WILL BE A REALLY GOOD WAY TO GET PEOPLE TO PARTICIPATE.

AND A GREAT WAY FOR US TO USE THE NEW COMMUNITY LOGO, OF COURSE.

SO ANYTIME WE CAN INCORPORATE THAT, THE WALL OF BOTTLES, AS DENISE REFERENCED, THEY'RE LASER ENGRAVED WITH THAT LOGO.

SO WE'RE REALLY EXCITED TO FIND OPPORTUNITIES TO INCORPORATE THAT INTO OUR DAY-TO-DAY ACTIVITIES.

ANY QUESTIONS? QUICK QUESTION ABOUT THE PROMOTION.

YOU SAID SOME OF THE BUSINESSES ARE PROMOTING IT.

I DON'T KNOW IF YOU'VE TALKED TO THEM ABOUT HOW? PROMOTING IT OR THEY HAVE BANNERS.

SOCIAL MEDIA AND JUST REALLY

[00:55:01]

HAVING THAT FLYER IN THEIR BUSINESS.

HOPEFULLY BY THOSE WILL BE THE MAIN WAYS THEY PROMOTE IT.

WE'LL HAVE BECAUSE IT IS A DIGITAL PLATFORM AS DENISE MENTIONED EACH BUSINESS WILL HAVE THEIR OWN UNIQUE CODES.

SCAN IT AND IT'LL YOU'RE AT KIKI RIGHT IT'LL CHECK YOU IN THERE.

SO WE'LL ALSO ASK THE BUSINESSES TO INCLUDE SIGNAGE ON THE WINDOWS PERHAPS.

WE'LL BE PUTTING, YOU KNOW, DENISE PRINTED KIND OF AN INFOGRAPHIC FLYER THAT WE WILL GIVE TO THEM NEXT WEEK TO DISPLAY, LIKE SHE MENTIONED, AT THE REGISTER OR SOMETHING LIKE THAT, JUST TO ENCOURAGE PARTICIPATION.

AGAIN, THE BANNERS YOU'VE SEEN, AND WE HEARD THIS BOARD ACTUALLY VERY LOUD AND CLEAR WHEN WE TALKED ABOUT THIS.

YOU KNOW, WHAT OPPORTUNITIES ARE THERE FOR ADDITIONAL SIGNS? AND SO THE CITY HAS PUT TOGETHER SOME GRAPHIC DESIGN STANDARDS FOR ANY KIND OF SIGNAGE IN THE RIGHT-OF-WAY, AND SO WE'VE USED OUR COMMUNICATION STRATEGISTS TO COME UP WITH A DESIGN THAT MEETS THOSE STANDARDS IF WE'RE GOING TO BE PUTTING IT IN THE RIGHT-OF-WAY.

SO THEY'RE PRINTED.

YOU, AGAIN, SAW THE BLUE FARMER'S MARKET SIGNS, AND I THINK THAT THEY WERE VERY HELPFUL.

JUST THAT ONE.

I'M DRIVING AND I SEE IT AND NOW I'M THINKING ABOUT IT.

IN ADDITION TO THE BANNERS ON HIGHWAY 78, SO THOSE HAVE ALREADY BEEN INSTALLED.

THE PROBLEM WITH THE BANNERS ON HIGHWAY 78 ON THOSE SLIGHT POLES IS THAT NOT EVERY ARM BAR OR, SO JUST MORE SIGNAGE AND MORE POSTS TO GET PEOPLE KIND OF THINKING ABOUT IT.

CERTAINLY IF YOU ALL FEEL FREE TO SHARE WITH YOUR NEIGHBORS AND FRIENDS.

GET PEOPLE OUT TO THESE BUSINESSES.

I HAVE A QUESTION.

YES.

I KNOW THIS IS A GREAT OPPORTUNITY TO DRIVE MORE PEOPLE INTO OUR LOCAL BUSINESSES.

YES.

WHICH HELPS THEM BUT HAVE ANY OF THEM MENTIONED WITH THEIR EFFORTS TO PROMOTE THIS THAT THROWING IN ANY BENEFITS LIKE YOU KNOW FOR PARTICIPATING WILL YOU KNOW GIVE YOU YOU KNOW FROM A CHARGE-YOU-FOR MEDIUM AND GO TO A LARGE-SIZE DRINK? AND SO ON THE ZOOM CALL, I DID TELL SOME OF THE BUSINESSES, OR I TOLD THE BUSINESSES THEY CAN RUN ANY SPECIALS ALONG WITH A TASTE OF SAXY.

NONE OF THEM HAVE TAKEN ME UP ON THAT YET, BUT I THINK THAT'S A GREAT IDEA, AND I DEFINITELY OFFERED IT.

YEAH, SO THEY HAVE THE OPPORTUNITY TO.

SO I LOOKED AT THE LIST AND IT LOOKS LIKE ALMOST ALL OF THE RESTAURANTS.

WHO DIDN'T WANT TO PARTICIPATE AND WHY? UM, LET ME SEE.

YEAH, I WAS JUST WONDERING WHICH ONE.

NO ONE SAID NO.

I THINK...

JUST A COUPLE, I NEVER GOT LIKE HUCKLEBERRIES.

I DIDN'T GET AN EMAIL BACK.

I DIDN'T GET A CALL BACK.

YOU KNOW, SOME I JUST DIDN'T GET IN TOUCH WITH.

AND SO WE DIDN'T PUT THEM, YOU KNOW, IN THE PROGRAM.

YES.

IF THEY WERE TO DECIDE, THOUGH, THAT THEY WANTED TO PARTICIPATE, IT WOULD BE PRETTY EASY FOR US TO JUST INCORPORATE THEM AND MAKE A POST ABOUT IT.

VERY EASY.

GET THEM INVOLVED.

FOR SOME OF THESE GROUPS, IT'S A MOM AND HER POP, RIGHT? RESIDENT AT A BAKERY OR WHATEVER, A SMOOTHIE CAFE.

AND SO WE HAVE A GREAT RAPPORT WITH THAT GENTLEMAN.

CERTAINLY ADDITIONAL BUSINESSES IN SACHSE, BUT KIND OF IN KEEPING WITH WHAT DENISE MENTIONED RELATIVE TO KIND OF SMALL BUSINESS.

A BIT MORE OF A FOCUS ON THE SMALLER GROUPS, BUT AGAIN, BRASS TAP IS A MAJOR ENTITY, BUT THEY WANTED TO PARTICIPATE.

GREAT WORK, DENISE.

THANK YOU.

THANK YOU.

THANK YOU, GUYS.

I DID HAVE JUST KIND OF ONE OTHER NOTE.

THIS IS KIND OF TAKING IT A LITTLE BIT OUT OF ORDER, BUT MS. LEWIS IS GOING TO BE RESIGNING HER POSITION, SO THIS WILL BE HER LAST MEETING.

I JUST WANTED TO LET YOU ALL KNOW.

SHE'S BEEN GREAT.

WE'VE LOVED HAVING HER HERE, BUT SHE'S GOING TO MOVE ON AND DO SOME OTHER THINGS.

SO WE'RE SUPER HAPPY FOR HER AND WE'LL BE HERE FOR HER IF SHE EVER NEEDS US.

BUT JUST KIND OF WANTED TO LET YOU ALL KNOW THAT THIS WILL BE HER FINAL MEETING WITH THE CDC.

I DON'T REMEMBER HER VOTING ON THAT.

SEE THAT ON THE AGENDA FOR US.

CONGRATULATIONS.

THANK YOU VERY MUCH.

AND YES, WE WILL MISS YOU, DEMIXE, VERY MUCH.

VERY MUCH.

YOU GUYS HAVE BEEN GREAT.

[01:00:02]

IT'S BEEN A PLEASURE WORKING WITH YOU ALL.

[2. Receive an update on the Sachse Comprehensive Plan and Sachse Economic Development Strategic Plan.]

I'M GOING TO MISS YOU.

WE'LL MOVE TO ITEM E2, RECEIVE AN UPDATE ON SACHSE'S COMPREHENSIVE PLAN AND SACHSE'S ECONOMIC DEVELOPMENT STRATEGIC PLAN.

AND I KNOW THIS IS JARED.

THIS IS YOU.

YES, SIR.

MR. PRESIDENT, MEMBERS OF THE BOARD, THANK YOU.

KIND OF IN KEEPING WITH THE PRESENTATION THAT MR. FORD GAVE EARLIER, THERE IS, AS WE'VE MENTIONED, A TON OF SUPPORT WITHIN THE COMPREHENSIVE PLAN DOCUMENT AND THE ECONOMIC DEVELOPMENT STRATEGIC PLAN FOR A NUMBER OF DIFFERENT ITEMS. AND SO WE'RE IN A REALLY GREAT MOMENT HERE RELATIVE TO KIND OF ATTACKING SOME OF THESE IDENTIFIED PROJECTS.

WE WANTED TO COME TO YOU WITH THIS PARTICULAR UPDATE.

AND IF YOU LOOKED AT THE PACKET IN ADVANCE OF THE MEETING, THERE'S TWO KIND OF ITEMS THAT WE'D LIKE TO SPEAK TO YOU ABOUT SPECIFICALLY.

BUT TWO ITEMS THAT WERE COVERED IN BOTH THE ECONOMIC DEVELOPMENT PLAN AND THE COMP PLAN.

AND SO IN ADVANCE OF FURTHER BUDGET DISCUSSIONS IN MAY AND THEN IN JUNE, WE WANTED TO GIVE KIND OF A LITTLE BIT OF A PREAMBLE, IF YOU WILL, FOR THESE TWO SPECIFIC ITEMS THAT WILL SHOW UP IN OUR BUDGET REQUESTS.

WE WANTED TO HAVE JUST A MORE DELIBERATE DISCUSSION.

SO THERE'S NO ACTION ON THIS ITEM THIS EVENING, BUT JUST WANTED TO HAVE A CONVERSATION WITH YOU ALL.

SO, AGAIN, JUST AN OVERVIEW.

WE'LL GIVE A BACKGROUND, TALK THROUGH THE PURPOSE OVERVIEW IN THE TWO ITEMS. AGAIN, THIS IS GOING TO BE THE REDEVELOPMENT OF SACHSE ROAD FROM HIGHWAY 78 TO THE ROUNDABOUT, AS WELL AS A WAYFINDING IMPLEMENTATION GUIDE AND DOCUMENT.

TALK ABOUT THE IMPLICATIONS RELATIVE TO THE BUDGET AND THE CIP.

AGAIN, THE CITY OF SACHSE HAS ALREADY STARTED THE BUDGETING PROCESS.

IT'S KIND OF ALWAYS ONGOING AND SO FROM A DEPARTMENT STANDPOINT, WE'VE SUBMITTED OUR BUDGET FOR KIND OF PRELIMINARY REVIEW, IF YOU WILL.

IT'LL GO THROUGH OBVIOUSLY A VERY PUBLIC PROCESS.

YOU GUYS WILL SEE IT AGAIN AS I MENTIONED IN MAY.

BUT WE WANT TO TALK THROUGH KIND OF SOME OF THE IMPLICATIONS RELATIVE TO THE CAPITAL IMPROVEMENT PROGRAM.

AND WE'LL GET INTO SOME NEXT STEPS.

AND AS ALWAYS, IF THERE'S QUESTIONS, WHICH I SUSPECT THAT THERE MIGHT BE, I'M HAPPY TO ADDRESS THOSE.

SO FROM A BACKGROUND STANDPOINT, AGAIN, I'VE MENTIONED THIS A FEW TIMES, BUT RECENTLY ADOPTED THE ECONOMIC DEVELOPMENT PLAN AND THE SHAPING SACHSE COMPREHENSIVE PLAN.

AND I BELIEVE AT THE MEETING WHERE WE.

ADOPTED THE COMPREHENSIVE PLAN THIS BOARD APPROVED THE CONTRACT WITH CIVIC SOLUTIONS TO BEGIN THE ECONOMIC DEVELOPMENT STRATEGIC PLANNING WORK SO WE'VE BEEN IN A VERY HEAVY PLANNING MODE RECENTLY BUT WE HAVE THESE GREAT PLAN DOCUMENTS NOW THAT ARE GOING TO ORDER OUR STEPS RELATIVE TO A NUMBER OF DIFFERENT THINGS BUT WE'RE GOING TO FOCUS ON A COUPLE OF THEM THIS EVENING.

AS I MENTIONED WE'VE BEEN MEETING TO DISCUSS SOME OF THE HIGH PRIORITY ITEMS THERE'S AN INTERNAL GROUP OF STAFF THAT HAVE BEEN COMBING THROUGH THE COMPREHENSIVE PLAN, AS WELL AS THE ECONOMIC DEVELOPMENT STRATEGIC PLAN, FROM THE CITY MANAGER'S OFFICE, DEVELOPMENT SERVICES, YOU KNOW, THOSE GROUPS.

WE HAVE BEEN LOOKING AT IT, TRYING TO UNDERSTAND WHERE THE HIGH PRIORITY ITEMS ARE, AND LOOKING FOR SYNERGY, PARTICULARLY BETWEEN PLAN RECOMMENDATIONS.

SO ONE OF THE THINGS THAT WE ENCOURAGED CIVICSOUL TO DO, AND THEY DELIVERED ON, RELATIVE TO THEIR ECONOMIC DEVELOPMENT STRATEGIC PLAN, WAS CREATING A CROSSWALK OF THE RELATIONSHIP BETWEEN RECOMMENDATIONS THAT ARE IN THE COMP PLAN BUT THAT ALSO ARE ADDRESSED IN THE EDC PLAN.

AGAIN, BUILDING ON THAT, THE JUSTIFICATION OR THE SUPPORT, IF YOU WILL, FOR US BRINGING YOU SOMETHING, IT'S BEEN ADOPTED BY THIS BODY AS WELL AS THE CITY COUNCIL.

DISCUSSIONS, AS I MENTIONED, ARE PARTICULARLY TIMELY GIVEN THAT WE'RE WELL INTO THE BUDGET PROCESS.

AND WE DESIRE TO BRIEF YOU ALL ON KEY INITIATIVES AND THEIR POTENTIAL BUDGET IMPLICATIONS IN ADVANCE OF THE BUDGET APPROVAL PROCESS.

AND AGAIN, JUST TO GET INTO THE BROADER, BIGGER BUDGET NEXT MONTH, BUT AGAIN, TO FOCUS ON THESE ITEMS. SO KEY THEMES AND PRIORITIES EMERGED WITHIN THE COMP PLAN AND STRATEGIC PLANNING EFFORTS.

AND SO SOME OF THOSE, INCLUDING THE FIFTH STREET DISTRICT, AS WE'VE DISCUSSED THIS EVENING, ONE OF THE RECOMMENDATIONS.

WITHIN THE COMPREHENSIVE PLAN, FOR EXAMPLE, WAS TO CONTEMPLATE NEXT STEPS RELATIVE TO SEEING THE 5TH STREET DISTRICT PROJECT.

SO YOU GUYS HAVE ESSENTIALLY CHECKED A BOX TONIGHT ON A COMPREHENSIVE PLAN RECOMMENDATION RELATIVE TO ALLOWING FOR MR. FORD TO MOVE FORWARD WITH SOME OF THIS ACTION PLAN.

SO THAT'S A...

A GREAT THING TO SEE KIND OF MOVING FORWARD, WE'VE GOT PLACEMAKING ITEMS THAT WERE IDENTIFIED VERY, VERY PREVALENT WITHIN THE

[01:05:02]

ECONOMIC DEVELOPMENT STRATEGIC PLAN REGARDING PLACEMAKING, WAYFINDING.

HIGHWAY 78 REDEVELOPMENT, AS YOU ALL KNOW, THERE WAS A, WITHIN THE SHAPING SACHSE COMPREHENSIVE PLAN, THEY STUDIED THE HIGHWAY 78 CORRIDOR.

THEY DID SOME PRELIMINARY WORK IDENTIFYING SOME OPPORTUNITIES FOR GATEWAY SIGNAGE AND FOR WAYFINDING SIGNAGE.

AND THEN OF COURSE STRATEGIC PROPERTY ACQUISITION HAS BEEN A THEME THAT WE'VE SEEN.

YOU'VE HEARD KIND OF LAND BANKING PUT IT THAT WAY OR STRATEGIC PROPERTY ACQUISITION.

SO THESE ARE SOME OF THE THEMES THAT HAVE REALLY EMERGED AS HIGH PRIORITY ITEMS. AND THEN IN THE ECONOMIC DEVELOPMENT STRATEGIC PLAN YOU CAN SEE THERE, YOU KNOW, THERE WAS A SEPARATE CARVE OUT FOR THE 5TH STREET DISTRICT IMPLEMENTATION RELATIVE TO THOSE PRIORITIES.

AND YOU CAN SEE PHASE ONE ENABLE AND IT'S...

KIND OF AN EYE CHART, BUT YOU KNOW STREET RECONSTRUCTION, DRAINAGE, UNDERGROUND DETENTION, GATEWAY, STRATEGIC PARCEL ACQUISITION, AND ACCESS IMPROVEMENTS.

THESE ARE ITEMS THAT WERE CALLED OUT AS HIGH PRIORITY ITEMS WITHIN THE FIFTH STREET DISTRICT IMPLEMENTATION WITHIN THAT PLAN.

SO WE SEE AN OPPORTUNITY TO INITIATE TWO IMPACTFUL PROJECTS.

THE DEVELOPMENT OF A WAYFINDING DESIGN AND IMPLEMENTATION GUIDE AND THEN THE DESIGN OF SACHSE ROAD IMPROVEMENTS BETWEEN HIGHWAY 78 AND THE ROUNDABOUT.

WHICH IS NEAR WEST CREEK LANE.

IDENTIFIED PROJECTS, THEY KIND OF BOTH HAVE CORRIDOR IMPLICATIONS, SO HIGHWAY 78 AND THE 5TH STREET DISTRICT, AS WELL AS JUST CITYWIDE BENEFITS.

THERE, AGAIN, KIND OF AN EYE CHART, BUT YOU CAN SEE SOME OF THOSE RECOMMENDATIONS WITHIN THE STRATEGIC PLAN WHERE THESE ITEMS WERE INCLUDED AS RECOMMENDATIONS.

SO CONSIDER SUBSTANDARD STREET UPGRADES TO SACHSE ROAD.

THAT WAS ONE OF THESE ITEMS. AND THEN CREATING A COMPREHENSIVE WAYFINDING SIGN PROGRAM.

THAT WAS ANOTHER.

RECOMMENDED WITHIN THAT PLAN.

JUST TO SHOW YOU AGAIN MORE KIND OF SUPPORT FROM THE COMPREHENSIVE PLAN, YOU CAN SEE HERE THIS IS THE OLD TOWN CATALYST AREA IF YOU RECALL.

DURING THAT PLANNING EFFORT WE WORKED WITH KINDLINGHORN TO PUT TOGETHER KIND OF A REVISED CONCEPTUAL PLAN, KIND OF A BUBBLE PLAN IF YOU WILL, FOR THE FIFTH STREET AREA SOUTH OF HIGHWAY 78.

THEY RAN, THEY DID SOME ANALYSIS ON POTENTIAL INVESTMENT THAT COULD BE REALIZED BASED ON THAT CONCEPTUAL PLAN IF IT WAS DEVELOPED ACCORDING TO THOSE METRICS, BUT YOU CAN SEE AGAIN.

THERE'S IMPLEMENTATION STEPS CLEARLY IDENTIFIED SUCH AS GATEWAY OPPORTUNITIES INFRASTRUCTURE IMPROVEMENTS DRAINAGE IMPROVEMENTS THOSE ARE IMPLEMENTATION STEPS THAT HAVE BEEN CALLED OUT FOR THAT AREA SO FOR SAXEY ROAD JUST YOU ALL PROBABLY DRIVE THIS ROAD MORE THAN I DO.

YOU ALL LIVE HERE AND YOU'RE AWARE THAT FROM THE ROUNDABOUT UP TO, YOU KNOW, AS YOU TRAVERSE ALONG TO BRYAN STREET, THAT ROAD IS IMPROVED AND YOU'VE GOT SIDEWALK AND CURB AND GUTTER.

WHENEVER YOU'RE GOING FROM HIGHWAY 78, THOUGH, TO THE ROUNDABOUT, IT IS AN UNIMPROVED CONTRAFLOW LANE, BAR DITCH SECTION.

SO NO SIDEWALKS, ASPHALT ROAD.

WOULD NEED TO BE RECONSTRUCTED TO SUPPORT COMMERCIAL DEVELOPMENT, ESSENTIALLY.

AGAIN, THERE'S NOT SIDEWALKS, THERE'S THE DRAINAGE.

JARED, WE'RE TALKING ABOUT THE 3RD STREET SECTION, RIGHT? THAT IT'S 3RD AT 78 THAT TURNS INTO SACHSE ROAD? SO, YOU KNOW, WHEN YOU TURN RIGHT, IF YOU'RE EXITING HIGHWAY 78, RIGHT WHERE ALLSUP'S IS LOCATED, THERE'S THAT STREET, YES.

BUT THERE'S ALSO 3RD BECOMES BILLINGSLEY AND KIND OF LOOPS AROUND AND THEN ABUTS.

SO THIS WOULD BE FROM BASICALLY THE ALL-SIPS FRONTAGE TO THE ROUNDABOUT.

YES, MA'AM.

SORRY, PLEASE INTERRUPT ME AT ANY TIME IF YOU HAVE QUESTIONS.

SO IT WOULD NEED TO BE RECONSTRUCTED TO SUPPORT COMMERCIAL DEVELOPMENT, NOT CURRENTLY A CAPITAL PROJECT, THIS PARTICULAR PIECE WITHIN THE CIP, AND WE SEE THIS AS A CATALYTIC PROJECT OPPORTUNITY.

AND ONE OF THE THINGS IS WE CONTINUE TO HEAR...

RELATIVE TO THIS PROJECT AREA AND THE VISION FOR THIS PROJECT IS A WALKABLE PEDESTRIAN ORIENTED KIND OF NEW URBANIST DEVELOPMENT, RIGHT? SO NOT ONE THAT NECESSARILY CATERS TO THE VEHICLE AND IN THE WAY THAT LIKE A BIG BOX TRADITIONAL RETAIL DEVELOPMENT MIGHT BUT MAYBE ONE THAT YOU MIGHT PARK AND KIND OF MEANDER AROUND THE DEVELOPMENT.

YOU MAYBE DON'T KNOW WHERE YOU'RE GONNA GO BUT YOU KNOW YOU'RE GONNA GO TO THE DISTRICT, BUT IN ORDER FOR THE AREA THAT WE OWN, CURRENTLY THE EDC AND THE CITY OF SACHSE OWN TO NOT JUST BE A TON OF SURFACE PARKING, WE'RE CONTEMPLATING WAYS TO OFFSET THAT AND SO ON STREET PARKING FOR EXAMPLE IS AN OPPORTUNITY.

SO THE ALEXANDER STREET PROJECT THAT WAS COMPLETED ADDED ON STREET PARKING, ANGLE PARKING TO THAT ROADWAY, WHICH NOW THESE BUSINESSES,

[01:10:03]

AS THEY COME INTO THE DISTRICT, THAT'S ATTRACTIVE TO THEM BECAUSE IT PROVIDES ACCESS, PARKING FOR THEM.

AND SO WE'RE LOOKING AT OPPORTUNITIES FOR THERE TO BE ANGLED PARKING ALONG SACHSE ROAD.

THAT SAID, WE ARE NOT REALLY ABLE IN ITS CURRENT CONFIGURATION, LIKELY, I WANT TO SAY LIKELY BECAUSE IT NEEDS TO BE STUDIED, BUT IF YOU'RE HAVING A CONTRAFLOW LANE, IT MIGHT NOT MAKE THE MOST SENSE TO HAVE ANGLED PARKING, AND BECAUSE WE WOULD LIKE TO MAXIMIZE ANGLED PARKING, AND AGAIN GOING BACK TO THIS NOTION OF A REALLY WALKABLE, PEDESTRIAN-ORIENTED DISTRICT THAT WILL ONE DAY HOPEFULLY GROW AND EXPAND EVEN BEYOND JUST THESE THREE TRACKS THAT WE ARE REFERENCING, HAVING IT BECOME A ONE-WAY STREET IS SOMETHING THAT WE'D LIKE TO LOOK AT.

AND SO ONE WAY FROM...

AS IF YOU WERE HEADING FROM HIGHWAY 78, WHERE ALSUP'S IS, TOWARDS THE ROUNDABOUT, THAT WOULD BE YOUR TRAVEL LANE.

THERE'S A FEW DIFFERENT STREETS THERE.

YOU'VE GOT BILLINGSLEY STREET, BOONE STREET, ALEXANDER STREET, AND THEN THE ROUNDABOUT IF YOU HAD TO MAKE A CIRCLE.

SO WE KIND OF PRELIMINARILY FEEL LIKE THERE'S THE ACCESS OPPORTUNITY TO ALLOW FOR THAT TO OCCUR, BUT WE WANT TO STUDY IT.

NOT TO DWELL ON IT, JUST REALLY QUICK.

WHAT HAS TO HAPPEN TO MAKE THAT A RUNWAY STREET? IS THAT JUST A VOTE BY CITY COUNCIL OR WHAT IS THAT A GETTING THE STATE INVOLVED OR IS THAT SO WHAT IS HE SPEAKING OF YOU KNOW KIND OF THE WORK THAT WE'VE DONE OVER THE PAST SEVERAL YEARS UM SACHSE ROAD USED TO BE IN THIS SECTION CALLED OLD HIGHWAY 78 YEAH SOME OF YOU MAY KNOW WE WENT THROUGH ALL THE RIGHT-OF-WAY STUFF AND EVERYTHING I KNOW WE HAD TO DO A RIGHT-OF-WAY TURN BACK THROUGH THE STATE AND THAT IS NOW ROAD THAT WE CONTROL.

UP UNTIL LAST YEAR WE DID NOT CONTROL THAT SO WE NOW WE CAN AND SO THAT BECOMES OUR OPTION IF WE WANT TO GO RELATIVE TO KIND OF THE PROCESS THAT'S CERTAINLY SOMETHING THAT WELL I GUESS CITY MANAGERS, CITY COUNCIL, ENGINEERING WILL BE INVOLVED IN.

AGAIN WE'VE GOT TO LOOK AT IT, GOT TO STUDY IT, DESIGN IT AND SO FORTH BUT SO I DON'T HAVE TO HAVE ANYBODY ELSE INVOLVED OUTSIDE OF THE CITY, KIND OF LIKE THE MERRITT ROAD.

WE HAD OTHER PEOPLE INVOLVED, AND THAT JUST BOGS EVERYTHING DOWN.

THIS IS A US DECISION.

YEAH, IT'S A DIFFERENT PROJECT, RIGHT? SO WE WERE DOING MORE RIGHT-OF-WAY ACQUISITION THERE.

THERE'S QUITE A BIT OF RIGHT-OF-WAY WITHIN SACHSE ROAD AND THAT STRETCH THERE.

SO A LITTLE BIT OF A DIFFERENT PROJECT, BUT CERTAINLY MORE TO COME.

OKAY.

I DON'T WANT TO BOG IT DOWN, BUT JUST IN A SECOND.

WAIT A MINUTE.

CERTAINLY.

SO YOU CAN SEE AGAIN, THERE'S A LITTLE BLURB IN THE SACHSE COMP PLAN.

I WON'T READ IT VERBATIM, BUT YOU KNOW CONSIDER LONG-TERM STRATEGY FOR THE ROADWAY, BEST ULTIMATE CONFIGURATION, WHICH MAY INCLUDE CHANGING IT TO A ONE-WAY STREET AND THEN ALLOWING PARKING.

SO AGAIN, I'VE KIND OF BELABORED THIS SUPPORT FOR SOME OF THESE ITEMS, BUT I DO THINK IT'S IMPORTANT TO HIGHLIGHT.

YOU CAN SEE HERE, YOU KNOW, THERE'S A PROJECT WITHIN THE SHAPING SACHSE COMPREHENSIVE PLAN, IMPROVING SACHSE ROAD FROM 78 TO THE ROUNDABOUT IN WEST CREEK LANE.

AND THEN YOU CAN SEE, AGAIN, THAT CROSSWALK THAT I REFERENCED RELATIVE TO USING STREETS AND PUBLIC RIGHT-OF-WAYS CATALYSTS FOR PRIVATE REDEVELOPMENT.

SO CITIES, ONE OF OUR GREAT ASSETS IS OUR STREETS AND OUR PUBLIC RIGHT-OF-WAY AND HOW WE USE THAT AND HOW WE LEVERAGE THAT.

SO IT'S A GREAT OPPORTUNITY FOR US THERE.

SO THAT IS SOMETHING THAT WE'LL BE LOOKING TO BE...

BRINGING WITHIN A BUDGET REQUEST FOR THE DESIGN FOR THAT PLAN.

SO YOU GUYS WOULD, AND I'LL GET INTO, I'VE GOT ANOTHER SLIDE AFTER I GO THROUGH WAYFINDING, SO NOT DONE WITH THAT PIECE YET, BUT BEFORE I MOVE ON TO WAYFINDING, IF ANYBODY HAS ANY QUESTIONS ABOUT THIS PARTICULAR.

YEAH, QUICK QUESTION.

THE 150K.

THAT'S JUST FOR THE ASPHALT? I MEAN, IS THAT THE 150K, THE PROJECTED COST? OH, SO THAT'S A DIFFERENT PROJECT, ASPHALT OVERLAY OF 4TH STREET.

THAT'S ACTUALLY ON THE OTHER SIDE OF...

RIGHT.

78, SO THAT'S A REFERENCE TO PACER AND IDENTIFIED IMPROVEMENTS.

SO THAT'S ON THE NORTH SIDE OF 78.

BUT IS THAT GOING TO BE PART OF THE, THAT'S GOING TO BE PART OF THE, OKAY.

YEAH, THAT'D BE A DIFFERENT ITEM.

THAT'S YOUR CHECKBOOK, NOT OURS.

ALL RIGHT, SO WAYFINDING IS, AND I'M A PLANNER BY TRADE, AND I KIND OF...

GEEK OUT A LITTLE BIT ON SOME OF THIS STUFF.

HAVE YOU EVER BEEN TO A TOWN THAT HAS REALLY EFFECTIVE WAYFINDING? LIKE IT KIND OF STICKS OUT TO YOU.

YOU MAY NOT EVEN REALIZE IT.

DISTRICTS ARE ALL CALLED OUT.

[01:15:02]

THERE'S CERTAINLY CITIES NOT ONLY IN THE METROPLEX BUT AROUND THE COUNTRY THAT DO THIS VERY WELL AND WAYFINDING CAN INCLUDE SIGNAGE BUT ALSO KIND OF MONUMENTATION TYPE FEATURES, THOSE GATEWAY ENTRY TYPE FEATURES, BUT IT ALSO CAN INCORPORATE YOUR PARKS SIGNAGE HOWEVER.

THE YOU KNOW RIGHT OF WAY WAY, EXCUSE ME, THE MEDIANS ON HIGHWAY 78, LIKE A VERY KIND OF DISTINCTIVE FEATURE IN SACHSE, OR THOSE KIND OF GOTHIC OLD WORLD WOODEN SIGNS THERE, THAT'S WAYFINDING, RIGHT? THE SIGNS THAT SAY CITY HALL THIS WAY, WAYFINDING.

FINDING.

SO YOU'VE ALL PROBABLY SEEN DOWNTOWN MCKINNEY, THEY'RE A REALLY COOL SIGN, AND COMMUNITIES JUST DO THIS IN LIKE A REALLY, REALLY INTERESTING WAY, AND PUBLIC ART KIND OF FACTORS INTO THAT.

AGAIN, GOING BACK TO THE USE OF THE RIGHT-OF-WAY FOR PLACEMAKING AND URBAN DESIGN, ALL THINGS THAT WE'VE TALKED ABOUT IN THE COMP PLAN AND THE STRATEGIC PLAN.

AND FURTHER EVIDENCE HERE, AGAIN, JUST DEVELOPING DISTRICT QUARTER BRAND IDENTITIES, DESIGNING PHYSICAL BRANDING ELEMENTS.

ESTABLISHING CORRIDOR BRAND GUIDELINES.

SO ONE OF THE THINGS THAT WE'VE GOT IN THE COMPREHENSIVE PLAN IS, AGAIN, GOING BACK TO THE CORRIDOR STUDY ON HIGHWAY 78, IS THEY IDENTIFIED OPPORTUNITIES FOR DIFFERENT MONUMENT FEATURES, PRIMARY FEATURES, SECONDARY FEATURES.

AND WHAT WE'RE LOOKING NOW TO DO IS TO TAKE THAT TO THE NEXT LEVEL AND TO ACTUALLY DO THE WORK TO DESIGN, OKAY, WHAT DO THESE LOOK LIKE? WE KNOW WHERE THEY WANT TO GO, BUT WHAT ARE THEY GOING TO LOOK LIKE? AND SO THAT'S A...

VERY INVOLVED ITERATIVE PROCESS AND SO WHAT WE'D BE ASKING TO DO IS TO ESSENTIALLY FUND THAT THE STUDY FOR THE DESIGN THAT'LL COME UP WITH THE GUIDE THAT SAYS HERE'S HERE'S WHAT YOU DO HERE'S THE FUNDING EXPECTATIONS FOR THESE SIGNS THEY THEY'RE VERY EXPENSIVE IT TAKES A LITTLE BIT TO TO KIND OF IMPLEMENT THIS STUFF IT'S CERTAINLY NOT JUST AN OVERNIGHT TYPE THING AND SO THAT GETS INTO THE BUDGET AND THE CIP COMPONENT OF THIS QUESTION FIRST I I UNDERSTAND.

I ACTUALLY DO HAVE AN INTERRUPTION, ESPECIALLY SINCE WE'RE A SMALL TOWN.

HAVE WE THOUGHT ABOUT POSSIBLY MAKING IT A COMPETITION TO DESIGN? THE SIGN.

HE'S LOOKING AT ME LIKE, WHAT DID YOU JUST SAY? HE'S LIKE, NO.

THE SIMPLEST OF THAT ONE IS NO, BUT EXPOUND.

I MEAN, MAINLY BECAUSE, OKAY, I DO WORK IN AN INDUSTRY WHERE I GET PRODUCT NAMES AND THINGS, AND IT'S A FUN WAY FOR ME TO ENGAGE MY EMPLOYEES FOR THEM TO BE PART OF ANY PRODUCT THAT WE'RE PUTTING OUT.

AND WE USUALLY DO COMPOSITION FOR POSSIBLY EVEN LOGOS OR NAMES OR DESIGNS.

THEY BRING IT ALL TOGETHER, AND THEN A SMALLER TEAM DOES PICK THE WINNING NUMBERS OR THE WINNING INFORMATION, AND THEN YOU NOW GET THE PROFESSIONAL TO DECIDE ON THE MATERIALS OR THE END.

BUT I'M JUST IT COULD BE A YEAH, I THINK IT'S AN INTERESTING QUESTION, AND I THINK THAT THERE'S CERTAINLY OPPORTUNITIES, FOR EXAMPLE, WHEN I WAS IN ANOTHER COMMUNITY, WE DID A COMPREHENSIVE PLANNING EFFORT, WE ENGAGED WITH A GROUP OF HIGH SCHOOL KIDS ON KIND OF DESIGNING SOME ELEMENTS THAT COULD POTENTIALLY ONE DAY BE INCORPORATED AS AN ART ELEMENT OR ART FEATURE.

SO THERE'S CERTAINLY OPPORTUNITIES THERE.

FOR THE WAYFINDING SPECIFICALLY, THIS IS A VERY...

VERY TECHNICAL DOCUMENT, RIGHT? SO IT'S GOING TO BE KIND OF LIKE THE DIMENSIONS, THE SIZE OF THE LETTERS THAT ARE GOING TO BE REQUIRED, THE COLOR PALETTES, AND WHERE THINGS CAN GO, AND IT'S A VERY TECHNICAL IMPLEMENTATION GUIDE, BUT I WILL SAY KIND OF RELATIVE.

TO WHAT THE SIGNS LOOK LIKE, WE DON'T KNOW EXACTLY WHAT THAT IS.

NOT THE DOCUMENT PART, THE LOOK.

BUT I'M SURE WE COULD HAVE THAT DISCUSSION RELATIVE TO THAT ENGAGEMENT PIECE AND WHAT THAT LOOKS LIKE.

I KNOW OTHER PLACES HAVE HAD STAKEHOLDERS IDENTIFIED AND DONE CHARRETTES AND THINGS OF THAT SORT.

SO AGAIN, WHAT IT LOOKS LIKE EXACTLY AT THIS POINT, I'M NOT SURE, BUT IT'S CERTAINLY AN INTERESTING KIND OF THOUGHT.

YEAH.

I ALSO HAVE A QUESTION ABOUT TIMING.

I LOVE RIGHT-OF-WAY SIGNAGE AND THINGS.

I'M CURIOUS, THOUGH, DO WE, THIS EARLY IN THE GAME, DO WE START GENERAL? BECAUSE I'M LOOKING AT SOME OF THESE, AND THEY'RE GIVING DIRECTIONAL SIGNS TO VERY SPECIFIC, I MEAN, YOU KNOW, WHAT HAPPENS IF WE CREATE SOME, AND THEN MONTHS, YEARS DOWN THE PROJECT, WE'RE LIKE, OH, WE'RE GOING TO NAME THE DOWNTOWN THIS PARTICULAR NAME.

I MEAN, SO AT WHAT POINT...

DO YOU KNOW, OKAY, THIS IS A SAFE TIMING BECAUSE WE HAVE THE PLACES IN PLACE WE WANT TO HAVE DIRECTIONAL SIGNS FOR? YEAH, THAT'S AN EXCELLENT QUESTION.

SO WITH THESE MONUMENT SIGNS, RIGHT, LIKE WHAT YOU'RE SEEING, AND SO I WAS IN A CITY IN NORTHEAST TARRANT COUNTY BEFORE COMING HERE.

YOU HAVE THE MONUMENT SIGNS AND THEY'VE GOT TO BE ENGINEERED

[01:20:02]

AND FOOTINGS AND THERE'S ELECTRICAL POTENTIALLY AND IRRIGATION AND MAINTENANCE, ALL SORTS OF THINGS.

SO THE DESIGN GUIDE WOULD KIND OF PROVIDE YOU THE FRAMEWORK WITH, LIKE AS I MENTIONED, LETTER HEIGHT, COLOR, THAT SORT OF THING.

I THINK, LIKE THE GENERAL, WHAT THEY'RE GOING TO LOOK AND FEEL LIKE.

BUT IF YOU SEE, THIS IS THE CITY OF SOUTHLAKE.

YOU CAN SEE TOWN SQUARE, CARROLL SENIOR HIGH SCHOOL, BICENTENNIAL PARK.

THOSE ARE BLADES THAT CAN BE REMOVED.

SO IF SOMETHING WERE TO CHANGE, OR IF...

YOU KNOW, WEATHER HAPPENS AND SOMETHING WERE DAMAGED, THOSE ARE BLADES THAT COULD THEORETICALLY BE REMOVED IN SOME CASES.

ONE OF THE THINGS THAT WE'VE KIND OF KICKED AROUND IS JUST AN IDEA IS, AND GOING BACK TO THE DISCUSSION RELATIVE TO THE TASTE OF SACHSEY BANNERS THAT WE'VE TALKED ABOUT PLACING IN THE RIGHT-OF-WAY, RIGHT? SO NOT THE ONES ON THE LIGHT POSTS, BUT THE ONES IN THE RIGHT-OF-WAY.

WE KICKED AROUND, ARE THERE OPPORTUNITIES FOR US TO INSTALL INSTALL MORE PERMANENT AFFIXED SIGNS AND THEN WE'RE JUST SWAPPING OUT THE CONTENT, RIGHT? SO MAYBE IT'S A VINYL TYPE SIGN THAT YOU'RE PRODUCING THAT YOU'RE JUST SLIDING INTO THAT SIGN CABINET.

AND SO THERE'S CERTAINLY A LOT TO THINK ABOUT AND OBVIOUSLY EACH ONE OF THESE ELEMENTS HAVE FINANCIAL IMPLICATIONS AND WE'RE, AS WAS MENTIONED, WE'RE A SMALL TOWN.

OBVIOUSLY, WE'VE GOT TO BE FISCALLY RESPONSIBLE, BUT ONE OF THE THINGS THAT WE'VE TALKED ABOUT, TOO, IS A HOLISTIC PROJECT THAT CONTEMPLATES NOT JUST BUSINESS-RELATED ELEMENTS, BUT THE PARKS.

IF YOU'VE BEEN TO VARIOUS PARKS AROUND THE CITY OF SACHSE, DEPENDING ON THE AGE OF THE PARK AND WHEN IT WAS CONSTRUCTED, WHEN THE SIGNS WERE INSTALLED, THERE'S A LITTLE BIT OF A DISPARITY BETWEENĀ… THE SIGNS, SO A UNANIMITY IN TERMS OF THE DESIGN OF EVEN THE PARK SIGNS, THE SIGN TOPPERS WITHIN ON THE STREET BLADES, A CONSISTENT UNIFORM AS SOMEBODY WHO REALLY LIKES THIS STUFF.

IF YOU DRIVE AROUND YOU'LL SEE THAT SOME OF THE OLDER SIGNS MIGHT HAVE A DIFFERENT LOGO ON IT, RIGHT? SO WE'D BE LOOKING TO SLOWLY, AND IT WOULD NOT ALL BE AT ONCE, BUT TO BRING ALL OF THIS INTO CONFORMANCE WITH KIND OF THIS DESIGN GUIDE AND IMPLEMENTATION.

I'M A PLANNER AND AN ECONOMIC DEVELOPER, SO I COULD TALK WAY TOO LONG ABOUT THIS STUFF, SO TELL ME TO BE QUIET.

DO WE HAVE A TIMELINE ON WHEN WE WOULD TRY TO BE RETROFITTING SOME OF THIS STUFF? NO, THAT WOULD BE PART OF THE STUDY.

OKAY.

SO, AGAIN, AND I'M USING THE WORD STUDY VERY INTENTIONALLY BECAUSE WE REALLY DO WANT THIS TO BE AN IMPLEMENTABLE DOCUMENT, RIGHT? IT KIND OF ORDERS US IN TERMS OF THIS IS WHAT IT WOULD COST AND HERE'S WHEN WE CAN DO IT.

AGAIN, RELATIVE TO THE BUDGET AND THE CIP PIECE, AND I'LL CIRCLE BACK.

REMIND ME IF I DON'T ANSWER YOUR QUESTION.

BUT WHAT WE'RE CONTEMPLATING PROPOSING IS...

MOVING $200,000 IN EDC FUNDS TO THE CIP FOR REHABILITATION, SO GOING BACK TO THE SACHSE ROAD PIECE, THAT WOULD BE FOR DESIGN ONLY.

AS YOU ALL KNOW, CONSTRUCTION OF A ROAD IS GOING TO BE QUITE A BIT MORE THAN THAT.

SO WE'VE ALREADY MOVED $200,000 INTO THE CIP IN A PREVIOUS YEAR FOR PARKING LOT DETENTION.

AND DRAINAGE IMPROVEMENTS FOR THE SURROUNDING AREA.

SO WE'VE STARTED THIS PROCESS OF KIND OF OUT-YEAR FUNDING.

WE DON'T KNOW EXACTLY WHAT A PROJECT IS GOING TO LOOK LIKE, BUT WE'RE ABLE TO SET THE MONEY ASIDE AND SO WHENEVER WE'RE READY TO MOVE TO DESIGN OR CONSTRUCTION, SO THERE'S SOME PRECEDENT FOR US TO DO THAT.

THIS SLIDE ILLUSTRATES THE PROPOSED EDC TRANSFERS TO THE CRP AND AND 2027.

SO YOU CAN SEE AGAIN THE EXISTING FUNDS FOR SACHSE ROAD, $200,000.

WE'RE PROPOSING TO MOVE OVER $400,000 IN FY2027, BRINGING THAT TOTAL TO $600,000 FOR DESIGN.

THERE'S THE PARKING LOT DRAINAGE THAT HAS SOME EXISTING FUNDS IN IT.

SO WHAT WE'RE PROPOSING TO BRING OVER, YOU CAN SEE THAT TOTAL FOR FY2027.

WAYFINDING SIGN CONSTRUCTION.

THERE'S NOT AN EXISTING BUDGET OR A CIP PROJECT.

SO WE'D BE PROPOSING TO CREATE A PROJECT TO MOVE FUNDS OVER TO BASICALLY BE HELD IN THE CIP.

FOR POTENTIAL CONSTRUCTION OF THESE WAYFINDING SIGNS.

AND AGAIN, IT'S GOING TO COST A LOT MORE THAN THAT.

THAT'S JUST ALMOST LIKE THE SEED FUNDING TO GET STARTED.

IT'S POSSIBLE, I CAN'T SPEAK FOR THE GENERAL FUND, BUT IT'S POSSIBLE THAT THERE'S OTHER DEPARTMENTS THAT CONTRIBUTE TO THIS.

AGAIN, I HAD ALREADY MENTIONED THE PARKS TEAM WANTING TO HAVE SOME STANDARDIZED SIGNAGE, SO POTENTIAL FOR OTHER CONTRIBUTIONS AS OPPOSED TO THE EDC PIECE.

AND THEN WAYFINDING DESIGN GUIDE AND PLAN, YOU CAN SEE THE PROPOSED REQUEST FOR FY2027 WOULD BE A

[01:25:01]

$200,000 LINE ITEM.

THIS ISN'T A CAPITAL IMPROVEMENT REQUEST.

THIS WOULD JUST BE A PROPOSED LINE ITEM IN THE FY 2027 BUDGET.

UNDER THE PROFESSIONAL SERVICES LINE TO PURSUE THIS PLAN DOCUMENT.

SO IT WOULD BE, AS WE'VE UNDERSTOOD THROUGH SOME CONVERSATIONS, IT'S LIKELY KIND OF A MULTI-PHASED APPROACH WHERE YOU'RE LOOKING AT THE ACTUAL DESIGN GUIDE AND PLAN.

AND IT'S LIKE, YOU KNOW...

SCOPING OUT OF COST AND WHERE THINGS WOULD GO AND WHAT THEY'RE GOING TO LOOK LIKE AND DEVELOPING THE STANDARDS.

BUT THEN THERE'S LIKE THAT SEPARATE PIECE THAT'S ACTUALLY MOVING TO THE DESIGN AND THE CONSTRUCTION.

SO JUST TO BE CLEAR, THAT'S A SEPARATE COST BECAUSE YOU'VE GOT TO, LIKE I SAID, EVERY SIGN IS GOING TO REQUIRE DIFFERENT ENGINEERING AND DESIGN SPECIFICALLY FOR THAT PARTICULAR BIT OF RIGHT-OF-WAY.

AGAIN, THE NUMBER OF SIGNS AND HOW MANY AND THE PREVALENCE AND WHERE THEY GO, ALL THAT.

SO KIND OF A MULTI-PRONGED APPROACH TO THIS PROJECT THAT WE'RE LOOKING FOR.

DOES THAT, DID I ANSWER YOUR QUESTION? YEAH, I KNOW THAT MAKES SENSE, THANK YOU.

OKAY, SO AGAIN, NEXT STEPS, NOT LOOKING FOR ANY ACTION THIS EVENING.

WE'RE SEEKING EARLY INPUT, POSSIBILITY FOR THESE AMOUNTS TO SHIFT A LITTLE BIT BETWEEN NOW AND OUR NEXT MEETING.

AGAIN, AS WE GO INTO FURTHER DISCUSSIONS WITH THE CITY MANAGER'S OFFICE AND OTHER DEPARTMENTS, YOU ALL WILL, OF COURSE, BE KEPT APPRISED OF WHAT THOSE AMOUNTS ARE.

BUDGET ITEM WOULD BE BROUGHT TO YOU IN MAY.

SO OUR NEXT MEETING WILL BE TALKING ABOUT THE BUDGET IN A MORE ROBUST WAY.

AND THEN IN JUNE, OF COURSE, TAKING ACTION.

AS YOU ALL KNOW, THE...

THE BOARDS TAKE THE MONTH OF JULY OFF, SO WE'LL TAKE ACTION ON OUR BUDGET IN JUNE AND COUNCIL WILL BE DOING THEIR PIECE, GETTING OUR BUDGET AUTHORITY FROM THEM, OF COURSE, AS YOU ALL KNOW.

THAT WILL GO THROUGH THEIR BUDGET CALENDAR.

SO THAT'S KIND OF, AGAIN, THOSE ARE TWO PRETTY BIG PICTURE, BUT ALSO THERE'S SOME SPECIFICITY THERE, ITEMS, IF THERE'S ANY OTHER KIND OF THOUGHTS OR QUESTIONS, JUST WHAT YOUR IMPRESSIONS ARE RELATIVE TO THESE.

INITIATIVES.

SO WE'RE TALKING ABOUT TAKING MONEY AND IS THIS ALL, AGAIN, PART OF THE BUDGET PROCESS IS...

IT GETS APPROVED BY, WE'RE SETTING MONEY ASIDE JUST PLANNING FOR WHAT'S COMING.

THIS IS BUDGETING AHEAD TO SAY WE KNOW THESE EXPENSES ARE COMING.

NOT NECESSARILY WE'RE GOING TO USE THESE FUNDS FOR THESE THINGS IN THE NEXT FISCAL YEAR.

I THINK FOR THE DESIGN OF SACHSE ROAD, THAT IS DEFINITELY SOMETHING THAT WE COULD POTENTIALLY GET GOING.

WELL, THAT ONE COULD, ESPECIALLY IF IT'S GOING TO GO IN CONJUNCTION WITH WHAT WE'RE DOING RIGHT NOW WITH THIS, YES.

YES, BECAUSE THERE'S, YOU KNOW, AS WE DISCUSSED RELATIVE TO GETTING TO VERTICALITY, IT IS...

IT'S GOING TO BE IMPORTANT THAT THAT ROAD BE IMPROVED.

YOU'RE NOT ONLY TALKING ABOUT SIDEWALKS AND STREET ENHANCEMENTS, BUT LIKE I SAID, THERE'S DRAINAGE COMPONENTS TO BE FACTORED IN.

WE'VE HANDLED DRAINAGE FOR ONE OF THE TRACKS.

IT'S BEEN PIPED UNDERGROUND AS PART OF THE ALEXANDER STREET PROJECT, GIVING US SOME PADS THAT ARE SHOVEL-READY AT THIS POINT.

BUT THERE'S MORE TO DO.

SO YES, FOR THE DESIGN OF SACHSE ROAD, I THINK THAT'S CERTAINLY SOMETHING THAT WE COULD GET MOVING ON IN FY27 AS WITH THE PROPOSED BUDGET ITEM FOR THE WAYFINDING DESIGN GUIDE.

IMPLEMENTATION PLAN.

MY SUSPICION, AND I SHOULD HAVE MENTIONED KIND OF OUR ANTICIPATED PROCESS FOR THIS SO I DO APOLOGIZE, BUT YOU'VE HEARD THE TERM RFQ EARLIER IN THE MEETING IS AND THAT'S PROBABLY WHAT WE'D BE LOOKING TO DO HERE WOULD BE ISSUING A REQUEST FOR QUALIFICATIONS OR A REQUEST FOR PROPOSALS POSSIBLY FOR SOMEBODY TO COME IN AND DO THIS WORK.

AND SO THOSE PROCESSES HAVE A LITTLE BIT DIFFERENT MECHANICS BASED ON WHICH ONES YOU GO WITH BUT THIS WOULD BE SOMETHING WE'D BE LOOKING TO GET STARTED.

IN FY2027.

OKAY.

WITH THE...

OKAY, SO THE WAYFINDING DESIGN GUIDE, THAT'S $200,000 JUST FOR THAT PLANE.

WE'RE ESTIMATING IT COULD BE $200,000.

YEAH.

NOT SURE WHAT IT'LL BE AT THIS POINT.

WE DON'T HAVE A DEFINITIVE QUOTE, BUT JUST KIND OF BASIC.

SO, AND AGAIN, AS I HAVE SAID SO MANY TIMES, YOU GUYS HATE ME, I'M SURE.

ANY OF OUR FUNDS RELATIVE TO THE BUDGET THAT AREN'T USED, IF WE DIDN'T HIT THAT THRESHOLD, IT WOULD GO BACK INTO OUR FUND BALANCE FOR US.

BUT THAT DOESN'T INCLUDE SACHSE ROAD DESIGN, OR IT DOES? NO, IT DOESN'T.

SO THE WAYFINDING DESIGN GUIDE AND PLAN, THINK OF IT AS ANOTHER DOCUMENT, LIKE THIS.

SO YOU HAVE WAYFINDING AND THEN YOU HAVE THE DESIGN OF SACHSE ROAD SEPARATE.

[01:30:01]

$400,000 OR $400,000 TOTAL.

YEAH, SO PUTTING THAT MONEY ASIDE FOR DESIGN.

ONCE YOU'VE DESIGNED IT...

YOU KNOW, YOU HAVE KIND OF THE OPC RELATIVE TO WHAT THE COSTS WOULD BE TO GO TO CONSTRUCTION, AND SO OBVIOUSLY THAT'S GOING TO BE A DIFFERENT DISCUSSION.

YOU'VE GOT MUCH BIGGER DOLLAR AMOUNTS THERE.

OBVIOUSLY THE BOARD WILL HAVE SOMETHING TO CONSIDER.

THE COUNCIL WILL MOST DEFINITELY BE INVOLVED IN ANY DISCUSSIONS RELATIVE TO THAT, TO YOUR POINT, PRESIDENT MURDY.

THERE'S POTENTIAL TURS IMPLICATIONS HERE, BUT THE COUNCIL IS THE TURS BOARD, SO MANY MORE DISCUSSIONS TO BE HAD.

BUT THIS WOULD BE FOR THE INITIAL DESIGN OF THAT ROAD.

OTHER QUESTIONS? THAT'S A LOT.

ALL RIGHT.

JUST A GENERAL KIND OF FEELING ON THAT ITEM RELATIVE TO...

BUDGET, THOSE TWO ITEMS RELATIVE TO BUDGET, ANY THOUGHTS OR COMMENTS ON PURSUING THOSE FURTHER? GIVEN WHAT OUR CURRENT, WHEN YOU LOOK AT WHAT OUR CURRENT ANNUAL INCOME IS AND WHAT WE BUDGET TO SPEND, WE ONLY EVER BUDGET TO SPEND LESS THAN HALF OF WHAT THE ACTUAL REVENUE IS THAT COMES IN.

WE'RE GOING TO HAVE TO SPEND THE MONEY TO MAKE THIS STUFF WORK.

LIKE THAT WE'RE TRYING TO...

YOU KNOW, WE'VE PUT SOME MONEY AWAY, WE NEED TO DO SOME MORE, SO WE'RE NOT JUST BANKING ON, HEY, WE'RE GOING TO FIND A WAY TO PAY FOR THIS ALL IN ONE YEAR, BECAUSE I KNOW THAT'S NOT GOING TO HAPPEN.

FOR ME, IT'S JUST HARD TO UNDERSTAND, I MEAN, HOW HARD IT IS TO DO WAYFINDING SIGNS.

I MEAN, THAT'S A LOT THAT GOES INTO IT.

THAT'S WHAT I WAS GOING TO SAY.

IT'S A SIGN, YOU KNOW, BUT I KNOW IT'S MORE THAN THAT.

THAT'S THE WAY WE'RE SIMPLIFYING, BUT...

IT'S HARD TO WRAP MY HEAD AROUND IT TAKES THAT MUCH JUST TO GET A GUIDE, BUT YEAH, I MEAN IT'S LIKE AND I I'M SENSITIVE TO THAT SENTIMENT AND WE SO WE WANT TO BE VERY CLEAR AND QRP IF WE DO PURSUE THAT ROUTE THAT WE ARE NOT LOOKING FOR A PHILOSOPHICAL ORDER OUR STEPS RELATIVE TO, AGAIN, TWO-PHASED APPROACH, RIGHT? YOU'VE GOT THE DESIGN, WHAT THEY'RE GOING TO LOOK LIKE, WHERE THEY'LL GO, THE SPACE, THE ENGINEERING, AND THE DESIGN PIECE.

BUT WE WANT AN ACTIONABLE PLAN THAT'S CLEAR.

BUT THAT'S ALSO WHERE I GO BACK TO WHAT CHANELLA SAID.

IS THERE A WAY THAT WE CAN GIVE MAYBE EVEN MORE GUIDANCE TO WHOEVER IT IS THAT'S GOT TO CREATE THAT GUIDE TO SAY, LOOK, THIS IS...

THROUGH CITIZEN INPUT SO THEY'RE NOT IT'S NOT CARTE BLANCHE HEY YOU'VE GOT THE THE WORLD'S OYSTER COME WITH US SOME IDEAS BECAUSE THAT'S WHEN THEY SAY WELL GREAT THAT JUST TAKES A LOT MORE TIME WE'LL CHARGE YOU MORE SURE JUST IS THERE A WAY THAT WE CAN FUNNEL THAT IN NARROW THAT DOWN A LITTLE BIT MORE SO THEIR SCOPE BECOMES MORE NARROW WHICH THEN STILL GETS WHAT WE WANT TO HAVE WHAT WE NEED TO HAVE BUT WE'RE NOT SPENDING JUST BECAUSE WE CAN.

YEAH, MOST DEFINITELY.

AND THEN THE GUIDE ITSELF.

I MEAN, I KNOW THE GUIDE IS THE PLAN AND IMPLEMENTATION.

IT'S COVERING THE WHOLE CITY.

HOWEVER, HOW DO WE DECIDE WHERE, WHICH PART OF THE CITY WE START IMPLEMENTING? THAT'S A GREAT QUESTION.

THAT'S A GREAT QUESTION.

SO WHAT, NEXT TO MY HOUSE? IT'S A GREAT QUESTION.

AND THAT'S KIND OF WHERE THE PRIORITIZATION ACTIVITIES AND FORCED DRINKING ACTIVITIES WOULD COME INTO PLAY.

OBVIOUSLY, IF, YOU KNOW, FIFTH STREET IS KIND OF ITS OWN THING, RIGHT? AND SO WE'D BE LOOKING AT THE PLANS, TALK ABOUT DIFFERENT ENTRYWAY FEATURES FOR THE FIFTH STREET DISTRICT.

IT MAY BE A LITTLE PREMATURE RIGHT NOW TO START THERE.

SO PERHAPS YOU START WITH LOWER HANGING FRUIT.

PERHAPS IN YOUR ENTRYWAYS CORRIDORS ON HIGHWAY 78 AT BUNKER HILL AND AT...

POTENTIALLY, IF THAT'S DETERMINED TO BE THE HIGHEST PRIORITY VISIBILITY AREAS, THERE'S CONVERSATIONS RELATIVE TO PGBT AND DISCUSSIONS WITH TXDOT AND THINGS THAT WE'D BE LOOKING TO WHOEVER GETS CHOSEN TO DO THIS WORK TO HELP GUIDE US WITH WHO WE NEED TO TALK TO AND GETTING US IN THE RIGHT ROOMS, IF YOU WILL, SO THAT WE'RE UNDERSTANDING WHAT THE ART OF THE POSSIBLE IS.

OKAY, AND THEN THE NEXT, THE FOLLOW-UP IS, WE APPROVE.

THE DESIGN, GUIDE AND IMPLEMENTATION PLAN.

AND IT COMES BACK.

AND THEN THE CITY OR US ALSO APPROVE THE CONSTRUCTION.

WHAT'S THE TIMELINE? CAN I GIVE MY TWO CENTS IN HERE AS A COUNCIL MEMBER? YES.

WHAT I'M ASSUMING AND ARE MY THOUGHTS ON THIS IS THAT ONCE YOU GET A PLAN OF WHAT YOU NEED.

IT'S SUPPOSED TO LOOK

[01:35:01]

AT AN ENGINEERING STANDPOINT, LIKE THERE'S A STANDARD THAT AS YOU DO THESE THINGS, THEN THAT GUIDES...

THE NEXT PIECES AS THEY'RE READY TO BE DONE.

SO THAT MAY BE THAT THE PARK BOARD DECIDES THEY'RE GOING TO DO THE SIGNS AT THIS PARK, BUT THEY'RE GOING TO COMPLY WITH THIS GUIDE, AND THOSE ONES ARE UPDATED.

THE CITY'S DOING A ROAD CONSTRUCTION PROJECT ON, SAY, PHASE 2 OF SACHSE ROAD, AND THAT HAPPENS TO COVER ONE OF THE SPOTS THAT IN THE PLAN ARE DECIDING TO BE DONE, AND THAT HAPPENS AS PART OF...

ROAD CONSTRUCTION OR THE SIDEWALKS OR WHATEVER, THAT WHEN THIS HAPPENS OVER HERE, IT'S PART OF THE PLAN, THEN THAT PIECE OF SIGN MAKING OR WAY MAKING HAPPENS.

THAT IT'S MORE OF A, WE'VE GOT A PLAN AND WE'VE GOT PIECES OF THE PLAN.

PLAN BUT WE'RE WORKING THEM AS THE FUNDS BECOME AVAILABLE AS THE PROJECT MAKES SENSE BECAUSE IT'S SORT OF LIKE WE DO SEWER UPGRADES WHEN WE DO ROAD PROJECTS AND THEY'RE ALL THEY'RE KIND OF MESHED TOGETHER AND SOMETIMES IT'S JUST WELL WE CAN DO THREE PARK SIGNS THIS YEAR OR WE CAN'T DO ANY PARK SIGNS THIS YEAR DEPENDING ON HOW FUND BALANCE LOOKS AND WHAT OTHER PRIORITIES AND THAT YOU BUT NOW THAT YOU HAVE A PLAN YOU'VE GOT A LIST AND YOU'RE WORKING IT AS OPPORTUNITIES ARISE RATHER THAN, OKAY, WE'RE GOING TO DO ALL THESE BEFORE 2027.

YEAH.

AND THINGS HAPPEN.

IT MAY NOT MAKE SENSE TO DO SOME OF THESE UNTIL FARTHER DOWN THE LINE.

A LOT OF QUESTIONS.

I KNOW THE $200,000 HAS BEEN ASKED FOR THE EDC FUND.

YES, MA'AM.

ON THE PROFESSIONAL SERVICES BECAUSE IT DOESN'T FALL UNDER CIP.

ARE WE THE ONLY COUNCIL PROVIDING THE FUNDS FOR THE DESIGN GUIDE AND IMPLEMENTATION? THE PROPOSAL AS IT CURRENTLY STANDS IS FOR THE EDC FUND TO PAY FOR THE DESIGN GUIDE AND THE PLAN.

FOR UH WITHIN OUR BUDGET FOR FY 2027 FOR FUTURE CIP LIKE SO MOVING MOVING FUNDS IN BECAUSE AGAIN ONE SIGN OR ONE MONUMENT FEATURE COULD COST YEAH A LOT LET'S SAY A MILLION DOLLARS I DON'T KNOW. SO YOU KIND OF MOVE MONEY OVER TIME.

AND MY SUSPICION, AND AGAIN, MORE CONVERSATIONS NEED TO BE HELD AT DIFFERENT DEPARTMENTS OR THE GENERAL FUND OR POSSIBLY MDD FUND AS THE COUNCIL MEMBERS. POINTED OUT, MAYBE FUNDING IS PULLED OVER WITHIN THE BUDGET REQUEST PROCESS EACH YEAR. SO YOU'RE SLOWLY, KIND OF LIKE WITH THE TURS, YOU'RE SLOWLY BUILDING UP A BALANCE THERE AND GIVING YOURSELF OPPORTUNITIES.

WAYFINDING IS SOMETHING THAT I DON'T HAVE TURS 3 PLANNED IN FRONT OF ME, BUT MY GUESS IS THAT THERE'S PROBABLY SOME.

WAYFINDING TYPE PROJECTS IDENTIFIED WITHIN THAT PROGRAM, THE PROJECT AND FUNDING GUIDE.

SO THERE'S DIFFERENT OPPORTUNITIES. IT'S KIND OF JUST MORE TO COME ON THE MECHANICS OF MOVING THE FUNDS OVER.

BECAUSE MY, WELL, I GUESS THE BOTTOM LINE OF MY QUESTION IS, I WOULD THINK THE FUNDS FOR THE DESIGN GUIDE AND IMPLEMENTATION PLAN POSSIBLY WOULD HAVE COME FROM THE GENERAL FUNDS, NOT NECESSARILY EDC SPECIFICALLY, OR AM I MISTAKEN? I DON'T KNOW.

AM I MISTAKEN? I THINK IT'S LIKE THERE'S DEFINITELY AN ECONOMIC COMPONENT TO THE SIGNAGE AS THERE IS A PARKS COMPONENT. SO AGAIN, WE LIKE TO SAY. YOU KNOW WE'RE ALL KIND OF PLAYING FOR THE SAME TEAM SO IT'S JUST SOMETHING THAT MAY HELP US GET IT DONE A LITTLE SOONER POTENTIALLY IN THIS CONTEXT SO I JUST PROPOSED TO EAT IT WITHIN OUR BUDGET AND THEN LIKE I SAID RELATIVE TO THE ACTUAL CONSTRUCTION AND IMPLEMENTATION THAT'LL THAT'S A DIFFERENT CONVERSATION ANY OTHER QUESTIONS? THAT IT? I THINK THAT'S IT. IF YOU HAD QUESTIONS, IT WAS THE LAST SLIDE. MAKE SURE WE WENT BACKWARDS AND FORWARDS. DO WE GET EVERYTHING? YEP. ALL RIGHT. THANK YOU VERY MUCH. ALL RIGHT. SO MORE TO COME. OUR NEXT MEETING IS SCHEDULED. SO WE HAVE IT RIGHT.

MAY THE 21ST. OKAY. MAY 21ST? OKAY. ALL RIGHT. WITH THAT, WE WILL GO TO ITEM F, WHICH IS ADJOURNMENT. WE'LL ADJOURN OUR MEETING AT 7.43 P.M. THANK YOU GUYS VERY MUCH.

APPRECIATE YOU.

* This transcript was compiled from uncorrected Closed Captioning.